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AWARD INSTITUTION STATE ENTRY TITLE AGENCY Newspaper Advertising/Single Ad Group 1: Hospital under 250 beds GOLD Lawrence General Hospital MA Pigtails Jennings SILVER Beth Israel Deaconess HospitalNeedham MA Urology AdWomen Bennett Group BRONZE Amery Regional Medical Center WI Trouble Breathing Lately? MERIT Lakeview Medical Center WI Better Every Day Campaign SPM Marketing and Communications MERIT Lansdale Hospital PA Physician Referral Ad ab+c MERIT St. Elizabeth Hospital LA Women's Health Center MindWorx Marketing Group 2: Hospital 250500 beds GOLD MedStar Good Samaritan Hospital MD Gilligan ab+c SILVER Adventist Health OR Julie Todd Coates Kokes BRONZE St. Luke's The Woodlands Hospital TX Performance Medicine AthElite Soccer Ad The Lee Group MERIT Northwest Health System AR Three Letters Creative Alliance MERIT Trident Health System SC Lost Your Bounce? MERIT St. Vincent Medical Center CA Cardiac Orange Label Art + Advertising Group 3: Hospital Over 500 beds GOLD Rush University Medical Center IL Now Open Campaign SPM Marketing and Communications SILVER DCH Regional Medical Center AL 1 Year Tornado Anniversary TotalCom Marketing BRONZE Maimonides Medical Center NY BKLYN Thrives Palio + Ignite MERIT The University of Kansas Hospital KS Neurosciences Print Ad SPM Marketing and Communications MERIT UF&Shands Jacksonville FL My UF Doctor The Hoffman Agency MERIT St. Luke's Episcopal Hospital TX Chaille Voelkel Orthopedics Ad The Lee Group Group 4: Specialty Hospital GOLD Le Bonheur Children's Hospital TN Pet Therapy Mangan Holcomb Partners SILVER Miami Children's Hospital FL Herald Health SeriesNeurology Anthony Baradat & Associates BRONZE Barnabas Health Behavioral Health NJ Wisdom & Dementia The Marathon Group MERIT Children's Hospital at Lehigh Valley Hospital PA Children's Hospital Newspaper Advertising Mangos MERIT Braintree & New England Rehab Hospitals MA "H"Ad Bennett Group MERIT Miami Children's Hospital FL Herald Health SeriesHeart Anthony Baradat & Associates Thirtieth Annual Healthcare Advertising Awards Winners List We received nearly 4,000 entries in the Thirtieth Annual Healthcare Advertising Awards. The following is a listing of the Healthcare Advertising Awards winners. Please review the listing and check for any errors in the spelling of names or entry titles. Please email to [email protected]. Awards certificates will be distributed in June. Thank you to everyone who participated in the year's competition. Congratulations to all the winners!

Thirtieth Annual Healthcare Advertising Awards - HMR Publications

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Page 1: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCY

Newspaper Advertising/Single AdGroup 1: Hospital under 250 bedsGOLD Lawrence General Hospital MA Pigtails JenningsSILVER Beth Israel Deaconess Hospital‐Needham MA Urology Ad‐Women Bennett GroupBRONZE Amery Regional Medical Center WI Trouble Breathing Lately?MERIT Lakeview Medical Center WI Better Every Day Campaign SPM Marketing and CommunicationsMERIT Lansdale Hospital PA Physician Referral Ad ab+cMERIT St. Elizabeth Hospital LA Women's Health Center MindWorx Marketing

Group 2: Hospital 250‐500 bedsGOLD MedStar Good Samaritan Hospital MD Gilligan ab+cSILVER Adventist Health OR Julie Todd Coates KokesBRONZE St. Luke's The Woodlands Hospital TX Performance Medicine AthElite Soccer Ad The Lee GroupMERIT Northwest Health System AR Three Letters Creative AllianceMERIT Trident Health System SC Lost Your Bounce?MERIT St. Vincent Medical Center CA Cardiac Orange Label Art + Advertising

Group 3: Hospital Over 500 bedsGOLD Rush University Medical Center IL Now Open Campaign SPM Marketing and CommunicationsSILVER DCH Regional Medical Center AL 1 Year Tornado Anniversary TotalCom MarketingBRONZE Maimonides Medical Center NY BKLYN Thrives Palio + IgniteMERIT The University of Kansas Hospital KS Neurosciences Print Ad SPM Marketing and CommunicationsMERIT UF&Shands Jacksonville FL My UF Doctor The Hoffman AgencyMERIT St. Luke's Episcopal Hospital TX Chaille Voelkel Orthopedics Ad The Lee Group

Group 4: Specialty HospitalGOLD Le Bonheur Children's Hospital TN Pet Therapy Mangan Holcomb PartnersSILVER Miami Children's Hospital FL Herald Health Series‐Neurology Anthony Baradat & AssociatesBRONZE Barnabas Health Behavioral Health NJ Wisdom & Dementia The Marathon GroupMERIT Children's Hospital at Lehigh Valley Hospital PA Children's Hospital Newspaper Advertising MangosMERIT Braintree & New England Rehab Hospitals MA "H"Ad Bennett GroupMERIT Miami Children's Hospital FL Herald Health Series‐Heart Anthony Baradat & Associates

Thirtieth Annual Healthcare Advertising Awards

Winners ListWe received nearly 4,000 entries in the Thirtieth  Annual Healthcare Advertising Awards.  The following is a listing of the Healthcare Advertising Awards winners. Please review the listing and check for any errors in the spelling of names or entry titles. Please email to  [email protected]. Awards certificates will be distributed in June. Thank you to everyone who participated in the year's competition. Congratulations to all the winners!

Page 2: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 5: Health/Medical ServicesGOLD The Iowa Clinic IA Vasectomy March Madness Ad julsdesign, inc.SILVER Monarch HealthCare CA CareFinder Ad Triad GroupBRONZE Beth Israel Deaconess Medical Center MA Pick A Doctor Bennett GroupMERIT Kelsey‐Seybold Clinic TX Our Doctor of the CenturyMERIT Hallmark Health Medical Associates MA GI Intro Bennett GroupMERIT Unity Healthcare IN Breast Cancer Ad

Group 6: Other HealthcareGOLD Grifols Plasma Operations NC My One Reason Capstrat, Inc.SILVER Arkansas Foundation for Medical Care AR Get a MammogramBRONZE Elsevier's Gold Standard FL PAC Managed Care Print Ad by ElservierMERIT St. Croix Valley Integrated Hospital Campaign Christiansen CreativeMERIT Arkansas Foundation for Medical Care AR Breastfeeding is Best for Both of ThemMERIT Grifols Plasma Operations NC My One Reason Capstrat, Inc.

Group 7: Healthcare System under $900 millionGOLD Bon Secours Health System VA Support Your Girls Free Agents MarketingSILVER Saint Alphonsus Health System ID Midwife SPM Marketing & CommunicationsBRONZE Mercy  OH Mercy Bariatrics Roller Coaster Ad NorthlichMERIT Baptist Health Care FL 610 Years of Advancing Heart CareMERIT Virginia Mason Medical Center WAMERIT Salem Health OR Consumer Reports Print Prairie Dog/TCG

Group 8: Healthcare System over $900 millionGOLD Christiana Care Health System DE NICU Graduate Print Prairie Dog/TCGSILVER Vidant Health NC Diabetes‐YES Campaign JenningsBRONZE Jackson Health System FL Live the Good Life Ad The Weinbach Group, Inc.MERIT MultiCare Health System WA My ChartMERIT Meridian Health NJ Pediatrics SPM Marketing & CommunicationsMERIT Legacy Health OR Randall Children's Hospital Opening

Group 9: HMOs/PPOs/Health InsuranceGOLD UnitedHealthcare CA It's Time‐Rewards PERISCOPESILVER ConnectiCare CT Changing the Face of Group Health Insurance Decker Creative MarketingBRONZE Mississippi Health Partners MS Vision Huffman & RejebianMERIT Humana Active Outlook Readers Digest Ad Wax Custom CommunicationsMERIT Blue Cross and Blue Shield of North Carolina NC Let's Talk Cost‐Phase II/My Costs Capstrat, Inc.MERIT UnitedHealthcare CA It's Time‐myHealth Cost Estimator. Healthy Decisions PERISCOPE

Newspaper Advertising/SeriesGroup 1: Hospital under 250 bedsGOLD North Country Hospital VT Patient Ads Bennett GroupSILVER Thibodaux Regional Medical Center LA Weight Loss Surgery Testimonials TotalCom MarketingBRONZE Sonora Regional Medical Center CA I Beat CancerMERIT San Angelo Community Medical Center TX Risk Assessement Creative AllianceMERIT French Hospital Medical Center CA Publication Series Verdin MarketingMERIT Schneck Hospital IN Schneck Women's Campaign Northlich

Page 3: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 2: Hospital 250‐500 bedsGOLD St. Joseph Medical Center MD Maternity Campaign Crosby Marketing & CommunicationsSILVER Long Beach Memorial CA Give Hope ZambooBRONZE Premier Health Partners OH Atrium Medical Center Maternity Lewis CommunicationsMERIT Saint Francis Medical Center MO Bariatric Print Campaign The Roberts Group, Inc.MERIT Baylor Regional Medical Center at Grapevine TX Keller Brand Awareness Campaign RevelMERIT Cancer Centers of Northern Arizona AZ They Gave Me Pilkington Advertising Design

Group 3: Hospital Over 500 bedsGOLD Stony Brook Medicine NY SBM Newspaper Series Lewis CommunicationsSILVER UC Davis Health System CA What Do You See? SPM Marketing & CommunicationsBRONZE Premier Health Partners OH Miami Valley Hospital Maternity Lewis CommunicationsMERIT DCH Regional Medical Center AL WAUA Specific Procedures TotalCom Marketing

Group 4: Specialty HospitalGOLD Children's Hospital at Lehigh Valley Hospital PA Children's Hospital Newspaper Advertising MangosSILVER Lovelace Health System NM Heart Hospital of New Mexico @ LMC Kilmer Kilmer Marshall DuranBRONZE Beaumont Orthopedics Center MI When It's Joint Replacement... The Curtis GroupMERIT Stony Brook Medicine NY Children's Print Lewis CommunicationsMERIT Monroe Carell Children's Hospital at Vanderbilt TN Your Child's Very Own Hospital Lewis CommunicationsMERIT Le Bonheur Children's Hospital TN Pet, Heart, Orthopedics and Trauma Mangan Holcomb Partners

Group 5: Health/Medical ServicesGOLD HopeHealth MA Hope Health Info Bennett GroupSILVER Chen Medical Centers Have a Senior Moment Campaign Wax Custom CommunicationsBRONZE Southeast Anesthesiology Consultants NC SAC Cares Ad SeriesMERIT Lexington Medical Center SC Lexington Oncology CampaignMERIT WVU Healthcare WV WVU Urgent Care ‐ Welcome AdsMERIT Monroe Clinic WI New Facility Lindsay, Stone & Briggs

Group 6: Other HealthcareGOLD Delaware Division of Public Health DE Negative Effects of Smoking ab+cSILVER LeMaitre Vascular MA Embolectomy Catheter White RhinoBRONZE Grifols Plasma Operations NC My One Reason Capstrat, Inc.

Group 7: Healthcare System under $900 millionGOLD St. Vincent Health System AR Cardiac Care Mangan Holcomb PartnersSILVER MedCentral Health System OH Ortho Newspaper Series Knox Marketing, Inc.BRONZE Agnesian Healthcare WI Know & GoMERIT Metro Health MI Your Health. Our PassionMERIT Our Lady of the Lake Regional Medical Center LA Marathon/Oil Change/Replacement Refs BVKMERIT Virginia Mason Medical Center WA

Group 8: Healthcare System over $900 millionGOLD Meridian Health NJ Ocean Medical Center Campaign SPM Marketing & CommunicationsSILVER MultiCare Health System WABRONZE Franciscan Alliance IN Chesterton Health and Emergency CenterMERIT BayCare Health System FL St. Jospeh's Hospitals "Tampa's #1 Choice"MERIT Summa Health System OH Breast Cancer Series Knox Marketing, Inc.MERIT MidMichigan Health MI Bariatric Surgery Testimonial Ads ClearRiver Advertising & Marketing

Page 4: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 9: HMOs/PPOs/Health InsuranceGOLD Blue Cross and Blue Shield of North Carolina NC Let's Talk Cost‐Phase II/Believe It Capstrat, Inc.SILVER Lovelace Health Plan NM Lovelace Medicare Plan Kilmer Kilmer Marshall DuranBRONZE UnitedHealthcare Medicare & Retirement Marketing MN Hello‐Local Newspaper FSI Series PeriscopeMERIT The Dental Care Plus Group OH Series Advertising HyperquakeMERIT Boston Medical Center HealthNet Plan MA The Power of More Worldways Social Marketing

Magazine Advertising/Single AdGroup 1: Hospital under 250 bedsGOLD Texas Health Harris Methodist Hospital Southwest TX We've Got You and Your Girls Covered Commerce HouseSILVER Woman's Hospital LA New Woman's Mother/Baby MESH Integrated Marketing & AdvertisingBRONZE Keck Medical Center of USC CA USC Heroes Swanson RussellMERIT North Fulton Hospital GA We Specialize in You Marbury Creative GroupMERIT Oconee Regional Medical Center GA Award Winning CareMERIT Methodist Sugar Land Hospital TX Breast Care Navigator Ad

Group 2: Hospital 250‐500 bedsGOLD San Joaquin Community Hospital CA Chest Pain Silver Ad Willis Design StudiosSILVER Good Samaritan Regional Medical Center NY Neuro‐spine Golf Ball Ad CI‐GroupBRONZE Underwood Memorial Hospital NJ Discover Heart Care ab+cMERIT Texas Health Presbyterian Hospital Plano TX Some Things Are Straight For A Reason Commerce HouseMERIT Exeter Hospital NJ Colonoscopy Ad Bennett GroupMERIT Ellis Medicine NY Oncology Campaign Smith + Jones

Group 3: Hospital Over 500 bedsGOLD The Nebraska Medical Center NE Newsweek "Christen's Cancer" DAAKE/Writing the RangeSILVER Wake Med NC The Summer Have Fun Out There Glyph Interface, Inc.BRONZE North Mississippi Medical Center MS Make Yourself Comfortable Springboard Brand & Creative Strategy, Ltd.MERIT Lenox Hill Hospital NY Arteries DeVito/VerdiMERIT St. Anthony's Medical Center MO Best Doctors Print Prairie Dog/TCGMERIT The Nebraska Medical Center NE Women You Need To Know DAAKE/Writing the Range

Group 4: Specialty HospitalGOLD Nemours FL Believe Campaign Fry Hammond BarrSILVER Seattle Children's Hospital WA Addison Copacino + FujikadoBRONZE Virtua Joint Replacement NJ Virtua Print Ad YamamotoMERIT Premier Health Partners OH Hope Lewis CommunicationsMERIT MD Anderson Cancer Center TX Brain & Spine Campaign Ad MMI AgencyMERIT Comprehensive Cancer Centers of Nevada NV CCCN Research Thomas Puckett Advertising

Group 5: Health/Medical ServicesGOLD Lexington Medical Center SC Lexington Cardiovascular Launch AdSILVER VITAS Innovative Hospice Care FL Cincinnati Pet Pages Print AdBRONZE WomanCare IN Magazine Print Ad Idealogy Marketing + DesignMERIT Physician Group of Utah UT Your Health. Our PassionMERIT EmCare TX EmCare Recruiting AdMERIT Daughters of Israel NJ Daughters of Israel Branding Ad The David Henry Agency

