The Stocklists - April 2012

New Colours for 2012

EverestSantoriniComfort Felt & Action BacAction Bac

Both available in 4 & 5 metre widths

Stocklistswith2 April 2012 FlooringNews

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

The

2 THE STOCKLISTS April 2012

Advertisers FlooringFactsheets

StocklistsThe

FIRST FOR FLOORING NEWS AND DATA

Classified advertising...........................................................................page 66,67

� carpets/rugs/tiles � woods/laminates/smooths � fibres � underlay � accessories/services/organisations � wholesalers/distributors � adhesives

Monthly ‘Stocklisters’ shown in BOLD

Index Page Contact Price No No List Date

� ABINGDON 63 01274 655662 —

� AFS 18 020 8805 8620 Sept 2011

� ASSOCIATED WEAVERS FC 01422 431100 —

� BONDWORTH 19 01562 745000 June 2011

� BGNFS 49 — —

�BRITISH WOOL 44 01274 688 666 —

� BROCKWAY CARPETS LTD. 20 01562 828200 Mar 2010

� BRONTË — 01282 862736 —

�CARPENTER — 01457 861141 —

� CLARITAS — 0121 428 5615 —

� COLUMBIA FLOORING 21 0208 443 3322 —

� CORMAR — 01204 881234 —

� EDEL TELENZO 24 01422 374417 —

� F.BALL 4 01538 361633 —

� FITA 64 01159 506836 —

� FLOORWISE 16 01509 673974 —

� FURLONG FLOORING 22,23 01772 696787 Nov 2010

� GEORGIAN — 01827 831430 —

� INTERFLOOR 35,46 01706 213131 —

� KINGSMEAD 41 01827 831427 —

� LANO 47 00800 5266 5266 —

� MANX 45 01827 831 434 —

� MASTER WEAVERS 26,27 01562 754382 —

� MERCADO 39 0113 380 2700 —

� MERRYFIELD GROUP — 01422 373799 —

� MOHAWK 25 01480 479830 —

�NICF 66 0115 958 3077 —

� NOVOSTRAT — 00353 61 339287 —

� RACKHAMS 28 020 85319225 —

� SMG 52 0118 932 3832 —

� SOLENT WHOLESALE CARPET 29 01243 774623 Mar/Apr 2012

� STS FLOORING DISTRIBUTORS 30 0845 341000 —

� TAT CARPET 37 — —

� THE FLOORING SHOW 51 01423 779967 —

�T & E DISPLAY GROUP 57 0121 585 7600 —

� WESTON HAMMER 31 0845 644 9090 —

AdhesivesExpert advice from F Ball page 4

Buying GroupsChoosing the right organisation for you pages 8

Carpet Company DirectoryOur line-up of the leading players pages 12-13

Carpet Trouble-shooterAll about stains, spots and shading pages 10-11

Carpet TypesThe starter guide for picking a pile page 5

UnderlayUnderstanding underlay types and selection page 9

Wholesaler Distribution DirectoryNational & regional guide to distributors pages 14-16

Wool Fibre PageA checklist of natural fibre characteristics page 17

Woolsafe: the carpet care guideHow to protect and clean wool carpets pages 6-7

UK manufactured Carpet Cutting Machines

WWW.CARPETCUTTINGMACHINES.CO.UK

3THE STOCKLISTS April 2012

Published by Mayville Publishing Co Ltd., 219 West Ella Road, West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.comSales Director: Diane Martin. [email protected] Publication Director: David Spragg Founded by Roy Spragg in 1973. ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2012. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

FlooringNews starts on page 33

ISSUE 445: 2 APRIL 2012

The best aboutbuying groupsChris Moffat is ourVoice of the Tradepages 52

Folk like oakNew launches for wood page 38

Centre of excellenceQuick-Step academy opens page 46

Bags of wasteRecycling success pages 48

Spring in the stepBrintons velvets complete a makeover page 40

Business NewsVictoria, Headlam and IntefaceFlor page 64

British Wool’s Ideal HomeWool interiors show ‘flexible fibre’ page 44

On Display 2012The ‘arms race’ for space in yourstore hots up as we review thelatest in point-of-sale and merchandising in a special9-page featurepage 53-61

Made tomeasureDennis Flower looksat custom carpetpage 42


Adhesives

Flooring Factsheet


TUFTED

With advances in manufacturing technology, 95% of all carpetproduced today is tufted. It takes about an hour to make a roll ofcarpet that might take eight hours to weave. To make tufted carpet,hundreds of yarn-threaded needles are pushed through the primarybacking fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and asecondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

LOOP PILEBerber • Berber carpets look like and are named after a handmade,bulky wool carpet made by the Berber tribes of North Africa and Asia.The loops are made from thick or bulky yarns of wool, nylon,polypropylene or a blend of these fibres to give a cushioned effectunderfoot. These carpets are available in an assortment of colours andmay be flecked and can be either level loop or multilevel loop.

Level loop • When all the loops are of the same height, a highlyflexible and durable carpet is created which has a natural, casualappearance even when (commonly) it is made from synthetic fibres.The tight loop texture tends to hide marks so it’s a good blendbetween luxury and practicality.

Multi-level loop • The loops vary to two or sometimes three loopheights to create informal, random textures which are very forgivingfor marks and stains and therefore very suitable for high traffic areasand busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony,but the yarns are more tightly twisted and should always be heat set.They have a dense, low pile surface which creates a coarse, pebblytexture. Frieze carpets are very durable and hide footprints, dust anddirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which shouldbe heat set. The tips remain very distinct, rather than blending togetherto form a very elegant finish. Saxony textures show footprints andvacuum marks so are suitable for more occasional rooms in the home.More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard. The yarn istightly twisted and often heatset to retain this feature and the result isa versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have alevel surface pile of approx 5mm to 10mm height, which is thensheared to give a smooth finish. With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backingas it is woven and cut to length, creating U-shaped tufts to give a

velvety surface. The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through. The carpet can be sheared to create

a range of cut and loop textured effects. The result is a high quality

carpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat weave

is a loop pile which allows the yarn to be woven across a wider

area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.These carpets tend to ‘shade’ with heavy use. Footprints show easilyand the colour looks different from place to place because fibreslying in different directions reflect the light differently. A luxury foroccasional rooms.

CUT AND LOOPWhen some of the pile is cut and other left as loop, a variety ofsurface textures and patterns can be created (in a variety ofcolours). The multi-level surface is excellent for hiding footprints andstains so cut and loop is good for high traffic areas and generalpurpose rooms in the home.

Shag pile • Shag pile has varied in popularity. The pile is up to50mm long and the texture is casual and loose but the surfaceflattens easily and lacks durability.

BONDEDBonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)are created by firing fibres into an adhesive material – the fibres arenot stitched into the backing in any way. The technique is principallyused for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

V

Velvet/Plush Frieze

Twist Berber

S

Saxony Sha

Shag

Flooring factsheet

Carpet types


Flooring factsheetCarpet care guide from WOOLSAFE

Entrance or walk-off matsThe use of entrance mats at all outside entrances tothe house is highly recommended, as they willsignificantly reduce the rate at which the carpet willsoil. They should be of adequate size to allow streetdirt to be removed from shoe soles and must becleaned regularly themselves.

Regular MaintenanceRegular cleaning will extend the life of a carpet andmaintain its appearance. Vacuum clean regularly andthoroughly, which removes gritty dirt that candamage the fibres.

Deal with spillages as soon as possible,preferably the moment they occur.

Beware of products claiming to be safe on all fibres,including wool. It might be true, but if it does not havethe WOOLSAFE Mark, it is not endorsed by most carpetmanufacturers!

Never use any detergents such as dishwashingliquids, soaps or other cleaners recommended forgeneral household use. Although they may clean thecarpet satisfactorily they will almost certainly causeproblems such as rapid re-soiling, colour bleeding orother damage to the pile or backing of the carpet.

Use only WOOLSAFE approved products

WOOLSAFE-approved carpetcare products have beenindependently andscientifically tested and aresafe and effective forcleaning and maintaining alltypes of carpets and rugs.

Housekeeping Tips for Carpets and Rugs

Services for RetailersCustomer carpet care HELPLINE If you have trouble dealing with customer querieslike “How do I get red wine stains out of my carpet?”Just give them our HELPLINE 01943 850 817 and we’ll give them the correctadvice. Simple.

Certified Operator NetworkFor experienced, specialist wool carpet cleanersyou can trust visit: www.woolsafe.org/find/a-registered-carpet-cleaner.

WOOLSAFE Registered InspectorsSolve disputes with customers with ourindependent carpet complaint Investigators. Justvisit: www.woolsafe.org/find/a-registered-carpet-inspector and call your nearest inspector.

WOOLSAFEApproved ProductsHave confidence in the cleaning product yourecommend, use the WOOLSAFE ApprovedProducts Directory it contains only safe andeffective carpet cleaning products. For spotremovers visit: www.woolsafe.org/spotremovers

Carpet Care LeafletsWe offer to help you develop custom carpet careliterature and we also offer generic carpet careleaflets designed to be given away with each cut ofcarpet. Correct carpet maintenance shouldstart from day one.

Web pages and Links We offer to help you develop custom carpet carepages for your website or you can link to ourwebsite’s carpet care pages for up-to-date andaccurate advice.

Contact us by email, telephone or post to:

The WOOLSAFE Organisation49 Boroughgate, Otley, LS29 8NRTel: 01943 850817 E-mail: [email protected] or visitwww.woolsafe.org

The WOOLSAFE Organisation – promotingquality carpet and rug care since 1991.

Europe – North America - Australia

WOOLSAFE The Retailer's single source solutionfor carpet care advice and services.

Periodic CleaningWhen the carpet or rug reaches a stage where itcould do with a really good clean, you can either dothe job yourself, or you can call in a specialist carpetcleaning company.

If you are considering cleaning the carpet or rugyourself make sure to use only WOOLSAFEapproved products. Look for the WOOLSAFE Markon the bottle or package.

It is best to engage theservices of a professionalcarpet & upholstery cleaningcompany.To get a really expertjob done entrust the work to aWOOLSAFE accredited carpetcleaning company.

These companies are fully trained, have been inbusiness for a considerable length of time, aremembers of one or more recognised professionaltrade associations related to the cleaning industryand have a reputation for top quality service. Andthey use only WOOLSAFE-approved cleaningagents on your wool carpets and rugs!

If you have a problem with a carpet or rugthat requires an independent inspector, a network ofcarpet complaint investigators, trained and registeredby The WOOLSAFE Organisation is availablethroughout the UK and Ireland.

WOOLSAFE Registered Inspectorshave extensive experience ininvestigating the causes for carpetcomplaints based on their practicalinvolvement with carpets and rugsover many years.

They are fully qualified toinvestigate carpet and rug complaints on-site onbehalf of carpet manufacturers, retailers, cleaningcompanies and carpet owners. They can carry out orcommission tests where required, and will providecomprehensive reports.

To contact an inspector in your area call 01943 462127, email: [email protected], orvisit: www.woolsafe.org / Private Householder /Registered Inspectors

The Green WOOLSAFE

Mark identifies thoseproducts that not onlyare the most suitablefor wool and other qualitycarpets, but also havethe rightenvironmentalcharacteristics.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect... the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT, do NOT rub

• Use small quantities of spot remover at a time,applied to a cloth, NOT directly to the spot; workinto the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backedcarpet tiles

• When using solvents always ensure there is plenty offresh air ventilation

• Always thoroughly rinse out water-based spotterswith clean water

• Dry the spot, if possible, with a hair dryer

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution(diluted)

6. WOOLSAFE-approved spot remover for water-based stains

7. WOOLSAFE-approved spot remover for greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or deodorizer

16. Rust remover

17. Carpet re-colouring kit(Treatments used by professional carpet cleaners)

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

More Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 2 6 5

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with strongerspot removers. Some stains you may find impossibleto remove completely in which case the assistance ofa professional carpet cleaner is required.

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk

Flooring factsheet

How to decide whether to join a buying group –and which one…

• Evaluate all buying groups as they all work differently

• Talk to the main marketing contact and/or a memberof the committee

• Get a list of members and call up two or three for a‘real-world’ view

• Establish your territorial exclusivity – where’s the nextnearest member of each buying group

• Ensure you understand the financial arrangements, anyfees that would relate to your membership, how thebills are paid and whether your fees are refundable ifit doesn’t work out. Ask the buying group for aconsultation to estimate your potential savings

• Review all the extra benefits and services to see whatyou would actually use

• Check out the product ranges offered including theown-label options and the UK/European mix

• Ensure you understand any rules that may limit yourflexibility to run your business the way you want

Why join?Buying groups have been a highly successful feature ofthe floor retailing scene in the last decade or so, givingindependents the extra edge they need to competeeffectively with the retail park chains.

More than 1000 retailers are now members of one ofthe several buying groups which operate in our sectorand the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,the resistance to the buying group concept among non-members appears to be centred on fears ofsurrendering some control to a committee – and mostparticularly compromising long-established relationshipsand negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer sellingacross a broad range of products is likely to improvemargins within a buying group – but you don’t need aleap of faith to join up. Ask the buying groups for answers...

Buying Groups

Pick the right one

www.smg-group.co.ukContact: David LewisTel: 0118 932 3832

[email protected]

www.greendalecarpets.co.ukContact: Rob HardingTel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard Moore

Tel: 01942 [email protected]@smartercarpets.com

Key benefitsIncrease margins

• Group purchases to get beneficial rates

• Rebates

• Exclusive higher-margin products

• Special promotions

One of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers. The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone. You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.

Increase sales

• ‘Best of both worlds’ proposition

•Wider ranges and exclusive products

• POS, displays and merchandising support

Your customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

Access professional services

• Business services

• Financial services

• IT and internet support

•Training and workshops

• Professional bodies

Some buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

Network with other independents

• Members-only exhibitions with preferredmanufacturers

• Regular meetings

• Regional workshops

• Supplier presentations

• Helpline

A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business. Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.

Metro Groupwww.carpet1st.co.ukContact: David KippingTel: 01204 [email protected]

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]

www.flooringone.co.ukContact: Glenn HardingTel: 0121 683 1426

[email protected]


Flooring factsheet

Good underlay will...• Improve underfoot comfort• Increase appearance retention, reducing flattening• Absorb the pressure of foot traffic and reduce wear• Improve thermal insulation and warmth• Increase sound insulation• Smooth out sub-floor imperfections• Last the lifetime of the carpet

Poor or old underlay will...• Feel hard and unwelcoming• Reduce carpet life• Cause wrinkling and premature wear spots• Cause carpet fibres to break down more quickly• Not meet British Standards

How thick? A maximum of 12mm is recommended (working withgripper will be difficult thereafter) but rooms with heavytraffic will need a thinner, denser pad. The combinationof thickness and density is all important as a thickunderlay with low density may not perform well.Typically, the thicker the underlay, the better quality it willneed to be – 11mm is often used for luxury installationswith 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet andlaminate flooring offers retailers one of the bestopportunities to add value to every sale – with goodprofitability, trade-up potential once benefits areunderstood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that newunderlay is always required, the only decision is whichtype. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers canwalk on samples with different grades of underlay andfeel the difference has shown excellent results – somemanufacturers offer point-of-sale units.

