The Salvation Army HRVA Sponsorship Packet

Hampton Roads Area Command

Annual Sponsorship Opportunities

Dear Friends,

2012 was a year of many changes at The Salvation Army in Hampton Roads. In June, Majors Lewis and Jackie Reckline transferred to command the Greater DC area, and we were welcomed in time to see the name change from the Tidewater Area Command to Hampton Roads Area Command.

These were not the only changes…many lives were changed…for the better. In spite of difficult economic times, we are fortunate to report that we are putting every resource to work to the benefit of our community.

Last year, many people in need sought help because of financial hardships. With high temperatures, we were able to open cooling stations in Portsmouth

and Norfolk. We expanded day services (hygiene care, laundry, case work and counseling) for women from once a week to everyday. When the jet crashed and hurricane winds and waves left people in difficulty, we were there to assist. When the Holidays came, we were able to feed the hungry, visit the lonely, cloth the naked, and bring joy to the lives of children of all ages.

This year, we plan to open two after school programs, a school for performing arts, a lunch meal program for senior adults and a place where homeless men can transition into homes of their own.

And next year, The Salvation Army Ray & Joan Kroc Corps Community Center will open (May 2014).

We are excited! That’s what I said, excited!! You know, thrilled, energized, wound up, ready to go and enthusiastic! Excited about everything that is going on and excited that you are here with us, a part of changing lives! Thank you!

With appreciation,

Captains Brett and Mary Meredith

Please join us on Facebook and SalvationArmyHRVA.org, sign up for our newsletter, keep us in mind for end of year giving and planned giving, volunteer at an event, come for a tour, ………

Letter from the Area Commander

SalvationArmyHRVA.org

Sponsorship Packages

SCOPE•Wetouchover400corporations•10,000volunteers,donors,attendees&participants•12,000spectatorsduringNorfolkTidesopeningweekend•Logorecognitionin2,500copiesoftheannualreport•100,000+webimpressionsonSalvationArmyHRVA.org•40,000impressionsthroughInsideBusinessGivingGuide•333,000impressionsinafullpageadintheVirginian-Pilot

•Estimatedimpactvalueof$80,000

EVENT PARTICIPATION• Evangeline Booth Award (8 invitations)

• Kettle Krush 5k and 1 Mile Fun Run (6 runners)

• Dwight C. Schaubach Golf Classic (2 teams)

• Salvation Army Annual Dinner (16 invitations)

• Holiday Auction & Fashion Show (8 invitations)

• Christmas Distribution (16 invitations to Ribbon Cutting Luncheon)

OVERVIEWThanks to generous community support, The Salvation Army Hampton Roads Area Command is always available to serve those in need. The Army believes in treating each person who comes to us as an individual, not a statistic.

Through generous support at Salvation Army special events, The Salvation Army Hampton Roads Area Command can continue to be a beacon of hope for our neighbors in need and live the promise of doingthemostgood.

Annual Presenting Shield $50,000 (limited to 1)

Contact Nicole Pellegrino for an in-depth review of sponsorship benefits at 757-965-9007

ADDITIONAL FEATURES• Recognition during all events as the Annual Presenting Shield• Recognition as Annual Presenting Shield on • Logo included on all event materials and programs• Banner created and prominently displayed at all events • Social Media mentions throughout year• Quarterly featured videos promoting on-going support on

SalvationArmyHRVA.org and social media• Special introduction and podium time during Annual Dinner• Kettle Krush 5k and 1 Mile Fun Run full page interactive online ad,

article in the race toolkit/program, 10x10 booth at race• Promotional recognition during Kettle Krush 5k and baseball game• Opportunity to provide promotional items at each event


SCOPE•Wetouchover400corporations•10,000volunteers,donors,attendees&participants•12,000spectatorsduringNorfolkTidesopeningweekend•Logorecognitionin2,500copiesoftheannualreport•100,000+webimpressionsonSalvationArmyHRVA.org•333,000impressionsinafullpageadintheVirginian-Pilot


EVENT PARTICIPATION• Evangeline Booth Award (4 invitations)

• Kettle Krush 5k and 1 Mile Fun Run (4 runners)

• Dwight C. Schaubach Golf Classic (1 team)