Page 5: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 6: Other HealthcareGOLD American Academy of Cosmetic Dentistry AACD They've Been Enhanced Golden Proportions MarketingSILVER Caris Life Sciences TX Caris Target Now 2e CreativeBRONZE Medi USA NC i run Glyph Intervace, Inc.MERIT Westmoreland Pharmacy & Compounding IN Magazine Print Ad Idealogy Marketing + DesignMERIT Varian Medical Systems CA Your Tumor DeVito/VerdiMERIT DebMed DebMed Magazine Advertisement Red House USA

Group 7: Healthcare System under $900 millionGOLD MedStar Health MD National Sports Medicine Ad ab+cSILVER Richmond University Medical Center NY Baby Ad Wax Custom CommunicationsBRONZE St. Vincent Health System AR Powerful Live Performances Mangan Holcomb PartnersMERIT Union Hospital IN Great HealthcareMERIT Baptist Health Care FL #1 in Emergency Heart CareMERIT St. Anthony Hospital OK Look for the Cross Insight Creative Group

Group 8: Healthcare System over $900 millionGOLD University of Miami Health System FL Beauty, Meet Brains The Weinbach Group, Inc.SILVER University of Virginia Health System VA UVA Vim & Vigor ‐ Cancer SpreadBRONZE Scripps Health CA Hollywood DeVito/VerdiMERIT Florida Hospital FL Cancer Can Hide AnywhereMERIT The Methodist Hospital System TX Methodist Leaders in Sports MedicineMERIT Christiana Care Health System DE 3:17 p.m. A Quiet Spot Prairie Dog/TCG

Group 9: HMOs/PPOs/Health InsuranceGOLD UnitedHealthcare CA It's Time ‐ Bright Beginnings PERISCOPESILVER Mississippi Health Partners MS Vision Huffman & RejebianBRONZE UnitedHealthcare Medicare & Retirement Marketing MN National Medicare Education Week Ad catchfireMERIT UnitedHealthcare CA It's Time ‐ Team Up PERISCOPEMERIT UnitedHealthcare CA It's Time‐Power Up PERISCOPEMERIT UnitedHealthcare CA It's Time ‐ What Matters Most PERISCOPE

Magazine Advertising/SeriesGroup 1: Hospital under 250 bedsGOLD Spalding Regional Hospital GA Made a Believer Out of Me Marbury Creative GroupSILVER Citizens Memorial Hospital MO CMH Ads in Springfield LifestyleBRONZE Lawrence General Hospital MA Jennings

Group 2: Hospital 250‐500 bedsGOLD Southeast Georgia Health System GA Live Again Knight MarketingSILVER Aria Health Corporate Center PA Aria "Saved My Life" The David Henry AgencyBRONZE DeKalb Medical GA Solutions Campaign. Bauerhaus CreativeMERIT Holy Name Medical Center NJ Interventional Print Campaign ab+cMERIT Tri‐City Medical Center CA Advance Campaign Maricich Healthcare CommunicationsMERIT Athens Regional Health Services GA You Inspire Us The Adsmith

Group 3: Hospital Over 500 bedsGOLD Dignity Health Mercy & Memorial Hospitals CA When We See Kids... DMI AgencySILVER UPMC PA UPMC Orthopaedic Surgery Campaign Garrison HughesBRONZE Thomas Jefferson University Hospitals PA Our Values Define Us

Page 6: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 4: Specialty HospitalGOLD Children's Healthcare of Atlanta GA Sports threeSILVER Le Bonheur Children's Hospital TN Pet, Heart, Orthopedics and Trauma Mangan Holcomb PartnersBRONZE Manatee Cancer Center FL Live Life Uninterrupted The Weinbach Group, Inc.MERIT Comprehensive Cancer Centers of Nevada NV Doctors & Patients Thomas Puckett AdvertisingMERIT Lovelace Health System NM Lovelace Delivery System‐Cancer Care Kilmer Kilmer Marshall DuranMERIT Mitchell Cancer Institute AL MCI What Hope is Made Of VERGE

Group 5: Health/Medical ServicesGOLD Cosmetic Dentistry of New Mexico NM Less Everyday 3 AdvertisingSILVER Capital Region Special Surgery NY Magazine Campaign Oberlander GroupBRONZE VITAS Innovative Hospice Care FL Nostalgic America AdsMERIT Reproductive Medicine Associates of New Jersey NJ RMANJ Advertising Spitball AdvertisingMERIT Arkansas Urology, P.A. AR Shadow Mangan Holcomb PartnersMERIT EmCare TX Recruiting Quality Series

Group 6: Other HealthcareGOLD Chordoma Foundation NC Uncommon Cause Capstrat, Inc.SILVER 3M Company MN 3M Tegaderm IV Site Advertising Campaign Franke+FiorellaBRONZE Stryker NJ Stryker Spine Brand Awareness Print Ad Series The Martin GroupMERIT Sheridan Magazine Ads Wax Custom CommunicationsMERIT Brooke Grove Retirement Village MD Creosote AffectsMERIT Greenway Medical Techologies GA We're Doing That/For Life Vista Branding

Group 7: Healthcare System under $900 millionGOLD Banner Health AZ Banner Children's "Covered" O'Brien AdvertisingSILVER Union Hospital IN Union Sports MedicineBRONZE Richmond University Medical Center NY Newspaper Ad Series‐Results Campaign Wax Custom CommunicationsMERIT LifeBridge Health MD Ortho BVKMERIT Virginia Mason Medical Center WAMERIT Jewish Hospital & St. Mary's HealthCare KY PGO Monthly Advertorial Creative Alliance

Group 8: Healthcare System over $900 millionGOLD TriHealth OH TriHealth Breast Cancer Awareness Ad PublicisSILVER Florida Hospital FL Florida Hospital East Orlando‐Ortho CampaignBRONZE Cone Health NC The Network for Exceptional Care‐Children's Emergency Quixote GroupMERIT The Methodist Hospital System TX Methodist Leaders in Sports MedicineMERIT Alegent Health NE Alegent "Mobile App" BVKMERIT Scripps Health CA Kayker, Surfer, Cop DeVito/Verdi

Group 9: HMOs/PPOs/Health InsuranceGOLD UnitedHealthcare CA It's Time B2B Series PERISCOPESILVER UnitedHealthcare J. Walter ThompsonBRONZE UnitedHealthcare CA It's Time B2B Series PERISCOPE

Page 7: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYPublicationGroup 1: Hospital under 250 bedsGOLD Evangelical Community Hospital Every Day GLC Custom MediaSILVER Stanly Regional Medical Center NC Well Informer Coffey Communications, Inc.BRONZE Westfields Hospital healthWORKS Christiansen CreativeMERIT Mary Greeley Medical Center IA Health ConnectMERIT Cayuga Medical Center NY Health VisionsMERIT The Chester County Hospital & Health System PA Synapse‐Pillar of Strength Howl Creative

Group 2: Hospital 250‐500 bedsGOLD Eastern Maine Medical Center ME The Eagle GLC Custom MediaSILVER Aria Health Corporate Center PA Aria Fall 2012 The David Henry AgencyBRONZE Princeton Healthcare System NJ Princeton Health Nautilus Publishing Co.MERIT DMC Detroit Receiving Hospital MI Receiving AdvantageMERIT Southeast Alabama Medical Center AL Living WellMERIT Trinity Medical Center AL Birmingham Business Journal Insert Lovell Communications, Inc.

Group 3: Hospital Over 500 bedsGOLD Baylor University Medical Center of Dallas TX Baylor Innovations Wax Custom CommunicationsSILVER NYU Langone Medical Center NY NYU Physician‐Winter 2012‐2013BRONZE UK Healthcare KY OnCallMERIT Northeast Georgia Medical Center GA CommunicareMERIT Eisenhower Medical Center CA Healthy LivingMERIT Massachusetts General Hospital MA Advances in Cancer Krames StayWell

Group 4: Specialty HospitalGOLD St. Mary's Healthcare System for Children NY We Believe in Possible The Causeway AgencySILVER Women & Infants Hospital of Rhode Island RI Healthy Regards True North Custom MediaBRONZE Children's Harbor at Russell Hospital for Children AL The Beacon MagazineMERIT Le Bonheur Children's Hospital TN Le Bonheur MagazineMERIT Frontier Health TN Impressions in Behavioral Health CareMERIT Ann & Robert Lurie Children's Hospital IL Heroes‐Special Sneak Peak Edition Words & Pictures, Inc.

Group 6: Other HealthcareGOLD American Association of Diabetes Educators IL AADE "In Practice" Magazine Synergy Creative, Inc.SILVER Mount Carmel College of Nursing OH The Lamp Cooney DesignBRONZE UMDNJ‐Robert Wood Johnson Medical School NJ Robert Wood Johnson MedicineMERIT Baxter Healthcare Just Like Me Pivot Design, Inc.MERIT CDW Healthcare IL Health Tech Report StudioNorthMERIT Premier Healthcare Alliance NC 2012 Economic Outlook

Group 7: Healthcare System under $900 millionGOLD Roper St. Francis Healthcare SC House Calls Gulfstream CommunicationsSILVER UVA Health System VA Innovation Lewis CommunicationsBRONZE Georgia Health Sciences Health System GA Your Health Today BlueSpire Strategic MarketingMERIT Southcoast Health System MA The WaveMERIT DeKalb Medical GA Pushing Beyond‐Winter 2013 GLC Custom MediaMERIT Susquehanna Health PA Susquehanna Health

Page 8: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 8: Healthcare System over $900 millionGOLD MultiCare Health System WA Healthy Living Coffey Communications, Inc.SILVER Inova VA Inova Magazine‐Spring 2012 GLC Custom MediaBRONZE Penn State Milton S. Hershey Medical Center PA Penn State Medicine MagazineMERIT Loma Linda University Health CA Living Our Values‐Book  Volume 2MERIT Affinity Health System WI @AffinityMERIT The Methodist Hospital System TX Leading Medicine

Group 9: HMOs/PPOs/Health InsuranceGOLD ICORE Healthcare Managed Care Oncology Krames StayWellSILVER UnitedHealthcare Medicare & Retirement Marketing MN Scarlet Says Good‐Bye PeriscopeBRONZE Humana Active Outlook HAO Magazine Wax Custom CommunicationsMERIT CDMI CDMI Report Magazine Krames StayWellMERIT The Lifetime Healthcare Companies NY Life Times Employee Quarterly PublicationMERIT SelectHealth, Inc. UT Total Fitness Coffey Communications, Inc.

Employee Communication ProgramGroup 1: Hospital under 250 bedsGOLD Citizens Memorial Hospital MO Communication Boards

Group 2: Hospital 250‐500 bedsGOLD San Joaquin Community Hospital CA Sacred Work 2.0 Willis Design StudiosSILVER Upstate University Health System NY Proud To Know Campaign Lewis CommunicationsBRONZE Lexington Medical Center SC Physician Leadership Development Invitation & Brochure

Group 3: Hospital Over 500 bedsGOLD The Nebraska Medical Center NE You vs. The FluSILVER Wake Forest Baptist Medical Center NC WakeOne CommunicationsBRONZE Saint Francis Hospital‐Memphis TN MRI & CT Indication Guidelines G DesignMERIT Texas Health Presbyterian Hospital Dallas TX Cupcakes, Cookies and Cocktails Commerce House

Group 4: Specialty HospitalGOLD Arkansas Children's Hospital AR Flu ImmunizationSILVER Children's Hospital & Research Center Foundation CA

Group 6: Other HealthcareGOLD Eli Lilly and Company IN Lilly Outlook Communications Campaign BorshoffSILVER StayWell Custom Communications SWFL StayWell for Life Krames StayWellBRONZE LHC Group LA Employee Opinion SurveyMERIT Quintiles NC Global Leadership Meeting Capstrat, Inc.MERIT NYS Department of Civil Service NY Choices Mehigan, Bellone & AssociatesMERIT LHC Group LA Standards of Behavior Campaign

Group 7: Healthcare System under $900 millionGOLD Bon Secours Health System VA Employee Wellness Health Programs Free Agents MarketingSILVER Mercy Health System PA Employee Roll Out Swanson RussellBRONZE UVA Health System VA Employee Campaign Lewis CommunicationsMERIT Baptist Health Care FL Baptist Health Care Legends Tim Ludvigsen PhotographyMERIT Jewish Hospital & St. Mary's HealthCare KY Internal Morale Campaign Creative AllianceMERIT Southcoast Health System MA Southcoast Town Hall

Page 9: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 8: Healthcare System over $900 millionGOLD OSF HealthCare IL Employee Benefits Open EnrollmentSILVER University of Virginia Health System VA UVA Hoos CampaignBRONZE Rochester General Hospital NY Excellence in Action Calm & Sense Communications, Ltd.MERIT Lehigh Valley Health Network PA At Your BestMERIT Ardent Health Services PA CareBridge EHR Rollout Lovell Communications, Inc.MERIT ProMedica OH New Employee Orientation Binder

Group 9: HMOs/PPOs/Health InsuranceGOLD American Specialty Health CA In‐House Flat‐Screen DisplaysSILVER UnitedHealthCare National Accounts MN You Have Healthcare Options

Direct MailGroup 1: Hospital under 250 bedsGOLD MedStar Union Memorial Hospital MD Physician Video Mailer ab+cSILVER Lehigh Valley Hospital‐Muhlenberg PA ER Direct Mail MangosBRONZE Women's and Children's Hospital LA Kids Specialty Center Campaign Right AngleMERIT Schneck Hospital IN Schneck Robotics NorthlichMERIT Catskill Regional Medical Center NY Imaging Postcard Focus Media, Inc.MERIT Monroe Clinic WI Monroe Carpal Tunnel MedSeek

Group 2: Hospital 250‐500 bedsGOLD Saint Francis Medical Center MO Heart Know the Signs The Roberts Group, Inc.SILVER Orange Regional Medical Center NY NICU Mailer Focus Media, Inc.BRONZE Piedmont Medical Center SC SILS Direct Mail MotoGrafikMERIT McLaren Greater Lansing MI Cardiac Mailer (Male & Female) Publicom, Inc.MERIT Exeter Hospital NJ Info Session Bennett GroupMERIT Mercy Health Partners MI Sleep (Muskegon) MedSeek

Group 3: Hospital Over 500 bedsGOLD Holy Cross Hospital MD Senior ER Springboard Brand & Creative Strategy, Ltd.SILVER Dignity Health CA Sacramento‐Gynecology Campaign CPM HealthgradesBRONZE Saint Alphonsus Regional Medical Center ID Sick Today Seen Today MedSeekMERIT Illinois Neurological Institute IL Stroke 9 Minute Direct MailMERIT Northeast Georgia Medical Center GA Muffin TopMERIT St. Anthony's Medical Center MO Southwest Medical Center Prairie Dog/TCG

Group 4: Specialty HospitalGOLD Banner MD Anderson Cancer Center AZ Innovative Cancer TherapiesSILVER Children's Hospital & Research Center Foundation CABRONZE Children's Hospital & Research Center Foundation CA

Group 5: Health/Medical ServicesGOLD Wayne State University Physician Group MI FY12 Orthopedics Campaign CPM HealthgradesSILVER The Renfrew Center Foundation PA Conference Brochure The Weinbach Group, Inc.BRONZE Monarch HealthCare CA Real Life. Real Care Triad GroupMERIT The Iowa Clinic IA WLSC Service Issue Card julsdesign, inc.MERIT Lexington Medical Center SC Pediatrics Bangs, Bumps and BacteriaMERIT Care Credit CA Cosmetic Card Holder Activate Agency 51

Page 10: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 6: Other HealthcareGOLD UPMC PA Senior Communities Garrison HughesSILVER Astute Medical, Inc. Evaluating Patients at Risk for AKI The Medical PackageBRONZE Michigan Department of Community Health MI Michigan Healthier Tomorrow Starter Kit Brogan & PartnersMERIT Amylin Pharmaceuticals, LLC CA Improve Latino Diabetes Medavera, Inc.MERIT Advanced Data Systems NJ Dr. Crawford W. LongMERIT BMS/AZ NJ Bydureon Palio + Ignite

