The Wow Way

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  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    lets be honest,cost is an issue

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    now isnt that arefreshing change

    a creative agency thats up frontabout the things that really matter?

    uh-oh - it's about 'marketing' - are we losing you?You don't think anyone can make more of your budgets / do better than your current agency / understand your industry do you? Go on, humour us... 21 slides and thats it.

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    first, lets take a look at the role of a marketer (or the one whos responsible for marketing)...

    want to do this in person?call Miranda: 01793 250542

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    want to do this in person?call Miranda: 01793 250542

    youre responsible for results(that thing that jobs depend upon)

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    theres a large volume of work

    want to do this in person?call Miranda: 01793 250542

    (too much work, not enough people?)

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    deadlines are always looming

    want to do this in person?call Miranda: 01793 250542

    (the things that sleepless nights are made of)

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    you have to manage your budgets

    want to do this in person?call Miranda: 01793 250542

    (or lack of them)

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    you have to multi-task

    want to do this in person?call Miranda: 01793 250542

    (where did you put that extra pair of hands?)

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    the traditional approach

    most organisations need one or a combination of:

    marketing: you work with a marketing agency advertising: you work with an advertising agency design: you work with a design agency pr: you work with a pr agency

    so, with that in mind, how do these help you?

    want to do this in person?call Miranda: 01793 250542

    lets take a look...

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    lets follow the path of just one project to see whether the traditional approach saves you time, stress or money:

    want to do this in person?call Miranda: 01793 250542

    startinternal planning

    collate/write copy

    collate imagery

    issue brief to agencies

    organise and attend

    pitches

    nominate chosen agency

    sign offproof read

    co-ordinate approvals

    final designs

    approved

    liaise with all parties

    until...

    co-ordinate feedback

    send to colleagues

    first draft visuals

    agency briefing

    manage production

    process

    key: you agency both responsible

    based on producing one brochure

    end(are you tired?)

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    so, the traditional way

    of the 15 parts of just one project, you are involved in 13

    of the 15 parts, both you and your agency are jointly involved in 2

    of the 15 parts to this project, your agency is solely responsible for 2

    now multiply that by the number of projects you have on the go, and by the number of different media that you are involved in...

    want to do this in person?call Miranda: 01793 250542

    wow! youre busy...

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    so, the traditional way

    in a typical client/agency relationship, most responsibilities fall on the clients shoulders

    the result will no doubt be what you wanted, you benefit from the agencys creative expertise and their industry contacts but you still have to put in *large* amounts of time and effort

    want to do this in person?call Miranda: 01793 250542

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    there is another way...

    the wow! solution:we believe in partnership working

    want to do this in person?call Miranda: 01793 250542

    oh yeah, everyone talks about partnerships... what exactly does that mean?

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    so whats different?

    we work in partnership with you a *real* partnership.

    we only work with a select number of clients; those that we know we can help

    we work with you at the early stages of a project to:

    explore ways in which your projects can be funded look at ways your marketing can be hugely effective in spite of budget cutbacks

    ensure that your budgets are maximised giving you more bang for your buck

    so, if youre still on board, lets tell you a bit more about our approach...

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    the wow! solution

    real partnership working:

    as partners a lot more can be achieved: we can be proactive instead of reactive

    we get to know you and your business: so we understand each other and less time is taken on background issues we can hit the ground running

    want to do this in person?call Miranda: 01793 250542

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    the wow! solution

    real partnership working:

    we know your overall aims and objectives and can make sure everything is in line with this the big picture not just focusing on a single project

    we look beneath the surface: marketing isn't just about the end product it encompasses every aspect of your business. It works from the inside out

    were constantly looking for new opportunities for your business

    want to do this in person?call Miranda: 01793 250542

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    the wow! solution

    we offer you an expandable/contractible team

    sometimes you need a larger team more pairs of hands but taking on extra staff means financial commitment

    wow! are an extension to your team when you need it. well keep up-to-date with you so that were always on the ball

    if you need to reduce your team the impact of redundancies needn't get in the way of progress

    want to do this in person?call Miranda: 01793 250542

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    the wow! solution

    we challenge you in order to offer you new ways of thinking:

    we embrace every media type: traditional media; new media; social media keeping you ahead of the game and producing campaigns that are the most appropriate for the results you need

    when you think you need a brochure, well think about your aims and objectives: a brief to us is always a challenge to find the best route to market

    want to do this in person?call Miranda: 01793 250542

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    the wow! solution

    we explore avenues that you may not have considered:

    well suggest ways in which you could fund initiatives and promotions well look for alternatives to your own budget

    we bring experience across a whole host of industries to your team, with specific expertise for specific projects, providing alternative ideas to your usual marketing approach

    want to do this in person?call Miranda: 01793 250542

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    and so, in summary

    when youre and really need to were here to

    _______ you with new , often before you knew you

    needed them. Well be an extension of your ______ and help you

    reach your , whilst keeping a constant on the

    budget. So lets and see if we can help you

    call Miranda: 01793 250542 or email miranda@wowcreative.co.uk

  • wow! Creative Services Ltd 2010 // www.wowcreative.co.uk

    the wow! way

    for examples of how our partnership method of working has worked for others, or to see how we could work together,

    contact Miranda on 01793 250542 or email miranda@wowcreative.co.uk

    thats it... all that in 21 slides...