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THEREPORT
This 20th edition of Vinexpo Bordeaux, repositioned on a smaller scale, wanting
it both qualitative and sharp, creating a highly efficient atmosphere for business
negociations.
New energy is blowing on Vinexpo Bordeaux and will focus on three key axes:
business, content and experience.
he Vinexpo Bordeaux team thanks their exhibitors, visitors, partners,
journalists and suppliers who helped shape and build this event and
make it shine.
”
E S S E N T I A L A S S E T SVinexpo’s new creative business services, the Hosted Buyer Program, One-to-Wine Meetings and strong content marked a milestone in the brand’s renewal.
I appreciate the effectiveness of the One-to-Wine meetings. The meetings are prepared in advance, are qualified and I was delighted with the result. For example, my first two meetings resulted in immediate deals and the others enabled me to plan ahead for the long term.
The 2,350 appointments planned by the One-to-Wine Meetings service were targeted, constructive and resulted in
the signing of numerous distribution contracts.
91% of visitors who have used this service are satisfied with the meetings they made at the show.
THE RENDEZVOUS FOR BUSINESS
“Truls Flakstad, importer from Norway (PROCURA)
Vinexpo Bordeaux welcomed buyers from 140 nations, 65% of them were decision-makers, confirming the show’s
international prestige.
Through Vinexpo’s experience, exclusive links have been forged with key buyers from the wine and spirits industry
worldwide, in areas ranging from import/export, superstores, wholesale, e-commerce, restaurants, hospitality and
retail to specialist associations and institutions.
ON TRADE(HORECA, caterers, airline companies…)
B Y A C T I V I T Y
B Y F U N C T I O N
Other industry players(agents, brokers, producers…)
OFF TRADE(wine shops, retailer, chain store / supermarket, e-commerce, travel retail…)
TRADE(importers, whole sailers, traders, distributors)
9%
20%
60%
11%
QUALITY OF VISITORS AND STRONG PRESENCEOF INTERNATIONAL DECISION MAKERS
73% of key functions
31% 28% 14%Presidents,founders
Management functions
Managers, team leaders
VISITOR COUNTRIESTOP 10
1 FRANCE2 CHINA3 UNITED STATES4 UNITED KINGDOM5 GERMANY
6 SPAIN7 ITALY8 CANADA9 RUSSIA10 BELGIUM
28 650 140PROFESSIONAL VISITORS
COUNTRIES60%40%
INTERNATIONAL FRANCE
1,600 companies exhibited at Vinexpo Bordeaux 2019, 15% more
than in 2017.
Each French wine-growing region will be represented, family
companies alongside brands with an international presence.
Regarding to international vineyards, Vinexpo has brought
together 29 producing countries this year, including two new
ones, Turkey and Vietnam.
The coexistence of these different profiles is a key asset for
Vinexpo Bordeaux, as well as making the show more accessible
to smaller exhibitors, with a specially-designed pavilion.
In parallel, AANA (Nouvelle-Aquitaine Food Agency) is offering
6 x 18 m² stands for SME and micro wineries from the region.
Spirits comprised 10% of the offer, a relatively
stable percentage at Vinexpo Bordeaux. The show
attracts regular exhibitors, as producers of cognac
and Armagnac, an amazing diversity of products.
One offer also stands out, ranging from liqueurs to
gin, vodka, whisky and Baijiu.
The second edition of WOW! (World of Organic Wines) – a space that is
100% dedicated to bio – featuring 150 producers of bio or biodynamic
wines from ten countries. The display of wines and spirits reported
considerable success… As Andrea Lotti, Managing Director of the
Lechburg Winery (Romania) recounts:
15% NEW EXHIBITORS
10% SPIRITS
WOW!
”“We signed our first international order in the WOW! space at
Vinexpo Hong Kong 2018. We took part in WOW! at Vinexpo Bordeaux to develop our exports and we intend to exhibit in Shanghai and New York.
Vinexpo is committed to helping its clients bring solutions to the major issues of the profession that have a direct
impact on the business of its clients.
By organizing a Symposium on the impact of climate change on the wine and spirits industry, a conference on
the growing weight of e-commerce and a presentation of global consumer trends, Vinexpo accompanies industry
professionals facing current strategic issues.
