THE SLUMBERING GIANT OF MEDICAL TRAVEL

KEITH POLLARD, CEO Intuition Communication

WHAT WE DO… UK

WHAT WE DO… OVERSEAS

“THE ONLY BRIT IN THE CONFERENCE”

INTERNATIONAL PATIENTS…

BUPA CROMWELL50% INTERNATIONAL

HCA HOSPITALS20% INTERNATIONAL

GREAT ORMOND STREET95% INTERNATIONAL

THE LONDON MARKET

Private Hospitals NHS Private Units0

100

200

300

400

500

600

700

800

900

1000

717

199

184

73

InternationalUK£272m

£901m

INTERNATIONAL PATIENT REVENUE (FOR HOSPITALS)

£257m

UK: INBOUND MEDICAL TOURISTS

2005 2006 2007 2008 2009 2010 2011 2012 20130

10,00020,00030,00040,00050,00060,00070,00080,00090,000

100,000

50,000

66,000 64,000 61,00051,000 52,000

58,000 62,00053,000

International Passenger Survey

WHAT’S GOING ON IN THE MEDICAL TRAVEL WORLD?

THE MEDICAL TRAVEL MARKET

DUBAI

DUBAI HEALTHCARE CITY

OUTBOUND FROM DUBAI

Germany; 43%

Thailand; 21%

UK; 11%

India; 9%

USA; 4%Singapore; 4%

Other; 8%

Most popular destinations

TURKEY

TURKEY

MALAYSIA

MALAYSIA HEALTHCARE• 42 staff• Government

funded• Support of

Private Hospitals Association

• 5 offices abroad

MALAYSIA HEALTHCARE

MALAYSIA: THE NUMBERS

2010 2011 2012 20130

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

393,000

583,000

672,000 700,000

Inbound medical tourists

IS MALAYSIA A THREAT?

IS MALAYSIA A THREAT?

THE MEDICAL TOURISM CLUSTER

THE CLUSTER CONCEPT

THE MEDICAL TOURISM CLUSTER

CLUSTER1+1 = 3

BRAND

MARKETING

STANDARDS

SERVICES

LET’S DO IT IN HEALTHCARE…

“Where do you go for great health care in Las Vegas?”

“The airport…...”

HEALTHCARE IN BAVARIA

WORKING TOGETHER

WHERE IS THE BIGGEST MEDICAL TOURISM CLUSTER IN THE WORLD?

QUESTIONS FOR SUE TO POSE

SHOULD WE TRY TO CREATE A HARLEY STREET “CLUSTER”

• Response 1: GREAT IDEA• Response 2: GOOD IDEA• Response 3: UNDECIDED• Response 4: POOR IDEA• Response 5: WASTE OF TIME

SHOULD WE FOCUS ON HARLEY STREET, LONDON OR THE UK?

• Response 1: HARLEY STREET• Response 2: LONDON• Response 2: UK