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THEWSJDYNAMICPAYWALLFig1:Identifyingsignalsthatinfluencelikelihoodofsomeonesubscribing
Fig2:Theprincipleofthemodel–usingpropensity/likelihoodtosubscribescoretopredictconversionrate
Fig3:TheWSJpaywallpredictinglikelihoodtosubscribe.
Fig4:TheWSJDynamicPaywallexperiences
Fig5:UnlockingContent,onAverage,LowersConversion
Fig5:UnlockingContentforRightUsersShiftsCurveUpandsellsmore
Fig6:Equatingtoa2%increaseinsales
Fig7:Thepaywallisgeneratingmoresalesthaneverbefore
Fig7:WSJDigitalsubscribers2008–present