The Scandinavia Show 2010 - Showguide

All the best of brand Scandinavia for you to taste, test and buy!

Showguide

9-10 October 2010Olympia Conference Centre,Hammersmith Road, London

Welcome,The Olympia Conference Centre in Kensington, London, will be bustling with ex-citement on 9-10 October, as Scandie lovers take over its corridors and exhibitionhalls. Scan Magazine is the proud organizer of this event, which will be a uniqueshowcase for Nordic expertise in the fields of fashion, food, design and travel.

There are numerous brands that are already flying the flag for Scandinavianworkmanship, ingenuity and innovation around the world, but this show will giveanother healthy boost and a lot of media exposure for a whole new batch of ex-quisite exports, with some internationally renowned names sprinkled betweenthem. You just cannot miss out on this opportunity to experience the best of thebest that Denmark, Sweden, Norway, Finland and Iceland have to offer.

Visitors will have the opportunity to taste Scandinavian food and see Nordic de-sign classics as well as find inspiration for Scandinavian travel. You will also getthe unique chance to discuss all these different products and experiences withthe brand representatives themselves. The show is the first of its kind to be heldin London and will definitely get people talking about all things Scandinavian.

The show will include something for all visitors to enjoy (no matter the age orcultural preference) with its superb programme of entertainment, including anexclusive live fashion show; food and drink presentations; an appearance bySwedish bestselling author Liza Marklund; live music on both days as well aschildren’s movies and a Viking experience for the little ones.

The Scandinavia Show will be the UK’s single most important showcase forNordic tourism, food, fashion and design this year, and it should not be missedby anyone with a keen interest in or personal connection to Brand Scandinavia.

We would like to take this opportunity to thank our sponsors for their support.

Enjoy the show!The Scandinavia Show Team

9-10 October 2010 Olympia Conference Centre, London

All the best of brand Scandinavia for you to taste, test and buy!

ContentsFashion ........................4See new collections byDay Birger et Mikkelsen,Pandora Jewellery etc. inan exclusive fashion show.

Food ............................6Experience the best inNordic food, including theregion's famous cheeseand vodka.

Design ..........................8Get acquainted with thebest Nordic design brandsout there, including Volvoand Bang & Olufsen.

Travel ........................14Scandinavia makes a greatholiday destination. VisitSweden, Denmark, Finland,Norway or Iceland.

Programme ..........................................21

Interview with Liza Marklund ..............23

Floor Plan ............................................24

Exhibitors ..............................................24

Tasty Treats ..........................................27

The Scandinavia Show 2010 | Welcome

2 | Showguide | October 2010

Produced by Scan Magazine Ltd

Executive Editor: Thomas WintherCreative Director: Mads E. PetersenEditor: Nia KajastieCopy Editor: Mark Rogers

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The Scandinavia Show 2010 | Fashion

On the first day of The Scandinavia Show,an exclusive live fashion show finally in-troduces the best of Scandinavian fashionto the UK audience.

Scandinavian fashion boutique WildSwans will be hosting the fashion show,and you could not find a more suitablecandidate for the job. The first Wild Swansshop opened in 2006 and its ongoingsuccess indicates a distinctly growingdemand for Scandinavian designerbrands in the UK. The Danish owner ofthe boutique, Caroline van Luthje, tellsus more about what to look forward to inthe upcoming show: “The show will in-clude selected brands from the WildSwans shops, showcasing their AW10collections. We are hosting a high impactshow that brings the best of Scandinavianfashion to the UK. We have 6 designerstaking part with 12-15 looks, with every-thing from casual day wear to eveningand couture.”

The show will also be sponsored by Dan-ish jewellery brand PANDORA, which hasalready gained a strong international rep-utation. Maria Hojgaard, UK Retail Mar-keting Manager for PANDORA, talks abouttheir contribution to the show: “The mod-els will be wearing PANDORA jewelleryincluding the latest 2010 fall collection.This will be the first time that PANDORA’sexciting new designs have been exhibitedin the UK, including the introduction ofwatches and exclusive Rose Gold Love-Pods. We will also be holding regularcompetitions, which give the attendees achance to win a stunning piece of our jew-ellery.” So you had better make your wayto the Olympia Conference Centre on 9October to discover your perfect au-tumn/winter look for this year.

Only 500 fashion show tickets will be givenout exclusively to the first people to comethrough the doors on Saturday 9 Octoberat The Scandinavia Show.

Scandinavia shows some forward fashionthinkingScandinavians have been recognized as frontrunners in the field of interior design for years, but in the fashion worldthey have been taking baby steps until quite recently, when things really started happening. The world finally tooknotice of the talent that had been brewing in the North for a long time.

Fashion Show Organizer:

Fashion Show Sponsors:PandoraRabens SalonerDAY BIRGER ET MIKKELSENELISE GUGHonkydoryInexcess Fashion Ltd

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The Scandinavia Show 2010 | Food

Scandinavian food and drink is well-known for being fresh and fragrant, with alot of natural ingredients and flavours.The influences are often drawn straightfrom nature, and the flavours also repre-sent this ideal. Michael Boaler, BrandManager for Finlandia Vodka, wants topromote this same concept: “Finlandiarepresents all that is pure about Finland –from our locally sourced ingredients tothe nature from which we are born.”

Another very Scandinavian trait is the im-portance of healthy ingredients, which isvery much interlinked with the natural ori-gin of the produce. “With Scandinaviancuisine and the Nordic diet at the forefrontof the British consumer’s mind, we lookforward to seeing a range of visitors atthe event, enthused by the exciting andhealthy lifestyle of all our Northern Euro-pean neighbours,” says Matt Levett, Mar-keting Executive of Norseland. “We will

also have the chance to let visitors try ourrange of fantastic cheeses and get feed-back.”

Promoting Brand Scandinavia

The specific foods and brands that Scan-dies really love are an integral part ofScandinavian identity and culture. Thereare some ‘Marmites’ among them, ofcourse, such as salmiakki (salty liquorice)which is one of those ‘love it or hate it’products. But most of the food is very ac-

cessible to everyone. Lynne Dickens, Mar-keting Consultant for Danish Food Direct,talks about the impact of their part of theexhibition: “We are bringing in some fan-tastic new products to launch at the show,many of which are extremely nutritiousand equally delicious. Hopefully there willbe plenty of visitors who have never triedit before and will become converts fromthat moment on, as well as Scandinavianswho will be delighted to find so manyhome comforts available here in the UK.”

