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We’ll Title My Preso Over Drinks
Thinkmobile 2010April 5, 2010
Robert Spier | NPR Digital Media
NPR Mobile means…
• (Re-)engage our audience(s)
• Leverage our competitive advantages
• Re-engineer the NPR experience
• New revenue opportunities (?)
One view… (my view)
… how it actually stacks up.
92%
4% 3% 1%
72%
21%
3% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Site iPhone App Mobile Site Android
Unique Visitors
Page Views
That’s “r-a-d-i-o”
That’s “r-a-d-i-o”
… and we even archive it.
But beyond programs…
… and even more beyond
And, for mobile?
User Experience Goals
• News Checking• Time-Shifting & Sharing• Pocket Radio Listening• Customized Listening
News = read / listen experience…
Source: NPR News iPhone App Survey, Jan./Feb. 2010, n = 1,642
67% of app users listen to audio on the NPR news app.
And they are…
Five days old, very different…
… and changing NPR.org, too.
Mobile as a business
• CPMs, etc. @ market
• Good business, especially apps
• Apps = greater opportunities to engage
• iPad = even greater promise?
What’s next? Well, Music, for one.
Robert Spier -- Director,
Content Development & Mobile Ops
NPR Digital Media
+1 202.513.2448
@reaubaire