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take the field ! map welcome fans FAN FRIENDLY MAP BROUGHT TO YOU BY NFL NETWORK STAGE The NFL Network is your official television home for Super Bowl week. Check out our live broadcasts! NFL PLAY 60 DOWN AND OUT Run a pass route and break free for a pass reception. M&M’S LET IF FLY Take aim downfield, and find out how far you can throw a spiral. SNICKERS FIELD GOAL KICK Test your ability to kick a field goal through NFL uprights. GMC’S TOUCH PASS Master one of the most difficult throws for an NFL Quarterback by throwing the ball on an arc over a defensive player and into a net. UNDER ARMOUR’S RUN TO DAYLIGHT Race down the field against your opponents in a 40-yard test of speed. UNDER ARMOUR’S QUARTERBACK CHALLENGE Showcase your passing accuracy. UNDER ARMOUR’S QUICK RELEASE See how the speed of your passing release compares to some of the quickest passers in the NFL. COURTYARD’S GREATNESS ON THE ROAD ZONE Get a virtual photo album featuring you at iconic stadiums, relax in our lounge, enter sweepstakes, meet celebrities and more. NFL SHOP NFL SHOP AT SUPER BOWL PRESENTED BY VISA The largest display of NFL licensed Super Bowl XLVI merchandise & championship gear as well as licensed merchandise from all 32 teams. FEDEX SHIPPING CENTER Send home your Super Bowl souvenirs from the convenient FedEx Shipping Center. Hoosier corridor DON SHULA COACH OF THE YEAR Honoring the football coach who best exuded integrity, achievement and leadership across all levels of the game. NFL NETWORK THEATRE Take a seat and relax in the NFL Network Theater to watch “This is the Moment,” an action packed film highlighting the road to Super Bowl XLVI. NFL YET INITIATIVE An exhibit showcasing the NFL’s commitment to Youth Education. NFL INTERNATIONAL Visit the NFL International exhibit to see how American Football has gained fans overseas. CHRONOLOGY OF PRO FOOTBALL Trace through iconic moments and developments that make the National Football League what it is today. NY/NJ SUPER BOWL HOST COMMITTEE BOOTH Learn about the great places to visit and activities to do in the New York/ New Jersey region while visiting the 2014 Super Bowl at MetLife Stadium. NFL FÚTBOL AMERICANO The NFL’s contributions to Hispanic players throughout the history of the League, and the NFL’s passionate Hispanic fans. SPONSOR PAVILION NFL EXPERIENCE AUTOGRAPH STAGE PRESENTED BY PANINI AMERICA & TOPPS Get FREE autographs from past and present NFL stars. SUPER BOWL XLVI MEMORABILIA SHOW PRESENTED BY PANINI AMERICA & TOPPS The ultimate trading card show featuring displays from leading exhibitors and rare collectibles. NFL AUCTION Check out the modern and vintage memorabilia at the Hunt Auction booth located in the Memorabilia Show. GREAT CALLS IN SUPER BOWL HISTORY Listen to four iconic Super Bowl radio broadcasts with Bose sound and re-live these amazing Super Bowl Moments at Great Calls in Super Bowl History. THE VERIZON TRAINING GROUND A mobile pavilion that gives participants an opportunity to test their skills across multiple football engagements while interacting with the latest mobile devices, 4GLTE and apps like NFL Mobile. UNDER ARMOUR NFL SCOUTING COMBINE EXPERIENCE Under Armour challenges fans to test their Scouting Combine skills just like the top NFL prospects. GMC’S TIME SPLICE Visit “GMC’s Time Splice” to meet players and win signed memorabilia. Fans can capture a 3-D image of themselves or call some of the season’s best plays. BRIDGESTONE PERFORMANCE MOMENT An interactive experience that pays tribute to NFL Performance Moments and invites you to capture and share a Bridgestone Performance Moment of your own. PEPSI & DORITOS Visit the Pepsi Max & Doritos Fan Zone. Test your skills in football themed games, become part of Doritos commercials, and try to win Pepsi MAX for life! additional areas LOOK LIKE A PRO Step inside a uniformed body-cast mold bearing the insignia of your favorite NFL team and have a friend snap your photo. the nfl RUSH ZONE The smallest all-pros can enjoy America’s favorite game with scaled-down versions of the popular interactive football activities. GMC’S THE DRIVE The ultimate resistance training test as you struggle to reach the goal line while being restrained by a bungee harness. DMI FUEL UP TO PLAY 60 ZONE Learn more about the importance of eating right and staying active. Kids ages 6-12 can also participate in one of the daily youth clinics hosted by NFL players. KINECT FOR XBOX 360 Get active with Kinect for Xbox 360. Try full- body, controller-free gaming where nothing is between you and the fun! KID’S LONG SNAP Kids can test their ability to snap the ball like a Pro. KID’S QUARTERBACK