Underlay

Sponge rubberThe market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU (polyurethane) foamPU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options and densities – and its light weight helpshandling. The product can be re-cycled again after use.

Crumb rubberFlat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate underlayThere’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

CombinationA rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor heating underlayAlways ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used – which meansthe underlay would normally have a tog rating of 1.0.

FeltThis traditional (but environmentally friendly) underlay ismade from recycled fibres – wool, jute and synthetic – tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.

Pre-tackified underlayA self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired.

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam



COLOUR MATCHINGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size. Whilst the recipe used by the dyerremains constant, and is followed to the letter, in each separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required onblended colours (Heathers etc). To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.

PULLED LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet. This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile. They should notbe left as this could result in further loops beingpulled and developing into a ladder.

SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.

SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet. This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FADING ON WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet. Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair. Wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet trouble-shooter • shedding • pulled loops


PILE REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’. This can happen to every carpetconstruction be it Axminster, Wilton, Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation. A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.

FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


Abingdon Flooring 01274 655694

Adam Carpets LtdBe Tu Tw W Ww 01562 829966

Alternative Flooring 01264 335111

Associated WeaversTw Tu 01422 431100

Avena Carpets LtdTu Ww 01422 330261

Axwoven Carpets LtdAx Be 0121 550 5788

Axminster Carpets LtdAx Be Tw 01297 32244

Bajong Carpets NVTu Tw W +32 56783250

Balta Industries NVTu Tw W Ww +32 56 62 2211

Beaulieu International GroupBe Pr Tu Tw +32 56 67 66 11

Belvedere CarpetsTu W 020 8800 [email protected]

Betap Tufting BVTu Tw W +31 383 861 060

BIC CarpetsBe Tw W +32 56 23 54 10

Bizspoke Custom CarpetsBe Tw W 01924 488882

Blenheim CarpetsAx Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth LtdAx 01562 745000

BrintonsAx Tu Tw W Ww 0800 505055

Brockway Carpets LtdTw W 01562 [email protected] www.brockway.co.uk

Bronte Carpets LtdBe Tu Tw W 01282 862 [email protected]

BurmatexTu 01924 262525

Cavalier Carpets LtdAx Be Tu Tw W Ww 01254 268000

Christy CarpetsTu 019078 308777

Clarendon CarpetsTw 01675 433066

Classis CarpetsTu W Ww 0870 020 1725

Condor Carpets BVTu +31 38 4778911

Cormar Carpets LtdTu Tw W 01204 881 [email protected]

Couristan CarpetsAx Tu W Ww 800 223 6186

Craigie CarpetsBe 01294 558400

Creative Carpets LtdBe Tu Tw W 0116 284 1455

Creatuft CarpetsTu W +32 56 35 4444

Custom Carpet CompanyAx Be Tu Tw W Ww 01737 830301

Dan-Floor UKW 0844 9151000

Domo InternationalBe Pr Tu Tw W +32 92 41 4511

Drury Lane Carpets LtdBe Tu Tw W 01254 296829

E & WE CarpetsW 01562 825952

Edel Telenzo Carpets LtdTu Tw W 01422 374 [email protected]

Enterprise Weaving CoBe Ww 01562 745030

Fells CarpetsWw 01977 [email protected]

Fetcham Furnishings LtdTw 020 8944 6220

Fletco Taepper A/STu W +45 96 60 3000

Firth Carpets & FlooringBe Pr Tu Tw W Ww 01484 721529

Furlong FlooringTw W 01772 696 [email protected]

The Stocklists

Carpet Company Directory

Edel Telenzo’s Bakerloo Brockway’s VogueMohawk’s Cherbourg Check

Belvedere Carpets


Gaskell Wool RichTu Tw W 01827 831525

Gaskell Mackay Carpets LtdAx Tu Tw W 01429 892525

Georgian CarpetsTu Tw W 01827 831430

Godfrey Hirst (GB) LtdTu 0800 526696

Halbmond TeppichwerkeBe Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

ITCBe Pr Tw 0032 51 424 411

John Lanham Watts CarpetsAx Tw Ww 01937 588511

John Evans LtdAx Tu Tw W 0161 368 2563

Joseph Hamilton & SeatonW 01827 831400

Kingsmead CarpetsTu Tw W 01827 831 424

Lano NVAx Pr Tu Tw W Ww +32 56 65 [email protected]

Le Tissage d'ArcadeAx Ww +32 05685 4747

Lecaflor LtdAx Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners LtdTw 01942 673232

Louis de PoortereW +32 56 393 386

LusotufoTu 01388 664101

Manx CarpetsTw W 01827 831 434

Master WeaverW Ww 01562 754 382

Mayfield CarpetsTu Tw W 01706 639 866

MID NLBe +31 38 851 8700

Mohawk Europe01480 479830

[email protected] 01480 471304www.mohawkinternational.com

Mr TomkinsonTw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse CarpetsTu Tw W 01706 341231

Phoenox Textiles Pr Tu 01484 863227

Pownall CarpetsTw W 0845 6528811

Roger Vanden Berghe.NVTu Ww +32 56 73 57 11

Ryalux Carpets LtdBe Tu Tw W 0845 652 8811

Sans Frontieres LtdBe Pr Tu Tw W Ww 0844 5611977

Shaw Home FoundationsTu 01675 433 501

Signature CarpetsBe Tu W 01422 845075

TAT Carpet 07976 607657

Tapibel NVPr Tu Tw 01623 481 221

Tasibel NVTw +32 52 499600

The Grosvenor Wilton CoW Ww 01562 701456

The Sultana Carpet CoAx 01299 822300

The Wilton Carpet CoAx W Ww 0845 296 8850

Thomas Witter UK LtdTu Tw 0870 1128318

Timzo Tufting Industry BVTu +31 38 385 4477

Tisca TiaraTu Ww +41 71 791 0111

Trendy Tuft DesignsBe Tu Tw W 01274 855080

Ulster CarpetsAx Be Tu Tw W Ww 02838 334433

United Carpets & BedsTw W Ww 01709 732 666

Victoria CarpetsTu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex CarpetsTu 01274 861334

Weston HammerW 0845 644 9090

Whitestone Weavers LtdAx Be Tu Tw W Ww 01429 892555

Wilkies CarpetsTw 0113 307 9955

Woodward GrosvenorAx Tu Tw W Ww 0800 526696

Wool ClassicsTu Ww 0207 349 1560

Woven Carpets of KidderminsterW 01299 827477

Bronte’s stand

Cormar’s Berwick

Tollgate stand

KEY TO CODES:Be: Bespoke • Pr : Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition atwww.thestocklists.com


The StocklistsWholesale Distribution DirectoryNationalMercadoLeeds0113 [email protected]

Fells CarpetsGoole01977 [email protected]

North EastCarpet & Flooring Gateshead0191 482 [email protected]


Floorwise (North East) Ltd Birtley - see Floorwise p16

Vanguard CarpetsRedditch0845 601 1189customerservices.redditch@carpetandflooring.co.ukwww.vanguardcarpets.co.uk

Wood Floor SalesRedditch01527 511888help.redditch@carpetandflooring.co.ukwww.woodfloorsales.com

North West A&A CarpetsManchester01204 [email protected]

D. M. Miller LtdManchester0161 205 [email protected]


Kellars LtdStockport0161 443 [email protected]

Lee Floorstok LtdLiverpool - see Floorwise p16

Lee Floorstok LtdManchester - see Floorwise p16

MCA Floorwise LtdMorecambe - see Floorwise p16

Mytton Flooring Norwich - see Floorwise p16

Millbrook CarpetsDarwen01254 [email protected]


Carpet & FlooringManchester0161 786 6800manchester@carpetandflooring.co.ukwww.carpetandflooring.co.uk


MidlandsCarpet & Flooring Birmingham0121 421 9131birmingham@carpetandflooring.co.ukwww.carpetandflooring.co.uk

DMS Flooring SuppliesNorthampton0845 643 [email protected]

Floorwise D & J LtdSoutham - see Floorwise p16

J J Wholesale & Distribution LtdBirmingham0121 765 [email protected]

RPS FlooringMansfield Woodhouse - see Floorwise p16

STS Flooring DistributorsWatford08454 342000

[email protected]

www.stsflooring.com

see page 34 for details



Woodall Brothers Ltd Shrewsbury - see Floorwise p16

EastBeds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Faithfull FloorcoveringSuffolk01473 [email protected]

STS Flooring Distributors LtdCambridgeTel: 01954 [email protected] page 34 for details



South EastAcorn Carpet AccessoriesBromley, Kent - see Floorwise p16

AFSMiddlesex020 8805 [email protected] page 18 for details

Ashmount Flooring SuppliesLtd Tottenham0208 808 [email protected]

continued overleaf....

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


The StocklistsWholesale Distribution DirectoryBeds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Carpet & FlooringBow020 8525 [email protected]

Carpet & Flooring Camberley01276 672100camberley@carpetandflooring.co.ukwww.carpetandflooring.co.uk

Clifford Floors Strood01634 [email protected]

Culpeck Strood01634 [email protected] .com

Columbia FlooringMiddlesex020 8443 [email protected] page 21 for details

DMS Flooring SuppliesHemel Hempstead0845 643 [email protected]

DMS Flooring SuppliesMilton Keynes0845 643 [email protected]

Faithfulls Service CentreKent01322 285001

Faithfulls Service CentreWalthamstow0208 498 [email protected]

Faithfull FloorcoveringSuffolk01473 [email protected]

Kent Flooring Supplies LtdChatham01634 [email protected]

Littner HamptonLondon020 8520 [email protected]

Potts & Ward, Woodcocks LtdBrighton01273 [email protected]

RackhamsLondon020 8531 [email protected] page 28 for details

Salesmark Lancing - see Floorwise p16

Solent Wholesale CarpetWest Sussex01243 [email protected] page 29 for details

STS Flooring Distributors Orpington/Croydon0845 434 [email protected] page 30 for details


Wessex Flooring Amesbury - see Floorwise p16


South West Carpet & Flooring Bristol0117 316 [email protected]

Fitwell Flooring Ltd Redruth - see Floorwise p16

Fitwell Flooring LtdNewton Abott - see Floorwise p16

Solent Wholesale CarpetWest Sussex01243 [email protected] page 29 for details

STS Flooring DistributorsThame (Oxford)01844 [email protected] page 30 for details



ScotlandCarpet & FlooringGlasgow0141 427 [email protected]

C. K. Davie Ltd Aberdeen - see Floorwise p16

C. K. Davie LtdDundee - see Floorwise p16

Headlam Scotland North Lanarkshire01698 831 [email protected]

Neil Smith Ltd Glasgow - see Floorwise p16

WalesCarpet & Flooring Bristol0117 316 [email protected]

Roma Flooring Neath - see Floorwise p16



IrelandProvincial Floorcoverings LtdDublin - see Floorwise p16

Provincial Floorcoverings LtdBelfast - see Floorwise p16

Provincial Floorcoverings LtdLimerick - see Floorwise p16

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


Acorn Carpet Accessories 16Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C. K. Davie Ltd 1AberdeenTel: 01224 820077 Fax: 01224 822344

C. K. Davie Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell Flooring Ltd 20Redruth, CornwallTel: 01209 214344 Fax: 01209 211162

Fitwell Flooring Ltd 19Newton Abbot, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise D & J Ltd 13Southam, WarksTel: 01926 814922 Fax: 01926 817899

Floorwise (North East) 5Ltd Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Lee Floorstok Ltd 8 LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee Floorstok Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA Floorwise Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton Flooring 14Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil Smith Ltd 3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Provincial Floorcoverings Ltd 4 BelfastTel: 028 9075 3202Fax: 028 9075 3901

Provincial Floorcoverings Ltd 9Dublin 10Tel: 00353 (0)1 626 3913Fax: 00353 (0)1 626 3960LoCall: 1850 445 746 (ROI)

Provincial Floorcoverings Ltd 10LimerickTel: 00353 (0)61 227 100Fax: 00353 (0)61 227 000LoCall: 1850 445 745 (ROI)

Roma Flooring 15Neath, West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS Flooring 11Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark 17Lancing, West SussexTel: 01903 750522 Fax: 01903 851111

Wessex Flooring 18Amesbury, WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall Brothers Ltd 12Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

floorwiseNational Network of Floorwise Distributors

Award-Winning Flooring Accessories

HEAD OFFICEFloorwise Group Limited,

Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK.

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

1

2

3

45

6

789

1110

12

1315

16

17

18

19

20

14

www.floorwise.co.uk • www.carpetunderlay.netwww.signaturewoodfloors.com • www.siennawoodfloors.com

www.floorwise.co.uk • www.carpetunderlay.netwww.signaturewoodfloors.com • www.siennawoodfloors.com

GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS


THE BEST CARPET WOOL

Wool carpets have a historic reputation for quality because as afibre it is known to withstand pressure and have excellentappearance retention properties. The best wool for carpetproduction is ‘strong’ wool and this is grown on sheep breeds foundin Britain and New Zealand. Most carpets will contain both BritishWool and New Zealand Wool because British Wool is more bulkyand resilient and offers texture and unique heathery shades tocarpet, whilst New Zealand wool is softer and whiter andparticularly good for plain, lighter shaded ranges. Combining the twowithin a blend for carpet yarn gives manufacturers the perfectqualities for carpet.

100% wool or 80/20 – 80/10/10 wool richWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve itsperformance. However manufacturers choose to use synthetic fibreswithin the yarn blend for a number of reasons. These include fibreflexibility, dyeing, heat setting, stain resistance, durability and cost.These wool rich compositions offer industry standard carpets whichwill perform well in the home.

Flooring factsheetWool fibre

THE BENEFITS OF WOOL CARPET

PracticalStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lastingdurability. The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.

ComfortSoft and Warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer.

SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured incontract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.

Internal EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it whenthe atmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere. Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.

Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.

SAFE EASY-CAREDURABLE COMFORT

British WoolThe Planet Friendly Fibre for Carpetaboutwool.com

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated September 2011.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex, Herts.Sales Office Tel: 020 8805 8620 Kent, South East LondonEric Flowerday Tel: 07826 649376 Bedfordshire, Buckinghamshire, Berkshire and Hampshire

NATURAL/LOOPSPendleton 50/50 Wool Loop

SAXONYDEVOTION 30oz PP SaxonyNOBLESQUE 45oz PP SaxonySUMPTUOUS 55oz SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTNEW KILDARE 50/50 30oz TwistBELMONT TWIST 80/20 40ozBELMONT SUPREME 80/20 50oz

PP TWISTCABARET PP TwistSALT N PEPPER PP TwistTRIDENT HEATHERS PP TwistVIVA TWIST PP TwistVANTAGE PP Twist

LOOP PILE AND CORDDIVERSITY Loop PilePINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordCANBERRA CORD Velour Gel BackTITAN CORD Loop Pile Gel BackVARIETY Loop Pile

CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistFOREST HILLS SUPER 50/40/10 32oz TwistFOREST HILLS ELITE 50/40/10 42oz TwistGLENDALE 50/45/5 40oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO DELIGHT Excellon SaxonyPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon Twist

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolHEATHER CLASSICS 40 80/15/5 40oz TwistHEATHER CLASSICS 50 80/15/5 50oz TwistTOWN AND COUNTRY 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber Underlay

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSSUPER 8 15 m2 8mm Tredaire PUSUPER 10 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PUSENSATION 15 m2 11 mm Contract PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


Townshend WorksPuxton LaneKidderminsterWorcestershireDY11 5DFSales: 01562 745000Fax: 01562 732827

Berkeley Axminster80% wool / 20% Nylon available 3.66m & 4.57m

Come Back to Colour!

