249,000 PEOPLE, 9,600 BUSINESSES, 37 SQUARE MILES, 60% GREEN SPACE, FASTEST GROWING ECONOMY IN GM, £5 BILLION GVA, UK’S HOTSPOT FOR BUSINESS START-UPS, 7.5 MILLION VISITORS A YEAR, BRITAIN’S LARGEST INLAND WATERWAY, ONE MINUTE WALK FROM MANCHESTER CITY CENTRE, NORTHERN HOME OF THE BBC AND ITV, MEDIACITYUK, THE LOWRY, RHS GARDEN BRIDGEWATER, ONE LEADING UK UNIVERSITY, ONE OUTSTANDING NHS TRUST, ONE AIRPORT.

WELCOME TO SALFORD – A MODERN GLOBAL CITY

Position Statement

Salford is changing. Unprecedented private and public investment

over the last ten years, including renowned schemes such as

MediaCityUK, is transforming the city from its industrial roots.

As a result, more people than ever are choosing Salford as a place to live,

work, invest and visit. Salford’s economy is growing well above regional and

national averages and is outperforming both London and Manchester to

become the UK’s hot spot for starting a new business. With a strong cultural

and tourism offer, a rich heritage and huge swathes of beautiful

green spaces, the city truly has something for everyone.

But Salford also remains a city of contrasts, with some of the most

prosperous and deprived wards in the country. With the council's core

funding from central government cut by 47% since 2010, it is clear

we need to develop radical new ways of working with our partners, residents

and vibrant voluntary and community sector to make the best use of the

city’s collective resources.

At the heart of our approach is an ambitious plan to transform Salford into a

modern global city, but with a clear vision for ‘A Better and Fairer Salford’.

The next ten years promise to be even more exciting.

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THIS IS SALFORD’S TIME

Salford’s exceptional levels of growth are

supported by clear policies that identify long-

term objectives and three of the strongest

investment opportunities in the region:

1. City Centre Salford

Development ambition is already evidenced by

a strong development pipeline and over the

next 25 years has the potential to grow

significantly with up to: 12,500 new jobs,

120,000 m2 of employment floor space, 14,000

new homes and 20,000 new residents.

2. MediaCityUK and The Quays

Further phases between now and 2030 will see

further investment of up to £1billion aimed at

doubling the size of MediaCityUK.

3. Greater Manchester Western Gateway

A vast area with transport and connectivity at its

heart. The opportunity to create a tri-modal

inland waterway that will transform the way

goods are transported, not just in the northwest,

but across the Northern Powerhouse.

Salford has successfully attracted

more than £2.6 billion of private

sector investment into the city over

the last decade. The business base has diversified and grown,

new industries have been attracted and

population numbers are once again on the rise.

Investment has been secured in new

commercial developments, housing,

infrastructure, public realm, cultural, health

and educational facilities. This has transformed

the local economy with new jobs in the digital,

media, creative and professional services, and

distribution and logistics industries.

Future economic indicators are hugely positive

and Salford has much to look forward to with a

further:

40,000 new jobs and

40,000 new homes by 2040.

Since 2005, Salford has seen its: Population grow by 24,000 people to

249,000 (11%) - above the GM (7%) and

national (7.4%) averages.

GVA grow by over £1 billion (23.1%) to

more than £5 billion, well above the GM

(13.9%) and national (16.5%) averages.

Number of jobs grow by 14,000 to

135,000 (11%), above the GM (8.1%) and

national (7.7%) averages.

Business base grow by almost 1,600 to

9,600 (20.3%), outstripping GM (16.5%).

A decade of growth

Over the next decade, Salford will see its:

Population grow by a further 20,000

residents (8.2%), above GM (4.6%) and

national (6%) averages.

GVA grow by £2 billion (35.2%), above GM

(30.8%) and national (31.3%) averages.

Number of jobs grow by 15,000 jobs

(10.6%), above the GM (6.4%) and

national (6%) averages.

Private sector investment grow by a

further £3.9 billion.

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The Lowry, the top visitor destination in GM and home to the world's largest public collection of paintings and drawings by LS Lowry.

Abundant green spaces including 72 parks, five nature reserves, six canals and 30 miles of waterway.

MediaCityUK and The Quays is one of the UK’s most successful regeneration projects. Northern home of the BBC and ITV, it is one of the leading digital, creative and technology clusters in Europe.

RHS Garden Bridgewater - The Royal Horticultural Society’s fifth garden - will open in 2019 and could become the largest visitor attraction in GM.

The city’s vibrant and sizeable voluntary, community and social enterprise sector is home to 1,513 different VCSE organisations with a combined income totalling £165 million in 2015.

But what separates Salford from any other city is the diversity and quality of our assets - our jewels in the crown.

