The Stocklists - February 2015

The

with2 February 2015 FlooringNewsStocklists

Bleach cleanable ~ Luxury twist carpetc

pastelle

Pastelle’s 12 smart, subtle colours in on-trend naturals, greys and beiges adds to Trident Highlights and Trident Heathers to createa best selling collection with 36 options - see pages 24-25 for details

Our stunning start to the seasoncontinues with the addition ofPastelle to the Trident family.

www.regencycarefree.co.uk

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

The New Carpetand Flooring Specialists

t he ca rpe t spec ia l i s t s

SERVICE QUALITY VALUE

TCS - Solely Committed to Serving Independent Retailers

The Complete Service The Carpet Specialists

upholstery dining bedroom carpets

Unit 4, TCS Industrial Park, South Gate, White Lund Industrial Estate, Morecambe, LA3 3PB

Chris Melling General Manager 0044 (0)7970 269409Craig Melling Sales Manager 0044 (0)7872 8615 47Roger Seddon Operations Manager 0044 (0)7719 1465 65

[email protected]

TCS - THE CARPET SPECIALISTS

S

3THE STOCKLISTS February 2015

Advertisers

UK manufactured Carpet Cutting MachinesWWW.CARPETCUTTINGMACHINES.CO.UK

FlooringFactsheetsAdhesives 4

Buying Groups 8

Carpet Company Directory 12-13

Carpet trouble-shooter 10-11

Carpet Types 5

Underlay 9

Wholesaler Distribution Directory 14-16

Wool Fibre Page 17

Woolsafe: the carpet care guide 6-7 Classified advertising..........................................page 63

� carpets/rugs/tiles � woods/laminates/smooths � accessories/services/organisations � fibres � underlay

� wholesalers/distributors � adhesivesISSN 2046-7338 © Mayville Publishing Co. Ltd. 2014. Every care is taken in compiling thismagazine, but the proprietors assume no responsibility in the effects arising therefrom.

Monthly ‘Stocklisters’ shown in BOLD

Index Page ContactNo No

�ASSOCIATED WEAVERS 18,19 01422 431100

�AVENUE 41 0800 032 3970

�AXMINSTER 59 01297 32244

�BONDWORTH 20 01562 745000

� BRITISH WOOL 50 01274 688 666

�BROCKWAY CARPETS LTD. 21 01562 828200

�CARPENTER BC 01457 861141

�COLUMBIA FLOORING 22 0208 443 3322

�CORMAR — 01204 881234

�DOMOTEX 52-56 01275 335911

� F&X CARPETS — +32/14 55 40 01

� F.BALL 4,39 01538 361633

� FITA 62 01159 506836

� FLOORWISE 16 01509 673974

� FURLONG FLOORING 24,25 01772 696787

�H&V CARPETS 23 07813 714498

� IDEAL FLOORS — 0032 5667 4828

� INTERFLOOR 37 01706 213131

� JOHN LANHAM WATTS 26 01937 588511

�KINGSMEAD 27 01827 831424

�METRO 47 01204 393539

�MANX 28 01827 831436

�MASTERCRAFT RUGS — 01282 694565

�MATTY’S 29 0121 359 2001

�NICF 62 0115 958 3077

�NOVOSTRAT 57 00353 61 339287

� PONCEBLANC ECHANTILLONAGE 51 +33 472 970 340

�RACKHAMS 30 020 85319225

� RYALUX 43 01924 262525

� SELECT FLOORING 51 0784 364 9000

� SOLENT WHOLESALE CARPET 31 01243 774623

� STAIRRODS 36,38,40 01207 591176

�TCS 2 0787 2861547

�TELENZO 32 01422 374417

� TRADE COUNTER CARPETS 33 0845 604 3055

�WESTON HAMMER 34 0845 644 9090

FIRST FOR FLOORING NEWS AND DATA

Published by Mayville Publishing Co Ltd., 219West Ella Road,West Ella, Hull HU10 7SDTel: 01482 659396 Fax: 01482 659397 www.thestocklists.com

Sales Director: Diane Martin. [email protected] Publication Director: David Spragg Founded by Roy Spragg in 1973.

StocklistsThe ISSUE 479 : 2 FEBRUARY 2015

FlooringNews starts on page 35

Elemental excellenceAvenue mine the mineralspage 35

Glossy glamourFabulous fades from LDPpage 36

Poptastic - not half!Bright ideas from Baltapage 35

Victoria adds againWhitestone Weavers acquiredpage 42

Focus Point WoolA new look at industry trendspage 50

Roy AnnableLoss of an industry leaderpage 56

Europe competes for slice of UK growthFeedback from the world’s biggest flooring fair - pages 52-56.

Trident testedShow success for Furlongpage 40

Clanny carpetsTartan tops pattern popularitypage 44-45

Strength in numbersBenefits of buying groupspage 48

Adhesives

Flooring Factsheet


WovenWoven carpet may be in a tiny minority oftoday’s production but still produces someof the finest carpets which are used forprestigious installations.

AxminsterThe pile of the carpet is inserted into thebacking as it is woven and cut to length,creating U-shaped tufts to give a velvetysurface. The process locks in the fibre tocreate a carpet of high durability andperformance retention as well as a luxuryfeel. The process allows for intricate designsand colours to be used – although moderntrends mean that the traditional patternedaxminster has given way to current fashiontrends for plain carpets.

WiltonWilton woven carpets are produced in asimilar way to axminsters – the principaldifference being that a continuous fibre iswoven all the way through. The carpet canbe sheared to create a range of cut andloop textured effects. The result is a highquality carpet of unrivalled durability.

Flat weaveManufactured in the same way as wilton,flat weave is a loop pile which allows theyarn to be woven across a wider area tocreated a flatter, more textured effect.

Flooring factsheetCarpet types

TuftedWith advances in manufacturing technology,95% of all carpet produced today is tufted. It takes about an hour to make a roll ofcarpet that might take eight hours to weave.To make tufted carpet, hundreds of yarn-threaded needles are pushed throughthe primary backing fabric to form loops ortufts, which may be left as is or cut.

A heavy adhesive coating is applied to holdthe tufts in place and a secondary backing isusually glued on for strength and stability. A wide variety of styles and textures canthen be created using various techniques.

LOOP PILEBerber – Berber carpets look like and arenamed after a handmade, bulky wool carpetmade by the Berber tribes of North Africaand Asia. The loops are made from thick orbulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushionedeffect underfoot. These carpets are available inan assortment of colours and may be fleckedand can be either level loop or multilevel loop.

Level loop –When all the loops are of thesame height, a highly flexible and durablecarpet is created which has a natural, casualappearance even when (commonly) it is madefrom synthetic fibres. The tight loop texturetends to hide marks so it’s a good blendbetween luxury and practicality.

Multi-level loop –The loops vary to two or sometimes three loop heights to createinformal, random textures which are veryforgiving for marks and stains and thereforevery suitable for high traffic areas and busyfamily rooms.

BONDEDBonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are createdby firing fibres into an adhesive material – thefibres are not stitched into the backing in anyway. The technique is principally used forcommercial carpet tiles.

CUT PILE Freize – Frieze or frisée (pronounced free-say) carpets are similar to saxony, but theyarns are more tightly twisted and shouldalways be heat set. They have a dense, low pilesurface which creates a coarse, pebbly texture.Frieze carpets are very durable and hidefootprints, dust and dirt, which makes themsuitable for heavy traffic areas.

Saxony – Saxony textures are made oftwisted yarns, which should be heat set. Thetips remain very distinct, rather than blendingtogether to form a very elegant finish. Saxonytextures show footprints and vacuum marksso are suitable for more occasional rooms inthe home. More textured variations improvethe practicality of saxonies.

Twist –The popular twist carpet is the cut-pile standard. The yarn is tightly twistedand often heatset to retain this feature andthe result is a versatile, textured finish that isideal for plain colours.

Velvet –Velvet textures (sometimes called‘velour’ or ‘plush’) all have a level surface pileof approx 5mm to 10mm height, which is thensheared to give a smooth finish. With verylittle twist in the yarn, the ends blend togetherwhich then further enhances the overall finish.These carpets tend to ‘shade’ with heavy use.Footprints show easily and the colour looksdifferent from place to place because fibreslying in different directions reflect the lightdifferently. A luxury for occasional rooms.

CUT AND LOOPWhen some of the pile is cut and other left asloop, a variety of surface textures and patternscan be created (in a variety of colours). Themulti-level surface is excellent for hidingfootprints and stains so cut and loop is goodfor high traffic areas and general purposerooms in the home.

Shag pile – Shag pile has varied in popularity.The pile is up to 50mm long and the textureis casual and loose but the surface can flatteneasily and may lack durability.

Tip Sheared

Random Sheared

Level Loop

Multi-Level Loop

Berber

Frieze

Velvet/Plush

Twist

01943 850817

The WoolSafe Organisation is the UK’s leading authority for the correct care and maintenance of carpet and offers a range of services empowering retailers to build a reputation for great service and consumers to get the most out of their investment.

of services empowering retailers to build a reputation for greatthe correct care and maintenance of carpet and offers a range

oolSafe Or The W WoolSafe Organisation is the UK’


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Find your Approved Service Provider at www.woolsafe.org



Free Cu

01943 850817

H ustomer Care

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pHelpline

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WOOLSAFE approvedcarpet cleaning products

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For the best Woolsafe cleaning and maintenance products

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The clean carpet you expect... the service you deserve

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British Wool makes a better carpet...naturally

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6 THE STOCKLISTS February 2015

Wool Owners Warranty

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Environmentally aware forsuperior carpet care

www.cleantecinnovation.com

Vacuum cleaners - the choice ofcleaning professionals

www.sebo.co.uk

Great British Cleaning Products

Biodegradable and cruelty-free from a family run business www.astonishcleaners.com

Drier. Cleaner. Healthier.www.chemdry.co.uk



Flooring factsheetBuying Groups

www.smg-group.co.ukContact: Mike Symonds

Tel: 0118 932 [email protected]

www.greendalecarpets.co.ukContact: Rob Harding

Tel: 01432 852000Fax: 01432 852005

[email protected]

Key benefits

Why join?

Pick the right one

Increase margins

• Group purchases to get beneficial rates

• Rebates

• Exclusive higher-margin products

• Special promotions

One of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulk buyerfrom manufacturers. The way discounts and rebates arepassed on to members varies between groups so makesure it’s absolutely clear how this will be done. You’ll needto work out how this compares with discounts you havealready negotiated locally with preferred suppliers.

Access professional services

• Business and financial services

• IT and internet support

• Training and workshops

• Professional bodies

Some buying groups offer an excellent range of otherservices which may be valuable to your business. Financialservices include invoice factoring, credit, loans andinsurance. Some of the more sophisticated groups offeringmarketing packages, software systems to help you runyour business operations and customised websites readyto use. Relationships with professional and trainingorganisations can also offer discounts.

Increase sales

• Best of both worlds’ proposition

• Wider ranges and exclusive products

• POS, displays and merchandising supportYour customers will like the proposition that you areindependent but with the buying power of a group – thisgives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groups willalso offer you ‘own label’ ranges and support with point-of-sale, merchandising and displays. Central stockholdingmay also be on offer.

Network with other independents

• Members-only exhibitions with preferred manufacturers

• Regular meetings and supplier presentations

• Regional workshops

• Helpline

A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some have theirown trade shows, regional meetings and workshops tohelp you develop your business. The network gives yousomeone to call when you need advice on, for example,an unusual installation, a technical consumer complaint,legal issue or business dilemma.

How to decide whether to join a buying group– and which one…

• Evaluate all buying groups as they all work differently

• Talk to the main marketing contact and/or a memberof the committee

• Get a list of members and call up two or three for a‘real-world’ view

• Establish your territorial exclusivity – where’s thenext nearest member of each buying group

• Ensure you understand the financial arrangements,any fees that would relate to your membership, howthe bills are paid and whether your fees arerefundable if it doesn’t work out. Ask the buyinggroup for a consultation to estimate your potentialsavings

• Review all the extra benefits and services to seewhat you would actually use

• Check out the product ranges offered including theown-label options and the UK/European mix

• Ensure you understand any rules that may limit yourflexibility to run your business the way you want

Buying groups have been a highly successful feature of thefloor retailing scene in the last decade or so, givingindependents the extra edge they need to competeeffectively with the retail park chains.

More than 1000 retailers are now members of one of theseveral buying groups which operate in our sector and thenumbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,the resistance to the buying group concept among non-members appears to be centred on fears of surrenderingsome control to a committee – and most particularlycompromising long-established relationships and negotiatedterms with current suppliers.

The bottom line is the bottom line. A retailer selling acrossa broad range of products is likely to improve marginswithin a buying group – but you don’t need a leap of faithto join up. Ask the buying groups for answers...

www.flooringone.co.ukContact: Glenn Harding

Tel: 0121 683 [email protected]

Metro Groupwww.carpet1st.co.ukContact: Jill CowardTel: 01204 393539

[email protected]

Associated Carpet Groupwww.smartercarpets.co.uk

Contact: Richard MooreTel: 01942 825520

[email protected]@smartercarpets.com

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]


Flooring factsheet

Good underlay will...• Improve underfoot comfort• Increase appearance retention, reducing flattening• Absorb the pressure of foot traffic and reduce wear• Improve thermal insulation and warmth• Increase sound insulation• Smooth out sub-floor imperfections• Last the lifetime of the carpet

Poor or old underlay will...• Feel hard and unwelcoming• Reduce carpet life• Cause wrinkling and premature wear spots• Cause carpet fibres to break down more quickly• Not meet British Standards

How thick? A maximum of 12mm is recommended (working withgripper will be difficult thereafter) but rooms with heavytraffic will need a thinner, denser pad. The combination ofthickness and density is all important as a thick underlaywith low density may not perform well. Typically, thethicker the underlay, the better quality it will need tobe – 11mm is often used for luxury installations with9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet andlaminate flooring offers retailers one of the bestopportunities to add value to every sale – with goodprofitability, trade-up potential once benefits areunderstood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new underlayis always required, the only decision is which type. It’salso a good target-setter for sales staff.

Setting up in-store demonstrations so customers canwalk on samples with different grades of underlay andfeel the difference has shown excellent results – somemanufacturers offer point-of-sale units.

Underlay

Sponge rubberThe market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU (polyurethane) foamPU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options and densities – and its light weight helpshandling. The product can be re-cycled again after use.

Crumb rubberFlat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate underlayThere’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

CombinationA rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor heating underlayAlways ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used – which meansthe underlay would normally have a tog rating of 1.0.

FeltThis traditional (but environmentally friendly) underlay ismade from recycled fibres – wool, jute and synthetic – tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.

Pre-tackified underlayA self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use when comfortis desired.

Benefitswww.numa-online.co.uk

www.underlay.com

www.interfloor.com

www.interfloor.com

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam


Flooring factsheetCarpet trouble-shooter • shedding • pulled loops

Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width,depending on the creel size. Whilst the recipe used by the dyerremains constant, and is followed to the letter, in each separateproduction the colour reproduction will vary from batch to batch.However production is matched back to the original or master sampleto ensure that the colour remains ‘within a commercial tolerance’.

This process if not an exact science and a commercial tolerance issubjective but nevertheless is usually the professional judgement ofthe head dyer based on his/her experience.

A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching.

N.B. Carpets which are laid with the pile travelling in differentdirections, even though they be from the same batch will appear notto match. For further information please check with themanufacturers recommendations.

Soiling is usually the result of some local condition to which the carpethas been subjected to, or maintenance, or lack of maintenanceprogramme. There is nothing we as manufacturers can do to preventsoiling in use. There are several types of soiling which are quite common:

Spillages - Liquids such as soft drinks, cordials or any drink which containssugar, particularly hot drinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave sticky soap residues in thefibres which can result in the soiling reappearing quite rapidly.

Dust - which is carried on draughts can soil carpets in various ways, apartfrom the obvious soiled edges, at gaping skirting boards for instance, darklines appearing on surface might suggest airborne dust vacuum-drawnthrough poorly fitted floorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dust sometimes shows itself as spotson the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and thecarpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure.

