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LET’S GET LINKED Melinda A. Caughill, Vice President of Marketing & Strategy An Introduction to the Largest Online Professional Networking Tool Monday, January 25, 2010

Third Person Inc Linked In

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LET’S GET LINKEDIN:An Introduction to the Largest Online Professional Networking Tool

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Page 1: Third Person Inc Linked In

LET’S GET LINKED Melinda A. Caughill, Vice President of Marketing & Strategy

An Introduction to the Largest Online Professional Networking Tool

Monday, January 25, 2010

Page 2: Third Person Inc Linked In

Linked 80% of companies now use LinkedIn as one of their primary tools to find employees

LinkedIn has over 55 million members in over 200 countries and territories around the world.

LinkedIn has about 15 million unique visitors per month.

A new member joins LinkedIn approximately every second. (That’s 86,400 per day)

About half of LinkedIn members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members.

Monday, January 25, 2010

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The Typical Linked User

Average Age:"41Household Income:"$109,703

Male/Female:"64%/46%College Educated:"95%

24% have a portfolio valued at more than $250K

Monday, January 25, 2010

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4 Basic Ways to Use Linked ...

1. Establish (and manage) your online professional profile

?Monday, January 25, 2010

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4 Basic Ways to Use Linked ...

1. Establish (and manage) your online professional profile

2. Stay in touch with or re-establish ties to colleagues, friends

Monday, January 25, 2010

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4 Basic Ways to Use Linked ...

1. Establish (and manage) your online professional profile

2. Stay in touch with or re-establish ties to colleagues, friends

3. Get advice or expertise

Monday, January 25, 2010

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4 Basic Ways to Use Linked ...

1. Establish (and manage) your online professional profile

2. Stay in touch with or re-establish ties to colleagues, friends

3. Get advice or expertise4. Find business and

job opportunities

Monday, January 25, 2010

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More Ways to Use Linked ...1. Increase your visibility

2. Improve your connectability

3. Climb up in search engine rankings

4. Research potential employees... or employers

5. Find applicable employment opportunities

6. Maximize your job prospects

7. Get advice or expertise

8. Ask for referrals

9. Find for business opportunities

Monday, January 25, 2010

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Getting Started With Linked ...

Create your

profile

Monday, January 25, 2010

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Creating your profile...TIPS:

Treat your profile with the same respect you would your resume... if not more. (But that doesn’t mean it is your resume.)

Create your profile in a word processing template. Format, edit and spell check it here before copying it into LinkedIn.

Keep in mind those people you want to find you... What are they looking for? Does your profile include keywords they’d search for? Do you have information that compels them to contact you?

Customize the URL of your public profile with your name or keywords

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Monday, January 25, 2010

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TIPS:Add a profile photo. Choose a professional headshot. No company logos, kids or pets.

Creating your profile...

Monday, January 25, 2010

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TIPS:Add a profile photo. Choose a professional headshot. No company logos, kids or pets.

Make sure your profile is 100% complete. You’ll be 40 times more effective on LinkedIn!

Creating your profile...

Monday, January 25, 2010

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Getting Started With Linked ...

Find & Add Connections

Monday, January 25, 2010

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Find & Add Connections...

TIPS:Remember to pick “trusted” connections.

Would you recommend that person? Do business with that person (again)? Would you hire that person?

Use webmail import to see and connect with the people you know.

Monday, January 25, 2010

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Find & Add Connections...

TIPS:Remember to pick “trusted” connections.

Would you recommend that person? Do business with that person (again)? Would you hire that person?

Use webmail import to see and connect with the people you know.

TIPS:

Use webmail import to see and connect with the people you know.

TIPS:Remember to pick “trusted” connections.

Would you recommend that person? Do business with that person (again)? Would you hire that person?

Use webmail import to see and connect with the people you know.

Monday, January 25, 2010

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Find & Add Connections...

TIPS:Remember to pick “trusted” connections.

Would you recommend that person? Do business with that person (again)? Would you hire that person?

Use webmail import to see and connect with the people you know.

Upload contacts from Outlook, Palm, ACT!, or Mac Address.

Monday, January 25, 2010

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Find & Add Connections...

TIPS:Remember to pick “trusted” connections.

Would you recommend that person? Do business with that person (again)? Would you hire that person?

Use webmail import to see and connect with the people you know.

Upload contacts from Outlook, Palm, ACT!, or Mac Address.

TIPS:

Monday, January 25, 2010

Page 19: Third Person Inc Linked In

Find & Add Connections...

TIPS:Remember to pick “trusted” connections.

Would you recommend that person? Do business with that person (again)? Would you hire that person?

Use webmail import to see and connect with the people you know.

Upload contacts from Outlook, Palm, ACT!, or Mac Address.

View a list of colleagues and classmates on LinkedIn.

Monday, January 25, 2010

Page 20: Third Person Inc Linked In

Find & Add Connections...

TIPS:Remember to pick “trusted” connections.

Would you recommend that person? Do business with that person (again)? Would you hire that person?

Use webmail import to see and connect with the people you know.

Upload contacts from Outlook, Palm, ACT!, or Mac Address.

View a list of colleagues and classmates on LinkedIn.

TIPS:

Monday, January 25, 2010

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Find & Add Connections...

TIPS:When you find someone you want to connect to, personalize your request to that person. Don’t make them work hard to say yes. Your message should state how you know the person and why they should say YES! to establishing a link with you.

Monday, January 25, 2010

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Find & Add Connections...

Monday, January 25, 2010

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Find & Add Connections...

Monday, January 25, 2010

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Getting Started With Linked ...

Start finding

people you want to know!

Monday, January 25, 2010

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Getting Started With Linked ...

Let’s go try it together...

Monday, January 25, 2010

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Thank you!

Melinda A. Caughill, Vice President of Marketing & Strategy

Monday, January 25, 2010