For each order invoiced from

March 1st through to May 31st 2012

we will give you the chance to win up to

£100,000!

telephone Kim or Kirsha now.

to your local Bond

for details.

Variations Axminster80% wool / 20% Nylon available 3.66m

Precious Gems Axminster80% wool / 20% Nylon available 3.66m

Wensleydale Axminster80% wool / 20% Nylon available 3.66m

Cornell & Stanford80% wool / 20% Nylon available 4.00m

Lawnswood, Wild Beet & Indigo Storm discontinued

Camargue Axminster80% wool / 20% Nylon available 3.66m

New Afghan Axminster80% wool / 20% Nylon available 3.66m

Sultan discontinued

ownshend WTTownshend WPuxton LaneKidderminster

cestershirorWY11 5DFD

Sales: 01562 745000ax: 01562 7FFax: 01562 732827

orksownshend W

Kidderminsterecestershir

Sales: 01562 745000ax: 01562 732827

80% wool / 20% Nylon a

ange comprises 8 Designs R

.57m ailable 3.66m & 4v80% wool / 20% Nylon a

ange comprises 8 Designs

.57m

tems Deled il StockAlange comprises 8 Designs R


ange comprises 12 Designs Rorino - End 1-9080 T Torino - End of Apri

tems Deled il StockAl

derom Orrys fery 14 Daivtems Delange comprises 8 Designs

ailable 3.66m v80% wool / 20% Nylon a

ange comprises 12 Designs lorino - End of Apri

derom Orrys fery 14 Daivtems Del


ange comprises 5 Designs R2-3555 Garnet - End of Apri

e - Mid Ma3-3555 Sapphirery 14 Daivtems Deled iStock


ange comprises 5 Designs l2-3555 Garnet - End of Apri

ye - Mid Maderom Orrys fery 14 Da


ange comprises 8 Designs Redl items stockAl

ery 14 Daivtems Deled iStock


ailable 3.66mv80% wool / 20% Nylon a


derom Orrys fery 14 Da

.00m ailable 4v80% wool / 20% Nylon a

ange comprises 3 Designs Reet & Ild Bwnswood, WiLaery 14 Daivtems Deled iStock


ange comprises 10 Designs Ra - End of Aprientur2-7103 V Ventur

ona - End of Aprier4 7052 V Ver

ange comprises 3 Designs ndigo Storm discontinuedeet & I



ange comprises 10 Designs la - End of Apri

lona - End of Apri

ndigo Storm discontinued

ona - End of Aprier4-7052 V Verery 14 Daivtems Deled iStock


ange comprises 4 Designs Rtan discontinuedSul

ery 14 Daivtems Deled iStock

lona - End of Apriderom Orrys fery 14 Da

ailable 3.66mv80% wool / 20% Nylon a




C

UK S ALES MANAGER: Steve Glover 07896 871 502

SALES TE AM: Dan Milstead 07841 565 349 Essex, Suffolk, South Cambridgeshire, Oxfordshire, Buckinghamshire,

Beds, Hertfordshire, North LondonJon Ormrod 07918 081 782 Lancashire, Cheshire, North Wales, Merseyside, North Staffordshire,

North Shropshire, DerbyshireClem Eccles 00 353 86 609 6217 Northern IrelandHogan Enterprises 00 353 16234520 Republic of IrelandRichard Venn 07968 835 206 Gloucestershire, Wiltshire, Devon, Cornwall, Somerset & Avon,

West Hampshire, Dorset, Channel IslesSteve Perks 07968 835 205 West Midlands, Northamptonshire, Warwickshire, Worcestershire, Mid Wales South Wales, Leicestershire, Herefordshire, South Shropshire, South StaffordshireSimon Stead 07968 835 204 Yorkshire, North Humberside, Lincolnshire, Notts, Norfolk, North CambridgeshireAndy Finch 07970 693 752 Sussex, South & South West London, Surrey, Kent, Berkshire, S.E. LondonStuart Pollock 07854 580 658 Scotland, Cumbria, North East England

This fantastic range is available for immediate delivery. Contact respective Brockway sales personnel for further detail.

U

South Wales, Leicestershire, Herefordshire, South Shropshire, South StaffordshireS Lincolnshire, Notts, Norfolk, North CambridgeshireA

• 40 colours on superb lectern• 3 qualities – Diamond, Silver & Gold• 80% Wool, 10% Nylon, 10% Polyester• 4m and 5m widths• 4 stacks of 18” x 9” samples• 2 colour swatch books• 9 coordinating stripes now available


The Leading

Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring at

GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322

Fax: 0208 805 2346

Opening Times:

Monday - Friday 8.30am to 5.30pm

Saturday 8.30am to 12 noon

ColumbiaFlooring plc


JOHN POWERS M: 07792 477312 SALES MANAGERBEDS, BERKS, BUCKS, HAMPSHIRE, MIDDLESEX,NORTHANTS, OXON, W&S LONDON, SURREY, [email protected]

RICHARD RICHMAN M: 07791 891044 AREA SALES MANAGERNORFOLK, SUFFOLK, CAMBS, N&E LONDON, ESSEX, KENT,SUSSEX & [email protected]

Wood Floor Specialist

� quality

� choice

� availability

� service

� price

The Regencyrange of stain-resistantcarpets ticksall the boxes:

GEORGE WISELYM: 07967 148665SCOTTISH SALES [email protected]

COLIN RICHFORDM: 07970 163372WEST [email protected]

Scotland

CRAIG MELLINGM: 07970 269730CUMBRIA, CHESHIRE & FYLDE [email protected]

ALAN CHEETHAMM: 07966 263571GREATER [email protected]

BOB CHRISTIE M: 07980 786264MERSEYSIDE, WIRRAL & N. [email protected]

North West

BEN THOMASM: 07794 048809MID & WEST [email protected]

JASON BRIMBLEM: 07794 041266AVON & [email protected]

TIM BAILEY M: 07794 048414S.E. WALES & [email protected]

STEWART WAITHMAN M: 07794 048413DEVON & [email protected]

Wales & South West


We all try harder. We k

CHRIS ALLCOCKM: 07872 964685NOTTS, DERBYSHIRE & [email protected]

MIKE SHUTT M: 07970 158594BIRMINGHAM/ STAFFORDSHIRE,[email protected]

MARTYN REAM: 07968 324598LEICESTER/[email protected]

Midlands

Seeing is believingCustomers can buy with confidencewhen they see the Carefreecleanability in action with the newvideo units for your existing RegencyPOS systems. See our rangeselection in next month’s issue...

DES BEST M: 07968 828516NORTH EAST/EAST [email protected]

RAY ANDREW M: 07973 719801EAST LANCS/[email protected]

REG SYKES M: 07973 403450SOUTH [email protected]

Yorkshire & North East

IAN COLLACOTT M: 07816 217550MIDDLESEX, W. LONDON, [email protected]

DARREN SPENDIFF M: 07791 [email protected]

RAYMOND SMITH M: 07816 [email protected]

London

JOHN AKIEN M: 07791 891024S.W LONDON, SURREY (INS. M25)[email protected]

IAN ROBERTSON M: 07816 217563E & WEST [email protected]

TONY CONWAY M: 07791 891025BEDS, NORTHANTS, OXON & [email protected]

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]

South East

PAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK & [email protected]

DAREN STEDMAN M: 07816 217548N, N W & E LONDON, [email protected]

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

www.regencycarefree.co.uk

Central contacts


know you have a choice!CAREFREE Carpets are

distributed by


OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as faras M25 on south side, Surrey,Middlesex, Sussex, KentJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected] & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected], Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected], Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934E: [email protected], Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected] Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected], Cumbria & Isle of ManJohn Rostron M: 07973 733208E: [email protected] Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected] Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181E: [email protected] Manchester, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676E: [email protected] EastRebecca Gibbons M: 07970 491215E: [email protected] TindalT: 01436 671421 M: 07836 705620E: [email protected] Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858E: [email protected] Ireland Gary O’Boyle M: 07831 220675E: [email protected]

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: [email protected] Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.

YOUR HEAD OFFICETEAM CONTACTSOperations Manager: Lesley Inman M: 07703 337989 E: [email protected]

IT’S TIME TO SHOW OFF THE NYLONS!Most of you might think of us as a supplier of middle to high end loop pile carpets inwool and wool mixes, but since Edel and Telenzo came together as part of the EdelGroup, we’ve also been producing some fabulous nylon qualities as well – so much so,we’ve just put together a special product and price list focussing specifically on ourpolyamide and Edelon ranges and we’re supplying on demand 45x 45cm wall samples(ask your agent for more details). All these qualities are now available in cut lengths aswell as rolls.

Some of these products are already doing really well – Wild Romance and Verdi, specifically.We’ve high hopes for the gorgeous Amore – which, says our own Lesley Inman “is likewalking on silk!” – and also Gloss and the new Malta. Plus, we’ll be introducing anothernew nylon product in the summer, which promises to be “totally different”.

With a pile weight of 2000gsm, Amore is a really luxuriantly thick deep cut pile qualitybut being made from high grade polyamide 6.6 yarn – the very best you can buy – it’salso fantastically resilient! Says Lesley, who has Amore in her living room: “When Imoved an extremely heavy bookcase to vacuum after about six months, the carpetbounced back in place with just the touch of my hand – amazing!” It’s Scotchgarded,Action back, 4m wide only and available in six colours – Parchment, Seal, Ash,Expresso, Quicksilver and Ink.

Gloss is a heavy duty 1/10th gaugelevel loop pile quality. Pile height isjust 3.7mm but as the namesuggests this is a beautiful, highlustre yarn, which looks so superbit’s available in 18 rich colours -some samples are shown above.

Super soft Wild Romance is a slightly lighter weight option – at 1440 gsm pile weight– and consequently comes in both four and five metre widths and a broader colourbank of 15 shades.

Verdi is a luscious, luxurious 3/8th gauge twist with a 36mm pile height and a lustrousshine but also very hard wearing. It comesin 12 great colours – Alabaster, Ash,Chartreuse, Silver, Turquoise, Framboise,Hot Pepper, Otter, Graphite, Chocolate,Aubergine and Black.

Verdi

Wild Romance

Look out also for another new product,Malta, another cut pile option but with avery fine gauge, almost frisee construction.It has a beautiful colour bank of 11 shades.

COMING SOON


Sandhurst RangeThe Wilton Sandhurst range is woven with 24 beautifuland modern colours. This plain twist is a great choicefor both domestic and commercial markets.

Introducing the UK’s newest weaver, now open inKidderminster with high levels of stock for rapid delivery.

Modern carpets manufactured using traditional values

Contrast RangeA cut and loop range weighing in at 47oz comes in 6modern and exclusive colours. Unique contrast patternprovides this Wilton range with a vibrant and strongpresence.

Honeycomb RangeThis cut and loop range features in 6 natural and warmcolours. Made out of 100% new wool, the bee hive typeof texture our Honeycomb range adds additionalwarmth.

Chequers RangeA loop range weighing in at 35 oz and comes in 6colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.

Marble Planet RangeThis range is made of 80% new wool and 20% nylonand is ideal for commercial and heavy domestic use. Itfeatures 8 strong and passionate colours.

Merlin RangeOur Axminster Merlin range features 10 vibrant andlight colours and is made out of 80% New Wool and20% Nylon, ideal for commercial as well as domesticmarkets.

Baroque Cameo RangeWith the 10 strong commercial colours, the medallion patternin combination with pindots makes this range ideal forballrooms, function rooms and public areas.

Baroque Pindot RangeThe traditional pindot pattern makes this range ideal for hotelrooms and receptions. Weighing in at 40oz our Baroque Pindotrange, this Axminster range has 10 strong commercial colours.

Trellis RangeThe range features 8 soft and natural colours whichmakes it extremely pleasant and warm. Made in 80%New Wool and 20% Nylon for the commercial market.

Tartan RangeMasterWeaver AxminsterTartan range features 6 modernand vibrant colours, combining traditional Tartan designwith modern and vibrant colours.

Tel: +44 (0) 1562 754382Fax: +44 (0) 1562 861 074Sales: [email protected]: [email protected]

MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England

• Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear

• Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial

• Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial

• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial


• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial



Wilton Sandhurst

Wilton Contrast

Axminster Contrast

Axminster Marble Planet




Ian PullingerLondon N,W, NW & EPostals, Essex & Middx(Within M25) 07881-502506

James WhiteLondon SW Postals,Surrey (West of A24), Beds,Berks, Bucks, Herts (Westof A1) 07881-502508

Paul Henson Essex (Outside M25)Cambs, Suffolk, Herts(East of A1) 07837-295379

Phil WheelerLondon SE Postals, Kent,Surrey (East of A24) &Sussex 07881-502507

Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845

Area Sales Executives

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer inexistence! 48 hour Delivery Service on all

Balterio Laminate Ranges.

GRAPHICS / CONTRACT GELSArena EnduranceScalaSentinel

NATURAL EFFECTAgadirAnconaAutumn SunsetCashmere 4&5MCountry Treasure 4&5MChallenger BerberGold FieldsHopscotch 2012Houndstooth TweedIvory Coast 2012London Life 4&5MPromenadeRustic TreasureSan Salvador 4&5MShetland/Shetland Design 4&5MWoolweave 4&5M

SAXONY / SHAG PILEChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySaxon KingSupreme EleganceTennessee

CORD, NEEDLEPUNCH &ENTRANCE MATTINGBedford GelBoleroExplorerHippo MatGalaLineaMagnum MatMagnus MatScorpioSupacord

TWISTS - STAIN RESISTBalmoralBriar TwistChislehurstClydeDesert Twist Deluxe 4&5mDublin Twist 2011Easy HeathersExpressionsFairfield Supreme 4&5MHeathertwist DesignHeathertwist Supreme 4&5mHelmsleyMoorland TwistPembridge TwistRhapsodySalt ‘n’ PepaSomersetStartwist / Startwist Supreme 4&5M

TWISTS - WOOLCitation TwistDiscovery 4&5MEden Twist 30/40/50 4&5MIconic Twist 40/50 4&5MParamount 30/40 4&5MRosemount Twist 4&5MSuper Sixty 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream

WILTONParallel LinesRenaissanceUltimate WiltonOakland

VINYL / SMOOTH FLOORINGBlackjack Casino RoyaleChequersEclipseEclipse 2012 - Part IEclipse 2012 - Part IIMojoMojo 2012Puregrip XLSuregrip XLThunderball

CARPET TILESBedford CordCapital PlusHeuga 727MagnesiumNeutronPositronProtonQuark

Stop preSS – ‘excitement ruleS here at rackhamS with the imminent arrival of citation twiSt, a claSS leading50/50 wool twiSt pile. we were already buzzing with the Stir cauSed by our promotion on our ‘eminence’ range,perhapS the cheapeSt high quality Saxony currently available in the uk! and there’S more…… our Springcollection iS being readied, with new carpet rangeS and a total refreShment of our vinyl collection. onemore thing to Say... Stand by for action! – Stop preSS

Call now to receive a copy of our latest Winterspecial price

guide!