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Salford Royal Hospital is the first

trust in the north of England to

achieve the highest ‘Outstanding’

rating given by the Care Quality

Commission.

Ordall Hall is Salford’s Grade 1 listed

Tudor manor house, first recorded in

1177. Re-opened in May 2011

following a two year £6.5 million

restoration project.

The Landing is Salford’s super

accelerator for digital businesses

and a major asset in supporting

innovation, business growth and

collaboration amongst digital

SMEs in the region.

The University of Salford is

hugely ambitious with growing

graduate retention year on year.

Its ground breaking Industry

Collaboration Zones are

revolutionising the traditional

academic offering to better

meet industry needs.

Port Salford, the UK’s first tri-modal

port facility could create up to 10,000

new jobs as this major distribution hub

comes on stream.

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Salford’s regeneration and growth is not all about

shiny new buildings and infrastructure. The city is

determined that residents see much more of the

benefits of this prosperity.

The following offers just

a flavour of the innovative

and ground breaking work

Salford is undertaking to

better connect our people

and place.

Salford City Council and its partners know

we must take a radically different approach

if we are to ensure residents are able and

ready to participate in this growth.

Salford’s elected City Mayor has taken a

strong leadership and place shaping role,

and has brought together political and

organisational leaders from across the

city behind a shared vision for ‘A Better

and Fairer Salford’.

Working with key anchor institutions

including the NHS, university, housing

providers and the VCSE sector, the city is

driving forward a shared set of cross-cutting

priorities that place inclusive growth at the

heart of public investment.

CONNECTING PEOPLE AND PLACE

The Great Eight shared priorities

TACKLING POVERTY AND INEQUALITY

Salford City Council is proud to be part

of a compassionate and socially

conscious city that is working hard to

help tackle poverty and inequality.

Woking with, and listening to Salford’s

Poverty Truth Commission (PTC), we have

already made over £3 million of extra

investment in services to help some of our

most vulnerable residents, as part of city’s

anti-poverty strategy ‘No-one left behind’.

The PTC has, uniquely, given residents a

direct voice in shaping and developing the

strategy and its actions, as the only way

poverty will be truly addressed is when those

who experience it first-hand are at the heart

of the process.

Key highlights from the first year include:

Our £170,000 direct investment into Salford’s

Credit Union is offering more choices for

Salford people to access the affordable credit

and savings they need.

Our £300,000 extra cash injection into Salford’s

local welfare assistance scheme (Salford

Assist) is already making a huge difference in

supporting more low income families in crisis.

We have invested £75,000 to help strengthen

Salford’s food crisis support services and

develop a sustainable network of food clubs in

every neighbourhood area.

We have set up a commission to look at new

ways of eradicating homelessness in the city

and wider region, that will inform development

of the city’s next statutory homelessness

strategy

We are supporting our young care leavers in

the difficult transition from childhood to

adulthood by exempting them from council tax

and we have reviewed the way we recover

debts from other low income groups to ensure

it is done in the most sensitive way possible.

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DEVELOPING SKILLS AND A STRONG EDUCATION OFFER

We are also developing new and creative

ways to provide better and earlier support for

young people and families. Spearheaded by

the innovative FACT programme, the council

has teamed up with local businesses to raise

aspirations and encourage entrepreneurship

in schools through our exciting Hackathon

initiatives.

The city’s journey to being rated ‘Good’ for

safeguarding children (the first in the country

under the new framework) has also truly

been inspiring and is a testament to the

strong partnerships that have been put in

place, improved training and above all,

outstanding commitment from staff to truly

transforming what we do.

As a city that sprang from local

factories and industry, Salford is

fast becoming home to the

industries of the modern age, with

the rapid growth in digital, creative

and media jobs meaning we have

one of the most skilled technical

workforces in the region.

Through the city’s Employment and Skills

Strategy, we are working closely with

schools, colleges, university and

businesses to develop a more joined-up

skills and employment offer that better

meets the needs of employers and

residents and supports more people back

into good quality, sustainable work.

Salford has a clear ambition to become a

Digital City and is strongly committed to

connecting residents to the opportunities

created in our growing digital and

creative industries.

As part of the city’s Digital Everyone

Plan, we have linked up with Barclays to

create the pioneering Digital Eagles

programme to create a network of

digital champions across the city. And

we are working closely with Good Things

Foundation to get 8,000 of our most

digitally excluded residents online and

confident about using technology within

the next two years.

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TRANSFORMING HEALTH AND SOCIAL CARE

Salford is at the very forefront of a

national health revolution that is

bringing social care, mental health,

community nursing and hospital

services together, ushering in a new

era of joined-up care.

