TheTicker - Baruch College · 2007-08-30 · Baruch College, One Bernard Baruch Way,A-1603, New York, NY 10010-5585 P: 646-660-6065, F: 646-660-6061, [email protected] “At

T H EM A G A Z I N E O F B A R U C HC O L L E G EALUMNI

Summer 2007

TheTicker TURNS…

Generations of Tickerites

share enduring memories of

camaraderie, excitement, tension,

solace, and debate from the past

75 years

—Maurice L. Lerman (’52) graduated from Baruch College with a bachelor's degree in marketing. He enjoyed a successful career inadvertising at major agencies, serving as a copy-writer at J. Walter Thompson; senior vice presidentand creative director, international, at Ted Bates;and creative director and executive vice presidentat Norman, Craig & Kummel. He is a member ofthe Benchmark Society.

CHARITABLE GIFT ANNUIT IES A charitable gift annuity is just one of many ways you can provide a significant legacy gift to Baruch.Beyond support for Baruch, a charitable gift annuity is a highlybeneficial tool to help you plan yourestate. Benefits include:

ä a fixed income for lifeä income tax deductionsä reduced or eliminated capital

gains and estate taxesä greater income during your

retirement years

The Office of College Advancement is happy to work with you and your advisors in arranging a gift plan that best suits your objectives. We look forward to welcoming you as a member of the BaruchBenchmark Society.

I n the 1960s, Bernard Baruchmade an estate gift that launcheda philanthropic tradition at

Baruch College. He believed in thecritical mission of public highereducation to unify diverse peoplesand provide new generations withopportunities for advancement. He also recognized that the truemeasure of a school is determinedby the caliber of its faculty andstudent body.

This tradition continues today,thanks to the loyal alumni and valuedfriends of the Baruch BenchmarkSociety. By including Baruch Collegein their estate plans, the members ofthis society create a legacy that willensure the College’s place as a leaderand innovator in public higher edu-cation for generations to come.

Join the Baruch Benchmark SocietyHelp Maintain Baruch’s Legacy of Excellence

PLANNED GIVING NEWSA provision of the new Pension Protection Act 2006 allows individuals over theage of 701/2 to make tax-free charitable gifts directly from an Individual RetirementAccount (IRA). To receive a free booklet on this opportunity or to request additionalinformation on charitable gift annuities or other planned gifts, please contact:

David Shanton, Executive Director of Development Baruch College, One Bernard Baruch Way, A-1603, New York, NY 10010-5585P: 646-660-6065, F: 646-660-6061, [email protected]

“At a fundraiser, a fellow Baruch alumnus urged the audience,‘Pay your tuition now!’ That, to me,is a great rationale for a gift toBaruch College. I paid only $72 for my undergraduate education.That modest sum got me an education, diploma, and my firstpart-time job. The rest, as the oldcliché goes, is history.”

Maurice Lerman (’52) and his wife, Anita, at arecent Baruch-In-Florida alumni event.

2 Message from the President“Clear and open communication across the community is a vital part of Baruch,” writesBaruch President Kathleen Waldron, who celebrates student media and discusses ways foralumni to stay in contact with the College.

3 Letters to the Editor

4 Baruch in BriefNew business trend: later-life entrepreneurs … subterranean graffiti memorializes past studentplays … doctoral student investigates workplace stress … new Master of Financial EngineeringProgram … public affairs student conference draws African diplomats … Baruch podcasts onCUNY Radio … Newman Library welcomes its 10-millionth visitor … and more.

26 Faculty and Staff NewsAfrican historian TJ Desch-Obi follows the path of diaspora martial arts … baseball providesmodel for Field Family Chair in Entrepreneurship Tom Lyons … Luciano Chair and PublicAffairs Professor Shoshanna Sofaer discusses the state of U.S. health care … fill your readinglist with these books by Baruch professors … and more.

31 Class NotesTime Warner chairman and CEO Richard Parsons gives EOC lecture … Maite Quinn(EMBA ’05) makes Crain’s annual “Forty Under Forty” … the BCAA donates $100,000 …Reunion 2006 and Reunion 2007 … entrepreneur Justinia Holiat (MSEd ’06) goes to thedogs … alumni gather in West Palm Beach … plus other news from the Classes of ’41through ’06.

41 Final FrameAn undergraduate first: Joselyn Muhleisen (’07) wins a Fulbright.

S U M M E R 2 0 0 7 1

The 75th Anniversary of The TickerRead in their own words what has made working on the Baruch student newspapersuch a special experience for generations of Tickerites.

COVER STORY 17

SUMMER 2007 Contents

14 32 3727

Baruch College Alumni MagazineEDITOR IN CHIEF: Michael Gillespie

SENIOR EDITORS: Diane Harrigan, Marina Zogbi

ASSOCIATE EDITOR: Olayinka Fadahunsi

PRODUCTION MANAGER: Joe Chartier

PRODUCTION ASSISTANTS:

Jeffrey Danowitz (’65), Mayreni Polanco

CONTRIBUTING WRITERS:

Carol Abrams, Zane Berzins, Olayinka Fadahunsi,Bruce Felton, Michael Gillespie, Diane Harrigan,Lara Moon, John Neves, Warren Schultz,Marina Zogbi

CONTRIBUTING PHOTOGRAPHERS:

Phil Gallo, Mario Morgado, Elena Olivo,Jerry Speier

GRAPHIC DESIGN: Tom Dolle Design

EXECUTIVE DIRECTOR OF DEVELOPMENT

David Shanton

DIRECTOR OF ALUMNI RELATIONS

Lisa Poullard-Burton (’90)

CHIEF COMMUNICATIONS OFFICER

Carol Abrams

Baruch College Alumni Magazine © 2007 by Baruch CollegeThe City University of New York

Please address all editorial correspondence to:

Baruch College Alumni MagazineOffice of Communications and MarketingOne Bernard Baruch Way, Box A-1503New York, NY 10010-5585e-mail: [email protected]

Please send all inquiries about The Baruch College Fund,as well as address changes, to:

The Baruch College FundOffice of College AdvancementOne Bernard Baruch Way, Box A-1603New York, NY 10010-5585phone: 646-660-6060

For information about alumni programs and activities,please contact:

Baruch College Office of Alumni RelationsOne Bernard Baruch Way, Box A-1603New York, NY 10010-5585phone: 646-660-6097e-mail: [email protected]

Baruch College Alumni Magazine Onlinewww.baruch.cuny.edu/magazine

MessageFromThePresident

This issue commemorates the 75th anniver-sary of The Ticker, Baruch College’s award-winning student newspaper. Throughoutits history, The Ticker has done an excellent

job in covering current events at the College,reporting on trends, voicing opinions, and sharing“news you can use.” Just as importantly, The Tickerhas put the Baruch College community “on thesame page”—literally—by giving us a commonplace to turn for information.

The Ticker has created a community amongits staff. Several thousand of our alumni wrote,edited, photographed, and cartooned for TheTicker or worked on the business side and gotto know one another as they covered the campusand met unforgiving production deadlines.

Clear and open communication across thecommunity is a vital part of Baruch. Whether it is initiated by students or by staff, we strive tokeep people up-to-date so they know when aNobel Laureate in medicine is speaking on cam-pus (as Sir Paul Nurse did on Mar. 8, see page15), or when the Newman Library is open 24hours a day (as it is during midterm and finalexam weeks), or that one of our own is recog-nized (as Professor Bridgett Davis was when shereceived the Excellence in Education Award fromthe New York Association of Black Journalists).

STUDENT-PRODUCED MEDIA

Baruch is a better place because of its rich histo-ry of student-produced media. The Ticker is theundergraduate student newspaper. The GraduateVoice is the graduate student publication, now inmagazine format. Dollars & $ense is the well-established student-produced review of businessand society. Encounters, Baruch’s literary maga-zine, now over 10 years old, publishes originalpoetry, short stories, essays, and photographysubmitted by students. Encounters editors write,“We offer a space, both in the office and in ourliterary magazine, for all creative minds to collaborate.” That sentiment embodies howwell-rounded our students are.

Baruch students’ voices can be heard as wellas read. WBMB Radio, which takes its call let-ters from Bernard M. Baruch and refers to itselfas “The Biz” over the air, is the student-runradio station.

Many of you ask about the papers that youremember. The Sentry, which was a competitor ofThe Ticker, merged with The Ticker in 1977-78.The Reporter, which was the evening equivalentof The Ticker, no longer publishes. A newsletterfocused on rock music ultimatelyled to the creation of WBMBradio in the 1970s.

BARUCH COLLEGE ALUMNI

MAGAZINE

This magazine is our twice-yearlypublication sent to about 90,000Baruch alumni. As a reader, youknow we cover campus news andfaculty research, among other topics. But mostly,the magazine is about you and your classmatesand keeping you informed and connected toeach other. We encourage you to contributeupdates for our Class Notes section. You cansend your news to the Office of AlumniRelations, Baruch College, One Bernard BaruchWay, Box A-1603, New York, NY 10010-5585or e-mail it to [email protected].

BARUCH BRIEF E-MAILS TO ALUMNI

We have been supplementing our twice-yearlymagazine with Baruch Brief e-mails sent sixtimes per year. For the Baruch Briefs, LisaPoullard-Burton (’90), our director of alumnirelations, and our communications office com-pile news and timely invitations to events oncampus and events being sponsored by ouralumni organizations locally and in California,Florida, and Washington, D.C.

WWW.BARUCH.CUNY.EDU/ALUMNI

The content on our alumni website hasimproved to help you connect with the College

and with one another. We offer career assistancefor alumni and advise you of other alumni ben-efits. The site makes it easy for you to networkas well as reminisce.

SIGMA ALPHA DELTA REACHES 75

I would be remiss were I not to mention another 75th anniversary. Sigma Alpha Delta,Baruch’s oldest honor society, is also 75 thisyear. Still strong, Sigma Alpha Delta initiated

and/or hosts FreshmanOrientation, Oxford Debate,and the Faculty Drag, dur-ing which students and faculty meet informally. Thepurposes of the society havealways been to develop andimprove co-curricular life inthe College and foster closerrelationships between faculty

and students. Congratulations to all SigmaAlpha Delta alumni and thank you for youryears of service to the College.

COMING BACK TO CAMPUS

Remember, you, your family, and friends arealways welcome on campus. There are manyreasons to come back after graduation: network-ing, mentoring, use of campus resources, anddiscounts, including 15 percent off any programoffered through Baruch’s Division ofContinuing and Professional Studies (CAPS).

Lifelong connections—through The Ticker,Sigma Alpha Delta, or any number of Baruchexperiences—make us a stronger community.We appreciate your interest in and continuedinvolvement with Baruch.

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“Clear and open communication across the community is a vital part of Baruch.Whether it is initiated by students or by staff, we strive to keep people up-to-date.”

2 B A R U C H C O L L E G E A L U M N I M A G A Z I N E

LettersToTheEditor

THE HIGHEST ORDERMy congratulations to the entire staff of theOffice of Communications and Marketing forthe publication of another superior issue of thealumni magazine. The editorial content andoverall graphics are of the highest order. And,needless to say, I was especially proud of myprofile in Class Notes [BCAM Fall 2006, page27]. Marina Zogbi deserves praise for the man-ner in which she reported the story.

The magazine had me reliving my days atBaruch (then the School of Business and CivicAdministration of the College of the City ofNew York), and they were wonderful moments.And how much more digestible is the BaruchCollege name.

Continued good wishes to all for future success,RICHARD L. GILBERT (’42)

ARTS PATRON APPLAUDEDI was delighted to read the interview with FredaSilberman [BCAM Fall 2006, page 31]. Onewould never haveguessed that Fredaever doubted herability to shepherdthe Silberman series.She has a wonderfulear and a sure senseof the ability of theperformers sheengages to communi-cate with Baruch stu-dents. Thousands ofstudents are gratefulto her and to herhusband Aaron (’46)for their generosity toBaruch College. AndI am grateful for herfriendship.DENNIS SLAVIN, Associate Provost, Baruch College

Dennis Slavin is the former chair of Baruch’s Department

of Music, which is now part of the Department of Fine and

Performing Arts.

CAROLINA ON OUR MINDSThe BCAM article on Bernard Baruch’s god-daughter Virginia Van Ess Lindsey [“The

Godfather: Bernard Baruch,” Summer 2006]was brought to my attention by my co-worker

Adele Franzblau, andI enjoyed it so much.Not only was it newinformation to me, itwas well written byDiane Harrigan.We’ve shared it withthe rest of our staffand volunteers atHobcaw Barony aswell as with Mary

E. Miller, the author of our newest publication,The Baroness of Hobcaw, the biography of Belle W. Baruch. The biography was released in2006 along with a history of Hobcaw Barony(Plantation Between the Waters: A Brief Historyof Hobcaw Barony), finally getting into printmore information about the Baruchs’ connection to South Carolina.

Thank you for spotlighting more of “theprivate manbehind the augustpublic persona.”LEE G. BROCKINGTON,

Senior Interpreter

at Hobcaw Barony,

The Belle W. Baruch

Foundation

In 1905 Bernard

Baruch bought

Hobcaw Barony, a

sprawling southern

seaside retreat

where he entertained

world leaders and

captains of industry.

His oldest child,

Belle, grew up at

Hobcaw and began buying the estate in 1935. On her

death in 1964, she willed the 17,500-acre refuge to

South Carolina’s colleges and universities for wildlife

conservation and biological research.

BARUCH COLLEGE ALUMNI MAGAZINE welcomes your comments and opinions. Please mail letters to Baruch CollegeAlumni Magazine, Office of Communications and Marketing, One Bernard Baruch Way, Box A-1503, New York, NY10010-5585, or send e-mail to [email protected]. Please include your mailing address, phone num-ber, and degree and year. Letters become the property of Baruch College and may be edited for length and clarity.Si

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S U M M E R 2 0 0 7 3

T he Sidney Harman Writer-in-Residence Program will celebrateits 10th anniversary next year.

Funded bySidney Harman(’39) (left), theprogram bringsdistinguishedwriters to theBaruch Collegecampus annually.Dr. Harman’sdecision to

endow the program was based on hisbelief that “good writing is revelatory.It is not merely transferring fullyformed material from brain to paper.Writing is an act of magical creation;writing is discovery.”

To find out more about theHarman Program, you can visitwww.baruch.cuny.edu/wsas/Harman.To get on the invitation list for theHarman Program 10th AnniversaryCelebration in Spring 2008, pleasecontact Professor Roslyn Bernstein,director of the program, at646-312-3930 or [email protected].

See pages 6–7 for more on the Harman Program,including itsroster of writers.

We’re Having a PartyHARMAN PROGRAM TURNS 10

Freda Silberman, Dean Myrna Chase, and Dennis Slavin, at theconcert series’s 20th anniversary celebration in 2006.


BaruchInBrief

It’s a social trend that’s gathering momentum:the man or woman who starts a business atthe age of 50, or 60, or 70. The popularimage of the entrepreneur as the ambitious,young hotshot, it turns out, is largely false. Later-life entrepreneurship, a largely unnoticed and unexamined phenomenon,is rapidly growing.

To get a better sense of what is drivingthis trend, Rogoff and his colleagues organ-ized a one-day conference at Baruch lastOctober. They partnered with the AmericanAssociation of Retired Persons (AARP) andthe UJA Federation of New York to look atsome of the specifics associated with olderentrepreneurs. Rogoff called the conference“a seminal event, one that helped definelater-life entrepreneurship and create a newfield of study.”

Conference participants considered avariety of issues. How does later-life entre-preneurship differ in risk-taking, financing,and family dynamics? Are older entrepre-neurs driven by the need to supplementtheir retirement incomes, or are they pursu-ing a lifelong dream? What determines thesuccess or failure of their ventures?

The October conference includedresearchers from a wide range of disci-plines: economics, sociology, finance,gerontology, and philanthropy. Notablyabsent were the subjects of the confer-ences: later-life entrepreneurs. But that

T he Field Center for Entrepreneurship has been supporting

business owners of all stripes for nearly 15 years, but it

was only recently that Edward Rogoff, the center’s director,

and his colleagues identified an unexpected demographic among

their clientele: the older entrepreneur.

will change. Now thatthe “experts” have hadtheir say, the FieldCenter is planning a sec-ond conference, this onefor the older men andwomen who are starting,managing, or expandingbusinesses.

According to Rogoff,the Fall 2007 conferencewill deal with the specialneeds and characteristicsof this group. Forinstance, Rogoff pointsout, older entrepreneursoften have extensive networks of former colleagues, friends, andacquaintances cultivatedover decades. These people can become a“unique and invaluableasset” for the older busi-nessperson. The olderentrepreneur also hasspecial concerns, theforemost often beinghow to retain retirementhealth benefits whenstarting a new venture.

Conference organizersare thinking big. Taking

advantage of the AARP’s extensive mem-bership and mailing lists, Monica Dean,administrative director of the Field Center,says the upcoming event could draw up to1,000 participants. To date, says Ed Rogoff,“there exists no community of older entre-preneurs and no programs for them. We’reaiming to change that.” For more informa-tion, call 646-312-4780. —ZANE BERZINS

New Businesses for Older Entrepreneurs

Bronx native and Field Center alumna ELEANOR LONDON, 51, openedXtra Diva Outlet, a plus-sized women’s fashion boutique in Midtown,with partner Al Vasquez. Xtra Diva, which has about 400 customers, carries a full range of plus-sized fashions, focusing on the largest sizes,which many well-known plus-sized chains don’t stock. Shopping is byappointment (call 212-920-9505). Ph

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convinced. “If that’s thecase, then why don’t I haveone company where every-body’s stressed and anotherwhere everybody is fine?”

She believes the key liesin the individual’s sense ofpriorities. Burnout, she sus-pects, happens to folks whoplace work above all else.

“The workplace is not per-fect. At some point, you’regoing to come across road-

blocks. If you can’t be successful at themost important thing in your life, youare going to burnout eventually.”Burnout also occurs when work takes

over, causing a person to spendless time on those things thatreally matter to him or her.

