Re-Think Mobile… Beyond Mobile‐First: Oracle Mobile Strategy and Overview

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Re-‐Think Mobile… Beyond Mobile-‐First Oracle Mobile Strategy and Overview

Jeff Davies Sr. Principal Product Manager Oracle Mobile July 9th, 2015

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Safe Harbor Statement The following is intended to outline our general product direcRon. It is intended for informaRon purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or funcRonality, and should not be relied upon in making purchasing decisions. The development, release, and Rming of any features or funcRonality described for Oracle’s products remains at the sole discreRon of Oracle.

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Program Agenda

Enterprise Mobile Challenges

Oracle Mobile Strategy

Oracle Mobile SoluRon

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Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 5

The World Has Gone Mobile

We look at our phones more than we look at our loved ones

150 the average number of Ames a person look as their mobile each day


Always on, always connected, context driven Mobile – The new Engagement Channel

MY KEYS My Keys


The Two Biggest DisrupRons To The Enterprise

MOBILE Has transformed every facet

of modern society

CLOUD Has transformed every facet

of the IT infrastructure

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With Growth Comes Challenges

No integraAon across apps & backend systems

Not easily portable to other development environments

Not customizable to your business needs

Lack of Secure Access

Limited views into producAvity…No AnalyAcs

Harder to maintain, not upgrade protected

Growth

Challenges

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Copyright © 2015 Oracle and/or its affiliates. All rights reserved. Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

Exceeds user expectaAons focuses on delivering

tools that increase user engagement

Accelerates agility and Ame to value of your mobile apps

Manages and supports an open environment and ever-‐changing security standards

Provides extensible design and development tools

Streamlines secure integraAon with enterprise systems

Delivers analyAcs that drive insight into mobile ROI

Blueprint for a comprehensive

MOBILE STRATEGY

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Build & Deliver Mobile Apps with Seamless, Secure Access to Mission-‐CriAcal Data Oracle Mobile Plaòrm: Simplifies Enterprise Mobility

ANALYZE • Measure app performance and adopRon • Improve release velocity and monitor apps

SECURE • Prevent leakage of corporate data • Secure personal and business devices

CONNECT • Reduce cost and drive efficiency • Simplify integraRon & user management

DEVELOP • Build engaging user experiences • Develop once, run anywhere

MANAGE • Cloud-‐based lifecycle management

Custom Mobile Apps Packaged Mobile Apps Partner Built Mobile Apps


Oracle Mobile Cloud Service

@OracleMobile


Lets Start With A Mobile App. A Simple HR Mobile App


And Map It To The Systems Of Record

MCS Storage

Core HR, PeopleSoY, SAP On premise

Talent Management Taleo Cloud

Core HR

Talent Management Taleo Cloud

Social Networks TwiZer, Facebook, LinkedIn Web

Core HR, PeopleSoY, SAP On premise

Map Service Google Web


This Simple App Soon Became Complicated To

IntegraAon Client Dev Tools

Security Monitor & Analyze

Mobile Services

MulAple Environments


Enterprise Systems On Premise / Cloud

Internet Services

NormalisaAon Blending

Data Shaping AnalyAcs

Mobile Pla\orm

MulA-‐channel Front Ends Lots of Back Ends OpRonal


Making mobile simple Oracle Mobile Cloud Service

MOBILE CLOUD SERVICE

Engaging front-‐end experience

Enterprise grade backend

Systems of Record & Services

A set of Cloud-‐based mobile services designed to make app development & integraRon quick, secure & easy to deploy.


•  Speed InnovaAon & Agility: Keep pace with business needs & keeps business compeRRve

•  Reduce Cost: Reduce cost & scale as business needs grow

•  Personalize Engagements: Measure, analyze, engage and increase mobile ROI

•  Simplify Enterprise Mobility: Easily & securely connect mobile app to enterprise backend services


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Business Drivers

MOBILE CLOUD SERVICE

BUSINESS STAKEHOLDER

I build for the best mobile user experience.

I provide access in a secure, scalable, controlled manner.