It is the responsibility of the retailer to advise the consumer when thecarpet is measured of any poorly fitting doors, skirtings, or floorboardsand the consumers responsibility to ensure any remedial work to sealdraughts, is carried out before the carpet is fitted, if a resulting complaintis to be avoided.

Colour matching

Carpets do not produce static but like other household fabrics andobjects have the capacity to store it. Static is caused by the build up ofstatic electricity upon personnel in a dry environment and is dischargedwhen a person makes contact with an object which can conductelectricity (i.e. door handle or filing cabinets, etc).

The static charges will vary in intensity depending upon the individual, airhumidity and the contact materials. Static is more usually associated withsynthetic materials as they do not retain moisture very well but it canand does occur with wool in very dry room conditions.

Preventative measures include the introduction of moisture into theroom or in situ carpet treatment.

Static

Carpets made from wool can and do fade in use. The degree of fadecan vary depending on the colour chosen and the local conditions towhich the carpet is subjected.

Fading can be caused by exposure to ultra violet light which is found indaylight, but is accelerated when sunlight shines directly onto the carpet.This has the effect of lightening or “Bleaching” the colour just asexposure to sunlight will lighten human hair. Wool is after all animal hair.

Protection should be given to carpets exposed to such conditions justas you would protect other furniture or fabrics.

A complaint on fading would be considered justified if it failed to meetthe required shade standard when tested to the British StandardBS1006 (1990).

Fading on Wool

Occasionally an odd tuft or two can work its way to the surface andstand proud of the rest of the pile. This is probably due to one end ofthe tuft being longer than the other i.e. J shaped tuft instead of Vshaped. Remedial action merely requires that the offending tufts bescissor trimmed level with the rest of the pile. They should never bepulled out.

Sprouting

Soiling


This information is given by responsible

manufacturers to help you help your

customer to make an informed choice.

The original carpet tile

• shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

When a carpet is subjected to a heavy point load, such asunder the legs of furniture, it is unreasonable to expect thecarpet not to indent. Usually, the longer the load is in place,the longer will be the time for the pile to recover. In thecase of very heavy loads in place for a considerable time,the recovery time can be very considerable.

It must be remembered that it is not only the pile of thecarpet that becomes indented. The underlay will alsoindent and the backing of the carpet may also distort intothe indentation in the underlay. Some underlay’s willrecover well and some less well depending upon theircomposition, thickness, density etc. The use of cups belowfurniture legs can spread the load and the net result is alarger area of less deeply indented carpet.

The ability of a carpet to recover from a heavy static loadcan be measured in the laboratory, using the test methoddescribed in BS 4939 and many manufacturers will havedata on this aspect of carpet performance. In this test thecarpet is loaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since there are somany different underlay’s however, it is very rare for therecovery from a heavy static load to be evaluated oncarpet and underlay.

Often normal maintenance (vacuum cleaning with arotating brush machine) will speed up recovery but in thecase of serious indentations the use of an iron and dampcloth or a steam iron together with a blunt darning needleto carefully tease up the pile can be beneficial. Care mustbe take not to over wet the carpet, of course.

Flattening will occur as a result of traffic which eventuallyflattens the pile particularly in the main areas of use.

All pile fabrics will flatten to greater or lesser degreedependant on the amount of traffic to which it is subjectedand the construction (tuft density/pile fibre/height/weight)of the product concerned.

Flattening

Indentations

All cut pile carpets will lose short fibre, which is createdduring production when spun yarn is cut for tuft formation.These fibres fall onto the surface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may be removedwithout detrimental effect upon the carpet by vacuumcleaning. This excess fibre is only a small fraction of thetotal fibre contained in the carpet.

Shedding

Pulled loops occur only in looped pile carpet where one ormore loops in the continuous pile is pulled through theprimary backing of the carpet. This is usually due to somelocal condition, possibly some sharp object which hascaught in a loop in situ and has resulted in a pull. Pulledloops are easily dealt with by trimming the offending endlevel with the rest of the pile. They should not be left asthis could result in further loops being pulled anddeveloping into a ladder.

Pulling LoopsThe samples held by individual retailers may not be fromthe same batch as current production and thereforeshould be used as a guide and not an exact colour match.

Samples

Telephone National Institute of Carpet Fitters (NICF) forfurther information – 0115 958 3077.

Installation

Like shading, this occurs when the pile or nap of the carpetchanges direction and thus reflects light at different anglesshowing the effects of shading which can becomepermanent. It is also described as ‘watermarking’. This canhappen to every carpet construction be it Axminster, Wilton,Tufted, Hand Woven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent on plaincarpet because heavy patterns can disguise the effects. It canoccur quite quickly after installation. A tremendous amountof research has been carried out over many years by manyinstitutes to determine the cause of this phenomenon butnone of it has proved conclusive.

There is no commonly known manufacturing process whichcan cause or cure this phenomenon and therefore it is not amanufacturing fault. For further information please checkwith individual manufacturers recommendations.

Pile Reversal

Shading occurs because the pile of the carpet has becomecrushed, flattened or brushed in a different direction to thenatural lie of the pile whilst in situ. This causes light reflectionat differing angles resulting in the creation of light and darkpatches on the carpet. This will occur on all pile fabrics butcan be more noticeable on plainer carpets because theshadows created by pile pressure will not be disguised by aheavy pattern or design.

Shading

Abingdon Flooring 01274 655694

Adam Carpets Ltd Be Tu Tw W Ww 01562 829966

Alternative Flooring 01264 335111

Associated Weavers Tw Tu 01422 431100

Avena Carpets Ltd Tu Ww 01422 330261

Axwoven Carpets Ltd Ax Be 0121 550 5788

Axminster Carpets Ltd Ax Be Tw 01297 32244

Bajong Carpets NV Tu Tw W +32 56783250

Balta Industries Tu Tw W Ww +32 56 62 2211

Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11

Belvedere Carpets Tu W 020 8800 [email protected]

Betap Tufting BV Tu Tw W +31 383 861 060

BIC Carpets Be Tw W +32 56 23 54 10

Bizspoke Custom Carpets Be Tw W 01924 488882

Blenheim Carpets Ax Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth Ltd Ax 01562 745000

Brintons Ax Tu Tw W Ww 0800 505055

Brockway Carpets Ltd Tw W 01562 [email protected] www.brockway.co.uk

Bronte Carpets Ltd Be Tu Tw W 01282 862 [email protected] www.brontecarpets.co.uk

Burmatex Tu 01924 262525

Cavalier Carpets Ltd Ax Be Tu Tw W Ww 01254 268000

Christy Carpets Tu 019078 308777

Clarendon Carpets Tw 01675 433066

Classis Carpets Tu W Ww 0870 020 1725

Condor Carpets BV Tu +31 38 4778911

Cormar Carpets Ltd Tu Tw W 01204 881 [email protected] www.cormarcarpets.co.uk

Couristan Carpets Ax Tu W Ww 800 223 6186

Craigie Carpets Be 01294 558400

Creative Carpets Ltd Be Tu Tw W 0116 284 1455

Creatuft Carpets Tu W +32 56 35 4444

Custom Carpet Company Ax Be Tu Tw W Ww 01737 830301

Dan-Floor UK W 0844 9151000

Domo Floorcovering Pr Tu Tw +32 55 335211

E & WE Carpets W 01562 825952

Edel Telenzo Carpets Ltd Tu Tw W 01422 374 [email protected] www.edeltelenzocarpets.co.uk

Enterprise Weaving Co Be Ww 01562 745030

Fells Carpets Ww 01977 [email protected] www.fellscarpets.co.uk

Fletco Taepper A/S Tu W +45 96 60 3000

Flock-living Limited Tu Wa +44 (0)20 8440 [email protected] www.flock-living.com

Firth Carpets & Flooring Be Pr Tu Tw W Ww 01484 721529

Furlong Flooring Tw W 01772 696 [email protected] www.furlongflooring.co.uk

The Stocklists

Carpet Company Directory

Edel Telenzo’s Bakerloo Brockway’s VogueMohawk’s Cherbourg Check

Belvedere Carpets


Gaskell Wool Rich Tu Tw W 01827 831525

Gaskell Mackay Carpets Ltd Ax Tu Tw W 01429 892525

Georgian Carpets Tu Tw W 01827 831430

Godfrey Hirst (GB) Ltd Tu 0800 526696

Halbmond Teppichwerke Be Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

ITC Be Pr Tw Tu 0032 51 424 411

John Lanham Watts Carpets Ax Tw Ww 01937 588511

John Evans Ltd Ax Tu Tw W 07850 935301

Joseph Hamilton & Seaton W 01827 831400

Kingsmead Carpets Tu Tw W 01827 831 424

Lano NV Ax Pr Tu Tw W Ww +32 56 65 [email protected] www.lano.com

Le Tissage d'Arcade Ax Ww +32 05685 4747

Lecaflor Ltd Ax Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners Ltd Tw 01942 673232

Louis de Poortere W +32 56 393 386

Lusotufo Tu 01388 664101

Manx Carpets Tw W 01827 831 434

Master Weaver W Ww 01562 754 382

Mayfield Carpets Tu Tw W 01706 639 866

MID NL Be +31 38 851 8700

Modulyss Be Tu Tw Pr +32 52 457211

Mohawk Europe 01480 479830

[email protected] 01480 471304www.mohawkinternational.com

Mr Tomkinson Tw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse Carpets Tu Tw W 01706 341231

Phoenox Textiles Pr Tu 01484 863227

Pownall CarpetsTw W 0845 6528811

Roger Vanden Berghe.NV Tu Ww +32 56 73 57 11

Ryalux Carpets Ltd Be Tu Tw W 0845 652 8811

Sans Frontieres Ltd Be Pr Tu Tw W Ww 0844 5611977

Shaw Home Foundations Tu 01675 433 501

Signature Carpets Be Tu W 01422 845075

TAT Carpet 07976 607657

Tapibel NV Pr Tu Tw 01623 481 221

Tasibel NV Tw +32 52 499600

The Grosvenor Wilton Co W Ww 01562 701456

The Sultana Carpet Co Ax 01299 822300

Wilton Carpet Commercial Ax Tu Tw Ww W Be 01722 746000

Thomas Witter UK Ltd Tu Tw 0870 1128318

Timzo Tufting Industry BV Tu +31 38 385 4477

Tisca Tiara Tu Ww 07860 911748

Trendy Tuft Designs Be Tu Tw W 01274 855080

Ulster Carpets Ax Be Tu Tw W Ww 02838 334433

United Carpets & Beds Tw W Ww 01709 732 666

Victoria Carpets Tu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex Carpets Tu 01274 861334

Weston Hammer W 0845 644 9090

Whitestone Weavers Ltd Ax Be Tu Tw W Ww 01429 892555

Wilkies Carpets Tw 0113 307 9955

Woodward Grosvenor Ax Tu Tw W Ww 0800 526696

Wool Classics Tu Ww 0207 349 1560

Woven Carpets of Kidderminster W 01299 827477

Bronte’s Cream Shagpile Cormar’s Sensation Twist Wellington Stripe from Ulster

KEY TO CODES:Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton • Wa: Woven Axminster

If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition atwww.thestocklists.com


NationalFells CarpetsLeeds0113 [email protected]

Green Tree DistributionStaffordshire / Brentwood01785 818005 / 01277 812141info@greentreedistribution.co.ukwww.greentreedistribution.co.uk

MercadoLeeds0113 [email protected]

North EastFells CarpetsLeeds0113 [email protected]

Floorwise (North East) Ltd Birtley - see Floorwise p16

North West A&A CarpetsManchester01204 [email protected]

D. M. Miller LtdManchester0161 205 [email protected]

Fells CarpetsGoole01977 [email protected]

Green Tree DistributionStone, Staffordshire01785 [email protected]

Lee Floorstok LtdLiverpool - see Floorwise p16

Lee Floorstok LtdManchester - see Floorwise p16

MCA Floorwise Ltd Morecambe see Floorwise p16

Millbrook CarpetsDarwen01254 [email protected]

TCSMorecambe07970 [email protected]

Midlands Birch DistributionSheffield - see Floorwise p16

Birch DistributionLeeds - see Floorwise p16

Birch DistributionHull - see Floorwise p16

Cornerstone FlooringDoncaster - see Floorwise p16

DMS Flooring SuppliesNorthampton0845 643 [email protected]

Floorwise D & J LtdSoutham - see Floorwise p16

Green Tree DistributionStone, Staffordshire01785 [email protected]

J J Wholesale & Distribution LtdBirmingham0121 765 [email protected]

Matty’s Wholesale CarpetsBirmingham0121 359 [email protected] page 29 for details

STS Flooring DistributorsWatford08454 [email protected]

Trade Counter Carpets Leicester0845 604 [email protected]

Woodall Brothers Ltd Shrewsbury - see Floorwise p16

EastBeds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Salesmark LtdSt Neots

STS Flooring Distributors CambridgeTel: 01954 [email protected]

South East Acorn Carpet AccessoriesBromley, Kent - see Floorwise p16

Ashmount Flooring Supplies Ltd Tottenham0208 808 [email protected]

Beds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Clifford Floors Strood01634 [email protected]

Culpeck Strood01634 [email protected] .com

Columbia FlooringMiddlesex020 8443 [email protected] page 22 for details

DMS Flooring SuppliesHemel Hempstead0845 643 [email protected]


The StocklistsWholesale Distribution Directory

Are you a Wholesaler?If you’re not listed here, please call Diane Martin on 01482 659396.

DMS Flooring SuppliesMilton Keynes0845 643 [email protected]

Kent Flooring Supplies LtdChatham01634 [email protected]

Littner HamptonLondon020 8520 [email protected]

Potts & Ward, Woodcocks LtdBrighton01273 [email protected]

RackhamsLondon020 8531 [email protected] page 30 for details

Salesmark Lancing - see Floorwise p16

Solent Wholesale CarpetWest Sussex01243 [email protected] page 31 for details

STS Flooring Distributors Orpington/Croydon0845 434 [email protected]

Trade Carpet LondonWimbledon0208 247 [email protected]

South West BL Flooring Supplies Bristol - see Floorwise p16

BL Flooring Supplies Gloucester - see Floorwise p16

Fitwell Flooring Ltd Redruth - see Floorwise p16

Fitwell Flooring LtdNewton Abott - see Floorwise p16

Flooring Supplies (Wessex)Amesbury01980 [email protected]

Solent Wholesale CarpetWest Sussex01243 [email protected] page 31 for details

STS Flooring DistributorsThame (Oxford)01844 [email protected]

WalesMatty’s Wholesale CarpetsBirmingham0121 359 [email protected] page 29 for details

ScotlandFlanagan Flooring DistributorsGlasgow Business ParkBailliestonTel: 0141 773 [email protected]

MCD ScotlandUddingston Glasgow01698 [email protected]

Neil Smith Ltd Glasgow - see Floorwise p16

IrelandFlanagan Flooring DistributorsBelfast & SaintfieldCo. DownNorthern IrelandTel: 028 9751 [email protected]

Flanagan Flooring DistributorsWillow Business ParkDublinTel: (01) 429 [email protected]

Provincial Floorcoverings LtdDublin - see Floorwise p16

Provincial Floorcoverings Ltd Belfast - see Floorwise p16

Provincial Floorcoverings Ltd Limerick - see Floorwise p16

TCSCo. Louth07970 [email protected]


The StocklistsWholesale Distribution Directory

Are you a Wholesaler?If you’re not listed here, please call Diane Martin on 01482 659396.


Flooring factsheetWool fibre

britishwool.org.uk

The Best Carpet Wool

Benefits of Wool Carpet

Wool carpets have a historic reputation for qualitybecause as a fibre it is known to withstand pressureand have excellent appearance retention properties.The best wool for carpet production is ‘strong’ wooland this is grown on sheep breeds found in Britainand New Zealand. Most carpets will contain bothBritish Wool and New Zealand Wool because BritishWool is more bulky and resilient and offers textureand unique heathery shades to carpet, whilst NewZealand wool is softer and whiter and particularlygood for plain, lighter shaded ranges. Combining thetwo within a blend for carpet yarn givesmanufacturers the perfect qualities for carpet.