CHALLENGE Kids can test their passing skills. GEAR UP & GO Kids can try on actual NFL equipment and feel like a Pro. KID’S TRAINING CAMP Kids have the opportunity to race through a series of obstacles. KID’S EXTRA POINT KICK Test your ability to kick a field goal through scaled down NFL uprights. FANTASY FACE PAINTING Show your team spirit by getting your face painted. NFL PLAYER READINGS Take a moment and listen as your favorite NFL players sit down for a group reading. YOU MAKE THE FLAG An interactive arts and crafts activity where youth of all ages can participate in creating a personalized officiating flag. CARTOON NETWORK Cartoon Network takes you through an interactive experience with your favorite characters from Ben 10 and Adventure Time! HOPSPORTS Get up and active with the fun, innovative and entertaining video workouts of the HOPSports training system! THE VINCE LOMBARDI TROPHy PRO FOOTBALL HALL OF FAME A look into Pro football’s glorious past with rare mementos on display. ROAD TO THE CHAMPIONSHIP Get the best play of highlights as the video display counts down winners of each divisional match up on the road to the Super Bowl Championship. AFC/NFC TROPHIES Stop by and see the AFC Lamar Hunt and NFC George S. Halas Championship Trophies. NFL DRAFT SET Visit the official Draft set and take your spot behind the podium. SUPER BOWL RINGS AND FOOTBALLS See the collection of all 45 Super Bowl rings and Wilson footballs up close! EVOLUTION OF THE SHIELD Learn how the NFL Shield has evolved since 1960. WALTER PAYTON MAN OF THE YEAR Visit the Walter Payton Man of the Year display, an award given to the NFL player who best exhibited charity and community service for the 2011 season. VINCE LOMBARDI TROPHY See the Vince Lombardi Trophy; football’s most prestigious award. ENTERTAINMENT STAGE Showcase stage in the heart of the NFL Experience featuring local groups and interactive fan activities. THE FIELD GATORADE CLINIC FIELD FUELED BY THE G SERIES Watch and learn from USA Football coaches and NFL Players about football from various clinics, competitions, and demonstrations. On field clinics are open to boys and girls ages 6-12 only. COLTS IN MOTION The Indianapolis Colts’ interactive traveling museum that offers a behind the scenes look at the Colts organization, National Football League, and Lucas Oil Stadium. BUD LIGHT BUILD-A-BAR Bud Light Build-a-Bar is your NFL high-end tailgate headquarters. Enjoy an ice cold Bud Light utilizing Bottoms Up draught technology. GMC NEVER SAY NEVER BROADCAST BOOTH Fans step into the broadcast booth and get behind the desk and do the play-by-play of one of the three Never Say Never Finalist plays. Afterwards, share your video with family and friends through your own social networks. the nfl play 60 game zone NFL LOCKER ROOM Visit a replica of an NFL locker room as it appears on game day and experience the sights and sounds of the NFL behind the scenes at NFL Locker Room. NFL COMMAND CENTER YOU MAKE THE CALL! Learn about our Football Officiating Academy, chat with NFL Officials and receive a special thank you from NFL.COM Game Rewind! WILSON FOOTBALL FACTORY See how official NFL game balls are individually produced. Authentic Super Bowl XLVI Game Balls will be manufactured and sold on site. BREAST CANCER AWARENESS EXHIBIT Take a look at this important exhibit highlighting the NFL’s A Crucial Catch campaign, featuring pink items worn by players, coaches and referees. KINECT FOR XBOX 360 RETURN TO GLORY Adults and children can experience the sensation of fielding a booming punt launched from an automated machine. YEAR OF THE SUPER BOWL XLV CHAMPION EXHIBIT From the moment the clock hit zero in Texas to the start of the 2011 season, follow the Super Bowl XLV Champions, the Green Bay Packers. NFL KICKOFF All of the exciting highlights captured from NFL Kickoff week in Green Bay and throughout the league. NFL PRO BOWL See exciting video highlights, historical records and images from NFL Pro Bowl. SALUTE TO SERVICE An exhibit highlighting the NFL’s commitment to supporting our Armed Forces. EXTRA POINT KICK Try to convert an extra point through NFL uprights. BRIDGESTONE’S PUNT, PASS, AND KICK A replica of the annual nationwide competition for youngsters consisting of one Punt, one Pass, and one Kick CASTROL’S SPEED & MOBILITY Take a handoff and run through read-and- react obstacles before throwing a pass to a larger-than-life receiver. CASTROL’S TRAINING CAMP Stop by Castrol’s Training Camp to race through a series of obstacles and train like the Pros! WTHR BROADCAST STAGE Stop by for giveaways and the chance to meet your favorite 13 Eyewitness News personalities. attractions TURF ATTRACTIONS SPONSORS 01 00

