Collective Thoughts

Collective Thoughts on Content, Community Management & Social Media Marketing for LearnHub,

StudyPlaces & JumboTests

By Vidhi Ahuja

Content for a Web Portal is…

KING USEFUL USABLE ENJOYABLE

Content strategy plans for useful, usable content.

What all is content?

Text Graphics Video & Animation Audio

Enter the Content Strategist.

PLAN.CREATE.PUBLISH.GOVERN.

STRATEGY. A plan for obtaining a specific goal or result.

NOT…“Our Plan is to create a series of educational articles.”

BUT…What With whatWhy WhenHow WhereFor whom How oftenBy whom Finished when

Web Content must work for you.Treat your content like a critical Business Asset.

Increase User Participation and Contribution in Content on LearnHub and StudyPlaces

Give Incentives Highlight Top Contributions Use Content Feeds Consider User Experience Use Social Media to promote content Leverage User Generated content

How to Increase User Participation?

The next Step…Community Management

Know yourSpecial PurposeSet Clear Expectations

RespondQuicklyWeave a Community throughout the User Experience

Create ProductiveOutcomesSorry shouldn’t be the Hardest Word Be ready to Help

Make it PersonalDiscourage Anonymity

Be a BridgeMediate between company and community

Be a BridgeMediate between company and community

Measure the rightThingsEmpower Champions

The most Important Step…Social Media Marketing

Need for Connection If YouTube were a country, it would be the third most populated place in the world. Facebook: 350 million active users globally Over the past 12 months, Twitter’s year-on-year growth rate has broken the 1000% barrier

Why Social Media?

Reputation Management Pay Attention React Fast React at the Flashpoint Social Media Makes Bad News Good News Opportunity to Win back Trust Easy Listening Set up RSS Listening Post

Ways to use Social Media

Customer Service The new Helpline Exceed Expectations Customer Service in PublicPublic Relations Use Media Directories Pitch Bloggers


Customer Acquisition Social Media Campaigns Kill features and benefits Promote your USPsSocial Media Campaigns Have a beginning and an end Promote Online and Offline Have a Smart offer Make Participation Easy Make it Easy to Tweet


Engage Customers Communicate Tie Outposts Together Contest Call to action Exclusive Content Research/Survey Activate Don’t Collect


Networking Connect with more and difference People Understand your Spheres Add Value Share Be Personal Ask


Thank You!