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The Plopsaland App
Sebastien Momerency – Marketing & Sales Director Plopsa Group
& Stefan Colins – Developer & Digital Strategy Consultant - 25/09/2018
The Plopsaland App version 1
The Plopsaland App version 1
The Plopsaland App version 1
ResultToo much functions
Too complicated to use
Too much website instead of inpark
This first app was used by almost 5% of the visitors, not bad …
but not good enough
Gathering information
Top 5 most frequently asked questions from visitors during a visit
Top 5 visitor complaints/remarks
Feedback from staff, information desk, visitors, …
Analytics: most populair items and content on website
Analytics: most used functions in app version 1
Gathering information
Top 5 most asked questions from visitors during a visit
Top 5 most received complaints/remarks
Feedback from staff, information desk, visitors, …
Analytics: most populair items and content on website
Analytics: most used functions in app version 1
Gathering information
Result
The Plopsaland App version 2 (light)
The Plopsaland App version 2 (light)After putting the app on a diet we received a lot of
positive feedback
Usage in the park increased to more than 11% of the visitors (when we count in families, it means our app is used by 44% of the visitors)
Profile: 63% male / 37% female - more than 50% in age group 28 - 37 yrs old
Since this year version 3 is online: new design & faster, takes into account operating
system updates and the GDPR
The Plopsaland App version 3The app is linked to a content management system
used by different departments in the company
The Plopsaland App research
Why do we use the Plopsaland app?
The Plopsaland App research
The Samson & Gert Zomershow will start in 15 minutesin the Plopsa Theatre.
For your convience, the park will stay open
an extra hour.
1: To receive notifications when a show or event in the
park is starting +20%
When you enter the park and used the app once that same day,
you'll receive notifications for the rest of that day
The Plopsaland App research
2: To get an indication of the current waiting times +17%
Indication based on experience and input of the park staff
The Plopsaland App research
3: To consult attraction Restrictions +15%
Use the 'select on height’ or ‘select on mark’ tool
The Plopsaland App research
4: To navigate in the park +12%
The Plopsaland App research
5: To consult the showsand events program +9%
The Plopsaland App budget
Talk with the right partner
The Plopsaland App budget
When apps started to be booming business, we were contacted by almost 100 companies who wanted to
create our app. Some offered to do it for free.
Double check possible developers. We talked with more than 20 companies, 16 of them claimed to make the
‘Tomorrowland’ app and 1 forgot to delete Plopsaland out of their presentation (to other potential customers they claimed
we were a client when we did not even had a park app).
Talk with your partners: The Plopsaland App is sponsored by Proximus (No.1 telecom company in Belgium),
with the app and the free WiFi they offer nice services to their clients and potential clients visiting the
park
The Plopsaland App conclusions
Our conclusions and experience
The Plopsaland App conclusionsWe also introduced the same app in our park in Germany, Holiday Park.
Here, usage is a little higher because of more teenage visitors.
We decided not to use it in our indoor parks, only in the bigger parks (based on the results of the surveys and results (less attractions, less navigation, …)
We see dad is taking the lead, but the whole family is joining, just like with the printed version.
Visitors download the app when they come to the park and a big part of them deletes it afterwards.
In general, we see the app is used a lot in waiting cues. Visitors optimalize their visit by using the app without losing time our quality time with the family.
The Plopsaland App conclusions
App vs printed park map:
Changements can be done faster and by ourselves
We can adapt the shows and events program immediately
We can send important messages whenever we want
Direct contact with the visitor
Possibility to mark attractions as closed by operational staff members
Thank you!Sebastien Momerency – Plopsa Group
25/09/2018