‘Well! Winter is rolling into Spring and there is aneager sense of anticipation here at Rackhams, our

sales team are hard at work, our new productsare coming on stream, and it’s ‘all systems go’!



DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME)08454 341000 08454 342000

AREA MANAGERS - NORTHERN

Dave Lowman 07500 847758North/East London, Beds, Bucks, Herts, Middlesex,Northants, Warwickshire, Wiltshire, Gloucestershire

Phaedra Duncan 07738 329714Berkshire, Oxfordshire

Steve Osman 07919 128401Essex, Cambs, Suffolk, Norfolk

REGIONAL MANAGER - NORTHERN

Rachel Sherwood 07801 762724

REGIONAL MANAGER - SOUTHERN

Dana Baldock 07801 762725

AREA MANAGERS - SOUTHERN

Mirka Mihulcova 07500 847566South/West London, W Sussex, Berks, Hants, Surrey

Vicky Langley 07962 646847Surrey, W Sussex, Hants, South/West London

Paul Jeffery 07717 218024South/East London, Kent, E Sussex

STS GOLDLINE STOCK CARPETSAbbey Twist 30/40Aston TwistBernwood DesignBernwood TwistBernwood SupremeBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield CreationFairfield SupremeGladiator SupremeHarrier FeltHarrier GelHarrier Supreme GelHeathdaleMedicareMulticare Classic New Valley TwistOrinoco IIRavensbury Twist 32/40/50ScalaSerenitySupersava Elite

BALTA STOCK CARPETSGala CordNew Shepherd Twist

EDEL TELENZOFleurHerculesLawrenceLimaPuma

NEXT DAY DELIVERY

LANO STOCK CARPETSBoleroChislehurst Fairfield CreationFairfield SupremeHeather Twist DesignHeather Twist SupremePembridge TwistSapphireScalaStartwistStartwist Supreme

CORMAR STOCK CARPETSApolloBerwick 40/50Forest HillsLiving NaturalsMalabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo DelightPrimo PlusPrimo TweedsPrimo UltraTown & Country

BEAULIEU INTERNATIONALDublin EliteRanger

FIBRE BONDEDEcocord Supacord

CARPET STOCK TILESAscotBeckenhamCheltenham Clipper IICroydonCroydon StripeHeuga 727 (Interface)KestonLatour (Gradus)SaturnSeries Collection (Interface)

STOCK UNDERLAYSBlue HeavenCirrusCloud Nine ContractCloud Nine Super ContractCosi 8mm & 10mmCumulus Durafit 500Durafit 650Goldtred CollectionHeatflow CollectionNimbus Willow GreenRoma Silver LiningTredaire EliteTreadmore


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

OUR UK SALES TEAMMr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Mr John HinchliffeTel: 07774 990359North Wales, Cumbria, Manchester,Liverpool.Mr Derek Boyd Tel: 07940 320708Scotland.Mr Lee Palmer Tel: 07774 101640Channel Islands.Mr Jonathan Gorman Tel: 07815 121660Northern Ireland.

Mr Mark GarbettTel: 07840 664757Bristol & the West Country.Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith StevensTel: 07710 160166Midlands & South Wales.

Bespoke Design carpet fromHammer CarpetsYou may not have heard of them but Hammer Carpetsin Denmark are the worlds largest manufacturer ofColortec bespoke design carpets in the world.

Colortec is a state of the art tufting machine that usescomputer controlled technology to manufacture anydesign in a maximum of 8 colours.

This tried and tested manufacturing method is up to 10times faster than Axminster and exactly replicates theappearance, unlike a printed design carpet.

If you would like more details of this type of carpet andto find out how competitive and easy to use it can bethen please call your Sales Agent or our Sales officewho will be happy to help.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths.

Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m widths.

Tunis A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Queen Tweed A fine heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.

Supreme BoucleOur best selling level loop 100% Wool product available in 12 up tothe minute colours in both 4m and 5m widths.

Imperial Boucle A heavy domestic loop pile in 100% Wool available in 4m and 5m widths.

Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m widths.

Royal Velour A luxurious velour in 80% Wool/20% Nylon in 5m wide.

Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flat woven quality in many fashion stylesand colours available in 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

New stands

We are pleased to announce the arrival of two new in-store display stands that hold all of our collections.

If you are interested in having one of these units,please contact your local sales agent or our sales office.


Fill out a form for five minutes andwe’ll have a good-looking flooringindustry website online for youwithin 5 days*. Then you can updateit, add to it or ignore it for ever!

Flooring stores don’t generally need anythingtoo fancy – most of the time, visitors are justtrying to find out your phone number, youropening hours or where they can park! Orthey’re just checking if you look professional.

* The site takes a bit longer to set up if youalready have a website or address.

A Floorsite from The Stocklists costs £390 forthe set-up and the first year – and £90 per year thereafter (exc. VAT).

Check out what your site would looklike at www.thestocklists.com/floorsites or contact David Spragg [email protected] or call 01845 573241.

retailers respond toindustry issues

Sampling is a key part of the sales process - keeping customersinterested and engaged by following through from their visit toyour store.

But the current situation is mixed with different approaches bydifferent manufacturers including in-store sample swatches andnext day postal services. But some retailers still take the scissorsto their pattern books to send consumers home with a piece ofthe carpet or vinyl.

It’s a major expense for the trade so we need to get it right.

What can be done better? Do new ranges get sampled quicklyenough? Do sample services direct to consumers help or hinder?

Inform the industry and tell us what you think.

Join the debate...

Ample samples?Is the industry getting it right inproviding sampling to consumers?

The online survey takes less thanfour minutes and it’s anonymousand doesn’t need any form filling.Please help us inform the industry.

Visit www.thestocklists.comand click on the survey banner totake part.

Flooring Forum - Join our panel

The Forum is the platform for retailers to respondto trade issues and inform the industry about theproblems and opportunities they face on the High Street.

You can join our online survey panel and you’llbe invited every two months to contributeyour views - it’s anonymous so you can sayexactly what you think.

To join the panel, visit www.thestocklists.comand click on the Online sign-up button.

NO OBLIGATION ‘TEST DRIVE’...We set up your site free-of-charge for a month. If you don’t like it, you don’t pay.

There’s nothing to lose!

You can create a carpet websitefor your business in5 minutes.

We’ll have it online for you within5 days.If you don’t like it, it will cost younothing.

If you do like it, it will cost you£390 + £90/year.

2 April 2012

Soft and sustainable

FlooringNewsProviding a new level of softness for stain-resistant carpet, aremarkable new fibre has been launched by Mohawk. Featuring inthe brand new American Legacy collection, EverStrand XtraSoftis made in part from recycled plastic bottles, joining Mohawk’sgrowing band of recycled content fibres and brings incrediblesoftness.

With the attractive benefits of the consumer recognisedScotchgard Protector Advanced Repel Technology, AmericanLegacy is available in three qualities; American Design, AmericanStyle and American Trend, all available in 14 colours includingsophisticated and mature neutrals and impact colours in red, blackand purple.

With a luxurious deep cut pile, with carpet thickness ranging from18 to 25mm depending on quality, the American Legacy collectionaccentuates the softness of EverStrand XtraSoft, providing a carpetthat offers a high level of underfoot comfort and excellentperformance thanks to the natural qualities of the fibre.

“The American Legacy collection is the first available in the UKwith the latest incarnation of our EverStrand fibre,” explains vicepresident UK, Ireland and South Africa, Howard Lindsay. “Featuringon its very own POS unit, the collection provides consumers witheverything they could want from a carpet – recycled content,durability, stain resistance, comfort and great style – and it is sureto make a great addition to any store.”

American Legacy is backed by a lifetime stain resistance warrantyand 10 year abrasive wear, texture retention, soil-resistance andmanufacturing defects warrantees. The dedicated display unitfeatures a clever recycling process bottle that helps to explain howEverStrand Xtrasoft is made and the benefits of choosing theAmerican Legacy collection.

T 01480 479830 www.themohawkgroup.com Fascinating fashion

33fromThe Stocklists April 2012

Vorwerk Carpets is gearing up to launch a brand new Fascinationcollection this May, giving retailers the opportunity to take advantage ofone of the most forward-thinking collections of residential carpetcurrently available.

Bringing together four design ‘worlds’ in Universal Gloss, Balanced Pureness,Private Treasures and Design Unlimited, the new Fascination collectionpromises an exciting mix of texture, colour, pattern and even shape!

“The excitement around Vorwerk HQ about the new Fascination collectionis tangible and among updates to existing favourites we’re introducing somegreat new styles, so I can’t wait to give retailers the lowdown this May,”explains Ian Hammond, sales director UK, Vorwerk Carpets. “Created aroundthe idea of ‘worlds’ which allow designs colours and textures to flow andintersperse with each other, rather than the restrictions imposed by productcollections, the new Fascination collection is going to reaffirm Vorwerk intothe world of home fashion once again.”

The Fascination collection will be available to retailers from May and Vorwerkwill be updating the tower displays accordingly. Retailers will also be able tobenefit from a striking new display unit that catalogues high points of thecollection in full size sample cards, with large size feelers underneath.

T 020 7096 5090 www.vorwerkcarpets.co.uk

Luxury look

Lano Carpets hasintroduced a stunning newdisplay unit for Ultimo asit revamps the high-endlifestyle collection formodern audiences.

Keeping the familiar blackcolour of the previous stand,the new stand pushesforward with brand newlifestyle imagery that sets theUltimo collection as a stylishand exclusive take on carpetfor the home. Featuring anoverhauled collection,including the introduction ofBamboo, three Lanoset stain-resistant qualities and amixture of hardwearingbranded polyamide andluxurious wool carpets,Ultimo now provides trueopulence to suit any home.

The new POS is capable ofholding eight ranges with large samples in combination with matchingswatches that offer more colours, allowing retailers to tune the display inaccordance with the texture and colour tastes of their customers.Occupying a relatively small footprint, but with a commanding brandpresence thanks to striking graphics and its contemporary look, the newdisplay will boost the in-store presence of Ultimo, pushing the cut lengthservice to the fore.

“The shop floor is an increasingly confusing place to be and the new Ultimo POS provides retailers with an excellent focal point that is sure toprovide a come-to point for consumers,” says Birger Karlsson, UK andIreland Sales Manager.

“With the variety and flexibility of the Ultimo collection, retailers can finetune the display to accurately pinpoint the tastes and expectations of theircustomers, showing the ranges, colours, feels and price points they feel willprovide the most response. There is also plenty of storage to keep samplesthat aren’t on display, meaning that any interest in Ultimo can be turned intoan opportunity to generate revenue.”

T 00800 5266 5266 www.lano.com

FlooringNews

News

Rug challenge for students

Polishing the crown

Keeping its retailers up-to-date and in touch with the latest in interior styles, CrownFloors is revamping its line up and updating in-store displays with seven fresh ranges.

In line with customer research and responding to market shifts, Crown Floors is adapting theoutlook on many of its collections. Introducing refined colour palettes, textures and qualitiesthe new-look collections promise to provide even more alluring appeal to a wider range ofaudience.

“There is no better proving ground for carpet than on the shop floor and at Crown Floorswe are constantly in-touch with our retailer network to find out what is working and moreimportantly what isn’t,” explains James Caldwell, sales co-ordinator, Crown Floors. “With theintroduction of these new ranges, we are making sure that Crown Floors delivers retailers amore refined product mix that will help to separate the brand from others in store andprovide a clear reason for choosing Crown Floors.”

Crown Floors displays will be updated over the course of the next months with on-trendranges such as Alderley Edge, Dapdune Wharf and Wembury Bay in a mixture of stain-resistant polypropylene and 100% pure new wool.

T 0800 0773301 www.crownfloors.co.uk

34 April 2012

GoodWeave UK hasofficially launched itsannual designcompetition wheredesign students fromall over the UK andIreland are invited tocreate a hand-knottedrug with distinctcommercial appeal.

The competition, co-sponsored by JacarandaCarpets andWovenGround, aims toencourage youngdesigners to think

seriously about ethical manufacture, right from the start of their careersand to highlight GoodWeave’s work to end exploitative child labour inthe rug industry.

This year’s brief is called Retro Funk and draws on illustrations, textilesand ceramics from one of the most iconic design eras of all – the1960’s and 70’s. Entrants are asked to take inspiration from patternscreated by illustrious names such as Charley Harper, Lucienne Day,Marian Mahler and Marimekko to design an original retro style of theirown. The winner receives a design fee and will see their design madeinto a high quality rug, hand-knotted in silk and wool to be retailed byJacaranda and WovenGround.

With more and more people demanding ethically produced goods,GoodWeave’s charitable work is more important than ever. SamanthaTowle, Executive Director of GoodWeave UK says the design world hasan important part to play: “It is vital that design students are not onlytrained to create innovative products but are also made aware that as adesigner their responsibilities extend beyond the visual and includesupply chain ethics. This competition introduces students to the reality ofthe exploitation of children in the rug industry and will hopefully plantthe seed that they can make a positive difference if they source andpurchase responsibly and ethically throughout their careers. “

The competition closes Friday 18 May. The winner and up to sixrunners up will be announced by GoodWeave UK at the end of May,followed by the unveiling of the winning rug at Decorex International inSeptember. Full details

www.goodweave.org.uk


36 FlooringNewsApril 2012

News

Lano has announced the introduction of an exciting new carpetto its Easy Care collection in Fairfield Creations.

Featuring four stunning multi-tonal stripes with eight matchingbestselling plain shades, Fairfield Creations brings luxury thanks toits deep pile. Married to ease of maintenance and backed by a 10-year stain resistant warranty, Fairfield Creations is the ideal carpetcollection for fashion-conscious homes.

Consumers can use the four-metre wide stripe design to createstunning feature rooms while matching it perfectly in other areaswith four or five-metre wide plain shades from the samecolourbank. Made in a 35oz/yd2 weight, the carpet is suitable for all areas of the home: “We wanted to create a collection that gaveconsumers the confidence to use patterned carpet,” comments Birger Karlsson, UK and Ireland Sales Manager. “By matching plain colours to astripe design and placing them all in one collection, consumers can choose the stripe for feature rooms, quickly and easily matching it to aplain style for others areas. Of course, with the collection designed for use throughout the home we’ve given Fairfield Creations universalperformance and made it part of the Easy Care collection, for worry free living.”

A 1/10th gauge cut pile construction gives Fairfield Creations the fineness of yarn to achieve the beautiful stripe effect, positioning the rangeagainst expensive wool loop and low-end polypropylene loop stripes in the market. With a 25cm pattern repeat, the carpet will also appealto fitters looking for an easy to install stripe.

T 00800 5266 5266 www.lano.com

Fun of the Fairfield

A closer shave

Saving time on-site when installing floorcoverings of all kinds, door trimmers havebecome a regular item in many installers’ toolboxes and Floorwise has introduced an updated DS 5000 Gulliver model that takes functionality and ease of use to thenext level.

