THE WORLD’S LARGEST GATHERING OF SHOPPER & .retailers and agency professionals ... • Shopper Marketing ... • Shopper Insights • Retail Merchandising •
THE WORLD’S LARGEST GATHERING OF SHOPPER & .retailers and agency professionals ... • Shopper Marketing ... • Shopper Insights • Retail Merchandising •
THE WORLD’S LARGEST GATHERING OF SHOPPER & .retailers and agency professionals ... • Shopper Marketing ... • Shopper Insights • Retail Merchandising •
THE WORLD’S LARGEST GATHERING OF SHOPPER & .retailers and agency professionals ... • Shopper Marketing ... • Shopper Insights • Retail Merchandising •

THE WORLD’S LARGEST GATHERING OF SHOPPER & .retailers and agency professionals ... • Shopper Marketing ... • Shopper Insights • Retail Merchandising •

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  • Decision makers will be out in full force at P2PX, looking to amplify their brand-building efforts and shopper engagement at all touch points along the path to purchase.

    Sept. 26-28, 2017(Exposition: Sept. 27-28)

    Rosemont (Chicago), ILDonald E. Stephens Convention Center

    Path2PurchaseExpo.com

    THE WORLDS LARGEST GATHERING OF SHOPPER & RETAIL

    MARKETING PROFESSIONALS

  • The Path to

    Purchase Expo

    is where brand

    marketers,

    retailers

    and agency

    professionals

    find the

    solutions they

    need to activate

    path to purchase

    strategies.

    26%Shopper

    Marketing & Advertising

    Agencies

    24%Solution

    Providers*

    39%Brand

    Manufacturers

    11%Retailers

    26%Agencies

    32%Solution

    Providers*42%Brand Marketers

    & Retailers

    13%Other

    20%Sr. Managment,

    VP, C-Level

    36%Manager

    23%Director

    8%CEO/

    President

    26%Agencies

    32%Solution

    Providers*42%Brand Marketers

    & Retailers

    REACHING DECISION-MAKERS WHO CONTROL SHOPPER

    MARKETING DOLLARS

    The Retail Academy Collaboration Zone offers the best place for strategic thinking between brand manufacturers and their retail partners.

    Large, cross-functional teams attend P2PX.

    Attendees seek out solution providers who offer the tools to fulfill their path to purchase requirements.

    *Includes: digital/mobile path-to-purchase media, research/insight professionals, P-O-P design firms and others allied to the field.

    Digital Marketing

    Brand Marketing

    Shopper Marketing

    Customer Marketing

    Market Research

    E-Commerce

    Shopper Insights

    Retail Merchandising

    Creative & Design

    Merchandising

    See All the Right PeopleNo other show brings together all the right industry players in one place. Only the Path to Purchase Expo (P2PX) delivers actionable strategies for reaching and engaging consumers along the path to purchase.

    2016 EXPO ATTENDANCE3,545 Industry Professionals

    BY CATEGORY BY TITLE

    Path2PurchaseExpo.com

    When you exhibit at P2PX, youll have face-to-face contact with presidents, VPs, directors and managers of:

  • Meet Qualified BuyersP2PX offers unparalleled opportunities to ignite relationships with engaged decision-makers from manufacturers and providers of consumer products and services, agencies and leading retail organizations such as:

    Join All the Right CompaniesOver 100 exhibiting companies filled the show floor in 2016. Exhibitors included digital media, mobile/social, path-to-purchase, P-O-P design, merchandising, insights and e-commerce companies like these:

    3-Tier Logic

    Abbot-Action

    BrandShare

    Catalina

    CCG Marketing Solutions

    Cellotape

    Conversant Media

    Coursa Retail

    Crisp

    Digimarc

    Excel Displays & Packaging

    Fandango Rewards

    Frontline Marketing

    Great Northern Instore

    Green Bay Instore Innovations

    ibotta

    InContext Solutions

    Influenster

    Inmar

    InnoMark Communications

    MaxPoint

    Menasha Packaging Co.

    Meyers Retail Marketing Solutions

    MyWebGrocer

    OwnerIQ

    PCH/Media

    Pinpoint Data

    PrizeLogic

    Promoworks

    Quotient Technology Inc.

    RevTrax

    SavingStar

    Scentisphere

    Shelfbucks

    Snipp Interactive

    Tempt In-Store Productions

    TPG Rewards

    Triad Retail Media

    Webcollage

    WestRock Merchandising Displays

    Yieldbot

    The quality of attendees was outstanding. Expectations in terms of business leads and new business relationships will no doubt be exceeded. We will continue to invest and grow our relationship with the Path to Purchase Institute, and this is especially true of the Path to Purchase Expo.

    -Brian HutchinsonVP, Shopper Marketing

    Its been outstanding with the technology and the clients who are absolutely willing to learn and be excited about the business that can come out of it.

    -Mike McDowellDirector of Shopper Marketing

  • Only if you do a good job of inviting them! Stack the deck in your favor by following some of these tips & tricks to ensure you maximize your event experience and find supreme value in your booth at P2PX.

    If you build it, will they come?

    1. Promote, promote, promote.* Promote your presence in every way possible. And start early!

    a. Email Send messages to your marketing list to alert both prospects and existing clients that youll be on the P2PX show floor.

    b. Social Media Use social media platforms with the hashtag #p2pxpo, and utilize the P2PX online community (path2purchaseexpo.pathable.com) to reach out to targeted attendees.

    2. Utilize your signature. Add the line Visit us at 2017 Path to Purchase Expo, Booth # (insert booth number with link to event site) to your signature. Encourage colleagues to do the same.

    3. Create a cheat sheet of ice breakers. Preparing a list of targeted, open-ended questions ahead of time eliminates the uncertainty of what to say onsite.

    *In her blog, Sarah Leung notes that 70% of event attendees decide which booths theyre going to visit before the show begins, yet, only 10-15% of exhibitors invest in pre-show marketing efforts.

    1. Be memorable. Whether its your booth appearance, an onsite activity or a unique giveaway, think of ways to make your space stand out. Here is a list to get started: blog.attend.com/trade-show-booth-games

    2. Take notes! You will talk to so many people in one day that its a great idea to write down parts of your conversation on the persons business card. This allows for a more personal follow up.

    3. Stay active on social. Social media shouldnt stop once youre onsite. You and your team should post throughout the event, using #p2pxpo. Think of ways to engage attendees drawings, demonstrations and trivia.

    1. Follow up quickly. Have a campaign designed and ready to launch so that emails can go out immediately upon leads entering the system.

    2. Be social. Look at your card collection from the show and friend/like/follow everyone.

    3. Remind people who you are. Including a crowded photo of your booth in your follow up emails will remind attendees who your company is amongst the hundreds they talked to at the show.

    PRE-SHOW ONSITE POST-SHOW

    Updated 1/12/17

    FOR INFORMATION ABOUT EXHIBITING, PLEASE CONTACT:Quan Tran (773) 992-4464 qtran@p2pi.org

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