The role of a corporate foundation

in creating a responsible business

Agenda

2.00 – 2.05     Introduction Charities Aid Foundation

2.05 – 2.20     Presentation: The role of a corporate foundation in creating a

responsible business - What are the top three challenges?

CAF Advisory Team  

2.20 – 2.40     Presentation: Starting your corporate foundation journey

Brewin Dolphin

2.40 – 3.00     Presentation: A global registered charitable foundation

Anglo American    

3.00 - 3.15      Break 

Agenda

3.15 – 3.35       Presentation: The secrets of a sustainable corporate foundation

Zurich Community Trust

3.35 – 3.50       Wrap up: Identifying the solutions to the challenges

CAF Advisory Team

3.50 – 4.15        Question and answer session

  

@corpcommunities #CAFCSR

CAF Corporate Communities

Klara Kozlov

Senior Advisory Manager, Corporates

13th March 2013

The role of a corporate foundation in creating a responsible business

Three key challenges

vFoundation CSR1

2

3

Innovation Involvement

Partnering for impact

Your business

Your employees

Providing breakthrough

Driving involvement and

innovation

Creating a journey

1) Aligning your foundation to your CSR: Providing a breakthrough

Business

Foundation

Narrative and rationale

CSR

2) Engaging employees: Driving involvement and innovate

Fundraising

VolunteeringGiving

Innovation

OPENSUPPLY CHAIN

EARLIER STAGE SOCIAL

INVESTMENT

COMMUNITY RE-INVESTMENT

3) Partnering for impact: Creating a journey from idea to impact

Enhance impact

Focus on the mission

Build capacity and sustainability

Formalise structured approach

Driving efficiency, leveraging assets and resource

Starting Your Corporate

Foundation Journey

Sasha Dabliz, Divisional Director

Rosie Richardson-Aitken, Marketing Manager

13th March 2013

Brewin Dolphin is a member of the London Stock Exchange and is authorised and regulated by the Financial Services Authority No.124444

• One of the longest-established private client investment managers in the UK

• £26 billion of assets under management

• 130,000 clients and 39 offices in the UK and Channel Islands

• 2,000 staff

We are one of the UK’s largest independently-owned private client investment managers

An overview of Brewin Dolphin

The Brewin Dolphin Foundation

Why we set up a Foundation?• Enduring legacy for our 250th year anniversary• Co ordinate all the ad hoc charitable activity taking place across the network• Create a framework for more activity and charitable work• Create a cornerstone for our CSR policy

First Steps• Engaged with CAF• Researched other corporate foundations;

– how they are structured and what they deliver

• Looked at what our competitors are doing• Engaged with key advocates within firm• Reviewed our own current activity

Setting Up• Recruited a committee including a non-executive board member• Agreed values and principles• Created a funding proposal• Produced a strategic paper for Executive Board approval

Aims of the Foundation• Set up a self-funding Foundation• Demonstrate engagement with as many staff as possible• Demonstrate brand values of commitment and community• Increase overall charitable activity• Create an enduring legacy• Enhance the business reputation by having a tangible focus to our CSR policy

Challenges• Managing the expectations of the role of Foundation• Making sure staff understand that Foundation is encouraged but not mandatory• Internal comms – getting the message out• Achieving the right exposure for messaging • Motivating and mobilising staff• Securing ongoing internal support

Where we are• Content on intranet site up and running• Agreed policies on volunteering, fundraising matching, small grant making and GAYE• Firm wide mail out for GAYE – 50% increase in take up • Inclusion of Foundation in induction programme• Ambassador network – recruitment well underway• Monitoring and evaluation report created• Staff are engaging in the Foundation concept• Process to allow staff to apply for small grants for client or personally chosen charity • Foundation is now a visible cornerstone of CSR programme

ANGLO AMERICAN GROUP FOUNDATIONCAF Corporate Foundations Event

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• Established 2005 as a registered UK charity

• 7 trustees, 1 of whom is external to the company

• Two part time staff members, Anglo American employees who work on the Foundation plus other

areas

• Budget set by company annually (transferred monthly and can roll over to next year)

• Grants made globally to areas of business interest (except South Africa)

• One of many funds and foundations around the Group

• AAGF budget between £1million and £2million per annum (Anglo American Total Social Investment

$154 million in 2012)

• Grants range from £15k one off to £500k over 3 years

• Wide variety of thematic areas with an emphasis upon education and health.

AAGF BEGINNINGS

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• Trustee engagement – senior execs, only meet 4 times per year

• Employee engagement

• Drawing the line between Company and Foundation (whilst also keeping relevant to Company

interests)

• Grant making systems

• Publicity

• Reporting

• Not the only vehicle for social investment in the company – how to differentiate and add value

• Do meaningful programmes require increased budgets?