So if her hypotheses panout, how might business thinkingchange? “Businesses need people

to get the work done. Many organ-izations don’t realize what theyare doing to their people,especially their best people,

because the person who getsburned out in many casesmay be their best worker,someone who is reallyengaged—maybe tooengaged.” Some solutionsfor at-risk employees: vacation, a sabbatical, or a prohibition on overtime.“Businesses need to think of employees as more thanjust those robots that aregoing to work, work, workfor them.”

Rita Shea–Van Fossenwill complete her dissertationand her first full marathonin 2007.

—DIANE HARRIGAN

“Is your job your life?If so, go get a life,”advises business doctoral stu-dent Rita Shea–Van Fossen.It’s not advice she hands outcavalierly or without empa-thy, but nonetheless it’s herprescription to prevent realworkplace burnout.Shea–Van Fossen is conduct-ing research into how work-place burnout develops.“There has been very littletheory for what’s happening; burnout’s notwell understood,” she says.

This second careerist doesn’t derive herinterest in burnout from her own work-lifeexperiences, although she admits to times ofexhaustion during her 18 years atCoopers & Lybrand, the Sands Hoteland Casino, and the Red Cross ofPhiladelphia as their CFO.Among her fellow business academics, “burnout” meanssomething very specific.

“Burnout is a long-termprocess. In our commonvernacular, we use‘burned out’ to meantired, which it doesn’t.It’s much more than abad day at the office,”she explains. “Withburnout, there’s emo-tional exhaustion, cyni-cism/depersonalization,and a reduced sense ofpersonal accomplishment.”The current researchshows that personality is not a big factor inburnout and thatburnout is more aboutthe environment thanthe individual. ButShea–Van Fossen is not

S U M M E R 2 0 0 7 5

BaruchInBrief

S T R E S S E D TO T H E M A X ?

Under Mason Hall’s cavernous stagein the Lawrence and Eris FieldBuilding (better known as 17 Lex)

are several dank storage rooms that areremarkable for one reason: their walls (and, in some cases, ceilings, doors, and air ducts) are covered with colorful graffitidocumenting past student productions.The effect of this striking artwork in its dimunderground lair is reminiscent of somethinguncovered by an archeological dig. Thoughmost of the shows commemorated are fromthe 1950s through the 1980s, there are afew earlier and later citations. (Mason Hallhas not been used extensively for studentproductions since the late 1980s.)

Along with the many student actorsmemorialized in the graffiti are plays andmusicals—and the years they were produced.Included are Tea and Sympathy (’59), Stalag17 (’62), The Pajama Game (’65), Steambath(’74), Once Upon a Mattress (’75), Our Town(’75), Kiss Me, Kate (’77), My Sister Eileen(’79), and Little Mary Sunshine (’80), toname a few. —MARINA ZOGBI

AT RISK FOR BURNOUT? n Is your job priority #1? n Does work pull you away

from what is most impor-tant in your life?

n Do your friends and fami-ly think you are overlyengaged with your work?

n Are you young, right outof college, and gung-ho?

n Do you have vacationtime banked and nottaken? Or, worse, haveyou lost vacation timebecause you felt youcouldn’t take it?

Shea–Van Fossen competing at theNASTAR racecourse in Vail,Colorado, last January.

What Lies Beneath

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BaruchInBrief

S P R I N G 2 0 0 7 H A R M A N W R I T E R - I N - R E S I D E N C E

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MARK KURLANSKY truly engagedwith Baruch students during his residency, teaching Journalism andthe Literary Imagination as well assessions with many individual classesand hundreds of students. He metwith journalism students enrolled inJournalistic Writing, Feature ArticleWriting, and Environmental Reportingclasses; Great Works of Literature students; composition students; andhonors students from the Peopling ofNew York seminar. In addition, heserved as the judge of the 2007 creative nonfiction student writingcompetition.

Kurlansky brought a depth andbreadth of experience to Baruch. Hehas written nine books of nonfiction,including Cod: A Biography of the FishThat Changed the World, Salt: A WorldHistory, and The Big Oyster: Historyon the Half Shell; the novel Boogalooon 2nd Avenue; a collection of shortstories, The White Man in the Tree andOther Stories; and three children’sbooks. His newest book, Nonviolence:25 Lessons from the History of aDangerous Idea, was pub-lished in 2006. From 1976 to1991, Kurlansky was a foreignreporter for the InternationalHerald Tribune, theChicago Tribune, theMiami Herald, andthe PhiladelphiaInquirer. His articleshave appeared inPartisan Review,Harper’s, The NewYork TimesMagazine, AudubonMagazine, Food &Wine, andGourmet.

MOST COLLEGE-EDUCATED AMERICANS can name the primary causes of the American Revolution, but do these same individuals realize that certain economicconditions made revolution feasible? That behind one of the greatest experiments in

human history—American democracy—lies a humble fish? If they don’t, Spring 2007Harman Writer-in-Residence Mark Kurlansky has just the book to enlighten them (and usall): Cod: A Biography of the Fish That Changed the World (Penguin, 1997). This commercialfisherman turned writer explains: “By the eighteenth century, cod had lifted New Englandfrom a distant colony of starving settlers to an international commercial power.” The NewYork Times appropriately called Cod “a new tool for scanning world history.”

Excerpt from COD: A BIOGRAPHY OF THE FISH THAT CHANGED THE WORLD

New England, the southernmost groundsof the Atlantic cod, had an inshore winterfishing season and an offshore summer season. It also had good farmland. WhileNewfoundland remained a frontier withsummer fishing rooms [shore spaces fordrying the catch], Massachusetts had resi-dents who needed coopers,blacksmiths, bakers, and ship-builders—tradesmen withfamilies that built communi-ties. It also became an agricul-tural society, settlers movingever farther toward westernMassachusetts looking for fer-tile land to produce goods forthe prosperous coastal mar-ket. As the most flourishingAmerican community northof Virginia, New England was perfectly

positioned for trade. In cod it hada product that Europe and

European colonieswanted, andbecause of cod it

had a populationwithspendingpower that

was hungry for European products. Thiswas what built Boston.

. . . . New Englanders were becoming acommercial people, independent and pros-perous and resentful of monopolies. Whilethe West Indies sugar planters were thrivingon protected markets, New Englanders were

growing rich on free-tradecapitalism. Theirs was a cultof the individual, with com-merce becoming almost theNew England religion. Eventhe fishermen were inde-pendent entrepreneurs,working not on salary but, as they still do in most of the world, for a share of thecatch. Adam Smith, the eighteenth-century economist,

singled out the New England fishery forpraise in his seminal work on capitalism,The Wealth of Nations. To Smith, the fisherywas an exciting example of how an economycould flourish if individuals were given anunrestricted commercial environment.

The British Crown had never intended togrant such freedom, and now it had a colonythat no longer needed it—a dangerousprecedent in the midst of the empire.


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On Mar. 20, Spring 2007 Harman Writer-in-Residence Mark Kurlanskyoffered a talk and reading. His presentation walked the 175-plus in atten-dance through his many books, with a discussion of how he found hissubjects—or how his subjects found him. The event was co-sponsored bythe Journalism Program and Poets & Writers.

S U M M E R 2 0 0 7 7

BaruchInBrief

THE SIDNEY HARMAN WRITER-IN-RESIDENCE P R O G R A M ,funded by Sidney Harman (’39), will cele-brate its 10th anniversary next year. The program has brought two distinguished writers to the Baruch College campus everyyear. Here’s the impressive Harman roster:

A U T H O R S / J O U R N A L I S T S

William FinneganPhilip GourevitchBen KatchorJane KramerMark Kurlansky

F I C T I O N W R I T E R S

Paul AusterSusan Choi Anita DesaiFrancisco GoldmanColum McCannLorrie MooreSigrid Nunez (Fall 2007)John Edgar Wideman

P L AY W R I G H T S

Edward AlbeeTony Kushner

P O E T S

Agha Shahid AliYehuda AmichaiApril BernardCarol Muske-DukesCharles Simic (Spring 2008)

2 0 0 7 – 2 0 0 8 E V E N T S

SIGRID NUNEZA Reading and ConversationTuesday, October 23, 2007

CHARLES SIMICA Reading and ConversationTuesday, March 18, 2008

Please see the Letters page for contact infor-mation about the Harman Program and the10th Anniversary Celebration in Spring 2008.

IT’S A SAFE BET to say that not toomany U.S. soldiers in Iraq devote theirfree time to reading the works of Emile

Durkheim and C. Wright Mills, but that’sjust what Gustavo Agosto-DaFonseca didwhen his duties as staff sergeant in the 529thMovement Control Teamof the 1st Corps SupportCommand (Airborne)permitted. He read theclassics of sociology andsocial theory.

Though his studies atBaruch were twice inter-rupted by military service,Agosto-DaFonseca wasdetermined to earn a college degree. Born andreared in East Harlem, hecalls his mother his inspi-ration. His father, whowas from Puerto Rico,died when Gustavo wassix, so his mother strug-gled to raise him single-handedly. She impressedupon him the impor-tance of pursuing theeducational opportunitiesthat were not available toher under Brazil’s formermilitary regime.

A serious, careful, andwell-spoken young man, he first came toBaruch in 2002. At the time, he wasalready an army reservist, having enlisted atage 17. He managed just one semesterbefore being called to active duty. Agosto-DaFonseca lost a year. He then re-enrolledin 2004 and managed to complete anentire year plus a summer of course workbefore being sent to Iraq. During that year,he met Baruch Professor of Sociology andBlack and Hispanic Studies Ted Henken,one of three faculty members who wouldbecome mentors. While stationed in Tikrit,amidst mounting violence, he correspond-

GRACE UNDER FIRE: Soldier-Scholar Gustavo Agosto-DaFonseca (’07)

ed regularly with the three—Henken,Associate Professor and Chair of Black and Hispanic Studies Héctor Cordero-Guzmán, and Professor of Sociology andAnthropology Susan Chambré—via e-mail.“I shared with them my experiences . . .

how I was doing, howmy unit was doing,”he says. They, in turn,gave him moral sup-port and, in the caseof Henken, an extensive reading list.Henken also beganurging him towardgraduate school.

When he returnedto Baruch in Spring2006, he was ready toconsider both gradu-ate school and a senior honors thesis.Fascinated by socialmarginalization, hehas decided to studysocial stratification,race, and ethnic relations. With dedi-cated advisement and mentoring fromProfessors Henkenand Chambré, heapplied to graduate

programs in sociology at some of thecountry’s top universities and was acceptedat Boston College, the CUNY GraduateCenter, the University of Chicago, and theUniversity of Connecticut, all with offersof full-tuition remission.

He graduated in Spring 2007 with anoverall GPA of 3.67 and a GPA of 3.98 insociology. He has accepted a PresidentialFellowship at Boston College—$19,000 ayear plus full-tuition coverage. ProfessorHenken predicts a distinguished academiccareer for his prize pupil, who hopes toreturn to CUNY to teach. —ZANE BERZINSPh

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his professors via e-mail. “I shared with them

my experiences,” he says. They, in turn, gave himmoral support and anextensive reading list.


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BaruchInBrief

IT’S NOT OFTEN that graduate stu-dents enjoy a payday that covers the costof their program more than fivefold.

But that’s what happened this yearwhen current Baruch Master ofScience in Financial Engineering(MFE) student Konstantinos (akaGus) Tsahas won second place inthe 2007 Interactive BrokersCollegiate Trading Olympiad.He took home a $50,000 prize;Baruch’s MFE tuition currentlyranges from $9,800 for in-statestudents to $18,000 for nonresi-dents. His win is more astonishinggiven that last year MFE candi-date Bharath Govindarajan alsoplaced second. “Money aside,being second in this competition,which was a lot more popular andhotly contested this year, is a greatachievement,” says MFE ProgramDirector Dan Stefanica. “And having thesecond place two years in a row, as a pro-gram, is an excellent feat for the BaruchMFE.” The program, which vies successfullywith the best programs in the nation inmore than just this competition, is just five years old.

The MFE Program, offered throughBaruch’s Weissman School Department ofMathematics, combines a rigorous treat-ment of the mathematical concepts requiredfor modeling and solving financial problemswith a strong emphasis on computationaltechniques. Stefanica describes the MFE asa “professional master’s program offeringhigh-quality education with the goal ofgraduating people who will be successful inthe job market.” Graduates with strongmath and programming skills work onquant desks, as liaisons between, and sup-port for, quantitative analysts and traders,or as data, IT, and research analysts. Thosewith stronger financial backgrounds work in

risk management and structured finance oras financial analysts. Students have beenhired by the Bank of New York, BloombergL.P., Credit Suisse, JPMorgan Chase,Morgan Stanley, and UBS,among others.

By almost any standard, theMFE Program can be consid-ered a huge success.

When the program firststarted accepting applications in2002, there were 58 applicants,of whom 25 were admitted and20 enrolled. For Fall 2006, therewere 184 applications, 42 acceptances, and34 enrollees. Given these numbers, asStefanica likes to point out, it is harder to beadmitted to Baruch’s MFE Program than

Quants Could Be Hottest New ProfessionalsHOT MARKET FOR F INANCIAL ENGINEERS

to the country’s top-rated program at UCBerkeley. These numbers translate intotougher enrollment standards every year.

It doesn’t hurt either that Baruch’s pro-gram is financially accessible. CompetitorsCarnegie Mellon, Columbia, and NYUoffer MFE programs costing $63,700,$36,600, and $38,900, respectively. With

nary a difference in quality or out-come—Baruch graduates command

salaries upward of $130,000—Baruch is often an applicant’sfirst choice.

Stefanica cites other key sellingpoints. First is location: Manhattanis the world’s largest capital mar-ket. Next flexibility: Students havethe option to attend either part orfull time, with all classes offeredafter 6 pm to accommodate tradi-tional job schedules. “We don’ttreat part-timers as second-class citi-

zens; everyone takes the same classesand studies together,” says Stefanica.

Part-timers complete the program infive or six semesters, full-time students

in three. Once they do, they have excel-lent employment prospects. The programboasts a graduation placement rate of morethan 90 percent.

Stefanica is himself stunned by the com-mitment of students and graduates alike.For example, last October alumni formedthe Baruch Financial Engineering AlumniAssociation on their own initiative. “Over50 percent of our alumni participated in

the kick-off event—somecoming from as far away asChicago and London toattend!” says Stefanica. Theassociation’s first order ofbusiness: offering one-on-onementoring to any current student who wants it. continued on page 10

MFE student Gus Tsahas (’07), who won the second-place purse of $50,000 in the 2007 InteractiveBrokers Collegiate Trading Olympiad. The Greekimmigrant, also an engineer, owns a constructionbusiness in Queens. Ill

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The elegant Cipriani 42nd Street was thesite of this year’s annual Bernard BaruchDinner, the 18th in the history of the

College. The dinner, which attracted 430guests, raised a record-setting $1.2 million.Besides serving as an occasion to pay tributeto the College’s namesake—Bernard M.Baruch (class of 1889), statesman, financier,and devoted alumnus—the dinner honorssome of the College’s more contemporarysupporters. The Distinguished Alumnus Awardwas presented to Larry Simon (’65),co-founder, vice chairman, and former presidentand chief executive officer of Ivy AssetManagement. He was selected for his remark-able business acumen, his achievements, andhis unfailing support of Baruch and its students.

18th Annual Bernard Baruch DinnerRaises Record Amount

Larry Simon exemplifies the kind of intelli-gence, talent, and drive that characterize successful Baruch College alumni. The BaruchMedal for Business and Civic Leadership celebrated the partnership between AbbottLaboratories and Baruch College and honoredthe architect of that partnership, RichardCorbin, controller for corporate administrationat Abbott Labs. With a corporate objective ofembracing diversity, Abbott Labs singled outBaruch College 10 years ago as a source foreducated, savvy, and ethnically diverseemployees. Corbin and hiscompany have valued Baruchstudents and created oppor-tunities for them to succeed.

—CAROL ABRAMS

ABOVE: Baruch College Fund Trustee Martin V. Alonzo(’52, MBA ’71) (back row, center) was joined at histable by Baruch’s Vice President for Student Affairsand Enrollment Management Ben Corpus (back row,right) and six current Baruch students.

ABOVE: The honorees and PresidentWaldron (center) surrounded by currentBaruch students, including the presidentsof the Undergraduate StudentGovernment, the Investment BankingClub, and the Bio-Med Society.

RIGHT: Honoree Rich Corbin with hiswife, Monica.

BELOW: Former Honoree Marvin Schwartz(’62, LHD [Hon.] ’02) (left) and LarryZicklin (’57, LHD [Hon.] ’99), presidentof The Baruch College Fund and one ofthe hosts of the evening.

ABOVE: Honoree Larry Simon (’65) with his wife, Sandy.

BELOW: President Kathleen Waldron (left) and U.S. Ambassador Shirley E. Barnes (’59). Barnes was U.S. ambassador to the Republic of Madagascar from 1998 to 2001.

S U M M E R 2 0 0 7 9

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WHEN graduate students fromBaruch’s School of Public Affairsinvited dignitaries to attend their

two-day conference on sharing nutritionalinformation in Africa,they weren’t expectingtoo many RSVPs fromperpetually busy diplo-mats. To their surprise,however, high-rankingenvoys from four Africannations accepted theirinvitation to the confer-ence Nutrition in Africa,held at Baruch on Mar.28–29, giving the stu-dents a rare opportunityto present theirresearch to real-life policy leaders.

Visitors at the eventincluded BonifaceChidyausiku, permanentrepresentative of Zimbabwe to the UnitedNations; Abdalmahmood AbdalhaleemMohamad, permanent representative of Sudan

continued from page 8

Graduates are alsointegral members ofa new curriculumcommittee, theirinput helpingadministrators antic-ipate FE trends andthe needs of employ-

ers. Alketa Hysenbegasi (MFE ’05), vicepresident of portfolio management for a major bank in New York, echoes thesentiments of all graduates when shesays, “I am proud to be an alumna of the MFE Program.”

It seems to be the nature of this program—its heavy emphasis on teamprojects—that spurs collegiality. Vladimir

Voronov (’05, MFE ’07) explains, “Sinceyour performance in class depends notonly on your indi-vidual effort but onyour collaborationwith people inyour group, yourclassmates becomeyour comrades. Itremains that wayeven after gradua-tion.” Voronov, a risk analyst with CIBCWorld Markets, is ambitious not only forhimself but for the MFE Program. “Weall want to see our program rise to firstplace among comparable programs. Theonly way we can achieve that is by workingtogether: the professors, current students,and alumni.” Berkeley, watch out.