Featuring a powerful 1700W motor, the DS 5000 Gulliver features two graduatedcolumns that guide the base plate, making it easy to trim the door to the exact height ofthe flooring being installed (from 8-55mm). The frontal base plate has been designed toprovide maximum stability, while the motor spins the blade at a healthy 4900RPM toprovide a clean cut free from splinters and scratches.

The Gulliver DS 5000 can be used either horizontally or vertically and an unusualoffset motor layout allowseasier penetration intowood at steeper angles.Weighing just 8kg, the DS5000 features a doubleinsulated motor and anintegrated safety switch thatprevents accidentalswitching on, while theblade remains protected at all times thanks to asliding cover.

Supplied in its own woodencarrying box, the DS 5000Gulliver joins Floorwise’sextensive tools and sundriesportfolio that features someof the best qualityfloorcovering specific toolson the market. Availablefrom a nationwide networkof Floorwise distributors,the DS 5000 Gulliver is oneof the most technicallyadvanced door trimmerscurrently on the market.

T 01509 673974www.floorwise.co.uk

Carpenter UK has appointed Peter Podesta as southern sales manager within its underlay division.

Peter, 52, brings with him a wealth of experiencehaving spent 25 years working within the flooringindustry for some of the major UK and European players.

Helen Rowberry, national sales manager forCarpenter Underlay said: “As the world’s largestproducer of polyurethane carpet underlay, weare pleased to welcome Peter to the team,where his experience within the industry willhelp us to drive our business forward.”

When not on the road, Peter lives in Kent withhis wife and two children where he is a keensportsman, particularly enjoying cricket, footballand tennis.

T 01457 861141 www.carpenter.ltd.uk

Underlayman

37fromThe Stocklists March 2012


News

With resilient flooring designed to add style, comfort and performance in a range ofenvironments, Itec Contract Floors is providing contractors right across the UK with fast accessthanks to a nationwide network of distributors.

In as little as 24 hours, contractors can benefit from the Concept Wood, Tile, Granite and new Cemento,Atom, Penta, Silento and Planet ranges, enjoying the versatility, style and value of the entire Itec ContractFloors product portfolio. With tailored solutions for schools and healthcare to retail applications andleisure environments, Itec Contract Floors is already a favourite with many contractors:

“As part of one of Europe’s largest vinyl floorcoverings manufacturers, Itec Contract Floors has developeda range of products that can provide contractors with a floor for every need, backed by excellent levelsof technical support and with the ability to be either hot or cold welded. And with a network ofdistributors throughout the UK providing quick and easy access to our range of resilient flooring alongwith a growing sales force on hand to help, Itec Contract Floors is a dynamic partner,” says Jason Barrett,national sales manager, Itec Contract Floors.

Itec floors feature a range of innovative technologies such as Hyperguard Pur reinforcement and aresuited to very heavy commercial and light industrial usage classifications. Available in two and four-metrewidths all Itec Contract Floors are rated R10 for slip-restraint and meet stringent VOC emission standards.

T 00 32 5665 3211 www.ivcgroup.com

Smooth and swift

Folk like oak

Among the most popular solid wood flooring on www.ukflooringdirect.co.uk,Solid Rustic Oak Brushed & Oiled 150mm flooring from the Florencecollection proves that oak is still a best seller.

With a wide collection of solid wood flooring, UK Flooring Direct can fulfilmost requirements, whether whitewashed timber in Florence Solid White Oakor almost black in City Solid European Onyx Oak. In fact there is an emergingtrend for these styles, but as Josh Ashby, product manager explains, naturallooking oak is still the floor to be seen with:

“Our website serves both homeowners and installers so it’s an excellent gaugeof how the market is unfolding and while we are seeing an increase in whiteand black tones it is clear that natural oak is still the most popular finish.Whether lacquered or brushed and oiled, consumers and end users seem tolove the warmth and character of oak. In fact, we are finding the morecharacterful grains popular, with most floors having a rustic edge to them.”

With the excellent value of the Florence collection, Solid Rustic Oak Brushed& Oiled 150mm comes in varying plank lengths from 400 to 1500mm, with an average length of 700mm. Features a durable 7mm sandinglayer that means the floor can be sanded and re-finished up to nine times and each plank features bevelled edges for a more rustic look.

T 0845 287 5623 www.ukflooringdirect.co.uk

Wood makes its mark

Featuring in the ‘Privilege’ family of products, Woodmark SR from Leoline provides beautifulwood effect cushion flooring for the home.

With a 10-year guarantee, the collection provides attractive benefits such as the Superguard PUwear layer treatment for easier maintenance and Mechanical Emboss technology for a morerealistic surface texture. With a compact backing and 0.25mm wear layer, the Woodmarkcollection is suitable for Heavy Domestic use.

Featuring the UK’s top selling oak décor in Aspin as well as Spotted Gum, a fast-selling walnutinspired décor, and capturing tones from light washed greys, through honeys and into darkerricher woods, the Woodmark SR collection is ideal for retailers looking for a rounded collectionwith widespread consumer appeal. Suitable for use with underfloor heating and providing 16dB ofsound insulation, the all-rounder will suit consumers looking for high specification durable flooringfor their home: “The Woodmark SR collection has been developed and refined to offerconsumers a collection that is mature in its look and powerful in its performance,” says CarolineWille, product manager, Leoline. In two, three and four-metre widths, Woodmark SR hasestablished itself as a key collection for Leoline and joins Stonemark SR and Quartz Pro PU asamong the most durable and innovative products on offer from Leoline.

T 0800 032 3970 www.ivcgroup.com



News feature

Brintons velvets have a complete makeover this spring - 18 new coloursare added across the collections, meaning that there really is only oneplace to look when selecting the perfect carpet. Each velvet collectionhas its own unique finish and appeal, all woven in England by Brintons.

Majestic, Brintons most luxurious velvet encapsulatestimeless, iridescent glamour. Sophisticated and indulgent,new colours include Polished Silver, Frosted Diamond andGentle Chenille. Sumptuous to touch, this elegant paletteworks in harmony with many of Brintons axminster designs.

Kelly Butler, Brintons Design Manager demonstrates, “Seehow Gorgeous Plum and Abbeyglen Fermanagh Plaid makea perfect marriage”. Also new is Candlewax a tasteful warmneutral, and Mulberry a rich tawny hue that worksbeautifully with slate greys.

True Velvet incorporates all of Brintons quality anddelivers it with a fresh individual style. Pure iterations ofcolour create lighter and brighter hues. Kelly explains, “Newshades include Almost Green and Trenchcoat, thesesophisticated chameleon colours allow ageless style andfreedom to decorate.”

True Velvet is super smooth and a delight to decorate with,the new Tutti Frutti, Sweet Potato and Custard Creamcolours are simply joyful. Kelly predicts, “chic dark neutralswill continue in popularity, this season Brintons introduceSpace, a wonderfully versatile new grey”.

Finepoint bridges Brintons velvet and twist collections.Subtle texture and the inclusion of heathers make Finepointincredibly adaptable. New colours, Seurat Marble andConstable Millstone echo natural elements.

Kelly comments: “Tones are tawny and dusty, the newLowry Russet and Kandinsky Grape work beautifully withgreys, whilst the subtle and hazier hues of Churchill Duskand Salvador Ash provide shimmer and contrast”

Brintons Retailer Sales Line 01562 748000 Consumer Helpline 0800 505055 www.brintons.net

Majestic, True Velvet and Finepoint are all available in 4.57m, 3.66m and0.91m widths, and are suitable for Extra Heavy Domestic use. Woven withBrintons 80% wool 20% nylon blend ensures lasting comfort and wear.

“Each velvet collection has its own unique finishand appeal, all woven in England by Brintons.”

Spring in their step

Majestic, Gorgeous Plum

True Velvet, Almost Green

Finepoint, Churchill Dusk

at theOver 50 leading brandsWednesday 16 May 8.30am - 5.30pmCranmore Avenue, Shirley, Solihull, W Midlands, B90 4LF

To apply online visit: www.bgnfs.co.uk

News


Managing Director Andrew Broughton said: "We have specialisedin producing made to measure carpets for 30 years now and atthe better end of the market there is still strong demand forquality carpets with no joins. We can manufacture carpets to thesize and shape of the room, in one piece, with no joins and verylittle waste. We are proud to be one of the very few genuinecustom made manufacturers left in the UK."

Victoria Carpets offers both residential and contract sectors a choiceof either tufted or wilton bespoke carpets and plans to introduce adedicated contract sales team. One difficulty to overcome is thatretailers and contractors believe that they need to order largequantities for a custom carpet, which is not the case, the company states.

For example, in a tufted graphics design, produced in up to 10colours and up to 4m wide, it only needs orders of 300 sq m. Forits Jacquard Brussels Wilton, the company offers a wide choice ofwidths and styles and orders of as little as 50 sq m.

Richard Meager, Jacaranda Carpets Managing Director, sayscompany growth is due to the flexibility, advice and supportprovided. "On the carpet side we can colour match Jacaranda'sHeavy Velvet broadloom, but it is on our bespoke rug businessthat growth is greatest. We have loyal retail and interior designcustomers who regularly use Jacaranda's Himalayan hand-knottingservice to make rugs to their own unique designs, others whoalter or re-colour Jacaranda designs to suit particular projects.”

Hand-woven rugs in natural tones and textures are offered, withcustomers also choosing broadloom textures for use in rugs, whichcan be hand-finished in India, or cut to size and bordered in Britain.

While all retailers know the benefit of having a diverseselection of stock to appeal to all customers and budgets,the ability to provide bespoke carpet can allow them tomove into new areas and provide customers with trulyunique product.

Technology is playing its part in this, with Axminister Carpets’online Carpet Design facility illustrating the point, aimed at smallhospitality and business owners seeking to create their ownflooring. Richard Lawrence, Axminster Group Head of Marketing,says: “The facility guides you through the design process, fromselecting the pattern, creating your own colourway from a paletteof 32 colours and then visualising how your carpet would look ina variety of 3D roomsets. From just 100m2, business owners, oreven home owners, can create a beautiful semi-bespoke axminsterwoven carpet that perfectly matches to their interior, or that setsthe scene for future refurbishment.

“Whether classical, contemporary, floral or geometric designs,businesses can find an ideal pattern and recolour it so that theeffect can either be subtle or bold.” Mr Lawrence states that whilesemi-bespoke is becoming more popular, the process can be timeconsuming. “We appreciated that many small business owners hadneither the time nor inclination during the day and so we madethe process more accessible by turning it into an online tool thatcan be used easily, anytime and with great results,” he says.

Experience is obviously essential in this area and Brontë Carpetsrefers to its 30 years of producing high quality, custom carpet in plain100% wool and plain 80/20 wool/nylon, also specialising in handcrafted inlaid and carved borders. Every order is custom made tothe colour and size of the room and any colour can be specified viaBronte's special dye service, with carpets supplied to any width, froma stair runner up to 12m wide with no joins. It also offers a made toplan service, including ‘L’ and ‘T’ shapes to further reduce wastage.

Brontë’s specialised embossed plus corner

Axminster’s online Carpet Design facility is a key innovation

Made to measure

NewsNewsFlower on FlooringFlower on Flooring

by Dennis Flower


"We have just opened a new showroom in The DesignCentre Chelsea Harbour, to satisfy customer demand for adestination where they can view and receive advice on thebespoke opportunities offered by Jacaranda Carpets," saysMr Meager.

Long experience is also utilised by Cavalier Carpets, withcustom carpet production supplied to clients around theworld, from private houses to cruise liners. Service, qualityand timescales are all paramount and all the ‘i’s have to bedotted and ‘t’s crossed before embarking on customprojects. “Any small issue at the outset can become a hugeproblem further down the line. There is no quick fix foranything in contract. One order won, is just that! AtCavalier we focus on the long term, wanting the customerof that one order to become a returning customer in thefuture,” says Hans Lowe, Cavalier Sales Director.

“The key to a custom production department is a long termstrategy. Contract work will always bring peaks and troughsto production, the skill is to smooth them out as much aspossible. The 'four corners of the globe', need to besmoothed round as much as possible,” he says.

Abby Chandler, Heckmondwike Marketing Manager, says: “Intoday’s competitive marketplace, specifiers are constantly lookingfor ways to differentiate their projects and custom flooring is aneye-catching and effective way of creating an individual ‘stamp’.End users too are increasingly asking for bespoke carpet designs –whether that’s to create a bright and creative learningenvironment in a school, for example, or to maintain a strongsense of brand identity for a corporate client.

“Fibre bonded carpet presents an ideal opportunity for custominstallations, as the robust construction enables a wide variety ofcolours to be cut and laid together to create intricate designs, withno danger of fraying. This is also a popular choice for entranceareas and a growing number of organisations are choosing toincorporate a logo or other bespoke design into their entranceflooring, to really emphasise branding messages from the moment avisitor sets foot in the building,” Ms Chandler concludes.

Signature Carpets, currently celebrating 30 years in the supply ofbespoke, hand-tufted rugs and carpets, has seen increased demandfor individuality and says subtlety does not have to be sacrificed.

“Careful use of colour and design to reflect interior designstatements is one emerging alternative to high impact statements ofpersonality,” says Stephen Garrod, Managing Director. “Drama in deepcolours is now more likely to be reserved to simple lines or solidexpanses where they add warmth to an overall relaxed landscape.”Textural pattern is now common to provide an unobtusivebackground to a room’s décor, he states. With its design andmanufacture based in the UK, the company works with interiordesigners and flooring retailers who appreciate that expert personnel,in tune with their needs and close at hand, will deliver the client’sdream carpet with no compromises or complications, says Mr Garrod.

Cavalier focuses on quality and attention to detail

Heckmondwike’s impressive installation at Malcom Arnold Academy

For more information about featured products:

Axminster T 01297 32244 www.axminstercarpets.co.ukBrontë Carpets T 01282 862736 www.brontecarpets.co.ukCavalier Carpets T 01254 268000 www.cavaliercarpets.co.ukHeckmondwike T 01924 410544 www.heckmondwike-fb.co.uk

“In today’s competitive marketplace, customflooring is an eye-catching and effective wayof creating an individual ‘stamp’”


British Wool at the Ideal Home ShowCarpets, cloth and contemporary furniture…

The British Wool column

British Wool takes the wool story direct to the consumer byattending one of the UK’s longest running – 103 years - and mostpopular home interest events – The ideal Home Show.

Always considered the premier event of the home design calendar,it is packed with all the latest looks and improvements for yourhome and garden. Opened this year by HRH The Prince of Wales,Patron of the Campaign for Wool, it is only fitting that the BritishWool Marketing Board (BWMB) should be there too.

The BWMB stand shows a broad and innovative selection of woolproducts – to show the diversity of wool and also to get thepeople interested. There is of course, a large selection of BritishWool carpets provided by John Lewis, and to show the beauty ofcreative tufting – the stand features textile designer EmilyTwomlow’s stunning Inspired Rugs.

“I wanted to show how wool is a very flexible fibre and can beused in many different ways. These rugs by Emily Twomlow are acompletely unique offering, perfect for by the Aga and show howthe same wool used in a plain tufted Wool Twist, can be used tocreate the most artistic floor features,” said Richard Poole of the BWMB.

Needless to say, even the underlay is Swaledale and Herdwick woolby Fairbank Textiles. The carpet on the floor was kindly providedby Axminster Carpets.