100% wool or 80/20 – 80/10/10 wool richWool has yet to be matched by any man-made fibre;it has superior strength and does not need otherfibres to improve its performance. Howevermanufacturers choose to use synthetic fibres withinthe yarn blend for a number of reasons. Theseinclude fibre flexibility, dyeing, heat setting, stainresistance, durability and cost. These wool richcompositions offer industry standard carpets whichwill perform well in the home.

Practical Strong and Resilient – Wool carpet will provide superiorperformance over many years as it can offer unique resilience andlong lasting durability. The natural crimp of wool offers valuable‘bounce-back’ so that pile compression is resisted and the effects oftracking and shading are reduced – maintaining good appearanceover many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance tosoiling due to its natural oils and its outer surface of microscopicscales and as a result additional anti-soil treatments are notnecessary. Simply vacuuming the carpet will keep it looking goodand whilst wool initially repels spills, prompt and complete blottingwith white paper towels or an absorbent cloth is advised and willaddress many household spillages.

ComfortSoft and Warm – Wool carpet adds luxurious underfoot comfortand warmth to the home and acts as an insulator improving heatretention and energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions thehome against echo and room to room noise transfer.

SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignitionrate and tests show that it is self extinguishing within seconds. Itmeets many safety regulations without additional treatments and isfavoured in contract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floorwhich protects against serious injury in falls by the very young or theelderly.

Internal EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complexphysical and chemical structure, wool helps to create a balancedatmosphere in the home. It breathes and absorbs humidity in the air,releasing it when the atmosphere becomes dry and helps improveair quality by absorbing airborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold finedust until vacuumed which helps to reduce floating particulate in theatmosphere. Wool does not give off harmful emissions or promotethe growth of bacteria and wool is not a food source for dust mites.

Eco/EnvironmentalNatural and Sustainable – Grown on sheep, which graze freely,wool is both 100% natural and fully sustainable. As shearing is anecessary part of animal husbandry this means that every year thereis a fresh supply of wool available for the carpet manufacturingindustry.

Energy Efficient – Wool is energy efficient in the home and also incarpet production.

Biodegradable – Wool fibre is biodegradable in soil and willproduce nitrogen, sulphur, carbon dioxide and water which are allplant nutrients.

Environmentally Assessed – Wool is an environmentallyresponsible fibre that has been measured in terms of its ecologicalimpact. A Life Cycle Analysis study carried out by Leeds Universityto ISO 14040 standard for British Wool concludes that it comparesfavourably when measured against man-made fibres.

SAFE

DURABLEEASY-CARE

COMFORT

campaignforwool.org

Tough enough to takecare of everyday stains

The original StainAway Collection continues toincrease in reputation and retail sales go fromstrength to strength. AW’s flagship range TheHarvest Heathers Collection now has newfashionable grey colours added to its alreadymarket leading colourbank. Available in threeweights, StainGuard Harvest Heathers, StainAwayHarvest Heathers and StainAway ClassicHeathers have individual 20 year, 15 year and10 year StainAway warranties retrospectivelyto give the retailer the opportunity to tradeup with the consumer. These products are allavailable in 4m and 5m, bleach cleanable, hardwearing and great value for money.

Two of the StainAway collections successfulranges, Briar Twist and Denby Twist, will alsohave a colour update in 2015. These affordablequality carpets have a 15 year and 10 yearStainAway warranty and both are available in4m and money saving 5 metre widths. The newcolours will be available to view with yourlocal area manager very soon and additionalStainAway Collection consumer leaflets andregistration forms along with in store point ofsale will also be available.

Next Day Sampling ServiceAvailable on all ranges for Associated Weavers direct accounts

• Next day delivery by 1st class post on all orders received by 3.00 pm.• Up to four 10cm x 10cm samples are labelled with your range name

and colour.• Details of your store are sent with the samples for the customer

to return and make a purchase.• Helping your customer select their carpet and match fabrics,

paint and wallcoverings.

Please use the following contact details:Email: [email protected]: 01422 431107

NEXT DAY SERVICE

Harvest Heathers CollectionThe Harvest Heathers Collection is ideal for

any home where comfort and style is paramount.

This premium collection will continue to generate

sales for you and Associated Weavers in 2015.

Jonathan DaviesSales Manager Associated Weavers

“”

Look For The ButterflyYour Assurance of a Quality CarpetIt can be difficult to discriminate across the vast choiceof carpet on offer in the retail market place. AssociatedWeavers have invested extensively in creating newranges that retailers and their customers can rely on forquality, price and performance. The butterfly can play apart in highlighting which carpets deliver these benefits.More point of sale, A4 cards and floor displays areavailable now. Please ask your area manager.

Associated Weavers

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Harvest Heathers 01-15_Layout 1 15/01/2015 09:14 Page 1

Tough enough to takecare of everyday stains

The original StainAway Collection continues toincrease in reputation and retail sales go fromstrength to strength. AW’s flagship range TheHarvest Heathers Collection now has newfashionable grey colours added to its alreadymarket leading colourbank. Available in threeweights, StainGuard Harvest Heathers, StainAwayHarvest Heathers and StainAway ClassicHeathers have individual 20 year, 15 year and10 year StainAway warranties retrospectivelyto give the retailer the opportunity to tradeup with the consumer. These products are allavailable in 4m and 5m, bleach cleanable, hardwearing and great value for money.

Two of the StainAway collections successfulranges, Briar Twist and Denby Twist, will alsohave a colour update in 2015. These affordablequality carpets have a 15 year and 10 yearStainAway warranty and both are available in4m and money saving 5 metre widths. The newcolours will be available to view with yourlocal area manager very soon and additionalStainAway Collection consumer leaflets andregistration forms along with in store point ofsale will also be available.

Next Day Sampling ServiceAvailable on all ranges for Associated Weavers direct accounts

• Next day delivery by 1st class post on all orders received by 3.00 pm.• Up to four 10cm x 10cm samples are labelled with your range name

and colour.• Details of your store are sent with the samples for the customer

to return and make a purchase.• Helping your customer select their carpet and match fabrics,

paint and wallcoverings.

Please use the following contact details:Email: [email protected]: 01422 431107

Harvest Heathers CollectionThe Harvest Heathers Collection is ideal for

any home where comfort and style is paramount.

This premium collection will continue to generate

sales for you and Associated Weavers in 2015.

Jonathan DaviesSales Manager Associated Weavers

“”

Look For The ButterflyYour Assurance of a Quality CarpetIt can be difficult to discriminate across the vast choiceof carpet on offer in the retail market place. AssociatedWeavers have invested extensively in creating newranges that retailers and their customers can rely on forquality, price and performance. The butterfly can play apart in highlighting which carpets deliver these benefits.More point of sale, A4 cards and floor displays areavailable now. Please ask your area manager.

Associated Weavers

Sale

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142

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Harvest Heathers 01-15_Layout 1 15/01/2015 09:14 Page 1


Fiori 4-5301 Harvest Meadow8 row, 4m wide80% British New Wool / 20% Nylon.

Genuine Woven Axminster, for more information please visit our website, www.bondworth.co.uk

Townshend Works, Puxton Lane, Kidderminster,Worcestershire, DY11 5DFT+44(0)1562 745000 F+44(0)1562 732827


Genuine


more for Axminster, Woven please information more visit our website, www.bondworth.co.uk


visit our website, www.bondworth.co.uk


visit our website, www.bondworth.co.uk

Townshend Works, Puxton Lane, Kidderminster,

T+44(0)1562 745000 F+44(0)1562 732827

@brockwaycarpets

NEW ARRIVALS FOR 2015… COMING SOON!

We’re proud to be launching our brand new portfolio of stunning new collections.

Featuring beautiful new ranges in twist and velvet yarns, pure wool saxony, wool twist and from rare breeds of sheep, as well as new wool loop additions.

Ask your local sales representative for details or call us direct, 01562 824737.

/brockwaycarpets

brockway.co.uk


The Leading CountryWide Carpet &Flooring Suppliers

We can supply you with virtually any make of carpet andflooring at GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

Opening Times:Monday - Friday 8.30am to 5.30pm

Saturday 8.30am to 12 noon

Tel: 0208 443 3322 Fax: 0208 805 2346 TRAFALGAR TRADING ESTATE, JEFFREYS ROAD, ENFIELD , MIDDLESEX, EN3 7TY.

Call US NOW!!!020 8443 3322

[email protected]

ColumbiaFlooring plc

23THE STOCKLISTS February 2015Product shown Garda Stripe Colour 80

H & V Carpets

on trend carpets, at affordable prices

North West, Midlands, Southern Ireland

Scotland

Yorkshire,North East England

East Midlands

Northern Ireland

South West, South Wales

London, Berkshire, Essex, Hertfordshire

Suffolk, NorfolkCambridgeshire,Bedfordshire,Buckinghamshire

Belgium

Scotland

esentation:Repr

8944 7131780(Field Sales Manager)

oaul HugPelandSouthern Ir

Midlands, est, th Wth West, Nor

esentation:esentation:

Adam Nicol

oldsmith

(Field Sales Manager)

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London, Berkshir

Adam NicolalesalesWWWalesWalesest,

Southest,WSouth West,South

oldsmithedshirdshiror

, eeLondon, BerkshirLondon, Berkshir

00757 806407074

vise JarCharlottMidlandsEast

7382 9517970e AllittveStth East EnNor

,eorkshirYYorkshir

634017 18770James Hall

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5452 5206870d CooperRicharghamshirBuckin

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02921 124377430

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RANGE NAMEALLIANZBURSAEMPIRE TWISTFORTEFLORENCEGARDAGARDA SUPREMEGARDA STRIPEISTANBULIZMIRLUXURY DELUXEMEXICOMILANOMONZATORINOTORINONEW FARONAPELSTELSTARSYMPHONYWEMBLEYSAN SIRONOU CAMPPALERMOTOSCAVENICEWINDERMERE

BACKINGprecoabfeltfeltabab/feltabab/feltabfeltabfeltabfeltfeltabab/feltfeltfeltabprecoprecoprecoabfeltab/feltwoven

COMPOSITION100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp 100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp100 % pp


WALES &SOUTH WEST

MIDLANDSNORTH WESTYORKSHIRE &NORTH EAST

SOUTH EAST LONDON

SCOTLAND

The people who care about your business

M: 07794 048414 [email protected]

TIM BAILEY S.E. WALES &HEREFORDSHIRE


ALAN CAIRNIEEAST SCOTLAND


RAY ANDREW EAST LANCS,W.YORKS

M: 07872 [email protected]

CHRIS ALLCOCKNOTTS,DERBYSHIRE &LINCS


JASON BRIMBLEAVON &GLOUCESTERSHIRE


COLIN RICHFORDWEST SCOTLAND


DES BEST NORTH EAST,EAST COAST


WESLEY GRAHAMLEICESTER,WARWICKSHIRE


BEN THOMASMID & WEST WALES


REG SYKES SOUTH YORKSHIRE


MIKE SHUTTBIRMINGHAM/STAFFORDSHIRE,SHROPSHIRE


ALAN CHEETHAMGREATERMANCHESTER


TONY CONWAY BEDS,NORTHANTS,OXON & BUCKS


JOHN AKIEN S.W LONDON,SURREY (INS. M25)


MARK DOWSON MERSEYSIDE, WIRRAL & N. WALES

TBACUMBRIA, CHESHIRE & FYLDECOAST


PETER FLETCHER HAMPSHIRE, DORSET & SURREY(OUTSIDE M25)


SIMON BROWN MIDDLESEX, W. LONDON,BERKSHIRE


PAUL LOVELL NORFOLK, SUFFOLK & CAMBS


IAN ROBERTSON EAST & WESTSUSSEX


RAYMOND SMITH ESSEX


DARREN SPENDIFF KENT


DAREN STEDMAN N, N W & E LONDON,HERTFORDSHIRE


STEWARTWAITHMAN DEVON &CORNWALL

Preston Sales tel: 01772 696787

fax: 01772 311921

Gloucester Sales tel: 0845 520 0800 fax: 01452 222515

London Salestel: 01322 628707 fax: 01322 698733

[email protected]


We are a UK market leader, proudly

making carpets here in Britain.

LATEST COLOURS!

A stunning start to your sales in 2015...The latest launch from Regency Carpets builds on the success of 2014 best-seller Trident Heathersto create a family of products including the Highlights and Pastelle ranges to offer 36 smart options!

pastelle

Carefree Prestige fibre

4 & 5 metre widths

10 year wear & stain warranty

2-ply, heavy domestic yarn

Action back

Smart new sampling and POS

12 on-trend HIGHLIGHT colours

12 subtle PASTELLE colours

12 popular HEATHERS

John Lanham Watts Carpets LtdWool Loft House, Sandbeck Way, Wetherby. LS22 7DNEmail: [email protected] Web: www.jlwcarpets.com

Tel: 01937 588511 Fax: 01937 588557

An R-Griffith Company

RepresentationYorkshire, Lincolnshire & Nottinghamshire Stephen Fletcher07831 818989

Lancashire, Cheshire,Merseyside, GreaterManchester, Derbyshire &North Wales Mike O’Brien07881 451682

West Midlands, Leicestershire,Warwickshire, Hereford &Worcester, Staffordshire,Shropshire and Powys Paul Brewer07798 745181

Norfolk, Suffolk, Essex,CambridgeshireMr J Hart07889 264466

Cleveland, Durham, Tyne &Wear, Northumberland & CumbriaAgent Required

Berkshire, Bedfordshire,Buckinghamshire,Oxfordshire, Hertfordshire & NorthamptonshireAgent Required

South Wales, Avon &Gloucestershire Phil Thomas07850 934849

Cornwall, Devon, Somerset, Dorset andWiltshireTony Owen 01791 362087

ScotlandAlan McGowan077755 17684

Northern IrelandRobert Moore028 94432005

Republic of IrelandMr A M Dunne00 353 872593060

John Lanham Watts Current RangesCastle Howard 4m 10 Row Axminster Richmond Court 4m 10 Row AxminsterKirkham Abbey 4m 9 Row AxminsterBayton House 4m 9 Row AxminsterBedale 4m 8 Row AxminsterDuchy 4m 8 Row AxminsterDuncombe Park 3.66m 9 Row AxminsterRaby Park 3.66m 7 Row AxminsterMoortown 3.66m 8 Row Axminster Harrogate Velvet 4m Velvet 100+ ColoursWool Loft Velvet 4m & 5mWool Loft Weave 4m & 5m Chunky Wool LoopWool Loft Designer 4m & 5m Quality 80/20 Twist

Goodacre Current RangesLakeland Tones 3.66m 8.5 Row AxminsterLakeland Charm 3.66m 8.5 Row AxminsterLakeland Heathers 3.66m 8.5 Row AxminsterNaturally Herdwick 3.66m 9 Row AxminsterRoyal Coniston 3.66m 7 Row AxminsterRoyal Cumberland 3.66m 8 Row Axminster

BESPOKE CARPETSJohn Lanham Watts carpets would be happyto submit a price for any bespoke carpetproject. We can provide a completelybespoke Axminster in terms of any designand any colour from as little as 100sqm. We are also happy to price for anyhand tufted requirement. We can help youwith design work and can prepare Kibbytrials for your consumer’s consideration.

We also have stock of MoortownContract Rated Axminster (picturedabove) where timing and budgets are constrained. Available in rolls and cuts.

Please contact us at [email protected]

CONTRACT AGENT REQUIREDJohn Lanham Watts Carpets require an experienced agent to sell our bespoke carpets todesigners, architects and hospitality users. The successful applicant will already be calling onsuch specifiers with other products and will want to offer a fully bespoke Axminster range.

We also have access to some unique products that will appeal to the top of the market.

Run Grass

Quality artificial grass available

from stock

Call us for samples & prices

Agents, distributors and

installers also requiredSe

e more on our website at

www.jlwcarpets.com

www.run-grass.co.uk

27

Run Grass

Quality artificial grass available

from stock

Call us for samples & prices

Agents, distributors and

installers also required

Kingsmead CarpetsRelay Park, Relay DriveTamworth, B77 5PR. UK

Tel: +44 1827 831424Fax: +44 1827 831425

[email protected]

Wolltec – “you won’t believe it’s not wool”

– is back in an advanced fibre and brand new marketing.

