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There’s an App for That! Social Media in EM Education. Rahul Patwari, MD, FACEP Rakesh Engineer, MD, FACEP. Key: http://db.tt/00ip03S PPT: http://db.tt/AdeMJRl. I have some bad news for you. ...you’re “the man * ”. * And/or “the woman”. Disclosures. Rahul Patwari None - PowerPoint PPT Presentation
Citation preview
There’s an App for That!
Social Media in EM Education
Rahul Patwari, MD, FACEPRakesh Engineer, MD, FACEP
Key: http://db.tt/00ip03S PPT: http://db.tt/AdeMJRl
I have some bad news for you...
...you’re “the man*”
*And/or “the woman”
Disclosures
• Rahul Patwari
• None
• Rakesh Engineer
• Emergencies in Medicine, LLC
• HonkaZooZoo.com (wife)
Goals & Objectives• Briefly review some of the
characteristics of Millennial learners
• Discuss the benefits and pitfalls of social media in medical education
• Discuss strengths and dangers of using image manipulation software
• Review some browser extensions useful in this arena
MillennialsWho are these guys?
Millennial Motivations
• What do I get out of this?
• Praise me
• Connections with friends and peers
• Work-life balance
• Instant access to information
• Technology
Millennial Learners
• Entitled, optimistic, confident
• Low tolerance for disappointment
• Community service
• Value work-life balance
Maria Aaron, “Four Generations on GME”
Millennial Learners
• Flexible schedules, work hard, efficient, multi-taskers
• Team oriented
• New communication style
Maria Aaron, “Four Generations on GME”
Millennial Learners
• Mandatory Lectures ?
• Textbooks ?
• Bullet points ?
• Online modules ?
• Pod casts ?
Maria Aaron, “Four Generations on GME”
What is“Social Media?”
NewspaperNewspaper
RadioRadio
TVTV
Old Websites
Old Websites
CD & DVDCD & DVD
LecturesLectures
TextbooksTextbooks
Ye Olde MediaYe Olde Media
FacebookFacebook
LinkedInLinkedIn
SermoSermo
Modular Education
Modular Education
Cloud Computin
g
Cloud Computin
g
TwitterTwitter
BlogsBlogs
Pod CastsPod Casts
Social Media
Social Media
Intro to Facebook
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Intro to Twitter
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Glossary
•Blog Blogger
•Microblog Twitter, Tumblr
•Podcast iTunes
•Social Bookmark StumblUpon
•Social Network FB, Linkedin
•Wiki PB Works, G.Sites
Saarinen C, Arora V, Ferguson B, Chretien K. Incorporating social media into medical education. Academic Internal Medicine Insight. 9(1):12-13, 19.
Physicians on Twitter
• Docs with 500+ followers (May, 2010)
• 49% health or medical
• 21% personal
• 14% retweets
• 12% self-promotional
• 1.4% product/proprietary
• 0.6% medical educationChretien KC. Physicians on Twitter (Research Letter).
JAMA. 2011;305(6):566-568.
Physicians on Twitter
• Docs with 500+ followers (May, 2010)
• 3% unprofessional
• 0.7% privacy
• 0.6% profanity
• 0.3% sexually explicit
• 0.1% discriminatory
Chretien KC. Physicians on Twitter (Research Letter).JAMA. 2011;305(6):566-568.
Trust vs Perception of Risk
• Anonymity vs. accountability
• Comfort or sense of control
• Understanding abuse potential
• Predictability of the environment
• Real life social connections
Psychology of Facebook: https://docs.google.com/Doc?id=dcqn4jpj_156gr5kp9c8
Facebook’s “Privacy” Policy• When you post User Content to the Site, you authorize and direct us
to make such copies thereof as we deem necessary in order to facilitate the posting and storage of the User Content on the Site. By posting User Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing. You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content. Facebook does not assert any ownership over your User Content; rather, as between us and you, subject to the rights granted to us in these Terms, you retain full ownership of all of your User Content and any intellectual property rights or other proprietary rights associated with your User Content.
How to mitigate the risk
• Keep Separate Personal and Professional Personas
• Your hospital’s public relations department may have guidelines
• Remove PHI
• Generalize Histories
• Crop responsibly*
Incorporating S.M.into Teaching
“You can’t use social media to sell stuff or to promote. You have to use it to share
information. It’s about trying to share with your
[audience] a healthy way to engage them to make them
better people.”
- Howard SchultzCEO Starbucks
The Old Rules Still Apply
1.Focus: Teaching & Learning Objectives
2.Select a tool that supports objectives
3.Method to assess efficacy
Saarinen C, Arora V, Ferguson B, Chretien K. Incorporating social media into medical education. Academic Internal Medicine Insight. 9(1):12-13, 19.
The Old Rules Still Apply
• Assess skill level of learners & teachers to determine:
• Application
• Training needed
• Barriers
Saarinen C, Arora V, Ferguson B, Chretien K. Incorporating social media into medical education. Academic Internal Medicine Insight. 9(1):12-13, 19.
Barriers
• Time to learn
• Access (secure networks)
• Perception: openness & transparency
• Need to control content
Saarinen C, Arora V, Ferguson B, Chretien K. Incorporating social media into medical education. Academic Internal Medicine Insight. 9(1):12-13, 19.