Elsewhere on the stand there is contemporary furniture byAssembly Room featuring cloth by Camira and a selection of superbupholstery and menswear cloths by Ardlanish Weavers. Lastly,Second Nature UK showcases Thermafleece natural wool insulation.

“There is a huge amount of interest in all types of wool productat the moment, so I felt a combination stand at this show wouldbe a perfect opportunity to promote the skills and superiorstandards of our British Wool industry. You find when you spendtime talking to people on trade stands, that the wool carpetconsumer is the person who will also be interested in the clothsand the furnishings too,” said Richard.

The Ideal Home Show is open now until 1st April at Earls Court inLondon.

Best of British – Velvets by BrintonsBritish Wool ranges offer immense style options and the fabulous luxury ofunderfoot comfort that makes the home so welcoming after a day on hardfloors!

Different looks on the floor are accomplished by the ways in whichmanufacturers produce carpet. Velvet – the luxurious finish – is one that adds asumptuous quality to the home and adds that plush feeling. A good velvet carpetwhich offers smooth sheen to the floor is a true classic.

We have asked Kelly Butler, Design Manager of Brintons, to tell us about thechanges to their velvet ranges and why it really is a ‘Best of British’.

“Brintons' velvets have had a complete makeover this spring - 18 new coloursare added across the collections, meaning that there is immense choice for theperfect carpet in the perfect colour. Each velvet collection has its own uniquefinish and appeal, all woven in England by Brintons.

“Majestic, our most luxurious velvet, is sumptuous to touch and encapsulatestimeless, iridescent glamour. Sophisticated and indulgent, new colours includePolished Silver, Frosted Diamond and Gentle Chenille.

“True Velvet incorporates all of Brintons quality and delivers it with a freshindividual style. New shades include Almost Green and Trenchcoat, thesesophisticated chameleon colours allow ageless style and freedom to decorate.Finally, Finepoint, bridges Brintons velvet and twist collections. Here subtle textureand the inclusion of heathers make Finepoint incredibly adaptable. Here too wehave new colours, Seurat Marble and Constable Millstone echoing natural elements.

“We think this offering is one of the best in the industry today and the colourscomplement our axminster ranges too making it truly flexible and beautiful.”

Majestic Polished Silver


Brand leadershipNew survey shows Tredaire and Duralay are at least four times morepopular than competitor brands.

A new market survey has shown that Interfloor’s leading underlay brands,Tredaire and Duralay, are still the most popular with consumers – and by along way. The survey was carried out by an independent marketingservices company (dR) in November 2011. The internet survey asked 1,051consumers whether they had bought a new underlay with their carpet andwhich brands, of all the leading players in the market, they recognised.

Steve Woodhead, marketing director at Interfloor, commented on theresults. “Periodically we like to check on the consumer’s perception ofunderlay brands, including ours. It’s important that the consumerrecognises and trusts leading brands and that, in turn, helps the retailersell branded products with confidence. We’re encouraged that Tredaireand Duralay are maintaining their popularity with consumers but westill have work to do to raise interest in the category so that morepeople choose to buy a branded underlay with their new carpet.”

In terms of brand awareness Duralay came first with 31%, Tredaire wassecond with 27%, followed by Cloud 9 at 7%, Carpenter at 5% andHyper at 3%. The survey also found that 49% of consumers hadbought a new underlay with their carpet. “The results are similar to theprevious survey. I was quite surprised to find that 49% of consumerssaid that they had bought an underlay with their carpet. This is exactlythe same as a survey we did before the recession and it suggests thatretailers have been very effective at retaining underlay volumes despitevery challenging market conditions,” says Woodhead.

“We need to ensure that interest in the leading underlay brands, likeTredaire and Duralay, is nurtured. They increase customer satisfactionand re-purchase through the retailer, and this improves retailer margins.To support this we will improve and extend our range of brandedpoint of sale to assist the retailer in selling our brands. Our sales teamwork with our customers to find the best product solutions and wehave seen an encouraging increase in the sales of branded underlayssuch as Tredaire Softwalk and Dreamwalk, and Duralay Treadmore andTimbermate Excel.”

The survey also indicated that the consumers who were most likely tobuy underlay were those aged over 50. This suggests thatmanufacturers may need to adopt different strategies to communicatethe message to younger consumers. “We’re always looking for betterways to communicate the underlay benefits in store but we’re alsothinking about how this should be done in the digital age when asignificant number of consumers use the internet to gather informationabout potential purchases.”

The proportion of consumers purchasing underlay has remained at49% and therefore there is a significant opportunity for some retailersto improve their profits by getting a few more of their customers tobuy a new underlay with their carpet. Steve Woodhead says, “If a retailstore has 49% of their carpet customers buying underlay thenpersuading just 5 of the 51 in a 100 who don’t buy underlay, willincrease sales and profits by 10%. We are very keen to work with ourretail customers and help them to be more successful in doing this.Challenging market conditions are likely to be with us for a while yetso anything like this that helps to improve sales and profits is worthtaking very seriously”

“Periodically we like to check onthe consumer’s perception of

underlay brands, including ours.”

31%

Duralay Tredaire Cloud 9 Carpenter Hyper

27% 7% 5% 3%

Consumer underlay brand recognition. Survey of 1,051 adults, 16-17 November 2011Information on this survey is published on www.dr-agency.com

Promotional Feature



Environmental News

Leading UK manufacturer, Cormar Carpets, has achieved its goal to have ‘zero waste to landfill’ at itsBrookhouse Mill and Holme Mill manufacturing sites.

Nationally 400,000 tonnes of carpet waste is buried in UK landfill every year and with the German and Dutchgovernments recently banning carpet waste from landfill altogether, it’s likely that the UK government willfollow in their footsteps. To counter the threat, Cormar Carpets has been working with Carpet Recycling UK(CRUK) to reduce post-consumer waste to landfill nationally, as well as eliminating manufacturing waste goingto landfill locally, at its own two mills in Lancashire. Over the last three years Cormar has worked to ensure: a50% overall reduction in production waste at both sites, including edge trims and joins.

The company has also acheived a 90% reduction in carpet fault waste produced during manufacturing and100% re-use or recycling of cardboard, plastic and metal tubes. The most recently completed project was abaling press installed at Cormar’s Brookhouse Mill site. It compacts the backing plant waste carpet ‘edge trim’and ‘sewings’ ready for collection by a third party.

To date CRUK has reduced the amount of carpet going to landfill by 10% in just two years. It has also helped divert 137,020 tonnes of carpet waste fromlandfill to recycling or energy recovery (equivalent to 8472 football pitches). And it has expanded its affiliated carpet re-use, recycling and energy recoveryoutlets from six to 24. CRUK has also provided a lead role on carpets within the Flooring Resource Efficiency Plan funded by WRAP and BRE Trust.

Following implementation of Cormar’s 3Rs initiative (Reduce, Re-use and Recycle) two years ago, Cormar has now turned its aims into reality. “We don’t planto stop here. We have several ongoing projects with further capital investment in new technology planned. The aim is to enable Cormar to stay well ahead ofthe fast changing landscape of environmental responsibilities for UK companies.,” said finance director Robert Barker.

T 01204 881234 www.cormarcarpets.co.uk

Zero to landfill

Record waste performance

Recofloor continues to break waste vinyl flooringrecycling records with 447 tonnes collected in 2011. Thisfigure is evenly split between smooth offcuts (34%), safetyoffcuts (33%) and smooth uplifted vinyl (33%) and is wellover double the 189 tonnes recovered in 2010.

Ease of use and increased awareness, along withregulatory and legislative drivers are all factors that havecontributed to Recofloor’s tremendous success, accordingto Jane Gardner, of resource recovery specialists AxionConsulting, which manages the scheme.

“Recofloor’s straightforward, cost-effective and efficientcollection system has diverted a total of 700 tonnes ofwaste vinyl flooring from landfill since it was launched in2009,” says Jane. “This benefits the environment, reducesmembers’ waste disposal costs and recycles material backinto products, such as new flooring.”

Calculations by Axion show by capturing and recycling700 tonnes of smooth and safety flooring vinyl – inpreference to using virgin material in new products -Recofloor has produced a net reduction of 0.56 millionkilos of CO2 emissions. This equates to driving an averagefamily petrol car 1.6 million miles (nearly 67 times roundthe equator) or taking 138 cars off the road for a year.

Recofloor’s website ‘cost calculator’ is a popular featurewith members who can calculate their cost-savings byrecycling vinyl flooring waste, as opposed to landfilling it.Collectors also gain green credentials which helps themwin more business.

Recycling success

Recofloor, the UK’s vinyl flooring take-back scheme, will be recognising itsvinyl flooring recycling champions at a sustainability seminar and awards eventat The Building Research Establishment Innovation Park (BRE) at Watford onApril 18th.

Entitled ‘Recofloor – Closing the Loop’, the day will feature key speakers from theflooring industry and explain how the scheme, founded by leading flooringmanufacturers Altro and Polyflor, works with the supply chain to divert vinylflooring waste from landfill.

Material is recycled back into products, including new flooring, which benefits theenvironment and significantly reduces collectors’ waste disposal costs.

Spearheading the morning seminar session is Dr Jason Leadbitter, Sustainability &Compliance Manager at INEOS ChlorVinyls who will be exploring keysustainability credentials of PVC for use in the construction sector. Other guestspeakers include Richard Catt, Chief Executive Officer at the Contract FlooringAssociation, Stuart Blofeld, developer of the BRE’s Smartwaste Scheme, alongwith WRAP and Recofloor representatives.

“As well as celebrating our achievements, it will be an excellent opportunity toshare expert knowledge, learn more about how Recofloor can work for yourbusiness and meet fellow industry professionals,” explains Jane Gardner, ofresource recovery specialists Axion Consulting, which manages the scheme.

Recofloor, which became a Limited Company in 2011, has grown to 437members across the supply chain, from waste transfer stations to flooringcontractors and distributors. Jane hopes the event will boost membership evenfurther, saying: “Increased awareness of the scheme’s benefits helped to attract192 new flooring contractors and nine further drop-off sites last year.”

Recofloor will also host its second awards ceremony, which recognises thecommitment and achievements of Recofloor collectors throughout the UK.

T 0161 355 7618 [email protected]


� ��

��

To apply online visit: www.bgnfs.co.uk

BuyingGroupsNationalh wFlooring

SWednesday 16 May 8.30am - 5.30pmCranmore Avenue, Shirley, Solihull, W Midlands, B90 4LF.

��

��

��

��

��

Tarkett, a global leader in the resilientflooring marketing, is pleased to announcethe promotion of Jason Crump to ManagingDirector for the UK and Ireland, with effectfrom 1st January 2012. This follows DavidClark’s move to Hong Kong to become AsiaPacific Area Vice President.

Jason has a wealth of experience within the flooring industry having begun hiscareer at prestigious British carpet manufacturer Tomkinsons Carpets Ltd. Jasonthen gathered valuable experience at subsequent positions within the flooringindustry. Following his role as Sales Director for Belgian textile manufacturerDomo Group, Jason joined Tarkett in 2007 as Residential Sales Director.

The move certainly paid dividends with his promotion to MD in just four years.Jason feels that Tarkett offers him the best prospects to develop his skills andmake a difference. He relishes the challenges and opportunities that lie ahead,commenting, “My ambitions for Tarkett are to profitably and sustainably growour market share in all the segments we operate in.”

Jason is married and lives in Worcester with his wife and their three children. Inaddition to spending valuable time at home with his family, Jason’s interestsinclude football, cricket and road cycling.

T 01622 854040 www.tarkett-commercial.com

Top job at Tarkett

New heads at Desso

Effective October 1, 2012, Stef Kranendijk will step down as Chief ExecutiveOfficer of Desso Holding BV (‘Desso’) and take up the position of Chairman. Inthis position he will, next to being Chairman of the Supervisory Board, take upan executive role focusing on areas as described below. At the same timeAlexander Collot d’Escury (48), currently Chief Commercial Officer, will beappointed Chief Executive Officer.

Stef Kranendijk comments: ‘Desso has gone through a healthy transformationover the past 5 years making it a company that continuously innovates throughCreativity, Functionality and Cradle to Cradle. Thanks to the efforts of allemployees this has led to consistent significant growth of Desso’s market shareand profitability. I have great confidence that Alexander will continue to lead Desso to even higher levels’.

In his role as Chairman Stef will, next to his supervisory role, continue to drive the implementation of the Cradle to Cradle philosophy withinDesso and will continue to communicate externally Desso’s progress in having all products Cradle to Cradle certified by 2020. In addition he willcontinue to give support to the development of key markets that are relatively underdeveloped for Desso, both within and outside of Europe.

T +31 416 684100 www.desso.com


News

A four day challenge. A 3,000 mile journey acrossEurope. A vehicle costing less than £500. A £10,000fundraising target. Welcome to the Scumrunwww.scumrun.com

Tackling the infamous ‘banger’ rally on 3 May will be no easyfeat for Landale Carpet’s finance manager Susie Little,especially as she will spend the duration dressed asThunderbirds’ Lady Penelope. But accompanied by her veryown ‘Parker’ (friend Sean O’Malley) and travelling in acustom-modified version of FAB 1 – a now bright pinkMercedes E-class estate – Susie is taking this task veryseriously.

Because whilst the event is set to be a huge adventure forthe 100 cars taking part, the reason behind the mammothScumrun journey is to raise much-needed funds forchildren’s charity Sparks www.sparks.org.uk.

Sharing her thoughts about what she feels is a wonderfulorganisation, Susie explains: “Sparks champions vitalresearch which helps reduce the health risks of prematurebirth, increase the life expectancies of newborn babies,

and further the treatment of seriousand life-limiting illnesses in children.They’ve ploughed £20 million intothis crucial work so far, but there ismore to be done.” Susie experiencedtragic loss in her close family last yearwhen her beautiful niece Matilda diedfrom a heart attack when she wasonly 28 hours old.

To support Susie go towww.justgiving.com/milesformatilda

Anything could happen

Alexander Collot d’EscuryStef Kranendijk

FLOORING2-4 SEPTEMBER 2012 HARROGATE

SHOWwww.theflooringshow.com

OPPORTUNITY • DEVELOPMENT • INNOVATION

� Profit opportunity from exclusive at-show offers

� Benefit from a comprehensive programme of business development seminars and demonstrations

� See all the new and innovative floor coverings from the major suppliers

More than 100 exhibitors already booked

� New pavilions and show features

� Networking events and opportunities

� Improved travel and accommodation offers

� New partner activity programme

If you are a retailer, specifier, manufacturer, distributor or contractor, then ‘the AGM of the flooring industry’ is not to be missed!

CAN YOU AFFORD NOT TO ATTEND?

Join us in September for the 50th anniversary of the first Harrogate flooring show; the UK’s only dedicated flooring event will once again bring together the whole industry for three intensive days of business activity and networking

FREE VISITOR REGISTRATIONNow open online at www.theflooringshow.comTo discuss booking a stand please call Wendy Adams or Georgia Pick on 01423 779967 or email wendy@the flooringshow.com / [email protected]

since the first

flooring show in

Harrogate


Chris MoffatExecutive Chairman, SMG

Voice of the Trade

“ “What’s the biggest single advantage of being in a buying group?The obvious answer to this question is the discounts, rebates andpreferential prices that Buying Group members enjoy. However, thereal advantage becomes evident when you consider that these benefitsare ‘permanent’ and not only available to retailers when economictimes become challenging for suppliers.