The quality of the speakers and their exchanges were hailed by the professionals.
RICH AND ACCLAIMED CONTENT
Conference e-commerce - How to optimize online wine sales?Chris Tsakalakis, CEO of Vivino / Marco Magnocavallo, CEO of Tannico / Mark Meek, CEO of The IWSR / Martin Ohannesian, CEO of “Le petit Ballon”
10 years of market trends for wine and spirits: 2013-2023
Vinexpo Challenge:Marc Almert, Best Sommelier of the World 2019
Battle of the Best Sommeliers new generation!
Conference Alibaba:FMCG BU, Tmall - Alibaba Group - President
EVENTS GL ASSESCONFERENCES TASTINGS BRANDS WAITERS ROOMS40 12 24 18,000 715 50 7
VINEXPO SYMPOSIUM
One of Vinexpo’s strengths is its ability and capacity to bring the industry
all together on a key subject and introduce them to international
authorities from across the continents.
The first Vinexpo Symposium, organized with the Regional Council
of New Aquitaine addressed the challenges of the impact of climate
change on the wine and spirits industry.
The thought process is not restricted to the sole effects of temperature
increases or the relentless occurrence of weather hazards in vineyards,
but spans the entire ecosystem – insects, diseases, scientific progress,
and even embraces the marketing environment, from new geographical
competition to adapting to 21st century consumption trends, with less
sugar and lower alcohol, when maturation conditions tend to head in
the opposite direction.
Producers shared their experiences and described solutions they
already put in place in their vineyards to remedy and anticipate the
impact of climate change.
Winemakers and researchers provided certain grounds for optimism,
however, describing a number of short and long term strategies that
are helping them both adapt to and mitigate against climate change.
Combined, these should lead to a more sustainable, lower-emissions
wine sector, one that could even lead the way for other businesses.
With :
Supporting organization:
VINEXPO OFF
La Grande dégustation of world wines organized
in the heart of Bordeaux allowed the general public
to discover the wines and spirits of 50 countries
as well as the main French regions. This tasting
is also an opportunity for producers from all over
the world to meet consumers, customers and
potential prospects, who have tasted, questioned
and exchanged with the winemaker. A field
experience that supports sales.
Official evening of Vinexpo since several years,
The Blend has become the essential rendezvous
to develop its professional network in a friendly
and relaxed atmosphere. Between wine bars,
the lounge of sparkling wines, spirits cocktails
and a popular outdoor terrace, exhibitors and
visitors were able to share a special moment with
colleagues, customers and influencers of wines
and spirits.
Le Dîner du Palais responded to exhibitors' requests who wish to welcome their guests around a
gastronomic menu in paired with their own wines. 350 guests enjoyed a prestigious and friendly evening at
the Palais de la Bourse, in the heart of Bordeaux.
WATCH VINEXPO BORDEAUX 2019 HIGHLIGHTS
VINEXPO EXPLORER29 Sept. - 01 Oct. 2019
VINEXPO SHANGHAI23 - 25 Oct. 2019
VINEXPO PARIS10 - 12 Feb. 2020
VINEXPO NEW YORK2 - 3 March 2020
VINEXPO HONG KONG26 - 28 May 2020
THE VINEXPO GROUP
Vinexpo is an international brand that specialises in creating and developing major events in the wine and spirits sector, organised for and by people in the trade. Ever since its inception in 1981, Vinexpo has been connecting industry insiders to boost sales and stimulate the market. The brand brings proven expertise as a business facilitator – whether to Vinexpo Bordeaux, in the heart of some of the world’s most prestigious vineyards, or to the buoyant markets served by Vinexpo Hong Kong and Vinexpo Shanghai – and works alongside its clients to open up opportunities for the future. With Vinexpo New York, Vinexpo is today the only international independent group dedicated to the wine and spirits sector to cover the three main continents of consumption. Those close links with clients enable Vinexpo to stay on top of changing markets in order to come up with solutions that don’t disappoint. The group continues its development in offering new business events, such as Vinexpo Explorer and the Vinexpo Paris show that will be inaugurated in February 2020. It publishes every year a study one of the world’s most comprehensive studies of the world consumption of wine and spirits: the Vinexpo / IWSR report.
Next events: