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TheStoryofTetris
The Creator of TetrisAlexey Pazhitnov
Moscow Academy of ScienceComputer Center.
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TheDiffusionofTetris
June 1985 Moscow Academy of Science Computer
Center Alexey Pazhitnov creates Tetris.
Tetris infects the entire Computer Center.
Alexey develops a color version and releases it to a
fewfriends.
Within a few weeks the game has spread throughout
Moscow.
Makes its way throughout the Soviet Union and EasternBlock.
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ThePowerofContext
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ThePowerofContext
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Moves along existing social networks
The contents of its distribution are more
like ideas than comodities.
P2P
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Distributors
Physical Objects Cost Money to Distribute.
Even Knowledge and Art had to be
Commodied.
Prohibitive Cost Made Centralized
Diffusion Necessary.
Patent and Copyright laws formulated toprotect investment.
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P2P
PentominoesPentominoes
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P2P
Simplified the production process.
It reduced the cost of production to nearzero.
It turned every consumer into a potential
producer distributor.
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P2P
P2P specifically designates those processes
that aim to increase the most widespreadparticipation by
equipotential participants
- Michel Bauens
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P2P
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P2P
Produces use-value through the free
cooperation of producers who have
access to distributed capitol.
Are governed by the community of
producers themselves.
Make this use-value freely accessible on a
universal basis.
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DynamicsBehind P2P
Granovetters Weak Ties
Geometric progression
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Disadvantages
ofP2P
Decisions about which innovations to
adopt / quality control.
Non-Experts lack an understanding of
diffusion strategies.
Govt. may want to diffuse an innovation
for which people do not feel a need.
- Rogers
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Emergent Properties
Bottom up Structure Collective Intelligence
Self Organization
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Emergent Rules
Decisions about which innovations to
adopt and quality control are made by
individuals.
Simple Protocol guides the actions of
individual agents.
Feedback regulates the level of production
and distribution
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GAME OVER
