City brand guidelines page 1

City brand guidelines Draft version 01

City brand guidelinespage 2

Contents

‘IN Salford’ logostyle 3

Logo colour 4

Logo secondary colour 5

Logo clear area 6

Logo placement 7

Incorrect usage 8

More information 10

The ‘IN Salford’ endorsement logo has been created to promote the city of Salford as a whole and to create a mechanism for a joined-up partners and stakeholders within the city.

These guidelines give an overview of how the ‘IN Salford’ visual identity works and the basic guidelines that need to be followed.

For further details, examples of correct usage please contact Creative Services on 0161 793 3761.

City brand guidelines page 3

‘IN Salford’ logostyle

The ‘IN Salford’ endorsement logo is an easy to use device that can be simply added to promotional material as a badge or logo. For details regarding the placement of the logo, please refer to page 6.

This logo may not be redrawn, distorted or altered in any way.

The ‘IN Salford’ endorsement logo has white keyline around the outer edge as a default. The keyline allows the logo to stand out better on solid backgrounds or images.

City brand guidelinespage 4

Logo colour

The logo colour is magenta, chosen for its up-beat and highly visible properties.

It also has been selected for ease of reproduction across many applications. Whether printing as spot colour or out of 4 process colours, 100% consistency should be achieved.

PANTONE Process Magenta (coated or uncoated).

Magenta four colour process breakdown.C 0M 100Y 0K 0

PANTONE®

ProcessMagenta

InformationFor colour references using other mediathan Pantone please contact Creative Services on 0161 793 3761 or emailcreative.services@salford.gov.uk

City brand guidelines page 5

Logo secondary colour

The secondary colour is solid black and was chosen to compliment the main colour both visually an in its ease of application.

Secondary colour use is reserved for black and white printing or if the main colour is not available.

Coloured stock useWhen printing onto coloured stock, the logo in the secondary colour should be used. The logo text will appear reversed out of the coloured stock. This is the only circumstance in which the logo type can appear in another colour (i.e. the colour of the stock).

PANTONE®

ProcessBlack

PANTONE Process Black (coated or uncoated).

Black four colour process breakdown.C 0M 0Y 0K 100

City brand guidelinespage 6

Logo clear area

A clear area around the logo will ensure visibility and impact on every communication.

As illustrated below, the height of the logo is the standard unit of measurement for calculating the minimum logo clear area.

City brand guidelines page 7

Logo placement

While the ‘IN Salford’ endorsement logo provides a high degree of fl exibility, consistent placement of the logo will help to ensure recognition and a cohesive look across all media.

Following the clearance rule on page 6 of these guidelines the logo can be placed in any of the four corners of any page. See examples below.

City brand guidelinespage 8

Please don’t...

The ‘IN Salford’ endorsement logo has been carefully created and must never be recreated.

Inconsistency of any kind will undermine our efforts to create a cohesive identity for city of Salford.

Don’t...recreate the logo

Don’t...use the logo uncontained

Don’t...distort the logo

Don’t...reproduce in other colours

IN Salford IN SALFORD

IN Salford IN Salford

IN Salford IN Salford

IN Salford IN Salford

IN SALFORD

IN Salford IN Salford

IN Salford

City brand guidelines page 9

Don’t...reproduce as a tint

Don’t...transpose the colours of the logo

and don’t...

IN Salford IN Salford

IN Salford IN SalfordIN Salford IN Salford

IN Salford IN Salford

City brand guidelinespage 10

Digital artworkFF Din Salford font has been specially created to produce the ‘IN Salford’ endorsement logo and is not supplied as a system font for Macs and PCs. Digital artwork has been created with this in mind. The logos have been saved as Adobe Illustrator EPS fi les, with the fonts outlined. Your computer will not need the font to read the logo.

The supplied artwork is designed for use within recognised graphics and publishing applications such as QuarkXPress, Adobe InDesign, Adobe Photoshop, Adobe Illustrator and Macromedia Freehand.

AdviceThese guidelines have been produced to help designers use the logo. It is essential that this guide is followed at all times, to maintain a consistent quality across all publications which carry the logo. If you require further advice on the use of the ‘IN Salford’ endorsement logo please contact Marketing and Communications on 0161 793 3761 oremail creative.services@salford.gov.uk

© Salford City Council 2005

These corporate guidelines are the property of Salford City Council and are issued on condition they are not copied or reproduced without the consent in writing of Marketing and Communications, Salford City Council.