—DIANE HARRIGAN

Anyone interested in learning more about the MFE

Program should visit www.baruch.cuny.edu/math/

masters.html or e-mail [email protected].

to the UN; Counselor Issa Konfourou of Mali’spermanent mission to the UN; and NwabiseStofile of the South African consulate.

Organized by students in Public AffairsProfessor Sarah Ryan’sclass on nonprofit com-munications strategies,the conference show-cased the students’research on spreadingnutrition-related informa-tion in several Africannations, includingDjibouti, Liberia, Kenya,Niger, Madagascar,Namibia, Mozambique,and Sudan.

A New York Timesarticle on the plight ofunderfed children in several African countriesinspired Ryan to ask students in her

Communications and Public Settings class todevelop communications policies that woulddisseminate nutritional information in a

Sudanese Ambassador Abdalmahmood Abdalhaleem Mohamad addresses the audience, with MPA candidates and “Sudan group” panel members Catherine Soto, William Main, and Satoshi Ohno in the background.


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“It is harder to be admitted toBaruch’s MFE Program than tothe country’s top-rated programat UC Berkeley.” —DAN STEFANICA

A woman prepares Mokhat berries, in Dafur, Sudan.

Alketa Hysenbegasi(MFE ’05)

Vladimir Voronov(’05, MFE ’07)

S PA S T U D E N T S P R E S E N T R E S E A R C H TO R E A L - L I F E P O L I C Y L E A D E R S

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W HEN CUNY OFFERED ITSmember institutions the opportunity to showcase their

expertise in the form of audio podcasts,the Zicklin School of Business wasamong the first to respond. ZicklinDean John Elliott and Baruch’s ChiefCommunications Officer Carol Abramsput together the Baruch Business Report,a mix of business features in interviewformat, snapshots of the results of theCFO Survey conducted quarterly byZicklin and Financial ExecutivesIncorporated (FEI), and discussions ofcurrent economic trends.

Podcasting, the downloading to acomputer or portable media player of asyndicated audio feed subscription service available online, is a fairly recenttechnological advance that has taken off.CUNY Radio offers a variety of podcastson a plethora of topics.

The podcasts’ range of topics hasbeen expanding since the program’sinception in summer 2006, and listenersmay now choose from a wide variety of subjects, including sports, collegeevents, and faculty and staff achievementsas well as business issues. Recent offerings include:

n An interview with Matt Soja, Baruch student and record-settingcross-country runner. His victory inthe CUNY Athletic ConferenceChampionship was the first individualchampionship for the Baruch men’scross-country program.

n A broadcast on the recent patentawarded to the director of Baruch’sComputer Center for VisuallyImpaired People (CCVIP), KarenGourgey, for her development of the

UNBUTTONED: Baruch Podcasts on CUNY Radio, No Longer All Business

Talking Tactile Tablet, an interactivecomputer peripheral device that visu-ally impaired people can use to learnabout everything from the geographyof African countries to the geometryof Euclid and much more. This pod-cast also featured a New York TimesTech Talk segment on the device, viatheir website.

n Baruch law professor, immigrationlawyer, Daily News columnist, andauthor of U.S. Immigration andCitizenship—Your Complete Guide,Allan Wernick tackles immigrationand citizenship questions. Each week,he guides listeners through thelabyrinth of federal laws, court decisions, agency rules, and policies,offering practical advice in response to questions from his readers. —LARA MOON

To listen to these and other podcasts on CUNY Radio,

visit www1.cuny.edu/forums/podcasts/?page_id=12.

S U M M E R 2 0 0 7 11

BaruchInBrief

nation of their choice. The students wereasked to delve into local cultures and politicsand learn how the task of informing peopleon reducing malnutrition might vary fromcountry to country.

While the threat of starvation has typicallyreceived more attention from world media anddonor agencies, malnourished children whosurvive often suffer from lifelong debilitatingconditions, including stunted growth, lowerIQs, and other chronic ailments.

The task of understanding how to publicizecritical information about nutrition in Africancountries also highlighted communicationsdeficiencies closer to home. “The biggest thingthat they’ve learned is how little informationthey can get about what goes on from day today in Africa from the media,” said Ryan.

Annie Balocating (MPA ’09), a studentwhose group focused on the southeasternAfrican nation of Mozambique, agreed thatinformation campaigns require more thanpolitical backing to truly make an impact.“It’s been really eye-opening to find outabout Mozambique’s approach to the prob-lem of malnutrition,” she said. “The coun-try’s in a situation where a lot of things areworking and the government is committed,but half the population are children andgrain is scarce.”

The conference has already yieldedimpressive results, with her students receiv-ing inquiries and encouragement on theirresearch from organizations such as UNICEFand Doctors Without Borders and scholarssuch as Dr. Arvind Singhal, a renownedexpert on communication in developingcountries. “I’ve also gotten firm commitmentsfrom six students who want to travel to Africato gather more information” on the countriesthey researched, added Ryan. While copies ofthe students’ research is available in electron-ic format to the general public, she hopesthat further research resulting from their visitswill result in a book contract.

“I want them to know that if they do goodwork, they can change the world for the better,”said Ryan. “I hope that this book and this con-ference show them that they can accomplishanything.” —OLAYINKA FADAHUNSI


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It just might be the most visited placeon campus. It’s the William and AnitaNewman Library, which welcomed its

10-millionth visitor on Feb. 3. (The libraryopened its doors in fall 1994.) The lucky10-millionth visitor, Sandra Younger, apart-time undergraduate, received a$1,000 giftcertificate tothe Collegebookstore.Other winnersincluded fivestudents whoaced theNewmanLibrary Trivia Quiz, each netting an AppleiPhone. The celebration was the culmina-tion of a many-week countdown. “We areparticularly proud of the 10-MillionthVisitor Countdown,” said Professor ArthurDowning, head librarian and the College’schief information officer, “because it is acelebration of how the library, as a place,plays a central role in student life.” Allattendees of the official party on Feb. 8were treated to festive cupcakes.

THE SWEEET REWARDS

OF STUDYING

O PRAH’S NOT THE ONLY ONEwith a book club. Going on its sec-ond year is Baruch’s Faculty Book

Club, which is sponsored by the provost’soffice and features selections that stimulatediscussion of what constitutes effective col-lege-level teaching. This past year’s book,Donald L. Finkel’s Teaching with YourMouth Shut (Boynton/Cook, 2000), pro-voked discussion about innova-tive, nontraditional models ofclassroom teaching.

Case-study driven, Finkel’sbook proposes an alternativedemocratic (possibly Socratic)vision with chapters titled “Letthe Students Do the Talking”and “Refusing to ‘Teach’:Separating Power and Authorityin the Classroom.” Joining inthis year’s discussion were 51

F A C U L T Y B O O K C L U B

professors from across the curriculum.Leading the conversation were BaruchAssociate Professor Elisabeth Gareis andAdjunct Professor Leigh Williams, bothfrom the Department of CommunicationStudies.

“The book club provides a perfectforum for discussing the latest develop-ments in pedagogy. Conversations are

always spirited, and bookclub members invariablylearn new ways of teachingeven more effectively toengage all students in thelearning process,” saysGareis. Last year’s book wasWlodkowski andGinsberg’s Diversity andMotivation: CulturallyResponsive Teaching.

—DIANE HARRIGAN

B aruch College is inextricablyintertwined in the history ofAmerican finance, not least

through its most famous donor and

Perfect Match 20th-century guru/financier BernardBaruch. So establishing a relationshipwith the Museum of American Finance,located at 48 Wall Street, is no stretchfor either institution. The museum, the nation’s only independent publicmuseum dedicated to celebrating entre-preneurship and the democratic freemarket tradition and an affiliate of theSmithsonian Institution, is partnering withBaruch to share resources (informationand collections), plan College-basedprogramming and events, and jointlyexplore community outreach to promotefinancial education. As it happens, bothinstitutions share common educationalgoals: examining American financial history and fostering real-world financialliteracy skills. Philanthropist JohnHerzog, currently the chairman ofSmythe & Co. and the founder of themuseum, suggested the partnership.

—DIANE HARRIGANA L U M N I M A G A Z I N EW

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BaruchInBrief

B aruch’s athletics teams had a stellar 2006–2007 season.Two especially successful teams were men’s soccer andwomen’s tennis. The men won the CUNY Athletic

Conference soccer championship and played in the NCAATournament against Wesleyan University. The women finishedsecond in the tennis conference championships with 10 matchvictories. The women’s team was spectacular in the classroom aswell, with a team GPA of 3.416.

M uch like writers whorequire a room of theirown to pen a masterpiece,

researchers also need their ownspace to compile and analyze thedata that forms the backbone of theirwork. Baruch’s newly opened Researchand Statistical ConsultingLaboratory is just such a place.The lab provides statisticalconsulting services to Baruchfaculty and PhD studentsengaged in empirical research in

Zicklin School of Business, the facilityoffers 40 computer workstations, twonetwork printers, a variety of current statistical software, dividers that separatesubjects to prevent corruption of theexperiments, a meeting space for presen-tations and consultations, and officespace for faculty and staff.

The Research and StatisticalConsulting Laboratory fosters high-quality, interdisciplinary research thatwill place Baruch on the cutting edge

of statistical technology andexperimental research.

—LARA MOON

The Bearcats finish season as champs!

business, public policy,and social and behavioralsciences, as well as a fullyequipped facility whereresearch experimentscan be designed and conducted.

Opened in February2007 and developed by

Karl R. Lang, an associateprofessor of computer infor-

mation systems at Baruch’s

NEW STATISTICS-CIS LAB

Women’s tennis star freshmanShalanda Graham.


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Snapshots Do donuts make the world go round?—in more waysthan one, perhaps. Krispy Kreme President and CEODaryl Brewster certainly thinks so. For the last two years,he has brought his brand of optimism and confidence tothe well-known bakery goods company, founded in 1937but recently experiencing hard times (Krispy Kreme wasbeing managed by turnaround firm Kroll Zolfo Cooperwhen Brewster arrived). Brewster’s strategy: “You alwaysneed to plan beyond survival—or else you never getbeyond survival.” In the works are stores in the Middle

East, the Philippines, Indonesia, Japan, Korea, and Australia. Brewster was interviewed on Mar. 12for Inside the Executive Suite: Be the One©, a televised series sponsored by Baruch’s Division ofContinuing and Professional Studies (CAPS).

“Globalization: A Force for Good?” wasthe provocative title of the 2006 WeissmanCenter for International Business DistinguishedLecture. Guest speaker Frederic S. Mishkin,member of the Board of Governors of theFederal Reserve System (and son of Baruchbenefactor Sidney Mishkin [’34]), answeredwith a qualified “yes.” He explained that, whileglobalization of trade and information has lift-ed vast numbers of the world’s people out of extreme poverty, financial globalizationis still far from complete and would not be an easy task. Mishkin has been a consultant to the World Bank, the Inter-American Development Bank, and theInternational Monetary Fund and has taught at Columbia, the University of Chicago,Northwestern, and Princeton.

Democratic presidential candidateJohn Edwards, formersenator from NorthCarolina, took part atBaruch College in aforum on the workingpoor sponsored by theCommunity ServiceSociety and Local32BJ of the ServiceEmployees International

Union in February. Daily News columnist Errol Louisacted as moderator. Senator Edwards discussed deficiencies in health care, education, and employmentopportunities for Americans at the bottom of the economic ladder.

The CEOs of SONY and Best Buy—Sir Howard Stringer andBrad Anderson—were interviewed by CNN journalist Jeff Greenfieldin Mason Hall on Mar. 14 for CEO Exchange, a television programaired nationally on PBS (www.pbs.org/ceoexchange). Otherschools that have hosted the show include Berkeley, Columbia,Duke, Harvard, Northwestern, UCLA, the University of Chicago,and the University of Pennsylvania. From left: Springer, Anderson,Greenfield.

The “New Political Landscape” was the subject of a wide-ranging discussion on politics and policies between Rep. CharlesRangel, senior member of New York’s Congressional delegation,and Public Affairs Professor Doug Muzzio. Last November Rangeldiscussed the effect of recent elections on domestic and foreignpolicy. He is serving his 18th term as a member of the U.S. Houseof Representatives and is the ranking member of the Committeeon Ways and Means. M

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“The LeadershipLessons of Sir ErnestShackleton” was thetopic of Apr. 18’sZicklin GraduateLeadership SpeakerSeries presentation byBaruch College Fund

Trustee and double alumnusArthur Ainsberg (’68, MBA ’72).Ainsberg, who has spent 10 yearsstudying the early-20th-century

explorer famous for leading 27 men on a seemingly doomed Antarcticaexpedition to safety, is in awe of Shackleton’s “heroic management.”“Shackleton has given us a blueprint for our daily lives and shown ushow to be a leader,” said Ainsberg, who drew up seven succinct lessonsfrom the Endurance journey. Among those in attendance were fellow BCFTrustees Larry Zicklin (’57, LHD [Hon.] ’99) and Max Berger (’68) andAinsberg’s friend and former classmate Rick Gesoff (’68). Ainsberg isdirector of National Financial Partners Corp.

Baruch Performing Arts Center(BPAC) welcomed actress and 2006Obie winner Dana Ivey last winter.She performed in the ActingCompany’s Salon Series in the playWest Moon Street, Rob Urbinati’sadaptation of Oscar Wilde’s LordArthur Savile’s Crime. Ivey’s filmogra-phy includes Legally Blonde 2, DirtyRotten Scoundrels, and The Color

Purple. The Salon Series offers an opportunity to see captivating but rarely produced plays, performed byprominent New York stage actors and guest stars, and provides financial support for the Literacy ThroughTheater Program in city schools.

Nina and Tim Zagat, the co-founders and co-chairs of the ZagatSurvey®, the world’sleading provider ofconsumer survey–based dining, travel,and leisure informa-

tion, gave the first lecture in the Russell Banks CEOLeadership Lecture Series. They were introduced by RichardMerians (’55), founder, chairman, and CEO of HygradeIntegrated Logistics Systems, Inc. The event, which wasorganized by Baruch’s Executives On Campus program,took place in December.

The etchings, digital prints,lithographs, and mixed media worksof 21 Mexican artists were on displayat the College’s Sidney MishkinGallery in Oscillating Impulses/Pulsiones Oscilantes: ContemporaryMexican Prints last winter. Dedicatedto presenting the work of emergingartists from diverse cultural back-grounds as well as exhibitions thatcast new light on established artists,the Mishkin Gallery offers severalshows a year, all free and open tothe public. Call 646-660-6652 formore information, or go online towww.baruch.cuny.edu/mishkin.

Nobel Prize winner Paul Nurse, PhD,president of Rockefeller University, spoke toBaruch’s Bio-Med Society on Mar. 8. Nursewon the Nobel Prize for physiology/medicinein 2001 for his work on the cell cycle. Aneminent cancer researcher, Nurse, also knownas Sir Paul (he was knighted by QueenElizabeth II), spoke on “The Great Ideas ofBiology.” The talk was part of the NaturalSciences Seminar series, which sponsorsweekly lectures on a wide variety of scientifictopics. The Bio-Med Society, a club for studentsplanning careers in health care, currentlynumbers more than 100.

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ALEJANDRO VILLALBAZOUrban Book 3 From the series Veracruz, 2002 Mixed media on cotton paper, 60 cm x 40 cmCollection of the artist

ALUMNISpirit!

Show Your ALUMNI DISCOUNT

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S U M M E R 2 0 0 7 17

Baruch College held a gala reception onJune 6 to commemorate this anniversary,and BCAM is observing the occasion byway of this feature. Read here in theirown words why working on the news-paper was such a transforming experiencefor so many Baruch students—for thefriendships they made, the lessons theylearned, the skills they honed, and the values they absorbed. —MICHAEL GILLESPIE

FOR 75 YEARS, The Ticker newspaperoffice has served as a source of camaraderie,excitement, tension, solace, anddebate, providing generations ofTickerites with enduringmemories and preparingthem for a post-Tickerworld. ] ] ] ]

Time to Get Started

IN FALL 1940, when I registered atCity Downtown, I fortunately knew afew people there. One of them was Ray

Cowen, who was then on track to be thenext editor in chief of The Ticker. Ray sug-gested that I might find working for thepaper exciting. The following Fridayevening, encouraged by Ray, I went to theninth-floor office of the paper. Ten or 15minutes after introductions had beenmade, the news editor handed me a flyerand said, “Give me a few hundred words.”

The flyer announced that appearing atthe Pauline Edwards Theater [now MasonHall] doing their music and comedy act

Sam Perelson (’56) and Ruth Cohen (’58) Perelson “She’s cute. You should ask her out,”said Mrs. Perelson to her son,Ticker Editor in Chief Sam (’56).Mrs. Perelson was speak-ing of Ruth Cohen (’58),one of the youngwomen hosting a first-ever reception for theparents of students work-ing on the student newspa-per. (The reception was Sam’sidea to acquaint parents with theCollege and its student newspaperoffices, the place where their children spentmany late hours working and socializing.) Samwas in total agreement with his mother’sassessment but had to explain that Ruth was“taken.” She was dating a boy attending theNYU School of Dentistry. His mom’s response:“Keep trying.” Mrs. Perelson was on to some-thing: her son and Ruth will be celebrating their50th wedding anniversary this December.

To tell the story of her Tickerromance, Ruth has to go back to herfirst day on campus at 17 Lex. Shefiled in to the auditorium with herbest friend, Thelma Rosenblum (’58),

for freshman orientation. That dayfreshmen were assigned a Big Brother

or Big Sister. Hers and Thelma’s wasupperclassman and Tickerite Steve Mann

(’57), famous for his column “Mann Overboard.”After the presentation, Mann gave his charges atour of the school that began with The Ticker’sninth-floor offices. He told them all that “every-one has to work on The Ticker.” Ruth andThelma were sold; Ruth became a news writerand Thelma a features writer.