• Salvation Army Annual Dinner (8 invitations)

• Holiday Auction & Fashion Show (4 invitations)

• Christmas Distribution (8 invitations to Ribbon Cutting Luncheon)

Annual Sustaining Shield $25,000 (limited to 6)

Annual Service Shield $15,000 (limited to 5)SCOPE

•Wetouchover400corporations•10,000volunteers,donors,attendees&participants•Namerecognitionin2,500copiesoftheannualreport•100,000+webimpressionsonSalvationArmyHRVA.org•333,000impressionsinafullpageadintheVirginian-Pilot


ADDITIONAL FEATURES• Recognition during all annual events

• Logo included on all event materials and

programs and SalvationArmyHRVA.org

• Banner displayed during Back to School

distribution, Thanksgiving Feeding and in

Christmas Depot

• Social Media mentions throughout year

when appropriate

ADDITIONAL FEATURES• Recognition during all annual events

• Logo included on all event materials and

programs and SalvationArmyHRVA.org

• Logo in Annual Report

• Banner prominently displayed at Annual

Dinner, and in Christmas Depot

• Social Media mentions throughout year

• Kettle Krush 5k and 1 Mile Fun Run 1/2

page interactive online ad, article in the

race toolkit/program, 10x10 booth at race

Inside Business Giving Guide Advertisement

Logo Prominently Displayed

- -

Presence in Annual ReportLogo Prominently

DisplayedName Recognition Name Recognition

Presence at Norfolk Tides Game during Kettle Krush


Name -

Presence on Harbor Park Electronic Message Board during Kettle Krush Event


Name -

Presence on Full Page Ad in Virginian-Pilot


Name Name

Presence in All Event ProgramsLogo Prominently

DisplayedName Name

Presence at All EventsLogo Prominently

DisplayedName -

Presence on SalvationArmyHRVA.org

Logo Name Name

Evangeline Booth Award Invitations

8 Invitations (1 Table) 4 Invitations -

Kettle Krush Invitations 6 Runners 4 Runners -Golf Tournament Team Entries 2 Teams of 4 1 Team of 4 -Holiday Auction & Fashion Show Invitations

8 Invitations 4 Invitations -

Presence at Annual DinnerLogo Prominently

DisplayedName Recognition -

Annual Dinner Invitations 16 Invitations (2 Tables) 8 Invitations (1 Table) -Leading Steward Podium Time during Annual Dinner

Yes - -

Christmas Depot Ribbon Cutting Invitations

16 Invitations (2 Tables) 8 Invitations (1 Table) -

Doing TheMost Good

Presenting$50,000

Sustaining$25,000

Service$15,000


sm

Contact Nicole Pellegrino for an in-depth review of sponsorship benefits at 757-965-9007

Event Sponsor $5,000 (limited to 1)Receive two tables (16 tickets) to the eventCompany logo/name on event invitationsPremier placement of company logo at eventHalf page ad included in event programSpeaking & presentation opportunityCompany name included in all press releases regarding eventReceive 8 VIP passes to pre-event reception meet & greetCompany logo/name on SalvationArmyHRVA.org

Award Sponsor $2,500 (limited to 2)Receive 8 invitations to eventCompany logo/name on event invitationsPremier placement of company logo at eventHalf page ad included in event programClosing speaking & presentation opportunityCompany name included in all press releases regarding eventReceive 8 VIP passes to pre-event reception meet & greetCompany logo/name on SalvationArmyHRVA.org

Gold Shield Sponsor $1,000Receive 8 invitations to eventLogo placement in event programLogo placement on event sponsor screenOne VIP pass to pre-event reception meet & greetCompany logo on SalvationArmyHRVA.org

Table Sponsor $500 Receive 8 invitations to eventCompany logo/name on tableName listed in event programName listed on event sponsor screenOne VIP pass to pre-event reception meet & greet

Evangeline Booth Award Luncheon

SCOPE• 200+ attendees

• 50+ corporations represented

• 1,000 Web impressions

• Possible logo recognition in media

EVENT DETAILS• March 27, 2013

• Founders Inn, Virginia Beach

• 11:30 AM to 1:30 PM

• Lunch served

OVERVIEWThe Salvation Army Women’s Auxiliary of South Hampton Roads Evangeline Booth Award is given annually to women in the Hampton Roads community who embody and exemplify Ms. Booth’s motto, “There is no reward equal to that of doing the most good to the most people in the most need.”