Nordic food & drink inspired by naturePlease listen to the grumbling in your tummy, and make your way to the food stands at The Scandinavia Show for ataste and a tipple of the best Scandinavian produce and brands out there. You will not be disappointed by the widerange of exhibitors, as there will be something for everyone, fromNorwegian waffles for those with a real sweet toothto Finnish vodka for the thirsty liquor connoisseur.

The best of Danish Food Direct to your door!

Stor nyhed...all your favourite gourmet treats are now available to order in the UK, hand packed and delivered direct to your door. Choose from a wide selection of Danish food and drinks including speciality breads and crackers, cheese, herring and salami, caviar, mussels, pates and spreads, cooking and baking ingredients, chocolate and marzipan, spices, ready-made meals, cakes, cookies, sweets, liquorice and much more.

Think of us as your local Danish deli, just a phone call or click away.

To order, call Vivian on 01234 888788 or go to www.DanishFoodDirect.co.uk

Visit your local Danish Deli today!

Visit us on stand 91,where you can enter our FREE prize draw to win a Christmas hamper AND sample some truly great food and drink!

You can also �nd out more about our corporate hampers...


The Scandinavia Show 2010 | Design

The Scandinavia Show creates an excel-lent opportunity for design lovers to getacquainted with the Nordic way of life andall the amazing brands Norway, Finland,Sweden, Denmark and Iceland have to of-fer. Scandinavian designers have alwaysbeen inspired by everyday life and theshapes and patterns found in Nordic na-ture. Accordingly, themix between mini-malism, functional-ity, stream-linedcontours, quality ma-terials and quirky de-tails is what trulysets Scandinaviandesign apart from the rest. There is beautyin simplicity, and the Scandies haveknown this for a long time.

Stylishly Scandinavian Brands

The exhibitors include designers, retailoutlets and online stores that offer furni-

ture and home accessories (BoConcept,Getama, Danish Homestore, Skandium,Scandi Living, The Swedish Chair, North-light Design, Flor Unikon & Nordic De-sign Forum), as well as kitchen solutions(Sola Swedish Kitchens), audio-visual so-lutions (Bang & Olufsen), jewellery

(Gråsilver) and other famous staples ofScandinavian design (Volvo). It is an im-pressive blend of classic styles and mod-ern influences, which might inspire you totake some of these Scandinavian designideas back home.

Zoe Shields, Retail Account Manager ofBoConcept, explains what we can expectfrom their part of the show: “We will beexhibiting our new collection to belaunched in September 2010, as well asshowing some of our classic design iconssuch as the Imola chair. On top of this wewill have a selection of our stylish acces-

sories, which we willbe selling at specialshow prices.”

So you could be go-ing home with a bagfull of fantastic littlefinds and your head

full of exciting ideas, as well as a feelingof true customer satisfaction. “I really lookforward to selling directly to the publicand showing them our lovely products, aswe usually only sell online and do not getthat customer contact,” says Linda Swar-brick, Founder of Scandi Living.

Scandinavian Design stands for timelesselegance & sleek beautyAll your Nordic design needs are covered at The Scandinavia Show, with exhibitors delighting you with interior designclassics as well as contemporary creations that represent the innovative spirit and unique character of theScandinavians.

Le Klint Floor lamp 371 by Flemming Agger

WoodnotesHorizon rug by Ritva Puotila

CassinaLC2 chair by Le Corbusier

KnollBertoia Diamond chairby Harry Bertoia

Erik JørgensenOx chair by Hans Wegner

Georg Jensen Dew Drop necklace by Torun Bülow-Hübe

CappelliniBambi table by Nendo / Oki Sato

Fritz HansenSwan chair by Arne Jacobsen

Iittala The Catcher by Oiva Toikka

Marimekko Kesatori by Aino Maija Metsola

Swedese Flower Mono table by Christina Schwarzer

AsplundKilt cabinet by Claesson Koivisto Rune

Graphic Design by Commercial Art

New Online Store!www.skandium.com

SkandiumHead office & Contract salesT020 7823 8874F 020 7584 [email protected]

SkandiumSelfridges400 Oxford StreetLondon W1A 1ABT020 7318 3379

Skandium86 Marylebone High StreetLondon W1U 4QST020 7935 [email protected]

Skandium247 Brompton RoadLondon SW3 2EPT020 7584 [email protected]

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ORIGINALDESIGN HANS J. WEGNER

Represented in the UK by:

Schiang 58 Holywell Hill St AlbansTel: 01727 851122www.schiang.com

GETAMA DANMARK A/SDK-9631 GedstedTel: +45 98645300

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DESIGN HANS J. WEGNERSIGN HANS J. WEGNERORIGINAL

WEGNER

Represented in the UK by:K by:

Schiang 58 Holywell Hill St

.schiang.comwww122el: 01727 851TTel: 01727 851

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The Scandinavia Show 2010 | Travel

Scandinavia is one of the most beautifulplaces to travel to in both winter and sum-mer, as the different seasons bring outcompletely new and astounding featuresin each distinct area. Gabriel Dorch, Meet-ings & Incentives Manager for Visit Swe-den, wants to emphasise how diverseSweden can be as a holiday destination:“Stockholm is a major international citywith great shopping, quality eateries inabundance, fabulous standard hotels, aninternationally renowned club and musicscene and a vibrant cultural life. In WestSweden and Gothenburg, you can stay in alighthouse, enjoy a lobster safari, explorethe archipelago for sea kayaking, sampleinspiring culinary experiences or simplydrive and appreciate the outdoor life.”

Riitta Balza, Senior Consultant for Fin-pro, talks about their expectations for theshow: “We want to attract consumers todiscover the diversity and beauty of thecountry. Finland is closer than it seems –only 2 hours 30 minutes away from the

UK, with a good cost-to-quality ratio. It isa safe, family-friendly country without anymaddening crowds, just plenty of pure,clean air and nature.”

Henrik Kahn, Director of Visit Denmark,also sings the praises of Scandinavianversatility: “We are really looking forwardto presenting what Denmark has to offeras a great holiday destination for all agegroups. City break holidays to Copen-hagen with its abundance of historic sitesand trendy shops and bars are growing inpopularity by the year.”