Wide-eyed Ruth noticed something else duringher visit to the newspaper’s editorial offices.Sitting on a desk, “looking very Joe College, with

a shirt and a tie and a pipe in hand, very dashing,” says Ruth, was the big man on campus,Ticker Editor in Chief Sam Perelson. Sam andall the other Ticker men were sure to take notice of the freshman girls. The ratio of men to women in those years was a “wonderful”(according to Ruth) 7:1.

News reporter Ruth jumped right in. Althoughshe had never written a newspaper articlebefore, her first effort identified her as a natural.It was printed on page one, and she got a byline(the result of news editor Fred Harrison’s lobby-ing; Sam didn’t approve, she notes wryly today).

That fateful parents’ reception was held inNovember 1954. The two began dating afterNew Year’s. They were engaged in June 1956and married in December 1957. But Ruth wantsus to know that her head was filled with muchmore than romance during her Baruch andTicker years. During her junior year, she was “bigwoman on campus,” as the Ticker’s editor inchief. In her senior year, the year she marriedSam, Ruth won the All-American Award forCollege Journalism.

Ruth describes her family as “two fabulousdaughters, two super sons-in-law, and five all-of-the-above-plus-brilliant grandchildren.”—DIANE HARRIGAN

would be the Foner Brothers, all of whomwere teachers and at that time were being questioned by the Rapp-CoudertCommittee (the New York State version ofthe House Un-American ActivitiesCommittee). The Foner Brothers came infours, and of the headlines I tried I rememberthat my favorite was “Four Flying FonerFreres to PerForm.” I am still very fond ofit, but unfortunately it was cut to “FourFlying Foners.” Monday morning the article appeared on the front page, andwonder of wonders, there was mybyline. I was hooked.

For the next two years, Ifelt that we were being pushedinto a premature adulthood.The rest of the world was at

war, and we all knew that our time wascoming. At school many of the faculty anda number of students were being investigatedfor supposed subversive activities.

In that mad world, there was always theoffice where you had friends who gave youhope that both you and the world mightmake it.

THESE THINGS I REMEMBER

] Friday midnight. Time to deliverthe copy to the printer in a loft fiveflights up, no elevator, in a darkened

building on an eerily desertedLafayette Street.

] The endless games of hearts.


A Ticker RomanceSome Baruchians wound up with more than a byline and fond memories of production snafus. Meet two soul mates who met while working on The Ticker.

SHOWN HERE: The Perelsons were honored by theiralma mater with the Annie and Bernard M. BaruchCouples Award at the 2006 Alumni Reunion brunch

on Oct. 15.

Phot

o by

Jerr

y Sp

eier

75th Anniversary of The Ticker

1932–2007

] The Ticker lunch table at the PeerlessDrug Store on the southwest corner of23rd and Lex.

] The basketball games atthe old Madison SquareGarden, when City was abasketball power.

] The political rallies atthe St. Nicholas Arena. After

those meetings, we knew that we couldand would change the world.

S U M M E R 2 0 0 7 19

In 1946, after I was discharged by theArmy Air Corps, I returned to City tocomplete my last 20 or 30 credits. One ofmy first stops was The Ticker office. Therewas only one young man there, and afterwe introduced ourselves, he mentioned thathe remembered me. We spoke for a while,and he said that he was now the editor inchief but if I wanted to edit the paper for aterm he would gladly step down. I was verytouched. I thought for a brief moment andthen I thanked him, “but,” I said, “it wasreally time to get started.” —IRV ALPERT (’47)

“I started out as a reporter on The Ticker, and,as people graduated, I moved on to becomeeditor. The most scandalous story we printedwas a review of a cheap, tawdry book entitledMexican Love by Dean Justin Hartley Moore.”

Moore was extremely unpopular with bothfaculty and students due to his conservative,anticommunist, and antisocialist views and hislukewarm endorsement of civil liberties. Hisattempts to restrain student political activitieshad led to much tension and undoubtedlycontributed to his abrupt departure in the fallof 1939. A year before his resignation, asMoore began “to devote himself to scholarly

and literary work” as a law professor, TheTicker, under Weissman’s aegis, published fivedifferent reviews of the embattled dean’s sala-cious pulp romance, Mexican Love, which hehad written a year earlier.

“The book appeared on my desk beforethe beginning of the school term, but we wereunsure if it was written by the same Justin H.

Moore that was our dean,” Weissman explains.“So we wrote to the publisher in London, whosaid the author was the dean of our school.”

Mexican Love was criticized for its over-complicated plot, lack of style, misused words,poor sentence structure, and frequent gram-matical errors. One reviewer said that its onlyredeeming value was that it helped a readerappreciate good literature. But was it really asbad as everyone said?

“It was a trash novel,” Weissman confirms.“There was one sentence describing ‘a nakedwoman with her hips shining like Ping Pongballs,’” he recounts, laughing. “I mean, it wasridiculous.” —LARA MOON

Trash TalkTHE TICKER has always strived to remain unbiased in its coverage of the Baruch community, as

Baruch’s Weissman School of Arts and Sciences namesake George Weissman (’39, LLD [Hon.] ’82)

will attest. The former president of Philip Morris was editor in chief of The Ticker during one such

instance of unbridled reportage involving a senior member of the College’s staff.

IREMEMBER my days on TheTicker with great joy. When Ibecame features editor, I felt like

the next Damon Runyon. The day The Ticker went to press

was always an exciting and a verylong day. We complained abouthaving to stay up until oneor two in the morningat the printer’s,going over thegalley proofs anddeciding on last-minute stories. But,in truth, we enjoyed the late hours,because they made us feel like realreporters. It was traditional—afterthe paper was put to bed—to gatherat a deli for a drink and sandwich. Itwas the camaraderie of the team Iremember most . . . and miss to thisday. Late nights and heavy drinking,except we had Dr Brown’s creamsodas with our deli sandwiches.—LARRY FIELD (’52, DCSc [HON.] ’04)

High on Runyon and Dr. Brown


1932–2007


LAST FALL, AS MY WIFE AND Imotored from our home on LongIsland to Florida for “the season”

(the winter, not to do the social thing inPalm Beach), we arranged to see a colleaguefrom my halcyon days at The Ticker. Wehad been in touch over the years, just as Ihave been in touch with several denizens of that tiny office on the ninth floor of thebuilding at 23rd and Lex. It was JerryGreenberg, who was already established as a columnist when I ventured into that denof dishabille. By that time, Jerry was writ-ing a column for The Ticker after a stint as editor in chief. I can’t for the life of meremember any of his columns, but I dorecall the title, which I still believe is thebest title for a column (“Stew’s Views” anyone?) of any I have ever seen: “Local to 23d Street.” For you subway denizens,doesn’t that say it all?

Jerry greeted me with a picture takenduring a horsing-around session with thelate (and long-lamented) Larry Schiff andanother eager-eyed freshman (that is one ofthe few pictures of me with hair—so Itreasure it). It is but one vignette of anextracurricular activity that led to my life-time career in journalism (45 years at theNew York Times) and journalism education(16 years at City College, 15 years at NewYork University). The other friends I metin the Ticker office—Wally Nathan, RuthCohen Perelson, Dick Kwartler, DickRustin, Morty Horwitz, Steve Schatt, Sam

Perelson, Bob Nadel, Rich Gurian,Arthur Haberman, Ed Sullivan, ThelmaRosenblum—are people I see regularly orhear about, directly and indirectly, after lothese many years. They helped shape mypolitical thinking, my social and intellec-tual experiences, and my career choices.Steve Schatt and Dick Kwartler joined mein journalism school, Steve emerging asNo. 1 in the class, Dick winning theaward as best reporter. The others forgedsuccessful careers inbusiness, law, andacademic life.

If this is the yearof The Ticker’s 75thanniversary, let meput in a word for the25th, when we pre-pared a specialanniversary edition.We came up withwhat we thought wasa brilliant slogan:“Twenty-five years ofresponsible freedom.”That credo lasted forseveral years.

A life forged atThe Ticker, ably abet-ted by my wife, Susan,who holds an hon-orary press card. Whatsweet memories!—STEWART KAMPEL (’59)

THANKS FOR THE MEMORIES

AH, THE TICKER. The nameevokes vivid memories, evena half-century later.

One memorable all-nighter followed the renam-ing of the school in 1953for Bernard Baruch.Classes were suspended for the Convocation,and the auditorium was packed. “Humble asthis school may seem,” the 83-year-old financiertold us, “it comes far closer to giving reality tothe American dream than many better-knowncolleges.” Our special edition included com-ments by President Eisenhower, WinstonChurchill, and other figures.

On a personal note, my Ticker backgroundled to a cushy Army job after I was drafted, aswell as my first newspaper job. And one morething: In 1952–53, I was Ticker co–sports editor with Arthur Stern, who invited me to hiswedding after graduation. There I met his cousinLenore, my future wife, who is with me still.That was a Ticker bonus. —STEVE SCHATT (’54)

srrsrr

Read All About It!


1932–2007

S U M M E R 2 0 0 7 21

Many Tickerites will besure to recognizeProfessor Roslyn Bernstein, who over the past30 years has mentored and inspired countlessmembers of The Ticker staff, serving as their official adviser and consultant. Bernstein joinedthe Journalism Program of the Department ofEnglish at Baruch College in the fall of 1974.During her years at Baruch, she founded Dollars& $ense magazine, was the director of under-graduate journalism, and received PresidentialExcellence Awards for Distinguished Teachingand Service. Since 1998 she has served as the director of the Sidney Harman Writer-in-Residence Program, which brings a distinguished writer to the Baruch College campus every semester (see pages 6–7).Professor Bernstein loves to hear from her former students. Drop her a line [email protected].

A LongtimeFriend of The TickerIwas a sports reporter for The Ticker in

the 1953–54 and 1954–55 schoolyears and sports editor of the paper in

the Fall 1955 semester. After graduation inJune 1956, and three years in the Navy, Iembarked on a journalism career, whichincluded two years at the New York Timesand 25 years at the Wall Street Journal,where I was a reporter, columnist, bureauchief, and foreign correspondent.I retired from the WSJ atthe end of 1990.

My experience atThe Ticker wasinvaluable training.We had extremelyhigh standards inour editorial con-tent. We modeledourselves after theTimes, right down to avery demanding regimen

Still Writing for The Ticker After All These Yearsthat all our headlines had to fit tightly andthat no line could end in a preposition,like “to,” or a conjunction, like “and.”And, of course, there were our April Fool’sissues, one of which lampooned “TheGrim Gray Times”!

Dow Jones & Co., which publishes theWall Street Journal, also operated the DowJones Newswire, commonly known as “the

Ticker,” to which all reporters wererequired to contribute. I don’t

know how many times Icracked to my col-

leagues: “I’ve been outof college for years,but I’m still writingfor The Ticker!”

I hope The Tickerstaff of today learns

as much as we did—and has as much fun.

—RICHARD (DICK) RUSTIN (’56)

I T’S CLEAR FROM THIS FEATURE that TheTicker has given countless students fromevery major the chance to experience jour-

nalism firsthand.Through itsJournalismProgram, BaruchCollege provides

opportunities for students who decideto make journalism their major andtheir life’s work as well as thosewho simply wish to hone theirresearch and writing skills orbecome better-informedmembers of society.

Baruch’s JournalismProgram offers two specializations:a journalism and creative writing specializa-tion and a business journalism specialization.In both, students gain an understanding of thecritical role the press plays in a democratic soci-

ety and learn how to identify and create high-qualityjournalism. Led by a faculty with a depth of knowl-edge in urban affairs, business, arts and culture,music and entertainment, publishing, politics, lawand ethics, science, and technology, the program isone of the College’s premier courses of study andhas been targeted for investment under the five-yearStrategic Plan. In the works are a new major withstrengthened core journalism requirements, addi-

tional online journalism education, a widerrange of electives, and new faculty hires.

The Journalism Program publishes the award-winning Dollars & $ense

magazine, which is written, edited, anddesigned by students in collaboration withjournalism and design faculty. The program is

further enriched by the Sidney Harman Writer-in-Residence Program, which brings well-known jour-nalists and authors to Baruch each semester tooffer seminars and workshops for gifted studentwriters and to conduct public readings. The

Harman Program awards writing prizes eachsemester to three students and each fall sponsorsan internship at Poets & Writers magazine.Additionally, the Journalism Program offersinternships that enable students to gainresearch, reporting, and writing experience and awards grants for annual summer travelinternships that allow students to work in news organizations outside of the U.S.

External funding sources help support avariety of these initiatives, from public eventsand lectures, to technology upgrades, to facultyhiring, to student scholarships and awards. TheJournalism Program is also currently seekingdonors to name its two laboratories andDollars & $ense suite.

For more information about the JournalismProgram, please contact [email protected] Rosenberg is an associate professor ofEnglish and director of the Journalism Program.

IN THECLASSROOM:Journalism at Baruch


1932–2007


IWAS PART of the first liberal artsclass, admitted in ’68. This was dur-ing the height of the Vietnam War.

There were some interesting cultural differences between the liberal arts and

business students then. Duringthis time, I joined The Tickerand worked on it for severalyears. I believe I started thefirst rock music column. I’ve forgotten what it wascalled! I loved writing about popular music at a time

when I and everyone else were dis-covering new directions and sounds,while dealing with the draft lottery,and being right there downtown inthe middle of music, arts, and relatedscenes and issues.

I got to meet wonderful musiciansof great talent and integrity and inter-view them for The Ticker: Jesse ColinYoung from the Youngbloods (at onepoint the 24th Street building was an

APROFILE OF RISING ROCKERJoan Osborne stands out as themost memorable feature I wrote

for The Ticker. I had met the blond belterthrough the rock community in theearly ’90s when I was frontingmy own band, ShipwreckedDaughter.

Joan was dating our soundengineer and oftencame to our recordingsessions. We, in turn,went to see her per-form at venues likeWetlands and TheCat Club. The singerhad a voice like JanisJoplin and a fanati-cal following who hung on her every note.I could tell her star was on the rapid rise.

When she got her record deal a coupleof years later, I made a point of trackingher down to interview her. I hadn’t been intouch for some time—after all, she’dmoved up in the music world and I’d quitthe business to go back to school. It tookpersistence to find her.

When I finally got her on the phone,she was cool and agreed to meet. I showedup at her East Village apartment and weyakked for hours. She played some of hernew tunes and filled me in on her futureplans. I filed my story for The Ticker. Asan aspiring journalist, I was especiallyproud to land the high-profile interview.Not long after, her debut record zoomedup the charts. Her hit single, “One of Us,”made her an instant star.

Writing for The Ticker was a great way togain experience and to get clips. The papergave me a great foundation for my future inthe news business. —VALERIE BLOCK (’92)

RCA recording studio!), Scott Muni andPete Fornatale, legends of WNEW-FMradio, and the wonderful country rockband Poco. I sat next to visionary BeachBoy Brian Wilson’s wife and mother at aCarnegie Hall concert but didn’t get tointerview the reclusive and often emotion-ally wrought Brian. I got to receive andcollect literally thousands of LPs and corre-spond with musicians and publicists andpromo types from all over the country.

During my tenure, the wonderful andperhaps long-forgotten English Professor KenLawless decided to give a course on rock androll lyrics as literature and poetry. It wasincredible to learn that Professor Lawlessdeemed my Ticker column required readingfor the course! True story!

I can tell you without hesitation thatThe Ticker experience was wonderful and agreat chance to share my love for musicwith a curious audience in a charged,exciting community and environment.—GARY FRANK (’73)

T H AT P L U M I N T E RV I E W “C’MON PEOPLE NOW, SMILE ON YOUR BROTHER”


1932–2007

S U M M E R 2 0 0 7 23

I T IS NEARLY 60 YEARS since I was the editor in chief of The Ticker, but I stillremember our Thursday nights. After working on articles all week, editing andrewriting, the staff went to the printer on Thursday night to watch their work

being printed. In those days, they used lino-type machines (I bet current Ticker staff haveno idea what that is), and after each articlewas set in type, it had to be proofread, corrected, and set in

the page layouts. There was work for all, but the main reason for coming to the printer was toenjoy being together, have some refreshments (if the editor had a slush fund), and watch withpride as your article, on which you had worked hard, was now in print. The friendships we formedat The Ticker were based on working together during the week but culminated in Thursday nightat the printer. Whenever I think about those nights, I have a warm feeling about what made mytime at Baruch so enjoyable, even after 60 years. —PAUL WENDELL (’48)

WHEN I TOOK OVER as chief in the fall of 1946, I had awonderful core of people to

work with and some very exceptional tradi-tions to follow. Friday nights, issue nights,were always very special—mob scenes fordinner at one of the nearby restaurants afterreadying the copy, then checking the proofs,preparing page dummies, and working outheadlines at the printer’s in GreenwichVillage. It was a very exciting period in mylife. If we could keep the laughing down, itwas possible to get home before 2 am. Butwith the jokesters we had on board, that

was no easy task. To name afew who come to mind: Henry Brief, Ralph “Windy”Ginzburg (yes, that one!), Herb Thau, Ellie Lewit, SolBuchalter, Zelda Schwartzberg,Sy Barasch, Clare Turk, LeoFassler, “Red” Press, and theirrepressible Jerry Smilowitz.

Who can forget the explosion that rockedthe Italian restaurant where we were diningone issue night when “Butterball” (that’sme), after plowing through his pasta, garlicbread, and rich dessert, insisted to the waiterthat he had to have Sweet ’N Low with hiscoffee. —IRWIN BASKIND (’48)

THEY DON’T LIE when they sayThe Ticker is like a family—avery dysfunctional one, but all

the more endearing for it. I was, and stillam, part of that family, and I couldn’timagine leaving it. I actually cried when Ileft for D.C. to become The Ticker’sWashington correspondent and called inon the first production night, homesick. Iwas doing things I could only dream ofbefore, but more than anything I wanted

to be back in that office struggling with myfeatures section.

Being Washington correspondent was myone link to home, and through this positionThe Ticker remained a constant fixture inmy life when everything changed and a littlestability was more than appreciated. Aftermoving to D.C., I felt as if I lived two lives,connected only by The Ticker—life backhome and a surreal one as a Capitol Hillcorrespondent, which got even more surreal

when someone close to me was diagnosedwith cancer and died within a few weeks.

