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Project for Merchandise Management. Created a high end men's classical business wear.
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By: Courtney Hengst
The Working Man is a Chicago based brand that is committed to men that want to look good in the workplace. With the best quality and comforting clothing that a man could ever ask for that is made only in the United States, The Working Man makes sure that every customer gets what he pays for.
The Working Man is a one of a kind store that allows customers to come in, gets what they want for their business attire, and leave with no complaints. With well trained staff and a spacey store layout, it is easy for anyone know where everything is around the store. With our new fall collection that is made only in the U.S our customers know that they are getting great quality clothing without worrying the clothing being made in sweat shops. Conveniently located in Chicago’s Water Tower in Nordstrom’s, as well as having the store on-line, accessing The Working Man could never be easier.
Ben is a 26 year old business man that has brown hair, brown eyes, 6”2’, and 178 pounds. He works in the Board of Trade in Chicago with his dad as his boss. One day he wants to take over his dad’s position. For his job he likes to look presentable so he goes to places like Nordstroms and Macy’s to get new work attire at least two to three times a month. He graduated from Northwestern with a degree in Accounting. Ben just proposed to his fiancé Sarah and will be married in a couple of months. He currently has an apartment in the Chicago loop and loves the life of a city boy. Since he lives in the loop and is close to his job, Ben doesn’t need a car in the city. He uses the CTA transit buses and the “L”. He plans to move to the suburbs in a couple of years so that he can be closer to both his and Sarah’s family. Also so he can have his silver sports car he has been dying to have. He can’t start his day without coffee so he goes to Starbucks or his personal favorite Caribou coffee. He is always up to date with the latest technology, his favorite brand is Apple. On his free time he likes to take walks with his dog Rusty a Yorkshire Terrier in Grant park. He also likes to watch action movies and crime shows, read, and do mind puzzles. Also when both Ben and Sarah have a free night they like to go out to dinner, a nice Italian restaurant. But Ben always has to keep one day opened a month to hangout and get a drink with the guys at a classy bar in the North loop.
Style #1A13112 Description: Medium
sized multi colored long sleeved button down
Sizes: S-XXL
Style #1A16262 Description:
Medium sized black vest made out of wool
Sizes: S-XXL
Style #1A21A12 Description:
Medium sized grey dress pants that are made of cotton
Sizes: S-XXL
I A, E, F, G, L, K
C,H,J B,D M,N,O,P
Total Retail Sales: $124,780 Marketing Budget (%): 8% Marketing Budget ($): $9982
Objective : Increase sales by 10% from August to December 2014 Strategies: Fashion Show Tactics: Book Venue Book Models Hire DJ Pick clothing line Hire caterer for food and drinks Hire hair and make up artists. Create flyers for event Ship flyers to stores Have employees handout flyers Have staff and volunteer dressers to help with show Have the fashion show Evaluation: Evaluate what went well and what could be done better after
the fashion show. CEO will evaluate the impact of the fashion show in terms of sales at the of August 2013
Objective: Increase sales by 10% from August to December 2014
Strategies: Newspaper ad Tactics: Contact Chicago Tribune to and set a date and time
for article Get pictures of merchandise Create rough draft of article Get article edited and revised Put article in newspaper. Evaluation: CEO will evaluate the sales all season of
Fall 2013 from the impact of the newspaper ad.(September-November 30th).
