20 APRIL 2014 @18H00UGU SPORTS AND LEISURE CENTRE

The Third Annual Gospel EventCelebrating SA’s 20 years in

DemocracyUSIGCINE KWAZE KWABA LA

Table of contents

What is Uvukile Gospel Festival page 3 Uvukile Gospel Festival page 4 Uvukile Gospel Festival flashbacks Page 5 Community benefits and opportunities page 6 About the Festival page 7 2014 Artists Line Up page 8 Promotion of Event page 9 Communications and PR page 10 Event Facts page 11 The Marketing Program page 12 Sponsorship Opportunities page 13 Sponsorship Benefits page 14 Key Issues page 15 Budget page 17

WHAT IS UVUKILE GOSPEL FESTIVAL ?SOLLY MAHLANGU IN UVUKILE GOSPEL FESTIVAL 2013 20 APRIL 2014

UVUKILE GOSPEL FESTIVAL is an annual Gospel event that takes place on Easter Sunday .

Live performances at UGU sports and leisure centre. This gospel event is aimed at celebrating life

changing moments and contribute in the fight against social ills that affect our community.

The audience of about 7000 people that attends UVUKILE GOSPEL FESTIVAL is a diverse group of KZN people and visitors from other provinces who enjoy diverse selection of musicians, speakers, and other entertainment offered.

UVUKILE GOSPEL FESTIVAL 2014 will celebrate South Africa’s 20 years in Democracy under the motto USIGCINE KWAZE KWABA LA

UVUKILE GOSPEL FESTIVAL 2014 will be an event of choice and a platform for the upcoming Gospel artists sharing the stage with established musicians

UVUKILE GOSPEL FESTIVAL OBJECTIVES To be the prime gospel event in South Africa during Easter

holidays To unearth the Gospel Music Talent Use gospel music to communicate messages of wellbeing in

community and fight against drug and alcohol abuse, promote road safety, encourage youth to write more Gospel songs.

To contribute positively to Music Artists by supporting their work Be a platform that can be used by upcoming artist to share a stage

with their idols.

UVUKILE GOSPEL FESTIVAL 2013 FLASHBACKSSOME OF THE ARTIST WHO HAVE BRACED UVUKILE GOSPEL FESTIVAL STAGE

ACTION PHOTOS

Kholeka, Solly Mahlangu, Sifiso Ncwane, Hlengiwe Mhlaba, Fikile Mlomo, Lusanda, Ncandweni Chris, t Ambassadors, Shongwe and Khuphuka, Nathi Nonkanyiso, Sgwili no Babo, Ithemba, Abanqobi, Andile ka Majola, Lundi, Thobekile, Thulani Manana,Pure Guardian, Izinceku, Mvuselelo Buthelezi , Avante, and Thina Zungu

COMMUNITY BENEFITST AND OPPORTUNITIES CREATED BY UVUKILE GOSPEL FESTIVAL

SMALL BUSINESSESESTABLISHED BUSINESSES

Most of things that are required for the event are hired from the local small businesses.

The event employs more than 100 security guards

About 30 youths from South coast to work on various projects for the events

Marget hotel becomes an official hosts hotel for Uvukile Gospel Festival

Hotels and Bed and Breakfast have indicated that they get a lot of Uvukile Gospel festival visitors during the Easter weekend and thay stay for the whole weekend.

Local in Ugu have made the event one of the events they promote to their visitors.

A key component of the festival, a stage, sound and lights were sourced from a local business

ABOUT THE FESTIVAL

The festival is the collective vision of UKHOZI FM’s radio presenter Irvin Sihlophe (aka DJ AMEN) and comedian Mr. Joshua Mbele (aka Pastor Mjosty) who are passionate about South African citizen's safety. They saw a need to bring people from different congregations to come and pray together on Easter Sunday. DJ AMEN and Pastor Mjosty are from UGU district born in Harding and St Faiths, respectively.

Drug abuse, road accidents, and natural disasters are robbing South Africa talented brothers and sisters. Whiles there are many ways of addressing these problems, the founders of UVUKILE GOSPEL FESTIVAL believe that prayer is one of the methods that can produce fruits.

UVUKILE GOSPEL FESTIVAL draw a diverse group of locals and visitors that will enjoy the diverse line up of musical acts, speakers, and other entertainment offered. This 3rd Annual, UVUKILE NOKHOZI FM GOSPEL FESTIVAL will be a great opportunity for families and friends; locals and visitors to pray together, enjoying music that speak to their souls listening to motivational speakers and community leaders.

There will be an opportunity for local musicians to showcase their talent while sharing a stage with their role models. The intention is that prayer becomes a big annual prayer that is hosted in South Coast.

2014 ARTIST LINE UP

• SIFISO NCWANE• AVAN TE

• THINA ZUNGU• MXOLISI MBETHE

• DEBORA FRASER

• DUMI MKOKSTAD

• KHOLEKA• ITHEMBA• SOLLY

MAHLANGU

NCANDWENI CHRIST

AMBASSODORS

LINDA SIBIYA

BISHOP NKAMBULE

REBBECA MALOPEDUDU KHOZADR. M.S.

MPUNGOSE

ANDILE MAJOLA

SBU BUTHELEZI

PASTOR VUSI DUBE

FIKILE MLOMO

ABANQOBIRev. S.D.