Throughout those few weeks, wheneverI returned, I stopped by the office, not somuch for the comfort and support that wasin constant supply, as for the sanity foundin helping or just seeing the chaotic processof producing the paper, and knowing thatin the end everything will find its rightfulplace. After the funeral, I wandered intoThe Ticker office, sat down, and cried.Finally everything seemed real, and whilenothing will ever be the same, it felt goodto be home. —JANA KASPERKEVIC (’09)

A PLACE OF PURPOSE AND SOLACE

Thursday NightAT THE PRINTER

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Issue Night in the Village


1932–2007

IAND OTHERS WERE EDITORS ATThe Ticker in the spring of 1971. Inthe spirit of the times, we had

columns on race relations, leftist and right-wing politics, and rock ’n’ roll and printedthe paper in a quarter-fold. We intention-ally neglected the purpose of a schoolpaper—the everyday events that drive aninstitution. We would often run a pictureon the front cover with a caption that waswhim, not fact. One cover had a photo-graph of two hefty lumberjacks in plaidshirts shaking hands, with the headline“Marketing and Management

Departments Merge.” Another, however,incurred the wrath of theBaruch administra-tion and the Boardof Higher Education.The front page wasfilled with a drawing ofa bar-room brawl withabout 10 people fighting.The caption read,“President Drops Quarterat Facility Meeting.” For that and scores of otherreasons, our tenure as editorswas limited to one term.—WARREN ALEXANDER (’72)

A Short but Sweet Tenure

O NE OF THE COUNTRY’Sleading cartoonists,Mort Gerberg began try-

ing out “what-ifs” as an upperfreshman at Baruch Collegewhen he sold Ralph Ginzburg,editor in chief of The Ticker, acartoon panel called “CitySnickers,” which soon becameone of the newspaper’s mostpopular features.

After the army, Mort beganhis freelance career, sellingcartoons to all the major mag-azines, including Look; TheSaturday Evening Post;Harper’s; The SaturdayReview; Publisher’s Weekly,where he created its only-evercartoon panel; Playboy; andThe New Yorker, where he has achieved his chief recognition.

His ability to draw quickly led him to develop cartoon formatsfor television, principally with NBC News. He contributed toChannel 4’s election coverage as its first-ever cartoonist-commentatorand appeared with Barbara Walters on the Today show and onNBC Network’s 1973 presidential inauguration coverage withEdwin Newman. He broadened his cartoon-performances to team

with Shari Lewis in her homevideo, Lamb Chop in the Landof No Manners, and was amember of an off-Broadwaymusical-improvisation theatregroup, instant-sketching loca-tions suggested by audiences.

Mort’s television work alsoincluded magazine shows, suchas Grandstand and Woman forWCBS-TV, AM New York forWABC-TV, and The 51st Statefor PBS, where he wrote anddrew animated fables hedesigned specifically for a low budget.

One of the first cartoonistsonline, Mort created interactivecontent for ABC-TV’s debut programming on AOL.

Mort has also written, drawn, and edited a total of 39 books, forboth adults and children, including Cartooning: The Art and theBusiness and Joy in Mudville: The Big Book of Baseball Humor. Hislatest book, Last Laughs: Cartoons About Aging, Retirement . . . andthe Great Beyond, is due to be published by Scribner next October,which describes it as a “must-have” for “anyone with a slightly morbid sense of humor.” —MICHAEL GILLESPIE

MORT GERBERG (’52): A Tireless Cartoonist


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1932–2007

What I Learned

T HE TICKER office became a roomI visited every day after my firstvisit there. I made like-minded

friends who’d discuss the arts and philoso-phy in the midst of our bustling businessschool, and in 1983, when another studentand I wanted to start a literary journal(called Words from Babylon, ProfessorRoslyn Bernstein was the faculty advisor),it was The Ticker that let us use their office,their supplies, and, of course, gave us theirsupport. I remember being interviewed by

Lisa Rhodes for a story The Ticker didabout our literary journal, and we in turnpublished a few of The Ticker staff ’s poemsand short stories. For the next two years,The Ticker office became a pseudoliterarysalon lorded over by Erin Blackwell, theeditor in chief, who by then had writtenher first play, whose performance we allattended at the Cornelia Street Café.

The Ticker was a place where I alwaysfelt welcomed and where my love for writing was finally cemented. I will alwaysremember it with great fondness.—CHRISTINE LEBLOAS-SHAFFER (’84)

AT 23RD STREET, I learned how to use theEnglish language. From the estimable

Harry Rudman, I learned to digest essen-tials and eschew redundancies. From thewonderful Irving Rosenthal, I learned howto make my drivel readable. Who neededStrunk and White? —SY BARASCH (’49)

WHILE YOU MAY BE CELEBRATINGthe 75th anniversary of The

Ticker, I am celebrating my 50thanniversary as sports editor of The Ticker.(My name during college was RalphSobovinsky, which I changed to RalphStevens in 1960.)

While I was sports editor, two of thewriters on the paper who gravitated towardsports were Stewart Kampelmacher (whochanged his name to Kampel) and LouPohoryles. We used to proclaim that oursports department consisted of “Sobovinsky,Kampelmacher, and Pohoryles.” Say thatfast five times. —RALPH STEVENS (’57)

ISTARTED AS A REPORTER IN ’43and was a copy editor in ’44. It was avery happy time for me. However, it

was just before we went to war, so it was astrange time, too. And many of our storieswere about the war. I was among a groupof four Ticker staff people who were also in ROTC and who were tapped to playmembers of a firing squad in a City Operaproduction of Tosca. It was a disaster.

My memories are of hunting for pettycash and nonstop hearts games in theLexicon office. Most of the staff were fromBeta Phi Sigma fraternity.—WILLIAM NEWMAN (’47, LLD [Hon.] ’97)

“Va, Tosca!”

DEAR OLD TICKER

Sobovinsky, Kampelmacher,and Pohoryles

The Ticker The Incunable Years

TO THINK of my Ticker days, I have to go back 70 years, to1934–37. The Ticker was in its

infancy then. Those were the days whenThe Ticker really meant“the ticker,” the machinethat spewed out paper rib-bon through telegraphy.

In the ’30s, our wholeschool was housed in 17Lex. It was rather intimate back then;friendships developed along the way. Andwe spent nights patching stories togetherand reproducing the newspaper in mimeo-graph form.

I’m grateful to the School of Businessand Civic Administration, which took mein in February 1934: the wonderful profes-sors, the wonderful education. The Tickerwas part of the totality of that experience.It’s nice to be reminded of The Ticker.—ABRAHAM J. BRILOFF (’37, MSEd ’41), EmanuelSaxe Distinguished Professor of Accountancy,Emeritus

S U M M E R 2 0 0 7 25


1932–2007


Faculty&StaffNews

I t’s not unusual to find professors whohave practiced what they preach atBaruch—management wizards who teach

business strategies learned firsthand in theboardroom or public affairs gurus who lec-ture about processes gleaned through years of civic experience—but TJ Desch-Obi, assistant professor of African history in theWeisssman School of Arts and Sciences and apractitioner of various martial arts for morethan 20 years, is rare even among Baruch’sworld-wise and well-traveled faculty.

Desch-Obi’s research focuses on the history of combative disciplines in Africa,particularly the martial arts of CentralAfrica and related practices in the Americas.In that African region, a variety of formal-ized combat sport bouts and more esotericmartial disciplines—usually practiced intime to musical accompaniments—madetalented exponents into athletic superstars,the equivalent of boxing champions orbaseball heroes in their day.

What makes these sparsely documenteddisciplines such an important prism for

examining cultural history? Rather thanbeing purely athletic competitions, practiceof the arts also played significant religious,political, and even military roles in soci-eties, says Desch-Obi.

“Physical activities like dance andmusic were central to the African religiousexperience, [and] knowing how peoplefought tells us about their social history—their cosmology, gender roles and notionsof masculinity, a society’s conception ofhonor, and so on,” he explains.

Desch-Obi’s primary focus has been onthe history of engolo, an acrobatic martialart defined by graceful kicks and gymnas-tic evasions that originated in southernAngola. Tracing thedissemination of thepractice into theAmericas between the17th and 19th cen-turies, during whichthe region was perhapsthe largest exporter ofenslaved Africans,Desch-Obi’s researchfollows the path of theart as it developed intolocalized forms inNorth and SouthAmerica and theCaribbean islands.

The best-knownexample of these disci-plines is the dazzling Afro-Brazilianpractice of capoeira, but Desch-Obi pointsout that related arts were practiced in theUnited States under the name of “knock-ing and kicking”; l’adja on the island ofMartinique; and various other names inSouth America. Though they were—andremain—extremely popular practices inthese areas, historians have traditionally

glossed over their origins and significance. “It’s a very time-consuming methodolo-

gy, in that conventional archival researchon the topic is like searching for a needlein a haystack. References to the martialarts in archival records are rare—they doexist, but they are few and far between. Ialso have to spend a significant amount oftime in the field, doing ethnographic par-ticipant-observation with living exponentsof the arts.”

Since his days as an undergraduate atHarvard, Desch-Obi has spent virtuallyevery vacation—including summer, winter,and spring breaks—doing fieldwork andarchival research, primarily in areas of

Angola, DemocraticRepublic of Congo, Brazil,Cuba, and Martinique. He consulted additionalrecords in Portugal andFrance, among otherEuropean locales, whilecompleting his doctoraldegree at UCLA, and hisdissertation work and mostrecent research form thebasis of his upcomingbook, Fighting for Honor(University of SouthCarolina, 2008).

He credits his interest inthe subject to a lineage thatincludes some celebrated

combatants in his own family. “Africanmartial arts have fascinated me as long as Ican remember,” he says. “My first experience with martial arts was with mgba”—a style of wrestling practiced by the Igbo of easternNigeria, where his father’s family originates—“and both my father and great-grandfatherwere famous fighters. For me, it’s a labor of love.” —OLAYINKA FADAHUNSI

Grappling with Hidden Histories: TJ DESCH-OBI

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“Knowing how people foughttells us about their social history—their cosmology,gender roles and notions of masculinity, a society’sconception of honor.”

S U M M E R 2 0 0 7 27

Faculty&StaffNews

Lyons, who came to Baruch last Septemberfrom the University of Louisville in Kentucky,has given a lot of thought to how entrepre-neurs become more proficient at what theydo. He’s devised a system borrowed from—ofall things—the national pastime, baseball, toexplain it. The Lyons Entrepreneurial LeagueSystem is organized just like Major LeagueBaseball, with a multitiered farm structurethat goes from “rookie” to “Triple-A” level,with players relying on coaches to advancethem to the higher levels.

So how can you tell a rookie business-person from a Triple-A businessperson?“Rookies,” says Lyons, “are always trying todo everything themselves. A Triple-A entre-preneur, on the other hand, is highlystrategic. He works ‘on’ not ‘in’ his busi-ness.” While a business rookie scrambles topay the bills and figure out how to price herwares, a savvy Triple-A player will haveacquired legal help and technical assistance.And the Triple-A entrepreneur is probablylooking for venture capital to expand.

In case the baseball metaphor soundssomewhat fanciful, Lyons has proof that itworks. His system for developing entrepre-neurs underwent a successful pilot project inLouisville several years ago and has since beenimplemented on a larger scale in AdvantageValley, an economically depressed tri-statearea encompassing parts of Kentucky, WestVirginia, and Ohio as well as in nine parishesin central Louisiana. Growing entrepreneursfrom the ground up, Lyons argues, is gen-erally a surer path to economic developmentthan “business attractions strategies” that mayor may not work. And the general public is

TOM LYONS, Baruch’s Lawrence N. Field Family Chair inEntrepreneurship and a professor of management, believesthere’s no such thing as a born entrepreneur. Sure, a personmay have a great idea, even a flair for business, but to besuccessful he or she needs a complex set of managerialskills—and skill sets are something that can be learned.

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taking note: Lyons and his EntrepreneurialLeague System were featured in “Entrepre-neurs Can Earn Their Stripes in the MinorLeagues, Too,” (Small Business section,Apr. 26, 2007, New York Times).

A Midwesterner born and bred, Lyonshas adapted readily to New York and toBaruch’s Lawrence N. Field Center for

Entrepreneurship. The clientele of the FieldCenter are ideal subjects for his coachingstrategies, and in time he’d like to attractsome venture capital to enlarge the center’sscope and mission.

Lyons has extensive academic and fieldexperience in urban planning. Currently,he leads local, national, and internationalresearch teams focusing on entrepreneur-ship and its role in regional economicdevelopment. He holds a PhD in urbanand regional planning from the Universityof Michigan, an MA in urban studies fromLoyola University, and a BA in history andpolitical science from Butler University inIndianapolis. —ZANE BERZINS

New Director for NewmanReal Estate Institute

Jack S. Nyman has been appointed to thepost of director of Baruch’s Steven L.Newman Real Estate Institute. Nyman hasextensive marketplace and academic experi-ence in the development, management, andfinancing of residential, commercial, andmixed-use properties both in the U.S. andabroad. He comes to the Newman Institutefrom Harvard, where he was most recentlyan International Visiting Research Fellowstudying environmental and planning law

and policy, construction law, advanced proj-ect management, and strategic planning.

The Newman Real Estate Institute pro-vides a forum and foundation for publicprograms focusing on real estate anddevelopment. The institute serves as aresource for professionals in the field aswell as a training ground for those prepar-ing for the industry. It was established in1995 with an endowment gift from William(’47, LLD [Hon.] ’97) and Anita Newmanin memory of their son, who along with hisfather, worked in the field of real estate.

—ZANE BERZINS

T E A C H I N G R O O K I E S TO TA K E A S W I N G AT B U S I N E S S

“ROOKIES, ARE ALWAYS TRYING TO DO EVERYTHING THEMSELVES.

A Triple-A entrepreneur, on the other hand, is highly

strategic. He works ‘on’ not ‘in’ his business.”

Are nurses underutilized in this country?No, but they are certainly undervalued.There is a common assumption amonghealth care workers that while nurses makea big difference in patient care it’s the doctors who really count. But nurses arethe frontline workers in most hospitals andthus have a huge potential to do good—orharm—to patients. Attempting to evaluatehospital care without factoring in their role makes little sense.

Do patients make that same assumption?From what we’ve seen from the patientfocus groups we’ve conducted, no. Oneperson’s comment was typical. She said,“The doctors breeze in and out of theroom, but it’s the nurses who tell youwhat they said.” A comment like thatreally catches my attention.

Tell me something about the methodology of the INQRI.There are two parts to the study.In the first part, which tookplace in 2006, we ran focusgroups in three cities to elicitpatients’ views on 15 meas-ures of nursing performanceand quality. We are nowanalyzing the data inpreparation for part two:developing meaningfulmetrics for evaluating thecare coordination that

nurses provide in a hospital. The hope isthat these measures will identify both thecontributions nurses make to their patients’health and areas for improvement.

You’ve been involved in a broad array ofmajor research programs at Baruch as wellas George Washington University MedicalCenter and UCLA School of Public Health,where you taught earlier. Is there a common theme?Virtually all my research is aimed at mak-ing health care systems serve the needs of users, the patients and their families. Too often, health care is geared to accom-modate the administration and staff.

The focus of the INQRI isn’t just to publish our findings but to getthose findings used by healthcare policymakers and practitioners.

Overall, how do you feelabout the state of health

care in the U.S. today?It’s not nearly where itshould be. The prob-lem is that we spend$2 trillion a year onhealth care and we’renot getting value for

our money. It isn’tthat we’re spending too

much but that we’respending wrong.

A Dialogue with SHOSHANNA SOFAERBy BRUCE FELTON

Faculty&StaffNews

More than half the nation’s health care providers are nurses, yet little is under-

stood about their impact on patient outcomes, notes Robert P. Luciano Chair

of Health Care Policy and Baruch Professor of Public Affairs Shoshanna

Sofaer. Widely recognized as an expert in health care policy and related issues, Sofaer

has been awarded more than $5 million in funding for research initiatives since joining

Baruch in 1998. Now, with a grant from the Robert Wood Johnson Foundation, she is a

lead participant in the foundation’s Interdisciplinary Nursing Quality Research Initiative

(INQRI). Its objective: to identify causal links between nursing and how patients fare.


The Baruch community celebratedthe retirement of Harvey Jackson,director of SEEK

transfers and one-time men’s basketballcoach, last Februarywith a farewell partyin the College’sNewman Conference Center. Generationsof Baruch students, faculty, staff, andalumni who benefited from his thought-ful advice attended the celebration,which featured music, cocktails, andeven poetry written in Jackson’s honor.

Jackson came to Baruch after graduating from Long Island Universitywith a master’s degree in guidance andcounseling in 1973. Shortly afterward,he began coaching the men’s basketballsquad, then known as the Statesmen,and remained leader of the team from1976 to 1978. Recalling those earlyyears during a recent interview with TheTicker, Jackson spoke of his strongbelief in the power of mentorship, whichhe credited with helping him develophis own career goals as a counselor.

Jackson’s career was also celebrat-ed by Baruch’s Athletics Department,which honored him with a special ceremony last December. Jackson wasone of nine inaugural inductees intoBaruch’s new Athletics Hall of Fame in June 2006.

—OLAYINKA FADAHUNSI

Excerpt of a poem dedicated to Harvey Jacksonand presented at his farewell party.

34 years in SEEK—sowing transfer student seeds;Harvey was committed to empoweringStudents of every race, religion, and creed.If you carelessly lost your “shine”—he was the

consummate buff;This man of faith would always say—

“don’t sweat the small stuff.”—JOSEPH C. FAGAN

Harvey Jackson Retires from SEEK Program After 34 Years

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S U M M E R 2 0 0 7 29

Fighting for Our Lives: New York’s AIDSCommunity and thePolitics of Disease

By SUSAN M. CHAMBRÉ (Department ofSociology andAnthropology)

Rutgers University

Press, 2006

New York Citybattled more known cases of AIDSduring the first decade of the epi-demic than the 40 most-infectedcities combined, including SanFrancisco. Chambré’s social historyof the city’s AIDS communitytraces the last 25 years of thestruggle, analyzing the diversesocial, political, and scientific fac-tors that converged to form localand national AIDS policy.