The show is eagerly awaited, not only byits visitors, but also by the exhibitors, whoreally want to encourage everyone to ex-perience Scandinavia as never before. “Iam really excited about the ScandinaviaShow. It is the first consumer show inLondon that is 100% dedicated to allthings Scandinavian, and it will be reallyinteresting to speak to the visitors whodrop by our stand to find out what moti-vates them to travel to Norway!” saysCatherine Foster, Country Manager forInnovation Norway.

Experience the many faces of ScandinaviaFrom the aurora borealis to a thousand lakes, Scandinavia is known for its magnificent natural phenomena andlandscapes. These are things that everyone should certainly have a chance to experience, but Scandinavia is farmore multifaceted than one might imagine at first. There are beautiful seaside towns with sandy beaches, citiesmade for shopping, cultural capitals, gorgeous glaciers, historical sites – the list just goes on and on.

ExperienceDenmark

at the Scandinavia Show

An appealing mix of breathtaking beaches,idyllic countryside, historic towns and awealth of world-class experiences andattractions await you in Denmark.

Visit the Danish capital Copenhagen - abustling metropolis, with a wide range ofcultural venues and events. The city centreis small and compact and major sights arewithin walking distance of each other.

For a spectacular countryside visit NorthJutland. The northern part of Denmarkoffers small city charm, long sandybeaches and extraordinary nature makingit the Danes’ favourite holiday destination.

Merry Christmas!From mid November onwards you canenjoy concerts, entertainment andChristmas markets all around Denmark.This is an ideal opportunity to get atraditional Danish Christmas experienceand enjoy a short break away in fairytalesurroundings.

See us at STAND 61 ‘The Scandinavia Show’Olympia 9-10 OctoberExhibitors & partners include:EasyJet • Norwegian • DFDSCopenhagen Jazz FestivalVisitAalborg • VisitNordjylland

WIN a trip to Copenhagen and eat in the world’sbest restaurant - NOMA!Have you ever dreamt of eating in the world’s best restaurant? Here is your chanceto win a trip to Copenhagen to do just that. The winner of this trip for two peoplewill fly from London Gatwick to Copenhagen by Norwegian on Friday 10th Decemberand spend two nights in a four-star Choice hotel. On Saturday 11th December atable is reserved at NOMA, voted the world’s best restaurant in 2010.

While in Copenhagen, don’t miss out on a visit to the fabulous Tivoli GardensChristmas Market and enjoy true Danish Christmas spirit in enchanting surroundings.

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Enter the competition on our website: visitdenmark.com/scandinaviashowTerms and Conditions apply, see our website.

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NORWAY’S NORTHERN LIGHTSRediscover your sense of wonder

Norway’s Northern Lights will simply take your breath away.

They’re nature’s most spectacular, colourful lightshow. By day, Norway’s other natural wonders are just as breathtaking. Unspoilt scenery, rich wildlife, great cuisine, friendly towns and many winter activities are waiting for you to enjoy.

Fly to Tromsø with Norwegian, from only £53*

Don’t forget to see us at the Scandinavian show 9 - 10 October 2010.

visitnorway.co.uk

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imaginative city breaks

spectacular untamed wilderness

bags of culture, old and new

fun in Sweden’s great outdoors

Enjoy it all in Sweden!

VisitSweden is a communications company that works to promote the brand

of Sweden and the Swedish destinations and experiences internationally.

COME AND BE INSPIRED BY ICELANDEvery day, as usual for the last 1100 years, naturehas given us some good excuses to go out and explore.From the glaciers to Jökulsárlón, Iceland ismoreawake than ever. Now is a great time to visit.

Formore information visitwww.InspiredByIceland.comorwww.visiticeland.com

Come and visit us at stand no. 63.

THE MODERN ENCYCLOPEDIA

HHusky

A dog with muscles. Huskies are well-known for their long-distance-running abilities. That’s why they are traditionally used to pull dogsleds in northern Finland. An important part of the real winter experience.

For a brochure contact your Travel Agent,call 08705 772299 or visit fredolsencruises.co.uk

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Showguide | October 2010 | 21

The Scandinavia Show 2010 | Programme

Saturday 9 October 2010

Auditorium:

13.00 Fashion Show15.00 Liza Marklund16.30 Copenhagen Jazz Festival

Presents: Blue Lotus

Foyer:

12.00 Trina Hahnemann14.00 Viking Battle of Champions15.30 Beer Tasting

Children's Zone:

All day Nordic Children's Cinema12.00 Viking Storytelling

Sunday 10 October 2010

Auditorium:

10.30 Visit Sweden11.30 Why Dalarna?12.30 Copenhagen Jazz Festival

Presents: Blue Lotus13.30 Lars Tharp14.30 A Year in Scandinavia16.00 Finnish Tango Music by

Uusikuu

Foyer Sunday:

11.00 Nordic know-how with ClasOhlson and Craig Phillips

12.00 Trina Hahnemann13.00 Viking Battle of Champions13.30 Nordic know-how with Clas

Ohlson and Craig Phillips14.00 Viking Archery Talk14.45 Nordic know-how with Clas

Ohlson and Craig Phillips15.30 Beer Tasting16.30 Nordic know-how with Clas

Ohlson and Craig Phillips

Children's Zone:

All day Nordic Children's CinemaAll day Performances by the Clown12.00 Viking Storytelling14.00 The Mole Children’s Theatre

The Scandinavia Show Programme

AUDITORIUM

Fashion ShowThe Scandinavia Show is holding an exclusivelive fashion show to introduce the best ofScandinavian fashion to the UK audience. Seethe latest collections by Day Birger Mikkelsenand Pandora Jewellery.

Liza MarklundLiza Marklund, Scandinavia’s most successfulfemale crime writer, is an author, journalist,columnist and goodwill ambassador forUNICEF. Her crime novels featuring the gutsyreporter Annika Bengtzon instantly became aninternational hit, and Marklund’s books havesold over 11 million copies in 30 languages todate. Meet the bestselling Swedish author.

Copenhagen Jazz Festival Presents:Blue LotusExperience a live jazz performance. MikkelNordsø is one of Denmark’s most famousguitarists. Tine Rehling is one of Scandinavia’sfew full-time solo and chamber harpists. OleTheill is a versatile and imaginative drummerand a unique tabla-player with three albums inhis own name. An unusual trio, in an excitingcombination of sounds from tablas, harp andacoustic guitar, inspired by their respectiveexperiences with the music of South Americaand India and the classical chamber repertoireand – naturally – Scandinavia.