Group 7: Healthcare System under $900 millionGOLD Rex Healthcare NC Rex Orthopedic Campaign CPM HealthgradesSILVER Christus Health TX Email Capture Campaign MedSeekBRONZE The Christ Hospital Health Network OH Caring Above All Employee Ten AdamsMERIT Holy Spirit Health System PA Newcomer Brochure TCG Advertising and DesignMERIT Agnesian Healthcare WI MammogramMERIT Southcoast Health System MA Southcoast Pediatric VIP Invitation

Group 8: Healthcare System over $900 millionGOLD Penn State Milton S. Hershey Medical Center PA Perfexion‐Laser Light MailerSILVER Main Line Health PA Northern Strategies Postcards MangosBRONZE Florida Hospital FL Revolutionary Brain & Sprine SurgeryMERIT Jackson Health System FL Health Plan Mailing No. 1 The Weinbach Group, Inc.MERIT Meridian Health NJ CardioVascular NetworkMERIT Saint Thomas Health TN Go Red Cardio with Dr. Ververis MedSeek

Group 9: HMOs/PPOs/Health InsuranceGOLD Kaiser Permanente B‐to‐B "Locks" Campaign Crosby Marketing CommunicationsSILVER The Dental Care Plus Group OH HyperquakeBRONZE Blue Cross Blue Shield of Kansas City MO Healthy Companion Coffey Communications, Inc.MERIT UnitedHealthcare MN Topic 2 Self Mailer‐Administration Designed to be Simple PERISCOPEMERIT UnitedHealthcare Medicare & Retirement Marketing MN The Doctor in the Mirror PeriscopeMERIT MVP Health Care NY BridgeWell Media Logic

Outdoor Transit/BillboardGroup 1: Hospital under 250 bedsGOLD Hudson Valley Hospital Center NY Bikini jodyanddiane Creative Communications LLCSILVER Lawrence General Hospital MA JenningsBRONZE Valleycare Health System CA Valleycare Bus AdvertisingMERIT Beth Israel Deaconess Hospital‐Milton MA Bones Bennett GroupMERIT North Valley Hospital MT Patient Focused Bus Wrap Banik CommunicationsMERIT Saint Francis Medical Center NE Heart/Stroke David & Associates

Group 2: Hospital 250‐500 bedsGOLD DeKalb Medical GA Solutions Campaign. Bauerhaus CreativeSILVER Trident Health System SC Electrician of the HeartBRONZE Tri‐City Medical Center CA Advance Campaign Maricich Healthcare CommunicationsMERIT St. Luke's The Woodlands Hospital TX Performance Medicine The Lee GroupMERIT Firelands Regional Medical Center OH Urgent Care Edgewater GraphicsMERIT Buffalo General Medical Center NY Make a New Friend

Page 11: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 3: Hospital Over 500 bedsGOLD UF&Shands Jacksonville FL My UF Doctor The Hoffman AgencySILVER Montefiore Medical Center NY Heart Center Dominican BillboardBRONZE Texas Health Harris Methodist Hospital Southwest F TX Make A Date With The Girls. Schedule a Mammogram Commerce HouseMERIT Covenant Healthcare MI Covenant Transit Brogan & PartnersMERIT Montefiore Medical Center NY CHAM Endocrinology Billboard Brand MovementMERIT Texas Health Presbyterian Hospital Dallas TX Circulate Freely Commerce House

Group 4: Specialty HospitalGOLD Monroe Carell Children's Hospital at Vanderbilt TN Your Child's Very Own Hospital Lewis CommunicationsSILVER Banner Health AZ Coming SoonBRONZE Parkview Health IN AWWWW Boyden & YoungbluttMERIT Joslin Diabetes Center MA Joslin Clinic Bennett GroupMERIT Seattle Children's Hospital Care Isn't A Shift Copacino + FujikadoMERIT Nemours FL Believe Campaign Fry Hammond Barr

Group 5: Health/Medical ServicesGOLD Kevitch & Chung Aesthetic Surgery Associates PA 36A Campaign Jangle Advertising, Marketing & CommunicationsSILVER Charleston ENT Associates SC Nose Woes The Bosworth GroupBRONZE Olivier Broutin Sedation Golden Proportions MarketingMERIT St. Luke's Urgent Care Clinics IA Don't Let Little Health Problems Get Big J.W. Morton & AssociatesMERIT Viewmont Imaging PA Viewmont Outdoor Marketing WorksMERIT Texas Health Harris Methodist Hospital Burleson TX Accidents Don't Have Hours of Operation Commerce House

Group 6: Other HealthcareGOLD Eastern Virginia Medical School VA My Story Otto Design + MarketingSILVER Coccolare Spa LA Prancer/Vixen Outdoor Right AngleBRONZE City of Milwaukee Health Department WI Stong Baby‐Wallscape BVKMERIT Coccolare Spa LA Irregiftable Outdoor Right AngleMERIT Grifols Plasma Operations NC My One Reason Capstrat, Inc.MERIT Care N' Care TX Dallas Expansion Triad Group

Group 7: Healthcare System under $900 millionGOLD LifeBridge Health MD Ouch Face BVKSILVER Banner Health AZ Banner Children's "Covered" O'Brien AdvertisingBRONZE Charleston Area Medical Center Health System WV Impaired DrivingMERIT Bon Secours Charity Health System NY Winter ED CI‐GroupMERIT Baptist Health Care FL #1 in Emergency Heart CareMERIT St. Joseph's Healthcare System NJ Children's Hospital ab+c

Group 8: Healthcare System over $900 millionGOLD MultiCare Health System WA House at NightSILVER Cone Health NC The Network for Exceptional Care Quixote GroupBRONZE Jackson Health System FL Prostate Cancer Mall Poster The Weinbach Group, Inc.MERIT Legacy Health OR Randall Children's Hospital‐Kids EmergencyMERIT BayCare Health System FL Morton Plant Hospital "Trusted for Life"MERIT Christiana Care Health System DE Comebacks Start Here Prairie Dog/TCG

Page 12: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 9: HMOs/PPOs/Health InsuranceGOLD UnitedHealthcare CA It's Time Wallscape‐Bend the Trend PERISCOPESILVER Excellus BlueCross BlueShield NY Open Enrollment Outdoor Partners + NapierBRONZE Presbyterian Health Plan NM Be a Man, Colonoscopy 3 AdvertisingMERIT ConnectiCare CT Heart Matters Decker Creative MarketingMERIT Boston Medical Center HealthNet Plan MA The Power of More Worldways Social Marketing

NewsletterGroup 1: Hospital under 250 bedsGOLD Fauquier Hospital VA Healthy Happenings Krames StayWellSILVER Verde Valley Medical Center AZ Wellness Today Pilkington Advertising DesignBRONZE Jeanes Hospital Krames StayWellMERIT Milford Regional Medical Center MA Good Feelings The McCoy GroupMERIT MedStar St. Mary's Hospital MD The PulseMERIT Beebe Medical Center DE Beacon Dean Design/Marketing Group

Group 2: Hospital 250‐500 bedsGOLD Northern Arizona Healthcare AZ Health at Heart Pilkington Advertising DesignSILVER Henry Ford Health System MI Henry Ford Macomb Hospital Krames StayWellBRONZE The University of Chicago Medicine IL Chicago Plastic Surgery Access Words & Pictures, Inc.MERIT Penn State Milton S. Hershey Medical Center PA Cub Chat Krames StayWellMERIT Signature Healthcare Brockton Hospital MA Signature Healthcare Brockton Hospital Krames StayWellMERIT Houston Northwest Medical Center TX About Your Health Krames StayWell

Group 3: Hospital Over 500 bedsGOLD Mercy & Memorial Hospitals CA HouseCalls DMI AgencySILVER Atlantic Health System Well Aware Wax Custom CommunicationsBRONZE Cone Health NC Health & You Krames StayWellMERIT North Shore University Hospital‐LIJ Medical Center NY Vitality Krames StayWellMERIT Wake Forest Baptist Medical Center NC eBulletinMERIT Brigham and Women's Hospital MA Cardiovascular Center Update

Group 4: Specialty HospitalGOLD Meridian Health NJ Meridian KidViews Krames StayWellSILVER Children's Hospital & Research Center Foundation CABRONZE Arkansas Children's Hospital AR Vital Signs‐Anniversary EditionMERIT Rocky Mountain Hospital for Children Rocky Mountain Kids Krames StayWellMERIT Acadia Healthcare TN Lovell Communications, Inc.MERIT Shriners Hospitals for Children Leaders in Care Krames StayWell

Group 5: Health/Medical ServicesGOLD Hill Physicians Hill Health Wax Custom CommunicationsSILVER Palo Alto Medical Foundation CA Health ConnectionBRONZE Associated Audiologists, Inc. KS Hearing Your Best Osburn Public RelationsMERIT St. Luke's Cardiovascular Consultants MO From the Heart Osburn Public RelationsMERIT EmCare TX EmPressions

Page 13: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 6: Other HealthcareGOLD Henry Ford OptimEyes MI In Focus Krames StayWellSILVER Screening for Mental Health MA SOS Signs of Suicide: Middle School StudentBRONZE Better Health Better Practice Wax Custom CommunicationsMERIT HealthTexas Provider Network TX Big Idea DesignMERIT NYS Department of Civil Service NY At A Glance Mehigan, Bellone & AssociatesMERIT Hill Physicians Hill Health Wax Custom Communications

Group 7: Healthcare System under $900 millionGOLD Lake Health OH Regarding Wellness Krames StayWellSILVER Saint Alphonsus Health System ID Heroes & Saints Mitchell + PalmerBRONZE VISN 2 ‐ VA Healthcare Network Upstate New York NY Veteran's Wellness Krames StayWellMERIT Holy Spirit Health System PA For Your Life TCG Advertising and DesignMERIT Temple Health PA Temple TalkMERIT Altoona Regional Health System PA Healthy Living Mock Creations, LLC

Group 8: Healthcare System over $900 millionGOLD OhioHealth OH Heart & Vascular Newsletter PRISM Marketing CommunicationsSILVER WellStar Health System GA Healthy You Krames StayWellBRONZE Franciscan Alliance‐Northern Indiana Hospitals IN Regional Rounds Moran Design CorporationMERIT Virtua NJ HealthSavvyMERIT MemorialCare Health System CA MemorialCare: Care Connection Maricich Healthcare CommunicationsMERIT Baylor Health Care System TX Baylor Health McMurry/TMG

Group 9: HMOs/PPOs/Health InsuranceGOLD AvMed Health Plans FL AvMed Magazine Wax Custom CommunicationsSILVER United Service Association for Health Care Total Health & Wellness Krames StayWellBRONZE Harvard Pilgrim Health Care MA Your Health Krames StayWellMERIT American Specialty Health CA ExxonMobil NewsletterMERIT CareFirst BlueCross BlueShield Vitality Krames StayWellMERIT BlueCross BlueShield of South Carolina SC Blue Traditions DMW Direct

Annual ReportGroup 1: Hospital under 250 bedsGOLD Winona Health MN Stories of GenerositySILVER Barton Health CA Barton Health 2013 Community Benefit Report Krames StayWellBRONZE Grand View Hospital PA Anara, Inc.MERIT Women's and Children's Hospital LA Pediatric Hematology/Oncology Progress Report Right AngleMERIT Northeastern Vermont Regional Hospital VT FLEK, Inc.MERIT MedStar St. Mary's Hospital MD Nursing Annual Report

Group 2: Hospital 250‐500 bedsGOLD Allegiance Health MI Allegiance Health Report to the Community IntervalSILVER The University of Chicago Medicine IL Extraordinary People Doing Extraordinary Things Words & Pictures, Inc.BRONZE San Joaquin Community Hospital CA Words to Live By Coffey Communications, Inc.MERIT Saint Francis Medical Center MO 2012 Annual Report The Roberts Group, Inc.MERIT Doylestown Hospital PA Dialogue 2012 Report to Our Community The David Henry AgencyMERIT Lexington Medical Center SC Oncology Annual Report

Page 14: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 3: Hospital Over 500 bedsGOLD Montefiore Medical Center NY 2011‐2012 Annual Report Ideas on PurposeSILVER NYU Langone Medical Center NY Excellence‐2011 Annual ReportBRONZE Intermountain Healthcare UT 2011 Annual Report R&R Partners/FaktoryMERIT Tampa General Hospital FL 2011 Annual Report FKQ Advertising & MarketingMERIT New York Methodist Hospital NY Report to the CommunityMERIT Memorial Medical Center Foundation CA Med Art

Group 4: Specialty HospitalGOLD Austen Riggs Center MA A Voice for Psychodynamic Thinking Panarama DesignSILVER Frontier Health TN Recovery, Success & IndependenceBRONZE Mary Bird Perkins Cancer Center LA 40th Anniversary Annual ReportMERIT Arkansas Children's Hospital AR 2011 Annual ReportMERIT Akron Children's Hospital OH Community Benefit Report Knox Marketing, Inc.MERIT Lurie Children's Hospital of Chicago IL Lurie Children's Hospital Annual Report Pivot Design, Inc.

Group 5: Health/Medical ServicesGOLD Palo Alto Medical Foundation CA Moments That MatterSILVER Hill Physicians Medical Group CA Inspired To Do Even More RBG MarketingBRONZE St. Louis Children's Hospital MO St. Louis Children's Hospital Foundation End of Year AtomicdustMERIT Christian Health Care Center NJ Celebrating A Century

Group 6: Other HealthcareGOLD LifeGift TX 2012 Annual Report/2013 Calendar Balcom AgencySILVER University HealthSystem Consortium IL SPM Marketing and CommunicationsBRONZE Miller‐Dwan Foundation MN HTK Marketing CommunicationsMERIT Marshfield Clinic WI NFMC Year in ReviewMERIT HealthTexas Provider Network TX Big Idea DesignMERIT American Registry of Radiologic Technology ARRT Annual Report Christiansen Creative

Group 7: Healthcare System under $900 millionGOLD Holy Spirit Health System PA 2012 Annual Report TCG Advertising and DesignSILVER Southcoast Health System MA Southcoast 2011 Annual ReportBRONZE Finger Lakes Health NY Leading the WayMERIT Bon Secours Health System VA Cancer Institute Free Agents MarketingMERIT St. Elizabeth Healthcare KY Fahlgren MortineMERIT Tanner Health System GA Community Benefit Report Krames StayWell

Group 8: Healthcare System over $900 millionGOLD MemorialCare Health System CA 2012 Annual Report Jadi CommunicationsSILVER ProMedica OH Our ProMedica 2012 Culture BookBRONZE Carolinas HealthCare System NCMERIT Florida Hospital FL Florida Hospital Community ReportMERIT University Health System TX Connections ESD & AssociatesMERIT Alexian Brothers Health System IL Spiegel Associates

Group 9: HMOs/PPOs/Health InsuranceGOLD UPMC Health Plan PA InnovationSILVER The Lifetime Healthcare Companies NY Local People Serving Local Communities Roberts Communications, Inc.BRONZE The Lifetime Healthcare Companies NY Caring for Our Communities

Page 15: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYPosterGroup 1: Hospital under 250 bedsGOLD OU Medical Center Edmond OK Karate BVKSILVER Gila Regional Medical Center NM Tobacco FreeBRONZE Mary Greeley Medical Center IA Quiet is Good MedicineMERIT Southwestern Vermont Medical Center VT Dr. Erin Comar JenningsMERIT Cayuga Medical Center NY Sports Medicine & Athletic Performance PosterMERIT Schneck Hospital IN Schneck Potty Power Northlich

Group 2: Hospital 250‐500 bedsGOLD Lexington Medical Center SC Health Directions‐We're MovingSILVER Spirit of Women Laughing Matters Spirit Health GroupBRONZE Spirit of Women Day of Dance Spirit Health GroupMERIT Lexington Medical Center SC Vascular OdysseyMERIT Spirit of Women Spirit Girls' Night Out Spirit Health GroupMERIT Lexington Medical Center SC Women of Hope