The Games Black GirlsPlay: Learning the Ropesfrom Double-Dutch to Hip-Hop

By KYRA D. GAUNT(Departments of Fine and PerformingArts and Sociology and Anthropology)

NYU Press, 2006

Illustrating how black musicalstyles are incorporated into the ear-liest games African American girls

learn—how, ineffect, thesegames containthe DNA ofblack music—Gaunt draws oninterviews,recordings of

hand-clapping games and cheers,and her own observation and memories of game playing.

Becoming Judy Chicago: A Biographyof the Artist

By GAIL LEV IN(Department of Fine andPerforming Arts)

Harmony Books, 2007

Coinciding with the BrooklynMuseum’s permanent installationof Judy Chicago’s The DinnerParty, a pioneering multimediaproject symbolizing the history ofwomen in Western civilization, thepublication of Levin’s biographydetails the metamorphosis ofJudith Gerowitz, née Cohen, “anice Jewish girl from Chicago,”into the groundbreaking artist whoredefined herself as the feministmovement gained momentum in the 1970s.

Disability and Business: Best Practices andStrategies for Inclusion

By CHARLES A . R ILEY I I(Department of English)

University Press of New England, 2006

The unemployment rate for peoplewith disabilities—physical and

mental, visibleand invisible—remains high,and businessesremain uncer-tain about howto hire andmanage one of

America’s largest minorities. Riley’sguide to incorporating disabilityinto corporate hiring strategiesmakes the case that inclusion leadsto higher revenues and a morediverse talent pool while enhancinga company’s reputation.

School Reform, CorporateStyle: Chicago, 1880–2000

By DOROTHY SHIPPS(School of Public Affairs)

University Press of Kansas, 2006

This examinationof the tenuousand often fraughtrelationshipsamong parents,educators, politi-cians, and busi-

ness leaders involved in Chicagoschool reform in the 20th centuryserves as a cautionary tale about thepolitics of urban schooling. Shippsreassesses the class, economic, andracial issues that ultimately kept thatcity’s school system trapped in acycle of reform with little realimprovement. —LARA MOON

“ROCK MUSIC has always had an uneasy relationship with the American musical theater,” observesAssistant Professor of Music Elizabeth Wollman in the introduction to her book, The Theater WillRock (University of Michigan Press, 2006). And it’s no wonder. From notions of authenticity to song

arrangements to audience expectations, the aesthetics of rock and musicaltheatre are almost diametrically opposed.

Thus it’s all the more remarkable when a “rock musical” becomes abona fide hit. Two notable examples, Hair and Rent, are explored in detail,along with distinguished flops, such as Paul Simon’s Capeman, and severalshows that fall somewhere in between (The Who’s Tommy, Jesus ChristSuperstar). Wollman provides quotes throughout from individuals involvedwith various productions as well as pundits, such as New York Times rockcritic Jon Pareles, who dismissed The Who’s Tommy as “almost Reaganesquein its tranquility.”

Included are decade-spanning photos illustrating the evolution of thephenomenon: 1959’s The Girls Against the Boys, featuring Bert Lahr and Nancy Walker asridiculous-looking teenagers, seems centuries removed from the drag-queen glam of 1998’sHedwig and the Angry Inch. And, as Wollman concludes, there’s undoubtedly more change tocome: it’s just a matter of time before a hip-hop musical comes to Broadway, where it will generate as much debate as Hair did in 1968. —MARINA ZOGBI

The Theater Will Rock: A History of the Rock Musical, from Hair to HedwigBy EL IZABETH L . WOLLMAN

Reviews


Faculty&StaffNews

In Memoriam

IRVING CHAYKIN (’32): Taught Generations of AccountantsIrving Chaykin, professor emeritus in Baruch’sStan Ross Department of Accountancy, died onMar. 19. He was 94 years old.

Chaykin (’32) officially retired from Baruchin 1967, after 35 years of teaching. Duringthose years, he developed the curriculum forwhat became the Chaykin CPA Review Course,which he turned into a profitable business. In1990, when he stepped down as its director,

the business was purchasedby the Washington Post.

Chaykin received his BBAfrom Baruch (then the CityCollege School of Businessand Public Administration) in1932 and immediately was

offered a teaching post. In later years, he became adistinguished professor of accountancy at HofstraUniversity, where a chair was named for him.

A devoted Baruch alumnus, Chaykin isremembered by generations of Baruch studentsfor his mischievous sense of humor as well as hismeticulous and disciplined teaching methods.Along with Dean Emanuel Saxe and a few others,he helped create Baruch’s modern accountancydepartment. Sidney Lirtzman, former dean ofBaruch’s Zicklin School of Business, called him“an icon, one of the best-known accountants ofhis generation.”

A longtime resident of Manhasset, LongIsland, Chaykin is survived by Clarice, his wife ofmore than 60 years; sons Daniel and Maury;daughter Debra; and numerous grandchildren.

BURT BEAGLE (’56): Baruch Scorekeeper and Sports LegendBurt Beagle, a sports legend at Baruch Collegeand beyond, died on Feb. 19. A retired accountant,Beagle was 73 years old.

Best known as the statistician for Baruch’smen’s basketball team, Beagle scored 930 con-secutive games before his streak, which beganduring the 1968–69 season, was ended by illnessin November. (Beagle holds the NCAA record for

most games scored by oneperson.) But his involvementwith Baruch athletics beganearlier still, in 1951, whenhe was an accounting stu-dent and the sports editorof The Ticker. In subsequentyears, Beagle assumed

many roles at his alma mater: sports informationdirector, historian, and associate baseball coach. Hewas a patron as well: A few years ago, he gaveBaruch’s Athletics Department $19,000 toward thepurchase of a van to transport players.

Beloved but a bit of a Luddite, Beagle kept statsfor CUNY and the Catholic High School AthleticAssociation (CHSAA) the old-fashioned way: with apencil and paper. He never used a computer. Hetyped his statistics on paper and then archived themin boxes stored in his apartment. Nonetheless, he wasa respected authority among coaches and recruiters,many of whom sought his critiques of athletes he had seen up close. The sports departments at citynewspapers relied on his calls to provide gamesummaries.

In recent years, Beagle was regularly honored.He was feted by the Metropolitan Basketball WritersAssociation, presented with a citation by the NewYork City Sports Commission, honored by MayorBloomberg for his contributions to high school andcollege athletics, and inducted into the New YorkState Basketball Coaches Hall of Fame. Last yearBaruch honored him as one of nine people inductedinto the inaugural “class” of its Athletics Hall of Fame.

“I can’t tell you how many college and highschool coaches, referees, and old players I’veheard from who said they were truly saddened byBurt passing away,” said Ray Rankis, the longtimeBaruch men’s basketball coach and a Beaglefriend. “He is utterly irreplaceable.” Tributes toBeagle appeared in the New York Times, DailyNews, and Staten Island Advance.

MIGUEL SANTOS Miguel A. Santos, professor of biology and ecologyin Baruch’s Department of Natural Sciences, died inJanuary. Santos grew up in New York City, served in

the U.S. Army, and then attended City College.After college, he earned a PhD and a JD, bothfrom Rutgers. He taught environmental scienceand environmental law at the University of PuertoRico before joining the faculty at Baruch in 1979.He coordinated the environmental studies programat Baruch for more than 25 years.

“Miguel was a creative and popular teacher.He developed courses inenvironmental studies,and he regularly offeredstudents the opportunityfor independent study inenvironmental scienceand public policy,” says his

longtime colleague Professor Mary Jean Holland.“Apart from his professional accomplishments, hewas a warm, lovable guy with a great sense ofhumor. He was deeply concerned about economicand social justice and the preservation of civil liberties. As the father of two daughters, he wasespecially concerned about women’s rights, whichI found particularly endearing. We miss him.”

LEOPOLD A. BERNSTEIN, professor of accountingand finance and author of financial statementanalysis textbooks, died on Feb. 11. He was 78years old. Bernstein began teaching at Baruch in1961 and retired in 1995. A Holocaust survivorand lover of nature and music, he leaves a wife,Cynthia; children, Deborah and Jeffrey; and grandchildren, Jennifer and Stephanie.

A member of Baruch’s Department of Statisticsand Computer Information Systems, LESLIECLARK died in March. He was 78 years old.He held an undergraduate degree from HarvardUniversity, a master’s degree in social psychologyand sociology from Yale University, and a doctorate from the New School.

ABRAHAM E. KLEIN was a professor emeritus.He taught at the College from 1947 to 1958.Formerly of Queens, N.Y., he died peacefully inAventura, Florida, on Dec. 29 with his wife, Thelma,and daughters, Loretta and Joan, by his side.

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BROADWAY SUCCESSis remarkably evasive.But not for Hal Thau

(’56). Currently he’s one ofthe producers of a new hitBroadway musical: SpringAwakening. The rock musical,based on the long-bannedGerman play by FrankWedekind written in 1891,tells the story of teenage self-discovery, ofpassions, emotions, and regrets. The maincharacters are beautiful Wendla, brilliantand fearless young Melchior, and trauma-tized Moritz, all of whom struggle against arepressive adult world, only to stumble intosome of that world’s toughest challenges.

Thau, a financial consultant, businessmanager, theatrical producer, and philan-thropist, is an accountant by training. Herubbed elbows with such entertainmentgreats as Duke Ellington and Jackie Masonas a partner in the accounting firm ofRosenblum, Rubin, Burn & Thau. He wasJohn Denver’s partner and manager forover 35 years. When Thau caught theshowbiz bug in the ’80s, he decided his

BroadwayProducerHal Thau (’56)

talents were best suited to producing. Hiscredits include Almost Heaven: Songs ofJohn Denver, Bombay Dreams, Tuesdayswith Morrie, Glengarry Glen Ross, TrueWest, and The Flying Brothers Karamazov.He is president and CEO of AdventManagement Corp., a worldwide entertain-ment management business, and presidentand CEO of Redstone Accounting ServicesInc., president of Windsong and WindstarRecords, and partner in Cherry MountainMusic and Windstar Productions. He haswritten an autobiography, Bronx toBroadway: A Life in Show Business (2002).In 2006 he was awarded a Baruch CollegeAlumnus of Distinction Award.

—DIANE HARRIGAN

S U M M E R 2 0 0 7 31

ABRAHAM R. BAUM (MBA ’61) is a board officer of the New York

chapter of the Institute for ManagementAccountants. IRVING SILVERMAN resides inTucson, Ariz., in the winter and Bernard,Me., in the summer. In Maine he islicensed to perform marriage ceremonies in his Mt. Desert Private LighthouseWedding Chapel.

MELVIN ZUCKERMAN, who lives in Manhattan, has fond memories

of the lifelong friends he made as a mem-ber of the campus organization Prospice &Lavender, including Irving Adler, the lateIrving Blank, Sydney Chalofsky, MurrayGlaser, Herb Gruber, the late Vic Grossman,and Alvin Schwartz. For over 50 years,they and their wives all met for dinner thefirst Saturday of every month.

ED KANNER retired last year after50 years in business, including

positions as COO of Avnet, group VP ofLeviton Manufacturing, and president ofAmerican Insulated Wire and PacificElectric Cord. He has been married toPENNY PENENBERG (’45) for 62 years.

A research scholar in the graduatedivision of women’s studies at

UCLA, PENNY PENENBERG recentlyendowed a classroom and several prizes forwomen’s studies at Baruch. She is currentlyworking on her latest publication, “BritishWomen in World War I at the Fronts inEurope.” She has served as the president of several professional organizations,including the Western Association ofWomen Historians.

In February SIDNEY KESS washonored by Baruch College for his

outstanding contributions to the field oftaxation. Executives from major accountingfirms were present at the ceremony, after

which Kess addressed Baruch’s current taxation students. An author and lecturer,Kess is chairman of the advisory board ofTax Hotline and has edited a column forthe New York Law Journal for the past 34 years.

GERALD J. (GERRY) HAHN, retiredmanager of statistics, GE Corporate

Research and Development, was awardedthe 2006 George Box Medal for OutstandingContributions to Industrial Statistics by

the European Network of Industrial andBusiness Statistics at a ceremony inWroclaw, Poland. His tentatively titledbook, Statistics for Better Products andServices, co-written with NecipDoganaksoy, will be published by Wiley in 2008. Hahn and his wife, Bea, live in Schenectady, N.Y.

In November FRANK J. BORELLI

was named inaugural inducteeinto the Financial Executives International

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We welcome your submissions! Contact: Office of Alumni Relations,Baruch College/CUNY, One Bernard Baruch Way, Box A-1603,New York, NY 10010-5585. Or e-mail: [email protected].

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From Spring Awakening, currently running at Broadway’sEugene O’Neill Theatre

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The EXECUTIVES ON CAMPUS (EOC)program is dedicated toenhancing the quality ofBaruch students’ educa-

tional experience and career develop-ment. EOC members provide practical,real-world experience to help studentsdevelop a better understanding of theirgoals, the professional environment inwhich they will work, and the world inwhich they live.

EOC provides numerous opportunitiesfor experienced, successful alumni toshare their professional expertise withBaruch students. Activities include:

One-to-one mentoring through the Executive-Student Partnership

Classroom lectures

jobSmart Career Hour panel discussions

Baruch networking events (such asImproving Your Personal Pitch and Working a Room)

Baruch Entrepreneurial Network

Baruch College and Merrill Lynch IPO®

Entrepreneurship Challenge

Financial Women’s Association Mentoring Program

Club presentations

Keynote speeches

Small-group industry briefings

For more information on participating inthe EOC program, please contact the EOC office at 646-660-6098, [email protected], or visitwww.baruch.cuny.edu/eoc.

On Mar. 21,Richard Parsons,the chairman andCEO of TimeWarner, was thedistinguishedguest speaker atthe third annualBurton KossoffBusiness

Leadership Lecture Series. Organized byBaruch’s EOC program and Phyllis L. Kossoff,the lecture is an annual event held in memory ofBurton Kossoff (’46).

(FEI) Hall of Fame. The former FEI chairand retired CFO of Marsh & McClennanCos., Borelli is senior advisor to StonePoint Capital and director of GenworthFinancial, Express Scripts, InterpublicGroup, and Signal Holdings. After 50years in the music business, retiredBillboard magazine deputy editor IRV

LICHTMAN volunteers on the executiveboard of the Songwriters Hall of Fame and the Smithsonian/Library of CongressRecording Preservation Project.

In October author ALLEN BRAYER

(whose book Hiding in Death’sShadow: How I Survived the Holocaust wasfeatured in the summer 2006 issue ofBCAM) was a guest speaker in ProfessorDebra Popkin’s Great Works of LiteratureII class at Baruch. In May 2006, RearAdmiral ROBERT ROSEN (MBA ’60) par-ticipated in a ceremony for the family ofChief Watertender Peter Tomich aboardthe U.S.S. Enterprise in Split, Croatia.Tomich was awarded the Medal of Honorposthumously by President Franklin D.Roosevelt in 1942 for his heroism aboardthe U.S.S. Iowa at Pearl Harbor. Untilrecently, the U.S. Navy had been unable tolocate a family member to receive it.

BLOSSOM HEIDE is retired and living in Pocono Summit, Penn.

LEIGH ABRAMS, president andCEO of Drew Industries, was the

keynote speaker at Baruch’s StudentLeadership Weekend in upstate New Yorkin October. ROBERT BROOKS, a psycholo-gist on the faculty of Harvard MedicalSchool, has co-authored several books,including Raising Resilient Children andThe Power of Resilience: Achieving Balance,Confidence, and Personal Strength in YourLife. After several years as a corporate controller and director of human resourcesfor a hospitality company, HENRY

GOLDHAMMER is semi-retired and workingas a teacher assistant in the special educa-tion department of Clearwater (Fla.)

High School. JEREMIAH HEALY has beenappointed CFO of the LGL Group, Inc.He has over 40 years of experience in cor-porate finance and accounting in a varietyof industries.

“I’m glad to be home again,” saysJEFF DANOWITZ, who has just

started in a staff position in the Office ofCommunications and Marketing at BaruchCollege. He’s amazed at the vitality stillpresent from when he first came here andthat he found again as an adjunct professorof marketing in 1983–84. He has beenpresident of three direct marketing clubs(Florida, Minneapolis/St. Paul, and NewYork), chaired the Business-to-BusinessCouncil for the national Direct MarketingAssociation, and worked with clients atBBDO. In October ROGER HERTOG, director and vice chairman of theAllianceBernstein Corporation, donated $1 million to increase the number ofundergraduate honors scholars at Baruch. It is the largest gift in the history of theCollege’s Honors Program. In JanuaryHertog, who is part owner of the New YorkSun newspaper and The New Republic mag-azine, was elected chairman of the board oftrustees of the New-York Historical Society.He also serves on the boards of theManhattan Institute, the New York PublicLibrary, and the Shalem Center.

WILLIAM MACAULAY has donated$30 million, the largest gift in the

history of CUNY, for the purchase of theSteinhardt Building, which will becomethe permanent home of CUNY’s MacaulayHonors College. Macaulay, chairman andCEO of First Reserve Corporation, wasrecently inducted into the Baruch chapterof the Golden Key International HonourSociety as an honorary member. In MarchFirst Reserve was honored as MoneyManagement Letter’s Alternative Managerof the Year at a gala dinner in Las Vegas.

In September Keryx Biopharma-ceuticals, Inc., appointed JACK

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KAYE, CPA, to the company’s board ofdirectors. He had been a partner atDeloitte & Touche, LLP, from 1978 toMay 2006 and is currently active in severalcharitable organizations. Real estate brokerLOWELL LEVINE is owner of LowellInternational Realty in Palm Beach, Fla.MICHAEL I. ROTH was elected to the boardof the National Center on Addiction andSubstance Abuse. He currently serves aschair and CEO of the Interpublic Group.

HANK WASIAK (MBA), co-founderand director of the Concept Farm,

a New York–based creative developmentcompany, was a speaker at the HumanCapital Summit in Arizona in March. AnEmmy-nominated executive producer fortelevision, Wasiak is the co-author ofChange the Way You See Everything(Running Press).

RICHARD A. LEOTTA (MPA ’73) islegal assistant to a Supreme Court

judge in Brooklyn. Marketing managerALAN SADOVNICK, who lives in Congers,N.Y., recently celebrated the marriage ofhis daughter.