NEW RANGELAUNCHES2015 represents an

exciting new year forKingsmead Carpets. Lookout for new ranges in ourWool Collections and

from Clean Easy. Excitingnew point of sale isplanned so if you arerefurbishing your

showroom contact yourlocal Sales Executive.

There has never been abetter time to trade with

Incorporating

SALES EXECUTIVES ANDCONTACT DETAILS

Clint Carver - 07970 888 916(Northern Sales Manager)

[email protected]

Adrian Garner - 07947 524 633(DE NG LE CV ST)

[email protected]

Bill Robertson - 07980 737 278(KW IV PH PA AB DD KY FK G ML KA)[email protected]

Joe Bradley - 07773 046 384(HU YO HG TS DN DH LN)

[email protected]

Paul McMaster - 07968 563 016(DL EH CA DG SR NE TD)

[email protected]

Craig Crossland - 07980 737 283(BL M SK OL S HD HX BD LS WF)

[email protected]

Mick Garner - 07796 993 913 (CM WD AL SG LU MK NN)

[email protected]

Peter Thomas - 07779 017 950(LL CH CW WA L WN PR FY BB LA)

[email protected]

Colin Arber - 07976 749552 (CO CB IP NR PE)

[email protected]

Ian Shopland - 07971 914 418(Southern Sales Manager)

[email protected]

Craig Brooks - 07971 916 719(SY TF WS WV DY B WR)

[email protected]

David Barton - 07977 112 095(CT TN BN RH BR CR SM KT)

[email protected]

David Guscott - 07773 048 574(ME DA RM SS IG EN N E SE)

[email protected]

Glenn Baker - 07791 890 441(TR PL TQ EX TA DT BA BS)

[email protected]

Lee Card - 07538 836 273(SA LD NP CF HR GL)

[email protected]

Neal Ford - 07968 015 578(HP OX SL HA UB TW W NW SW)

[email protected]

Steve Bates - 07971 968 517(PO SO BH SP RG SN GU)

[email protected]

David Posnett - 07836 650 655(Northern Ireland)

Kingsmead Clean Easy Haddington Heathers Apron

Size: 9” x 18”

QTY: 1,500

9 x 18 Haddington Heathers Clean Easy Apron.qxp_Layout 1 23/06/2014 08:20 Page 1

Kingsmead Clean Easy Haddington Plaiins Apron

Size: 9” x 18”

QTY: 1,500

Kingsmead Clean Easy Majesty Apron

Size: 9” x 18”

QTY: 1500

9 x 18 Clean Easy Majesty Apron.qxp_Layout 1 20/11/2014 14:24 Page 1

Kingsmead Clean Easy Wonderful Apron

Size: 9” x 18”

QTY: 1500

9 x 18 Clean Easy Wonderful Apron.qxp_Layout 1 20/11/2014 14:43 Page 1

Distinction by Kingsmead Carpets

THE STOCKLISTS February 2015

G raham Harris - G eneral M anager Tom M ack ie Nor thern - S ales M anagerTERRITORY MANAGERS & SALES AGENTS

www.manxcarpets.co.uk

TERRITORY MANAGER COVERED BY POST CODE CONTACT NUMBER EMAIL

Simon Hastings SL, WD, EN, CM, N, HA, NW, UB, E, IG, RM, SS, CO, 07799 772992 [email protected], LU, MK, SG, CB, IP, NR.

Vacant SW, SE, EC, TW, DA, BR, KT, SM, CR, TN, RH, BN, 07974 310952CT, ME.

Julie Williams WR, DY, WV, B, WS, CV, NN, LE, PE, HR. 07973 783532 [email protected]

Bobby Gilhooly TD, DG, KA, ML, EH, PA, G, FK, KY, PH, DD, AB, IV, KW, 07976 844792 [email protected], HS.

Martin Yates SY, TF, LL, ST, CW, SK, CH, WA, L, M, WN, BL, OL, PR, 07778 260763 [email protected], IM, FY.

Gordon Ballantyne RG, SN, OX, GL, BS, BA, BH, DT, NP, CF, LD, SA, PO, SO, GU.

07976 641368 [email protected]

Michael Melbourne LS, HX, HD, WF, DN, HU, S, DE, NG, LN. 07793 944160

John Pringle BD, HG, YO, LA, CA, DH, TS, SR, NE, DL. 07779 140781 [email protected]

Tony Owen (agent) TR, PL, TQ, GY, JE, EX, TA. 07971 362087

Norman Gray (agent) BT. 07860 495649home and fax 02890 794667

Natural shades & pinstripe is a refined tailored low level loop with an elegant understated appearance with colourations inspired by

the earth itself. Natural Shades has the ability to enhance the decor of any room creating a modern or classic setting. There is also the potential to mix & match with Natural Plain Twist to create special

areas of interest. If you would like further details on the lecterns or the new product launches please speak with your local representative.

W e n o w p r o v i d e aS A M P L E C U T T I N G S E R V I C E

C o n t a c t : 0 1 8 2 7 8 3 1 4 3 4t o o r d e r

[email protected]

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We now provide a

SAMPLE CUTTING SERVICEContact 01827 831463 to order.

www.manxcarpets.co.uk

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SL Front FEBRUARY 2015_FEB15 22/01/2015 09:33 Page 28


Birmingham Trade Counter & Showroom Open 6 Days A-Week. Strictly Trade Only!

CALL 0121 359 2001For Orders, Collections & Enquiries Monday-Friday 8.15am – 5.30pm Saturday 8am- 12am

Contact InformationRobert Weale 07976 249 443Atherstone, Coalville, Coventry,Daventry, Hinckley, Leamington Spa,Leicester, Lichfield, Loughborough,Nuneaton, Redditch, Rugby,Tamworth, Warwick

Kris Alford 07976 423035Birmingham, Bromsgrove,Cheltenham, Dudley, Gloucester,Halesowen, Kidderminster, Solihull,Sutton Coldfield. Telford, Walsall,Wolverhampton

Kieron Moore 07775 502404Bedford, Corby, Hemel Hempstead,Hertford, Kettering, LetchworthGarden City, Luton, MarketHarborough, Milton Keynes,Northampton, St Albans, Stevenage, Watford

Paul O’Mahoney 07967 650456Burton On Trent, Cannock, Derby,Melton Mowbray, Nottingham,Stafford, Swadlincote

Johnnie Taite 07715 205178South Wales

Wholesale Flooring

15 Cato Street, Nechells, Birmingham B7 4TSt. 0121 359 2001f. 0121 359 [email protected]

CarpetsVinyls

UnderlayGrass

AccessoriesTools

AdhesivesDoor Bars

Treads Stairnosings

Now StockingProducts from…

� Over 100 Popular Carpet & Vinyl ranges.From stock!

� Independent Wholesaler

� Competitive Prices

� HUGE stockists of affordable Roll OnlySpecials Carpet & Vinyl

� Genuine Cuts at Roll offers

� Extensive Trade Counter

� Showroom in the Heart of the Country

� Established over 30 years

� Delivering the goods Daily


Michael YoungerLondon North07881-502506

Peter LawrenceLondon SW Postals,Surrey (West of A24), Beds,Berks, Bucks, Herts (Westof A1) 07881-502508

Paul Henson Essex (Outside M25)Cambs, Suffolk, Herts(East of A1) 07837-295379

Phil WheelerLondon SE Postals, Kent,Surrey (East of A24) &Sussex 07881-502507

Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845

Area Sales Executives

We also stock a complete selection ofunderlays, accessories and entrance matting.We offer a Special Order Service on productsfrom virtually every flooring manufacturer inexistence! Express delivery service on Balterio

and Krono laminate ranges.

NATURAL EFFECTBlenheim BerberCashmere 4&5MGold FieldsHoundstooth Tweed 4&5MIvory Coast 2015London Life 4&5MLong Melford 4&5MMoodsPromenadeRocca Sloane Square 4&5MSouthern Chic 4&5M

SAXONY / SHAG PILEAmerican TrendEastern Splendour 4&5MGranada 4&5MGrand SlamPeerlessPeerless HeathersSalt n’ Pepper 2014 4&5MSaxon King 2015Silken SaxonySuper PeerlessSuper Peerless HeathersSweet Seduction 4&5MTurkish Delight 4&5M

CORD, NEEDLEPUNCH &ENTRANCE MATTINGBedford GelBig HitCanterbury GelHippo MatGala 2013Gala StripesMagnum MatMagnus MatScorpio 2013Supacord

TWISTS - STAIN RESISTAtmosphereCreations 2015DaltonDublin Heather Dublin Twist 2015Echo Twist 4&5MFairfield 4&5MFascination 4&5MHeathertwist Supreme 40 4&5MHeathertwist Elite 50 4&5MHoxton HeathersPeerless TwistPeerless PlainPembridge 2013 4&5MSensit Supreme 4&5MSalisbury TwistSumptuous Style 4&5MStainbeater SelectStainsafe Heritage Heathers LuxuryStainsafe Moorland Twist/StripesStartwist Edition 30 4&5MStartwist Supreme 40 4&5MStartwist Elite 50 4&5MSuper Peerless TwistX-tra Twist 4&5M

TWISTS - WOOLDiscovery 4&5MEden Twist 40/50 4&5MIconic Twist 40/50 4&5MInspire Twist 30/40Palace Twist 50/60 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate Luxury 4&5M

GRAPHICS / CONTRACT GELSArena EnduranceMarathon

VINYL / SMOOTH FLOORINGBlack Jack XLEclipse 2012 - Part IEclipse 2012 - Part IILuxury ComfortLuxury LifeLuxury ValueMambo No.1Southern ComfortStarlightSuregrip IITechno-SafeValu Grip+

REVOLUTIONARY LVT FLOORINGFROM EARTHWERKS® & CAVALIOConceptlineJupiterTempo Tempo Classic (Stock)Tempo Clic Projectline (Stock)

CARPET TILESBedford CordCapital CityCapital PlusHeuga 727

Check outour Winter

price guide update!

Don’t be a sheep!Maintain your independence!

For a traditional service, a familiarface and products you can trust,

flock to Rackhams!

Rackhams rolls out the ranges! 2015 sees the launch of a vast selection of new products, alltargeted to meet the needs of YOUR customers! A huge array of multi-width vinyl ranges offeringthe finest designs and finishes. A raft of luxurious Saxonies with both soft and chunky pile stylesto suit every pocket complemented by a choice of bsleach cleanable twist piles to satisfy the massmarket! All beautifully presented, competitively priced and in stock ready for action!!!


VICTORIAColonialEasiCare - Full CollectionEasiCare MortonEasiCare HeartlandSisal WeaveOptions 288Royal VictoriaStrathmore Collection

LANOCampus X-tremeForumGrandeurHeather Twist EliteHeather Twist SupremePembridge TwistPortmanStar Twist Collection 30/40/50

BALTAAtlasBig HitCasablancaDesert Twist DeluxeLothian Wool BerberLuxury Heritage HeatherHighland TweedGala Cord-all options in stockGala EditionMarrakeshMelroseMoorland TwistMore NobleNoble HeathersParamountRiva TwistSaxon KingSensit SaxonyShepherd Twist - 2013 ColoursStainsafe FantasySuper WiltaxTechno

LUSOTUFOCeltic Horizon MandalySafiSaharaSintra BoucleSuperb TwistTangierTitan & Tital DiagonalTwist BerberUniqueValenciaVenus SaxonyWool DreamWool Heaven

DOMOPlaygroundScorpio

CORMARApolloApollo PlusHome Counties HeathersHome Counties PlainsLiving NaturalsMalabarOaklands 32Oaklands 42Oaklands 50Primo Choice Super/ElitePrimo ExcellencePrimo PlusSensationSensation FeelingSensation HeathersSensation Twist

BROCKWAYAmore Stripe CollectionAvantiCavendishCresta 40/Cresta 50Jubilee CollectionOrion/Orion MajorPortland

IVCAtlas - New coloursClassic LimestoneComfylux ExtraComfytex ExpressionsFusionIsafe ApexIsafe OneIsafe FirstMaster GripPlanet PrestoRoomsSupercomfortsTile StylesTitaniumUltimate DesignUltimate OakUltimate MineralsUltimate TimberVictoria

MOHAWK CARPETSCentury Collection

- Century- Half Century

Freedom Gel LimitedPresidential Collection

- Independence- Liberty- Freedom (4&5M)- Splendour- Super Freedom (4&5M)

IDEAL carpets DublinDublin HeathersEnduranceFashion/GalleryGrass CollectionMarsMotor CarProntoSweet Homes

vinyls AthenaCeltic Stone - New ColoursChessComfort GripFlexifloor GrandiosoHermesJazzMagnumOrionSherwood Oak Studio

entrance mattingAlicanteHeavy TreadOrotex - CeylonOrotex - MagnumOrotex - Matrix

MISCELLANEOUS

BAJONGSilken RugsKhartoum

BEST WOOL CARPETSGlobe

CAVALIERCelebrationsCountry CollectionHamlet Parish and Village

CLASSIS CARPETS Toros Exclusive

LEIGH SPINNERSAtlasVelour

MILLENNIUM WEAVERSDesire

THOMAS WITTERInnovations 50oz & 60oz

PARAGONToccarre Carpet Tiles

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E-mail: [email protected] Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated January/February 2015.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, [email protected], mobile: 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, [email protected], mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, [email protected], mobile: 07973 406799Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks, [email protected], mobile: 07966 664379


OUR SALES TEAMGreater London, Surrey, Kent,Middlesex, East & West SussexJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected]

Yorkshire & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected]

Devon, Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected]

Lincs, Leics, Northants, Notts, Derbyshire, North East Jim Osborne M: 07738 642934E: [email protected]

Hampshire, Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected]

South Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected]

Lancashire, Cumbria & Isle of Man,Gtr Manchester, Cheshire, North WalesJohn Rostron M: 07973 733208E: [email protected]

East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected]

West MidlandsPaul BrewerT: 0121 4277117 M: 07798 745181E: [email protected]

ScotlandJames HallM: 07787 140136 F: 0131 343 3353E: [email protected]

Channel Islands, Isle of Wight contact sales office T: 01422 374 417

Northern Ireland, Ulster & Leinster Gary O’Boyle M: 07831 220675E: [email protected]

Republic of Ireland, Munster &Connaught Larry White M: 00353862594126E: [email protected]

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: [email protected] Unit B7 Warhurst Road, Lowfields Business Park, Elland, W. Yorkshire HX5 9DF

YOUR HEAD OFFICETEAM CONTACTS Chief Executive Phil Hartley M: 07711 407820E: [email protected] AdministratorJulie Watson T: 01422 374 417 E: [email protected]

Hammersmith

For the second year in a row, Edel Grouphad been selected by the jury ofInnovations@DOMOTEX. This year, thejury selected Majestic, the 100%sustainable carpet. Majestic is createdusing post-consumer PET bottles only. Theyarn, primary and secondary backing areall produced using post-consumer PETbottles. In fact, to produce 1m2 Majestic,43 large PET-bottles are used!

New introductions DOMOTEX has been for years thetradeshow to show the latest additions to the product portfolio. This year EdelTelenzo launched, amongst otherproducts, Diversity and Cocoon.

Diversity is a beautiful carpet made of100% 3-ply wool in eight, two-tone tweed, colour combinations. The special constructiongives it a woven look-and-feel, it is non-directional and typically Edel Telenzo in its styling.

Cocoon is a super soft polyamide 6.6 loop pile and the sister-product to Pamina. It has anatural shine which reminds of cotton and the soft chalky colours only serve to enhance thateffect. Phil Hartley:“Cocoon is new, innovative and different; our customers loved it!”

It was another exciting start of the year! As every year for Edel Telenzo, the yearstarted in Hanover (Germany), at the world’s largest flooring show, DOMOTEX. Andagain, DOMOTEX proved to be fruitful and productive. “After experiencing a fewdifficult years, DOMOTEX seems to be on its way back. It was exciting and dynamicwith many innovative products and customers that are looking forward to a great2015 with a real optimism," says Phil Hartley, CEO Edel Telenzo UK.

