How to Discover Hidden Revenue Streams in Your

Passions, Skills and DreamsMichael Warren Campbell

The Uncovery!

Copyright Notice This eBook is Copyright © 2010-2019 Michael W. Campbell (the “Author”). All Rights Reserved World Wide. Published in Canada. The legal notices, disclosures, and disclaimers in the front and back of this eBook are Copyright © 2018 Law Office of Michael E. Young PLLC, and licensed for use by the Author. All rights reserved.

No part of this eBook may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by an information storage and retrieval system – except by a reviewer who may quote brief passages in a review to be printed in a magazine, newspaper, blog, or website – without permission in writing from the Author. For information, please contact the Author by e-mail at askmichael@mac.com, or by mail at Suite #136 4-32465 South Fraser Way, Abbotsford BC Canada V2T 0C7.

For more information, please read the “Disclosures and Disclaimers” section at the end of this eBook.

Published by Cyber Age Media Ltd. (the “Publisher”).

Second Digital Edition: October 2019

My Dear Friend,

Thank you for downloading T

he Uncovery: How

to Discover Hidden Revenue Streams in Your

Passions, Skills and D

reams.

Please fill out this

workbook and act on

it as

soon as possible. Doing so leads to better

health, increased wealth, internal happiness,

and a sense of well being.

Don't wait any longer. This is the most

important thing you can do to improve your

life, your career and your future, starting

right now, today.

Michael

Are you ready to focus on your goals?

And eliminate all distractions?

If you are...

Then it's time to set a destination.

To map out the route.

To review where you're at.

And decide where to go.

Then... and only then...

Can you plot a course.

And decide...

The most important thing of all...

What to leave out.

Let me ask you a question. What would you do for two million dollars?

Most people blurt out, "I'd do anything!" Yet that's what the average "trade worker" makes in their lifetime. I can show you how to earn 3-5 times that.

The math is easy. Let’s assume you make $25 an hour and work 8 hours a day. Like most people you work 250 days a year. That means you earn $50,000 per year. After 40 years you'd have earned two million dollars.

The trouble is, most people do something that they don't enjoy. They spend their life, day after day, year after year, toiling for nothing but a paycheck.

Take a look at the triangle below. The red dot in the center represents the average trade worker's position in life. Maybe you grew up thinking this is your place in life. Maybe your parents were auto workers, or worked in a factory, or they were secretaries, or office workers... but you know what?

It doesn't have to STAY that way. You have the power to change it.

Social Assistance and Welfare

Low Class

Lower Middle Class

Upper Middle Class

Upper Class

Elite

Wouldn't it have been nice if someone had showed you that diagram when you were 10 years old? Your parents might have said, "We're comfortable here, but you don't have to settle like we did. You can aim right for the top."

Yes, the air is fresher at the top. The sun rises first and sets last. There's always plenty of abundance to go around. There's always plenty of gifts, spontaneous purchases, life rewards and time for vacations.

If you've been settling for less than you want, I'd like to change all that for you. To give you a new way of thinking. To help you discover hidden revenue streams in your passions, skills, desires and dreams.

Go Analog with This Workbook This course is in a workbook format for a reason. It's meant to be printed out and filled in using a pencil, while you're away from the computer. Find yourself a quiet place with minimal distractions, not a coffee shop.

Pretend this is a homework assignment and it's worth 80% of your passing grade. I want you to put that kind of thought and effort into it.

Please don't take this lightly. It's the most important part of your journey. I did this exercise with every single one of my coaching clients. They couldn’t phone me until they filled this out.

To help each person effectively, I must be customer intimate. That doesn't mean we're going to be best buddies, or anything like that. It means that I'm familiar with them personally. With this knowledge I can help them connect the dots and realize their passions, talents and goals.

Now it's your turn. It's time to reveal where you're at, so you know where to start. Set a destination, so you can plot a course. Then decide what you're willing to leave out, so you can focus on achieving your goals.

I want you to remember this... Make all decisions based on the person that you'd like to become.

Go back and read that again. Be sure you complete this workbook with this credo in mind, answering all questions as honestly & thoroughly as possible.

Write a Few Paragraphs of Personal Information Tell me where you are now, your situation. Give me a brief history of how you got to where you are at this moment.

How old are you? What do you do for a living at this time? What did you do before that? Include any awards, achievements, training, or special interests. Include any milestone moments or twists of fate.

Be honest with yourself and complete the exercise, even if it's a little painful. I want you to write at least 200 - 500 words on the events that lead up to this moment of your life.

When you've got that done it's time to move on to the next question. Please don't skip ahead as it's important that you do these questions in order.

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What are Your Defining Characteristics? Note that I'm not asking for your "unique selling proposition" for a reason. You see... your competition won't let you have something that's uniquely yours when it comes to making a sale. At least not for very long. And perhaps what's special about you, isn't a "selling" proposition.