ROBERT HUTCHINSON (MBA) hasbeen appointed VP of Dornoch

Holdings LLC. Previously, he worked forthe North Jersey Transportation PlanningAuthority. LAWRENCE R. ORING (MBA)has been designated Chartered Advisor forSenior Living by the American College inBryn Mawr, Penn.

YOLENE LEGRAND’s painting PierA Battery Park won the Elaine &

James Hewitt Memorial Award in Oils atthe Audubon Artists Juried Annuals, heldat the Salmagundi Club in New York Citylast fall.

SAL MUTO is president of AlliedInternational Sales; he plans to

retire to Palm Beach, Fla. BARRY E.RABINOWITZ has joined Keats, Connellyand Associates, Inc., in West Palm Beach,

Fla., as a staff planner. PAUL ZIELINSKI

joined the staff of the Port of Palm BeachDistrict last summer as director of finance.

GEORGE J. AMANTAS joinedColumbia Bank as SVP/treasurer.

A banker for over 30 years, he previouslyserved as SVP and treasurer for HudsonUnited Bank.

In September LEN EISENSTEIN

(MBA) was appointed senior VPof sales for the Americas at ProximWireless Corp., a subsidiary of Terebeam,Inc. Most recently, he was VP of world-wide sales for IP Infusion, a provider ofnetwork software for enhanced IP serviceplatforms. In February Shoshana andBARUCH HALPERN (MBA) were honoredat the Chai Lifeline Southeast’s annualMake-A-Difference Gala in Miami. Thecouple received the organization’s ChaiHeritage Award.

CPA ART GURWITZ (MBA) is exec-utive director at Proskauer Rose

LLP. Real estate attorney RICHARD LEIBMAN

(MBA) joined the real estate group in theNew York office of Andrews Kurth.

MARTIN F. BAUMANN (MBA) hasjoined the Public Company

Accounting Oversight Board’s Office ofResearch and Analysis as deputy director.In a 2006 piece published in The Journalof Emerging Technologies in Accounting,CPA HAROLD GELLIS (MBA) was recog-nized as the fifth-most prolific writer ofsystems research articles in the U.S. from1985 to 2000. Gellis is a professor in theDepartment of Accounting and Business atYork College, CUNY. GWEN GARRETT

JOLY has been a teacher with the New YorkDepartment of Education for 29 years. Shehas an 11-year-old daughter, Lauren.

ABE BORENSTEIN has joined FirstRepublic Securities Company,

LLC, a subsidiary of First Republic Bank,as managing director. Previously, he was

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Sam Quan Krueger (MPA ’06) wasthe subject of a feature in theBusiness Lives section of Crain’s New

York Business in November. The COO of theMuseum of Chinese in the Americas,Krueger is currently overseeing the muse-um’s move from a small exhibit space onMulberry Street into a new home atLafayette and Centre Streets. The new spacewill be designed by architect Maya Lin, whocreated the Vietnam Veterans Memorial inWashington. MoCA, which is “dedicated toreclaiming, preserving, and interpreting thehistory and culture of Chinese and theirdescendants in the Western Hemisphere,”was founded in 1980.

Though he is of Vietnamese descent,Krueger believes that all Asian immigrantscan relate to the Chinese experience. Hisfamily, including a stepfather who was inthe U.S. Air Force, was airlifted out ofVietnam in 1975. They settled on LongIsland in a town where Krueger was theonly Asian in a high school class of 700.

In addition to the museum’s move,Krueger is managing the $4.5 million ingrants received by the museum from thecity, the September 11th Fund, and theLower Manhattan Development Corporation.Prior to joining MoCa in September 2006,Krueger worked for the United Way of NewYork City and the United NeighborhoodHouses and was named a National UrbanFellow. —MARINA ZOGBIPh

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If you have fond recollections of Baruch—good friends, influential classes—you maythink that these memories are lost forever,but they don’t have to be. They are all cap-tured in your yearbook. Whether you’ve lostyour copy, or simply never purchased one,we have copies waiting for you. Just let usknow which one you’re looking for.Available years:

1955 • 1963 • 1964 • 1966 • 1969 • 19701971 • 1972 • 1973 • 1974 • 1977 • 19781979 • 1980 • 1981 • 1982 • 1983 • 19841985 • 1986 • 1987 • 1988 • 1989 • 19911992 • 1993 • 1994 • 1995 • 1996 • 19971998 • 1999 • 2002 • 2003 • 2004 • 20052006

Alumni should call 646-312-4550 forinformation and availability. Money ordersfor $45 should be made out to BaruchCollege and mailed to:Baruch College/Office of Student LifeOne Bernard Baruch Way, Box B 2-210New York, NY 10010-5585Attn: Old Yearbook Sales

Who says you can’t reliveyour collegeyears?

Services; she joined the company in 1992and advanced through several positions incable operations and high-speed Internetbefore taking over the Voice ServicesGroup in 2005. OBNES CHERILUS is anauditor for the U.S. Army. RONALD

COPELAND is a drug and alcohol rehabili-tation counselor in Lancaster, Penn. PETER

GOMORI (MBA) is a professor of manage-ment at St. Francis College in Brooklyn.American Jewish University PresidentROBERT WEXLER (MBA) lives in LosAngeles with his wife, Hana. They have ason and three daughters. Formerly theUniversity of Judaism, the school changedits name after a recent merger with theBrandeis-Bardin Institute. Wexler hastaught there since the early 1980s.

For the past nine years, RAUL

DABALSA (MBA) has been theNew York–based international VP atTiffany & Company and Tourneau Inc.DENNIS FARRELL (MBA) has joinedMorgan Stanley as executive director of thecredit products group. He was previouslymanaging director with Moody’s InvestorsService. FBR Capital Markets Corporationhas named JAMES A. GARGIULO senior VP,chief human capital officer. Most recently,he was VP of human resources at WatsonWyatt Worldwide. ANTHONY MAGLIOVE ispresident of Wellness MWD, which spe-cializes in motivational seminars with anemphasis on spiritual, emotional, andphysical growth.

GLORIA FELICIANO is senior VPof human resources at the mar-

keting firm GFK. Retired from his job asassistant to the chief of voter registrationfor Fulton County, Ga., CHARLES E.N.LIVERPOOL is a full-time volunteer withthe nonprofit DESKAN Institute andTraining, Inc. The Atlanta-based organiza-tion provides aid to needy families in theform of food, clothing, and counselingand is involved in delivering health educa-tion to groups at risk for HIV/AIDS.Liverpool has also published three books

first VP at Ryan Beck Inc. SYLVIA CSÜRÖS

CLARK is associate professor of marketingat Saint John’s University’s Tobin Collegeof Business, on Staten Island. RICHARD L.DINARDO’s book Germany’s Panzer Arm inWorld War II was recently reprinted inpaperback (Stackpole Books). Isles, Inc., anonprofit community and developmentand environmental organization, has hiredDONNA KATES (MBA) as VP for finance.Previously, she was CFO of the AmericanAlliance for Health, Physical Education,Recreation and Dance.

CATHY AVGIRIS is senior VP andgeneral manager of Comcast Voice

of poetry and personal essays. He is cur-rently working on Silent Waters: Guyana’sGreat Flood, 2005.

MICHAEL DAY was named CFOfor AAA of Northern California,

Nevada, and Utah, the second-largest AAAaffiliate, with more than 4 million members.He was most recently a financial consult-ant with Africast Global Media in NewYork. Community National Bank hasnamed BRIAN HANDLER VP of residentiallending. Previously, he worked as mortgageoperations manager at the United NationsFederal Credit Union, AVP/mortgagemanager at Yonkers Savings & Loan, andAVP/senior underwriter at Dime SavingsBank. JAMES LAM, president of James Lamand Associates and author of EnterpriseRisk Management, was named one of the100 Most Influential People in Finance for2006 by Risk and Finance magazine.EUGENE O’BYRNE and Brenda Russo cele-brated their 50th wedding anniversary inSeptember. After 35 years as a firefighter,O’Byrne became an accountant. He cur-rently teaches senior citizens tax preparationand computer use. The couple lives onStaten Island and has four children andseven grandchildren.

PO SIT is a member of Davis Polk& Wardwell’s tax department. He

joined the firm in 1985 and became apartner in 1995.

JAMES E. SMITH JR. (MPA) hasbeen named budget director of

the city of Oakland, Calif. Previously, hewas budget director for the city ofRiverside.

In August AMY (PREBESH)POSNER joined the Marketing

Consortium as advertising account super-visor. She has 18 years of experience withseveral New York–based advertising/mar-keting agencies. PETER SFOGLIA (MBA)has been appointed VP of strategicaccounts for Archer Technologies, a

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Previously VP and deputycontroller, she joined thecompany in 2002.JEANMARIE DAVIS (MBA)was promoted from VP tosenior VP in the BankSupervision Group of theFederal Reserve Bank ofNew York. She joined the bank in 1985 as anapplication analyst.

HOWARD

FOX (MBA) operates three websites (sensibleweddings.com, allclassweddings.com, and sensibleparties.com) cateringto wedding planning. He lives in Glen Rock, N.J., with his wife and child.

KIM HARDWICK

was named English department highschool/middle school curriculum coordinator of the Garden City (N.Y.)School District.

Retired as Business Teacher of theYear from New York’s Department

of Education, CORA D. DIX-AUSTIN

(MSEd) serves as president of the LindsayPark Housing Corp. in Williamsburg,Brooklyn. The National Association forMulti-ethnicity in Communications(NAMIC) has named DAPHNE LEROY

director of marketing and communications.Previously, she worked at CBS Corporationand Viacom, Inc., where she was manager ofthe global initiative on HIV/AIDS withincorporate relations, office of the chairman.

Forensic auditor MARC BENSON

was appointed managing director of Daylight Forensic & Advisory LLC, an independent fraud risk management andinvestigative consulting firm. Benson previ-ously served as the director of forensic

accounting for CA (formerly ComputerAssociates, Inc.). In addition to running hisown computer-programming consultingbusiness, ROBERT GAVILA is publishing acomic book under the banner of CrossoverComics. TANESHIA NASH LAIRD wasappointed executive director of the Trenton(N.J.) Downtown Association in October.She most recently served as director of theDivision of Economic Development for theCity of Trenton. JAMES P. LOUGHLIN hasjoined Cushman & Wakefield as director ofbrokerage services, responsible for manage-ment of its Long Island office. He mostrecently worked as research manager for CBRichard Ellis. PENNY VARANA and her volun-teer work with the Salvation Army were thesubject of a December piece in San FranciscoDowntown magazine.

AJIBOLA FADAHUNSI marriedfiancée Amaka Tagbo last

provider of enterprise risk and compliancemanagement solutions. Sfoglia has over 20 years of consulting experience withsuch companies as PricewaterhouseCoopers,Ernst & Young, and Accenture. InDecember ERICA (ABELES) WEISER joinedDeSanto Realty Group as director of salesand marketing. Previously, she was seniorVP for NNN Capital Corp.

ERIC ABBEY was hired by PoapCorp., a subsidiary of Accoona

Corp. based in Jersey City, as VP of insur-ance broker compliance. He is also anassociate agent at the Keats Agency inFloral Park, N.Y. SANDRA E. BAIRD isnortheast region staff manager for fieldtraining for Dollar Thrifty AutomotiveGroup. She is based in Newark, N.J.

In September BRIDGETTE BOWIE

was promoted to VP and con-troller of Carver Bancorp Inc., the holdingcompany for Carver Federal Savings Bank.

West Palm Beach LUNCHEONBaruch College Fund Trustee andSecretary Barbara Kent (’59) hosted anintimate luncheon in Florida in honor ofCollege President Kathleen Waldron onJan. 28. About 30 attended, includingBaruch Distinguished Lecturer ofAccountancy Norm Strauss (’63, MBA’69) and BCF Trustees Herb Levitt (’67)and Jerry Berg (’49). From left, Kent,Waldron, and Strauss and his wife,Helen. To learn about upcoming alumni activities, visit www.baruch.cuny.edu/alumni/organizations.html.

CAMPUS TOURS: A TestimonialExcerpted from a letter to Baruch Director of AlumniRelations Lisa Poullard-Burton (’90):

To arrange for a tour of Baruch, please call Lisa Poullard-Burtonat 646-660-6097 or e-mail [email protected].

“Jennifer Becker gave my wife, daughter, and me

a most wonderful and extensive tour and explanation

of Baruch goings-on during our visit on the after-

noon of Sept. 5.

We thoroughly enjoyed our visit to the old and

new school buildings, and I was very proud to have

some of my family on the tour with me. . . . We got a

chance to chat with students in the cafeteria, the

Ticker office, in the hallways, in front of the building

entrance on 24th Street, in the magnificent library. . . .

Even though the day was rainy, we all left feeling

very good about my alma mater’s wonderful and

beautiful expansion since my school years (1947–51).

The students’ school spirit has lived on, and I

know that many future leaders will evolve from the

great education that they are receiving.”

—STUART STAMER (’51)

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ON APR. 3, the Board of Directorsof the Baruch College AlumniAssociation (BCAA) announced a

pledge of $100,000 to support The BaruchCollege Fund’s Class Act campaign.

The Class Act campaign (featured inthe Fall 2006 issue of this alumni magazine)is designed to help provide access andopportunity to Baruch’s students. Class Actgifts support scholarships, student careerservices, student activities and programs,the Newman Library, and faculty research.

For over 38 years, the dedicated mem-bers of the BCAA and the College havebeen partners in supporting the College’sstudents, faculty, and alumni. BCAAPresident Edith W. Mackey (’87) (shownabove, right, with President Waldron)

announced the gift: “On behalf of our dedicated board of directors, volunteers,and members, we are delighted to havethis additional opportunity to further a dis-tinguished legacy of alumni giving. One ofthe many rewards of a Baruch education isknowing how important it is to give back.I hope that this gift will inspire many moreto join us.”

For more information about the Baruch College Alumni Association, call646-660-6080.

A “CLASS ACT”The BCAA Donates $100,000

The Global SceneGlobal politics, global business, global cli-mate change, global solutions. Everything’sgone global. One only has to review pastBaruch College yearbooks to see that wehave been at the forefront of global educa-tion for many decades. To celebrate thisU.N. we call a college campus (currently160 countries are represented in our stu-dent body), we will explore aspects of theinternational scene at Baruch in anupcoming magazine feature. If you have astory related to our global enterprise thatyou’d like us to consider for inclusion in ourfeature story, please contact the magazineeditors at Baruch College Alumni Magazine,Office of Communications and Marketing,One Bernard Baruch Way,Box A-1503, New York, NY 10010-5585 or e-mail [email protected].

December at a waterfront ceremony inLagos, Nigeria. They met while pursuinggraduate degrees at Dartmouth University—he at the Tuck School of Business, and sheat the Medical School. In October SIFA M.FAIRCLOUGH was married to Kevin R.L.Hanson in Woodbury, N.Y. She is nationalaccount director at Uniworld Group, Inc.,and he is co-founder and CEO of DKStock, Inc.

MARCELA KATZ ARMOZA (MPA)was appointed VP of student

affairs and enrollment at CUNY’s NewYork City College of Technology. She hadbeen serving as acting VP. Before that, she was dean of enrollment managementand director of the college’s SEEK pro-gram. In March TERRY TSAO (MBA) wasnamed president of SEMI Southeast Asia,where he is responsible for the company’sprograms, products, and services inSingapore and Taiwan. Previously, he was managing director of InternationalData Corporation in Taiwan.

In February the United StatesTennis Association named RITA

GARZA (MPA) director of public relations,Pro Tennis. Prior to joining the USTA, shewas VP of cultural health initiatives of theAmerican Heart Association. Garza hasplayed competitive tennis throughout her20-year public relations career. OSCAR

ONYEMA (MBA) is SVP and chief adminis-trative officer of the American StockExchange. ADINE SCHUMAN is director ofdevelopment at Engender Health.

ALEJANDRA CEJA (MPA) hasjoined the staff of Rep. George

Miller (D-Calif ) as a senior budget andappropriations analyst in his Education and Labor Committee. She previously was a program examiner in the Office ofManagement and Budget. FilmmakerTARIK CHERKOUI’s 1999 animated short,Saadia: A Moroccan Woman in the Resistance,was screened at Baruch in March as part of Women’s History Month. The film wasshown at the Human Rights Film Festival

and won a gold plaque at the ChicagoInternational Film Festival. JOSHUA M.SWADE is president and CEO of YoungAmerican Recordings, a record label he co-founded in 2004. The label’s actsinclude British band South, New York’sOrange Park, producer collective StealUnion, and ’80s dance-rock outfit APB.

In February JOHN COSENZA

(CPA) and Sarah Lilioa were mar-ried in Metuchen, N.J., where they reside.He is a senior auditor with Miller, Ellin &Co. in New York; she is a social workerwith the Belleville Public Schools. GeorgeW. Hewlett High School in Hewlett, N.Y.,has named DAVID GUTMANN (MSEd)principal. Most recently, he served as assis-tant principal of Roslyn High School.

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PHYLLIS LLOYD HALL and her husband,Rory, celebrated the birth of their son, JairArthur, in November. FLORIDA KALLASHI

works in chemical research for Merck &Co. in Rahway, N.J. In March JAY

LANDAUER was promoted to VP of UnionCapital Corporation, a New York–basedprivate equity firm. He has been an associatewith the company since 2004. A clinicalcoordinator at the Astor Home forChildren, CECILIA REMBERT received herPhD in psychology in 2006. JONATHAN

YEE recently opened Incredi, an Asianfusion restaurant located at 363 ThirdAvenue in Manhattan.

ANNA DZIEKAN is an AVP, primebrokerage, at Merrill Lynch.

JASON HUBSCHMAN (MBA) has joined theproduct management team of DWSScudder, a division of Deutsche AssetManagement. He was previously VP ofstructuring and transaction managementfor private investor products (North

America) at ABN AMRO. In Octoberlandscape architect ANNA PAPAGEORGE

(MBA) was named VP of the division offacilities and real estate services at theUniversity of Pennsylvania. Previously, shewas senior VP and memorial design directorfor the Lower Manhattan DevelopmentCorp., managing the World Trade CenterMemorial project.

