CEO (SPIRO MOBILE COMMUNICATION)

UJJWAL SHARMA

THE ALL NEW SMARTNESS IN AN ANDROID BOX

WE HAVE BUILT SOMETHING AWESOME FOR YOU.

WE ARE JUST NOT CREATING ANY ANOTHER SMARTPHONE, WE ARE GIVING DREAMS THE SHAPE OF REALITY.

SPIRO SQ 1YOU ARE...... NEW WOW

Concept Created

and developed

by:Ujjwal Sharma

Nidhi goelVikrant duari

Padmaja SharmaRoli pandey

Ashish MohanVivek Singh

Aparna gupta

SPIRO THE NEW AGE SMARTPHONES WHICH ARE MORE REFINED, AWESOME INSTYLE, MADE BY PREMIUM MATERIAL, PRECISION IN EVERY DETAIL, ALL THE POWER AND SMARTNESS IN A SMARTPHONE. Amazing photos and videos. Innovative apps. And a fantastic screen experience. All wrapped inside the most elegant package.

CHIEF TECHNICAL DESIGNER

VIKRANT DWARI

HARDWARE

• 2.2 GHZ quad core QUALCOMM snapdragon 800 processor.

• Krait 300 CPU

• Adreno 330 GPU

• 3G/4G/LTE

SOFTWARE

UPGRADABLE TO NEW ANDROID

KITKAT

DESIGN AND DISPLAY

• 5(12.7 cm), 16,777,216 colours, 1920 x 1080 pixels

• Full HD Super AMOLED SCREEN Display for mobile

• S- Refined for mobile picture engine

• Face Unlock

• Gesture input

• Sensor-on-lens

• Boost mode

• Touch gesture - multi-touch, up to 10 fingers supported

• Screenshot capturing

• Pan & zoom

Connectivity and communication• 3.5 mm audio jack (CTIA)• aGPS + glonas• ANT+ wireless technology• Bluetooth 4.0 wireless technology• DLNA Certified• MHL support• Native USB tethering• NFC• Screen mirroring• Smart Profile• Synchronisation via Exchange ActiveSync®, Face book™, Google™ and Sync™*• USB charging• USB High speed 2.0 and Micro USB support• S- Link• Wi-Fi and Wi-Fi Hotspot functionality• Noise suppression• Voice enhancement• S- Social Link*

CAMERA

• 18.7 megapixel camera with Xeon flash and auto focus• Burst mode• HDR for both picture/film• 8x digital zoom• BIOS sensor for mobile image processor engine• Front-facing camera (5 MP 1080p)• Geotagging• HD video recording (1080p)• Spiro S lens• Image stabiliser• Object tracking• Red-eye reduction• Scene recognition• Send to web• Smile shutter™• Spiro image stabilization for image sensor• Superior Auto• Sweep Panorama• Touch focus• Touch capture• White balance• Image capture, supported format: JPEG• Image playback, supported formats: BMP, GIF, JPEG, PNG, WebP• Video recording, supported formats: 3GPP, MP4• Video playback, supported formats: 3GPP, MP4, M4V, MKV, AVI, XVID, WEBM• Face detection

ENTERTAINMENT

• 3D and motion gaming• Google Wallet™• Gameki Certified• FM Radio with RDS• Spiro media applications(Free music and Video)• TV launcher• YouTube*• Dolby application• Face book application*• Twitter*• 3D surround sound• Bluetooth stereo (A2DP)• Clear Audio, Dolby surround sound• Dolby Experience – audio filter technology • Audio recording, supported formats: 3GPP, MP4, AMR• Audio playback, supported formats: MP3, 3GPP, MP4, ADTS, AMR,

SMF, XMF, OTA, RTTTL, RTX, melody, WAV, OGG, FLAC

SPIRO

GAMEKI CONSOLE‘‘PLAY YOUR IMAGINATION’’

SOUND

BEATS AUDIO‘’WOW IN EVERY BEATS’’

SPIRO SQ1

BATTERY• 2800 MAH Li-ION battery

• Up to 19 hr of talk time for 3G

• Stand by: Up to 1 and half days

• 500 hrs for 3g

• Music playback: 82 hrs

• Video playback: 12hrs

• WI-FI browsers: 9.2 hrs

• S- BOOST

WAIT FOR MORE.......COMING SOON.......................

SPIRO ST1THE NEW FACE OF PERFECT TABLET

THE FUTURE OF SAMRTPHONE COMING SOON......

SPIRO FT SERIES‘‘FUTURE IS WOW’’

NOW EVERYONE CAN LOOK WOW

‘’IT’S AMAZING’’

SPIRO ST SERIES (4K)ULTRA HD

SPIRO ST1003

MORE VIVID AND COLOURFUL VIEWING EXPERIENCE

SSPIRO STORE

OUR OFFICE AT GURGAON

HEAD - MARKETING AND SALES(ASIA)

Marketing strategies for SPIRO

• Executive Summary

• Situational Analysis

• SWOT Analysis

• Marketing Objectives

• Marketing Strategy

• Implementation

• Budget

• Control

Marketing Strategies

• The marketing strategies for our product are very unique, because you have to be unique in this competitive sector of smart phones. Well the products are unlimited and there is no stopping for the more new companies to come and to launch there smart phones too in the market. Looking the Indian market we have done research, put our efforts more on the MASS market.

• Marketing a product which is at the growth stage at its product life cycle is very difficult; it needs lots of heavy promotion and advertising strategies.

• Well it is very important to know your market, on the basis of that you can go further for all the activities related to marketing, product, branding and advertisement.

So which market segment customer would buy these?

• Age

• Gender

• Income

• Religion

• Ethnic group

• Level of education

• Geographical

• Social class

Situational Analysis• Political Situation

• Taxation is something that governments put and Apple should be study this as country by country case to anticipate profitability, and pricing strategy.

• Importing laws in the world with GATT are in favor of trading.

• Countries are very variable in stability of, so we should study each country case by case.

• Economical Situation

• Economical growth world wide is in a big recession which need careful manipulation

• Potentiality of the market is decreasing but it is higher than any others in the Telecom sector

• Socio-Cultural Situation• Population growth leading to expansion of the sector

needs for cell phones.

• People depend more an more on mobile communication everywhere.

• There is educational growth in the world.

• Culture’s perception of the technological devices is positive worldwide.

• Literacy & illiteracy level is not affecting using cell phones but affecting high technological cell phones, this fact needs to be considered.

• Acceptance of imported products in some countries are less if there is local provider

• There are different social views that may affect product should be considered (e.g.: Boycotting American products in the Islamic world)

• Competition Situation•There are 19260 cell phone producer in the world, but there are more than 15 big companies competing at the world level Market

• Environmental Situation

• The global concern of the Global Warming issue

& other pollution effects concerning the

packaging material and radiation of the cell

phones

• The demand of the international environmental

approvals is a must (if there is any)

• Sales Situation• Cell phones industries are one of the most profitable

industries everywhere and the Market is increasing

S/O Analysis

• Strengths• Innovative – The SPIRO has an innovative touch

screen. It also has many functions of other mobile products all in one device

•Compatibility –The phone will work with windows and with other Mac/Apple products and OS software tools which means limitless potential for upgradeability.

Ease-of-Use – The all-new touch screen interface recognizes multi finger gestures, just as the human hand normally behaves.

THE BEST PRICE WITHIN THE

BEST REACH OF THE

PENETRATED MARKET.