A large part of your success will be determined by two things. Your defining characteristics and limiting factors. We'll get to the limiting factors later on.

Please answer the following questions from "your" perspective. Not what you think others think of you. Tell me how you see yourself.

What are your character traits? How would you define yourself, your personality? What is different about you and yours alone?

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Name 5 - 10 Things You Are Passionate About Everyone knows you can talk about these things for hours. You may have many interesting stories to tell.

Your friends and family like to hear you talk about these subjects. They might even participate in these activities with you.

These should be things that you love to do. Things that you never get tired of doing. They could be hobbies, special interests, even work related.

You might have spent time researching and shopping around the activity. You often plan your free time around them.

Even if it's something simple, or if you're not good at it yet, jot it down on the list.

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Name 5 - 10 Things You Are Good At You can be very good at something, but you don't have to be passionate about it. Some things just come as a second nature to you.

These should be physical things that you like to do. You have practical experience and you might have spent years doing them.

They could be hobby, work or play related. You may have had special on the job training, or learned them in school. They could be things that your friends, coworkers and colleagues comment on. They say you're good at it.

You don't have to be passionate about them, just good at, or maybe even the best in the world at doing them. Jot them down now.

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Monetizing Your Passions and Skills Now comes the fun part. This is where we take your passions and skills from the previous exercises and discover how to monetize them.

In the passion circle, write at least five things that you're passionate about. Take them from the previous exercise. Do the same for the best at circle. Write down at least five items you're best at from the previous exercise.

In the third circle, I want you to read the next few paragraphs before you write anything in it. We're going to brainstorm and come up with ideas.

Passion Best

Monetize

I got this idea while listening to Jim Collin's, "Good to Great. Why some companies make it and others don't. (I listened to the audio version.)

Jim tells us that the most successful companies in the world follow the Hedgehog concept. In a nutshell, it means doing one thing really well, instead of jumping from one strategy to the next.

Jim tells us to draw three intersecting circles. One represents "passion." Two is "best at." And the third is the economic model or "revenue." Everything you do, must coincide where these three circles intersect.

You must be passionate about your topic. You must be capable of being best in the world at it. And you have to be able to monetize it.

See the little green star in the center, where the three circles overlap? Let that be your center of attention, your focus, your guiding light.

You must make all business decisions based on where the three intersecting circles overlap. Only accept new a technology, or adapt your strategies, if they are in agreement with the center of the circles, and they add to your momentum. Avoid flipping from one strategy to the next.

It's ok if you're stuck and can't think of a way to monetize at the moment. You can leave that circle blank for now.

Let's take a case study with a guy named Brad. Maybe it will jumpstart something for you. Here is what he wrote in the first two circles.

Passions: bird watching, teaching children, parenting, participating in community events, reading, gardening, spending time with his children

Best At: BBQ, soccer, swimming, coaching soccer and swimming, taking home videos, being a dad, carpentry, researching online

Monetize: Brad was really stuck here. He didn't know how to monetize his passions and skills. Want to know a secret?

Sometimes all you need to do, is share your ideas with a friend. Even if it's someone you don't think can help. Just hearing yourself talk out loud about an

idea, with minor input from another, can trigger a slew of new ideas.

Brad decided to phone me for a coaching session. I reviewed his completed workbook, and it was during this "uncovery conversation" that I suggested he take his carpentry skill and combine it with his bird watching passion.

The conclusion? Sell birdhouse related items.

I told him to create his own products and sell them through affiliate programs. (If you don't know what an affiliate program or affiliate marketing is, no worries. You can look up just about anything at Wikipedia.org)

Now he monetizes five ways.

1. A downloadable ebook with the birdhouse blueprints. This is a digital product he created. He has an affiliate sales force selling it for him through ClickBank.

2. Selling birdhouse kits, with pre-cut pieces, glue and all. This is a physical product that's shipped. It's an upsell he talks about in the digital ebook.

3. Shipping the fully assembled and painted product. Another physical product that gets shipped to stores, wholesalers and consumers.

4. Home made videos on how to do the carpentry. This is another digital product that his affiliates sell for him. It's another "back end" product that gets mentioned in the ebook.

5. A private membership site / club for bird watchers. This community is buzzing with bird watching enthusiasts. They log what birds they've seen, including where and when. They can upload photos and share their adventures. They can trade tips and stories.

He has a good relationship with the members in the private site. He reviews and sells them high end goods - like binoculars, camera lenses, camouflage clothing and other gear - through affiliate programs. He earns commissions on every sale.

Last I heard, he was close to securing a distribution deal with a national hardware chain, selling the kits. He's also teaming up with some kids clubs to promote building birdhouses as a family activity. The clubs can then sell the finished products to raise funds.