• Dependency (of grantees)

CHALLENGES

22

23

• £3,917,328 granted to around 49 projects (average £80k per project) over the past three years

• Structure and processes embedded – from application through approval to relationship management

and reporting

• ‘enablon’ system in place for social KPIs

• Multi-year agreements formed. Deeper understanding of beneficiary needs and achievement of

partnerships rather than just grant making

• Greater knowledge sharing with other funds across the Group towards a more coherent approach and

best practice dissemination

• Working with other functions, such as Business Development and Exploration. Building relationships

with Business Units for in-country support

• Good balance between funding tried and tested delivery models and more innovative projects

• Greater communications presence - press releases, web content, internal stories

AAGF IN REVIEW 2010-2012

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CATEGORIES OF SPEND 2010-2012

£3.9 million total

34%

23%

12%

10%

6%

6%

4%2%

2% 1% 1%Education and training:

Health and welfare:

Community development – other:

Community development – enterprise development and micro-credit :

Capacity Development:

Water and sanitation:

Community development – housing:

Employee matched funding:

Disaster and emergency relief :

Other social investment or charitable giving:

Operating Costs:

Community development – alternative livelihoods:

Environment:

Energy and climate change :

Sport, arts, culture and heritage:

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AAGF PROJECTS 2010-2012 LOCATED IN:

BrazilChile

China Colombia

DRCGuineaIndia

LesothoMozambique

PeruUK

Zimbabwe

CHILDREN OF THE ANDES

COLOMBIA

ROYAL ACADEMY OF ENGINEERING

SOUTHERN AFRICA

BODY AND SOUL

LONDON

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• 29 partner organisations currently delivering AAGF funded projects

• Opportunity for programmatic rather than project funding (eg water, youth unemployment, gender,

capacity building)

• Systems – deeper analysis of output data from enablon and possible option to build funding and

reporting cycle into MS Project

• Communications – content generation for AA website, Guardian hub, social media and internal

channels plus pilot new events such as lunchtime talks

• Employee engagement in UK with an emphasis on skills development. Option to link into AAGF

partners and include De Beers colleagues

• Devolve London funding and CHT events to a staff committee.

• Beyond 2013…

AAGF IN 2013

THANK YOU

Break

Zurich Community Trust

The secrets of a sustainable Corporate FoundationPam Webb – Head of Zurich Community Trust

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Zurich Community Trust - How it works

Two strands:

• Community Trust Social Transformation programmes (100% business funded)

• Employee programme ‘Zurich Cares’ (employee and business funded)

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“Zurich Cares” Programme

• Over £0.5 million raised by Zurich employees p.a.

• 25% GAYE donors• Lottery and Round Pound• Range of fundraising

• Grant Programme• Employee Volunteering

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Who we support through “Zurich Cares”

National Charity Partners

Local Grants Overseas Grants

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Employee volunteering Active volunteer programme:

220+ Charity co-ordinators 230+ Team Challenges 150 + Skillshares 4 – 6 India assignments 150 - Regular volunteering 130 virtual Call In Time volunteers 120 - one-off opportunities 150 - Seeing is Believing Programme 20 Trustees and Trust Executive

Members Graduate Programme

(2758 volunteers 2012 = 43.4% @ 6350)

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Social Transformation Programmes

Tackling social issues

In a sustainable and

replicable way

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Zurich Skillshare Volunteers

126 employees volunteered in business time. 96% said it was worthwhile76% more likely to take up other volunteering76% more likely to recommend to a colleague60% increased job satisfaction48% more pride in Zurich as employer36% improved self confidence

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India Assignments 1995 - 2012

96 assigneesPersuasive communication skills up 17.19%Resilience up 14.64%Personal Leadership up 14.06%

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Innovation in employee

volunteering

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Added Value to Zurich

“A company that is willing to invest in their staff and the community which reflects Zurich as a professional, positive and inspiring company”

“ I feel very proud to work for Zurich because of the charity work that is carried out in and outside of the local community. Because of the opportunities that I have had from working for

Zurich I believe that I am much more involved in charity/community work than I perhaps would have been

otherwise and this is certainly one of the reason why I have no intention to leave Zurich!”

“It exceeded my expectation in terms of my Personal Development and helped me gain insight into how I handle working in a completely different culture, sector and country.”

“As a teambuilding exercise it was far superior to any such organised events I have been involved with”

Solutions to the three key challenges

vFoundation CSR1

2

3

Innovation Involvement

Partnering for impact

Your business

Your employees

Providing breakthrough

Driving innovation

Creating a journey

Any questions?

@corpcommunities #CAFCSR

CAF Corporate Communities