Group 3: Hospital Over 500 bedsGOLD JPS Health Network TX JPS Respiratory Etiquette Schaefer Advertising Co.SILVER UF&Shands Jacksonville FL My UF Doctor The Hoffman AgencyBRONZE The Nebraska Medical Center NE The Company Store‐Night Staff RecognitionMERIT UK Healthcare KY That's Why I'm HereMERIT Saint Barnabas Medical Center NJ Renal Transplant Donor/Donee Poster The Marathon GroupMERIT Saint Francis Hospital‐Memphis TN You Have a Choice G Design

Group 4: Specialty HospitalGOLD St. Vincent's Bruno Cancer Center AL Rachel Rikard Lewis CommunicationsSILVER Shepherd Center GA Motivational Posters Frederick SwanstonBRONZE Mountain States Health Alliance TN One Singular Sensational EveningMERIT Centra VA Don't Lose Your Day JobMERIT University of Iowa Children's Hospital IA MLK Celebration of Human RightsMERIT Mary Bird Perkins Cancer Center LA 1 Campaign

Group 5: Health/Medical ServicesGOLD VITAS Innovative Hospice Care FL Their Memories, Our LegacySILVER Urology Specialists of the Lehigh Valley PA Urinal "Pee"‐cals Jangle Advertising, Marketing & CommunicationsBRONZE Berks Plastic Surgery PA Larger. Smaller. Higher. Fuller. Firmer The Anderson GroupMERIT Marshfield Clinic WI Me vs. Old Me Lindsay, Stone & BriggsMERIT VITAS Innovative Hospice Care FL National Doctor's DayMERIT VITAS Innovative Hospice Care FL National Nursing Assistants Week

Group 6: Other HealthcareGOLD American Heart Association University TX My Future's So BrightSILVER Screening for Mental Health MA Radio DialBRONZE Camp Bon Coeur LA Valentine's Day Warm Fuzzies Right AngleMERIT Are You Sure That's All It Is? Artcraft Health EducationMERIT Komen Acadiana LA Race for the Cure 2012 Poster Right AngleMERIT NYS Department of Civil Service NY Choices Mehigan, Bellone & Associates

Page 16: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 7: Healthcare System under $900 millionGOLD Virtua Health NJ Personal Health Record Hanlon CreativeSILVER Mount Carmel OH Internal Because of You BVK

Group 8: Healthcare System over $900 millionGOLD Banner Health AZ Facility Pull‐Up BannersSILVER Ardent Health Services PA I Am CareBridge Lovell Communications, Inc.BRONZE Jackson Health System FL McDonald's Poster for Mammogram Van The Weinbach Group, Inc.MERIT University Health System TX United Way Fundraiser PosterMERIT Legacy Health OR Community Benefit PosterMERIT University Health System TX Personal Accountability Chart

Group 9: HMOs/PPOs/Health InsuranceGOLD American Specialty Health CA Active&Fit PosterSILVER American Specialty Health CA Earth Day PostersBRONZE UnitedHealthcare Medicare & Retirement Marketing MN Peanut Butter Food Drive Poster catchfireMERIT UnitedHealthcare Medicare & Retirement Marketing MN National Medicare Education Week: Toolkit catchfire

Physician Referral/Professional Recruitment ProgramGroup 1: Hospital under 250 bedsGOLD Southwest Health Center WI Physician Referral Legato Healthcare MarketingSILVER Mountain States Health Alliance TN Johnson Memorial Hospital‐Physician RecruitmentBRONZE DMC Huron Valley‐Sinai Hospital MI Physician Referral "Imaging" Brochure Sunny Media GroupMERIT Citizens Memorial Hospital MO Medical Staff DirectoryMERIT St. Elizabeth Hospital LA Recruitment Brochure MindWorx Marketing

Group 2: Hospital 250‐500 bedsGOLD Lake Health OH Physician Directory SeriesSILVER Signature Healthcare MA Physician Referral Program JenningsBRONZE St. Joseph Mercy Oakland MI Michigan Medical Report Coffey Communications, Inc.

Group 3: Hospital Over 500 bedsGOLD University of Maryland Medical Center MD Nurse Recruitment Campaign SPM Marketing & CommunicationsSILVER Methodist Hospitals IN Physician Recruitment Piece Morse + Harris MarketingBRONZE Tallahassee Memorial HealthCare FL Physician Recruitment WebsiteMERIT Geisinger PA Janet Weis Children's Hospital

Group 4: Specialty HospitalGOLD Beaumont Heart Center MI When It's Your Heart...Why Go Anywhere Else? The Curtis GroupSILVER Braintree & New England Rehab Hospitals MA Leaf Ad Bennett GroupBRONZE Memorial Sloan‐Kettering Cancer Center NY Physician Referral Program The Merz GroupMERIT Carolinas Rehabilitation NC Within Your Reach BlueSpire Strategic Marketing

Group 5: Health/Medical ServicesGOLD ENT & Allergy Associates, LLP NY Recruitment MagazineSILVER Lexington Medical Center SC Southeastern Orthopaedic & Sports MedicineBRONZE Lexington Medical Center SC Riverside Surgical Group Recruitment BinderMERIT Gailey Eye Clinic IL Physician Referral Collateral and Website Central States MediaMERIT Lexington Medical Center SC Southern Surgical Group Open House Invitation

Page 17: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 6: Other HealthcareGOLD Mount Carmel College of Nursing OH Recruitment Campaign Cooney DesignSILVER 1‐800‐DOCTORS NJ 1800doctors.com Sentient Interactive, LLCBRONZE Beaumont Health System MI Beaumont Laboratory The Curtis GroupMERIT TeamHealth TN iPad App for Physician Recruitment Lovell Communications, Inc.MERIT Brooke Grove Retirement Village MD Creosote Affects

Group 7: Healthcare System under $900 millionGOLD Methodist Health System NE Adolescent Gynecology Referral Program Anderson Partners AdvertisingSILVER UVA Health System VA Neurosurgery Campaign Lewis CommunicationsBRONZE Susquehanna Health PA GI Direct Referral Campaign Martin Communications, Inc.MERIT Southcoast Health System MA Southcoast Physician Recruitment PacketsMERIT Methodist Health System NE Surgical Oncology Referral Program Anderson Partners AdvertisingMERIT Susquehanna Health PA Nurse Recruitment The Phelps Group

Group 8: Healthcare System over $900 millionGOLD St. Joseph Health CA Every Moment Matters DGWB Advertising and CommunicationsSILVER OhioHealth OH Heart & Vascular Newsletter PRISM Marketing CommunicationsBRONZE Banner Health AZ Signature Collateral BrochureMERIT University of Michigan Health System MI Colleagues In Care‐Adult and Pediatrics GLC Custom Media

Group 9: HMOs/PPOs/Health InsuranceGOLD American Specialty Health CA PTOT Recruitment Material

BrochureGroup 1: Hospital under 250 bedsGOLD MedStar Union Memorial Hospital MD Orthopaedics Brochure ab+cSILVER Doctors Hospital at White Rock Lake TX Maternity Registration Packet Phil Chrzanowski DesignBRONZE Hudson Hospital & Clinics WI Birth Center Premiere Experience Christiansen CreativeMERIT Milford Regional Medical Center MA Center for Weight Loss Surgery The McCoy Group

Group 2: Hospital 250‐500 bedsGOLD  Tri‐City Medical Center CA Advance Campaign Maricich Healthcare CommunicationsSILVER Orange Regional Medical Center NY New Hospital Brochure Focus Media, Inc.BRONZE Saint Francis Medical Center MO Center for Joint Replacement The Roberts Group, Inc.MERIT Lenoir Memorial Hospital NC Fighting Cancer QueueMERIT San Joaquin Community Hospital CA Hospital General Brochure Shepherd DesignMERIT Firelands Regional Medical Center OH Community Benefit Brochure Edgewater Graphics

Group 3: Hospital Over 500 bedsGOLD Thomas Jefferson University Hospitals PA Orthopaedic Outcomes BrochureSILVER Yale‐New Haven Hospital CT Wishbook Cheney & CompanyBRONZE UK Healthcare KY Markey Cancer CenterMERIT Montefiore Medical Center NY CHAM Development Brand MovementMERIT Mountain States Health Alliance TN Heart Hospital GuideMERIT Tampa General Hospital FL Pediatric Emergency & Trauma Center FKQ Advertising & Marketing

Page 18: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 4: Specialty HospitalGOLD St. Vincent's Bruno Cancer Center AL Bruno Cancer Center Capital Brochure Lewis CommunicationsSILVER Arkansas Children's Hospital AR South Wing Grand Opening BrochureBRONZE Kessler Institute for Rehabilitation NJ We Know What It Takes Kit McCraken AdvertisingMERIT St. Mary's Healthcare System for Children NY We Believe in Possible The Causeway AgencyMERIT Comprehensive Cancer Centers of Nevada NV Corporate Brochure Thomas Puckett AdvertisingMERIT LifeCare Hospitals TX LifeCare Outpatient Services Brochure Lovell Communications, Inc.

Group 5: Health/Medical ServicesGOLD Burnham Oral Surgery Burnham Oral Surgery Brochure Golden Proportions MarketingSILVER Casa de los Ninos AZ Caliber GroupBRONZE Optimal Radiology TN Lovell Communications, Inc.MERIT EmCare TX Sales Brochure Integrated ServicesMERIT Aesthetic and General Dentistry Kiger and Martin Practice Brochure Golden Proportions MarketingMERIT Iowa Chiropractic Clinic IA Iowa Chiropratic Clinic Brochure julsdesign, inc.

Group 6: Other HealthcareGOLD PCCA TX PCCA WOW Factor Brand Book Balcom AgencySILVER Lovell Communications TN Healthcare Brochure Lovell Communications, Inc.BRONZE Astute Medical, Inc. Corporate Brochure The Medical PackageMERIT CDW Healthcare IL You Make IT Happen StudioNorthMERIT American Society of Clinical Oncology VA CancerLinQ Trifold Brochure The Merz GroupMERIT Pfizer, Inc. NY VIAGRA Body of Evidence Brochure Gemini Healthcare, LLC

Group 7: Healthcare System under $900 millionGOLD Salem Health OR Heart & Vascular Institute Capabilities Brochure Prairie Dog/TCGSILVER Bon Secours Health System VA Orthopaedic Reference Guide Free Agents MarketingBRONZE Susquehanna Health PA Orthopedic Service Line BrochuresMERIT Union Hospital IN Friends of Union Hospital

Group 8: Healthcare System over $900 millionGOLD Norton Healthcare KY Life Shouldn't Stop for CancerSILVER ProMedica OH ProMedica Toledo Children's Hospital Autism BookBRONZE Norton Healthcare KY The Art of HealingMERIT Penn State Milton S. Hershey Medical Center PA Children's Hospital "The Promise" BrochureMERIT Humility of Mary Health Partners OH Foundation Collateral Brochure Knox Marketing, Inc.MERIT Temple Health PA Broad and Beyond

Group 9: HMOs/PPOs/Health InsuranceGOLD MVP Health Care NY Profile Brochure Media LogicSILVER Behavioral Healthcare Options, Inc. NV Seniors and DepressionBRONZE UnitedHealthCare MN State of Arizona Benefit Enrollment GuideMERIT Humana Active Outlook Caregivers Guide Wax Custom CommunicationsMERIT Blue Care Network of Michigan MI Blue Care Network New Member Booklets Krames StayWellMERIT UnitedHealthcare Medicare & Retirment Marketing MN Preventive Health Screenings Booklets Krames StayWell

Page 19: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYLogo/Letterhead DesignGroup 1: Hospital under 250 bedsGOLD Coffee Regional Medical Center GA Coffee Regional Logo Frederick SwanstonSILVER Trinity Health ND 50 Top Heart Results UnlimitedBRONZE Adams Health Network IN Brand Innovation GroupMERIT Spalding Regional Hospital GA Spalding Health Logo Identity Marbury Creative GroupMERIT Jennie Stuart Medical Center KY Franklin Street MarketingMERIT Capital Region Medical Center MO Logo Re‐Design Swanson Russell

Group 2: Hospital 250‐500 bedsGOLD UC Irvine Healthcare CA Project Clear ZambooSILVER McLaren Health Care MI Publicom, Inc.BRONZE Lake Health OH I‐3 Plan of Care LogoMERIT Ellis Medicine NY Care Central Logo Smith + JonesMERIT Enloe Medical Center CA Enloe 100th ZambooMERIT Long Beach Memorial CA Live Healthy Zamboo

Group 3: Hospital Over 500 bedsGOLD Mercy Medical Center‐Des Moines IA Mercy Children's Hospital & Clinics LogoSILVER DCH Regional Medical Center AL CareNET TotalCom MarketingBRONZE The Nebraska Medical Center NE MAHA LogoMERIT Saint Francis Hospital‐Memphis TN Heart & Vascular Centers G DesignMERIT Mount Carmel OH Atrial Fibrillation Patient Letter and Envelope MedSeek

Group 4: Specialty HospitalGOLD Miller Children's Hospital Long Beach CA iWalk ZambooSILVER Comprehensive Cancer Centers of Nevada NV Corporate Letterhead Thomas Puckett AdvertisingBRONZE Mary Bird Perkins Cancer Center LA SurviveDATMERIT Comprehensive Cancer Centers of Nevada NV Pediatrics Letterhead Thomas Puckett Advertising

Group 5: Health/Medical ServicesGOLD EmCare TX QualitasSILVER DermOne Dermatology Centers NJ DermOne Brand Launch Logo Maricich Healthcare CommunicationsBRONZE Reproductive Medicine Associates of New Jersey NJ RMA Ovatures Logo The David Henry AgencyMERIT Optimal Radiology TN Lovell Communications, Inc.MERIT Fort Wayne Orthopedics IN Brand Innovation GroupMERIT Tonawanda Pediatrics NY Tonawanda Pediatrics Logo System The Martin Group

Group 6: Other HealthcareGOLD Rare Genomics Institute MO RGI Logo 2e CreativeSILVER Mercury Medical FL Flowsafe II Logo Knight MarketingBRONZE Engage Behavioral Health FL ChappellRobertsMERIT Premier Healthcare Alliance NC Premier Healthcare Alliance RebrandMERIT Foundation for Anesthesia Education + Research MN FAER Collateral System Torque, Ltd.MERIT Advanced Circulatory MN Advanced Circulatory Logo Regnier Valvez

Group 7: Healthcare System under $900 millionGOLD The Christ Hospital Health Network OH Network Logo Ten AdamsSILVER Baptist Health System Kentucky KY Baptist Health Logo Prairie Dog/TCGBRONZE Southcoast Health System MA Take A Step LogoMERIT HCA Far West Division NV Regional Medical Center Logo Prairie Dog/TCG

Page 20: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCY

Group 8: Healthcare System over $900 millionGOLD TriHealth OH TriHealth Corporate Logo & Stationary PublicisSILVER MultiCare Health System WA MultiCare CAFE SamBRONZE Piedmont Healthcare GA Logo Redesign Tailfin Marketing, LLCMERIT Mountain States Health Alliance TN MSHA StationaryMERIT University Health System TX Paws Up LogoMERIT Texas Health Resources TX 15th Anniversary Logo

Group 9: HMOs/PPOs/Health InsuranceGOLD Network Health MA Network Health Brand Refresh Adrenaline DesignSILVER American Specialty Health CA Safety‐Kleen Wellness LogoBRONZE American Specialty Health CA Patterson Wellness LogoMERIT American Specialty Health CA Global Brass and Copper Wellness LogoMERIT American Specialty Health CA Windstream Wellness Logo