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Page 1: THE VINCE RUSH ZONE LOMBARDI TROPHy

take the

field!map

welcome fans

FAN FRIENDLY MAP BROUGHT TO YOU BY

NFL NETWORK STAGEThe NFL Network is your official television home for Super Bowl week. Check out our live broadcasts!

NFL PLAY 60 DOWN AND OUTRun a pass route and break free for a pass reception.

M&M’S LET IF FLYTake aim downfield, and find out how far you can throw a spiral.

SNICKERS FIELD GOAL KICKTest your ability to kick a field goal through NFL uprights.

GMC’S TOUCH PASSMaster one of the most difficult throws for an NFL Quarterback by throwing the ball on an arc over a defensive player and into a net.

UNDER ARMOUR’S RUN TO DAYLIGHTRace down the field against your opponents in a 40-yard test of speed.

UNDER ARMOUR’S QUARTERBACK CHALLENGE Showcase your passing accuracy.

UNDER ARMOUR’S QUICK RELEASE See how the speed of your passing release compares to some of the quickest passers in the NFL.

COURTYARD’S GREATNESS ON THE ROAD ZONEGet a virtual photo album featuring you at iconic stadiums, relax in our lounge, enter sweepstakes, meet celebrities and more.

NFL SHOP

NFL SHOP AT SUPER BOWL PRESENTED BY VISA The largest display of NFL licensed Super Bowl XLVI merchandise & championship gear as well as licensed merchandise from all 32 teams.

FEDEX SHIPPING CENTER Send home your Super Bowl souvenirs from the convenient FedEx Shipping Center.

Hoosier corridor

DON SHULA COACH OF THE YEARHonoring the football coach who best exuded integrity, achievement and leadership across all levels of the game.

NFL NETWORK THEATRE Take a seat and relax in the NFL Network Theater to watch “This is the Moment,” an action packed film highlighting the road to Super Bowl XLVI.

NFL YET INITIATIVEAn exhibit showcasing the NFL’s commitment to Youth Education.

NFL INTERNATIONALVisit the NFL International exhibit to see how American Football has gained fans overseas.

CHRONOLOGY OF PRO FOOTBALLTrace through iconic moments and developments that make the National Football League what it is today.

NY/NJ SUPER BOWL HOST COMMITTEE BOOTHLearn about the great places to visit and activities to do in the New York/ New Jersey region while visiting the 2014 Super Bowl at MetLife Stadium.

NFL FÚTBOL AMERICANOThe NFL’s contributions to Hispanic players throughout the history of the League, and the NFL’s passionate Hispanic fans.

SPONSOR PAVILION

NFL EXPERIENCE AUTOGRAPH STAGE PRESENTED BY PANINI AMERICA & TOPPSGet FREE autographs from past and present NFL stars.

