Thi Truong Khach San Tp.hcm

7/24/2019 Thi Truong Khach San Tp.hcm

1/22

Din gi:

Mauro GasparottiTrng B Phn Dch V Khch Sn

Cng ty TNHH CB Richard Ellis (Vietnam)

Th trng khch sn TP H Ch Minh

Qu kh, hin ti v tng lai

Khch sn Park Hyatt Saigon, 3/2010


2/22

CB Richard Ellis | Page 2

Tng quan 2010 Th trng tr vang pht trin

Lng du khchn Vit Nam tng trung bnh khong 10% mi nm trong vi nm qua.Lng du khchn Tp. HCM tng trung bnh khong 12% mi nm trong vi nm qua

Lng du khch nm 2000 bng khong 50% so vi nm 2008

Vi ch 4,2 triu lt khch nm 2008, Vit Nam vn c n l mt th trng tr so vi Thi Lan 14 triult v Malaysia 22 triu lt khch .

Tp.HCM cng ch c 2,6 triu lt khch du lch so vi Bangkok l 10 triu lt v Singapore l 10 triult khch.

Lng du khch n Vit Nam

0

1

2

3

4

5

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

Triu

lt

Ngun: GOSNgun GOS

Tourist Arrival to HCMC

0

1

2

3

4

2005

2006

2007

2008

2009

Millions

Lng du khchn Tp.HCM

Triu

lt


3/22


. L do ca vic lutr l g ?

Khong 65% lng khch ca khch sn4-5 saon v cng vic v lng khch nyang gia tng trong nhng nm qua.

Tng quan 2010 Th trng trong nc Khch du lch quc t

u l th trng tht s?

Ngnh du lch mongi s chon4,2 triudu khch quc tv 28 triu khch niatrong nm nayBo Saigon Times

Du khch trong nc chim khong hn85% tng lt khch du lch.

Nm 2009, mc d khng hong kinh t, tuynhin lng khch nia tnghu ht cc

vng trong c nc, gp phn tng cng sut sdng phng trn cc loi hnh khch sn.

Tng lai s nhth no ?.Du.Du khkhchchthngthngnhnnhnViVittNamNam

Source CBREvietnam

Ngun: CBREvietnam

Lng du khch don 2010 (Vit Nam)

0

5

10

15

20

25

30

35

40

Total Travelers

Triult

Local Travelers International Travelers

Tng lt khch du lch

Du khch nia Du khch quc t

Selected 4-5 star hotels- Purpouse of stay

0%

20%

40%

60%

80%

100%

Business/ MICE Leisure Others

Mcch lutrti cc khch sn 4-5 sao

Kinh doanh/MICE Gii tr Mcch khc

Ngun: CBREvietnam


4/22


Tp.HCM ch c 52 khch sn xp hng 3 n 5 sao cung cp khong8.000 phng

Ngun cung b thiu ht chng?

Tng quan 2010 Ngun cung khch sn

Ngun: CBREvietnam

Room Supply by Grade

0

500

1000

1500

2000

2500

3000

3500

3-Star 4-Star 5-Star 5-Star Luxury

No of rooms

3 sao 4 sao 5 sao 5 sao hng sang

S lng phng theo loi khch sn

>300(c tnh)

6,3 Triu

10 Triu

248

1,5 triu

2 triu

52

6 triu

2,6 triu

Tng s khch sn 3-4-5 sao

Dn s

Khch quc t (khong 08/09).

BANGKOKMILANTP.HCMTh trng khch sn


5/22


Tng quan 2010 V tr cc khch sn

Cc khch sn ta lc u? 3 cm ch yu.

Tng lai ra sao? . Thayi v tr, thayi v tr, thayi v tr.


6/22


Ti sao khng ti trung tm thnh ph (CBD) ?

Qu t hn ch cho spht trin khch sn 4-5 saokhu vctrung tm thng mi thnh ph (CBD)

Gittrung tm qun 1 ($15,000- $25,000/m2)

Mt s trng hp, gi tr trn cng trnh hon thnh thp hngi tr t cng vi chi ph xy dng.