Through your support of the Evangeline Booth Award, you are providing valuable and much needed funding to the homeless women and children in Hampton Roads who benefit from The Salvation Army’s transitional housing program. This program gives women up to 24 months to save money, learn skills, gain confidence and achieve stability for her family.

Additionally, by attending this event you support the work of women who strive to

improve our community.

OVERVIEWThe Salvation Army Kettle Krush 5k and One Mile Fun Run will bring awareness to The Salvation Army’s spring and summer programming as well as spring and summer needs. Sure, it’s a different season than the Red Kettles are typically used but the reason is the same, to raise funds and awareness of The Salvation Army’s mission to provide human services. This event promises to be fun for all ages and athletic abilities and a great way to learn more about The Salvation Army in

preparation for the 2014 opening of the Kroc Center.

Kettle Krush 5kSCOPE

• 2,000+ attendees


• 10,000+ Web impressions


• Social media mentions & recognition

• 12,000 in attendance at Harbor Park

EVENT DETAILS• April 6, 2013

• Norfolk Waterside

• 8:00 AM to 9:00 PM

• Post-race reception

Presenting Sponsors $24,750 (limited to 3)Title signage as a presenting sponsor of a particular event of eitherCompany logo on race shirt Company logo on the ribbons for race medalsOpportunity for your company to kick-off the eventCompany logo place on race related media and promotional materialsFull page interactive online ad and article in the race toolkit/program

Platinum Kettle Sponsor $14,750 (limited to 2)Logoed sponsors on a race give-away (either hydra pouch or runners hat)Opportunity for your company to present finisher and winner race medalsCompany logo place on race related media and promotional materialsFull page interactive online ad and ½ page article in race toolkit/program

Golden Kettle Sponsor $9,750 (limited to 2)Opportunity for your company to distribute commemorative race mapsCompany logo place on race related media and promotional materialsLogos on glossy printed race flyers and card stock mailersLogo hyperlink on race website, home page, registration page

Silver Kettle Sponsor $4,950 (limited to 3-5)Logoed sponsors on a race give-awayOpportunity for your company to distribute promotional items at race registrationLogo recognition on Nauticus and Tides stadium digital marquees 10x10 booth at race site

Platinum Shield Sponsor $2,9501/6 page interactive online ad in race toolkit/programLogos on glossy printed race flyers and card stock mailers

Golden Shield Sponsor $9751/8 page interactive online ad in race toolkit/programLogos on glossy printed race flyers and card stock mailers

Silver Shield Sponsor $495Logo on sponsor page in the interactive ad in the race toolkit/program online versionLogo in sponsor panel in the commemorative race mapPromotional recognition over the PA during race and baseball gameCompany team with 2 comped runners in both the 5k and 1 Mile Fun RunMarketing material in race bags

DETAILSVisit

KettleKrushToolKit.com for

complete sponsorship level

details and information.

Underwriting Sponsor $10,000 (limit 2)Providesmealsto3,036individualsinHamptonRoads 8playersrecognitionasunderwritingsponsorcompanybannersprominentlydisplayedfrontorback9holessponsorships

Corporate Sponsor $5,000 (limit 5)Providesmealsto1,518individualsinneedinHamptonRoads4playersCompanybannerprominentlydisplayed4HoleSponsorsigns2ndteamavailablefor$1,000

Team Sponsor $2,400 (limit 25)Providesmealsto660individualsinneedinHamptonRoads4players2HoleSponsorsigns

Individual Player Sponsor $600Providesmealsto165individualsinneedinHamptonRoads1playerIndividualnamelistedinprogram&website

Lunch Sponsor $1,500 (limit 2)Providesamealto429individualsinneedinHamptonRoads2playerslogotentsonlunchtables

Putting Green Sponsor $1,250 (limit 2)Providesamealto346individualsinneedinHamptonRoads2playersprominentputtinggreensignage

