TheGarden | A new DYNAMIC DESTINATION in Israel

A DAVID MOSS PROJECT

2/5/2013

TheGarden

On the rarest of

occasions, one hears of a

project that is truly

innovative, and that has the

capacity to open up people’s

minds and hearts alike.

David Moss’ new vision

is one of these rare such

projects, and, if he and his

supporters succeed in

carrying it out, it will be an

immense contribution to the

Jewish and non-Jewish world

alike.

Joseph Telushkin

rabbi, lecturer, and author

2/5/2013

TheGarden | explore who, what and why we are

2/5/2013

In Israel, where there are over

200 museums, TheGarden will

be the first of its kind.

TheGarden will be devoted

entirely to the exploration and

experience of Jewish ideas

and values through interactive

art.

TheGarden | components

2/5/2013

a Garden – beautiful and

enriching interactive site to visit

time and again

a Hub – a studio for creative

translations of Jewish values

and ideas

Outreach - exhibitions,

programs and products – real

and virtual, permanent and

changing, fixed and mobile,

central and satellite

TheGarden | engagement

2/5/2013

an intriguing and beautiful place to visit and

interact, be informed and inspired –

INDIVIDUALS, SCHOOL and STUDENT

GROUPS, SOLDIERS, YOUTH GROUPS and

TOURISTS

opportunities for fruitful discourse in studios,

seminars and workshops –

SCHOLARS, EDUCATORS and ARTISTS

engaging tools and platforms for use in

meetings, exhibitions, media and interactive

material

EDUCATIONAL INSTITUTIONS, INTEREST

GROUPS and GLOBAL AND LOCAL

COMMUNITIES

access though virtual technology –

WORLDWIDE

TheGarden | location - Neot Kedumim

2/5/2013

A new destination in the

Biblical Landscape

Reserve midway between

Tel Aviv and Jerusalem

TheGarden | first phase - a pilot project

2/5/2013

"The truth shall sprout forth from the land” Psalm 85

From a particular vantage point, a lovely rock garden

becomes readable as a Biblical text:

“Lovingkindness and Truth meet; Justice and Peace kiss.”

Each of these values is then embodied in an engaging interactive exhibit

TheGarden | the developed phase

2/5/2013

The first phase of

TheGarden

experience at Neot

Kedumim will

include a glimpse of

the fully developed

concept.

An exhibition room with

models, videos and

mockups

*artist’s early concept sketch

TheGarden | an example Exploration garden of content by Charles Jencks. His theme is modern science.

2/5/2013

TheGarden | an example from the world

of physics

2/5/2013

“What is a

garden if not a

miniaturization,

and celebration,

of the place we

are in, the

universe?”

Charles Jencks

TheGarden | foundation business model

2/5/2013

NOT-FOR-PROFIT entity

CAPITAL investment from tax

deductible DONATIONS

RUNNING costs from revenue

streams: gate, store/product

sales, functions and programs

ENDOWMENT FUND from

donations to supplement

revenue stream

2/5/2013

Illuminator

Animator

Transformer of Jewish

texts, objects, spaces,

and souls Works exhibited at (E) or in the permanent collections (C) of: the British Museum (C), Duke University (C), Harvard University Libraries (E/C), Hebrew

Union College (E/C), Getty Museum (C), Israel Museum (E), Jewish Theological Seminary (C), Library of Congress (E/C), Magnes Museum (E/C),

National Library of Canada (C), New York Public Library (E/C) Princeton University Library (C), Skirball Museum (E/C), Stanford University Library (C),

Yale University Library(C), Yeshivah University Museum (E/C)

TheGarden | concept - David Moss

TheGarden | team & support

2/5/2013

Artistic director David Moss

Project management Desmond Kaplan

Strategic advisor Shimmin Neustein

Interim committees:

Business plan Brian Berman

Gedaliah Gurfein

Marsha Roth

Yoni Shapira

Studio Development Elyssa Moss Rabinowitz

Danny Paller

Danny Turetsky

Yair Medina

Fundraising Cheri Fox

Laurie Heller

Matt Berkowitz

Irene Smookler

TheGarden | developed phase budget &

timeline

2/5/2013

TheGarden phase 1 pilot will –

Open at Neot Kedumin 2nd qtr 2014

Inform complete project development cost

Full development budgets will –

Be delivered 2nd qtr 2014, including

larger $ figures for

R&D development

Architectural and exhibit designs

Execution and management/maintenance

Grand opening TheGarden –

2018 – Israel’s 70th Birthday!!!

TheGarden | Moving forward

2/5/2013

First Phase –

a pilot to provide proof of concept

$200k Seed Money –

launch the project and raise support for Phase I

$78k already pledged

Founder Group being formed –

5 to 7 committed, active supporters

Each will pledge $28k to the seed fund to be

activated when at least 5 are confirmed

Balance of seed money then mobilized

TheGarden | US Tax deductible donations

2/5/2013

Donors can mail checks to:

Center for Jewish Culture and Creativity

Att.: Ruth Rauch

423 N. Palm Drive, Suite 102

Beverly Hills, CA 90210 USA

For wire transfers the ABA routing number is 122016066 and the account number is 001-581074. The bank's

address and phone number are as follows:

City National Bank

400 North Roxbury Drive

Beverly Hills, CA 90210

+1 (310) 553-4262

project designation:

“Garden of Jewish Exploration”

TheGarden | endorsements

2/5/2013

...something beautiful, something profound, something deeply Jewish and deeply human. It is a project of breathtaking scope and creative genius.

Rabbi Marc D. Angel, Founder and Director, Institute for Jewish Ideas and Ideals

…. the garden also allows each individual to feel Judaism’s relevance to him or herself…

Andrew Stone, Lord Stone of Blackheath

… multiple perspectives and access points will enable visitors from across the Jewish spectrum and from around the Jewish world to find relevance and meaning.

Dr. Helena Miller, winner of the Max M. Fisher Prize for Jewish Education in the Diaspora

… a truly new and revolutionary 'path of access' to Jewish spiritual concepts.

Paul Shaviv, Head of School, Ramaz, New York City

… bringing revelations of Jewish creativity from heaven to earth.

Ahron Horwitz, Co-founder PresenTense Group

TheGarden | people helping with and/or

endorsing the project

2/5/2013

Aharon Botzer, Founder and Executive Director at Livnot U'Lehibanot.

Since 1980, Livnot has been building community through the exploration of

Israel and Jewish heritage with a fusion of hiking adventures, community

service, interactive seminars, Jewish learning and meaningful connections

with Israelis.

Aharon Horwitz, co-founder and director of the the PresenTense Group,

and the co-founder of the PresenTense Institute for socially minded

entrepreneurs.

Alan Hoffmann, CEO of largest worldwide Jewish non-profit.

Alan Gil, made a career of nurturing, developing and supporting Jewish life

around the world.

Andrew Stone, Baron Stone of Blackheath, is a Labour member of the

House of Lords. He is a director of several non-governmental organizations,

a retail company and is involved in several charities.

Asher Ostrin, has long experience in development of Jewish communities

at an international level, including support for distressed individuals and

groups.

Binny Shalev, conceived and developed the Zippori National Park,

consults and advises on philanthropic projects in Israel and is currently the

Israel Director for the Russell Berrie Foundation.

Binyamin Yogev (Bouja), executive director of Shitim, the Kibbutz

Holidays Institute. Lectures throughout the country on Jewish topics.

TheGarden | people helping with and/or

endorsing the project

2/5/2013

Cheri Fox , Executive Director of the Fox Family Foundation, past co-chair

of the Jewish Funders Network, Board Chair of Tal Torah and on board

of the Global Foodbanking Network and Leket Israel - the National Food

Bank.