CalendarGroup 1: Hospital under 250 bedsGOLD Beebe Medical Center DE Cancer Calendar‐What I Know For Sure Dean Design/Marketing GroupSILVER Fort Healthcare WI Fort Healthcare Calendar BlueSpire Strategic MarketingBRONZE Citizens Memorial Hospital MO CMH Clinic CalendarMERIT Mountain States Health Alliance TN Johnson Memorial Hospital Community CalendarMERIT Calvert Memorial Hospital MD Defining the Quality Patient Experience Image Marketing IncorporatedMERIT Barnes‐Jewish St. Peters Hospital MO Healthy Living, Living Well

Group 2: Hospital 250‐500 bedsGOLD Saint Francis Medical Center MO 2013 Calendar The Roberts Group, Inc.SILVER The MetroHealth System OH Cleveland Metro Life Flight Calendar 2013

Group 3: Hospital Over 500 bedsGOLD Cone Health NC Cone Health 2013 Calendar Krames StayWellSILVER Geisinger PA 2013 Geisinger Wellness CalendarBRONZE Loma Linda University Health IN 2013 Calendar Krames StayWell

Group 4: Specialty HospitalGOLD ProMedica Health System OH ProMedica Toledo Children's Hospital Krames StayWellSILVER Kessler Institute for Rehabilitation NJ Celebrating Every Breakthrough Kit McCraken AdvertisingBRONZE Kennedy Krieger Institute MD Your Support is the KeyMERIT Arkansas Children's Hospital AR The Natural Gift of HealingMERIT University Transplant Center TX 2013 Calendar ESD & AssociatesMERIT Mitchell Cancer Institute AL MCI Calendar VERGE

Group 5: Health/Medical ServicesGOLD Minnesota Neonatal Physicians MN 12 Months of Hope ThelenSILVER Tidewell Hospice FL Tidewell Hospice CalendarBRONZE The Centra Alan B. Pearson Regional Cancer Center VA Passion and PerspectiveMERIT Princeton Radiology NJ Princeton Radiology Calendar Marketing WorksMERIT Unity Healthcare IN 2013 Calendar

Page 21: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 6: Other HealthcareGOLD CDW Healthcare IL Tech‐O‐Rama 2013 Calendar StudioNorthSILVER Costco Wholesale Corporation Costco 2013 Calendar Krames StayWellBRONZE Healthways, Inc. AZ Silver Sneakers Interactive CalendarMERIT Humana Active Outlook My Health Planner Calendar Wax Custom CommunicationsMERIT VA Greater Los Angeles Healthcare System CA Voluntary Service Calendar

Group 7: Healthcare System under $900 millionGOLD VISN 2 ‐ VA Healthcare Network Upstate New York NY 2013 Calendar Krames StayWell

Group 8: Healthcare System over $900 millionGOLD BayCare Health System FL St. Anthony's CalendarSILVER Loma Linda University Health CA 2013 Health and Wellness Calendar Krames StayWellBRONZE University Health System TX NICU Calendar‐Small Beginnings. Great Expectations ESD & AssociatesMERIT Franciscan Alliance‐Northern Indiana Hospitals IN Living Miracles' Social Accountability Calendar Moran Design CorporationMERIT Penn State Milton S. Hershey Medical Center PA Pet Therapy CalendarMERIT Cone Health NC Health & Wellness Quixote Group

Group 9: HMOs/PPOs/Health InsuranceGOLD Senior Dimensions NV Unlocking Your Imagination Virgen Advertising CorporationSILVER Univera Healthcare NY Univera Healthcare CalendarBRONZE American Specialty Health CA ExxonMobil Culture of Health CalendarMERIT Healthfirst NY 2013 Health & Wellness Calendar BlueSpire Strategic MarketingMERIT Cigna 2013 Calendar Krames StayWellMERIT Excellus BCBS Health and Wellness Calendar Krames StayWell

OtherGroup 1: Hospital under 250 bedsGOLD Doctors Hospital at White Rock Lake TX Physician Mixer Concert Invitation Phil Chrzanowski DesignSILVER Marietta Memorial Hospital OH Holiday Advertising at MallBRONZE St. Elizabeth Hospital LA Christmas Boulevard Banners MindWorx MarketingMERIT Northeastern Vermont Regional Hospital VT FLEK, Inc.MERIT Weis Memorial Hospital IL Caring for Your Patients Words & Pictures, Inc.MERIT Verde Valley Medical Center AZ Sedona Open House Invitation Pilkington Advertising DesignMERIT St. Francis Medical Center NJ Community Report Zor Graphics

Group 2: Hospital 250‐500 bedsGOLD Lexington Medical Center SC Heart Failure Patient Education BookletSILVER Munson Medical Center MI Patient GuideBRONZE Saint Francis Medical Center MO New Physician Reception Invite The Roberts Group, Inc.MERIT Mercy Hospitals of Bakersfield CA Letters From the Heart DMI AgencyMERIT St. Mary Medical Center PA Hospital Capabilities Report Christine Cardellino Writing & Editorial ServicesMERIT Lahey Clinic MA Thanksgiving CardMERIT Holy Redeemer Hospital & Medical Center Life Links Krames StayWell

Page 22: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 3: Hospital Over 500 bedsGOLD Sparrow Heart and Vascular MI Heart Owners Care Planner Krames StayWellSILVER St. Jospeh's Hospital & Medical Center AZ U.S. News Rankings Prairie Dog/TCGBRONZE Maine Medical Center ME A Hospital for Maine K&M AdvertisingMERIT Northeast Georgia Medical Center GA Services GuideMERIT The Nebraska Medical Center NE Celebrate Your Care GiverMERIT Montefiore Medical Center NY CaliforNYaMERIT Overlook Hospital NJ Overlook View Directory of Physicians 2012 The David Henry Agency

Group 4: Specialty HospitalGOLD Children's Hospital of Illinois IL Children's Hospital FolderSILVER Seattle Children's Hospital WA Westlake Takeover Copacino + FujikadoBRONZE Children's Hospital & Research Center Foundation CAMERIT Le Bonheur Children's Hospital TN Once Upon a Heart Mangan Holcomb PartnersMERIT Parkview Health IN Mommies‐To‐Be Sign Boyden & YoungbluttMERIT Mitchell Cancer Institute AL MCI Executive Meeting Binder VERGEMERIT LifeCare Hospitals TX Patient Success Story Flyers Lovell Communications, Inc.

Group 5: Health/Medical ServicesGOLD Regional Medical Imaging MI RMI Large Chocolate Shoe Marketing WorksSILVER The Iowa Clinic IA HaPPy New Year Card julsdesign, inc.BRONZE Bello Opticians MA Bag Bergeron Creative Studios, Inc.MERIT Monarch HealthCare CA Urgent Care Magnet Mailer Triad GroupMERIT Matthew 25 IN Sponsor Packet Brand Innovation GroupMERIT Banner Health AZ Banner School‐based Health Clinics, Health MobileMERIT Carolina Advanced Health NC Bringing Patient‐Centered Care to Life Capstrat, Inc.

Group 6: Other HealthcareGOLD Multiple Myeloma Resource Center Artcraft Health EducationSILVER Ohio Department of Health OH Check It. Change It. Control It Fahlgren MortineBRONZE Stryker NJ Stryker Nass Trade Show Booth The Martin GroupMERIT Alzheimer's Prevention Initiative AZ HPI Business CardsMERIT Hollister, Inc. Hollister Sales Kit Synergy Creative, Inc.MERIT Pacira Pharmaceuticals, Inc. NJ Pacira Door Drop Gemini Healthcare, LLCMERIT Partnership Against Domestic Violence GA Victim Hotline Decoy Card Frederick Swanston

Group 7: Healthcare System under $900 millionGOLD Unity Health System NY Sleep Disorders Center Invitation Prairie Dog/TCGSILVER Munson Healthcare MI Imagine Healing HereBRONZE Mount Carmel OH Clippers Program Ad BVKMERIT Capital Health NJ Donor Book The Mega GroupMERIT Agnesian Healthcare WI Our Commitment: Fostering Healthy CommunityMERIT St. Vincent Health System AR Cardiac Insert Mangan Holcomb PartnersMERIT The Christ Hospital Health Network OH Network Branding Internal Rollout Box Ten Adams

Page 23: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 8: Healthcare System over $900 millionGOLD BayCare Health System FL St. Joseph's Children's Hospital Jungle JaneSILVER Mountain States Health Alliance TN Spirt Gala InvitationBRONZE ProMedica OH Our ProMedica 2012 Culture BookMERIT University of Virginia Health System VA UVA Club Red PromotionMERIT Mercy MO Mercy One BookMERIT Health Partners MN HealthPartners Mall Store Preston KellyMERIT Ardent Health Services TN Folder Lovell Communications, Inc.

Group 9: HMOs/PPOs/Health InsuranceGOLD Univera Healthcare NY Medicare Member GuideSILVER Independence Blue Cross PA Medicare Sales Presentation DMW DirectBRONZE Blue Cross of Northeastern Pennsylvania PA BCNEPA Fulfillment‐Go With Blue The Agency Inside Harte‐HanksMERIT Excellus BlueCross BlueShield NY Group Administrator GuideMERIT UnitedHealthcare Medicare & Retirement Marketing MN Medicare Made Clear Table Talk Game MosquitoMERIT UnitedHealthcare Medicare & Retirement Marketing MN Peanut Butter Food Drive Table Tent catchfire

Imprinted MaterialsGroup 1: Hospital under 250 bedsGOLD Skiff Medical Center IA Skiff Breast Cancer Awareness t‐shirtSILVER Texas Health Presbyterian Hospital Kaufman TX Kaufman 5K Fun Run T‐ShirtBRONZE Citizens Memorial Hospital MO Girls Night in T‐shirtMERIT Cypress Fairbanks Medical Center Hospital TX Heart Walk T‐Shirt 2012 Phil Chrzanowski DesignMERIT Regional Health System LA Heart Walk T‐Shirt Right AngleMERIT St. Luke's Regional Medical Center IA Leap Year Baby Onesie

Group 2: Hospital 250‐500 bedsGOLD San Joaquin Community Hospital CA Multiple USB Hub Proforma Solutions for PrintingSILVER Lexington Medical Center SC Governor's Cup Road Race LMC T‐shirtBRONZE Lahey Clinic MA Heart Healthy Mints in Heart TinMERIT Enloe Medical Center CA Grand Opening t‐shirt ZambooMERIT Touro Infirmary LA 31 Days of Pink T‐shirtMERIT Lake Health OH Komen Race Team Shirt

Group 3: Hospital Over 500 bedsGOLD Premier Health Partners OH Miami Valley Hospital Maternity Onesies Lewis CommunicationsSILVER The Nebraska Medical Center NE Husker GearBRONZE Tampa General Hospital FL Hand Sanitizer SprayMERIT Montefiore Medical Center NY Hurricane Sandy T‐ShirtMERIT Mercy Medical Center‐Des Moines IA Project New Hope: A Night With R2D2 EventMERIT NYU Langone Medical Center NY Warning Signs of Concussion

Group 4: Specialty HospitalGOLD University Transplant Center TX Cycling ShirtSILVER Arkansas Children's Hospital AR Healing Is In Our Nature Flash DriveBRONZE Kennedy Krieger Institute MD Unlocking PotentialMERIT Comprehensive Cancer Centers of Nevada NV T‐Shirt Design Thomas Puckett AdvertisingMERIT Children's Hospital & Research Center Oakland CA Sports Medicine Center Quick Guide to Warm Ups Braclet

Page 24: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 5: Health/Medical ServicesGOLD Lexington Medical Center SC Lexington Oncology‐Women's Night OutSILVER The Iowa Clinic IA Beat Breast Cancer Shirt julsdesign, inc.BRONZE Altoona Regional Health System PA Elite Orthopedics Mouse Pad Mock Creations, LLCMERIT The Iowa Clinic IA Heart Walk Shirt julsdesign, inc.MERIT EmCare TX Mouse Pad CalendarMERIT Lexington Medical Center SC Riverside Surgical Group Women's Night Out

Group 6: Other HealthcareGOLD Delaware Division of Public Health DE My 7 Minutes Unicorn t‐shirt ab+cSILVER LHC Group LA Games of Acadiana t‐shirtBRONZE COLA MD COLA Cares T‐shirts The Merz GroupMERIT LHC Group LA Race for the Cure t‐shirtMERIT Lovell Communications TN Scrubs for Healthcare Communications Firm Lovell Communications, Inc.

Group 7: Healthcare System under $900 millionGOLD Southcoast Health System MA Southcoast Running ShirtSILVER Athens Regional Health System GA Website Cure‐All T‐shirt The AdsmithBRONZE Our Lady of the Lake Regional Medical Center LA Our Lady of the Lake t‐shirt BVKMERIT Athens Regional Health System GA Website Cure‐All Bottle Display The Adsmith

Group 8: Healthcare System over $900 millionGOLD University Health System TX American Diabetes Association Walk t‐shirtSILVER Norton Healthcare KY Children's Othopaedics of Louisville T‐ShirtBRONZE Mountain States Health Alliance TN Power of a Woman T‐shirtMERIT University Health System TX American Heart Association Walk t‐shirtMERIT University of Virginia Health System VA UVA Children's Hospital Bike T‐shirt

Group 9: HMOs/PPOs/Health InsuranceGOLD American Specialty Health CA Community Service Committee T‐shirt

WebsiteGroup 1: Hospital under 250 bedsGOLD ValleyCare Health System CA www.valleycare.com Coffey Communications, Inc.SILVER Hudson Hospital & Clinics WI hudsonhopsital.org Christiansen CreativeBRONZE Lake Region Healthcare MN www.lrhc.org Coffey Communications, Inc.MERIT Anna Jacques Hospital MA www.ajh.org imarc, LLCMERIT Robinson Memorial Hospital OH Robinson Visiting Nurse and Hospice Knox Marketing, Inc.MERIT Stanly Regional Medical Center NC www.stanly.org Coffey Communications, Inc.

Group 2: Hospital 250‐500 bedsGOLD Valley Health System NJ www.valleyhealthcancercenter.com BlueSpire Strategic MarketingSILVER Somerset Medical Center NJ somersetmedicalcenter.comBRONZE The George Washington University Hospital DC GW Robotic Surgery Web SiteMERIT Kootenai Health ID Kootenai Health Site RedesignMERIT St. Bernardine Medical Center CA Surgical Weight LossMERIT Saint Francis Medical Center MO Heart Know the Signs Microsite The Roberts Group, Inc.