Driving Range Sponsor $1,250 (limit 2)Providesamealto346individualsinneedinHamptonRoads2playersprominentdrivingrangesignage

Hole Sponsor $350 (36 available) Providesamealto115individualsinneedinHamptonRoads1Holesponsorsign

Dwight C. Schaubach Golf Classic





• Logo recognition to 600+ during

Thanksgiving Day service

EVENT DETAILS• October 17, 2013

• Cedar Point Country Club, Suffolk

• 11:00 AM to 7:00 PM

• Lunch & Post-Round Reception BBQ

OVERVIEWThe Dwight C. Schaubach Golf Classic benefitting The Salvation Army is a direct supporter of The Salvation Army’s Thanksgiving and year-round feeding programs.

The Salvation Army serves more than 1,000 families a month with food supplements and served Thanksgiving meals to more than 800 individuals in 2012.

The Dwight C. Schaubach Golf Classic is a Four Person Pro Am Florida Best Ball (5 flights, post flighted). The tournament is limited to the first 25 teams to register with payment.

A pre-tournament deli buffet luncheon and post tournament BBQ hosted by Schaubach Family at Bridgeview Farm estate are offered as well as on-course soft drinks and snacks and tee gift.

Platinum Shield Sponsor $10,000 (limited to 2)Receive2reservedtablestoeventPremierplacementofcompanylogoateventFullPageadincludedineventprogramMentionofcompanynameateventEightticketstoVIPreceptionAnnualReportrecognitionCompanylogo/nameonTheSalvationArmy’swebsite(SalvationArmyHRVA.org)

Gold Shield Sponsor $5,000 (limited to 2)Receive1reservedtabletoeventHalfpageadincludedineventprogramMentionofcompanynameateventFourticketstoVIPreceptionAnnualReportrecognitionCompanylogo/nameonTheSalvationArmy’swebsite(SalvationArmyHRVA.org)

Silver Shield Sponsor $2,000 (limited to 4)Receive9ticketstoeventQuarterpageadineventprogramTwoticketstoVIPreceptionAnnualReportrecognitionCompanylogo/nameonTheSalvationArmy’swebsite(SalvationArmyHRVA.org)

Bronze Shield Sponsor $1,000 (limited to 8)Receive4ticketstoeventBusinessCardadineventprogramCompanylogo/nameonTheSalvationArmy’swebsite(SalvationArmyHRVA.org)

Table Sponsor $800 (limited to 15)Tablereservation(10seats)Companylogo/nameontable




EVENT DETAILS• November 13, 2013


• 6:00 PM to 8:00 PM

• Dinner served

OVERVIEWThe Salvation Army Annual Dinner is an opportunity for The Salvation Army to thank and recognize loyal donors, volunteers, corporations, and foundations for their support of the past year.

The dinner will feature a keynote speech from a local business man or woman noting the importance of community philanthropy and the difference one’s generosity makes when giving to The Salvation Army in any form.

Attendance at the dinner is an opportunity to learn of The Salvation Army’s programs and services and how much your support is appreciated.

Salvation Army Annual Dinner

NFL Hall of

Famer Bruce

Smith gave the

keynote speech

during the 2011

Annual Dinner

Event Sponsor $7,500 (limited to 1) PremiersignageateventCompanylogoonwebsite(1year)andeventmaterialsFullpageadoninsidefrontcoverofprogramTwosponsortablestotheevent(16tickets)SpeakingopportunityateventLogoplacementoninvitationsLogoplacementonwebsite

Diamond Sponsor $4,000 (limited to 2)PremiersignageateventCompanylogoonwebsite(1year)andeventmaterialsFullpageadoninsidefrontcoverofprogramTwosponsortablesofeight

Platinum Sponsor $2,500 (limited to 2) PremiersignageateventCompanylogooneventmaterialsFullpageadoninsidebackcoverofprogramSponsortableforeight

Gold $1,000 FullpageadSignageateventSixticketstoevent

Silver $ 500 Half-pageadSignageateventFourticketstoevent

Bronze $250 Quarter-pageadSignageateventTwoticketstoevent





EVENT DETAILS• November 16, 2013


• 11:30 AM to 1:30 PM

• Lunch served

OVERVIEWThe Salvation Army Women’s Auxiliary of South Hampton Roads hosts the Annual Holiday Auction and Fashion Show as a kick-off to the Christmas season.