Why Dalarna?The region of Dalarna in Sweden is oftendescribed as “Sweden in miniature because ofthe array of different sights and landscapes itfeatures, including mountains, forests, lakes,hills and plains, towns, cities and wild opencountry.” Marion Freitag and David Cluer,immigrants from Germany and Great Britain,will talk about their own perception of startingup a new life in Dalarna.

Visit Sweden – your top ScandinaviandestinationRepresentatives from the most popular areasin Sweden will take you on a journey to clean,green, compact cities built on water, withdelicious food as well as traditional andcontemporary culture and crafts. Swedenoffers regions that are close to the countryside,tranquil and meadowy, dotted with manorhouses, or mountainous and dramatic, withroaring rivers and glass-like lakes.

Lars Tharp - Journeys in Time and DesignHaving travelled widely through all the Nordiclands, Lars Tharp takes us on his personal tourof Scandinavia. From his native Copenhagen tothe frozen tip of Spitzbergen, from Erik the Redin Greenland to Sibelius and the Gulf of

The show’s superb programme of comprehensive entertainment promises to caterto all tastes and preferences, as well as all ages. The entertainment programme in-cludes, amongst other things, an exclusive live fashion show; food, drink and travelpresentations; a historical tour of Scandinavia with Antique Roadshow’s Lars Tharp;an appearance by Swedish bestselling crime author LizaMarklund; livemusic on bothdays, as well as children’s movies, theatre and a Viking experience.


The Scandinavia Show 2010 | Programme

Finland, picking out places and people as wellas some of the iconic “Things” – both old andnew – which punctuate the interconnectedhistories of these remarkable lands. Whetherwith Viking ships, bridges, silver, glass,ceramics or other fields of Design, Scandinaviahas left its ancient and modern mark on everycontinent. We also touch upon the first foreignouting of the BBC Antiques Roadshow and thediscoveries made by Lars at Kronborg, Elsinor.

A year in ScandinaviaJoin the experts from Discover the World. Findout where you should travel at different timesof the year and how to get the most out of yourholiday. Experience the very best of Sweden,Finland, Norway, Iceland and Greenland.Witness Iceland’s spectacular scenery andstunning geological features year round, enjoybeautiful Sweden and Norway in the summer,or experience the magic of the Icehotel inSwedish Lapland and the Northern Lightsthroughout Scandinavia in the winter.

Finnish Tango music by UusikuuUusikuu are one of the most interesting andoriginal interpreters of Finnish tango. Thequintet’s critically acclaimed second albumBabylonia was released earlier this year onHumppa Records. Uusikuu’s music dates backto the 1930s and 1940s, but they give the oldrhythms and melodies a deep cleansingtreatment andmake them current and relevantfor the 21st century. They strip the songs totheir bare bones and then reconstruct themand decorate them with jazz, musette andblues influences. The fruits of their labour aredelivered to the audience by one of the mostsoulful new Finnish singing sensations LauraRyhänen as well as the talented Uusikuumusicians.

FOYER

Trina HahnemannAfter releasing her second cookbook inEnglish, The Nordic Diet, Trina Hahnemann isto visit The Scandinavia Show with a cookingdemonstration, book signing and interestingdiscussions on food.

VikingsThe young and the young-at-heart willexperience a special treat when the Vikingstake over. Exciting events include a ‘meet andgreet’ with Viking warriors, a small skirmish,the battle of the champions, storytelling as wellas children’s arena activities. We guarantee youthat the little ones will not be able to getenough of this unique and adventurous slice ofNordic history!

Beer TastingEngage your taste buds with a nice tipple ofDanish lager or ale. Stefan Kappel, theManaging Director and brewer at RandersBryghus (Randers Brewery), is making aspecial guest appearance on both days of theshow. Kappel will be holding an in-depthpresentation about Randers beers, which alsoincludes a tasting of their finest brews.

Nordic know-how with Clas Ohlson and CraigPhillipsClas Ohlson, the Swedish modern hardwareretailer, is excited to be working with BigBrother One winner, handyman Craig Phillips.Craig will be appearing throughout the day onSunday doing DIY demonstrations and puttingthe Clas Ohlson know-how to the test byanswering your questions about everyday DIYproblems around the home. You should alsoget down to the Clas Ohlson stand to meetCraig and win some great prizes.

CHILDREN’S ZONE

Nordic Children’s CinemaThe Scandinavia Show will be showing Danish,Norwegian and Swedish children’s movies allday long on both exhibition days. The movieswill include Fishing with Sam, Good girl, Pupil’sConcert, Guri Gursjen & Gursjan Gru as well asa Swedish animation series for young childrenbased on the classic books about Laban theLittle Ghost written by Inger & Lasse Sandberg.

A Moment in Time – theatre for children aged3 to 100 yearsA travelling entertainer Asnah Yaba passesthrough a village. As darkness falls hepresents a story-telling-carpet and hangs itbetween two trees. This carpet holds strangeand wonderful tales, which come to life beforethe audience. We are introduced to a myriad ofstories including; the Sun and Moon, Death,the Best Friend, Granddad, Clown and theAncient Heritage of the Elves. In severalinteractive passages, the children becomeintegral in developing the narrative. The MoleTheatre had its 30th anniversary in 2009 whiledanish actor Hans Bay has been performing forchildren and young adults for 35 years.

Subject to changes and cancellations without further notice.


The Scandinavia Show 2010 | Liza Marklund

Her crime novels featuring the gutsyreporter Annika Bengtzon instantlybecame an international hit, andMarklund’s books have sold over 11million copies in 30 languages to date.Come and meet the bestselling Swedishauthor at The Scandinavia Show.

What you are looking forward to mostabout the upcoming Scandinavia Show inLondon?

I love London! I used to live there in theearly 80s. I was working as a waitress insomething called Adam’s OriginalBarbeque Rib House, on the corner ofEarl’s Court Road and Old BromptonRoad (long gone now, may it rest inpeace). I was, most certainly, the worstwaitress in London. I’m not giving you anydetails on this; you have to take my wordfor it… So I am looking forward tobreathing some London air, and ofcourse, I can’t wait to introduce mybooks to the British audience. (Andhopefully I’ll get to eat some Swedishherring!)

