The Prize

Fictionfor

2013 Title Sponsorship Overview

Celebrating excellence, originality and accessibility in

international women’s writing

BackgroundLaunched in 1995 as the UK’s only annual book award for fiction

written by a woman.

Founded by a group of women in publishing, including author Kate Mosse, who remains Prize spokesperson.

Prize money of £30k anonymously endowed in perpetuity.

One of the big three UK literary prizes (in addition to Man Booker and the Costa Book Awards) with significant global footprint.

Past winners include Tea Obreht, Barbara Kingsolver, Zadie Smith, Lionel Shriver and Andrea Levy.

Available for title sponsorship for the 2013 Awards - with the first activity live from October 2012.

The TeamThe Prize for Fiction is run buy a board of seven directors made up

of women in senior positions throughout publishing and business as well as Kate Mosse, Harriet Hastings and Martha Lane Fox.

This Women’s Committee own the rights to the Prize for Fiction.

Co-founder Kate Mosse is the Prize for Fiction’s primary spokesperson.

Prize for Fiction Director, Harriet Hastings manages all aspects of the Awards.

Independent literary PR consultant, Amanda Johnson has managed the PR for last eight years - she specialises in book prize and arts events publicity.

The Judges

Each year a different group of five high profile women are chosen to sit on the Orange Prize judging panel - past judges include Joanna Trollope, Victoria Derbyshire, Natasha Kaplinsky, Daisy Goodwin,

Sophie Dahl, Kate Adie, Polly Toynbee and Fi Glover.

Prize-controlled channels

Dedicated websiteNews, social feeds, media

centre and archive

160,000 Unique Visits

(May 11 - Apr 12)

Strong Twitter community with nearly 12,000

Followers

Largest global literary award

community

Strong global Facebook

community with nearly 5,500 Likes

25-44 Female bias

In-direct Prize channels

LIBRARIES

The Prize promotion now runs in 1,760

libraries in 164 local authorities.

Over 250 library reading groups shadow Prize judging, reading all shortlisted books.

RETAILERS

Branded Prize for Fiction POS across

Waterstones, Amazon, Blackwells, ASDA and over 200 independent

bookstores.

BOOK INDUSTRY

Support through Booktrust, Reading

Agency and via bespoke partnerships with

Publishers - eg. Orange Inheritance Classics in

2011

Key Prize Timings

June - Prize for Fiction Awards Ceremony

Apr - Prize for Fiction Shortlist Announcement

Mar - Prize for Fiction Longlist Announcement

Oct - Prize for Fiction judges begin reading

The Awards Ceremony

A glamorous champagne drinks reception, courtesy of Champagne Taittinger, for 600 guests. Strictly invite only, guests include

sponsors, authors, media, publishers, book trade, agents, former judges and celebrities. Hosted by Kate Mosse at the Clore Ballroom,

Royal Festival Hall

Additional 2012 Initiatives

May - Southbank Centre Live Events (1000 attendees)

May - Grazia Next Chapter Award announcement

This year, on-top of the core Prize for Fiction campaign, we delivered two additional projects:

May - Partnership with Channel4

Past Prize Initiatives

Shadow Shadow Youth Youth PanelPanel

WaterstWaterstone’s one’s New New

WritersWriters

ChatterChatterbooksbooks

Readers Readers Group Group PrizePrize

Orange Orange Talks Talks Books Books

At WorkAt Work

WatershWatershed ed

Fiction Fiction ResearcResearc

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The Prize for Fiction has always combined a

celebration of great new books by women with

an investment in education initiatives,

literacy and research.

Dozens of initiatives have been created over

the years - with supporters including Michelle Obama and

The Duchess of Cornwall.

We will work with a new sponsor to create bespoke initiatives which meet specific brand objectives.

Prize for Fiction PR Coverage

2011 - 1,236 Prize for Fiction articles

100% sponsor branded coverage

2011 Total value £5,852,373

2011 Total PR value £17,557,119*

* Orange’s bespoke PR evaluation metric, Precise Media Monitoring

2011 - Spread of coverage by media type

1414

The Sponsorship Opportunity

“We’re looking for a title sponsor who we can build the Prize for Fiction with, in partnership. We’re not interested in someone who simply wants to badge what we do. The scope is there to extend into so many new areas and we’re genuinely excited about the possibilities that a new sponsor can bring and the ways that they can help us deliver against our core objectives”

Kate Mosse, Co-Founder

The Prize for Fiction is seeking a new headline sponsor who is prepared to commit to a minimum three year contract from June 2012

The main ethos of the Prize is unalterable and protected by the trust that puts up the Prize money. However, any additional promotional or educational initiatives are at the sponsor’s discretion and would be delivered hand-in-hand with the Prize for Fiction.

Investment

£1.5m investment across 3 years

This represents a minimum financial commitment to cover administration of the Prize, POS materials, and award ceremony costs.

Any additional investment is at the sponsor’s discretion.

Contact Details

For all sponsorship enquiries, please contact:

Brian Hewitt Associates

brian@sponsorfinder.co.uk

01653 628983/07860 333363

www.sponsorfinder.co.uk