GUMBI

PROMOTION OF THE EVENTWe will use the following stations to promote the event by interviews or adverts

We will use the following publications to market the event by articles or advertorials

Ukhozi fm Umhlobo Wenene fm Metro Fm SABC 1 Dumisa Tv E tv Radio Sunny south Ugu Youth Radio Imboko Fm Vuma fm Highway Radio Ikhwezi fm Vibe Fm Inanda fm

Isolezwe Ilanga Ukhasi Move Magazine Inkazimulo Drum Magazine UVUKILE NEWS Posters Facebook Twitter and other social networks

Communications/PR Coordination with churches for their support Coordination with tourism sector to distribute info to the visitors. Development of Media/Information Kit (artists bios, festival facts) Development of Media Strategy – local regional (print , radio, TV and internet) Development of posters, flyers, signs , brochure Electronic print issue Public service announcements at local events Thank You, follow-ups, Evaluations Sponsorship Strategy developed to obtain sponsors- cross promotion opportunities Event Prizes Information kit to be developed Merchandising A Small selection of made in South Africa merchandise will be available for sale

( depending on the budget) Concessionaires Information kit have been developed to inform concessionaires of benefits of doing

business at Festival

EVENT FACTS

DATE : 20 April 2o13 18h00 – 06h00 Festival location – UGu Sports and

Leisure centre will be hosting the event for the third time

Ticket Prices – General tickets will cost R130 per person and VIP will cost R400 per person excluding parking, 1 meal and 2 beverages and snack inclusive

Parking is R30 per car

GATES OPEN : 14 H00 16H00 - performance by local

upcoming artists 18h00 – event starts with prayer 06h00 event closes with prayer OUTDOOR EVENT

THE EVENT MARKETING PROGRAM Some of our planned marketing efforts: Posters throughout key markets at key locations throughout, Gamalakhe, Margate,

Port Shepstone, Port Edward, Durban and other surrounding areas. Ads in relevant newspapers and Magazines’ Radio advertising in key markets A public relations campaign targeting key media outlets throughout KwaZulu-Natal

including, Radio Stations, TV Stations and Newspapers Promoting in social networks like Facebook, twitter, mix it and etc. Email marketing campaign Grass roots –marketing through other religious gatherings

SPONSORSHIP OPPORTUNITIES

Sponsorship is welcomed in any form. Cash is always greatly appreciated as well as in-kind goods such as; accommodations, Generators, Fencing, Tents, Tables, Food and Beverage, Transportation, Draw Prizes for fundraising efforts, Marketing, Advertising and Printing just to name a few.

PLATINUM SPONSOR - minimum sponsorship value (cash or in-kind) of R1500000.00

GOLD SPONSOR - minimum sponsorship value (cash or in-kind) of R800 000.00

SILVER SPONSOR - minimum sponsorship value (cash or in-kind) of R250 000.00

BRONX SPONSOR - minimum sponsorship value (cash or in-kind) of R50 000.00

SPONSORSHIP BENEFITSPLATINUM GOLD SILVE

RBRONX BENEFITS

yes yes yes no Enhanced visibility in all Media and Marketing efforts

yes yes no no Unrestricted onsite branding

no no yes yes Limited onsite branding

yes yes yes yes Logo placement in press kits, press releases, event advisories, newspaper, magazine, and TV ads, inclusion in direct marketing

yes no no no Customized Benefits and Naming Rights

Yes yes yes no Performance stage branding

yes yes yes yes Press Conference Mention

yes yes yes yes Limited number of VIP and General admission tickets for your company staff or clients

yes yes yes no Company info appears on screen in between performances

yes yes no no Website link in our Facebook page

yes yes yes no to brand the corporate hospitality marquee

yes yes yes no Mention in advertisement

yes yes yes yes On stage mention by M.C during event.

KEY ISSUESCongestion Signs and pre- festival information will assist motorists

in finding adequate parkingMarshalls will help motorists with parking

Medical A medical doctor will be resident at the festival to ensure adequate care in minor situations.Major health conditions will be immediately referred to the nearest hospitalTwo ambulances will be standby on site

Insurance The festival will carry the appropriate liability insurance.

Lighting Efforts will be made to ensure, appropriate lighting, or illumination to avoid injury

Contact Public officials will be provided with the appropriate contact numbersFestival Staff/coordinators will be equipped with cellular telephones, and will be available all times to deal with situations of concerns, critical issues and emergencies.

KEY ISSUESSecurity The festival grounds will be fenced off.

Private security guards will be employed to guard the venue for the duration of the eventSecurity Marshalls will be appointed and identified with safety vests .they will ensure order and peace, will advise the public authorities as required

Permission All required permits, licenses and certificates will be applied for to the relevant offices or departments.

Noise The event is happening in the venue far from the residential area. We do not foresee any problem with noise levels

Alcohol No one will be admitted to the festival if they are carrying alcoholAlcohol will not be sold in the venueNo one will be admitted to the festival if they are suspected to be under heavy loads of alcohol influence.

Venue Hire R50 000.oo

Sound, roof Stage & Lights R280 000.00

Artists R530 000.00

Crowd barrier and fencing R35 000.00

Accommodation R100 000.00

Transport R55 000.00

Marketing and promotion R250 000.00

3 x hospitality Marquees R190 000.00

Security and Marshals R93 500.00

Daylight screens R89 000.00

Food and beverages R150 950.25

Staff payments R123 959.00

Administration ,legal ,medical & licenses R90 000.00

Total budget R2037 409.25

Budget