Cc trngi khc:

Thi hn gii quyt bi thng khng r rng c th

Giy php kinh doanh khch sn/Cch xp hng sao khch sn

Kt qu hotng btn (sphc tp trong dbo ROI)

Ri r o v lm pht/Ri r o v tin t.

Qu khv hin ti Ro cn ca vic gia nhp th trngtrung tm TP.HCM

Green Filed Investment Completed Building Value

Construction costs

Land Cost

Gi nhu t

Chi ph xydng

Git

Chi phu t d kin Gi tr cng trnh hon thnh


7/22


Ai shu khch sn? Tp.HCM phn ln ch shu l cc cng ty quc doanh (Saigon Tourist-Hanoi Tourist )

V cc h kinh doanh khch snng vai tr quan trng trong th trng khch sn 2-3 sao

Hn 50% th trng khch sn 4 sao v 30% th trng khch sn 5 sao thuc shu n h nc hoc nh

nc nm gi mt phn cphn.Gn 30% khch sn 3 sao thuc shu t nhn (S dngt-Xy khch sn-Kinh doanh khch sn)

H thng khch sn Vit Nam ang mrng nhanh chng: A&EM (Gianh), Liberty Group (Mtphn vn g p ca n h nc) v Dragon Hotels (Gianh) .

Tng quan 2010 Quyn shu khch sn

Ngun: CBREvietnam

Hotel Ownership in HCMC

0%

20%

40%

60%

80%

100%

5 Star 4-Star 3-Star

State Owned Entps Joint Venture Family

Ch shu cc khch sn ti Tp.HCM

5 sao 4 sao 3 sao

Quc doanh Lin doanh T nhn


8/22


Ai qun l khch sn?

Cc cng ty qun l q uc t ang mrngVit Nam.

Qu khv hin ti Qun l khch sn

Nm 2000, Tp.HCM ch c 3 tpon khch sn quc t, hin ti c 10 thng hiu khch sn quc tang hotngTp.HCM.

Cn g c mt s cng ty trong nc cung cp dch v qun l khch sn (Celadon v SS Hotel)

2 2

Accor AccorSheraton Sheraton

Marriot Marriot

HyattIHG

SwissBelhotelPan Pacific

NortfolkMovenpick


9/22


50

70

90

110

130

150

170

190

210

230

Jun-07 Dec-07 Jun-08 Dec-08 Jun-09 Dec-09

Average Daily Rate (MAT)

Singapore Thailand IndonesiaPhilippines Vietnam Kuala Lumpur

United Stat es -Dollar

Source: STR Global/CBRE Hotels

Nm 2009 gi thu phng bnh qun (ADR) cao th hai trong khu vc Chu Thi Bnh Dng.

Gi thu phng bnh qunTp.HCM khong $130, ch thp hnRome 15% ($150) v thp hnLondon 30% ($180).

Qu khv hin ti Th trngang chuyn bin (Hotng khch sn 4-5 sao )

Khng hong ? Khng hong vn g ?


10/22


Nm 2009 doanh thu trn phng (RevPar) cao thhaikhu vc Chu Thi Bnh Dng(nhng gn vi cc th trng khc do gim cng sut sdng phng)

Qu khv hin ti Th trngang chuyn bin (Hotng khch sn 4-5 Sao)


11/22


S lng giao dch mua bn cao nht l v o nm 2007 v k n l nm 2009.

Gi tr trn mi phng cao nht l vo cui nm 2007 vi 2 giao dch chnhH Ni.

Qu khv hin ti Th trngang chuyn bin (Cc giao dch khch sn 4-5 saoVit Nam)

Cc giao dch khch sn (cao cp n hng sang)

$0

$100,000

$200,000

$300,000

$400,000

2005 2006 2007 2008 2009 2010(Q1)0

2

4

6

8

10

Number of Transactions Average Value Per RoomS lng giao dch Gi tr trung bnh trn mi phng


12/22


Cng sut s dng phng tng mnh trli trong Q1/2010 mt phn l do gi thu phng ca loikh gim xung.