Page 25: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 3: Hospital Over 500 bedsGOLD Holy Cross Hospital FL holy‐cross.com Brown Parker & Demarinis AdvertisingSILVER Thomas Jefferson University Hospitals PA www.jeffersonnursing.orgBRONZE Brigham and Women's Hospital MA WebsiteMERIT Tampa General Hospital FL Web Site FKQ Advertising & MarketingMERIT The Nebraska Medical Center NE Find a Physician DAAKEMERIT Medical City Dallas Hospital TX Kids Teaching Kids Landing Page AvreaFoster

Group 4: Specialty HospitalGOLD Gaylord Specialty Healthcare CT Gaylord Mobile Neathawk Dubuque & PackettSILVER Children's Hospital of Philadelphia PA Hope on the Horizon Hanlon CreativeBRONZE MD Anderson Cancer Center TX Moon Shots Micro‐Site MMI AgencyMERIT Frontier Health TN We're Here to Help‐www.frontierhealth.org Hillhouse Graphic DesignMERIT Lucille Packard Children's Hospital CA www.lpchcareers.com CKR InteractiveMERIT Le Bonheur Children's Hospital TN lebonheur.org

Group 5: Health/Medical ServicesGOLD Carolina Advanced Health NC Bringing Patient‐Centered Care to Life Capstrat, Inc.SILVER Massachusetts General Hospital MA Center for Global Health Website Design White RhinoBRONZE Palo Alto Medical Foundation CA Palliative Care and Support ServicesMERIT HopeHealth MA Hope Health Web Bennett GroupMERIT Fort Wayne Orthopedics IN Brand Innovation GroupMERIT DermOne Dermatology Centers NJ DermOne Brand Launch‐Website Maricich Healthcare Communications

Group 6: Other HealthcareGOLD City of Milwaukee Health Department WI I Want a Stong Baby BVKSILVER Harvard Medical School MA Harvard Medical School Website Redesign White RhinoBRONZE Ronald McDonald House Charities‐Southern Arizona AZ Caliber GroupMERIT Vericom Corporation GA vericom.netMERIT Biologics, Inc. NC Reshaping Cancer Care Capstrat, Inc.MERIT MemorialCare Innovation Fund CA MemorialCare Innovation Fund Website Maricich Healthcare Communications

Group 7: Healthcare System under $900 millionGOLD Mercy  OH Mercy Bariatrics Website NorthlichSILVER Unity Health System NY Joint Replacement Center Website Prairie Dog/TCGBRONZE Georgetown Hospital System SC Georgetown Physician Services WebsiteMERIT Yavapai Regional Medical Center AZ The BreastCare Center at YRMC Website BlueSpire Strategic MarketingMERIT Susquehanna Health PA SusquehannaHealth.orgMERIT UHS Health System UHS Stay Healthy Magazine Website GLC Custom Media

Group 8: Healthcare System over $900 millionGOLD Meridian Health NJ www.meridianpediatricnetwork.com SPM Marketing & CommunicationsSILVER Penn State Milton S. Hershey Medical Center PABRONZE Texas Health Resources TX It's A Women Thing Micro Site Commerce HouseMERIT The Methodist Hospital System TX www.methodisthealth.comMERIT Methodist Health System‐North Texas TX Methodist Health System.orgMERIT Banner Health AZ Patient Portal Website

Page 26: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 9: HMOs/PPOs/Health InsuranceGOLD Horizon Blue Cross Blue Shield of New Jersey NJ Horizon Medicare ReadyCenter The Agency Inside Harte‐HanksSILVER Blue Cross and Blue Shield of North Carolina NC Let's Talk Cost‐Phase II/LetsTalkCost.com Capstrat, Inc.BRONZE UnitedHealthcare J. Walter ThompsonMERIT American Specialty Health CA Healthyroads WebsiteMERIT UnitedHealthcare Medicare & Retirement Marketing MN MedicareMadeClear.com OlsonMERIT CareSource OH CareSource Website Northlich

Television Advertising/Single AdGroup 1: Hospital under 250 bedsGOLD The Chester County Hospital & Health System PA Faces ab+cSILVER Claxton‐Hepburn Medical Center NY Breast Health Franklin Street MarketingBRONZE Cooley Dickinson Hospital MA Brand Positioning Campaign Prairie Dog/TCGMERIT Hudson Valley Hospital Center NY Patientology Testimonial/April jodyanddiane Creative Communications LLCMERIT University Medical Center Princeton at Plainsboro NJ A New Approach to CareMERIT Witham Health Services IN Matt and John Ortho TV Ten AdamsMERIT Memorial Medical Center NM Doors Esparza Advertising

Group 2: Hospital 250‐500 bedsGOLD St. Bernardine Medical Center CA Surgical Weight LossSILVER Froedtert and the Medical College of Wisconsin WI Passion TV Spot SPM Marketing and CommunicationsBRONZE Saint Francis Memorial Hospital CA Extraordinary WomanMERIT Enloe Medical Center CA Flight Care ZambooMERIT Tri‐City Medical Center CA Advance Campaign Maricich Healthcare CommunicationsMERIT St. Mary's Health System IN Choices Ten AdamsMERIT Northwest Medical Center AZ Mark Inskeep Creative Alliance

Group 3: Hospital Over 500 bedsGOLD Lenox Hill Hospital NY Empire State Building DeVito/VerdiSILVER Medical University of South Carolina Medical Cente SC Children Lewis CommunicationsBRONZE The University of Kansas Hospital KS NCI Designation Campaign SPM Marketing and CommunicationsMERIT Intermountain Healthcare UT LiVe "Dance Off" R&R Partners/FaktoryMERIT UK HealthCare KY That's Why We're HereMERIT ECMC NY "Promise" The Martin GroupMERIT Vanderbilt University Medical Center TN Katie Lewis Communications

Group 4: Specialty HospitalGOLD Smilow Cancer Hospital at Yale‐New Haven CT CTF Flash Mob TV Mason, Inc.SILVER Bryn Mawr Rehabilitation Hospital PA Emerge MangosBRONZE Children's Healthcare of Atlanta GA Letting Go threeMERIT Jacksonville Orthopedic Institute FL Path‐Jogger threeMERIT WVU Healthcare Children's Hospital WV Aaron's‐AcomMERIT Sheltering Arms Physical Rehabilitation Centers VA Super Bowl TV SpotMERIT Arkansas Children's Hospital AR Wells Family TV

Page 27: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 5: Health/Medical ServicesGOLD HopeHealth MA Hope TV Bennett GroupSILVER Hearing Health Solutions from Ohio ENT OH Talking Ears The Bosworth GroupBRONZE Suncoast Hospice FL Owen's Story ChappellRobertsMERIT Scarless Vein Care NC Mother & DaughtersMERIT Bone + Joint Center WI Welcome to the Pros Legato Healthcare MarketingMERIT Linc Care NE Rhythm David & AssociatesMERIT Shasta Orthopaedics Byron TV Commercial Abra Marketing

Group 6: Other HealthcareGOLD Massachusetts Dental Society MA Have One, By OneSILVER Biomet Orthopedics IN Less is More Boyden & YoungbluttBRONZE Michigan Department of Community Health MI Take It Back Brogan & PartnersMERIT UPMC Senior Communitities PA UPMC Senior Communities TV Garrison HughesMERIT American Heart Association TX Afib‐Stroke Awareness Kmotion MediaMERIT Donate Life Ohio Many Faces Fahlgren MortineMERIT Carolinas Center for Medical Excellence SC The Signs are Everywhere Contrast Creative, Inc.

Group 7: Healthcare System under $900 millionGOLD Alexian Brothers Health System IL Imminent Health‐Cancer St. Claire GroupSILVER Our Lady of the Lake Regional Medical Center LA Anthem BVKBRONZE Blanchard Valley Health System OH Living at BirchavenMERIT St. Vincent Health System AR Heart Surgeons Mangan Holcomb PartnersMERIT Baptist Health Care FL Find the Happy Emagination UnlimitedMERIT Jewish Hospital & St. Mary's HealthCare KY Sports Medicine Creative AllianceMERIT Providence Health System‐So Cal Region CA Open Enrollment Videos CPM Healthgrades

Group 8: Healthcare System over $900 millionGOLD Northshore LIJ Health System NY Baby DeVito/VerdiSILVER St. Joseph Health CA Coffee Shop TV DGWB Advertising and CommunicationsBRONZE Temple Health PA TranformationMERIT Texas Health Resources TX How Bob Found Out Commerce HouseMERIT St. Vincent Health IN This is St. Vincent Health St. Claire GroupMERIT MultiCare Health System WA "Sophisticated System"MERIT Tenet Healthcare TX Skip the ER Waiting Insight Creative Group

Group 9: HMOs/PPOs/Health InsuranceGOLD Blue Cross and Blue Shield of North Carolina NC Let's Talk Cost‐Phase II/Hidden Camera Capstrat, Inc.SILVER Independence Blue Cross PA Trampoline TierneyBRONZE MVP Health Care NY Look to the Stars Media LogicMERIT UnitedHealthcare CA Your Own Cheering Section PERISCOPEMERIT Group Health Cooperative of Eau Claire WI New Brand Commercial CPM HealthgradesMERIT Blue Cross and Blue Shield of North Carolina NC Let's Talk Cost‐Phase II/Escape Capstrat, Inc.

Page 28: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYTelevision Advertising/SeriesGroup 1: Hospital under 250 bedsGOLD Coffee Regional Medical Center GA Coffee Regional 2013 TV Frederick SwanstonSILVER Florida Hospital North Pinellas FL I Choose ChappellRobertsBRONZE Boys Town National Research Hospital NE Boys Town ENT InstituteMERIT Mon General Hospital WV Better. Together InnerAction MediaMERIT Good Samaritan Health System PA Cardiac TV Franklin Street MarketingMERIT Saint Francis Medical Center NE Frank/Rhonda David & Associates

Group 2: Hospital 250‐500 bedsGOLD Ellis Medicine NY Service Line Brand/Patient TV Spots Smith + JonesSILVER Enloe Medical Center CA Flight Care ZambooBRONZE Palos Community Hospital IL Human Truths Campaign SPM Marketing and CommunicationsMERIT Florida Hospital Tampa FL Life Saving Care ChappellRobertsMERIT San Joaquin Community Hospital CA Because of SJCH ACF ProductionsMERIT Billings Clinic MT Brand Positioning Campaign Prairie Dog/TCG

Group 3: Hospital Over 500 bedsGOLD Cooper University Hospital NJ Kelly Ripa Television Series JenningsSILVER The Nebraska Medical Center NE Christen Writing The RangeBRONZE Abington Memorial Hospital PA Beach, Golf, Swing Campaign DeVito/VerdiMERIT Rex Health Care NC Heart Burn Campaign Neathawk Dubuque & PackettMERIT DCH Regional Medical Center AL Your Heart Is In The Right Place TotalCom MarketingMERIT Wesley Medical Center KS 100 Year Campaign‐Ortho RSA Marketing

Group 4: Specialty HospitalGOLD Children's Hospital of Richmond at VCU VA Double Discovery TV Campaign Neathawk Dubuque & PackettSILVER Shriners Hospitals for Children FL Love to the rescue Leo Burnett BusinessBRONZE Comprehensive Cancer Centers of Nevada NV Doctors & Patients Thomas Puckett AdvertisingMERIT Nemours FL Believe Campaign Fry Hammond BarrMERIT Children's Hospital at Lehigh Valley Hospital PA Children's Hospital TV Mangos

Group 5: Health/Medical ServicesGOLD Smilebuilderz Smilebuilderz Dental Plan Golden Proportions MarketingSILVER Boys Town Pediatrics NE Childhood is a JourneyBRONZE Prevea Health WI Game Changer ImaginasiumMERIT Nason Medical Center SC What Would You Do? The Bosworth GroupMERIT ENT & Allergy Associates, LLP NY TV SpotsMERIT Hearing Health Solutions from Ohio ENT OH All The Help You Need To Hear The Bosworth Group

Group 6: Other HealthcareGOLD For Eyes Optical FL However You See It DeVito/VerdiSILVER Eastern Virginia Medical School VA 2012 My Story TV Otto Design + MarketingBRONZE MeadWestvaco VA Introducing Shellpak Review‐Pharmacy Communications Capstrat, Inc.MERIT Arkansas Pharmacists Association AR Dispensing Knowledge Mangan Holcomb PartnersMERIT Grifols Plasma Operations NC My One Reason Capstrat, Inc.

Page 29: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 7: Healthcare System under $900 millionGOLD The Christ Hospital Health Network OH Network Brand TV Series Ten AdamsSILVER Unity Health System NY Brand Positioning Campaign Prairie Dog/TCGBRONZE Broward Health FL Powerful Medicine Beber Silverstein GroupMERIT Essentia Health MN Primary Care Television HTK Marketing CommunicationsMERIT St. Peter's Health Partners NY Joining Hands Media LogicMERIT Holy Spirit Health System PA Branding TV Campaign TCG Advertising and Design

Group 8: Healthcare System over $900 millionGOLD Health Partners MN yumPower TV Preston KellySILVER Ohio State University Wexner Medical Center OH Volume Building Campaign II NorthlichBRONZE HCA Virginia VA Life. You Only Get One Franklin Street MarketingMERIT Scripps Health CA Surfer, Kayaker, Cyclist DeVito/VerdiMERIT Aurora Health Care WI Destination: Aurora St. Luke's Kmotion MediaMERIT Norton Healthcare KY Norton Women's Care Frederick Swanston

Group 9: HMOs/PPOs/Health InsuranceGOLD UnitedHealthcare J. Walter ThompsonSILVER Presbyterian Health Plan NM Medicare Advantage TV Campaign 3 AdvertisingBRONZE SummaCare OH SummaCare Advantage TV Series Knox Marketing, Inc.MERIT Blue Cross and Blue Shield of North Carolina NC Let's Talk Cost‐Phase II/Believe It Capstrat, Inc.MERIT MVP Health Care NY B2B TV Series Media LogicMERIT Independence Blue Cross PA Trampoline Campaign Tierney

New Media/Social MediaGroup 1: Hospital under 250 bedsGOLD MedStar Montgomery Medical Center MD Winter ED Banner Ads ab+cSILVER DMC Huron Valley‐Sinai Hospital MI iPhone App‐RUN with DMC Sunny Media GroupBRONZE Mercy Hospital Iowa City IA Chest Pain Digital Swanson RussellMERIT Beth Israel Deaconess Hospital‐Milton MA Ortho Online Bennett GroupMERIT Cheshire Medical Center NH Healthy Monthly E‐newsletter BlueSpire Strategic MarketingMERIT Conway Regional Health System AR Dazzle Daze Diva Contest

Group 2: Hospital 250‐500 bedsGOLD Underwood Memorial Hospital NJ Cardio Balloon Banner Ads ab+cSILVER Touro Infirmary LA 31 Days of Pink Social MediaBRONZE Long Beach Memorial CA Joint Replacement Center Spongecell ZambooMERIT Piedmont Medical Center SC Bariatric WebMD Ads MotoGrafikMERIT Jackson Hospital AL Walk Out Videos TotalCom MarketingMERIT St. Luke's The Woodlands Hospital TX Performance Medicine Web Banner The Lee Group

Group 3: Hospital Over 500 bedsGOLD Hartford Hospital CT MomMe App Adams & KnightSILVER Tallahassee Memorial HealthCare FL Pink Hospital Peter Mitchell AssociatesBRONZE Wesley Medical Center KS Facebook Baby Billboard App RSA MarketingMERIT Geisinger PA Geisinger.org/NewMediaMERIT St. Luke's Episcopal Hospital TX Kaitlin Foster The Lee GroupMERIT The Christ Hospital Health Network OH Get Rhythm Ten Adams

Page 30: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 4: Specialty HospitalGOLD Continuum Health Partners NY CFI & FDI Social Media ab+cSILVER Miller Children's Hospital Long Beach CA Cooking For Kids ZambooBRONZE Sheltering Arms Physical Rehabilitation Centers VA Super Bowl Social Media CampaignMERIT Memorial Sloan‐Kettering Cancer Center NY OncoNotes E‐Newsletter The Merz GroupMERIT Mary Free Bed Rehabilittion Hospital MI www.facebook.com/mfbrehabMERIT Manatee Cancer Center FL Live Life Uninterrupted Banner Ads The Weinbach Group, Inc.

Group 5: Health/Medical ServicesGOLD Beth Israel Deaconess Medical Center MA Pick A Doctor Bennett GroupSILVER Monarch HealthCare CA Monarch CareFinder Mobile Application Triad GroupBRONZE EmCare TX Social Media MarketingMERIT RMA of Philadelphia PA Futility/Fertility Online Banner Ad The Merz GroupMERIT Gailey Eye Clinic IL Social Media Central States MediaMERIT Bello Opticians MA Twitter Channel Bergeron Creative Studios, Inc.

Group 6: Other HealthcareGOLD Oregon Dental Association OR Teach Me How to Brushy Grady BrittonSILVER Elsevier MO Clinical Keys Innovators Campaign AtomicdustBRONZE City of Milwaukee Health Department WI Stong Baby‐Mobile App BVKMERIT Roxane Laboratories OH Partnership PRISM Marketing CommunicationsMERIT Greatbatch Medical NY Greatbatch Medical Cases & Trays 360 Degree Virtual Tour The Martin GroupMERIT Lions Eye Institute for Transplantation & Research FL Cars for Good ChappellRoberts

Group 7: Healthcare System under $900 millionGOLD UConn Health Center CT UConn Health E‐News GLC Custom MediaSILVER MedStar Health MD Olympics Banner Ads ab+cBRONZE LifeBridge Health MD Ouch Face‐Mobile App BVKMERIT Crozer‐Keystone Health System PA Seven Things Scarier Than A Colonoscopy GeonetricMERIT Agnesian Healthcare WI Know & GoMERIT Lake Health OH Lake Health Pinklink Knox Marketing, Inc.