Skype / FaceTime
Skype / FaceTime
• Orientation
• Mid rotation feedback
Facebook in Educationjust a few of many possibilities
• Create a Rotation Page
• Virtual Office Hours
• Invite discussions
• Videos and images
Create a Rotation Page
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Virtual Office Hours
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Discuss Images
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Invite Contributions
• Anyone can post videos and images, pose questions and start discussions
• Other faculty
• Students can try to stump you
Twitter in Educationjust a few of many possibilities
• A Day In The Life of an ER Doc
• Audience Response System
• Peer review
“A Day in the Life”• Got home, 5 am. Man am I tired. Busy night shift.
• Kids got me up at 8 am. Yuck. Where’s my coffee?
• Back at the office for a meeting then chest pain lecture. Love teaching.
• Missing U2 concert tonight. Oh well, will catch them next time around.
• Home for 3 hours of sleep, then back to work.
• First case: code! Still makes me nervous.
• Trauma. Never gets old. Chest tubes and lines.
• Student asked me something I didn’t know. Made something up, better go look it up.
Twitter as an Audience Response System
http://www.sapweb20.com/blog/powerpoint-twitter-tools/
Twitter for Audience Polling
http://www.sapweb20.com/blog/powerpoint-twitter-tools/
Barriers to Twitter ARS
1.Medical students do not use Twitter
2.Delay time
3.Students can change answers
4.No anonymity
5.Technical issues
Matthew Mintz. Using Twitter as an Audience Response System. 2/17/2011
http://drmintz.blogspot.com/2011/02/using-twitter-as-audience-response.html
www.webstarcontent.com
Controlling ClutterLinkedin
• Remove “See who you already know”
• Remove Linkedin news
• Customize notifications• email• groups, company, application,• account
Linkedin in Education
• Create groups for discussions
• CDEM
• CDEM working groups
• Multiple sites of the rotation
• Med student discussions
Linked in Groups
•Members Only• Padlock icon
• Discussions n/a to search engines
• Discussions visible to group members only
•Open Groups• No padlock icon
• Discussions Searchable and visible to anyone on web
• Discussions shared via Twitter & Facebook
• Nonmembers may contribute
Sermo
•Business Model
•Physicians
Sermo “Clients”
• Products:
• Surveys
• Panels
• Posts to spark discussions
• “Client Center” (lens into MD discuss)
• Reports (events, drugs, disease states)
Sermo “Clients”
• Revolutionary way to target & engage physicians on-demand
• Instantly capture real-world physician insights into treatments, medications, and devices that support a broad range of objectives
Sermo “Clients”
• Target MD’s for market intelligence
• Promote products and drugs
FireFox Add-ons
• AddThis
• StumbleUpon
• Yoono
Responsible Image Usage
Data Hides in the Files
• EXIF data• removed by Facebook
• Thumbnails• Microsoft Word
• Fast Saves & Revision History• Save for Web
• the safe way to save
•The free Photoshop alternative
•www.gimp.org
Create your own images
• Wikimedia Commons
• Open source repository of images, sounds and media
• Use smart search terms: “lungs svg”
• Editable images
“Lungs SVG”
“Heart SVG”
Inkscape
•Edit these pictures
•The Free Illustrator
•www.inkscape.org
Make Pictures Do What You Want Them To
Pod Casts,Blogs, & Websites
Free Pod CastsiTunes
• EM Crit
• ER CAST
• Keeping up with EM
• Smart EM (1-2° in-depth lectures)
Matt Tabbut, MetroHealth/CCF Combined EM ResidencyMark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency
Free Pod CastsiTunes
• Annals of EM
• EM Abstracts
• EM Cases
• Focus On (by ACEP)
Mark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency
Free Pod CastsContent Specific
• ICU Rounds
• EMPEM (Peds)
• Chicago Toxcast
• Gobbet’o Pus (ID)
Mark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency
Free Pod CastsiTunes
• Medical Students & Interns
• U Iowa Dept EM
• Albany EM
Mark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency
Blogs & Websites
• Academic Life in EM
• StoryTellERDoc (literary)
• Resus.me - Dr. Cliff Reid’s blog on EM
• Life in the Fastlane
• EM:Rap & TV (Mel Hebert) *EMRA
Mark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency
Blogs & WebsitesContent Specific
• The NNT
• The Poison Review
• Dr. Smith’s ECG Blog
• MedWorm - Google of Medicine
• Procedurettes
• EMPACSMark Marshall, Chief Res, MetroHealth/CCF Combined EM Residency
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Procedurette
“Dark Developer”
Whit Fisher, MD
Procedurette
“Dark Developer”
Whit Fisher, MD
Homework
• Let’s select a social network...
• Join the CDEM group in that network
• Communicate with our members
Key: http://db.tt/00ip03S PPT: http://db.tt/AdeMJRl
Future Directions
•Communicate with CDEM members and students using social media
•Start to develop our online SM Group
•Moodle Development
•Anyone interested in helping?
Key: http://db.tt/00ip03S PPT: http://db.tt/AdeMJRl