Edel Telenzostand at DOMOTEX

DOMOTEX 2015

Cocoon

Diversity


£Trade Counter Carpets

[email protected] 604 30 5530

YearsTrading

LOWESTPRICES

FASTESTDELIVERY

Weekdays: 8 - 6pmFri: 08:00 - 19:00Sat: 09:00 - 17:00Sun: 10:00 - 16:00

Your new source of trade price carpets.

Give us a call!What have you got to lose?

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Tel: +44 0845 644 9090local call rate

Fax:+44 0845 644 9191

[email protected]

www.hammercarpets.com

Please visit our website atwww.hammercarpets.comfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

OUR UK SALES TEAMRon FeweryTel: 07976 244892London, Oxfordshire, Berkshire, Buckinghamshire,East Anglia, Northamptonshire.

Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.

Derek Boyd Tel: 07940 320708Scotland.

Steve KorobejkoTel: 07702 292558Cheshire, Greater Manchester,Lancashire, Yorkshire, Tyneside.

Lee Palmer Tel: 07774 101640Channel Islands.

Mark GarbettTel: 07840 664757Bristol & the West Country.

Keith StevensTel: 07710 160166Midlands & South Wales.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths.

Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m widths.

Natural WeaveA unique 5m wide wool flatweave in a subtle herringbonedesign with a stripe option.

Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.

Supreme Boucle Our best selling level loop 100% Wool product available in12 up to the minute colours in both 4m and 5m widths.

Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5mwidths.

Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges intwo styles.

The Stone Fibre Collection Our unique flat woven quality in manyfashion styles and colours available in 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

NATURAL WEAVEWe are pleased to announce the launch of our latest 100% Wool range; NATURAL WEAVE. This high quality woven flatweave is available in 6 co-ordinating stripe and plain options in 5.00mwide. Please contact our sales office or your local Sales Agent if you would like to order samples.

35fromThe Stocklists February 2015

FlooringNews2 February 2015

The brand new Ultimate Elements collection from Avenue Floors bringstogether architectural and mineral influences.

This new cushion floor collection celebrates the impact of majestic slate andlimestone styles as well as the undeniable modernity of mineralised effects suchas Modus and Sand. The brand new Rapallo design is a particular highlight,reflecting the growing demand for marble effects.

Including six new for 2015 designs, the collection brings incredible realismthanks to Avenue’s Natural Look & Feel surface structure while the SuperguardPU protective layer ensures that Ultimate Elements keeps looking great thanksto its added scuff and dirt protection. Available in two, three and four-metrewidths, each design can be installed in a wide range of rooms, everywhere fromlarge living spaces and kitchens, to bedrooms, bathrooms or cloakroomswithout worry and with minimal waste.

“Ultimate Elements really is our best gathering of stone, mineral and architecturalinfluenced designs, brought together in a range that is sure to prove popular withconsumers of all ages,” comments Victoria Hemelaer, product manager, AvenueFloors. “Whether looking for a traditional stone design or something fresh andcontemporary, Ultimate Minerals holds the key and as part of our Touch of Classcollection it offers unbeatable performance in even the busiest of family homes.”

With 18 designs the collection, Ultimate Elements upholds the numerousbenefits of selecting cushion flooring for the home including an easy to maintainsurface that is warm and comfortable underfoot with inherent noiseabsorption and durability. As with all Touch of Class floors, the range is backedby a 15-year warranty.

T 0800 032 3970 www.avenuefloors.co.uk

Poptastic - not half!Bold, bright and utterly brilliant, Pop Art is the latestcollection to cause a stir from Balta Broadloom, its popcoloured stripes and affordability sure to appeal to a young and style conscious audience.

Presented in a large folder that takes inspiration from Pop Artculture of the 1960’s with its Roy Lichtenstein graphic print, thisis a range that’s sure to turn up the heat. Nine colourful stripesin combinations that are perfect for injecting zest into moderninteriors combine with Balta Broadloom’s StainSafe yarn for acarpet that not only looks great, but that’s easy to care for too – the perfect combination for a young audience looking to begintheir carpet journey.

“We’ve decided carpet has got a little serious these days andcreated Pop Art to bring some fun back,” comments GeertVanden Bossche, marketing director, Balta Broadloom. “Comfortableand warm, carpet is also creative and this collection really doesshow how it can brighten a home, bringing a youthful spirit.”

With seven-year wear and 10-year stain resistance warranties,Pop Art is available in a four-metre width and comes in eithersynthetic or Texflor backings, with the latter helping to make PopArt even more obtainable for those starting out.

The large sized folder is ideal for retailers wanting to explorethe potential in the range, taking up less room, easily stored andlosing nothing in terms of impact thanks to its vivid artwork andthe wonderfully bright carpets inside.

T +32 56 62 22 11 www.baltagroup.com

Elemental excellence

36 FlooringNewsFebruary 2015

News

Brand new for 2015, the Silver Lining collection from Louis de Poorterebrings a new meaning to designs first seen in the hugely successful FadingWorld collection.

Erasing parts for a more distressed quality, the real jewel in the crown ofthis collection is the use of a high gloss yarn to bring highlight and definitionto carefully selected elements of the design. The result is breathtaking, witha faded elegance that brings glamour to any home.

Two designs in Twinkle and Diamonds are available in the Silver Liningcollection, each available in colourways designed to create a dramaticcentrepiece. Twinkle presents an all-over field of flowers in three dramaticcolourways of Bistre Blanket, Obsidian Sky and Emerald Field. Diamonds features a centre focal of three distinct diamond shapes and comes in fourcolourways of Trinitaro Brown, Mayan Sun, Douglas Green and Slate Quarry.

“Silver Lining takes our faded elegance concept to higher levels, bringing a stunning and individual aesthetic that is distinctly Louis de Poortere,” sayssales manager, Alan Russell. “As with all our highly successful rug collections the new design is available in a range of standard sizes and woven onjacquard Wilton looms using the finest raw materials – a reassurance of quality”

For 2015, the Silver Lining collection is joined by the also new Bo-Bohemian collection and introductions to its established Vintage patchwork range,underlining Louis de Poortere as one of the most creative and imaginative rug producers available in the UK.

T +32 5639 3386 www.louisdepoortere.com

Glossy glamour

Lano Carpets has launched a smart new website that gives retailers andhomeowners an opportunity to explore the innovation and product array from one of Europe’s leading carpet manufacturers.

Showcasing Lano’s extraordinary range of carpet, with collections made frombamboo, wool, polyamide and polypropylene, the new website at www.lano.comprovides details of each and every collection, making it easy to find the right carpet, orsimply to be inspired by beautiful carpets in stunning roomsets. There is also adedicated section on the revolutionary SmartStrand collection of carpets, made fromover 30% bio renewables and one of the easiest to clean carpets ever.

Of course, the website is more than just a showcase for Lano’s residential carpetcollections and is the first point of call for the latest news and developments from theBelgian manufacturer. Including details of the company’s long and successful history, its threeproduction sites and its CSR commitments.

One major function of the new website lies in the Client Portal area that givesretailers access to information designed to improve efficiency, giving anytime access toa range of services from the manufacturer.

“We’ve developed the new website to offer our customers a better insight into collections, the company and our goals and ambitions,” comments HeidiDebakker, marketing manager, Lano Carpets. “Making it easier to find information needed in just a few clicks, the new website is sure to be a useful toolfor all our customers.”

T 00800 5266 5266 www.lano.com

Lano offers insight online


@interfloor101706 238 810 interfloor.com

Famous for bringing pure comfort, warmth and luxury to the home, Tredaire underlays are designed to offer outstanding levels of performance -

ensuring every carpet looks fabulous and gives that ‘new carpet’ feeling for longer.

That’s why Tredaire is the UK’s biggest selling underlay brand – the market leader!


As Europe’s largest carpet manufacturer and with 10production sites worldwide, the Balta Group is a powerhousein the flooring sector and it has developed a new group-focused website to demonstrate its position at the forefrontof the industry.

Revealing details of the Group’s brands, including Balta Rugs,Balta Broadloom, ITC, modulyss and arc edition, as well as thecompany’s Captiqs technical non-wovens, the new website is awindow into the world of Balta Group. Underlining themanufacturer’s mission, its values and principles, strengths andthe foundation for its success, the website is an essential visit foranyone keen to find out more about the Group.

With detailed information on the company’s sustainabilitypolicies including its commitment towards lower impactmanufacturing, as well as profiles of each brand and careeropportunities, the new website provides an insight as to whyBalta Group is a favoured partner for many within the flooringindustry.

“This new website showcases Balta Group to the world andmakes our position within the industry clear,” comments GeertVanden Bossche, marketing director, Balta Group. “With accessto a wide range of information on the Group this is the perfectway to spread our message of high quality manufacturing andservice to the world.”

T+32 56 62 22 11 www.baltagroup.com

Window on Balta’s world

News

Cost conscious corkWith interest in cork at an all time high, leading manufacturer Granortehas introduced an entry-level range ideal for consumers wanting tobenefit from the inherent positive properties and beautiful aesthetic ofnature’s wonder material.

The Cork Trend collection features a 2.5mm real cork surface and a 1mmreal cork underlay for a floor that looks stunning, performs impeccably andremains excellent value. With a performance WEARTOP layer for durabilityand easier maintenance and Uniclic installation, the Cork Trend collectionbears all the quality hallmarks of flooring from Granorte in a costcompetitive package.

15 delightful decors demonstrate the true beauty and versatility of corkwith designs such as Fein, Swirl, Classic Sand, Marmor Cream and ChipGrey ranging from the traditional through to contemporary, giving therange great universal appeal.

“We’ve created the Cork Trend collection to bring the aesthetic, comfort,acoustic and thermal benefits of cork to a new audience, who might havethought cork flooring out of their reach,” explains Paulo Rocha. “This newcollection retains the essence of Granorte flooring - quality and style – andengineers the specification to hit a competitive price that puts it withinreach of more homeowners. We are absolutely thrilled with this newcollection and expect it to really push the positive message of cork tomore homes across the UK.”

Despite being engineered to meet a price point, the Cork Trend collectionstill enjoys a long 10-year residential warranty and comes with Microbanantibacterial protection. For retailers looking to wow customers withflooring that is fresh and different, the Cork Trend collection is definitelyworth a look.

T 01785 711131 www.granorte.co.uk


News

The specialist company that carpets the likes of Downton Abbey and the throne room of Buckingham Palace is now offering their unique blend ofretro design and contemporary colours in their first retail range.

Kidderminster-based carpet manufacturer Grosvenor Wilton, one of the UK’s finest and oldest carpet manufacturers, has launched the British-madeDiversity Collection, based on classic designs and modern colours. It will retail from £79 per linear metre and will be sold through several channelsincluding www.diversitycollection.co.uk and via social media. The 12 launch designs are united by the idea of ‘a fusion of heritage and fresh new design’.The new collection is inspired by the company’s huge archive of classic 1950s and 1960s carpet designs – with the addition of contemporary colours.

Benjamin Grosvenor started carpet making in 1790. Since then, the business that has evolved into Grosvenor Wilton has specialised in the mostdiscerning requirements for design and durability. Grosvenor Wilton is traditionally associated with high-end bespoke carpet for residential and historichouses, film sets and museums. The Worcestershire company’s portfolio includes many high profile commissions: carpeting for Buckingham Palace’sthrone room; the set of ITV’s Downton Abbey; and Stephen Spielberg’s blockbuster, Lincoln. Now, for the first time, the quality and design flair thatroyalty and Hollywood stars walk on is available as a retail product.

As well as demonstrating over 200 years of carpet making expertise, the new collection is exceptionally versatile. Applications include wall-to-wallfitting, runners or being made up into edged rugs. Grosvenor Wilton’s managing director, Malcolm Foley, said: "Our new Diversity Collection unlocksthe huge potential of the luxury retail carpet market. With over 200 years’ expertise distilled into the new range, discerning homeowners can combineunique style with the quality and pedigree that delights the most demanding carpet buyers. Were he still around, I’m sure Benjamin Grosvenor wouldbe amazed by our novel approach to carpet retailing using technology and media.”

T 01242 220233 www.diversitycollection.co.uk

The buzz around the new Trident ranges from Furlong Flooring bubbled to thesurface at the January Furniture show at NEC Birmingham when the two newqualities made their debut.

Furlong’s new fashionable Trident Pastelle with the very latest consumer colours andcolourful Trident Highlights now line up alongside Trident Heathers to complete a setof 36 options in the company’s Carefree Prestige 2-ply yarn.

“Trident Heathers was a great sales success for retailers in 2014 and now the twonew Trident choices have opened to a fantastic reception from the trade,” said NeilValentine of Furlong. “This is a performance carpet with all the colours and optionsthat everyone wants today in one complete range. We couldn’t have started off a newyear with a stronger offer for retailers to work with,” he said.

Available in 4 and 5m, the range has a 10-year wear and stain warranty and the strkingnew graphics that have been developed for the launch are available on the newsampling and POS units which are going out across the UK now.

T 01772 696787 www.regencycarefree.co.uk

Classic retro star goes retail

Show debut for Trident


www.avenuefl oors.co.uk

a brand of

An elementary choiceUltimate Elements is Avenue’s brand new answer to beautiful marble, stone and mineral designs that work for any space. Featuring gorgeous decors that turn up the style, Ultimate Elements will bring any home beautiful looks with the worry-free ease of Superguard PU.

An elementary choiceUltimate Elements is Avenue’s brand new answer to beautiful marble, stone and mineral designs that work for any space. Featuring gorgeous decors that turn up the style, Ultimate Elements will bring any home beautiful

NEW FOR

2015

09:19


Leading European LVT and laminates manufacturer IVC is beingacquired by US flooring giant Mohawk Industries for around$1.2 billion.

Belgium based IVC is familiar to UK flooring buyers through theLeoline, Avenue and Moduleo LVT brands, Itec contract flooringand the leading laminates business Balterio.

Mohawk is a major world player including Unilin, Pergo andQuick-Step in its portfolio but sees itslef as under-represented inthe fast growing LVT sector, a flooring type that saw18% growthglobally over the last year. “This cooperation will catapultMohawk into market leadership positions in Europe, USA andRussia in LVT and vinyl sheet and will expand its laminate flooringcapabilities in Europe,” said Mohawk CEO Jeffrey S. Lorberbaum.“In Europe, our product offerings will satisfy all consumerpreferences positioning us well as the economic recovery gainstraction. The IVC acquisition strengthens Mohawk's position as aleading global flooring manufacturer and provides a platform forsignificant future growth.”

IVC was founded in Belgium in 1997 by Filip Balcaen, who iscurrently IVC's chairman and primary shareholder, and it hasthree state-of-the-art production units in Belgium, Luxembourgand USA. It is currently building the world’s largest LVT plant inthe USA. Annual sales amount to $700m.

Mohawk is ambitious for growth in Europe. The companyestimates LVT currently has 5% of the market with salesexpected to increase 15% annually in the sector until the end ofthe decade and IVC is already the fastest growing vinyl companyin Europe.

The deal has been agreed in principle and is expected to gothrough in the second quarter of this year.

The ambitions of Victoria plc to be a dominant player in UK flooringaccelerated last month with the acqusition of the WhitestoneWeavers group for a total of almost £14m.

The deal follows the group’s £12m acquisition of Abingdon Flooring inOctober last year and its £16m purchase of Westex Carpets at theend of 2013.

The Whitestone deal will also brings brands including Gaskell Mackay,Thomas Witter and Carpet Line under the Victoria umbrella. The Plcsays these brands and the senior management team will retain theirindependence while benefitting from the synergies of an enlargedgroup which will now be turning over more than £200m annually.

Geoff Wilding, Executive Chairman of Victoria, commented: “We aredelighted Victoria has been able to acquire the Whitestone group. It isextremely well regarded within the industry and there are significantopportunities for operational synergies, which will improve the serviceto our customers and enhance the returns to shareholders.

“Overall, when added to our existing operations, the three acquisitionshave together substantially increased the scale, breadth and reach ofVictoria’s offering.