Danny Paller, musician, composer, lyricist and consultant in the field of

Jewish education. He co-produced an initial development model for the

Garden project and is now creating a musical theatrical presentation about

Jerusalem.

Danny Turesky, successful businessman with a passionate vision for

communicating Jewish ideas. He co-produced an initial development

model for the Garden project.

David Sable, Global CEO of Y&R, one of the world's leading global

marketing communications companies.

Desmond Kaplan, architect, city planner and project manager. He is

project manager for TheGarden.

Elyssa Moss Rabinowitz , creator of Day Away Productions using

innovative approaches for Jewish events and projects, founded and runs a

successful Bat Mitzvah program and is Co-Founder & Director of Kol

HaOt.

Gedaliah Gurfein, visionary in the global mobile, internet and high tech

sector as well as a lecturer, teacher and author.

Dr. Helena Miller, Director of Research and Evaluation, United Jewish

Israel Appeal, Co-chair, Limmud International’ 2012 Winner of the Max M.

Fisher Prize for Jewish Education in the Diaspora.

TheGarden | people helping with and/or

endorsing the project

2/5/2013

Irene Smookler, Principal at SC Consulting/Smookler Communications:

Non Profit Project Management, Grant writing and Strategic

Consulting/Smookler Communications.

Joseph Telushkin, rabbi, lecturer, and author.

Laurie Heller, represents foundations and non-profits who provide donor

funds education, social welfare, health care and advocacy work in Israel.

Marsha Roth, involved in both business and non-profits throughout her

working life. She is a devoted volunteer at Shaarei Tzedek Hospital and

has been active on a number of boards.

Michael Rosenzweig, global President and Chief Executive Officer of

the Pardes Institute of Jewish Studies and former President and CEO of

the National Museum of American Jewish History.

Paul Shaviv, former Director of Education, Tanenbaum Community

Hebrew Academy of Toronto, Current Head of School, Ramaz, New York

City.

Peggy Brill, a consultant to foundations and non-profit organizations in

Jerusalem primarily in the fields of urban bicycle advocacy, environmental

awareness and informal Jewish education.

Rabbi Matt Berkowitz , worked for many years as an educator and in

development for JTS in Florida. Since his aliyah he has served as JTS

director of Israel programs and is a partner in Kol HaOt.

Rabbi Marc D. Angel, Rabbi Emeritus, Congregation Shearith Israel, The

Spanish Portugese Synagogue, New York City, Past President, Rabbinical

Council of America, Founder and Director, Institute for Jewish Ideas and

Ideals.

TheGarden | people helping with and/or

endorsing the project

2/5/2013

Ralph Goldman, advisor to Ben Gurion and Teddy Kollek, founder of the

Israel Education Fund, JCC movement, the Brookdale Institute and

Eshel, former head of JDC and currently its honorary executive vice

president.

Ronit Dolev, former Director General of the Rural and Urban

Development Department of the Jewish Agency, is a consultant in

strategic planning and program development of third and public sector

organizations.

Sarah Kass, Philanthropic Executive. Sarah's articles on public affairs

have appeared in the Wall Street Journal, Haaretz and the Jerusalem

Post, among other publications.

Shimmin Neustein, created a number of successful businesses in the

states prior to his aliyah. He is deep thinker about the Tanach's relevance

to contemporary Israel and Judaism.

Simon Jacob, life insurance entrepreneur with a deep commitment to

Jewish values and ideas.

Yair Medina, the mastermind behind Jerusalem Fine Art studios helping

hundreds of artists bring their dreams to reality. He is a partner in Kol

HaOt.

Yoni Shapira, founder of Mini Israel and tourism expert with wide

experience in research of heritage and historical sites in Israel,

destination development, and creating visitor attractions. His company

L.H.S. - Landmark Heritage Services is involved in developing tools and

methodologies to enhance visitors experience in visitors attractions.