There is a big demand for Scandinaviancrime literature at the moment. Is it theStieg Larsson effect, or do you think ithas been a slower, more subtle processthan that?

I think the sudden demand for Scandina-vian crime is a total Stieg Larsson effect.

We’ve had high quality in crime fiction fora number of years, but the Millenniumbooks made the world realize it. It’shelped all the other Scandinavian authorsreach a bigger crowd abroad. Yes, me too.Bless you, Stieg.

You’ve just published a book togetherwith James Patterson. How did thiscollaboration come about?

Jim’s agent called my agent and askedme if I wanted to write a book with him. Iwas just about to take a year off fromwriting. I’d written 12 books in 12 yearsand needed some new thoughts in myhead, learn some new things, and getsome new experiences…. So I had justdecided to study Spanish for a year, fulltime, when I got the question: Would I liketo work with the biggest thriller writer inthe world? Discuss plot and characterand dialogue with him? Would I learnsome new things? Think some newthoughts? Get some new experiences? Ithought hard for about half a second, andthen I said: Sure! And I loved it!

Test drive the new Volvo S60With Volvo dealerships in West and Central Lon-don, and a selection of Volvos outside the show onOlympia Way, VolvoCars London will beon hand to run testdrives from the event.Please enquire at theVolvo stand for moredetails. (Stand 5)

Liza Marklund at The Scandinavia ShowLiza Marklund, Scandinavia’s most successful female crime writer, is an author, journalist, columnist and goodwillambassador for UNICEF. She is also co-owner of the publishing house Piratförlaget, the third biggest publisher inSweden.


The Scandinavia Show 2010 | Floorplan & Exhibitors

Bang & Olufsen Stand 45Bang & Olufsen the famous Danish manufac-turers pioneering audio-visual solutions formany years. With a network of 90 UK retailerswho are able to satisfy every requirement fromthe supply and installation of stand-aloneequipment to fully integrated solutions thatenhance any home.A full list of Bang & Olufsen retailers can befound at: www.bang-olufsen.com/beostores

Bellissima B Jewellery Stand 34Bellissima B has a wide range of precious,semi precious and pearl jewellery includingSouth Sea pearls and Black Tahition pearls.The collection is made up of necklaces, ear-rings, rings, bracelets, pendants and 14-18carat gold jewellery. We also have pashminasfrom Kashmir to suite everyone’s taste.www.bellissimab.com

Best Served Scandinavia Stand 27Best Served Scandinavia offers luxury tailor-made holidays to Scandinavia. Whether youwant a Northern Lights adventure, stay in an icehotel, plan a tailor-made fly-drive holiday orarrange a romantic wedding or honeymoon,the unrivalled knowledge of our tailor-madetravel experts will guide and inspire you.www.best-served.co.uk

BoConcept Stand 15BoConcept is the brand name of Denmark’smost global retail furniture chain with morethan 240 BoConcept Brand stores and 100 stu-

dios in 50 countries. BoConcept offer cus-tomised, coordinated and affordable design fur-niture and accessories. www.boconcept.co.uk

Clas Ohlson Stand 1Clas Ohlson launched in the UK in November2008 and now have seven UK stores in Croydon,Manchester, Reading, Kingston, Watford, Liv-erpool and Leeds. They offer a unique combi-nation of over 10,000 products across home,hardware, multimedia, electrical and leisureranges, at affordable prices. As well as offeringa great range of products at excellent value,what really sets Clas Ohlson apart is their ded-ication to great service. All store staff undergorigorous training in Sweden and have out-standing product knowledge - sometimesthey'll even know what you need before youknow you need it! www.clasohlson.co.uk

Danish Food Direct Stand 91At Danish Food Direct, we've been helping ex-pats and Danish food lovers all over the UK toget their weekly fix of nutritious and deliciousDanish food and drink for some time now.That's individuals, other delicatessans, barsand restaurants. And we can do the same foryou. Think of us as your local Danish deli.www.danishfooddirect.co.uk

95% Danish Stand 8595% Danish will be selling items from tradi-tional Danish brands such as Holmegaard,Kahler, Hoptimist, modern brands includingBorn in Sweden, Ferm Living, Anne Black,

Scanwood plus offering the opportunity to tasteand buy some unique Danish Beers from fam-ily run micro breweries, in fact there will besomething for everyone!www.95percentdanish.co.uk

Danish Homestore Stand 7Danish homestore - devoted to the best of Dan-ish furniture classics. Founded in 1981, theDanish homestore is a well-established storedevoted entirely to Danish furniture classicsfrom Danish makers and designers. Everymonth a new shipment is unpacked and itemscleverly displayed to give you an amazing ex-perience and making regular visits a must.www.danish-homestore.com

Danish-UK Chamber of Commerce Stand 92The Chamber facilitates the improvement oftrade for Anglo-Danish businesses in the UK.Supported by key Anglo-Danish enterprises,we focus on helping small to medium sizedbusinesses through sector-focused events, ca-reer days and business networking opportuni-ties. We also link our members to other rele-vant UK and Nordic organisations.www.ducc.co.uk

VisitDenmark Stand 61Endless sandy beaches, historic cities, worldclass food, short distances and great experi-ences. If you’re looking for a stress free, familyfun holiday or a perfect weekend getaway, thenvisit our stand for ideas and inspiration. MeetDFDS Seaways, VisitAalborg, VisitNorthJutland,

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9-10 October 2010 Olympia Conference Centre, London

FLOORPLAN

The Scandinavia ShowOlympia Conference CentreHammersmith RoadLondon, W14 8UX

Show Opening HoursSaturday 9 October10.00 – 18.00Sunday 10 October10.00 – 17.00

For further information:www.scandinaviashow.co.uk

EXHIBITORS


The Scandinavia Show 2010 | Exhibitors

Copenhagen Jazz Festival, Phaidon Press andEasyjet. DFDS Seaways operate the only ferryservice between the UK and Scandinavia. For adifferent short break destination try Aalborg –a friendly city with attractions and activities forall. It’s also gateway to the fabulous nature ofNorth Jutland. The annual Copenhagen JazzFestival is a major attraction for visitors fromfar and wide. Phaidon Press are the publishersof the new book NOMA, Time and Place inNordic Cuisine. www.visitdenmark.com

