The Sport Business Summit

Event Guide

Date 21 - 22 March 2017

— Venue

The TimesCenter New YorkWorth Knowing

The Sport Business Summit21 - 22 March 2017

The Agenda

The Agenda #LEADERS17

The Agenda

At Leaders we search the world for genuine insight into the business of sport, and are proud to welcome a stellar line-up of speakers to the Leaders Sport Business Summit in New York.

We are confident their stories will provoke, inspire and serve as a timely focal point of discussions to move the industry forward.

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The Sport Business Summit21 - 22 March 2017

Sessions: Day One

Sessions #LEADERS17

Sessions: Day One

Sessions

Session times confirmed on date of print, however are subject to change. Please refer to the 'Leaders Events' App for the most up to date schedule timings.

Session times confirmed on date of print, however are subject to change. Please refer to the 'Leaders Events' App for the most up to date schedule timings.

Proposed timings Proposed timings

With new rights key, innovations, it has been another important year for Turner, all set against a fragmenting and disrupted media landscape. In this Keynote interview the President, David Levy, will give a frank and open look at his vision for the network, the performance of Turner’s sports properties, and give his two cents on the future of televised sport.

Speaker

David Levy President, Turner Broadcasting System

Keynote Interview: Taking Turner Into The Next Era Of Sports

09:10 - 09:40

Great owners have one eye on the present and one eye on the future. They identify opportunities early and can build the teams and infrastructure to deliver success. This session will explore ambitions, plans for growth, priorities and successes in team ownership. From stadia and fan experience, to organizational culture and data, this is all about building a winning team on and off the field.

Speakers

Frank McCourt Owner, Olympique De Marseille

Andrew Barroway Owner, Arizona Coyotes

Dave Scott President/CEO, Comcast Spectacor & Governor, Philadelphia Flyers

Taking Ownership: Owners Share Their Agendas For Growth

09:40 - 10:20

With a crowded market of brands competing for an ever-discerning audience of consumers, fragmented across multiple media channels, the challenge to capture minds and achieve a return on objectives is harder than ever. To keep up to speed and remain innovative and high-profile, brands in sports sponsorship have to continually evolve, from experiences to solutions for consumers, customers and communities. In this session, we get inside the mind of Dow’s Vice Chairman and Chief Commercial Officer, Joe Harlan to understand how they create authentic and strategic partnerships to maximise their return on investment.

Speaker

Joe Harlan Vice Chairman, Chief Commercial Officer, Dow Chemical Company

Establishing Truly Strategic Partnerships: Making Your Brand Stand Tall in A Crowd

11:00 - 11:30

The world of sports broadcasting is transforming before our eyes due to advancements in video technology and the constantly evolving expectations of fans. Twitter COO Anthony Noto will discuss the expanding lineup of live sports content and sports highlights that fans can experience on its platform, as well as some of the successes and challenges Twitter has seen thus far in its live streaming partnerships.

Speaker

Anthony Noto COO, Twitter

The Rise of OTT: Growing Live Sports on Twitter

11:30 - 12:00

On the eve of the National Hockey League’s 100-year anniversary and the much-anticipated move to Vegas, the pressure and excitement levels couldn’t be higher for the sport. Commissioner Bettman joins us to examine the latest developments of the league and a look forward to its continued growth.

Speaker

Gary Bettman Commissioner, NHL

Sponsored by

Celebrating 100 Years: Taking the NHL to the Next Level

12:00 - 12:30Morning Refreshment Networking Break

10:20 - 11:00

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The Sport Business Summit21 - 22 March 2017

Sessions: Day One

Sessions #LEADERS17

Sessions: Day One

Sessions

Session times confirmed on date of print, however are subject to change. Please refer to the 'Leaders Events' App for the most up to date schedule timings.

Session times confirmed on date of print, however are subject to change. Please refer to the 'Leaders Events' App for the most up to date schedule timings.

Proposed timings Proposed timings

Germany’s top-tier soccer league, the Bundesliga, has sowed the seeds for global growth through smart broadcast partnerships, an integrated, international marketing approach, and a relentless focus on the strength of the core product. Those seeds are bearing fruit: German soccer has never been stronger and the Bundesliga has never been more widely viewed. Join the league’s CEO for a keynote presentation on a unique approach to building a unique sporting brand.

Speaker

Christian Seifert CEO, Bundesliga

Sponsored by

Growing the Bundesliga: Boosting Its International Footprint

14:20 - 14:45

Lord Coe was elected President of the IAAF in August 2015. A few months later he and his Council took the highly-publicized position of suspending the Russian Federation on the back of overwhelming evidence of widespread doping, resulting in just one Russian athlete being eligible to compete in track and field at the Rio 2016 Olympic Games. Five other countries were put on a watch list and a criminal investigation into allegations of corruption by the previous administration is ongoing. Coe is steering athletics down a long road of change, aiming to reinvigorate the sport with new formats as he does it. In an exclusive one-on-one session, Lord Coe will set out his roadmap for the journey back to trust.