How different are the various buying groups from one another?The overall aim of the various Buying Groups is the same in my view...to help the independent retailer to be competitive throughout thepurchasing process. The main difference is centred on how each grouppresents its product offering, whether it be primarily the promotion of‘own brand’ or the manufacturers brand. Individual group philosophyalso has to be taken into consideration depending on whether aBritish or a Global sourced product portfolio preference has beenselected and adopted.

Are retailers right to worry about losing their independence?No, because it is not in the interest of any Buying Group to diminishor take away the retailers biggest asset... their independence.

Are you surprised how many retailers are not members of groups?Yes, but I think that this has a lot to do with the perception that theymay lose their independence. To help alleviate their fears, I wouldsuggest that any retailer considering membership should check out theBuying Group ‘Factsheet’ page that is published in every issue of The Stocklists.

Overall, what proportion of the retail trade do you thinkshould be members?Simple!... All forward thinking, professional, image conscious, creditworthy independents who are preferably Carpet Foundation retailmembers employing Flooring Guild trained staff, trading from bona fideretail premises, having adopted the OFT recognised Code of Practiceand equally possessing a passion for supporting the Britishmanufacturing sector, should be members of SMG... but I have alwaysbeen an idealist albeit, realistic and a little biased towards theorganisation I represent!

Are there any types of flooring retailer that are not suitablefor membership (e.g. too specialist, too small)?I have always considered that size does not come into the equationand as long as they are credit worthy, operate from bone fide retailpremises and have the appropriate professional attitude, they arewelcome. Sole online traders, individuals trading from home and vans,multiples, wholesale distributors and fitters do not qualify.

Is there a lack of understanding of how buying groups workgenerally in the flooring industry?Buying Groups have been in existence for almost half a century, so Ithink that there is generally a very good understanding of how weoperate as a sector. The Groups do differ in how they operate and it isup to the individual retailer to decide which Group suits theirrequirements.

Apart from the price discounts/margin advantages, what doyou think retailers value most about buying groups.There are two things mainly in my view... a) Retail members enjoy thebenefit of receiving regular information about new products, trends,industry initiatives and activities that may not otherwise be readilyavailable to them outside the Group network system, and b) They arepart of a collective network of likeminded professional retailers withwhom they can seek advice or share experiences.

Do manufacturers regard buying groups as a force for goodor a necessary evil?I like to think that most manufacturers view us favourably as long asthey continue to reap the benefit of achieving additional sales backedup with constant promotional and PR support.

Can groups get in the way of long-established supplierrelationships?There is no reason why they should because most Buying Groupsmaintain a policy of allowing and encouraging their retailers to buildcloser working relationships with their ‘approved’ suppliers, whichinevitably leads to growth for both parties.

Is buying group membership growing quickly enough?We are in no hurry at SMG... we just want good professionalindependent retailers to seriously consider what we have on offer andthe additional benefits that we are confident they will enjoy throughmembership. We prefer ‘quality’ of retailer rather than play thequantity game and I am sure all Buying Groups and their Suppliersshare this view.

Has the recession had an influence on membership?We at SMG, feel fortunate that we have not seen any significantdecline in membership during the current recession and membershipenquiries are still forthcoming on a daily basis. Unfortunately,proprietor retirements and lease renewals have led to some storeclosures during the current economic climate and this is one of themain reasons why we need to maintain constant recruitment activity.Furthermore, the recession has influenced some retailers into adoptinga culture of ‘trading down’ in a desperate attempt to secure ordersfrom a diminished level of foot-fall which has inevitably, and sadly, putpressure on the quality end of the manufacturing sector.

“Buying Groups have been inexistence for almost half a century, so I think that there is generally avery good understanding of how we operate as a sector.”


Effective POS is essential in a crowded, competitive market

so we’ve selected some of the best displays for retailers to

help drive your business in 2012. ONDISPLAY


Special feature

Stand and deliverManufacturers compete for a piece of your sales floor

ONDISPLAY2 0 1 2

There’s an “arms race’ in point-of-sale and manufacturers are wheeling out their big guns to win the battle of thehigh street to get the attention of retailers and consumers. Competition for floor space in retail stores has neverbeen more intense and that’s good news for retailers.

“There is a tremendous opportunity for retailers now to have greatlooking stores,” says Andrew Fry, head of leading POS manufacturersT&E Display Group. “Competition for retail space is intense andmanufacturers are increasingly aggressive in securing their place in your store.

“It’s something of an arms race and that’s good because the quality isimproving rapidly, not just the quantity of POS. It doesn’t have to costa fortune to look good in store,” says Andrew.

Manufacturers are increasingly aware that independent retailers arethe gatekeeper to sales growth and POS can make a major impact inthe commitment to a brand or new range. But the costs tomanufacturers are substantial so they can’t afford to get it wrong.

“Retailers are getting more discerning and are very choosy aboutwhat’s on offer,” says Andrew Fry. “There is a much stronger appetitefor change than there used to be but they want units that not onlyhelp them sell, but help them sell better – looking for thoseopportunities to trade up.”

Manufacturers have invested heavily – units are not only expensive tomake but they have high delivery costs across the UK. As thisinvestment is being made in a tight market, manufacturers areincreasingly savvy in monitoring the performance of POS so that theyknow which stores are worth the spend.

Sound, lights, actionKey trends in modern POS centre around a modular approach –smaller, more flexible units which can be easily configured to dress anyshape of store – and carry different types of ranges. Stores within

stores and mini roomsets are popular – ‘retail theatre’ as it iscalled – but they need space.

Larger and better quality graphics have become more dominant –again, manufacturers are spending hard-earned money on expensiveroom-set photography to inspire consumers and make ranges moredistinctive amongst a wall full of sample racks.

In terms of materials, wood remains a popular choice – seen asimplying a solid quality to the flooring samples – but there is a strongtrend towards clean, sharp lines in white metal and some strong colours.

POS technology has seen the growing use of video technologyembedded into wall displays and lecterns but the systems getmixed responses from retailers who sometimes see them as adistraction. However, when there is an interesting story to tellsuch as Furlong’s Carefree video or Mohawk’s famous rhino,then screens have been well received.

Electronic lighting is becoming more common with LEDsgiving a strong, white light that is cheap to run andstays cool so avoiding any consumer safety issues.

The feature is this month’s The Stocklists aims toshow some of what’s on offer. The time is now toimprove your store.

“There is a much stronger appetitefor change than there used to be butthey want units that not only help

them sell, but help them sell better.”


Point-of-sale and merchandising

Wools of New Zealand Modern and flexible, the Lanevestand is exclusive to WNZ Premier Partners. An attractive stand aloneisland unit or a wall unit, the stand befits a range of carpets fromUlster, Brockway and Ryalux that are the cutting edge insustainability, with every carpet traced back to the original farm.

T 01943 603888 www.woolsnz.com

Packexe® self-adhesive plastic films are formulated with uniqueadhesives designed for specific surfaces. Each film is colour codedfor different surface types, providing the user with both productguidance and traceability. All distributors are supplied with ourbranded, eye-catching point of sale display stand. To become adistributor please contact us.

T 01392 438191 www.packexe.co.uk

Ten tips for top-selling stores

ONDISPLAY2 0 1 2

1. Ensure a large mix of standard and niche products toreassure consumers they have plenty to choose from –even if they ultimately go for something safe.

2. Mix more expensive items with cheaper products so thatthe opportunity to trade up is always there – don’t placethe high end products on their own or in an increasingprice layout where they can be disregarded by customers.

3. Use your window – too often this is a neglected area buta good display reassures consumers that you’re a smartretailer.

4. Use your floor! Have the most popular of your highermargin products laid in sections of your floor. Consumerslike to buy what they can see in a larger sample.

5. Keep literature racks full – empty displays look tired andcomplacent and consumers like to have material to takeaway – and you can clip your business card to it.

6. Create different areas for different product types so thatconsumers are not confused by too much on offer in thesame place.

7. Avoid an ‘industrial’ environment – too many stores aresheds with industrial roofs, lighting and ventilation onshow. Use suspended ceilings, black paint and screens tohide the worst parts – the buying environment should beas domestic as possible.

8. Use soft furnishing, furniture items and flowers around theflooring displays to create a homely environment.

9. Avoid empty racks, dead bulbs and dark video screens.

10. Be careful about locating roll stock – very often it has aprominent position and lures consumers past the highermargin material. Consumers not only know it’s cheaperbut the large area helps them visualise it in their ownhome which is more challenging with small samples.


Special feature

Lano Carpets stunning new display unit for Ultimo beautifullypresents a high-end lifestyle collection for modern audiences. Thenew stand pushes forward with brand new lifestyle imagery that setsthe Ultimo collection as a stylish and exclusive take on carpet for thehome. Featuring up to 8 collections, including the introduction ofBamboo, three Lanoset stain-resistant qualities and a mixture ofhardwearing branded polyamide and luxurious wool carpets, Ultimonow provides true opulence to suit any home.

T 00800 5266 5266 www.lano.com

Crown Carpets Each aspect of the CrownFloors stand is designed to capture theimagination of consumers. The premiumoffering, with an image in keeping withhousehold labels, comprises 10 striking rangesthat are all showcased on the single distinctivelyblue stand designed to stand out from thecrowd. Ranging from 100% polypropylene easyclean twists and shag piles, through to qualitywool and woolrich ranges in both pattern andplain styles, the Crown Floors POS hassomething for everyone.

T 0800 0773301 www.crownfloors.co.uk

ONDISPLAY2 0 1 2

adore The new adore touch stands display 14 decors in a smartvertical format that has minimum footprint and maximum impact.As part of the launch of the new product range, the stand graphicsshow attractive installations as well as a list of benefit pointsincluding the quick, easy installation with no underlay or gluerequired and the performance benefits of warmth, sound installationand easy care - finished off with the 25-year warranty logo!

T 01675 433075 www.adoretouchfloors.com


Balterio The Balterio SIS display offersmodularity and flexibility. It offers a choice of 7units which can be put as stand-alone ormerged/wall presentation, all starting from thesame platform. The units are either 50cm or100cm width, are fully in metal in 2 colors, lightweighted and easy to assemble. The SIS displayputs the product to the front so the consumer isinvited to discover, touch and feel the laminatesamples. For the first time in the laminateflooring industry, retailers have the possibility tocompose themselves their personalised BalterioSIS display thanks to the Shop-in-Shop tool onthe Balterio website: simply determine the lineairspace available, drag & drop the differentdisplay units, select the collections and decorsand send your configuration to Balterio. Assimple as that!

T +32 (0) 56 62 80 77 www.balterio.com


ONDISPLAY2 0 1 2

Ample samples?See also our survey on sampling. Let us know what you think - page 32.


Special feature

Georgian offers various display units - including tombola’s both single and double, a stylish pattern bookstand and a flexible lectern unit which can accommodate up to 24 options from 18”x18” up to 18”x 24”.

Recently introduced is a 3-sided spinner to accommodate their Wolltec collection.

T 01827 831430 www.georgiancarpetsuk.co.uk

ONDISPLAY2 0 1 2

Axiom Displays In a relatively short period of time, Axiom has become a leading forcefor innovative displays for the flooring and carpet industry. The broadrange of creative solutions from small budget displays units tocomplete retail interiors shows the scope and ability of Axiom. We areonly interested in developing long-term relationships with our clientsand some of them have been with us for over 30 years.

T 0161 681 1371 www.axiom-displays.co.uk

Crucial TradingLaunched in 2011 our compact Design Pod is big on flexibility andimpact. The Wool and Plant Fibre and Rugs Design Pods can bedisplayed side-by-side or back-to-back to suit your space. A cleancontemporary design which displays our full product range along withmini rug samples and individual swatch books.

T 01562 743 747 www.crucial-trading.com



Lifestyle Floors Lifestyle Floors can transform your retail store with theirflexible, contemporary, cost-effective display solution. You canchoose from one module to a full Lifestyle Floors display.

Lifestyle floors retailers benefit from a full merchandisingservice provided by a dedicated team.

Your contribution for all the displays shown here is £960,plus £40 for the Value Collection display.

For more information or to order a display please speak toyour Lifestyle Floors sales representative.

[email protected] www.lifestyle-floors.co.uk

ONDISPLAY2 0 1 2


Special feature

Mohawk - Everstrand / American Legacy.Contributing to the recycling of over three billion plastic bottles everyyear, Mohawk’s EverStrand residential carpet collection has beengiven a brand new display that draws attention to its environmentalprowess and stunning performance.

The header of the stand features a clever plastic bottle filled with thevarious stages of EverStrand, charting the fibre’s progress fromplastic bottle to chip, to extruded fibre and then to carpet. Clearlyexplaining the environmental benefits that separate EverStrand fromother carpets, the tombola-style stand also details the Lifetime Stain,Soil and Pet Warranty as well as the fibre’s softer is better approach.Capped by striking lifestyle photography, the display is a clearstatement that carpets from Mohawk are leading the way inenvironmental consideration and performance focus as well as beingat the forefront of design and comfort.

T 01480 479830 www.themohawkgroup.com

Mohawk - SmartstrandThe SmartStrand free-standing point of sale headlines perfectly allthe benefits this newest of fibres has to bring to the UK homeowner.

As a range that offers lifetime stain, soil and pet warranty, the standtakes interactivity with consumers to a new level with the use of aninnovative video display.

The video charts the challenge between SmartStrand carpet andRicko the Rhino, and demonstrates the stain and performanceattributes of the carpet collection in a unique and fun way. The videowill help consumers to see just how good the real world performanceof SmartStrand carpet is and will help the collection stands out in-store.

T 01480 479830 www.themohawkgroup.com

ONDISPLAY2 0 1 2

Weston Hammer This new design of in store display stand with clean lines and easy tomanage sampling echoes the Scandinavian styling and attention to quality that WestonHammer Carpets are known for. The collection includes 9 unique qualities using 100% Woolloop pile qualities, as well as an innovative flat weave collection in ‘Stone Fibre’ All thesequalities are available in both 4.00m and 5.00m widths. This new stand is a useful addition toany quality retailers portfolio.

T 0845 644 9090 www.weston-carpets.co.uk

61April 2012fromThe Stocklists

News

fromThe Stocklists


ONDISPLAY2 0 1 2

Cavalier It’s all about catching the eye! - and few manufacturers point of sale rangedoes it better than the stunning Cavalier displaysystem. Choose from contemporary ‘Slim-line’wall unit modules, stylish lecterns and now amatching single ‘design a drum’ tombola whereyou can choose any combination of products.

T 01254 268000 www.cavaliercarpets.co.uk

Design and manufacture of display units for your brand.

• Creative design• Outstanding value• Exceptional quality• Dependable full service• Delivery & installation service

Axiom Displays LtdMersey Road North, Failsworth, Manchester M35 9LT. UK

0161 681 1371

E. [email protected] W. www.axiom-displays.co.uk


News

Georgian Carpets is backing the 56th Kidderminster CarpetManufacturers National Golf Tournament in aid of the FurnishingIndustry Trust and Macmillan Cancer Support.