Discover the World Stand 65Discover the World is one of the UK’s leadingspecialist tour operators and the world’slargest to Iceland and the ICEHOTEL in SwedishLapland. For 26 years they have been providinginspiring itineraries to select destinationsaround the world including Scandinavia, Ice-land and Greenland. From tailor-made inde-pendent holidays to leisurely self-drive touringand short winter breaks there is something tosuit every taste and budget.www.discover-the-world.co.uk

Dröm UK Stand 51WELCOME TO A WORLD OF WELLBEING:Dröm UK are suppliers of the finest qualitysaunas, steam rooms, steam showers andspas. We offer a complete range of bespoke andprefabricated rooms in all shapes and sizes –from compact home bathroommodels to large,exclusive facilities for mansions, hotels andhealth spas. www.dromuk.com

Ekornes Stand 69Stressless® by Ekornes was introduced in1971, as the first recliner designed to meetyour body’s need for movement and support.Offering patented features, from the glide sys-tem that follows your slightest movement, tothe Plus™ system for correct neck and lumbarsupport. The range also includes sofas and oc-casional tables. www.ekornes.co.uk

Visit Finland Stand 25Finland offers cutting edge design, waterwaysand woodlands.The contrast of slick moderncities and remote wilderness twinned with thecreative nature of the Finns makes it a breathof fresh air for the independent minded trav-eller. Choose the city of Tampere in the lake re-gion with it’s urban charm and appeal of un-spoiled nature and great lakeside views as wellas fabulous shopping, restaurants, nightlife andauthentic Xmas Market. Want to visit Laplandand Kuusamo for Santa or skiing and winteradventures, then BLUE1 will take you therewith great connections from UK via Helsinki.www.visitfinland.com/uk

Finnish Church London Stand 99The Finnish Seamen's Mission was establishedin 1875. Today our church is a Christian, cul-tural and social meeting place for all Finnswho live either permanently or temporarily inGreat Britain or in Ireland. The Church is will-ing to help all Finns in trouble, but you canalso come to Church even when you just missFinnish black rye bread, sal ammoniac sweetsor the traditional Finnish sauna.www.finnishchurch.org.uk

Finlandia Vodka Stand 71It’s Finland’s untouched land that makes Fin-landia Vodka so pure. Derived from nature, Fin-landia symbolises purity, harmony and respect,capturing the essence of Finnish culture. Fin-landia uses two key ingredients; Glacial springwater which is so pure it need not be filteredand six row barley which has minimal fuseloils giving a less grainy tasting vodka thanwheat. These ingredients and our state of theart distillery deliver an unsurpassed clean,crisp taste – as we believe vodka should be.www.finlandia.com

Flor Unikon Stand 81Flor Unikon Flower Workshop is a unique Scan-dinavian style Florist shop managed by FinnishFlorists in London and Helsinki. We offer bothprivate and corporate services , whether this isdecorating your home or producing glamorousbouquets for your clients, friends and family.www.flor-unikon.com

GETAMA DANMARK A/S Stand 13GETAMA A/S is Denmark’s oldest company toproduce furniture designed by Hans J. Wegner.The Getama logo is your guarantee that eachindividual piece is produced under strict qual-ity control using only the best materials ac-cording to Wegner’s original design and bearshis signature. Getama furniture meets all UKsafety standards for fire retardancy.www.getama.dk

Gråsilver Stand 11Gråsilver has a vocational passion for Scandi-navian design creating a unique and distinctivejewellery collection. The collection consists ofrare and one-off carefully selected vintagepieces in sterling silver and semi preciousstones designed by celebrated Scandinaviandesigners such as Georg Jensen, Torun, Bu-low-Hube, Nanna Ditzel, Hans Hansen, Bjornwekstron and Henning Koppel. Specialising in20th century design Gråsilver have created acollection of exquisite pieces that are contem-porary, iconic and timeless.www.grasilver.com

Guild Travel Stand 23LET US INTRODUCE FINLAND TO YOU! Take ahusky ride in Lapland? Have a real white wed-ding under the northern lights? See brownbears in their natural surroundings? City breakin Helsinki, the capital of cool? Guild Travel Ltdis the leading Finland specialist in the UK.www.guildtravel.com

Visit Iceland Stand 63Iceland will inspire you. Be captivated by Ice-land’s creative energy: cool Icelandic design,contemporary culture, vibrant arts, fashion andmusic scene, and experience the buzzingnightlife of the dynamic capital, Reykjavik. Dis-cover a unique natural playground and experi-ence Nature as you’ve never seen it before:abundant wildlife, pure clean air, vast unspoiltopen spaces and unparalleled geographicalwonders waterfalls, boiling mud pools, majes-tic glaciers and, of course, active volcanoes!www.visiticeland.com

Kozi Kids Stand 97KoziKidz is a range of Swedish designed, fash-ionable and functional outdoor clothing forkids. From 100% water and wind-proof rain-wear to soft & cosy fleeces for snuggling up inon breezy days or after a day out facing the el-ements, KoziKidz allows children to enjoy play-ing outside whatever the weather.www.kozikidz.co.uk

Liquid Graphic Board Gamess Stand 102Danish designed board games. You will have aunique opportunity to be the first to see and buythe brand new children’s board game ‘Shhh orTell it.’ This game is not yet on sale in any shop.www.liquid-graphic.com

Madsen Restaurant Stand 77The leading Scandinavian restaurant in London.For lunch Madsen offers delicious open sand-wiches, herring platters and warm dishes. Theseasonal dinner menu features traditional andmodern Nordic dishes with an emphasis onthe Danish and Swedish cuisine. Madsen pridesitself on its Scandinavian design heritage withPh lamps and pale wooden floors.www.madsenrestaurant.com

Magnetic North Travel Stand 21Magnetic North offers tours and tailor madeholidays to Scandinavia and Northern Europe.We travel to seas, mountains, fjords and forests– where people and nature have a story to tell.We’ll help you experience the Northern Lightsand midnight sun, and provide inspiration foractive adventures and handpicked, qualitylodging.www.magneticnorth.travel

Move to Dalarna Stand 55The region of Dalarna in Sweden invites you totake the bold step of starting a new life here.Many people from all over the world have foundit to be the ideal place to live. That is becauseDalarna offers a combination of space forminds, creativity, excellent career prospectsand the kind of life many people are longing for.www.dalarna.se