What are you going to do? Are you ready to fill out the bottom circle? Can you

think of ways to monetize your passions and skills?

For some people, they sit down with a blank paper and brainstorm. They jot the ideas down as fast as they can, no matter how silly they seem. Remember that no one is going to see this list except for yourself.

Others like to go for a walk and bring the list with them. Every time they get an idea, they stop for a moment and jot it down. I suggest a brisk walk and then sitting down on a bench and enjoying the fresh air. Get the ideas out while the blood is pumping and the brain is full of oxygen.

Some like to sleep on it. They put a notepad beside the bed and jot down any ideas they dream about. After the alarm goes off in the morning, they lay there for a while and think. This can be a very productive time.

I use the voice recorder on my phone. When I go for walks, I get new ideas. Every time I get one, I make a voice note, then type them up when I get home.

There is no time limit to this exercise. You should visit it often. Every time you learn a new skill or develop a new interest, try to come up with ideas on how you can monetize it, where the top two circles overlap.

Ideas that generate revenue... You can create digital products like ebooks, workbooks, courses, videos, slide shows, presentations, podcasts, audio interviews, software, or web based services. All of these can be one time sales or subscription based.

You can sell digital products through Clickbank and have an affiliate sales force doing the selling for you. Since it's digital you can do the work once and get paid over and over. You can give your sales people - the affiliates - a generous commission, because you get the customer and contact info.

You can create, or source and sell physical products. They could be kits or in finished form. You could pack and ship them yourself, or use a drop shipping service to do the order fulfillment for you.

You can offer your services as a coach, or a consultant in your field of expertise. Your customers will know you and trust you, because they purchased a digital or physical product from you. If they want personal help, you could charge them $200 an hour for coaching sessions over the phone.

You can set up a private site and charge a monthly membership. Your "continuity program" could have different levels of membership, or sequential content that's delivered monthly.

I've seen successful private sites for; writers, photographers, bird watching, fishing, hunting, camping, marketing, graphic design, templates, home schooling, consultants, cooking, yoga, fitness, martial arts, financial advice, online universities, interviews, podcasts, coupons, parents, moms and teachers.

Anything that requires ongoing training or education makes a perfect private site. Any niche or special interest group, with a strong sense of community also makes for a great private site.

If setting up a membership site sounds hard, it's not. It could be as simple as installing a plugin for a Wordpress blog. You could accept payments through PayPal or Stripe and have the plugin automate much of the work.

By now your brain should be bubbling with ideas. Go back and fill in the bottom circle. Brainstorm on how you could monetize your passions and skills. Grab a separate sheet of paper if you need to and go for it.

Still stuck? Get outside and walk for at least an hour. Walk in the forest or a big park, away from distractions. Think about your assignment as you walk. Your wealth, health, happiness, and peace of mind depends on it.

Think about the pyramid I showed you at the beginning. Picture the trade worker, slaving their life away for a low hourly rate, doing something they hate, year after year while life passes them by. Not a healthy or pretty sight, is it? Deferring life until retirement... if they make it that far.

Now imagine earning double or triple what they do. No boss. No commute. No office or co-workers. Just you working from home on your computer, creating digital products based on your passions and skills. You'll be healthier, have less stress, more freedom and be in control of your destiny.

The hard part is done. You've already listed what you're passionate about. You've already listed what you're good at. Now all you have to do is look at my list of revenue generating ideas and use them to jumpstart your own.

And remember there is no time limit. You might get your best idea three days from now while in the shower, or while doing the dishes. Pretend it's a wish list and you can put anything you want on it. Have fun with it.

What Factors Could Limit Your Growth? Now that you have some ideas on how to monetize your passions and skills, how fast and big do you want to grow? Are there any limiting factors or things that could hold you back?

It could be knowledge, education, debt, funding, experience, physical space, employees, family needs, physical location, or the fact that you'd like to remain a one person company.

Do you want to open physical locations, or just have a virtual web-based company? Do you want to learn how to create digital products and web sites on your own, or will you be outsourcing the work?

List the limiting factors so they don't surprise you like potholes on the road to success. And keep in mind that it doesn’t matter how slowly you go or grow, so long as you do not stop.

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List Your Goals for the Short Term Now that you have your monetization strategy and your limiting factors, start your "To Do" list. Where would you like to be three months from now?

What new skills will you have to learn? Are you going to take any training or courses. Will you have any websites or blogs set up? Will you have your ebook written? Will you have a Clickbank account set up, and be registered in their marketplace, so affiliates can find you?

You can make your master list below and refer to it often. For daily goals get a whiteboard and put it beside your computer. At the end of each day, write down what you want to accomplish tomorrow. Then number the tasks in the order of their importance.

Keep in mind that it's small consistent actions that lead to success. Even the most jagged rock can be worn smooth by the constant flow of water.

