TheSAGEHandbookof

MEDIA STUDIES

Editor-in-Chief

JOHN D. H. DOWNING University of Illinois, Carbondale

Associate Editors

DENIS MCQUAIL University of Southampton

PHILIP SCHLESINGER University of Sterling

ELLEN WARTELLA University of California, Riverside

(^) SAGE Publications \&r Thousand Oaks • London • New Delhi

CONTENTS

Acknowledgments ix

Overview of the Handbook 1

Denis McQuail

PART I: PROLEGOMENA 17

1. Ethical and Normative Perspectives 19

Clifford Christians

2. The Long and Winding Road of Alternative Media 41

Alfonso Gumucio Dagron

3. Globalization, Supranational Institutions, and Media 65

John Sinclair

4. Society, Culture, and Media: Thinking Comparatively 83

Annabelle Sreberny

5. Approaches to Media Texts 105

Ruth Wodak and Brigitta Busch

6. Technology 123

Sandra Braman

7. Digital Media 145

Jan van Dijk

PART II: AUDIENCES, USERS, AND EFFECTS 165

8. Audience and Readership Research 167

Jenny Kitzinger

9. Twentieth-Century Media Effects Research 183

Daniel G. McDonald

10. Psychology of Media Use 201

Tannis M. MacBeth

11. Contemporary Television Audiences: Publics, Markets, Communities, and Fans 227

Virginia Nightingale

12. A Concise History of Media and Cultural Studies in Three Scripts: Advocacy, Autobiography, and the Chronicle 251

Joke Hermes

13. East Asian Modernities and the Formation of Media and Cultural Studies 271

Myungkoo Kang

PART III: ECONOMY AND POWER 289

14. Media Economics 291

Alan B. Albarran

15. The Political Economy of Communications 309

Janet Wasko

16. Government, the State, and Media 331

Erik Neveu

17. Media, Public Opinion, and Political Action 351

Holli A. Semetko

18. Media and the Reinvention of the Nation 375

Silvio Waisbord

19. News Media Production: Individuals, Organizations, and Institutions 393

D. Charles Whitney, Randall S. Sumpter, and Denis McQuail

PART IV: SPECIFIC AREAS OF MEDIA RESEARCH 4ii

20. Narrative and Genre 413

Horace Newcomb

21. Sound Exchange: Media and Music Cultures 429

Nabeel Zuberi

22. Advertising: A Synthetic Approach 447

Todd Joseph Miles Holden

23. Broadcasting, Cable, and Satellites 477

Michele Hilmes

24. Hollywood 495

Thomas Schatz and Alisa Perren

25. Bollywood and Indian Cinema: Changing Contexts and Articulations of National Cultural Desire 517

Veena Naregal

26. Media Violence and Sex: What Are the Concerns, Issues, and Effects? 541

Stacy L. Smith, Emily Moyer-Guse, and Edward Donnerstein

Author Index 569

Subject Index 589

About the Editors 619

About the Contributors 621