Nils Oscar Stand 93Nils Oscar is the premier Craft-Brewery inSweden. Winning over 50 awards all over theworld, God Lager, the flagship brand is nowavailable in the UK via premium outlets likeWaitrose. Described by Adrian Tierney-Jones(Daily Telegraph) as "a sexy Marilyn Monroe ofa lagered beer, a beer that sways onto thepalate expressing big bold flavour colours aswell as soft and seductive notes."www.nils-oscar.co.uk

Nordic Elements Stand 39Nordic Elements offer a great choice of homeaccessories and children’s products for the de-sign conscious family. The collection is sourcedin Scandinavia from a unique selection of com-panies with focus on design, quality and prac-ticality. The products are timeless and will fitinto most lives and homes of the 21st centuryfamily.www.nordicelements.com


The Scandinavia Show 2010 | Exhibitors

Nordic Design Forum Stand 9Nordic Design Forum is dedicated to showcas-ing a range of new or emerging Nordic design-ers and producers that are either unknown out-side their domestic market or region or haveyet to become available in the UK. Its focus isupon high quality home interior items and de-signer accessories representing all four ele-ments of the Nordic tradition (wood, glass, tex-tiles and ceramics).www.nordicdesignforum.co.uk

Visit Norway Stand 33Norway is a great destination all year around –whether you want to see the spectacularNorthern Lights, ski down slopes with magnif-icent fjords andmountains as the perfect back-drop, enjoy the magic midnight sun, or hike inbreathtaking scenery. A visit to Norway – only a2 hour flight away - will leave you spellbound.www.visitnorway.co.uk

Den Norske Klub Ltd Stand 83Den Norske Klub has been a social focal pointfor Norwegians in and around London since1887. The Klub offers fun and interestinglunches and dinners, informal gatherings, golfevents and more throughout the year.We want you as our member.www.dennorskeklub.co.uk

Norseland Ltd Stand 101Norseland will be bringing our treasured se-lection of Scandinavia’s finest cheeses. Comeand try these Nordic delights, from the sweetand nutty flavour of Jarlsberg, to the smoothgoat’s cheese of Snofrisk andmany more. Findout what Scandinavian cheese has to offer withour exquisite range.www.jarlsberg.co.uk

Norwegian Air Shuttle Stand 57Norwegian is Scandinavia’s the largest low costairline with nearly 11 million passengers andrecord financial results in 2009. Norwegian cur-rently operates 230 routes to more than 90 des-tinations and has 64 weekly departures fromthe UK to Scandinavia from £29 one-way in-cluding taxes.www.norwegian.com

The Norwegian Church in London Stand 75The Norwegian Church today is Church andsocial centre for all Norwegians in London of-fering a wide range of activities. Services are at11 every Sunday, followed by coffee and waffles.The church has a shop selling Norwegiangoods.www.sjomannskirken.no/london

The Norwegian School in London Stand 95The Norwegian School in London is an inde-pendent English school with a Norwegian ap-proach. The school offers full-time educationfor children age 3-16 according to the nationalNorwegian Curriculum. In a friendly and sup-portive environment our qualified and commit-ted staff offers a good level of education inmixed age groups.www.dnslondon.com

Orrefors / Stand 19Kosta Boda Crystal LightingA fusion of beautifully crafted crystal glass andunique designs, that undeniably, will becomethe focal point of any room. Around the worldOrrefors is associated with unique glass arti-cles, art glass, and custom glass that all addbeauty to our everyday life.www.crystallighting.net

PANDORA Stand 67PANDORA is a Danish, global jewellery brandrenowned for its signature charm braceletsand handcrafted gold and sterling silvercharms. PANDORA’s collection also includes ir-resistible stackable rings, interchangeable ear-rings and the 18ct gold LovePods collection.www.pandora.net/uk

Raindrops Stand 100Raindrops – Children’s Outdoor Clothing Spe-cialists from Scandinavia. Passionate aboutquality functional clothing ideal for thegreat outdoors. Waterproofs, Skiwear, Wellies& Snowboots, Thermals, Hats, Moccasins andaccessories. From ages 6 months to 14 years.www.raindrops.co.uk

Rekorderlig Cider Stand 94Made from the purest spring water that runsunder our fourth generation family brewery inSweden, Rekorderlig Ciders are so crisp andultra refreshing they are perfect for (or dream-ing of) summer days! For total refreshmentserve (on ice) in a Rekorderlig glass and enjoywith some good friends!www.rekorderligcider.com

Scan Magazine Stand 35Scan Magazine is the UK’s only monthly publi-cation showcasing the best of Scandinavia. Visitour stand for our special subscription show offer.www.scanmagazine.co.uk

Scandi Living Stand 37Scandi Living is an online boutique offeringhigh quality, stylish and sought-after Scandi-navian home interiors and gifts. We stockbrands such as Linum, Orrefors, Himla,Hoganas and FermLiving. We help you create adesired atmosphere and transform a room -with a little bit of a Scandinavian feel to it.www.scandiliving.com

Scandinavian Kitchen Stand 96London's biggest Scandinavian delicatessenand cafe, stocking over 500 food products fromall over Scandinavia and serving a fully blownsmorgasbord of freshly prepared Nordic sand-wiches, salads, cakes and drinks. Located incentral London it is a popular destination foranyone seeking a little window to Scandinavia orsimply has a craving for a tasty hotdog or a hug.www.scandikitchen.co.uk

Skandium Stand 47Skandium presents Scandinavian lifestyle prod-ucts, well manufactured, to enhance the qual-ity of everyday life. From design classics to con-temporary items, furniture, lighting, fabrics,table top, gift items and much much more, youfind it at Skandium.www.skandium.com

Specialised Tours – Scandinavia Stand 53Specialised Tours have been Scandinavian spe-cialists for 30 years, offering personal serviceand knowledgeable advice based on their longexperience. Tailor-made holidays are a spe-ciality throughout the year. Their winter pro-gramme features Northern Lights Breaks, IceHotels and exciting winter activities.For further information call 01342 712785or visit www.specialisedtours.com