Steve Byrne, Managing Director of Whitestone, said: “There are manysynergies between the newly enlarged groups, not just in terms oflogistics, but also in the wealth of experience and management talent.We are confident these synergies will enable the group over thecoming months to increase the returns of all operations with improvedefficiency and extra buying power. The result will be enhanced serviceto our customers.”

The deal gives Whitestone an initial cash payment of £5.7 million, withfurther deferred amounts totalling £8 million payable through to 2018.Victoria has also agreed a deal to allow Whitestone management toreinvest £0.9 million to subscribe to new shares in Victoria.

Victoria adds Whitestone Mohawk purchases IVC

Consolidation continues as flooring business goes for growth...

News

With a palette of on-trend greys and soothing naturals, Paramount Twist by Balta Broadloom is a carpet of the moment, the ideal for contemporary homes.

Ranging from shades of winter sky through steel hues and into charcoal tones,Paramount Twist’s extensive collection of greys, as well as its heart-warming naturals, arepresented in a dense twist pile for a look that is suited to modern living. And with thehigh performance of Xtron fibre, Paramount Twist is also perfect for busy family life, with10-year wear and 15-year stain resistance warranties bringing peace of mind.

Using a two-ply Xtron yarn, Paramount Twist is both soft and resilient, its quality offeringhomeowners a great option throughout the home:

“The rise of grey is set to continue as one of the hottest and freshest trends in carpetand with Paramount Twist, we are giving homes the chance to enjoy the elegance thiscolour brings in a carpet that copes admirably with today’s family life, whether livingspace, stairs or bedroom.” Says Geert Vanden Bossche, marketing director, Balta Group.“We are really excited about this new range and believe it will be a big success in 2015.”

Available in four and five-metre widths to avoid waste and minimise seams, this brandnew collection comes in 12 colours, achieves a Heavy Domestic rating and is backed byBalta Broadloom’s excellent service.

T +32 56 62 22 11 [email protected]

Going for grey


Marketing insights

44 February 2015 FlooringNews

Tartans and plaids have always been adecorating staple but in recent years wehave seen an increase in popularity. They have evolved far beyond the preserveof Scottish baronial castles into an accessible and versatile design statement.

Tartan and Plaids • Clanny carpet leads pattern styles

We contacted some of the UK’s leadingcarpet manufacturers to get their take ontoday’s tartans.

Town or country, period or modern,Brintons tartans look stunning anywhere.The Abbeyglen collection celebratesdistinctive Irish design in a sumptuous hand-crafted texture and its warm colour palettegives these carpets a rich, natural and

homely quality. The Abbotsford series comesin a wider selection of shades from neutralsthrough to the classic red, green and blueMaccines design. Woven axminsters in 4mwidth and an 80% wool/20% nylon blend,Abbeyglen and Abbotsford are exceptionallyhard-wearing. They make the perfectrecommendation for any room.

Influenced by the very latest fashions, thestunning Marquette Plaid by Adam Carpetshas been created using a contemporarydiagonal design rather than the traditionalstraight lines. It is available in 10 variedcolours, including both soft, natural shadesand bold vibrant colours. Manufactured usingthe optimum blend of 80% British wool and 20%nylon, this 2-ply tufted carpet will continue

to perform and lookbeautiful for years to come.

Whether it is a traditionalScottish tartan like the‘Glenmoy’ range or afashionable update of theclassic design such as‘Braeburn’, Ulster Carpets’designs instantly addwarmth and character.Many consumers arefearful of using the designon such a large area as thefloor; however the trick isto keep the rest of theinterior scheme neutraland not to introduce toomany patterns or colourswhich will fight with theplaid design. Should youwant to make a statement,the vibrant ‘Hamilton’range offers style inabundance while theneutral tones and subtlehighlights of the CountryHouse BeaumontCollection create atimeless, elegant interior.

Gary Bridge, Design Director at AxminsterCarpets explains - “Plaid is extremelyversatile, it brings a timeless appeal tointeriors and is a great way to includepattern on the floor. We are definitely seeingresurgence in tartan and plaids this seasonstraight from the catwalk.”

Adam Carpets Marquette Plaid

Brintons Abbotsford Maccines

Ulster Carpets Glenmoy Douglas

Rita is Director of Bancmarketing Ltd and has over 25 years ofmarketing experience with a proven track record in both business

to business and business to consumer multi-channel marketing.

by Rita Bancroft


Suitable throughout the whole house, the high quality Natural Plaidrange from Axminster Carpets™ is available in four colourways;Beechwood, Autumn Glow, Cormorant and Natural Valley. Made from100% wool, the Axminster Princeton weave ensures that the intricatetartan design detail is brought to fore to create high impact. Availablein a choice of two widths 3.66m (12’) and 0.91m (3’) with a patternrepeat of 46x46cm it is as ideal for stairs and hallways as lounges and bedrooms.

Stevens & Graham probably offer the world’s largest collection oftartan carpets and rug designs. Designed in Scotland and woven inKidderminster and Salisbury, 40% of Stevens & Graham tartans are soldoutside the UK, which demonstrates the international appeal of thesetimeless classics.

Customers range from home-owners, golf clubs, hotels, restaurants anddepartment stores to bespoke projects for both tartan carpets andrugs. Stevens & Graham has supplied carpets to international namessuch as Brooks Brothers, Tommy Hilfiger and House of Fraser.

With an unsurpassable range of 136 tartans and counting, thecompany clearly believes that the renaissance of this bold, beautifuldesign statement looks set to continue.

For more information contact:

Adam Carpets T: 01562 822247

www.adamcarpets.com

Axminster Carpets T: 01297 32244

www.axminster-carpets.co.uk

Brintons Carpets T: 0800 505055

www.brintons.co.uk

Stevens & Graham T: 0141 423 3299

www.tartancarpets.co.uk

Ulster Carpets T: 028 3833 4433

www.ulstercarpets.com

Join the online community on:facebook.comtwitter.compinterest.cominstagram.com

youtube.comhouzz.com

plus.google.com

Axminster Carpets Natural Plaid Eden Valley

Steven & Graham Heather Laurel – The Kirkhouse Inn, Glasgow

“Plaid is extremely versatile, it brings atimeless appeal to interiors and is a greatway to include pattern on the floor. “We are definitely seeing resurgence intartan and plaids this season straight from the catwalk.”

The UK’s newest carpet company TCS arrived in style atthe NEC’s January Furniture Show, revealing their ‘Be Inspired’ branding across smart black and whitepoint-of-sale units with 10 carpet ranges ready to roll.

“We were delighted with the reaction from retailers atthe event,” said Sinéad Coffey of TCS. “We had a lot ofinterest and inspired our visitors I think.”

The collection aims to cover all the price points withmainly polypropylene ranges in the most popular stylesincluding heathers, stripes, luxury saxonies and an InspiredWool offer.

TCS, based in Newry, Northern Ireland, has become oneof the UK’s fastest growing furniture suppliers since itslaunch in 2008 with success in sofas, chairs and diningroom furniture. The company announced its latest venturein flooring at the end of last year and aims to grow thebusiness substantially in 2015 as it recruits retailers acrossthe country.

T 07970 269409 www.tcsimports.com

TCS inspires at NEC


News

High performance Styccobond B95 flexible wood flooring adhesive fromF. Ball and Co. Ltd. has been used in the refurbishment of a multimillionapartment in the prestigious One Hyde Park, a luxury residentialcomplex in Knightsbridge, London.

Flooring contractors, Floors of Distinction, based in Gerrards Cross,Buckinghamshire, were contracted by The MCT Group to install bespokeJatoba wood floorcoverings during refurbishment of the apartment. Theengineered hardwood flooring was adhered to the subfloor using F. Ball'sStyccobond B95, a flexible, moisture-curing adhesive, designed toaccommodate the natural expansion and shrinkage inherent in woodenfloorcoverings. Quick setting Styccobond B95 also offers a high bondstrength and is suitable for use over underfloor heating.

Moisture measurements tests were not necessary, because the subfloorcomprised a newly installed system of raised access anhydrite Knauf GIFAfloor panels.

Martin Wright, Contracts Director of Floors of Distinction, said: "We use F. Ball adhesives because of the excellent range that they offer, suitable forevery eventuality. We also receive great technical backup from F. Ball, givingus the confidence to specify their products for installations like One HydePark, where we have to guarantee the highest quality results."

T 01538 361 633 www.f-ball.co.uk.

Laying on the luxury

SAVE THE DATE FOR THIS KEY INDUSTRY EVENT IN SOLIHULLEXCLUSIVELY FOR MEMBERS OF AFFILIATED FLOORING BUYING GROUPS12th & 13th MAY 2015


metrogroup

Each independent retailer has his

own idea of how he wants to

market his business. The Metro

Group have always respected their

member’s independence and have

taken the concept of providing

innovative marketing ideas even

further by bringing experienced

staff, materials and machinery to

their retailer’s doorstep.

carpets e l e c t c o l l e c t i o n

stMetro House, 21 Chorley New Road, Bolton BL1 4QR

tel (01204) 393 539 • fax (01204) 391 846 • www.carpet1st.co.uk

empowering independents

Our merchandising and marketing vehicle equipped as a fully functional mobile studio and printers.

• Price Cards

• Labels

• Iron on Labels

• Window Posters

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• Roll-up Displays

• Vehicle Graphics

• Signs

• Banners

Internal dummy roll banners designed, printed and fitted on site

For more information about how Metro can help your

business please contact our head office today..

Metro have commissioned their own in-

house Marketing department capable of all

design and print applications as well as the

introduction of a fully equipped mobile

Marketing and Merchandising vehicle.

The vehicle has been completely refitted

as a mobile studio, printers and workshop

to visit retailers anywhere in the UK and

provide not only standard merchandising

material but completely bespoke solutions

for independent retailers.

No two outlets

are the same -

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goals. Metro

took that on

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literally and are

now able to visit

a retailer, discuss, design, print, manufacture

and install.. on site, immediately.

This concept is unique, plus Metro are able

to offer retailers the benefit of over 25 years

worth of flooring marketing experience on-

site combined with the practical ability to

manufacture and install.

Being able to measure, create and visualise

designs on site means that all work can be

completed immediately.

Buying groups seek to offer an extra competitive edge buthow do business owners know if the partnership will workfor them and their bottom line? I asked the top contenders totell us what makes them the right choice for retailers.

ACG states its primary aim is to enhance the profitability ofmembers, working as a non profit making organisation with a noninterference policy, emphasising its integrity and self funding, whichhas gained respect from industry suppliers.

Members are encouraged to focus on suppliers that support thegroup and it guarantees that this will result in the making ofsignificant savings. ACG reports that it negotiates the best discountedprices, along with exclusively negotiated supplier rebates paid directlyto members, complimented with a number of promotions presentedat various times.

Other benefits include protecting members through professionalmarketing and own label support, as well as savings through merchantbank group rates. ACG states that it has created professional andexclusive own label branding, backed by class leading point of sale atsignificantly subsidised prices. Membership costs have been kept to£825 per annum so that ACG members see a healthy return on their investment.

Among numerous advantages provided by SMG is the promise thatmembers will retain complete control over their business whilstbenefiting from the various opportunities. It reports that 80% of newmembers joining last year had never been in a group before.

It guarantees access to all approved suppliers through its SMGOrderlink purchasing system, allowing members to enjoy realistic

marginsthrough abuying pricethat is cheaperthan thewholesalealternative. Itscomprehensiveback officepackageincludes offerson creditcards, energypricing,commercialvehicles, a freebusinesssupporthelpline andnow includesretail finance.

New benefitsintroduced in2015 includelower prices,new rebateschemes andmore product

and promotional opportunities. The group states that its goal hasalways been to “raise the bar” in respect of membership offers and

close working partnerships enjoyed with leading manufacturers andsuppliers has made these improvements possible year after year.

Bond Retail Marketing offers various levels of support toindependent retailers that do not compete geographically with eachother. This ranges from a comprehensive 24/7 management plan,dealing with on site department design, ranging, pricing and marketingstrategies through to support for the independent professional whoappreciates a system that deals with the “nitty gritty” of keeping up to datewith product and pricing, leaving more time to focus on sales activities.

Emphasising it is not just a buying group, BRM clients do benefit fromkeen prices and turnover rebates. Exclusive ranges and self branding toindividual stores have been well received, further supported by itswww.beautifulflooring.co.uk website.

Managing director Paul Phillips says: "BRM works with suppliersdeveloping product and marketing opportunities tailor made for ourretailers giving them an edge in an ever challenging retail market."

Further to this, BRM is the only buying group to deal with RivieraHome UK, which is working with consultant Alan Bullock, formerVictoria Carpet CEO, tobring eight ranges ofunique, high-endbroadloom carpet to the UK and otherinternational markets.

Mr Bullock has used his 40years of experience tocreate a marketingstrategy which sees itdealing only with carefullytargeted authoriseddealers, offeringgeographic exclusivity and realistic margins, andis seeking moreindependent retailerclients.

SMG campaigns on profit

Eton from Riviera Home UK

The BRM ‘Beautiful Flooring’ website


Flower on FlooringFlower on Flooring

There's strength in numbers

"We have a very strict policy of policing the brand whereby we willnot sell to wholesalers, installers, internet sellers, the insurancemarket or anyone who is not an appointed and authorised RivieraHome dealer. Neither will we sell to the big shed operators or othermanufacturers," says Mr Bullock. A small licensing fee ischarged for this exclusivity, which also includes attractive pointof sale display unitary and other selling aids.

Flooring One controller Glenn Harding says the grouprecognises that independents have different flooring needs andits objective is to offer “a compendium of services”. Its USPsinclude a central payment portfolio of 40+ suppliers and anannual marketing manual including high resolution photographyof carpets, rugs, vinyls, wood and LVT.

Other key benefits include an own label collection/fieldmerchandisers, procurement access to energy, fuel, insurance,credit and finance, internal membersnet communication facilityand an annual member trade show.

A recent email from a new member regarding their success in2014 began with “The move to Flooring One has been a greatdecision for many reasons.” Mr Harding says: “That¹s all I need

to hear!''

He says the group will not suit allindependents (eg, retailers under£250,000 annual sales). ''However weare a professional, friendly group working tohelp independent flooring specialists with theirretail needs, to be competitive, whilstimproving margins and overall profitability,'' he concludes.

Metro Group states it is unique in the way itnot only negotiates highly competitive priceswith leading manufacturers but also the waythat members are supported with marketing. For 20 years, it has developed Carpet 1st,allowing retailers to present their own labeledproducts selected from the best available onthe market today.

As no two independent retailer outlets are the same, with differentmarketplaces, ideas and goals, Metro states that it is now able to visitretailers to discuss, design, print, manufacture and install bespokeindoor and outdoor marketing material using its own fully equippedvehicle which has computers, printers and finishing equipment. Theservice creates labelling, posters, POS, banners and even signage.

“This innovative idea is completely unique to Metro who offerretailers the benefit of over 25 years worth of flooring marketingexperience, on-site, combined with the practical ability to manufactureand install,” the group states.

Greendale Carpets & Floorings is a multi-million pound 120member cooperative with its own warehouse and operational centrein Hereford, employing 16 staff covering sales ordering, accounts,customer service, merchandising and warehousing, stocking over 2000rolls of carpet for cutting and shipping all over the UK.

Its ‘not for profit’ status means all savings are passed onto members, who also benefit from own labelling, a wide choice of displayunits and 100 ranges renamed at colour level. The upmarket ElizabethGrieves and budget Nice Price labels cover price points from £4.99 to£100 per square metre across all product types in wool and manmadefibres. Additionally a package of UK wool twists manufacturedexclusively for the group offers further margin opportunities.

A wide range of bespoke Greendale instore units, supported by itsmerchandising team, provide further promotional benefits. An annualshow and dinner for members and more than 50 suppliers is alsoamong the range of activities included.