Speaker

Sebastian Coe President, IAAF

New Dawn for Athletics: Making Changes On and Off the Track

15:15 - 15:45

People’s attention spans are getting increasingly shorter and the challenge of engaging audiences is a headache for everyone across all industries. Hear from BuzzFeed and the Players Tribune as they come together to examine the golden question of growing and truly engaging key audiences with cutting-edge content and storytelling.

Speakers

Elyssa Byck Director Of Business Strategy, BuzzFeed

Joe Puglisi Director Of Branded Content, The Players Tribune

Storytelling in The Digital Age: How Digital Native Platforms Are Capturing Audiences

15:45 - 16:30

Global investment in sports has sky-rocketed in recent years and the million-dollar question is how to turn this into significant returns. How do the leading figures in this field plan to realize returns on their sports assets and what are they looking for in their portfolios? This exclusive panel will discuss the key pillars of success to deliver great results from your investments in sport.

Speakers

Stephen Pagliuca Co-Owner, Boston Celtics, President, Bain Capital

Ted Leonsis Owner & CEO of Monumental Sports & Entertainment

Sponsored by

Investing in Sport: Putting Your Money Where Your Mouth Is

13:45 - 14:20Lunch Networking Break

12:30 - 13:45Afternoon Refreshment Networking Break

14:45 - 15:15

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The Sport Business Summit21 - 22 March 2017

Sessions: Day Two

Sessions #LEADERS17

Sessions: Day Two

Sessions

Session times confirmed on date of print however, are subject to change. Please refer to the 'Leaders Events' App for the most up to date schedule timings.

Session times confirmed on date of print however, are subject to change. Please refer to the 'Leaders Events' App for the most up to date schedule timings.

Proposed timings Proposed timings

Spanish soccer giant FC Barcelona has dominated on the pitch for much of their 116 year history but how does this dominance translate to success as a global brand? This exclusive presentation with the FC Barcelona Chief Revenue Officer will outline what goes into building the brand, key principles and global commercial expansion of the world’s biggest soccer team. Understand what it takes to make Barça the pinnacle of global sport and their future plans to reach their ambitious objectives.

Speaker

Francesco Calvo Chief Revenue Officer, FC Barcelona

Global Expansion: FC Barcelona’s Ambitions In World Soccer

09:20 - 09:50

In 2016, the NFL surpassed $13 billion revenue for the first time leaving global competition in its tracks. With the league’s target to top $27 billion by 2027 the pressure is on to achieve substantial growth year on year. This keynote interview will detail how the NFL is trying to achieve this lofty goal and how they are tackling the hurdles which lay in its path.

Speaker

Tod Leiweke COO, NFL

How the NFL Dominates Sunday: Growing America’s Number 1 Sport

09:50 - 10:20

Forward-thinking brands are increasingly leveraging sports partnerships in new ways, demonstrating extra value in an era where every marketing dollar is under scrutiny and data is driving decisions. Here we explore what brands consider when forging long-term strategic partnerships with sports properties.

Speakers

Tina Davis Managing Director Of Global Sponsorships And Marketing, Citi

Ryan Luckey AVP, Corporate Sponsorships, AT&T

Sponsored by

What Makes an Attractive Investment: How Does Sport Fit Into a Cutting-Edge Marketing Mix?

11:00 - 11:40

Nothing epitomised the year of the comeback more than the Cubs historic 2016 World Series victory in November this year. Understand the efforts taken by one of MLB’s most iconic teams to transform their fortunes on and off the field for that special moment of glory. With eyes pointed towards the future, hear from Cubs President Crane Kenney on how they intend to build on this success to create a lasting legacy.

Speaker

Crane Kenney President, Chicago Cubs

Breaking the Curse: The Keys to Winning On and Off the Field

11:40 - 12:10

The way brands and consumers interact is evolving all the time and it’s important to stay on top of the shifting landscape. Chloe and Jess come together to detail what’s cutting edge and what’s just fluff in the current creative landscape, bridging the worlds of sport, consumer behaviour, marketing and neuroscience. Prepare for a masterclass in marketing.

