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Thoughts on IEEE Member and Geographic Activities and Geographic Activities for 2011
Howard E. MichelIEEE VP-MGA
Region 2 MeetingErie, PA16 April 2011
MGA Mission & VisionVision: Ensure Quality Member Opportunities Through Continuous Engagement
Mission: Inspire, Enable, Empower and Engage Members of IEEEF th fFor the purpose of…
- Fulfilling the mission of IEEE- Enhancing the member’s growth and development through their life cycle- Providing a professional home
Principles• The member is IEEE and IEEE is the member.• Members shape IEEE's future.
M b ll b IEEE' f• Members collaborate to create IEEE's future.• IEEE enhances members' future.
Goals• Increase member engagement.• Improve relationships with and between members.• Increase operational efficiency and effectiveness.• Enhance collaboration with other business units.
I b hi• Increase membership.
29-May-112
Member and Geographic ActivitiesMember and Geographic Activities
ProductsMember
GeounitsGeo-
MemberHQ/
units
M b
HQ/ Direct
•Communications from HQ/Direct Geounits Memberfrom HQ/Direct Marketing•Direct Access to IEEE Products &
5/29/20113
IEEE Products & Services
The LandscapeThe Landscape
Tactical– Continuity—delivering value in 2011In between– ConferencesStrategic– Re-invigorate and re-invent geo unitsg g Define in 2011 Bring together in 2012
I l t i 2013 Implement in 2013
Continuity—delivering value in Continuity delivering value in 2011
Solidify the Membership MessageRegion 1-6 Strategyg gyMembership growth—400K+Center for Leadership ExcellenceCe te o eade s p ce e cevToolsSC11SC11
The Member MessageThe Member MessageFocus on the MemberFocus on the Member, the Result will be Membership Growth, the Result will be Membership Growth
6
The Region 1-6 StrategyThe Region 1 6 StrategyA Layered Strategy
•Software EngineeringPartnership
New Elements of Strategy
•Smart Grid•Wireless Communication•Intellectual Property Professional
•Industry & Employment Assistance• The Member Message
PartnershipMGAIEEE-USAComputer SocietyPower & Energy SocietyCommunications Society
Geographic Unit Revitalization
Member
• The Member Message• Communication Campaign• New Models for
Engagement
• The Physical Geographic k
Communications Society
MGA
Member Engagement
The Member
Network• IEEE Member Outreach• Metropolitan Workshops
MGA
MGAComputer Society MGA
The Member MGA
7
Elements of the Region 1-6 Elements of the Region 1-6 Strategy Under-represented Markets & Value of Membership
•Software Engineering Package Bundle•Computing Professionals Conference
Computer Society
Employment Assistance & Career TransitionUnder-represented Markets & Value of Membership
Society
•Smart Grid•Plain Talk Courses
Power & Energy Society
Employment Assistance & Career TransitionUnder-represented Markets & Value of Membership
•Plain Talk Courses Society
• Wireless Communications• Wireless Telecommunications
Communications S i
Employment Assistance & Career Transition
• Wireless Telecommunications CoursesSociety
•Intellectual Property Professionals•On Line Career ManagerIEEE USA
Under-represented Markets & Value of Membership
Value of Membership
•On-Line Career Manager•Employment Networks
IEEE-USA
• Industry Engagement & Employment MGA
Employment Assistance & Career Transition
8
Employment Assistance & Career Transition
Assistance• Consumer Awareness
MGA
Member & Geographic ActivitiesMember & Geographic ActivitiesGeographic Unit Revitalization
Regional seed money focused on geographic unit – Regional seed money focused on geographic unit revitalization.
– Regions provide matching funds for projects focused on member-focused engagement.member focused engagement.
Metropolitan Area Workshops– Inter-Regional workshops that focus on the elements of
the Region 1-6 strategy.
Communication CampaignMobilize the physical geographic network of Regions – Mobilize the physical geographic network of Regions, Sections, Chapters, and Student Branches.
– Deliver new marketing material.
Industry Engagement & Employment Assistance – 2010 – Region 3 Pilot … NIC funding– 2011 – Export best practices to other Regions9
Metropolitan Area WorkshopsMetropolitan Area WorkshopsFocus on large metropolitan areas to maximize participants and accessibility.Large-scale, multi-day, multi-track event focused on training and certification of technical professionals and education of the local consumer.Focus is on under represented markets and potential growth Focus is on under-represented markets and potential growth sectors.Hosted by Regions, Sections and Chapters with technical content provided by Societies to maximize engagement and collaboration.