I monitor and analyze the success of the mobile apps

MOBILE DEVELOPER

SERVICES DEVELOPER


Mobile App Dashboard : Report on enterprise adopRon of mobile apps, compare app performance

Mobile App AdopAon: Keep track of downloads per app per version

Mobile App Usage: Report on frequency of usage, Rme spent on app and frequently used screens

Mobile App Performance: Report on crashes, downRme, screen performance and click to complete task

Measuring Mobile ROI Oracle Mobile Cloud Service – Mobile AnalyRcs

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Browse and access mobile API catalog and SDK

Mobile Developer I build the best mobile

user experience

Services Developer I provide access in a secure, scalable, controlled manner

Line of Business Manager I monitor and analyze the success of the mobile apps


Powerful mobile analyRcs and dashboards for deep insight to the business

Publish mobile ready services to API catalog

Mobile Cloud Service

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Key capabiliAes Oracle Mobile Cloud Service

•  API’s extensible with JavaScript (Node.JS) •  Built in Mobile APIs (Sync, Push, User Mgmt..)

•  Development environment based on persona / role

•  Enterprise grade security •  Client Development Tool AgnosRc

•  Usage & analyRcs for developers & business owners •  Integrated with Oracle’s complete PaaS soluRon and applicaRons

Built for Mobile


Oracle Mobile ApplicaRon Framework

@OracleMobile

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•  Build Once, Run on MulRple-‐Plaòrms

•  Simpler Extensible UI development

•  Javascript / Java for business logic •  Integrated Security •  Full Access to NaRve Device Features •  Modular, Reusable ApplicaRon Components

•  In App configurability •  Disconnected: SQLite with EncrypRon

Oracle Mobile ApplicaRon Framework ProducAvity BoosAng Framework

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Cross Plaòrm NaRve User Experience with MAF Basic Components

Data View

VisualizaAons

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Over 160 Oracle mobile apps currently available Sample of Packaged Mobile SoluRons from Oracle

PeopleSoY Campus SoluAon E Business Suite EPM Mobile

Fusion TAP HCM Oracle SaaS JD Edwards EnterpriseOne


Oracle Mobile Security Suite

@OracleMobile

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Overall strategy leveraging enterprise mobility management Oracle Mobile Security Suite (OMSS)

•  Oracle Apps •  Custom developed (MAF) and 3rd party apps •  IdenRty & Access Management •  Mobile Backend as a Service (MCS) •  Mobile AnalyRcs •  InformaRon Rights Management •  Other BYO Devices •  IoT Devices

EMM

Oracle Apps

Custom Apps

(MADP)

I AM

AnalyRcs MBaaS

IRM

3rd Party Apps

IoT

Devices


Secure user idenAty, app, data and device Oracle Enterprise Mobility Management (EMM)

Mobile Device Management Device centric security policies Device enrollment Device control Device inventory

Mobile Content Management

Secure container & app tunnel for securely accessing and storing corporate content Strong DLP policies to avoid data leakage File manager and doc editor / viewer for secure content collaboraRon

Mobile ApplicaAon Management

Mobile IdenAty

App centric security policies Inbuilt PIM apps Zero code wrapping technology App store for distribuRon Secure apps built on MAF

Single sign on across mobile apps Risk / context aware step up authenRcaRon Self service and delegated administraRon CerRficate LCM

By 2017, enterprise mobility management integraRon will be a criRcal idenRty and access management requirement for 40% of buyers, up from fewer than 5% today. – Source: Gartner


Summary

@OracleMobile

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Oracle Mobile Customers and Partners


Today’s mobile enterprises… In Closing

•  Some Mobile Apps •  Some Mobile Skills •  Systems of Record exposed but not opRmized for Mobile

•  Shortage of Skills / Talent •  Fixed Budget for IT / Dev

•  To Engage business stakeholders to be part of Mobile app lifecycle

•  To Build More Apps, Faster •  To Target New Users / Personas with Mobile

•  To Augment & Enhance

•  Simplify Mobile Lifecycle • Mobile OpRmized Services •  Leverage Cloud for AdopRon •  Leverage ExisRng Skillsets •  Leverage ExisRng IntegraRon Investments

•  Secure & Reliability

Need Have Want


For More InformaRon

Visit: oracle.com/mobile Or cloud.oracle.com/mobile


Technology

Re-Think Mobile… Beyond Mobile‐First: Oracle Mobile Strategy and Overview