Group 8: Healthcare System over $900 millionGOLD Temple Health PA Temple University Hospital YouTube ChannelSILVER Florida Hospital FL Minimally Invasive Brain Surgery Animations Delaplaine InteractiveBRONZE Kindred Healthcare KY Kindred iPad Ad for NEJM Neathawk Dubuque & PackettMERIT Penn State Milton S. Hershey Medical Center PA Facebook PageMERIT ProMedica OH ProMedica Toledo Children's Hospital Pierce's StoryMERIT Carolinas Medical Center NC HealthyLiving E‐newsletter BlueSpire Strategic Marketing

Group 9: HMOs/PPOs/Health InsuranceGOLD Tufts Health Plan MA Medicare Matters‐Medicare Preferred DMW DirectSILVER Blue Cross and Blue Shield of North Carolina NC Let's Talk Cost‐Phase II/LetsTalkCost.com Capstrat, Inc.BRONZE MVP Health Care NY Health Care Business Review BlueSpire Strategic MarketingMERIT UnitedHealthcare Medicare & Retirement Marketing MN Medicare Made Clear Caregiver Video Series PeriscopeMERIT American Specialty Health CA Silver&Fit Facebook PageMERIT UnitedHealthcare Medicare & Retirement Marketing MN National Medicare Education Week: Facebook Page catchfire

Page 31: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYSpecial Video ProductionGroup 1: Hospital under 250 bedsGOLD Community Hospital of the Monterey Peninsula CA Flu Bug VideoSILVER Saint Francis Medical Center NE Frank Rodriguez David & AssociatesBRONZE Conway Regional Health System AR Communicating with SensitivityMERIT Hudson Hospital & Clinics WI Heart Care Video Christiansen CreativeMERIT Mary Greeley Medical Center IA True Beam Radiation TherapyMERIT Mercy Hospital Iowa City IA Mobile Access Swanson Russell

Group 2: Hospital 250‐500 bedsGOLD Lexington Medical Center SC Universal Employee FundSILVER White Memorial Medical Center CA Centennial Gala 2012 Video CMBell Company, Inc.BRONZE Lake Health OH Music Thearapy Services VideoMERIT Ellis Medicine NY Kayla Smith + JonesMERIT Touro Infirmary LA Pink Glove DanceMERIT Overlake Medical Center WA A Letter to Overlake JayRay Ads & PR

Group 3: Hospital Over 500 bedsGOLD The Nebraska Medical Center NE Teens in TransplantSILVER Duke University Hospital NC Miracle Man Contrast Creative, Inc.BRONZE Montefiore Medical Center NY Inspired Medicine: Strong Communities RESERVOIR FilmsMERIT UF&Shands Jacksonville FL 2013 A Night for Heroes Gala MaterialsMERIT Illinois Neurological Institute IL Stroke 9 Minute VideoMERIT Rush University Medical Center IL Find‐a‐Doctor Video Profile Project Rush Powers Media

Group 4: Specialty HospitalGOLD St. Louis Children's Hospital MO Heart Song Video McKee Wallwork & CompanySILVER MD Anderson Proton Therapy Center TX Proton Therapy Center Patient Testimonial MMI AgencyBRONZE UPMC Transplant Center PA Living Donor Video Garrison HughesMERIT Children's Hospital of Pittsburgh PA Brain Care Institute‐Nathan Garrison HughesMERIT Children's Hospital of Wisconsin WI Newborn and Fetal Concerns Video Hanson Dodge CreativeMERIT Shepherd Center GA Innovation Cannot Be Paralyzed Frederick Swanston

Group 5: Health/Medical ServicesGOLD Suncoast Hospice FL Owen's Story ChappellRobertsSILVER TeamHealth TN Anesthesiology Outsourcing Development Video Lovell Communications, Inc.BRONZE Tidewell Hospice FL Tidewell DifferenceMERIT Palo Alto Medical Foundation CA Mind, Body & Soul: Shared Medical AppointmentsMERIT Mills‐Peninsula Health Services CA Peninsula Circle of CareMERIT EmCare TX Em TV

Group 6: Other HealthcareGOLD Quintiles NC Global Leadership Meeeting Capstrat, Inc.SILVER Miraca Life Sciences TX Miraca NSM Video 2e CreativeBRONZE Chordoma Foundation NC Uncommon Cause Video Capstrat, Inc.MERIT Arkansas Foundation for Medical Care AR Baby's Fine at 39MERIT Novartis Pharmaceuticals It Takes All Types Symbitix, Inc.MERIT Avella Specialty Pharmacy AZ What is a Specialty Pharmacy? Oblique Design

Page 32: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 7: Healthcare System under $900 millionGOLD Providence Health System‐So Cal Region CA St. Joseph Video: Leeza Gibbons CPM HealthgradesSILVER Agnesian Healthcare WI Pink GloveBRONZE Munson Healthcare MI Imagine Healing Here‐Cancer Center Campaign‐VideoMERIT Metro Health MI Your Health. Our PassionMERIT Richmond University Medical Center NY Patient Testimonial Video: Sylvia Ortiz Wax Custom CommunicationsMERIT Southcoast Health System MA Southcoast 2012 Annual Meeting Videos

Group 8: Healthcare System over $900 millionGOLD Temple Health PA TranformationSILVER Intermountain Healthcare UT Unneeded Calories Health Media SyndicateBRONZE Cleveland Clinic OH Cleveland Clinic Employee Video CKR InteractiveMERIT BayCare Health System FL St. Joseph's Hospital‐RV BrownMERIT Penn State Milton S. Hershey Medical Center PA National Pink Glove Dance VideoMERIT Loma Linda University Health CA Pink Glove Dance Video

Group 9: HMOs/PPOs/Health InsuranceGOLD UnitedHealthcare Medicare & Retirement Marketing MN Stoytellers‐Merrill's Journal Video catchfireSILVER Blue Cross and Blue Shield of North Carolina NC Let's Talk Cost‐Phase II/Carolina Advanced Health Capstrat, Inc.BRONZE UnitedHealthcare MN Topic 2 Video‐Administration Designed to be Simple PERISCOPEMERIT Horizon Blue Cross Blue Shield of New Jersey NJ Horizon Medicare ReadyCenter The Agency Inside Harte‐HanksMERIT MVP Health Care NY Game Changer Event Video Media LogicMERIT UnitedHealthcare Employer & Individual Marketing MN Health Pregnancy Video catchfire

Radio Advertising/Single SpotGroup 1: Hospital under 250 bedsGOLD Anna Jacques Hospital MA Perfect Sync Bennett GroupSILVER Lawrence General Hospital MA Jump JenningsBRONZE Spectrum Health Gerber Memorial MI Cross That Bridge JuniperMERIT Southwestern Vermont Medical Center VT Dartmouth Hitchcock Partnership JenningsMERIT Thibodaux Regional Medical Center LA Joyeux Noel Radio French and English TotalCom MarketingMERIT Emory‐Adventist Hospital at Smyrna GA InQuick ER

Group 2: Hospital 250‐500 bedsGOLD Overlake Hospital We Think About You Copacino + FujikadoSILVER O'Connor Hospital CA O'Connor is My Hospital Orange Label Art + AdvertisingBRONZE Bryn Mawr Hospital PA Neurovascular Radio MangosMERIT Seton Medical Center CA Orthopedics Orange Label Art + AdvertisingMERIT Texas Health Presbyterian Hospital Plano TX Creaky Joints Commerce HouseMERIT The George Washington University Hospital DC GW Dense Breast Radio

Group 3: Hospital Over 500 bedsGOLD Abington Memorial Hospital PA Ray Didinger ab+cSILVER The Nebraska Medical Center NE Get A Colonoscopy Writing The Range

Page 33: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 4: Specialty HospitalGOLD Wolfson Children's Hospital FL Generosity threeSILVER Seattle Children's Hospital WA Urgent Care Radio "Raisins" Copacino + FujikadoBRONZE Barnabas Health Behavioral Health NJ Voices The Marathon GroupMERIT Children's Hospital at Lehigh Valley Hospital PA MangosMERIT MD Anderson Cancer Center TX Your Lungs Are Worth Fights For MMI AgencyMERIT Wolfson Children's Hospital FL Motocross Bikes three

Group 5: Health/Medical ServicesGOLD Beth Israel Deaconess Medical Center MA Sarie Bennett GroupSILVER Eisenhower Center MI Nothing On Earth JuniperBRONZE Premier Health Group MS Cancer Care in Starkville Broadcast Media GroupMERIT Hackley Community Care Center MI You Should Know JuniperMERIT Reproductive Medicine Associates of Philadelphia PA Futility/Fertility Radio Spot The Merz GroupMERIT HopeHealth MA Hope Radio Bennett Group

Group 6: Other HealthcareGOLD CPAN MI Second Opinion JuniperSILVER Grifols Plasma Operations NC My One Reason Capstrat, Inc.BRONZE CPAN MI Which One? JuniperMERIT NF Michigan MI 15th Floor JuniperMERIT CPAN No Business‐Sam Juniper

Group 7: Healthcare System under $900 millionGOLD LifeBridge Health MD Ouch Face BVKSILVER Geisinger PA Careworks ab+cBRONZE Unity Health System NY Sleep Disorders Center Prairie Dog/TCGMERIT Richmond University Medical Center N7 Radio Ad ‐ Orthopedic Wax Custom CommunicationsMERIT Our Lady of the Lake Regional Medical Center LA Anthem BVKMERIT Union Hospital IN Graham Rahal F.A.S.T.

Group 8: Healthcare System over $900 millionGOLD Beaumont Health System MI Sixty is the New Forty The Curtis GroupSILVER Meridian Health NJ Neuroscience: Tackling StrokeBRONZE Vidant Health NC Diabetes JenningsMERIT Legacy Health OR Randall Children's Hospital‐ImagineMERIT Meridian Health NJ Cyberknife Radio SPM Marketing & CommunicationsMERIT OhioHealth OH Sleep Services PRISM Marketing Communications

Radio Advertising/SeriesGroup 1: Hospital under 250 bedsGOLD Mon General Hospital WV Better. Together InnerAction MediaSILVER Saint Francis Medical Center NE Heart/Stroke David & AssociatesBRONZE Bellevue Medical Center NE Big Pink Breakfast Writing The RangeMERIT North Country Hospital VT I Chose Bennett Group

Group 2: Hospital 250‐500 bedsGOLD West Georgia Health GA So Healthy Together Springboard Brand & Creative Strategy, Ltd.SILVER Lake Health OH Primary Care Physician Mark Creative ServicesBRONZE Mercy Memorial Hospital System MI MMHS Medical Minute Marsch Creative

Page 34: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 3: Hospital Over 500 bedsGOLD The Nebraska Medical Center NE The Best Hospitals Writing The RangeSILVER Holy Cross Hospital MD Senior ER Springboard Brand & Creative Strategy, Ltd.

Group 4: Specialty HospitalGOLD Nemours FL Believe Campaign Fry Hammond BarrSILVER MD Anderson Cancer Center TX Regional Cancer Centers Medical Minute MMI AgencyBRONZE Bryn Mawr Rehabilitation Hospital PA MangosMERIT Arkansas Children's Hospital AR Centennial Radio CampaignMERIT Children's Hospital & Research Center Oakland CA 100% Healthy

Group 5: Health/Medical ServicesGOLD Monroe Clinic WI New Facility Lindsay, Stone & BriggsSILVER Linc Care NE David & AssociatesBRONZE Prevea Health WI Game Changer ImaginasiumMERIT Kelsey‐Seybold Clinic TX Medical MinuteMERIT Monroe Clinic WI Cardioloty Lindsay, Stone & BriggsMERIT Marshfield Clinic WI Sports Medicine Lindsay, Stone & Briggs

Group 6: Other HealthcareGOLD Partnership Against Domestic Violence GA Listen Radio Campaign Frederick SwanstonSILVER Eastern Virginia Medical School VA 2012 My Story Radio Otto Design + MarketingBRONZE Arkansas Pharmacists Association AR Dispensing Knowledge Mangan Holcomb Partners

Group 7: Healthcare System under $900 millionGOLD Methodist Health System NE Methodist TMOC 2.5 Radio Advertising Series Anderson Partners AdvertisingSILVER Holy Spirit Health System PA Branding Radio Campaign TCG Advertising and DesignBRONZE Mount Carmel OH Because of You BVK

Group 8: Healthcare System over $900 millionGOLD Lehigh Valley Health Network PA Branding Campaign MangosSILVER MultiCare Health System WA Who NeuroBRONZE Cone Health NC The Network for Exceptional Care Quixote GroupMERIT Beaumont Health System MI Do You Have a Beaumont Doctor? The Curtis GroupMERIT Piedmont Healthcare GA Primary Care Campaign Tailfin Marketing, LLCMERIT Ochsner Health System LA Ochsner Connections SPM Marketing & Communications

Special EventGroup 1: Hospital under 250 bedsGOLD St. Elizabeth Hospital LA St. Elizabeth Special Event MindWorx MarketingSILVER Dignity Health AZ Building On Committment Springboard Brand & Creative Strategy, Ltd.BRONZE Westfields Hospital Spooktacular Event Christiansen CreativeMERIT Hudson Valley Hospital Center NY Seeds for Heatlh jodyanddiane Creative Communications LLCMERIT Olympic Medical Center WA Jamestown Family Jaunt & HauntMERIT Catskill Regional Medical Center NY 2012 Golf Outing Focus Media, Inc.