SUPER BOWL XLVI MEMORABILIA SHOW PRESENTED BY PANINI AMERICA & TOPPSThe ultimate trading card show featuring displays from leading exhibitors and rare collectibles.

NFL AUCTION Check out the modern and vintage memorabilia at the Hunt Auction booth located in the Memorabilia Show.

GREAT CALLS IN SUPER BOWL HISTORYListen to four iconic Super Bowl radio broadcasts with Bose sound and re-live these amazing Super Bowl Moments at Great Calls in Super Bowl History.

THE VERIZON TRAINING GROUNDA mobile pavilion that gives participants an opportunity to test their skills across multiple football engagements while interacting with the latest mobile devices, 4GLTE and apps like NFL Mobile.

UNDER ARMOUR NFL SCOUTING COMBINE EXPERIENCEUnder Armour challenges fans to test their Scouting Combine skills just like the top NFL prospects.

GMC’S TIME SPLICEVisit “GMC’s Time Splice” to meet players and win signed memorabilia. Fans can capture a 3-D image of themselves or call some of the season’s best plays.

BRIDGESTONE PERFORMANCE MOMENTAn interactive experience that pays tribute to NFL Performance Moments and invites you to capture and share a Bridgestone Performance Moment of your own.

PEPSI & DORITOSVisit the Pepsi Max & Doritos Fan Zone. Test your skills in football themed games, become part of Doritos commercials, and try to win Pepsi MAX for life!

additional areas

LOOK LIKE A PROStep inside a uniformed body-cast mold bearing the insignia of your favorite NFL team and have a friend snap your photo.

the nfl RUSH ZONE

The smallest all-pros can enjoy America’s favorite game with scaled-down versions of the popular interactive football activities. GMC’S THE DRIVEThe ultimate resistance training test as you struggle to reach the goal line while being restrained by a bungee harness.

DMI FUEL UP TO PLAY 60 ZONE Learn more about the importance of eating right and staying active. Kids ages 6-12 can also participate in one of the daily youth clinics hosted by NFL players.

KINECT FOR XBOX 360Get active with Kinect for Xbox 360. Try full-body, controller-free gaming where nothing is between you and the fun!

KID’S LONG SNAPKids can test their ability to snap the ball like a Pro.

KID’S QUARTERBACK CHALLENGEKids can test their passing skills.

GEAR UP & GOKids can try on actual NFL equipment and feel like a Pro.

KID’S TRAINING CAMPKids have the opportunity to race through a series of obstacles.

KID’S EXTRA POINT KICKTest your ability to kick a field goal through scaled down NFL uprights.

FANTASY FACE PAINTINGShow your team spirit by getting your face painted.

NFL PLAYER READINGSTake a moment and listen as your favorite NFL players sit down for a group reading.

YOU MAKE THE FLAGAn interactive arts and crafts activity where youth of all ages can participate in creating a personalized officiating flag.

CARTOON NETWORKCartoon Network takes you through an interactive experience with your favorite characters from Ben 10 and Adventure Time!

HOPSPORTS Get up and active with the fun, innovative and entertaining video workouts of the HOPSports training system!

THE VINCE LOMBARDI TROPHy

PRO FOOTBALL HALL OF FAMEA look into Pro football’s glorious past with rare mementos on display.

ROAD TO THE CHAMPIONSHIPGet the best play of highlights as the video display counts down winners of each divisional match up on the road to the Super Bowl Championship.

AFC/NFC TROPHIESStop by and see the AFC Lamar Hunt and NFC George S. Halas Championship Trophies.

NFL DRAFT SETVisit the official Draft set and take your spot behind the podium.

SUPER BOWL RINGS AND FOOTBALLSSee the collection of all 45 Super Bowl rings and Wilson footballs up close!

EVOLUTION OF THE SHIELDLearn how the NFL Shield has evolved since 1960.

WALTER PAYTON MAN OF THE YEARVisit the Walter Payton Man of the Year display, an award given to the NFL player who best exhibited charity and community service for the 2011 season.

VINCE LOMBARDI TROPHY See the Vince Lombardi Trophy; football’s most prestigious award.

ENTERTAINMENT STAGE Showcase stage in the heart of the NFL Experience featuring local groups and interactive fan activities.