The ever popular Kidderminster Carpet Manufacturers National GolfTournament, sponsored by Georgian Carpets, in aid of FIT andMacmillan Cancer Support, takes place this year at Kidderminster GolfClub on May 22nd and 23rd. The event, which last year raised £17,000for the two charities, is the second largest fundraising event for FIT.

Day One is a four ball team event while Day Two is a two ball teamevent. There is also a dinner at the Granary Hotel in Kidderminster inthe evening of Tuesday 22nd May. Cost is £80 for both days or £50 forTuesday and £35 for the Wednesday. The dinner is £30 per head.

Shaun Lewis, Victoria Carpets Sales & Marketing Director has taken overfrom Rupert Anton as Chairman and he commented: “We are tremendously grateful to Georgian Carpets for their continued sponsorship and alsoto Adam, Victoria, Brintons and Brockway Carpets who are the backbone of the event.

I know that both FIT and Macmillan are continually amazed at how much we raise for them, year after year. While the soft market conditions prevail,so does the generosity of our industry. It is quite staggering – and I hope it continues this year! The Furnishing Industry Trust is the only charityexclusively dedicated to helping those who are, or who have been, involved with the furnishing, carpet and allied industries, and who through no faultof their own find themselves facing unexpected or financial hardship. It is our industry charity.

While we have our loyal supporters I would encourage, indeed urge, newcomers to join us. It is fun – and it is for a good cause.”

For details on how to play in this year’s tournament, please contact Shaun Lewis on 01562 749 300 or [email protected]

Off to a tee

With the appointment of a three strong Ireland based sales team, Crown Floors is set to impressretailers up and down the Emerald Isle with its extensive portfolio of carpet styles.

The North of Ireland region will fall under the responsibility of Herbie Montgomery (pictured left).Herbie brings over 35 years of experience to the position, having previously worked with leadingbrands, Hugh MacKay and Alternative Flooring.

Tom McInerney (right) and Michael Gilmore (centre) who will be jointly responsible for the Republicof Ireland will join Herbie to complete the new team.

Tom, responsible for the West and South of Ireland, again brings a wealth of knowledge to theposition. With a career spanning 30 years, Tom has worked for John Sheehan Floorcoverings and FHWalsh & Co.

Michael Gilmore will head up Dublin, and the east of the country. Four decades in the industry,including 30 years at FH Walsh & Co, Michael will lend his unrivalled experience to Crown Floors,utilising his undoubted knowledge of the carpet industry to build a network of Crown Floorsretailers within the capital and surrounding region.

James Caldwell, sales co-ordinator, Crown Floors, comments: “We are delighted to welcome three ofthe most respected and experienced sales representatives to the Crown Floors team.

“Since the launch of the new brand, we have always earmarked Ireland as an area of opportunityand we are now delighted to be able to offer retailers a chance to showcase the Crown Floorscollection to its customers.

T 0800 077 33 01 www.crownfloors.co.uk

Ireland of opportunity

Gordon Jones passed away peacefully inthe company of his family Maureen andMark on Wednesday 22nd February

Gordon had been in the flooring tradefor 48 years and made many friends andcolleagues within the industryparticularly with Gaskell Carpet &Textiles while he worked as aRepresentative and National SalesManager between 1970 and 2001.

He was well respected within theGaskell Group and his family wish tothank Retailers and everyone who knew him for their kind words and condolencies.

Obituary:Gordon Jones

Pictured from left to right are Rodney MacMahon, chairman, FIT, PeterKimmins, general manager, Georgian Carpets, John Rayner of Macmillan,Rupert Anton and Trish Davies of Barclays Bank.

www.distinctivefl ooring.co.uk

HIGHLY WATERRESISTANT

PuC O A T E D

FIRERESISTANT

For anywhere in your home

For more information or to orderyour Eazi-Lay Loc stand call one of our sales team on 01274 655 690

Introducing the innovative NEW Eazi-Lay Loc stand

Easy to fi tSaves time and moneyUnilin locking systemSuitable for underfl oor heatingFibreglass inlay critical for stability

Suitable for heavydomestic usageNo adhesive requiredEnvironmentally friendly100% virgin PVC material

Smaller compact unitHeight of unit - 1.53mDepth of unit - 0.75mWidth of unit - 0.69m


Business news

The boardroom battle at Victoria Carpets ended with a ‘rebel’ victoryat the company’s shareholder meeting on March 6 and chairmanNikki Beckett and fellow director Peter Jensen have resigned.

In their place, former director and founding family member AlexanderAnton is back on the board along with two other new directors and SirBryan Nicolson takes over as chairman.

The consortium that sort regime change at the top of Victoria secured67% of the shareholders who voted after an acrimonious battle thathas seen both sides engage in a war of words that centred on therecent performance of the company.

The consortium said in a statement to shareholders before the vote:“The proposed new directors would like fresh impetus and thinkinginjected into the company and have provided a positive, straightforwardand achievable strategy for the benefit of all shareholders.”

During the skirmish, Victoria Carpets was even put up for sale by theprevious board to give shareholders another option apart from theconsortium’s proposal and the sale received “good offers” but thisprocess was suspended shortly before the shareholder vote.

Now Victoria will be keen to get back to business as usual – or better -after a major distraction. Group MD Alan Bullock said: “Now we haveto unite. The board has to focus on the business, work together andsupport the great brand of Victoria.

“The key thing is to support the staff who continue to do a great job.We wait to hear what the new members of the board bring to thetable,” he said.

Rebel victory at Victoria Headlam on a high

Headlam, one of Europe’s top flooring distributors, has recorded itshighest level of sales last year with a like-for-like growth of 7.7% andprofits up over 10% to £27.6m in the year ended 31 December 2011.

The company is credited with gaining market share from rivals asconsumers switch to cost-conscious independent retailers - a movereflected in the multiple profit warnings from key competitorCarpetright.

Headlam chief executive Tony Brewer described it as “a verysatisfactory achievement given the current trading environment” andadded: “The first ten weeks of 2012 have continued a positive trend.”

Turnover rose 6.4%, from £535.7m to £569.8 and the companyreported that the number of active accounts had risen by 3%.

Carpet tile specialist InterfaceFlor is set to end manufacturing at itsYorkshire site with the potential loss of more than 100 jobs asproduction switches to the Netherlands and Northern Ireland.

InterfaceFlor, which has owned the plant at Shelf, West Yorkshire, sincethe late 1970s, said the move was due to falling demand in the UK andaims to save about £4 million a year after the closure. The company’sHQ will survive on the site along with sales and marketing, design anddevelopment, and a sample making unit.

Lindsey Parnell, European president and chief executive, said: “It is withregret that I must announce that InterfaceFlor is entering into consultationover ceasing manufacturing at Shelf. Our recent investment in state-of-the-art production technology has considerably increased our capacitybut unfortunately the market has not grown to the same degree."

InterfaceFlor falters


News

South East success

Designer Contracts – one of Britain’s largest floorcovering contractors to the new build industry –has added a new regional warehouse and office facility to its national network.

The rapidly expanding company, which now has 11 regional offices throughout the UK, has signed a 10-year lease on a 5,866 sq ft (545 sq m) unit at 953 Yeovil Road on Slough Trading Estate.

Designer Contracts, which already has a regional base in Brentwood, Essex signalled its intention to expandfurther into the South East of England just months ago, and is still also pressing ahead with plans to add anadditional facility in the Thames Medway area in the coming months.

Said Designer Contracts’ managing director Peter Kelsey: “We are expanding our presence in the SouthEast in response to a significant increase in demand in the area, and in particular on our established facilityin Brentwood, Essex.

“Our new location enables us to provide an even more dedicated level of service to our existing clientswhile increasing our market share in a major geographical area.”

Slough Trading Estate is located right on the door step of the national motorway network to London andthe South East, the South West, the Midlands and beyond. Designer Contracts employs over 140 people.In addition to floorcoverings, the company also offers furniture, lighting, curtain and blind packages to newhomes developers.

T 01246 854577 www.designercontracts.com

Centre of excellence

The Quick-Step Academy For Excellence in Flooring will be throwingopen its doors to the floorcovering industry this May. Its purpose is tosupport and benefit flooring contractors, installers and retailers byadding value through the advancement of floor preparation, installation,finishing and maintenance skills

Marking a significantinvestment, the 6,800ft2comprehensivededicated training andprofessionaldevelopment facility issituated in Manchester,chosen for its centrallocation to both theUK and Ireland and isthe first of its kindamong laminate andwood manufacturers.

With 10 individual12m2 training bays, theQuick-Step Academypresents a uniqueopportunity for

floorlayers to experience the full range of daily challenges that arepresented when installing wood and laminate flooring - including straightand winding stairs, fireplaces, corners, radiators, architraves and toilets tomention a few.

Each training bay will walk attendees through every aspect of installation,from correct subfloor preparation through to installation, finishing andmaintenance. There is also a specialist 20m2 sanding area to provide re-finishing training for engineered and solid wood flooring.

There are three courses available - Sanding and Finishing, Foundation leveland Master Installer level. Each course will cater for 10 installers runningover two or three days, depending on experience level. The Quick-StepAcademy also features a dedicated technical conference facility.

Darren Robinson, Quick-Step Academy training, learning and developmentmanager, comments: “The Quick-Step Academy has been conceived to helpgrow businesses through the added benefits of becoming a Quick-StepMaster Installer as well as helping to improve and enhance training withinthe floorcoverings sector. This really will provide installers with a state-of-the-art and world-class facility to improve and refine their wood andlaminate fitting skills. It is exciting to be involved in such a proactivedevelopment for the industry and for retailers and installers across the UKand Ireland.

www.quick-step-academy.co.uk

A cord foracademy

Heckmondwike’sSupacord carpet tileshave been used tocreate a series ofattractive and highlypractical floorcoveringsfor a newly refurbishedacademy inNorthampton. MalcolmArnold Academyfeatures a number oflarge open-plan spaces, and a wide range of Supacord colourswere used to define different sections of these spaces accordingto their intended purpose.“The brief for this project called for a carpet that was durableenough to withstand high volumes of foot traffic and survive in ademanding environment, but without losing its appearance,”comments Heckmondwike Area Manager, David Stephens. “TheSupacord range was the perfect solution to this requirement.”

As the experts in carpets for education, Heckmondwike hassupplied its Supacord carpet to many hundreds of school andcollege projects over recent years. “Supacord’s tough, fibre bondedconstruction has been proven to deliver thoroughly reliableperformance and people know that they can specify it withcomplete confidence, especially for this type of project,” adds David.

This rugged construction also enables Supacord carpet to be cuton site, so that individual flooring designs can be created withoutany risk of the carpet fraying or unravelling. Together with therecently expanded range of Supacord colours this brought someparticular advantages to Malcolm Arnold Academy.

“The range provided plenty of scope to create different looks fordifferent parts of the academy,” says Contracts Manager CarlHarper who managed the project. “Various colours and designswere also used to separate adjacent spaces from a visual point ofview, such as a seating area next to a high-traffic walkway. Thishelped to define the purpose of the various spaces within theschool and create a variety of interior environments.”

With choices of 2m and 4m wide carpets, as well as a carpet tileoption, Heckmondwike’s Supacord range is equally well suited toother types of application, including retail, office andaccommodation projects.

A new Supacord sample card has recently been produced to helparchitects, designers and contractors in the specification process.

T 01924 406161 www.heckmondwike-fb.co.uk

StocklistsThe

Classified


FOXISuper PlusThe Rug Tamer! Keeps Rugs In Their Place

COMBINATION UNDERLAYSNEEDLEFELT UNDERLAYS

For orders and further information, please ringP&R Ratcliffe (Underlays) Ltd.Burnley, Lancashire BB10 3BH

Tel: 01282 421026, Fax: 01282 412321www.foxirugtamer.co.uk

UNDER RUGS SITUATIONS VACANT

professionalflooring&furnituresolutions

restorerepairreplaceA division of Cavalier Insurance, we provide support to

Insurance Companies, handling their furniture & carpetclaims, as well as supporting the manufacturing process ofCavalier Carpets & a wide range of other manufacturers.

We currently employ more than 200 sta! & as we continueto grow we wish to recruit a further substantial number ofquali"ed #oorcoverings estimators & surveyors to join ourestablished network service team.

As one of our professional Network Inspectors you will beworking in the clients homes providing specialist restoration,spot/stain removal & remedial repairs as well as an impartialvalidation & in the event of replacement, the o!er of on siteselection of #ooring from our Basket of Products.

As such you should possess good communication, written& IT skills, have a well kept appearance, & the ability tomanage customers expectations.

In addition to an excellent salary package we o!er acompany vehicle, the latest equipment & solutions, fullbene"ts & uniforms, as well as full training required tocomplete your job.

Send your C.V. with a covering letter to: Andrew Taylor,Cavalier Insurance, Dixon Street, Thompson Street Ind. Est.Blackburn, Lancashire BB2 1TX Telephone: 01254 588344

StocklistsThe

ClassifiedSITUATIONS VACANT

FOR SALE

Advertise here!Call Diane Martin on 01482 659396

In an independent survey which asked 450 retailers which of the nine tradetitles they actually read, our magazine came top of the pile.Thank you!


Market Leading suppliers of floor covering to the House Building Industry.

www.designercontracts.com Email: [email protected]

Designer Contracts

Interested?Please phone 01246 854577 for details of your closest regional office and to arrange a local meeting.

We require Fitters for laying:• Carpet Domestic• Vinyl• Amtico/Karndean• Laminate• Contract Flooring• Cap & Cove• Communal Area

Also for:• Curtain Fitters

We are looking for good quality fitters for most of our 11 RegionalWarehouses nationwide Working on a sub-contract basis.

Must have own van. Plenty of work available.

London & the South East West MidlandsSouth Midlands North WestEast Midlands Yorkshire/LincolnshireScotland South West includingSouth Wales Devon & CornwallSouth Coast Thames Valley

AGENTS REQUIREDSelected Rug & Matting Ltd are looking for successful

Agents to sell our popular & repeating ranges ofmodern rugs to carpet & furniture outlets.

Excellent support & commission given by longestablished importers with large stocks &

prompt service.

Areas available :-SOUTH WALES, SOUTH WEST

Please write OR email to :-Simon Eisenberg, Managing Director. Selected Rug & Matting Ltd.74 Long Lane, London SE1 4AU. Email: [email protected]

AGENTS REQUIREDSimply Rugs have been supplying Carpet and FurnitureRetailers for 20 years. We require successful agents to promoteour range of heatset and wool rugs in territories nationwide,including Home Counties, London, East/West Midlands, NorthEast and other areas. We offer high rates of commission.

For more info, please contact Nick Clinch on 01264 352218 oremail [email protected]

6 ROLL ISLAND STAND - £250 ONORing Tony 01273 454678 / email [email protected]

Shoreham Carpet Centre Ltd

36/38 Brunswick Road, Shoreham By Sea. BN43 5WB

The NEW luxury range of underlays, for prestigious installations.

Part of the award winning Cloud 9 range of underlays. Proudly made in the UK to B.S. 5808 (1991) www.underlay.comt: 01536 200502

CLOUD

9C O N N O I S S E U R

T H E D E S I G N E R C O L L E C T I O N

Documents

The Stocklists - April 2012