Page 35: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 2: Hospital 250‐500 bedsGOLD Lake Health OH The Wear Red for Women Event & Fashion Show Knox Marketing, Inc.SILVER Enloe Medical Center CA New Hospital Opening ZambooBRONZE San Joaquin Community Hospital CA AIS Cancer Center at SJCH DedicationMERIT Spirit of Women Hospital Seminar Series Spirit Health GroupMERIT Silver Cross Hospital IL Replacement Hospital Grand Opening Celebration MacKenzie BrownMERIT Touro Infirmary LA 160th Anniversary Party

Group 3: Hospital Over 500 bedsGOLD OSF Saint Francis Medical Center IL Angel Ball Muller Bressler Brown/hippoSILVER The Nebraska Medical Center NE Transplant Reunion 2012BRONZE Saint Barnabas Medical Center NJ Breast Center Awareness Month Mall Event The Marathon GroupMERIT Montefiore Medical Center NY Celebrate Montifiore 2013 Gala InvitationMERIT Johns Hopkins Bayview Medical Center MD Employee Service AwardsMERIT Mercy Medical Center‐Des Moines IA Project New Hope: A Night With R2D2 Event

Group 4: Specialty HospitalGOLD Bascom Palmer Eye Institute FL 50 Years of Vision‐Anniversary BookSILVER Miller Children's Hospital Long Beach CA iWalk For Kids ZambooBRONZE Children's Hospital of Illinois IL Fishing Tournament Fundraiser InviteMERIT Mountain States Health Alliance TN Back to School Bash‐Niswonger Children's HospitalMERIT Shepherd Center GA Innovation Cannot Be Paralyzed Frederick SwanstonMERIT MD Anderson Proton Therapy Center TX Proton Therapy Showcase Event MMI Agency

Group 5: Health/Medical ServicesGOLD Banner Health AZ Banner Health Center OpeningSILVER Charlotte Radiology NC Pink Pint Night 485, inc.BRONZE Physician Group of Utah UT Family Health & Fitness FairMERIT Summit Medical Group NJ Live Well Sports and Health FestivalMERIT Arkansas Urology, P.A. AR Kickoff To Men's Health Mangan Holcomb PartnersMERIT Kelsey‐Seybold Clinic TX Dr. Mavis Kelsey's 100th Birthday

Group 6: Other HealthcareGOLD Baxter Healthcare Castle Gammagard Pivot Design, Inc.SILVER Premier Healthcare Alliance NC 2012 Governance Education ConferenceBRONZE Opticians Council of Canada MN Love Your Eyes My Loud SpeakerMERIT LifeGift TX 2012 Second Chance Run Balcom AgencyMERIT Amylin Pharmaceuticals, LLC CA Improve Latino Diabetes Webinar Medavera, Inc.MERIT Theorem Clinical Research PA Think Theorem SCORR Marketing

Group 7: Healthcare System under $900 millionGOLD Susquehanna Health PA Tower Opening CampaignSILVER Methodist Health System TX Girl Talk RD&F AdvertisingBRONZE Pen Bay Healthcare ME Pen Bay ChallengeMERIT Lake Health OH 110th Anniversary Celebration

Page 36: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 8: Healthcare System over $900 millionGOLD Carolinas HealthCare System NC CHS Innovate To Greatness ProgramSILVER MultiCare Health System WA Invite/Rock the Foundation 2012BRONZE Virtua NJ Women's Health SymposiumMERIT Florida Hospital FL TRI Grand Opening ProgramMERIT OhioHealth OH Heart & Vascular Open House PRISM Marketing CommunicationsMERIT TriHealth OH TriHealth Mary's Music Festival Publicis

Group 9: HMOs/PPOs/Health InsuranceGOLD MVP Health Care NY Game Changer Event Media LogicSILVER UnitedHealthcare CA myHealthcare Cost Estimator Launch Event PERISCOPEBRONZE American Specialty Health CA 25th Anniversary

Health Promotion ProgramGroup 1: Hospital under 250 bedsGOLD Bellevue Medical Center NE Green Health FairSILVER Cayuga Medical Center NY Tobacco‐Free Promotion

Group 2: Hospital 250‐500 bedsGOLD Lexington Medical Center SC Colon Cancer ChallengeSILVER Spirit of Women Spirit Monthly Health Promotion Spirit Health GroupBRONZE San Joaquin Community Hospital CA Quest Mammo Special Campaign Willis Design StudiosMERIT Saint Francis Medical Center MO Surgical Site Infection Prevention Campaign The Roberts Group, Inc.MERIT Lexington Medical Center SC Governor's Cup Road Race

Group 4: Specialty HospitalGOLD Beaumont Cancer Center MI The Only Thing Worse Than Finding Out You Have Breast Cancer The Curtis GroupSILVER Parkview Health IN Don't Text + Drive "Arrive in One Piece" Boyden & YoungbluttBRONZE Parkview Health IN Don't Text + Drive Tabletop Campaign Boyden & YoungbluttMERIT St. Vincent's Bruno Cancer Center AL Capital Campaign Lewis Communications

Group 6: Other HealthcareGOLD Michigan Department of Community Health MI Michigan Healthier Tomorrow Brogan & PartnersSILVER The Centers for Medicare & Medicaid Services MD Open Enrollment Campaign Porter Novelli Public ServicesBRONZE Novartis Pharmaceuticals It Takes All Types Awareness Campaign Symbitix, Inc.MERIT City of Albuquerque‐Better Health NM 3 AdvertisingMERIT Screening for Mental Health MA Drinking IQ CampaignMERIT BMS/AZ NJ Bydureon Campaign Palio + Ignite

Group 7: Healthcare System under $900 millionG  Franciscan Alliance IN Day of Dance Women's EventSILVER Bon Secours Health System VA Movin' Mania Campaign Free Agents MarketingBRONZE Charleston Area Medical Center Health System WV CAMC Play Patch

Group 8: Healthcare System over $900 millionGOLD University Health System TX Drive Now Text L8R Campaign ESD & AssociatesSILVER Cone Health NC Dr. Germoutski Quixote GroupBRONZE Jackson Health System FL Quit Smoking Campaign The Weinbach Group, Inc.MERIT Health Partners Clinics and Regions Hospital MN Doc HollywoodMERIT Rochester General Health System NY Shhh Silent Hospitals Help Healing Calm & Sense Communications, Ltd.MERIT ProMedica OH ProMedica Wellness Materials

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AWARD INSTITUTION STATE ENTRY TITLE AGENCY

Group 9: HMOs/PPOs/Health InsuranceGOLD UPMC Health Plan PA Post‐PromoteSILVER Bravo Health MD Breast Cancer Screening Letter & Magnet Triad GroupBRONZE UnitedHealthcare CA High School Football GameOn? Activation PERISCOPEMERIT American Specialty Health CA ExxonMobil Culture of Health MaterialMERIT UnitedHealthCare National Accounts MN Announcing Health Plan and Benefits Changes

Total Advertising Campaign without TelevisionGroup 1: Hospital under 250 bedsGOLD OU Medical Center Edmond OK Dog/Karate/Painter BVKSILVER Clark Memorial Hospital IN Cardiac Services Campaign Idealogy Marketing + DesignBRONZE HCA East‐West Florida Division FL Brandon Regional Hospital Women's Center CPM HealthgradesMERIT Lawrence General Hospital MA JenningsMERIT Lehigh Valley Hospital‐Muhlenberg PA ER Campaign MangosMERIT Spalding Regional Hospital GA Change For The Better Marbury Creative Group

Group 2: Hospital 250‐500 bedsGOLD Upstate University Health System NY Women's Health Network Campaign Lewis CommunicationsSILVER Lexington Medical Center SC Women's Services CampaignBRONZE Orange Regional Medical Center NY NICU Campaign Focus Media, Inc.MERIT Piedmont Medical Center SC SILS Campaign MotoGrafikMERIT St. Agnes Hospital Women's Heart Campaign Crosby Marketing CommunicationsMERIT Good Samaritan Regional Medical Center NY Our Best Cardiac Work CI‐Group

Group 3: Hospital Over 500 bedsGOLD Holy Cross Hospital MD Senior ER Springboard Brand & Creative Strategy, Ltd.SILVER Norton Healthcare KY Norton's Women's Care CPM HealthgradesBRONZE Northeast Georgia Medical Center GA 10 ReasonsMERIT Thomas Jefferson University Hospitals PA Bariatric Surgery CampaignMERIT UF&Shands Jacksonville FL My UF Doctor The Hoffman AgencyMERIT OSF Saint Francis Medical Center IL Know Your EF Score MBB + Hippo

Group 4: Specialty HospitalGOLD Mitchell Cancer Institute AL MCI What Hope is Made of Campaign VERGESILVER ProCure Treatment Centers, Inc. NY Woman Get Prostate Cancer Too Sterling‐Rice GroupBRONZE The Ohio State University Comprehensive Cancer Cen OH The James Cancer Center Mammogram Campaign M&C Saatchi LAMERIT Parkview Health IN Parkview Baby Boyden & YoungbluttMERIT PeaceHealth Cancer Center WA PeaceHealth Cancer Center Multi‐Media Campaign JayRay Ads & PRMERIT St. Cloud Hospital MN Do It All Hatling Flint

Group 5: Health/Medical ServicesGOLD Harris County Healthcare Alliance TX First Priority Campaign Cultural StrategiesSILVER Concentra Urgent Care TX Urgent Care Campaign AvreaFosterBRONZE Beaumont Weight Control Center MI Is Your Weight Problem A Medical Problem? The Curtis GroupMERIT Carolina Advanced Health NC Bringing Patient‐Centered Care to Life Capstrat, Inc.MERIT Palo Alto Medical Foundation CA PAMF Growth CampaignMERIT Bello Opticians MA Integrated Branding Bergeron Creative Studios, Inc.

Page 38: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 6: Other HealthcareGOLD CAE Healthcare FL HPS Campaign BFW AdvertisingSILVER City of Milwaukee Health Department WI Stong Baby BVKBRONZE Theorem Clinical Research PA Think Theorem SCORR MarketingMERIT Nuvasive, Inc. CA The Better Way Back‐"I'm Back" Jacob Tyler Creative GroupMERIT Vidacare TX On Control Bone Marrow System Patient Campaign Regnier ValvezMERIT Delaware Division of Public Health DE Man Up Plan Up Campaign ab+c

Group 7: Healthcare System under $900 millionGOLD University of Illinois Hospital IL Changing Medicine for Good Laughlin ConstableSILVER Banner Health AZ Banner Children's "Covered" Campaign O'Brien AdvertisingBRONZE LifeBridge Health MD Ouch Face BVKMERIT Iredell Health System Iredell Award Winning Campaign Free Agents MarketingMERIT St. Vincent Health System AR IT Campaign Mangan Holcomb PartnersMERIT Centegra Health System IL Centegra WellBridge ProgramMERIT Mercy Health System PA CV Campaign Swanson Russell

Group 8: Healthcare System over $900 millionGOLD ProMedica OH Imagine That HartSILVER Baylor Health Care System TX Dallas Hope CampaignBRONZE Duke University Health System NC Primary Care Campaign Lewis CommunicationsMERIT Meridian Health NJ Pediatrics Campaign SPM Marketing & CommunicationsMERIT Alegent Health NE Creighton Announcement/Political Headlines BVKMERIT Carolinas HealthCare System NC 75th Anniversary Campaign Wendy AccettaMERIT TriHealth OH TriHealth Breast Cancer Awareness Publicis

Group 9: HMOs/PPOs/Health InsuranceGOLD The Dental Care Plus Group OH Columbus Total Advertising Campaign HyperquakeSILVER MVP Health Care NY Bridgewell B2B Campaign Media LogicBRONZE Network Health MA Total Campaign: Spring 2012 Tank DesignMERIT Kaiser Permanente Baltimore Open Enrollment Campaign Crosby Marketing CommunicationsMERIT UnitedHealthcare CA It's Time ‐ Campaign PERISCOPEMERIT Horizon Blue Cross Blue Shield of New Jersey NJ Horizon Turning 65 Campaign The Agency Inside Harte‐Hanks

Total Advertising Campaign with TelevisionGroup 1: Hospital under 250 bedsGOLD USMD Hospital TX We Do The Robot Balcom AgencySILVER Crittenton Hospital Medical Center MI Hospitality Campaign PUSH22BRONZE Woman's Hospital LA New Woman's Shared Connection MESH Integrated Marketing & AdvertisingMERIT Patti A. Clay Regional Medical Center KY New Name Announcement Campaign Prairie Dog/TCGMERIT Florida Hospital Wesley Chapel FL Branding Campaign ChappellRobertsMERIT Portneuf Medical Center ID Ortho Testimonial Campaign Swanson RussellMERIT Trinity Health ND Dr. Phillips Results Unlimited

Page 39: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 2: Hospital 250‐500 bedsGOLD Meriter Health Services WI Live Forward Campaign SPM Marketing and CommunicationsSILVER St. Mary's Medical Center WV Cardiac Campaign Franklin Street MarketingBRONZE Borgess MI Borgess "That's Where" Campaign Core CreativeMERIT Commonwealth Health PA Branding Creative AllianceMERIT Froedtert and the Medical College of Wisconsin WI Passion Campaign SPM Marketing and CommunicationsMERIT Ellis Medicine NY Service Line Campaign Smith + JonesMERIT Saint Peter's University Hospital NJ Saint Peter's Storks Campaign SGW Integrated Marketing Communications

Group 3: Hospital Over 500 bedsGOLD Piedmont Healthcare GA Rebranding Campaign Big Table AgencySILVER Tampa General Hospital FL Milestones Campaign FKQ Advertising & MarketingBRONZE VCU Medical Center VA Life After Cancer Neathawk Dubuque & PackettMERIT Hartford Hospital CT Beyond Advances Adams & KnightMERIT Wake Med NC Children's Campaign Glyph Interface, Inc.MERIT The University of Kansas Hospital KS NCI Designation Campaign SPM Marketing and CommunicationsMERIT Fletcher Allen Health Care VT Anthem Campaign Etch Strategies

Group 4: Specialty HospitalGOLD Monroe Carell Children's Hospital at Vanderbilt TN Your Child's Very Own Hospital Lewis CommunicationsSILVER Rocky Mountain Hospital for Children CO Center for Maternal Fetal Health Campaign Prairie Dog/TCGBRONZE Indiana University Health Goshen Cancer Care IN Us Too Todd Allen DesignMERIT Children's Hospital of Richmond at VCU VA Double Discovery Campaign Neathawk Dubuque & PackettMERIT Shriners Hospitals for Children FL Love to the rescue Leo Burnett BusinessMERIT Beaumont Orthopedics Center MI When It's Joint Replacement...Why Go Anywhere Else? The Curtis GroupMERIT St. Cloud Hospital Children's Center MN We Only See Kids Hatling Flint

Group 5: Health/Medical ServicesGOLD Prevea Health WI Game Changer ImaginasiumSILVER Nason Medical Center SC Don't Wait On Healthcare The Bosworth GroupBRONZE Northwestern Memorial Physicians Group IL Let's Talk Health Campaign Torque, Ltd.MERIT University of Minnestoa MN University of Minnesota Heart Health Campaign RussellHerderMERIT HopeHealth MA Hope Health Intro Bennett GroupMERIT Proctor Healthcare IL Proctor First Care Central States Media

Group 6: Other HealthcareGOLD Grifols Plasma Operations NC My One Reason Capstrat, Inc.SILVER Department of Health and Human Services DC Alzheimers.gov Porter Novelli Public ServicesBRONZE UPMC PA UPMC Senior Communities Campaign Garrison HughesMERIT Eastern Virginia Medical School VA Otto Design + MarketingMERIT Biomet Orthopedics IN Less is More Campaign Boyden & YoungbluttMERIT Gateway Community Services MI Publicom, Inc.MERIT American Osteopathic Association IL Try More On Campaign Torque, Ltd.

Page 40: Thirtieth Annual Healthcare Advertising Awards - HMR Publications

AWARD INSTITUTION STATE ENTRY TITLE AGENCYGroup 7: Healthcare System under $900 millionGOLD Mount Carmel OH Because of You BVKSILVER PeaceHealth Oregon OR Every Body HMH AgencyBRONZE Metro Health MI Your Health. Our PassionMERIT St. Vincent's Healthcare FL Above, Beyond, Because‐Phase II Brown Parker & Demarinis AdvertisingMERIT St. Anthony Hospital OK Look for the Cross Insight Creative GroupMERIT Jewish Hospital & St. Mary's HealthCare KY Heart Campaign Creative AllianceMERIT St. Peter's Health Partners NY Joining Hands Media Logic

Group 8: Healthcare System over $900 millionGOLD Alegent Health NE Alegent Saved My Life BVKGOLD Ochsner Health System LA Connections Campaign SPM Marketing and CommunicationsBRONZE Lehigh Valley Health Network PA Branding Campaign MangosMERIT Presbyterian Healthcare Services NM Your Story Is Our Story 3 AdvertisingMERIT Tennova Healthcare TN Peyton Physician Referral Beber Silverstein GroupMERIT Orlando Health FL Everything We Do Starts With You PushMERIT Carolinas HealthCare System NC Take The Ball

Group 9: HMOs/PPOs/Health InsuranceGOLD Harvard Pilgrim Health Care MA Count Us In Campaign Hill HollidaySILVER UPMC Health Plan PA Here's The Plan ChemistryBRONZE Blue Cross and Blue Shield of North Carolina NC Let's Talk Cost‐Phase II/Believe It Capstrat, Inc.MERIT HealthPlus MI HealthPlus Difference re: GroupMERIT ConnectiCare CT Changes Decker Creative MarketingMERIT UnitedHealthcare Medicare & Retirement Marketing MN "Hello" Campaign PeriscopeMERIT Lovelace Health Plan NM Lovelace Medicare Plan Kilmer Kilmer Marshall Duran