Trong thng 3 mt vi khch sn c cng sut s dng phng cao hn 85%

TP.HCM Qu khv hin ti Cng sut s dng phng 2009 2010

Source CBRE research

Nng sut phng ti Tp.HCM Q1/2009 - Q1/2010

30.0%

50.0%

70.0%

90.0%

Jan Feb March

2009 Luxury 2010 Luxury

2009 Upper-Upscale 2010 Upper-Upscale2009 Mid-Upper Scale 2010 Mid-Upper Scale

Sang trng

Cao cpTrung bnh kh

Sang trng

Cao cpTrung bnh kh

Cng sut sdng phng ti Tp.H Ch Minh Q1/2009 Q1/2010


13/22


Biu th hin gi thu phng gim mnh, c biti vi phn khc sang trng..

Tp.HCM vn c gi thu phng bnh qun (ADR) cao hn hn so vi nhng thnh ph khc trong.

Gi phng gim cnh hng tch ccn cng sut s dng phng.

TP.HCM Qu khv hin ti Gi thu phng bnh qun (ADR) 2009 2010

Source CBRE research

Gi thu phng bnh qun ti TP.HCM 2009-Q1/2010

$0

$100

$200

$300

Jan.2

009

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan.2

010

Feb

March

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Luxury Upper-Upscale

Upscale Average market occupancySang trngKh

Cao cp

Cng sut phng trung bnh


14/22


150Q.2Six sensesSIX SENSES LATITUDE

185Q.1T qun lMAJESTIC EXTENSION

1.000Q.7T qun lSAIGON CONVENTION AND

EXHIBITION2013

(1.000 phng)

170Q.7AccorIBIS SAIGON SOUTH

338Q.1AccorIBIS BEN THANH PALACE

350Q.1AccorNOVOTEL SAIGON CENTRE

2012(1.193 phng)

320Q.1StarwoodLE MERIDIEN SAIGON230Q.1

T qun lTIMES SQUARE

335Q.1NikkoNIKKO SAIGON

170Q.1T qun lGRAND EXTENSION

120Q.3T qun l

NEW PACIFIC

2011(1.175 phng)

209Q.Ph NhunT qun l

SAIGON GIVRAL

120Q.1T qun l

GOLDEN TOWER (Hon thnh)

144Q.1T qun lLIBERTY 6 (Hon thnh)

2010(473 phng)

S lngphngV trNh qun lDnNm hon thnh

Ch c khong 3.840 phng khch sn s i vo hotng trn th trng khch sn 4-5 sao, cho thy gn

10.3% tng trng hng nm. S lng ny vn c n r t thp so vi cc phn khc btng sn khc (vnphng v cn h) hoc so vi c c nc khc (Milan chng kin s tng trng 35% trong 5 nm qua).

Hin ti v tng lai Ngun cung mi

Source CBREvietnam


15/22


Hin ti v tng lai Th trng s pht trinnu?

Loi hnh btng sn miangc xy dng hoc va mihon thnh

Khch sn dng Boutique Hotels (Gc Thi Vn Lung v Hai B Trng )

Khch sn quc t cc cm cng nghip (SwissBelHotel hoc Marriot ng Nai)

Cc Trung Tm Hi Ngh (Q.7)

V cc thng hiu quc t ang vo Tp.HCM

Ngun: CBREvietnam

A n n un ce d P la n n e d

Ib is H o lid a y In n

N o vo te l W h yn d a m

M a rr io t G o ld e n T u lip

Le M e r id ie n Pa n Pa c if icN ik k o A lila

A b so lu te

Be s t W es te rn

cng b Dkin


16/22


Cc nhu tc thch nghi vi sthayi ca th trng hay khng?

Mt vi tr ng hp th c. Nhng trng hp khc th khng .

H c cn phi thayi thnh Tiu chun quc t hay khng?