Plenary PresentationsPlenary PresentationsSmartSmart Grid Grid –– Software Engineering Software Engineering –– Wireless CommunicationsWireless Communications
For the Technical ProfessionalFor the Technical Professionalprovided by Societies to maximize engagement and collaboration.Segments potentially simulcast or webcast to other geographic units.Include IEEE and Society membership information and drive.
For the Technical ProfessionalFor the Technical ProfessionalSmart Grid Track Software Engineering
TrackCommunications Track
For the Technical
For the Non-Technical
SoftwareEngineering
Information Technology
2-Day Wireless Communication
Multiple ½-Day Tutorialy p
Geographic units facilitate pre-workshop virtual preparation. Professional
PES Plain Talk courses about the Smart Grid
Professional
PES Plain Talk courses for the
Non-Engineering Power
g g gyCourse
yCourses
Multiple ½-Day Tutorial
Coursesthe Smart Grid for Power
Professionals
Power Professional
Banquet Plenary PresentationsBanquet Plenary PresentationsFocus on the LocalFocus on the Local Community Community –– The Local ConsumerThe Local Consumer10
IEEE Membershipp397,001
29-May-1111
The IEEE Center for Leadership E ll (CLE) d l th Excellence (CLE) develops the member as a volunteer and f t l dfuture leader
LeadershipTraining
Best Practices
Training
OfficerTraining
29-May-1112
vTools projectsMeetings and L31– Available for use now!WebInABoxWebInABox– Available for use now!Votingg– Available for use now!Finance
W ki t fi d l ti f T– Working to find a solution for TreasurersStudent Branch Reporting– Beta started in May, 2010Beta started in May, 2010
Visit http://vtools.ieee.org
SC 2011 - Focus AreasT i iTraining– Emphasize the member – Member Development &
resourcesC i t th l f b hi / b – Communicate the value of membership/member engagement
Feedback/Continuous Engagementf ff– Refined efficient recommendation process to create
member-focused recommendations
Networking– Opportunities for section leaders from around the world to
connect with all aspects of the IEEE to improve services for their membersPoster sessions including local activities and membership – Poster sessions including local activities and membership opportunities
– Connections with IEEE societies, councils and affinity groups such as at the Sunday CHM eventg oups suc as at t e Su day C e e t
– Exhibits on IEEE Services/Products available14
Developing RecommendationsDeveloping Recommendations
Each Region is requested to develop g q precommendations that think “long term”– How will geographic units – volunteer and members – be
doing business differently as result of technology?– How should Sections be rethinking their volunteer and
member engagement strategies?member engagement strategies?– By 2015, people born between the years of 1977-1998 will
make up more than 40% of the workforce. How does IEEE prepare for this future workforce and their needs? How p pdoes IEEE attract this segment of the workforce to engage with IEEE?
– The paradigm is shifting. How can IEEE think locally and l b ll i hi i ?act globally in this new environment?
15
In Between --In Between Conference Tiger Team
Develop mutually supportive relationships with other IEEE OUsSt t i t d b d th Strategies to grow and broaden the conference program
conferences relevant to geographic units – conferences relevant to geographic units and working professions
– emerging cross-disciplinary fields of emerging cross disciplinary fields of interest.
Provide input on an MGA conference pbusiness strategy
16
Strategica g
Member is important and nowMember is important, and now…
Re-Invigorateand Re Invent Geo Unitsand Re-Invent Geo Units
Agree on a set of functions and processes & empower and processes, & empower geo units to achieve them
Central ThoughtCentral Thought
Define SuccessReward Good BehaviorEmpower Innovation
Define Success – 2011Define Success 2011
Develop a comprehensive set of Develop a comprehensive set of Region and Section functions –that support the new paradigmpp p g
Establish a baseline at the Region Establish a baseline at the Region level
VC Geographic Units Operational Support Committee to take the Support Committee to take the lead
Reward Good Behavior – 2011Reward Good Behavior 2011
Look at all the money coming into MGA, what type of activities , ypgenerate income, and where it goesg
Region Finance ad hoc committee to Region Finance ad hoc committee to take the lead
Empower Innovation – 2011Empower Innovation 2011
Operationalize Regional Geographic Strategy that empowers innovation gy pand collaboration – that supports the new paradigmp g
VC Strategic Development and VC Strategic Development and Environmental Assessment Committee to take the leadCommittee to take the lead
If we are successful we will If we are successful, we will have…
Delivered member products and value!SC11Developed Regional Geo StrategiesDelivered on Region 1 – 6 StrategyMembership growth—400K+ Laid the foundation so that in 2012 the IEEE Member Message will resonate with all Geo units