The State of the Produce

IndustryBy Raul De La Piedra

The State of the Produce Industry

• Global Factors• National Environment • Local Realities

Defined by

Global FactorsThe Rise of the BRIC Countries (Brazil, Russia, India, China)

1.Large and fast growing middle classes

2.Regional Influence

3.Hunger for Natural Resources

Global FactorsNatural Resources

1.Oil

2.Water

3.Change in Weather Patterns

Global Factors

Euro Zone Crisis

1. The effect on trade

2. The effect on currency

3. The effect on the rest of the world

National EnvironmentConsumer Trends

1.Searching for healthier options

2.Variety

3.Social Media

National EnvironmentOrganics

1.US Sales of Fruit and Vegetable grew 11.7% in 2011

2.Total Sales in the US $11.8 Billion

3.Represented 40% of all organic food sales

National EnvironmentElections/Policy

1.Country of Origin

2.Traceability

3.Government Policies

4.Recalls

Local RealitiesCompetition

1.Price

2.Demographics

3.Specialization

4.Marketing “Perspective”

5.Building Relationships

Local RealitiesConsumer Seeking Value

1.Value Packs

2.Trends

3.Sustainability

Local RealitiesLocally Grown

1.Local Pride

2.Engaging the consumer

3.Showcasing local farmers

Conclusions

1. The world is small, and we are all interconnected

2. The challenges of the present and future will be solved with creativity

3. Find the next trend before anyone else

Questions?