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How Will You Measure Success? What achievements or milestones will you use to measure success? What is your time frame? Will you measure success weekly, monthly or yearly.

This could be a number of units sold, a certain number of subscribers, increased fame, or financial milestones, like an increase in gross sales. It could be a production quota, number of chapters written, hours worked, or the amount of days off.

It could also be health or family oriented. You might want to lose 10 pounds, or spend more time with the family. Write down how you'll measure success.

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What is Your Ultimate Destination? It's been said many ways by many philosophers, "We become what we think about all day long." So where can you imagine yourself five years from now?

The past does not equal the future. The past had one job, to get you here now. Tomorrow is a clean slate. Its destiny is shaped by the actions you take now in this workbook.

Imagine where you'll be living. Will you own, or rent, or will you be traveling? What kind of car will you drive, or will others be driving you?

How many ebooks or courses will you have written? Will you have new friends and relationships? Will you become the expert in your niche. Will you do any public speaking, or attend seminars and trade shows?

Describe this vision in detail. Make it your North Star. Your guiding light, as you base all decisions on the person you'd like to become.

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Your Personal Pitch Congratulations, you're almost through the entire workbook. There's only one last exercise. If you had only 30 seconds, what is the story you'd like to tell the world? What is your elevator pitch?

Mine goes a little something like this...

"I'm the best internet marketing consultant in the world. I help affiliate marketers, solopreneurs and small business owners establish financial freedom. I help them achieve their long term goals and build their online businesses."

"I focus on building long term relationships. I am - and forever will be - a humble student of marketing. I have a great attitude. I have a lot of fun doing the work I love to do. And I enjoy living every day of my life."

Now imagine that you have a 30 second elevator ride coming up. You're going from the first floor up to the fifth.

Just as you get into the elevator, someone asks what you do for a living. You've got thirty seconds. What will you tell them? Aim for simplicity, clarity and brevity.

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Conclusion Congratulations, you did it. You completed the entire course! With this information you can plot a course of action. Where to go. How to begin. And most importantly, what to leave out. (Remember the hedgehog from Good to Great?)

Make a commitment to focus and be patient. Walk towards your goal each day with small consistent actions. Learn what you need to learn, then practice and get good. Soon, you’ll discover the hidden revenue streams in your passions, skills and dreams.

Thank you for reading my friend. Please forward this workbook to your friends, coworkers, or classmates. Anyone that you think needs it, or may enjoy it.

Wishing you success,

Michael Michael Warren Campbell CEO, Cyber Age Media Ltd. Web: https://DynamicMedia.com Email: askmichael@mac.com Skype: dynamic888

P.S.

If you need inspiration, or a good swift kick in the motivation, do these.

Go to TED.com and invest four minutes watching Richard St. John: 8 secrets of success. Then head to Roy H. Williams website the MondayMorningMemo.com and search for 7 Step Secret of Success from February 18, 2008. You’ll want to refer to these two daily, until you know them by heart.

Get Steven Pressfield’s The War of Art: Break Through the Blocks and Win Your Inner Creative Battles. I also suggest Do The Work by the same author. Get the audio versions and listen to these short books at least five times.

Now you will be ready for anything.

About the Author Michael W. Campbell worked as a mixologist, musician and recording engineer in Vancouver Canada during the late 1970s and early 80s. After attaining a degree in graphic design & communications in 1988 he started in advertising, producing creative works for commercial printers, ad agencies and media companies.

Marketing online since 1988 (pre internet days) Michael is regarded as a digital advertising pioneer, having invented many of the processes and phrases still in use today. He has authored hundreds of books and newsletters on internet marketing, and is internationally recognized as an internet business expert, with an insatiable curiosity for all things advertising, marketing and design.

He is the author of: Nothing but Net, Clicking it Rich, The PPC Action Plan, Affiliate Revenue Secrets, Search Engine Positioning, The Keyword Marketing Method, Revenge of the Mininet, Goobert (The Social Media Marketing Method), Advertise & Profit Like Crazy, The Ultimate Heat Map, The Uncovery, Color Persuasion, Business Typology, ALOFT (aka Clicking it Rich 2), and the Internet Marketing Secrets newsletter.

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Unless otherwise expressly noted, none of the individuals or business entities mentioned herein has endorsed the contents of this eBook.

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Testimonials and examples in this eBook are exceptional results, do not reflect the typical purchaser's experience, do not apply to the average person and are not intended to represent or guarantee that anyone will achieve the same or similar results. Where specific income or earnings (whether monetary or advertising credits, whether convertible to cash or not), figures are used and attributed to a specific individual or business, that individual or business has earned that amount. There is no assurance that you will do as well using the same information or strategies. If you rely on the specific income or earnings figures used, you must accept all the risk of not doing as well. The described experiences are atypical. Your financial results are likely to differ from those described in the testimonials.

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