For more information:ACG T 01942 825520 www.smartercarpets.co.ukBond Retail Marketing T 01892 549050 www.beautifulflooring.co.ukFlooring One T 0121 683 1426 www.flooringone.co.ukGreendale Carpets T 01432 852000 www.greendalecarpets.co.ukMetro Group T 01204 393539 www.carpet1st.co.ukSMG T 0118 932 3832 www.smg-group.co.uk

Metro Group’s Carpet1st branding

Greendale’s central warehouse in Hereford


by Dennis Flower


Beautiful British WoolCarpet of the MonthThe Padstow Collection from Brintons recently won The HouseBeautiful Awards. A fresh, modern and flexible collection, with patternsinspired by pop-art in polka dots and geometrics and a palette influencedby the seaside in on-trend pastel shades. The range comprises of designsincluding spot, houndstooth, point and gingham, with 11 colourwaysacross the collection from candy to spearmint. These chic, playfulpatterns create an uplifting mood and the variety of colours allow thedesigns to work in any room of the house.

and why we like it...Sharp style and clever use of colour - from their classic interpretationof houndstooth to the funky fun look of polka dots - allows a lot ofstylish creativity for those that want something more interesting on the floor.Brintons is a major userof British Wool andtheir website offersan immenseamount ofknowledgeon the fibre which iscentral to the storyof good quality woolcarpet. Take a look!

Selling Carpet in aModern World Times are changing - that is what the New Year is all about but as weknow, times have been changing for a while in carpets. Slowly ofcourse - that is the nature of the industry but it is quite obvious tothose of us who talk to editors and designers and retailers andmanufacturers, that consumers are becoming more specific about theproducts they choose. Personalization or identity consumerism is perhaps a natural off-shootof the influence of the internet and social media - endless productchoice and endless ways of acquiring product. This puts people in theunique position of sourcing exactly what they want - rather thanmerely what is on their local High Street. In ten years time the‘traditional’ consumer will be an online consumer.Carpet of course still tends to buck the trend and be bought in storewhere we, in the textile industry feel good advice still holds sway. Despite this fantastic somewhat old fashioned trend for buying face-to-face, the sometimes staid, reliable reputation of wool has neverbeen more under threat from what some may view as better value,aesthetically comparable fibres. However, part of the identity criteria that is creeping out of all thisonline choice is relatively basic - consumers still want good qualityand quality that lasts. Good appearance, wearability, cleanability,comfort, good design, colour authenticity - all of this can beconsidered estimations of quality. People buying online often receive goods to find that theirexpectations are not qualified in the flesh. Shade not as expected,fabric not suitable, poor manufacturing, unsuitable for use - often aretick boxes on the returns sheet. Modern consumers love free returns not least because they can exercise their right to say - not good enough.In the carpet sector - this is not our world - yet. Because at point ofsale we still have a relatively unthreatened comfort zone. We are inthe comparably unique position of mitigating against the unsatisfiedconsumer in advance by putting quality benefits alongside price pointadvantages. So that the consumer is aware of all assets - pros andcons and can evaluate the purchase, have it installed and then all iswell, hopefully. Replicating wool is an easy process today but like cheap make-up -the results are sometimes very short lived. All female consumersunderstand that analogy. In today’s fickle world, we should not short change that valuable face-to-face relationship, carpet is one of the few major purchasesthat people continue to step away from the sofa for - let us honourthat and be sure they fully understand the performance and the price. That simply involves explaining why something is a little moreexpensive. And whatever your choice of the multiple benefits of woolmay be while talking to your customer - and there are many - perhapsthe single differential against ‘imitation wool carpets’ is that theysimply lack lasting good appearance when compared to real wool.For today’s savvy consumer that usually ranks a ‘not good enough’.Real wool is strong and it looks better for longer...that’s whymanufacturers choose it.

A thought provoking look at trends, issues and happenings in the industry with a subtle wool twist of course!

“In today’s fickle world, we should not short change that valuable face-to-face relationship, carpet is one of the few major purchases that people

continue to step away from the sofa for”

51February 2015fromThe Stocklists

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Quality Displays for Carpets & Rugs

Rug Display Stands

Carpet & Vinyl Roll Stands

Rug Baskets

Pattern Book Stands Heavy Duty Barrows Rollmasters

“This year’s Domotex gotinternational trading off to asplendid start, and hasgenerated fresh momentum forthe carpets and floor coveringsindustry”

Domotex in Hannover, the world’s biggest flooring fair, providesan annual opportunity to look back at the UK market fromacross the channel and from a different perspective.So while a subdued start to 2015 in some sectors in the UK means that our flooring industry may not feel like one of the hotspots of European trade right now, a flat-lining Continental economy means that European manufacturers are turningenvious eyes on the UK as a rare oasis of growth.

This could be good news for UK retailers as suppliers try ever harder to capture alittle more of our valuable market share here with new ideas and attractive pricing.

The following pages (and some detailed Domotex reports to come in our Marchissue) capture many of the most interesting initiatives but here’s our synopsis of someof the current trends.

Soft is established as a super seller in carpets with key manufacturers investingheavily in the trend and Associated Weavers, whose iSense fibre took the market bystorm last summer, setting the pace again this year.

Fresh and light tones seek to lift the slightly gloomy European sentiment sowhites and white-washed, very pale pastels and the ‘Nordic’ bleached-out look are tobe seen across all types of flooring.

Stripes still dominate the market for patterns but saturation in the sector means thesmartest manufacturers have moved on and subtle patterns, texture patterns andclever yarn effects are now high on the product development list. ‘Vintage’ designsalso continue to do well and are showing across all flooring types – even carpet tiles!

Wool is emerging from its self-imposed exile more and more with a noticeableincrease in product development including innovative yarns and textures – and somedecent quality new 50/50 blends at a competitive price.

Natural tones apparently provide the comfort we are all looking for and undyed,neutral tones are in abundance. The ‘wood explosion’ is part of this trend but thegrowing propensity of carpet printers to mimic wood effects in textile is a dubiousby-product!

Concrete is the new grey. The concrete tones and textures now on offer in LVTand laminate tiles look almost industrial. Maybe we’re reaching a point whereconsumers will strip away the floorcovering, underlay and insulation to reveal theirhome’s actual construction material beneath!

Grass is growing. An inevitably punny headline but the UK is Europe’s biggest growthmarket for grass by far and the margins are exceptional. While the big players chasecontract work, there are opportunities for retailers to add a sales line to theirresidential offer.

See pages 52 to 56 for Part 1 of ourreview of the innovations at Domotex.Much more next month!

Europe looks to UK for growthIncreased competition and innovation favours British retailers


DOMOTEX • Hannover 2015


Edel Telenzo know how to make an entrance and their stunning Trailconcept of multi-coloured polyamide carpet strips linked by leather and felt inserts was a fabulous feature of their stand in Hannover.

But it is the company’s smart new residential range Diversity that looks setto get all the attention in the UK this year. This 100% wool carpet has awoven look in a two-colour design that meets the current demand forsophisticated, subtle pattern. Six on-trend colours are ready for the launchcollection in April and expectations are high that the range will become anindustry best-seller to follow the company’s huge success with the Tubecollection, from which these tarns are drawn. A Diversity rug is also availablewith dramatic ‘retro’ tassels (see inset, right).

Edel Telenzo also made it into the prestigious innovations@Domotexselection with their innovative Majestic range using recycled polyester (PET)not only for the carpet fibre but for the primary and secondary backings also.

T 01422 374417 www.edeltelenzocarpets.co.uk

Diversity in demand Edel Telenzo

Domotex reinforced its credentials as the world’s top flooring event with 40,000 visitors over fourdays in January. Overseas visitors were up 12% though overall attendance figures were flat and thenumber of exhibitors fell slightly, including some notable British absences this year.

“Sentiment may be a little subdued in Europe right now but the inspiration and excitment generatedby over a thousand exhibitors at Domotex is genuinely uplifting,” says David Spragg of The Stocklists.“We always say that everyone whose business is flooring should visit the Hannover show at least onceto re-charge their enthusiasm for the industry. You won’t be disappointed. Book next year’s flight now!”

British visitors form the third biggest contingent of overseas attendees (after Turkey and India) andmany stayed two or three days to explore the 1,323 exhibitors from over 60 countries that fill 12 hallsin Hannover. The organiser’s emphasis on ‘innovation’ means that not only are the latest launches onoffer, but designers and product developers are encouraged to reveal what’s next in terms of style,trends, new materials and technology.

“This year’s Domotex got international trading off to a splendid start, and has generated freshmomentum for the carpets and floor coverings industry,” said Dr. Jochen Köckler of Domotex.

The 2015 event runs from January 16 - 19. www.domotex.de

Domotex delivers 40,000 flock to Hannover

Cormar came up with a clever new concept at Domotex which was something of a surprise– and a very pleasant one judging by retailer reaction. As part of the Wools of New Zealandstand, Cormar revealed an unusual new wool loop, blended with 50% wool and 50%polyester to create a smart carpet with an excellent handle.

Bouclé Neutrals will be launched in February in six colours covering the on-trend beige andgrey natural tones with the clarity of colour that New Zealand wool is famous for. There aretwo designs plus a range of six, subtle coordinating stripes.

“This is a new quality for us and we have a really attractive product here at an affordable pricefor which we have had a fantastic reaction here at the show,” said Cormar’s David Judge.

Bouclé Neutrals is pictured here with Cormar’s Chris Isaacs.

T 01204 881234 www.cormarcarpets.co.uk

Spending on blendingCormar Carpets


Following the success of Connoiseur and last year’s sparkling Caviar & Champagne ranges, Ball and Young have decided to add a littlefrivolity to their posh underlay party with the launch of Charleston.

Charleston has the same specification as the popular Cloud 9Connoiseur but offers the product in 9 and 11mm depths. But withconsumers, it’s the printed white backing with strong Charleston imagery ofTwenties flappers and colourful rose designs that make it so distinctive.

“While we have fun working on these branding designs, we know it reallyworks for the retailer to give their sales that extra edge,” says Ann Shaw. “Itdoesn’t matter that the carpet is going to cover it up, first impressions countwith consumers and the retailer can use the design to interest the buyer inthe performance of the product.”

T 01536 200502 www.underlay.com

Top quality Swiss manufacturer Tisca Tiara are celebrating their 75th anniversary by showing how innovative the company is after all theseyears. The stand floor at Domotex was adorned with Tisca Scalino, a highlyunusual and effective carpet that seamlessly integrates different weave textureswithin the design pattern elements.

“This is very challenging for the weaving technologists but the result is a strikingappearance with a three-dimensional effect created by different light reflectionsfrom the various weave structures,” said Jack Thomson of Tisca Tiara UK.

Tisca Scalino, which was shortlisted as a finalist in the prestigious Domotexdesign awards, offers six styles covering geometric, organic and circular designswith 36 colour options. The technology can also be commissioned to createunique carpets for custom contract environments.

T +41 (0)71 791 70 70 www.tiscatiara.com

Reflected glory TiscaTiara

Vorwerk always add a little intrigue to their innovation and the company’sstrong design lead generates concepts that are challenging and exciting.Working with leading international designer, Werner Aisslinger, Vorwerkhas Elementary Shapes - a range of innovation freeform carpet tiles.

The combination of muted and striking colours with organic andgeometric shapes are available as stock shapes or as a modularconstruction kit for designers and consumers to make their own shapes,with different structures joined together by felt insets. The brochure evenallows customers to press out shaped elements and stick them togetheron the order form to make their personalised runner!

“It is a very unique idea,” says Vorwerk’s Ian Hammond. “We need retailers who can work with their customers to explore the possibilities – especially those retailers who have a strong interior design emphasis aspart of their business.”

T 020 7096 5090 www.vorwerk-carpets.com

The shapes of things to comeVorwerk

Unflappable foam underlayBall & Young

DOMOTEX 2015


Cavalier Carpets innovative Gemini range featured on the stand floor at Domotex and was shortlisted at the show’s showcase of carpetinnovation for it’s clever synthesis of velvet and twist to create asophisticated pattern.

For mainstream carpet retailing, the company launched Pennine Heathers.“This is a safe best seller with all the right colours in an affordable qualitywool product,” said Cavalier’s Hans Lowe. This 50oz 80/20 has 15fashionable colours and is available, in 4 and 5m, at the end of March.

As part of the Wools of New Zealand stand, Cavalier also featured Envy,their highly desirable luxury velvet that has been a real success for thecompany since its launch 18 months ago. The 65oz tenth-gauge uses NewZealand wool to deliver ten calm, clean colours. The exclusive product isoffered through a limited number of selected retailers.

T 01254 268 000 www.cavaliercarpets.co.uk

Smart success Cavalier

Carousel sells! Condor’s rainbow range launched seven years ago has proved popularwith retailers. “It’s a one-stop shop for colour,” says Condor’s Paul Harris. “We’re re-launching it this year with another six colours to take the total range to 35. Whenconsumers are looking for colour, retailers can roll this out with confidence.” Picturedhere with Condor’s Gerlinka Schuuman, the two-ply twist pile polypropylene carpetcarries a 7-year wear warranty and a rating that covers use throughout the house.

Condor showed several new ranges at Domotex that are set to be strong sellers in theUK market with a set of tenth-gauge PP carpets with excellent finish. Prestige is a smart,well contructed saxony in 15 colours including the latest pastels and greys while Forestuses a subtley lustred yarn to fashionable effect. New Lugano is a solid carpet with aslightly heathered effect in 13 stronger colours.

The new 50/50 wool loop Shetland Stripe in nine modern options sits alongsideShetland plains in six colours. “This stripe got a good reaction at the show for the styleand handle of the carpet,” said Paul.

T +31 38-4778911 www.condor-group.eu

Colour Carousel Condor

Asiatic Carpets made a welcome return to Domotex with a stunning standthat showed what they have been up to while they’ve been away. Newranges of super sophisticated rugs in up to-the-moment designs and coloursshow why Asiatic is held in high esteem by its customers for tracking thetrends that sell.

It’s difficult to call the highlights amongst the 240 new rugs that Asiatic rolled out for Domotex but the Katherine Carnaby range Chrome Stripeand Darcy options are the sort of designs that customers want withoutasking the price!

Another eye-catcher is the latest Chobi range of classic oriental design woolrugs. These are actually machine made but from hand spun yarns and handwashed so that only the price belies the fact the rug is not fully handknotted. But apart from the authentic feel, the soft faded pastel colour makethese highly desirable.

T 020 8800 2000 www.asiatic.co.uk

Tracking the trendsAsiatic Carpets


F Ball’s new Fast-Track Flooring Solutions is one of those ideas whosetime is right and the company have been getting a lot of attention for theconcept, including a place in the sought-after innovation@Domotexshowcase.

“We have refined the technology to be able to offer the fastest system inthe world by taking the delays out of installation,”says F Ball’s RichardHarris. “This can make all the difference in minimising site time, reducedsite re-visits and getting the job done on time.”

The system includes the Stopgap F78 rapid drying waterproof surfacemembrane, Stopgap Fast-Track 30 and Stopgap 1200, rapid set and rapiddry smoothing underlayments and the new Styccobond F5 fast-track vinylfloorcovering adhesive.

T +44 1943 603 888 www.woolsnz.com

Fast tracking F Ball

DOMOTEX 2015

McThree came to Domotex with samples of a unique product idea just to gather feedback. By the close of day one, they had to develop their launch plans – such was the interest in theirnew Rainbow rug range.

Rainbow exposes most of its natural flatweave sisal base and creates interest with embroiderylike designs woven in sparingly using a yarn with 12 embedded colours. The seven trial designsat the show include floral, scroll and geometric motifs but now the studio will be busy extendingthe offer with a full run of options.“We have had such an enthisiastic response to this range thatwe feel sure it is going to be a winner,” said sales manager Peter Dewaegheneire.

Peter also reported that the Royal Collection we featured in our Domotex report last year hasturned into a serious success for McThree and this year a new colour bank has been added inincrease the appeal including some vivid ‘nomadic’ colours.

T +32 5661 1429 www.mcthree.be

Flatweave feedback McThree

Carpenter’s confidence in their brand shouts out from thecompany’s brilliant new graphics that are seen across thebusiness in product merchandising and most recently in thelivery of their delivery fleet.

To accelerate the appeal of this major UK underlaymanufacturer, the company took an even larger stand inHannover with full height imagery from their colourful designconcepts. “There is a real feeling of confidence in the businessright now after a strong year of trading and great productfeedback from our customers,” says Helen Rowberry. “So wehave something to shout about and we want to be unmissable– the vibrant, modern colours ofCarpenter seem to achieve that nowand we get a lot of high qualityinterest from the show visitors.”