THE FIELD

GATORADE CLINIC FIELD FUELED BY THE G SERIESWatch and learn from USA Football coaches and NFL Players about football from various clinics, competitions, and demonstrations.On field clinics are open to boys and girls ages 6-12 only.

COLTS IN MOTIONThe Indianapolis Colts’ interactive traveling museum that offers a behind the scenes look at the Colts organization, National Football League, and Lucas Oil Stadium.

BUD LIGHT BUILD-A-BAR Bud Light Build-a-Bar is your NFL high-end tailgate headquarters. Enjoy an ice cold Bud Light utilizing Bottoms Up draught technology.

GMC NEVER SAY NEVER BROADCAST BOOTHFans step into the broadcast booth and get behind the desk and do the play-by-play of one of the three Never Say Never Finalist plays. Afterwards, share your video with family and friends through your own social networks.

the nfl play 60 gam,e zone

NFL LOCKER ROOMVisit a replica of an NFL locker room as it appears on game day and experience the sights and sounds of the NFL behind the scenes at NFL Locker Room.

NFL COMMAND CENTERYOU MAKE THE CALL! Learn about our Football Officiating Academy, chat with NFL Officials and receive a special thank you from NFL.COM Game Rewind!

WILSON FOOTBALL FACTORY See how official NFL game balls areindividually produced. Authentic Super Bowl XLVI Game Balls will be manufactured and sold on site.

BREAST CANCER AWARENESS EXHIBITTake a look at this important exhibit highlighting the NFL’s A Crucial Catch campaign, featuring pink items worn by players, coaches and referees.

KINECT FOR XBOX 360 RETURN TO GLORY Adults and children can experience the sensation of fielding a booming punt launched from an automated machine.

YEAR OF THE SUPER BOWL XLV CHAMPION EXHIBITFrom the moment the clock hit zero in Texas to the start of the 2011 season, follow the Super Bowl XLV Champions, the Green Bay Packers.

NFL KICKOFFAll of the exciting highlights captured from NFL Kickoff week in Green Bay and throughout the league.

NFL PRO BOWLSee exciting video highlights, historical records and images from NFL Pro Bowl.

SALUTE TO SERVICEAn exhibit highlighting the NFL’s commitment to supporting our Armed Forces.

EXTRA POINT KICKTry to convert an extra point through NFL uprights.

BRIDGESTONE’S PUNT, PASS, AND KICKA replica of the annual nationwide competition for youngsters consisting of one Punt, one Pass, and one Kick

CASTROL’S SPEED & MOBILITYTake a handoff and run through read-and-react obstacles before throwing a pass to a larger-than-life receiver.

CASTROL’S TRAINING CAMPStop by Castrol’s Training Camp to race through a series of obstacles and train like the Pros!

WTHR BROADCAST STAGEStop by for giveaways and the chance to meet your favorite 13 Eyewitness News personalities.

attractions

Artwork should NOT be adjusted.Only scaled proportionally

TURFR

Brand Guide

LOGO BLACK CMYK

ATTRACTIONS SPONSORS

0100

Page 2: THE VINCE RUSH ZONE LOMBARDI TROPHy

MAP KEY

THE NFL RUSH ZONE

THE VINCE LOMBARDI TROPHY

THE FIELD

THE NFL PLAY 60 GAME ZONE

NFL SHOP

HOOSIER CORRIDOR

SPONSOR PAVILION

WOMEN’S RESTROOM

MEN’S RESTROOM

CONCESSIONS

INFORMATION/LOST & FOUND

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BOX OFFICE ENTRANCEMARYLAND ST. / CAPITOL AVE.

MAIN EXITCAPITOL AVE.

TICKET HOLDER ENTRANCECAPITOL AVE. / GEORGIA ST.

NFL SHOP ENTRANCE

CAPITOL STREET CORRIDOR

ACCESS TO SPONSOR PAVILION

SPONSOR PAVILIONNFL SHOP

THE NFL PLAY 60 GAME ZONE

ACCESS TO

SPONSOR PAVILION

MARYLAND ST.

MEMORABILIA

SHOW

COMMAND CENTER

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FAN FRIENDLY MAP BROUGHT TO YOU BY