Speakers

Chloe Gottlieb EVP Executive Creative Director US, R/GA

Jessica Greenwood VP Content & Partnerships, R/GA

Emotions, Brands and Connections: Where Entertainment and Celebrity Meet Marketing and Creativity

12:10 - 12:40Morning Refreshments Networking Break

10:20 - 11:00

12:40 - 14:00 Lunch will be served in the networking hall prior to Omnigon and Blizzard afternoon

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The Sport Business Summit21 - 22 March 2017

Sessions: Day Two

Sessions #LEADERS16

Sessions: Day Two

Sessions

Leaders is excited to partner with Omnigon to bring together the brightest digital minds in sport. Join us for this invite-only, exclusive digital forum, hearing from leading sports properties and businesses from across the globe for an unmissable afternoon.

All teams and rightsholders know they need to think more like publishers and create regular content. The challenge is how do you know the great content you are creating really is great? Understand how to create the perfect content for the right platform at the optimal moment for great returns.

Speaker

Clark Pierce SVP TV Everywhere, FOX Sports

How To Monetize Your Digital Platforms

14:55 - 15:25

Generate innovative experiences to aid overall content strategies, add commercial value and captivate audiences. Understand how to create in platform-specific strategies to ensure the output forges a meaningful connection between audiences and brands.

Speakers

Benjamin Stoll Head of Digital Platforms, FC Bayern Munich

Luis Goicouria SVP, Digital Platforms & Media Strategy at PGA TOUR

Jayar Donlan EVP Digital & Social Content, WWE

Creating Incredible User Experiences To Drive Digital Engagement To The Next Level

15:45 - 16:25

To achieve the best returns from your marketing strategy, it’s imperative to sing from the same hymn sheet. Uncover how your organisation should make complex tactical plans and build them into commercially and culturally successful master plans to enhance the results of each marketing channel.

Speakers

Paul Rogers Head of Digital and Social Media, AS Roma

Michael Conley VP Digital, Cleveland Cavaliers

Christopher Stadler CMO, IRONMAN

Implementing An Integrated, Innovation-Led Digital Strategy

14:15 - 14:50

Sports properties know more than ever that they need to engage their audience with quality digital content. The challenge is to understand where the large audiences are ingesting the content. Understand how you ensure your distribution model allows you to reach these audiences.

Speakers

Colin Smith VP, NASCAR Digital Media

Federico Palomba Co-Chief Revenue Officer - Marketing & Digital, Juventus FC

David Sternberg, CEO, Rugby International Marketing

Perfecting The Distribution Of Content To Maximize Your Digital Results

16:30 - 17:10

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The Sport Business Summit21 - 22 March 2017

Sessions #LEADERS17

Sessions: Day Two

Sessions

Sessions: Day Two

Leaders are proud to partner alongside Blizzard to create an unmissable forum dedicated to eSports. The forum will explore the fundamental differences and similarities between traditional sports & eSports, how broadcasters are growing their eSports audience and what makes investment in eSports so attractive.

Growth in eSports has led to a wide range of brands investing heavily in eSports. This panel will detail what makes eSports an attractive investment, the lessons learned since starting and their vision for the future of eSports.

Speakers

Guy Cross Head Of Games Partnerships, North America, Facebook

Peter Warman CEO, Newzoo

Jaime Fabricant Senior Marketing Manager, Cultural Foresights & Innovation, PepsiCo

Jesse Wofford Head of Emerging Platforms, AB InBev

Brands Perspective: Authentically Investing In eSports

14.50 - 15.25

As traditional sports properties increasingly invest in eSports, the importance of understanding the eSports ecosystem becomes more imperative. From fan engagement to running a successful eSports team, hear from key stakeholders on both sides of the fence detailing the crucial differences between each ecosystem and the transferable lessons which can be learned by all.

Speakers

Greg Richardson Chairman, Dignitas eSports LLC

Ken Hershman President, World eSports Association

Chalk & Cheese: Fundamental Differences Between Traditional Sports & eSports

15:45 - 16:20

The buzz around eSports is at an unprecedented level with sports properties around the world looking for their piece of the pie. Should eSports be used as a marketing platform to reach a completely new audience or can you make substantial returns from your investment? Hear this exclusive keynote from Blizzard’s, Global Director Nate Nanzer to answer the million-dollar question and detail the latest on Blizzard’s much anticipated Overwatch League.

Speaker

Nate Nanzer Commissioner, Overwatch League

Overwatch: Combining Traditional Sports & eSports

14.30 - 14.45

Broadcast models in the world of eSports differ wildly and its dynamics are constantly changing. With a largely online audience, understand how broadcaster models differ and hear their vision to continually grow viewership to boost advertising revenues and increase the overall popularity of eSports.

Speakers

John Lasker VP of Programming & Acquisitions, ESPN

Pete Vlastelica CEO, Major League Gaming

Nick Allen VP of Esports, Twitch

Contrasting Models: How Broadcasters Are Growing Their eSports Audience

16:20 - 17:00

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