Mt vi tr ng hp th c. Nhng trng hp khc th khng .

mt s vng, 90% vn l t h trng Vit Nam (Pleiku- Lt)

Trong mt sphn khc, 90% l th trng quc t (khch sn 4-5 saokhu vc thnh ph )

Hin ti v tng lai Ch u tv khch hng cn gc schuyn bin

Nhng thayi trn th trngQu kh Tng lai

Khch hng Vit Nam tm kim gi tr Khch quc t tm kim gi trChuyn t5 sao sang 4-3-2 sao

Nhu cu ca khch quc t ngy cng cao Nhu cu khch Vit Nam ngy cng caoChuyn t2-3 saon 4-5 sao


17/22


S tin trin nhanh chng ny dnn s mh vphn khc/khch hng/phn loi

Gi 4 sao cao hn 5 sao (trong mt s trng hp)

Gi 3 sao cao hn 4 sao (trong mt s trng hp)

3 sao cung cp nhiu tin c hhn 4 sao (trong mt s trng hp)

iu g s xy ra?

Thayi thng hiu

Thayi phn khcGi phng vn chac xcnh

Cc dch v v tin chc pht trin nhmt gi tr gia tng

Hin ti v tng lai i thng hiu i phn khc

iiuu gg llmm nnnn mmtt khkhchch ssnn 55 saosao ttii ViVitt Nam .. ?Nam .. ? DDchch vv ?...?... hoahoa cngcng titinn ssnhnh ??


18/22


Nhng h thngt phng mi:

Agoda.vn (ti Vit Nam !!) - Hotel.com- Wotif.com-

Cc trang web ca khch sn (2,3,4 sao)

Nhng h thng tip th kiu mi (Th in t)- Bo ch

Th qung co t Sofitel Saigon.

Saigon times-Time Out . Bo cha phng

Khu ngh dng Furama trn knh Star World

Nhng hng hng khng mi

u t ca Air Asia vo VietJet

Charter Jets (Trung Quc, Nga, Singapore vi Loan)

Chia s thng tin mi v Vit Nam

T vn du lch, dinn du lch

KhKhchch hhngng chuychuynn bibinn nhinhiuu ssllaa chchnn hnhn--nhinhiuu thngthng tintin hnhn nhunhu ccuu nhinhiuu hnhn

Tng lai Th trng thayi


19/22


KhKhchch ssnn hihinn hhuuNng cao dch v m thc(F&B)

imt mt Ch cPhn Phv Lavazza

Nng cao khu vcm thc

Liberty Group viHighland coffeePhm Ng Lo.

Nng cao csvt cht

T Phng massagen trung tm tr liu thm m T knh VTV1 n knh Bloomberg T dch v chungn dch v dnh ring (Thcn kiu Nga hay kiu Hn)

angang xyxy ddngng

Nng cao hiu qu thit k

Nng cao qun l (cng vic ca bn l xy dng hay qun l???)

Chin lc tip th mi (cc cng vic phi thc hin trc khi khai trng)

Hochnh, hochnh, hoch dnhtrc khi hnhng

Ai l khch hng ca bn ? Ai s l cng ty qun l ca bn? Mc tiu m bn hngn l g? Chin lc hin ti ca bn l g ?

Tng lai Th trng s din bin nh th no?


20/22


GIVNG TH CNH TRANH TO SKHC BIT

Thit k co

Ci thin s qun l

Xy dng thng hiu

Cung cp thm cc tin ch

Tip th sng to

Cung cp thm dch v

Xcnh phn khc th trng

.Hochnh trc khi hnhng

Tng lai


21/22


CBRE Vietnam Dch v khch sn

Dch v t vn v thmnh gi

Nghin cu th trngNghin cu tnh kh thi

u t

Tm kim nhiu hnh

T vn qun l

Qun l d n


22/22


Thng tin lin lc

Mauro Gasparotti Phm Thanh Dng

Trng B Phn Dch V Khch Sn Dch V T Vnv Thmnh Gi

Ding: 84 903 028 722 84 983 426 175

Email: [email protected] [email protected] CB Richard Ellis (Vietnam) Co., Ltd.2009 CB Richard Ellis (Vietnam) Co., Ltd.2009 CB Richard Ellis (Vietnam) Co., Ltd.

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Thi Truong Khach San Tp.hcm