T 01457 861141www.carpenter.ltd.uk

Marketing the unmissableCarpenter

Next month:We go into more depth on the majorinnovations on show from key UK and European players


News

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Carpet Craft Flooring in Redcar recently took delivery of a‘Carpet Crusher’ from Kenburn Waste Management in order tocompact their waste carpet for recycling and reduce skip costs.

Carpet Craft Flooring’s Managing Director Mark Lillekercommented: “We visited the Flooring Show at Harrogate inSeptember and on visiting the Kenburn stand we were intrigued bya large yellow carpet crushing machine.”

“It quickly became apparent that this machine would be absolutelyideal for reducing our skip costs which have risen dramatically overthe past few years. Kenburn informed us that with 30 tonnes ofcompaction force the carpet crusher would compact our carpetwaste on a 4:1 compaction ratio and we were delighted to discovertheir claims were 100% accurate. By using the carpet crusher all ourwaste polypropylene off cuts are recycled into equestrian flooringand all our old carpet waste mixed together with old underlay isconverted into refuse derived fuel (RDF) and used to power

concrete kilns.”

He added: “As partof our commitmentto the environmentand our termswithin the MODcontract we hold,we’re nowoperating on a‘zero to landfill’policy which notonly preventshundreds oftonnes of wastecarpet andunderlay going tolandfill every year italso at the sametime saves usthousands ofpounds a year inskip costs so it’s a‘win-win’ scenario.’

As members ofCarpet Recycling UK,

Kenburn visit flooring contractors and retailers throughout the UK offering free impartial advice on how best to recycle waste carpet.

They also act asthe link betweenthe flooringcompanies andrecyclers to ensurethe most costeffective way torecycle your wastecarpet and underlay.

With EU legislationbeing introducedto ban any carpetwaste from goingto landfill now maybe the ideal timeto arrange a briefwaste survey.

T 01727 844988www.kenburn.co.uk

A crush on carpets

News

Top tartan shows skill


News

Chris Shave, founder of CMS Carpets has died aged 66 following a short battle with cancer.

Chris was born in Winchester in 1948, one of five children to Joe and Millicent Shave. Having trained initially asan apprentice metal worker, he established that this wasn’t his chosen vocation and having a natural flair forpeople, selling and colours he began a career in the carpet industry with initially Maples, then Courts.

Having a natural entrepreneurial streak he decided to work for himself. Initially involved with the WelcomeWagon homemovers packs and then subsequently starting CMS Carpets by stocking rolls of carpet andunderlay from his home garage and direct selling with the help of a leaflet team. Chris became a very successfulretailer and established the first carpet warehouse style store in the UK and had three retail outlets.

A keen sailor he sailed the Mediterranean, Caribbean waters and made several Atlantic crossings. Chris was thebeloved husband to Maggie, a devoted father and grandfather, and friend to many.

Obituary: Chris Shave

It is with great sadnessthat Brockway Carpetsannounces the death ofits president Roy Annable.Aged 85, he diedpeacefully on 25December 2014.

Born in Stockport in 1929,Roy was the son of afireman on the railways.From Stockport Grammar School, he went on to readPhilosophy, Politics and Economics at St Catherine’s College,University of Oxford.

In the days when textiles was a major industry in the north, Roy started his career working with Seamless Axminster andBernard Wardle. Then in 1964, Roy took over Brockway Carpetswith his business partner Skene Walley, and later took fullownership in 2000.

His vision saw the firm evolve from a traditional weaver ofWilton and Axminster carpets to high quality contemporaryfloor coverings for domestic and commercial markets at homeand abroad.

Under his leadership, Brockway was soon to establish itself as aforward thinking company in the carpet industry, and became apioneer of tufted carpet within the UK.

Roy’s son and chairman Charles Annable said: “Whilst I will misshim enormously it is a great consolation to know that he led afull and in many ways remarkable life. He continued to enjoy lifeat Brockway until the relatively recent past, despite some majorsetbacks to his health over the last 13 years, which was a greatcredit to his determination and indefatigable spirit.

For everyone who met Roy he was a true gentleman with astrength of personality which inspired all who knew him - family,friends and work colleagues.

Charles added: “He believed strongly in British craftsmanshipand was proud to manufacture beautiful, high quality productsin our own factory in the traditional market town ofKidderminster.

“We are so proud of his vision and achievements, transformingBrockway into the market leading UK brand which is recognisedinternationally today. He will be greatly missed by us all.”

Obituary:Roy AnnableStevens & Graham, the world's biggest tartan carpet designer and

manufacturer, has brought a splash of contemporary colour to two ofScotland's best-loved hotels as part of a series of new contract wins.

The Glasgow-based company, which supplies carpets to international namessuch as Brooks Brothers, Tommy Hilfiger and House of Fraser, was called on bythe Dumbuck House Hotel at the gateway to Dumbarton and Strathblane'sever-popular Kirkhouse Inn to provide stunning new carpets throughout theirpublic areas.

Both hotels ordered up to 500 square metres of Stevens & Graham's Scottish-designed and craftsman-woven floor coverings at a cost of up to£60,000 give their establishments a unique new look.

Stevens & Graham managing director John McIlvogue, who acquired thecompany last year, said: “The carpets they have chosen were designed from first principles by our design team at Jessie Street in Glasgow's Polmadie andcreated to our specifications by UK craft weavers who are at the top of their profession.”

The Dumbuck House Hotel, an 18th century mansion house close toHelensburgh's elegant promenades and the splendours of the Loch Lomondand the Trossachs National Park, has just undergone a comprehensiverefurbishment. As part of its dramatic style statement, it commissioned a tartanfrom Stevens & Graham based on Farrow & Ball paint colours, creating a tartanof pinks and greys in a unique, contemporary and design-led pattern. It featuresin the reception, hallways and function hall areas.

The Kirkhouse Inn, which was built in 1601 and has a rich and varied history inthe parish of Strathblane, just outside Glasgow, has also benefited from majorrefurbishments in recent times.

The owners of the landmark building, close to the famous Glengoyne whiskydistillery, chose a more traditional Scottish theme based on Stevens &Graham's Heather Green, one of its unsurpassable range of 136 tartans.

Stevens & Graham, which was founded in 1947, has recently created up toeight new jobs with the opening this summer of its exclusive Chelsea Harbour-style showroom in the heart of Glasgow.

It has also signed an exclusive distribution agreement worth up to $1 million ayear with US-based business Stark, the $500 million turnover New York-headquartered carpet, fabric and wallcoverings business.

Mr McIlvogue said: "Sales of this kind in the UK are a great shop window forour products. These hotels are associated in the public mind with quality andstyle and seeing our carpets in positions of prominence there will reinforce that message."

T 0141 423 3299 www.tartancarpets.co.uk


News

Cormar Carpets has expanded its next day collection points and delivery fleetto further improve its service to retailers.

Four further express centres – in Croydon, Godstone, Northampton and Sheffield- have been added to Cormar’s network of next day collection points, making atotal of 26 locations across the country. This means that the majority of retailersare now less than a 30 minute drive away from the nearest collection point.

In addition, Cormar has also invested in its nationwide delivery operation andstrengthened its fleet with 14 new DAF trucks and 10 swap body trucks (usedfor efficiency and flexibility). The vehicles are built to the new Euro 6specification, making them the latest in vehicle technology and ensuring Cormaroperates the cleanest and most eco-friendly vehicles.

Six 18 tonne drawbar units and 10 swap bodies will support the outbasedepots. The remaining eight vehicles, with a new spec 18 tonne fixed body rigid,will support the new cross dock operations.

Said Craig Marshall, Cormar’s logistics manager: “With over 3,000 carpetdeliveries each week we are always looking at ways to maintain our fast, reliabledelivery service to retail customers. By adding extra collection centres andvehicles ahead of the peak seasonal period, we optimised our intensive deliveryservice to meet the increase in demand over one of our busiest times of theyear without any compromise to service.

“Our own nationwide delivery fleet is an important part of our offering toindependent carpet retailers and local carpet shops, differentiating us from manyof our competitors, and earning us a reputation as one of the speediest and most reliable delivery services around.”

The next day collection service, which operates Monday to Friday, was launched two years ago as an additional free service, allowing retailers andcontractors to pick up carpet the next day from a choice of collection centres throughout the country. It was over three decades ago that Cormardecided to make door-to-door delivery part of its service. Now from its Bury, Lancashire, base, it delivers right across the UK direct from site andthrough 25 additional outbases, strategically located to offer an average 48 hour nationwide turnaround service to customers.

T 01204 881234 www.cormarcarpets.co.uk

Cormar express expands

To see the full range or request a free sample please visit: www.axminster-carpets.co.ukor call us: 01297 33533 / 32244

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10:33


News

Green Tree Distribution have new peoplein place in their Southern region.

Sue Howland joins as the new SouthernSales Manager. With a background inflooring sales management spanning over30 years, Sue brings a wealth of experienceand knowledge to the Green Tree family.

Ross Garrard has been promoted to takeover as Operations Director at Green TreeDistribution South. Ross, who joined thecompany in June 2014 as Southern SalesManager, has already brought a great deal ofsuccess since the launch of the Brentwooddepot, and the company is looking forwardto his contribution in 2015.

T 01785 818005www.greentreedistribution.co.uk

The Academy for Excellence in Flooring is encouraging fitters andretailers to make the most of 2015 by committing to improve skillsand knowledge.

With the well-established Master Installer scheme shaping the future ofthe industry through manufacturer-backed warranties on workmanship,the Academy is considered the benchmark in training for the flooringindustry. Late in 2014, the Manchester facility introduced a well-receivedbespoke training package, so that both retailers and fitters can tailorcourses to exact requirements. Whether improving product knowledgeon the Quick-Step or Pergo ranges to boost sales, or fine-tuning specialist skills such as stair installations, the Academy can provide content that willmake a true difference.

“Whether through our foundation courses, the Master Installer concept, or a bespoke programme, making the effort to undergo training now will givebenefits long into the future,” says Lee Thompson, procurement and technical manager. “Proof lies in Master Installers that have reported an upturn inwork and retailers that have claimed the extra product knowledge has helped sales and customer interaction.”

Thanks to state-of-the-art training facilities, including bays featuring complex elements such as stairs and sanitary ware along with a fully equippedclassroom environment, since it opened in 2012 the Academy has become regarded as one of the UK’s foremost flooring training facilities. Offering theQuick-Step Master Installer and Pergo Master Pro programmes for residential and commercial fitters respectively, the Academy is one of the few centresin the UK to provide manufacturer-backed warranties on workmanship.

Bespoke courses can be provided on request with content tailored to meet specific learning and development needs. Full details of the Master Installerand Master Pro programmes along with other courses can be found by visiting the Academy’s website.

www.quick-step-academy.co.uk

2015 is time for training

Branching out

Now in its third year, Forbo Flooring’s Back tothe Floor take back scheme offers a genuineclosed-loop recycling solution for Forboflooring installation off-cuts. Rising volumes ofmaterial that go back into new products arecontributing to the transition towards aCircular Economy in the flooring sector.

The scheme has expanded greatly in its secondyear with the volume of flooring off-cutscollected rising to three times the amountcollected in 2013. Back to the Floor Scheme Co-ordinator, Michelle Brewer said: “With morecollectors coming on board amid growing awareness of how the scheme can assist flooringprofessionals with their recycling activities, we have seen tonnages increase dramatically in the past12 months.”

Forbo off-cuts, as well as cushioned vinyl flooring off-cuts from most manufacturers, are collectedacross the UK and recycled back into new flooring products across the company’s portfolio.

The scheme offers both environmental and economic benefits for participants through diversionof waste material from landfill and preservation of raw material resources for use in newproducts. Flooring contractors can benefit from savings on disposal costs versus sending theirwaste flooring material to landfill.

As an established BTTF collector, Oxbridge Carpets Ltd has already sent back six collections oftwo bulk bags since signing up to the scheme over a year ago. “Without a doubt it has saved uson disposal costs,” commented John Webb, Oxbridge’s Warehouse Manager. “It’s important torecycle where we can, so we see the scheme as a positive thing. All our fitters are given polythenebags for the off-cuts which are then bulked up at our site prior to collection.”

All Back to the Floor scheme members are provided with colour-coded polythene bags and bulkbags free of charge, which are collected directly from site or a contractor’s premises.

Forbo has invested significantly in the recycling processes at three of its UK sites where material isrecycled back into new products. Tessera off-cuts are processed at the Bamber Bridge plant nearPreston, while the Flotex and vinyl flooring goes back into flooring at the Ripley site.

At Forbo’s plant in Kirkcaldy, Marmoleum off-cuts are shredded into very fine pieces that are usedin new Marmoleum production.

T0161 925 8760 [email protected]

Closed-loop recycling


News

Karndean Designflooring is expanding its successful collection andunveiling a brand new point-of-sale unit as part of its LooseLaySeries Three launch.

Available from March 2015, the six new sophisticated wood designstap into the trend for popular oak tones, fashionable rustics and deep greys.

With a 15 year residential guarantee, the complete KarndeanLooseLay collection will now feature 19 wood designs and eightstone tiles. Inspired by nature, the collection features a wide range oftones from the light, blonde hues of Cambridge LLP113 to thestriking, warm ginger tones of Burlington LLP10.

Popular for its unique designs and easy-fit approach, KarndeanLooseLay is an innovative format of luxury vinyl flooring boastingenhanced acoustic properties and excellent environmentalcredentials.

Karndean LooseLay’s friction grip backing and increased dimensionalstability secures the floor firmly in place. It can be installed over mosthard floors as long as they’re dry, smooth, sound and dust-free.

The collection’s large scale (41.3” x 9.85”) planks and (19.7” x 24”) tiles combined with the fact that it’s quick and easy to fit, means reduced downtime,mess and installation costs.

“Homeowners are seeing the benefits of Karndean LooseLay in place of traditional carpet and laminate, and it’s continuing to grow from strength tostrength in the marketplace,” commented Paul Barratt, managing director of Karndean Designflooring.

He said: “The collection is not only design-led but it’s also compatible with underfloor heating and the individual planks allow easy access at all times.Our newest wood designs are a welcome addition and reflect the trends we’re seeing within interior design.”

The future proof LooseLay POS unit holds all three series, instantly showcasing the colour bank with a mixture of sample boards and product.Interactive in its design, customers can arrange the samples on the viewing platform.

T 01386 820185 www.karndean.com

Six of the best from Karndean

With a combination of decorative appeal and sustainable slipresistance, Polyflor’s new Polysafe Verona PUR sheet vinylrange continues to enhance a wide variety of commercial andresidential environments. One such example is at MiddletonTechnology School in Manchester, where as part of a recentschool refurbishment, the range has been installed intoserving and dining areas of the school refectory, adding abright and uplifting feel to the dining hall.

Fitted into a specially housed structure separate to the mainschool building, Polysafe Verona was the flooring of choice dueto its very heavy commercial classification. This flooring is ableto provide slip resistance in areas where there are regularspillages and a high volume of traffic, whilst still retaining anattractive appearance thanks to the product’s carborundum-free design and PUR reinforcement for ease of cleaning.

Specified by main contractor H Bell & Sons (Rochdale) Ltd andinstalled by Winton Flooring in Manchester, the fresh hue of Summer Coulis 5217 has been used throughout front and back of house to providea safe yet attractive floor finish that creates a welcoming and relaxing environment, suitable for pupils during lunch breaks.

In educational settings, it is vital for a safety floor to perform and Polysafe Verona is fully certified to achieve the tried and tested Polysafe slipresistance credentials.

Meeting HSE and UK Slip Group Guidelines to deliver sustained wet slip resistance throughout the guaranteed life of the product, Veronaachieves 36+ on the Pendulum wet test and has a surface roughness of 20 microns and above, classifying the product as low slip potential.Verona fully adheres to EN 13845 – the European Standard for safety flooring and meets the 50,000 cycles abrasion test, ensuring the virtuallyinvisible particles incorporated into the product are sustainable and provide continued friction over the long term.

T 0161 767 1111 www.polyflor.com

Serving up style


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Documents

The Stocklists - February 2015