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Sean Lyons Linda SchweitzerLinda Schweitzer Sean Lyons
The Truth About Gen Z: What We Really Know about Their Employer Preferences & Career Aspirations
Sean Lyons Linda Schweitzer
Source of Data:
• Annual survey of post-secondary students across Canada• 2019 included 28,416• Focus is preferences and decisions regarding:• Post-secondary choice• Career development• Communication channels • Employers• Careers
Sean Lyons Linda Schweitzer
Student Sample
• 69 universities and 72 colleges in 10 provinces & 1 territory
• 17,252 university undergraduates• 1,579 college diploma/bachelors students
Female62%
Male35%
Non-binary1%
2%
4%
21%
9%
Indigenous peoplesPersons with disabilities
Visible minorityLGBTQ
AgeUniversity 22.3College 25.2
Sean Lyons Linda Schweitzer
Student Profile
Full-time91%
Part-time5%
22% 24% 25%21%
8%
1stYear
2ndYear
3rdYear
4thYear
Other
Domestic 91%
International 9%
1%
3%
3%
5%
8%
13%
18%
23%
42%
OtherAgriculture
LawEducation
Computer ScienceHealth & Medicine
EngineeringBusiness
Arts & Science
Area of Study
Working while studying
51% university students – 15.9 hrs/week61% college students – 19.2 hrs/week
Sean Lyons Linda Schweitzer
Co-op
Co-op Experience4 Best Aspects 1. Learning/development2. Environment
(coworkers, supervisor)3. Interesting work 4. Flexible work hours
5 Worst Aspects1. Compensation2. Uninteresting work3. Inconvenient location4. Poor orientation5. No learning/development
22%
47%
31%
21%
50%
29%
Decreased
Increased
No change
Impact of Co-op on Employer Attractiveness
University College
Co-op/internship
University 44%College 57%
Insights• Co-op = good recruiting vehicle• Must be well designed to be
effective as recruitment tool
Sean Lyons Linda Schweitzer
Future Careers
3%
6%
18%
72%
7%
12%
29%
51%
Travel
Dont know
FurtherStudies
Employment
Plans after graduation
University College
66%
10%24%
73%
10% 18%
Certain Neutral Uncertain
Certainty of Career Plans
University College
Insights
• Fair degree of certainty of plans• Majority will be seeking employment • Career advice based on personal connections
6 Top Career Influencers
1. Parents2. Friends3. Coworkers4. Professors5. Online resources6. Partner or spouse
Sean Lyons Linda Schweitzer
Career Expectations
Insights
• Salary and advancement expectations remain elevated• Seeking security and stability• Offering moderate commitment
Starting SalaryUniversity $52KCollege $53k
25%
55%
14%6%
35%47%
11% 8%
Within 1 year 1 To 2 years 2 to 3 years More than 3years
Time to Promotion
University College
Tenure with EmployerWhole Career
University 51%College 63%
Why?1. Security2. Stability
Why Not?1. Range of experience2. Start business (college)
Average Tenure Preferred University 5.8 yrsCollege 6.3 yrs
Sean Lyons Linda Schweitzer
Job Search5 Top Job Search Sites
1. Indeed2. LinkedIn3. Google4. Campus career5. Employers’ websites
Accurate/Trustworthy Perspective of Employers
1. Current employees 2. Employer’s website3. Friends & family4. LinkedIn5. Employer rating websites6. Professor/Academic Advisor7. Co-op/internship/Career services
Sean Lyons Linda Schweitzer
Job Search
Insights
• Students visiting employer websites but not satisfied
• On-campus presence and in-person presence matters
82%
72%
47%
63%
82%
70%
40%
69%
Prefer in-person torecorded video interview
Employers should spendmore time on campus
Employer websites usefulcontent and easy to use
Employers need toimprove their online
applications
Agree/Strongly Agree
University College
Sean Lyons Linda Schweitzer
Employer AttractivenessPreferred Type of
EmployerTop 51. Medium/large-sized2. Health/Medical 3. Public Service4. Small business 5. Don’t know
Least Selected• My own business• Non-profit organization
Preferred LocationCanada
87% University 93% College
Insights
• Seeking traditional jobs (private and public sector)
• Domestic preferred• Ideal workplace is based
on culture
Ideal Employer Attributes1. Workplace Culture
• Friendly environment• Good work-life balance• Supportive leader
2. Job Characteristics• Interesting work• Job security• Training and development
3. Reputation & Image• Ethical• Good reputation
4. Pay & Benefits
Sean Lyons Linda Schweitzer
Work Values and Career GoalsImportance for Choosing First JobTop 71. Healthy workplace2. Work-Life balance3. Good colleagues4. Interesting work5. Good supervisor6. Job security7. Advancement/development
Lowest Rated• Salary and benefits • Personal impact• Variety of work• Commitment to sustainability/diversity• Organization is a leader in its field• Opportunity to travel
Insights• Quality of both work and
life are very important• Seeking intellectually
stimulating work/career• Focus is also on the
practical• Prestige is not important
Career GoalsTop 51. Work-life balance2. Secure employment3. Serving a cause 4. Be creative and innovative5. Intellectually challenging
Lowest Rated• Be a recognized expert • Become a leader • Work internationally• Run my own business
Sean Lyons Linda Schweitzer
Healthy Workplace and Work/Life BalanceAspects of Healthy
Workplace
1. Work/life balance*2. Valuing diversity 3. Supportive environment4. Health benefits5. Livable workspace 6. Learning culture
Promotion of Work/Life Balance
1. Flexible hours*2. More vacation days3. Work from home4. Health and fitness facilities5. Enhanced
maternity/paternity leave options
Insights
• Healthy workplace and work/life balance dominate work values
• Work/life balance = healthy workplace
• Flexible work arrangements are key to balance
Sean Lyons Linda Schweitzer
Take-Aways1. Co-op• Increases employer attractiveness• Poor work conditions push them away
3. Recruitment• Informal influencers top the list• Quality of employer websites is critical• Culture, health workplace and work/life
balance are key to recruitment • Not overtly ambitious - practical dreamers2. Career Plans
• Traditional, domestic career paths• Quality of work and life are top priorities• Seeking stability and security• Not motivated by merely salary and benefits• Pay and promotion expectations elevated but
not outrageous