LISA L. JAMES is a marketing specialist with the Grow Network,

McGraw-Hill.

JENSON ABRAHAM and CindyThomas were married in

September at Haddonfield UnitedMethodist Church in Haddonfield, N.J.He is a securities analyst for Wells Fargo inColumbia, Md., and she is a financial ana-lyst for the Hay Group in Philadelphia.PATRICIA L. CAINES (MPA) has acceptedthe position of project officer at MountSinai School of Medicine’s Center to

Advance Palliative Care. She will focus ondeveloping Web-based distance learninginitiatives and expanding audio conferenceofferings, among other special projects.RON GOLDMAN and RALPH VACCA are co-founders of Kognito, a leadership-trainingsoftware company that placed third in the2003 Baruch College and Merrill LynchIPO® Challenge. Kognito currently has 10 employees, and its clients include corporations, schools, and governmentagencies. The company was featured in aNovember article in the Village Voice onstudent entrepreneurs. KEITH HOR wasappointed CFO of Diguang InternationalDevelopment Co., Ltd., a China-basedmanufacturer of backlights for the LCDdisplay industry. Previously, he was thecompany’s controller.

In November the Halachic OrganDonor Society, founded by ROBBY

BERMAN (MBA), held a two-day confer-ence on Jewish law and organ donation at

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CAN TINY APARTMENTS and city livingmake a Rottweiler embarrassinglysoft around the middle? Or, worse

yet, stir-crazy and in need of a pet thera-pist? Many urban dog owners have cometo the conclusion that a preventative exercise regime can fix what ails or mayconspire to ail Fido. Hoping to answer thisgrowing demand is recent School of PublicAffairs graduate Justinia Holiat, who combined her love of running and of dogsto found the company Ruff Runners lastsummer. Ruff Runners competes for doggie dollars with other such high-endManhattan-based canine services. Herstaff of five competitive runners trains anaverage of 15 dogs per week.

In 2005 Americans spent $18.5 billionon pet care (not including pet food), withalmost $900 million on training services.Pet care is big business in America—and is

EXERCISING HER OPTIONS: Entrepreneur Justinia Holiat (MSEd ’06) getting respect from, among others, thebusiness press. A feature article on Holiatand Ruff Runners appeared in the Nov. 26edition of the New York Sun.

So is there anything that Holiat learnedin her Baruch master’s-level education program that helps with her businessand/or clientele? “If I hadn’t gone toBaruch, I probably never would have realized my dream of being a businessowner. I was lucky to have mentors atBaruch who consistently encouraged us to follow what we’re passionate about.Hearing that advice over and over, I cameto realize how important passion is inchoosing a career path.”

Interested in hiring a personal trainer foryour pet? Visit Ruff Runners on the Web atwww.ruffrunners.com or contact them at 1-877-Ruff-Runners or [email protected].

—DIANE HARRIGAN

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Albert Einstein College of Medicine in theBronx. The symposium, which includedrabbis from several countries, was the sub-ject of an article in the New York Times.AMY DUSCHENCHUK (MSEd) and AdamGreenstein were married in September atthe Milleridge Cottage in Jericho, N.Y. She is assistant dean of enrollment atColumbia University School of Nursing,and he is an attorney for the New YorkCity Transit Authority. HARRIS A. KAPLAN

(MPA) and his wife, Karina, welcomedtheir first child, David Miles, in November.Kaplan is a project manager in theOperations Division of the MetropolitanTransit Authority. LESLIE MARTINEZ is thecoordinator of the sleepover program atthe American Museum of Natural Historyin New York. She began working at themuseum in 2001 as a part-time member-ship assistant while attending Baruch.CHERYL RASMUSSEN is a senior reportsanalyst, statistics, at the Federal ReserveBank of New York.

A commercial insurance managerwith Holcam Associates,

NAHREYAH BALL offers custom-packaged

business owners’ insurance.She is based in WhitePlains, N.Y., and can bereached at [email protected]. KINSHASA

BEST has joined the Officeof College Advancement at Baruch as a campaigndevelopment assistant.Previously, she was a conference planner withSimmons BoardmanPublishing. In October CHRISTOPHER

BRANDON DOYLE and Lauren MichelleSilk were married at the Hyatt Regency inJersey City. He is a project manager forMoody’s Investors Service; she is anadministrative assistant for Spears Grisanti& Brown, an investment managementfirm. REBECCA HAGGERTY and MarkPatrick Williams were married inSeptember at St. Patrick’s Cathedral inNew York. She is a fundraising specialist atthe National Museum of the AmericanIndian of the Smithsonian Institution, andhe is an associate specializing in land useand environmental law at McManimon &Scotland. ANGELA HAE JIN KONG and

Scott David Miller weremarried in September atthe Puck Building inNew York. She is anactress/model, and he isa patent attorney. Lastspring TERI MAIORCA

(MA) was hired as VPfor communications atthe Foundation Center,a national nonprofitinformation and research

center dedicated to advancing knowledgeabout U.S. philanthropy. Previously, shewas director of marketing in the Office of Communications and Marketing atBaruch. She is a choir member at MarbleCollegiate Church and occasionally performs in cabaret and musical theatre.

KOMAL JADHWANI (MA) andAngad Rajpal (pictured) were mar-

ried in Mumbai, India, in December. Shemost recently worked as a communicationsconsultant for the Ballentine InvestmentInstitute at Syracuse University. ANNA

NAMAKULA is an account administrator forGreat-West in New York City.

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So you think you have to deal with a lotof paper at work? Consider MaiteQuinn. This

young, energetic entre-preneur manages paperby the ton. Quinn (’05),an Executive MBAalumna of BaruchCollege’s Zicklin Schoolof Business, is presi-dent of Sprint Recyclingof New York. For hersuccess at Sprint,Quinn was recently featured in Crain’s NewYork Business annual

The Paper Chase “Forty Under Forty” article, which honored2007’s outstanding young businesspeople.

Quinn took a roundabout route to the top ofthe paper heap.After graduating from collegewith a journalism degree, she started a television

production company and wasa director of Witnessing, adocumentary about 9/11,and On the Team, a miniseriesabout a Brooklyn Little Leagueteam. Though successful,Quinn began looking for

Quinn says she wanted an MBA to gain more self-assurance as abusinessperson. And her schoolingat Baruch gave her that.

something more satisfying. “I always knew I wasmeant to be a businessperson,” she says. “And Iwanted to do something where I made a differ-ence.” Her interest in the environment led her torecycling and Sprint. She signed on there as amarketing consultant in 2003. In no time at all,she parlayed that into a full-time position asmanaging director. That’s when she realized sheneeded more grounding in business practices,so she enrolled in the Executive MBA Program atBaruch. She found it immediately helpful.continued on next page

S U M M E R 2 0 0 7 39

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“At Baruch I was able to tie in my real-world experience and bring it to class,”Quinn says. “I could bring work problems into class, and I could take what I had learnedin class on Saturday to work with me onMonday.”

Quinn says she wanted an MBA to gainmore self-assurance as a businessperson.And her schooling at Baruch gave her that.“The classes, the presentations, the supportof my colleagues in class—all gave me confi-dence,” she says. Quinn makes good use ofthat self-confidence in the business. Her jobis not just about scheduling pickups of wastepaper and other recyclables; it involves foreigntrade, politics, and education. “I’m dealingwith people in China and India,” she says.“And, on the other side, I’m working with theCity Council and the mayor.” She also enjoystalking with the general public. “Many peoplefeel that recycling is the only thing they cando personally to help to slow global warm-ing,” she explains.

“When I switched careers, I was hoping Icould have an impact on something important,”Quinn says. Her know-how and creativity havehelped make Sprint the largest recycler ofoffice paper in New York. After just a few years,her impact is clear.

—WARREN SCHULTZ

ClassNotes

Baruch College FundTrustee EmeritusVICTOR BESSO (’47)died in November. Theretired president ofPTC Partners and theexecutive VP of Intsel

and PUK, he was awarded the French Légiond’Honneur in 1978. Besso had a distin-guished career as an international traderand spoke many languages. His last gift tothe College was in support of internationalprograms and internships. According to VicePresident for College Advancement ChrisCloud, “Victor Besso never lost faith in hisalma mater. Through 60 years, Victor was anunwavering and committed advocate of thetransformative impact of a Baruch Collegeeducation. Victor had an enormous impacton the creation and reputation of TheBaruch College Fund. He is missed.” Bessois survived by his wife, Nidia; his childrenJanet, Vida, Carol, and Daisy; and fourgrandchildren.

MARIAN BECK SCHULTZ (’64) died inFebruary after a six-month fight againstesophageal cancer. Sheand her husband, Larry,lived in Michigan, wherethey raised three chil-dren, Michael, Harold,

and Deborah. Schultz’s degree in accountingwas put to good use in managing the familyportfolio, but her professional life was devot-ed to insurance: she worked as a Prudentialagent for several years. Though she enduredseveral illnesses, she lived an active life. Ascholarship in her name has been estab-lished at Baruch.

DAVID S. ZEIDMAN (’65), CPA, foundingpartner of the accounting firm Zeidman,Lackowitz, Prisand & Co., LLP, died inOctober. As an undergraduate, Zeidman was

president of the seniorclass, president of hisHouse Plan (Hunt ’65),business manager ofthe student newspaperThe Planet, and amember of the

Accounting Society. His classmates, col-leagues, and friends have established aBaruch scholarship fund in his memory.Donations can be made to The BaruchCollege Fund/David S. Zeidman Scholarship,c/o Baruch College, One Bernard BaruchWay, Box A-1603, New York, NY 10010-5585.

Gertrude (Prussak) Beldegreen ’35Philip Pollack ’37Joseph G. Fox ’41Marvin P. Wasserman ’41Ethel Ballen ’42Seymour “Sy” Levinson ’42Norman Yellin ’42Sidney Layefsky ’47Saul Taxon ’47Arnold W. Grushky ’48Dolores (Lewbel) Rosenfeld ’50Joseph Schachter ’51Harold Sherman ’51Sheldon Itzkoff ’52Peter A. Saunders ’53Herbert Turkowitz ’53 Frances L. Kramer ’55Burt Beagle ’56Harvey Isaacs ’56Marvin Kerper ’56Alan A. Kornbluth ’57Eugene Weldler ’57Richard F. Mattone ’62Lawrence B. Wilson ’63Philip J. Keating ’65Max Mark ’68Gregory Kaladjian ’72Melvin A. Klein ’73Carmine A. Grande MBA ’77Rosanne F. Coppola ’80Renee Koo MBA ’81

In Memoriam

R ecently married or partnered, pro-moted or relocated, added a newmember to the family, started your

own business or foundation? Share the mile-stones in your life with your old classmates,friends, and faculty members—we’re alleager to hear your good news!

SO WHAT HAVE YOU

Been Up To?

SEND YOUR NEWS TO:

Office of Alumni Relations, Baruch College/CUNY,

One Bernard Baruch Way, Box A-1603, New York, NY

10010-5585. Or e-mail [email protected].

Awhirlwind of receptions, activities, and awards charac-terized Reunion 2006, held last October. Many alumniattended a women’s volleyball game—and were treat-

ed to a thrilling five-setter against Mount Saint Vincent. Manymore later danced the night away to a live band at the All-Class Reunion Eve Dinner. The next morning, alumni listenedraptly as Columbia University Professor Samuel Freedmanread from his book Who She Was: My Search for MyMother’s Life, which chronicles the life of his mother, EleanorHatkin, a Baruch graduate.

Reunions provide an opportunity to catch up with oldfriends, make new connections, and attend special performances and presentations. Simplyput: It’s a landmark lifetime moment.

You Know You Want to Go: REUNION 2007

ClassNotes


Alumni from Far and Wide: Reunion 2006And the great thing about reunions

is that no one is ever shut out. AnotherAll-Class Reunion will be held on Oct. 13,2007. We will celebrate the classes endingin -2 and -7, recognizing the special anniversary classes of:

1937 - 70th1947 - 60th1957 - 50th1967 - 40th1982 - 25th

The more alumni who attend, the better the reunion!Registration is required, so sign up today.

For further information or to volunteer,contact Baruch’s Office of Alumni Relations at 646-660-6097 or [email protected].

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LEFT: Head of Lamport House and House Plan adviser fortwo decades Irving Greger (left) with Dave Mamberg (’56)

BELOW: The Golden Jubilee Anniversary class, Class of ’56

SEE MORE PHOTOS and video fromReunion 2006 at www.baruch.cuny.edu/alumni/events

Ruth (Cohen) Perelson (’58) andTerry (Cooper) Sadin (’41)

BELOW LEFT: Donald P. Brennan (’66) (left) received anAlumnus of Distinction Award and Charles Dreifus (’66, MBA’73) an Alumni Allegiance Award from President KathleenWaldron at the Reunion Brunch and Awards ceremony.

BELOW MIDDLE: Steven M. Moskowitz (’81) holds up a copy of his yearbook poem in honor of Tony the elevator operator(aka “the Dean of Transportation”) written on the occasion ofTony’s retirement after 32 years.

BELOW RIGHT: Lana Shapiro, Ronald Shapiro (’56), and Fred Warshaw (’56)

J oselyn Muhleisen, a BS candidate in the School of PublicAffairs, was awarded a Fulbright Fellowship in April. It isthe first ever won by a Baruch undergraduate. Joselyn

plans to take her Fulbright to the College of Europe inBrugge, Belgium, where she will work toward a master’sdegree in European international relations and diplomacy.

At 21 Joselyn’s already something of a world traveler.During her sophomore year, she went to Italy to learnItalian. Other trips followed: Switzerland, Romania, France,and Mexico. In the spring of 2006, she took a semester offto accept an internship in the State Department’s Bureau of European Affairs in Washington, D.C. This summer,prior to taking up her Fulbright, she will use her CUNYColin Powell Fellowship to learn more about the European Union in Brussels.

What does her career future hold? She’s not certain yet. She may pursue further studies atthe London School of Economics orwork for the U.S. ForeignService or a think tank. Butright now she’s basking in hergood fortune: “I feel likeCharlie given the pass toWilly Wonka’s ChocolateFactory.” What appropri-ate sentiments for oneheaded to Belgium. Wewish her sweet success.

The euphoria overJoselyn’s Fulbright awardhad barely subsidedwhen more good newsreached the College:Baruch had anotherFulbright winner,Christopher Bell, aMaster of PublicAdministration candi-date with interests inpost-Soviet EasternEurope.

JOSELYN MUHLEISEN (’07),Baruch’s First Fulbright Winner

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SAVE THE DATEAND WATCH FOR MORE DETAILS!

R E U N I O N 2 0 0 7

Baruch College’s All-Class Alumni Reunion

SATURDAY, OCTOBER 13, 2007www.baruch.cuny.edu/reunions

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PA I DNew York, NY

Permit No. 2414

BARUCH COLLEGE ALUMNI MAGAZINEOffice of College AdvancementOne Bernard Baruch Way, Box A-1603New York, NY 10010-5585

CHANGE SERVICE REQUESTED

President, Baruch CollegeKATHLEEN WALDRON

Vice President for College AdvancementCHRIS CLOUD

T H E B A R U C H C O L L E G E F U N D

OFFICERS

LAWRENCE ZICKLIN ’57, LHD (Hon.) ’99President

ARTHUR S. AINSBERG ’68, MBA ’72MAX W. BERGER ’68CHARLES R. DREIFUS ’66, MBA ’73IRWIN ENGELMAN ’55, LLD (Hon.) ’00MARTIN E. KAPLAN ’59DOV C. SCHLEIN ’70, MBA ’75Vice Presidents

LUZ D. LIEBESKIND ’85Treasurer

BARBARA N. KENT ’59Secretary

TRUSTEESWILLIAM H. ABRAMSNATHAN ADLER ’60WILLIAM F. ALDINGER III ’69, LHD (Hon.) ’05MARTIN V. ALONZO ’52, MBA ’71MARVIN ANTONOWSKY ’49, MBA ’52WALTER H. BARANDIARAN ’79JEFFREY E. BAUML ’75JEROME S. BERG ’49KEVIN J. BOYLE MBA ’90DANIEL CLIVNER ’85IRWIN R. ETTINGER ’58NADJA FIDELIA ’02LAWRENCE N. FIELD ’52, DCSc (Hon.) ’04KEISHA M. GEORGE ’06JOHN G. GRIFONETTI ’90SALLY GUIDO MBA ’65WILLIAM F. HARNISCH ’68PETER S. JONAS ’60BERNARD L. LATERMAN ’52JOSEPH M. LEONE ’75HERBERT I. LEVITT ’67EDITH W. MACKEY ’87 (ex officio)RICHARD S. MERIANS ’55WILLIAM NEWMAN ’47, LLD (Hon.) ’97ANA PAZO ’05JOSEPH S. PIGNATELLI, JR. MS ’99M. FREDDIE REISS ’67, MBA ’00STAN ROSS ’56, LLD (Hon.) ’99MICHAEL I. ROTH ’67JOANN F. RYAN ’79, MS ’83ROBERT H. SCHNELL ’61BERNARD L. SCHWARTZ ’48MARTIN D. SHAFIROFF ’63STUART A. SHIKIAR ’68LEON V. SHIVAMBER ’84LAWRENCE J. SIMON ’65SANTINA T. SPADARO ’55STUART SUBOTNICK ’62, LLD (Hon.) ’97SANDRA K. WASSERMAN ’55TRUSTEES EMERIT IVICTOR BESSO ’47*ABRAHAM J. BRILOFF ’37, MSEd ’41ROBERT A. FRIEDMAN MBA ’67MORTON E. KANER ’50BURTON KOSSOFF ’46*ELI MASON ’40, LHD (Hon.) ’78BERT N. MITCHELL ’63, MBA ’68, LLD (Hon.) ’88BERNARD K. RICHARDS ’49AARON SHAPIRO ’49, LHD (Hon.) ’89CARL SPIELVOGEL ’52, LLD (Hon.) ’84GEORGE WEISSMAN ’39, LLD (Hon.) ’82

*Deceased

Documents

TheTicker - Baruch College · 2007-08-30 · Baruch College, One Bernard Baruch Way,A-1603, New York, NY 10010-5585 P: 646-660-6065, F: 646-660-6061, [email protected] “At