Our health system is one of, if not the,

strongest in the country. The Clinical

Commissioning Group and Acute Trust

have been rated outstanding for the last

two years, along with the first GP practices

rated by the CQC.

In July 2016, Salford became the first

place in the country to launch a pioneering

new Integrated Care Organisation (ICO)

that is transforming the relationship that

the council and NHS have with patients,

people and communities. Salford Together is the culmination of

four years of tireless work by the council,

NHS Salford CCG, Salford Royal FT and

Greater Manchester Mental Health FT,

with the transfer of nearly 450 adult social

care staff from the council to the new

organisation led by Salford Royal, with a

pooled budget in excess of £236 million.

The move is being viewed nationally by

health sector leaders as ground breaking,

and has already led to increases in

efficiency and effectiveness, in a system

now better able to cope with seasonal

pressures and meet performance targets.

The partnership is also one of the first

Vanguard sites in the country.

As well as the creation of the ICO, Salford is

also leading the way in many other areas of

health and social care transformation:

• Salford’s Locality Plan – our blueprint

for improving health and social care over

the next five years - has been recognised

as the most highly developed in GM and

was the first to access £21.2 million of

transformational funding as a result.

• The city’s pioneering mutual, Aspire,

owned by 375 former council staff

delivers £11 million of adult social care

services, in addition to the ICO.

• The city’s Alcohol and Recovery Service

(Achieve) has been commended for the

innovative nature and extensive reach of

its activity that extends far beyond the

traditional drug and alcohol treatments.

The launch of MyCity Health - a new

health and wellbeing website which

enables residents to find information and

services to help with issues that

frequently affect health from smoking,

drinking, eating and thinking to fitness,

sexual health and disability.

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INCLUSIVE ECONOMIC DEVELOPMENT

Salford has fantastic growth

potential and our forthcoming

inclusive economic growth and place

making strategy will set out a clear

framework for attracting investment

and delivering new jobs and

opportunities over the next ten years.

But we know growth on its own isn’t

enough. It is equally vital that we connect

our residents to the opportunities

generated through this growth and use the

council’s significant influence to work with

employers who are committed to giving

something back in return – those who offer

local jobs, look after their employees and

pay them well.

As the only accredited Living Wage employer

in Greater Manchester and the first Living

Wage Champion award winner in the North

West, Salford City Council is taking a strong

lead and using its significant influence to

encourage more local employers to do the

same.

More than 90 employers have signed up to

the city’s Employment Standards Charter

that encourages Salford based

organisations to improve pay and

conditions and ensure more local people

benefit from local employment and training

opportunities.

Salford is the first area in GM to develop its

own local Industrial Strategy that aims to

capitalise on the city’s huge industrial

growth potential and large industrial land

offer – particularly in the creative, digital,

construction and manufacturing sectors.

Alongside the rapid growth in the city we

are also maintaining our environment,

making sure it is clean and safe. We are

improving our green spaces to create

places which people can enjoy. Over 60% of

Salford is green space and includes our five

award winning green flag parks.

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SECURING AFFORDABLE HOUSING

As with most places, Salford

continues to see a significant

increase in the social housing

waiting list. Recent estimates

suggest the city needs to build 760

low cost rented homes each year to

meet current and future demand.

Salford City Council already has a robust

approach to securing Section 106

contributions with an impressive £6.5

million secured last year alone (four times

more than Manchester). This has helped (in

part) to deliver 461 affordable homes in

2016/17 – one of the highest rates in

Greater Manchester.

But we want to go further and faster.

Working with Salford’s social housing

providers, the council is exploring

alternative housing investment models that

can deliver even more of the genuinely

affordable homes the city needs.

This includes the launch of the council’s

own ethical housing development

company (Derive Ltd) that will help to

build the city’s first council housing in

decades.

With £2 million already set aside, and the

promise of much more to come, this is a

serious commitment to address current

market failure and build the truly

affordable housing Salford so desperately

needs.

Building on past achievements, work is

also continuing on making the best use of

the city’s existing homes and buildings,

and making sure that homes meet the

appropriate quality standards. Salford

has the fifth highest reduction in empty

homes in the country.

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IMPROVING TRANSPORT

Salford lies at the heart of a

connected north with good road and

public transport links to all parts of

the UK.

Working with key strategic partners such

as Transport for Greater Manchester,

Transport for the North and Peel Land and

Property, we are delivering regionally and

locally significant transport improvements

to relieve congestion, support growth and

reduce air pollution.

The £138 million Port Salford project will

be the UK’s first tri-modal (served by road,

rail and short-sea shipping) inland port and

distribution park on the Barton Strategic

Site adjacent to the Manchester Ship Canal.