Sunvil Discovery Stand 59Sunvil Discovery is a fully bonded, independenttour operator specialising in tailor-made holi-days which allow you to discover European des-tinations (Portugal, the Azores, Madeira, Italy,Sicily, Sweden, Norway, the Faroe Islands, Ro-mania & Armenia) and to suit your individualtravel requirements www.sunvil.co.uk

VisitSweden Stand 29Sweden – clean and green cities with deliciousfood, traditional and contemporary culture.Close to countryside or mountains with riversand lakes. Enjoy outstanding outdoor activi-ties. Stay in stylish or back-to-nature hotels.Shop for traditional crafts or cutting-edge de-sign. Friendly, English-speaking people sharingthe very special Swedish way of life.www.visitsweden.com

The Swedish Chamber Stand 79of Commerce for the UKThe Swedish Chamber of Commerce for the UKwas founded in 1906 and has around 400 Mem-ber companies, representing not only Swedishcompanies but also international companiesinterested in strengthening their existing tieswith Sweden and the UK. Today the SwedishChamber is one of the largest and most activeforeign Chambers in the UK. www.scc.org.uk

Taber Holidays Stand 31Taber Holidays has been a specialist tour op-erator to the Scandinavian countries since1973. We offer a wide selection of year-roundtours for the independent traveller includingpublic transport, motoring, rail, specialistcruising, escorted and self-catering. Our tailor-made service is second to none and perfect forthose wanting something a little bit different.Call 01274 875199 for your free brochure orvisit www.taberhols.co.uk

Totally Swedish Stand 73Swedish products of Swedish quality forSwedes and others in London & UK – That isTotallySwedish! Please visit us on 32 CrawfordStreet in London or www.totallyswedish.com

Volvo Stand 5Innovative technology, beautiful design, envi-ronmental care, quality and driving fun. Thesefive values ensure Volvo continue to build greatcars; none more so than the stunning all-newVolvo S60 – a car created to set pulses racing!www.volvocarslondon.co.uk

Wild Swans Stand 49Wild Swans is 3 unique fashion boutiques thatshowcase one of the best selections of Scan-dinavian fashion in London.www.wild-swans.com


The Scandinavia Show 2010 | Tasty Treats

Among the multitudes of exciting ex-hibitors, you will find representatives fromboth Madsen Restaurant and Scandina-vian Kitchen. These two London-basedScandi eateries know everything there isto know about the traditional Scandinavianclassics that are so popular with theircustomers. The show will thus be thor-oughly infused with their in-depth knowl-edge and infectious enthusiasm for Scan-dinavian cookery.

“We are very excited about the opportunityto reach a wider audience and help themget to know a bit about Scandinavianfood,” says Bronte Blomhoj, Founder ofScandinavian Kitchen. “Most people justknow meatballs and herring, but Scandi-navian food is about so much more thanthat. Daily, in our deli and café located inCentral London, we do just that: intro-duce people to the wonders of the opensandwich, the benefit of the humble ryebread and the superb ingredients we haveavailable. We see ourselves as mini am-bassadors for the food Scandinavians eat

at home as well as the Scandinavian hos-pitality and 'hygge'.”

Madsen Restaurant will also be sellingsome tasty samples of their famouslyfuss-free and healthy Scandinavian cook-ing. Their menu will include, amongstother things, handmade rye bread (some-thing all Scandinavians miss once theymove abroad) as well as some haddockand salmon fishcakes with their own re-moulade sauce.

“I think the show will help spread the wordabout Scandinavian design, Scandinaviaas a travel destination, and of course, itsfood heritage. I think it will also highlightfor the visitors where in London they canfind Scandinavian shops and products.Hopefully some new people will get theireyes opened to what Scandinavia has tooffer,” says Managing Director CharlotteKruse Madsen.

www.scandikitchen.co.ukwww.madsenrestaurant.com

Tasty Treats at the Scandinavia ShowScandinavian food is known for being fresh, fragrant and full of natural flavours. And if you have not yet beenintroduced to the aromatic world of Nordic cuisine, then you have even more reason to be at this year’s ScandinaviaShow, which is a true showcase of the best produce that Scandinavia has to offer.

Photos: Scandinavian Kitchen

Photos: Madsen Restaurant

*Volvo Business Partner Contract hire is available to Business Users only subject to status. Similar offers are available for retail customers, please enquire forfull details. Example excludes VAT and is based on a 36 month non-maintained agreement, profile 3+35, payment in advance of 3 monthly rentals of £2499 +VAT, followed by 35 monthly rentals of £299 + VAT, with a mileage of 10,000 miles per annum. Offer subject to availability for vehicles registered before 30thSeptember 2010. For full terms and conditions please contact a member of our sales team. Fuel Consumption for the all-new Volvo S60 in mpg (l/100 Km):Urban 19.5(14.5) – 40.9(6.9), Extra Urban 38.7(7.3) – 67.3(4.2), Combined 28.5(9.9) – 53.3(5.3). CO2 Emissions 139 – 231 g/km.

THERE’S MORE TO LIFE THAN A VOLVO. THERE’S KNOWING THAT WHEN YOU’VE SPENT YOUR LIFE PLAYING IT SAFE, IT’S TIME TO JUST PLAY. THAT’S WHY YOU DRIVE THE NAUGHTY VOLVO.

INTRODUCING THE ALL-NEW VOLVO S60PuPurere ddririvivingng ppleleasasurure.e TThahat’t’ss whwhatat aawawaititss yoyouu inin tthehe nnauaughghtyty aallll-n-newew VVololvovoS6S60.0. WWitithh aa neneww dydynanamimicc chchasassisis,s, CCorornenerr TrTracactitionon CConontrtrolol ppluluss ToTorqrqueueVeVectctororiningg ththatat hhelelpsps rrededucucee unundedersrsteteerer,, evevereryy bebendnd iiss aa jojoy.y.

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The all-new Volvo S60 is now available from just £299 + VAT per month*.For more information come and see the Volvo stand at The Scandinavia Show,visit our website or contact your local Volvo Cars London centre below.

volvocarslondon.co.uk

Volvo Cars West London 115 Power Road Chiswick W4 5PY020 8834 5858

Volvo Cars North LondonThe Hyde, Edgware Road London NW9 6NW020 8200 9797

Volvo Cars Central London 373-375 Euston Road London NW1 3AR020 7383 8000

Documents

The Scandinavia Show 2010 - Showguide