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“Straight Talk for Business Owners" Seminar Series. By Rich Grof & Shane Serra
1. history of business
2. blending traditional & new
3. the business plan
4. the future
“Straight Talk for Business Owners"
Principals are never changing
• The application and execution has changed
Consumerism has changed
• 87% have a cell phone
• 76% have a computer
• Jan. 2010, the average person spent
7.5 hrs/month on Facebook
“Straight Talk for Business Owners"
Generation M2 (ages 8 to 18)
• electronic device usage + 7.5 hrs a day (Kaiser Family
Foundation 2010)
• Multitasking increases that to nearly 11 hours
Spend 82 minutes in phone services/day
“Straight Talk for Business Owners"
In the last twelve months, customers around the world have
ordered more than US $1 billion of products from Amazon using a
mobile device," Jeff Bezos, founder and CEO of Amazon.com (July 2010).
1. THE PRINCIPLE OF PROFIT
Businesses must have a reasonably strong profit for:
• growth,
• changing marketing conditions,
• and ability to fund change.
Align your marketing to its effectiveness.
“Straight Talk for Business Owners"
2. THE PRINCIPLE OF ATTRACTION
Businesses must know: • what they stand for,
• who their target market is,
• and speak to them in their language
“Straight Talk for Business Owners"
Manage your brand! • Bad service can be spread over night to thousands!
• Good reviews & recommendations add influence
“Straight Talk for Business Owners"
3. THE PRINCIPLE OF EFFICIENCY
Businesses must Track and Monitor: • The efficiency of all their revenue
streams diligently
• Changes in client feedback and the resulting change to the
client process
Their corporate and personal image On-Line
“Straight Talk for Business Owners"
?
STOP Guessing, STOP Trying.
Start measuring your way to $uccess!
Analytics &
Measurement
“Straight Talk for Business Owners"
Track & Measure everything it is the foundation to “ROI” $uccess
How your prospect found you …
◦ Search, Referral, Media, Network
Engagement Routes
◦ Click Path
◦ Needs & Wants
Goals Achieved
◦ If “not” why? & Modify
$mart money is utilizing Offline & Online
Offline + Online = 3
“Straight Talk for Business Owners"
1. COMMUNICATION AND DATABASE MANAGEMENT
The Importance of a Database • Can be made to be highly predictable
• Give your income sustainability
• Becomes the foundation to exponential growth
3 times more efficient than any other revenue source
Save TIME & MONEY, utilize technology to cater to
your customers communication of choice • RSS, Blog, Email, Facebook, Twitter, LinkedIN, …
2. CREDIBILITY – RELATIONSHIP MARKETING
Relationship Marketing - The truth
• There are new rules for developing relationships
with clients
• Potential clients must give you permission,
without it you will be closed out
• Asking for a referral can break a relationship with
your client. They will organically pass your name
if you have the right process.
“Straight Talk for Business Owners"
2. CREDIBILITY – RELATIONSHIP MARKETING
Social Networking • You are no longer restricted to your friends
• The largest referral network in the world
• Locally Facebook & LinkedIN are the two
most popular.
Three main advantages: • Online Reputation
• Branding,
• & of course Credibility
“Straight Talk for Business Owners"
3. CONVERSION – LEAD GENERATION
What is important about Conversion
Architecture: • The numbers don't lie.
• Small deliberate changes make huge performance shifts.
• Reduces wasted time - It helps you work smarter not harder!
• Peace of mind - Knowing documenting your efficiencies allows you to
sleep peacefully at night.
• More Control - It allows you to build the business at the rate you choose
when you want.
“Straight Talk for Business Owners"
Asset Building • SEO Capital - Building Search Engine Rankings
• Social Media Capital Social Networks
• Content Marketing – Blogging, PR, Articles
Build Presence • Online profiles & directories
Add “Honest” Influence • Build online reviews & recommendations
Targeted Marketing • Research keyword / key-phrase marketing
• Search Engine Marketing
“Straight Talk for Business Owners"
People search Google for Information • Google is changing to help local businesses
Social Media the largest Referral Network in the world • We do not need to source out our prospects they will find us
Improving Communication Channels • Create channels of communication to your customers utilize
your clients preferred source. Its not about us!
Mobile Marketing is a businesses NEW Best Friend
• Interactive feature from traditional medias
• Instant text Messaging
Text wsioes to 54500
“Straight Talk for Business Owners"
“Straight Talk for Business Owners"
Thank you! For more information contact …
Rich Grof RG Performance Development
Shane Serra WSI Digital Marketing
www.StraightTalk.biz