It will provide a central north west

distribution base to improve supply chains

for businesses across the north and

enable direct barge access to the river

terminal at the Port of Liverpool, helping to

reduce the environmental impact of the

terminal's expansion by reducing freight

levels on the road.

In 2015, Salford also launched the

innovative Green Wheels Travel Scheme

that saw the introduction of Salford’s first

eco-friendly car club for staff and

members of the public in a city where up to

55% of people in some areas do not have

access to a car.

The scheme has successfully reduced

business miles travelled by car, saving over

£150,000 a year and reducing carbon

emissions by 478 tonnes each year. In

recognition of this impact, the scheme won

a top award in the 2017 North of England

Transport Awards, and was also shortlisted

in the prestigious Guardian Public Sector

Awards.

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MAXIMISING SOCIAL VALUE

Salford is one of the leading areas

nationally for building social value;

ensuring Salford City Council

maximises the value of every pound

that it spends for the benefit of its

communities.

In October 2017, Salford was one of the

first local authorities to publish a Social

Impact report that shows:

56% of the council’s direct spend

(£111m) is with Salford based suppliers

and growing.

63% of the council’s total spend (£124m)

is with small and medium enterprises,

including VCSE organisations and

growing.

70% of the council’s total spend (£48m)

with Salford based suppliers is with

organisations based in, or with a branch

in, the 20% most deprived areas of

the city.

The city’s ground breaking Social Value

Alliance has also recently launched a

citywide 10% Better in Salford campaign,

which describes the difference that could

be made using social value if there was a

10% improvement across 11 social,

environmental and economic outcomes.

Salford is also the north west’s first Social

Enterprise City and was recognised in the

national Social Enterprise Awards for its

efforts in buying from social enterprises

and businesses in Salford.

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AN EFFECTIVE ORGANISATION

Salford City Council is taking a

radically different approach to how

it organises and designs its services

through the innovative organisational

development methodology (The

Salford Way) that places greater

stakeholder engagement and co-

design at its very heart.

Through this approach, employees are fully

involved and engaged from the outset in

the redesign of services and developing

shared outcomes. The council has

challenged its leaders to empower

employees to change what gets in the way,

allowing those who do the work to own and

lead the change.

This approach also reflects the important

role of technology, end user involvement

(employees and residents), understanding

the user experience and customer journey

as part of the redesign of council services.

Salford’s approach has been recognised

nationally by being shortlisted in the 2017

MJ Awards for both Local Authority of the

Year and Most Improved Council.

The council is also working hard to be

more energy efficient and smarter in its

sustainable use of resources. The council

has its own Carbon Management Plan and

has done a great deal to reduce its carbon

footprint and save energy and money. This

includes:

Installation of photovoltaic solar panels

on the town hall.

Heating and lighting controls (in the

council’s own property).

Introducing energy efficient street

lighting and improving the fuel efficiency

of its vehicle fleet.

Encouraging staff to become more

carbon literate.

Helping private sector households to

improve their home’s efficiency

Working with social housing providers to

make homes more energy efficient,

reduce CO2 emissions and save

residents money.

The council has also set a target to further

reduce energy use – a 10% reduction in

energy consumption (electricity and gas

combined) across all council facilities by

December 2019, saving 3,441,720kWh or

940 tonnes of carbon.

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FORGING STRATEGIC PARTNERSHIPS

To drive forward the city’s shared

priorities, Salford City Council is

working strategically with some of

the city’s key anchor institutions to

explore better collaboration around

our collective aspirations.

In October 2016, political and officer

leadership from the council and University

of Salford came together for the first of

many joint strategic conferences to forge

stronger operational and academic links for

the benefit of the wider community. This

includes:

Working together to develop a

comprehensive master plan vision for the

university’s main student campus and the

wider City Centre Salford area.

Formation of new research and

knowledge exchange partnerships such

as the Salford Anti-Poverty Taskforce and

Fair Rents Commission.

The signing of a unique cultural

partnership agreement along with the

Arts Council England that allows arts and

culture to become embedded in the

strategic thinking for the city, leading to

the creation of a new cultural strategy

due in early 2018.

Leading in Greater Manchester

The ten local authorities of Greater

Manchester have a long and rich history of

working together. This record of co-

operation and the creation of the Greater

Manchester Combined Authority in 2011 has

helped Salford play a leading role in the

most ambitious programme of devolution in

The Northern Powerhouse.

Devolution brings exciting opportunities,

which Salford City Council is seizing with

both hands to pioneer new ways of doing

things. This includes: leading on the review

of services for children across GM in

partnership with the Department for

Education; the redrafting of the GM Spatial

Planning framework and having the political

portfolio lead for housing, planning and

homelessness, and Chief Executive portfolio

lead for business investment and the

economy.

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