Through your support of the Holiday Auction and Fashion Show, you are assisting with Salvation Army programming and services that uplift, restore confidence, and give hope to thousands of families and individuals in need throughout the year, and especially at Christmas.

Former Miss America Kylene Barker

models during the 2012 Holiday

Auction and Fashion Show

Holiday Auction & Fashion Show

Reindeer Premium Sponsor $25,000 (limited to 3)$25,000canprovidehats,glovesandcoatsfor625childrenduringthewintermonthsSponsormentionatpodiumduringorientationeachdayPromotionalmaterialsplacedinorientation&volunteercenterBannerinprominentlocationaboveStockingsandvolunteerstockingaisleNameandlinktowebsiteonSalvationArmyHRVA.orgfromNovember2–December23SocialMediamentionsduringdesignatedday4invitationsforAnnualRibbonCuttingLuncheononDecemberTBALogoincludedonAnnualRibbonCuttingProgramReachtoover200community&corporatevolunteersdailyReachtoapproximately1,500familiesreceivingassistancedaily

North Pole Premium Sponsor $10,000 (limited to 3)$10,000canprovidehats,glovesandcoatsfor250childrenduringthewintermonthsSponsormentionatpodiumduringorientationseachday(twicedaily)Promotionalmaterialsplacedinorientation&volunteercenterBannerinprominentlocationNameandlinktowebsiteonSalvationArmyHRVA.orgfromNovember2–December23SocialMediamentionsduringdesignatedday8invitationsforAnnualRibbonCuttingLuncheononDecemberTBALogoincludedonAnnualRibbonCuttingProgramReachtoover200community&corporatevolunteersdailyReachtoapproximately1,500familiesreceivingassistancedaily

Winter Wonderland Welcome Sponsor $5,000 (limited to 5)$5,000cankeephouseholdswarmforupto55familiesatotalof220peopleOnedayaspremierwelcomesponsorinvolunteersign-in&orientationcenterSponsormentionatpodiumduringorientation(twicedaily)Promotionalmaterials&signsplacedatregistrationandsign-intablesBannerinorientation/waitingareaNameonSalvationArmyHRVA.orgfromNovember2–December234invitationsforAnnualRibbonCuttingLuncheononDecemberTBAReachtoover200community&corporatevolunteersdailyReachtoapproximately1,500familiesreceivingassistancedaily

Jingle Bell Hospitality Sponsor $2,500 (limited to 8)$2,500canprovide208childrenwithnewuniformsduringtheschoolyearOnedayasthepremierHospitalitySponsorinvolunteercenterPromotionalmaterialsplacedonvolunteercentertablesBannerinVolunteerCenterNameonSalvationArmyHRVA.orgfromNovember2–December232invitationsforannualRibbonCuttingLuncheononDecemberTBAReachtoover200community&corporatevolunteersdaily

SCOPE• 10,000+ attendees

• 100+ corporations

represented


• Social media mentions &

recognition

EVENT DETAILS• December 12-19, 2013

• Christmas Distribution

Center, VA Beach

• 8:00 AM to 4:00 PM

• Hospitality Area Offered

OVERVIEWThe Salvation Army’s annual Christmas Distribution program provides more than 7,500 south Hampton Roads families with toys, clothing and food for their households, in all, more than 25,000 individuals are assisted through the week-long distribution.

More than 2,000 volunteers bring energy and enthusiasm to the operation

that, at times, serves 75 families every 15 minutes.

Christmas Distribution

Learn more at SalvationArmyHRVA.orgor call Nicole Pellegrino at

757-543-8100 x117

Programs and ServicesInthesefourwordsourmission-tofeed,toclothe,tocomfort,tocare.And,inlivingand

sharingtheChristianGospelbymeetingtangibleneeds,wegivetheworldalastingdisplayofthelovebehindourbeliefs.

Through community support, The Salvation Army in Hampton Roads empowers homeless women and children, lifts up struggling men, gives confidence to at-risk youth and provides tangible human

services to thousands of Hampton Roads families a year.

Documents

The Salvation Army HRVA Sponsorship Packet