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ABOUT TOMORROWLAND
Tomorrowland started in Boom Belgium (32
kilometers - 20 miles north of Brussels). with its
first edition seeing the day in 2005 with only 3
stages & 35 artists.
Over the last 13 years Tomorrowland has grown
to become one of the biggest and sought after
festivals in the world.
In 2017, the festival will reintroduce following the
10th year anniversary 2 weekends, July, 21/22/23
and 28/29/30 and will host 16 stages and more than
400 artists
THE FACTS
In the past 13 years Tomorrowland has become a
true global phenomenon that connects fans from
every corner of the world.
Every year, the festival sells out in minutes, with
more than 1 million pre registrations thus making the
180 000 visitors lucky to visit our mythical grounds.
Having a large worldwide fan base well beyond the
boundaries of Europe, also limits the accessibility to
many.
UNITE WITH TOMORROWLAND
Building bridges between Belgium and the rest of the
world with a live connection from the Tomorrowland
Mainstage, Live local and international DJ ‘s on the UNITE
stage and the unique, magical Tomorrowland atmosphere:
that is UNITE with TOMORROWLAND
UNITE2016
BELGIUM
USA
BRASIL
TOMORROWLAND GLOBAL FAMILY 2016
The UNITE concept grew very fast and were proud
to have successfully connected with 7 countries.
Colombia, Mexico, South Africa, Israel, Germany,
India and Japan in 2016, allowing us to expand the
outreach of our global family.
Germany
India
Mexico
South Africa
JapanIsrael
Colombia
UNITE2017
WHAT IS UNITE WITH TOMORROWLAND 2017
Connecting the best of 2 worlds. An event held in a space
inspired by Tomorrowland (customized UNITE stage & deco)
with a well curated line up of local & international artists
Adding a 3 dimension to this event with a live & interactive
feed into Tomorrowland with 3 headliner artists with
thousands of Tomorrowland in a magical evening where the
world unites creating a unique event.
APPROACH & VISION
PARTY:
A massive lineup with local talent and at least
one big international artist combined with a
custom UNITE stage and special effects. This
message is central in all communication. It’s
more than just a livestream, it’s a unique show
that allows you to escape reality.
CONNECTION:
The live connection with Tomorrowland in
Belgium gives the local audience the chance
to connect with the visitors on the holy
grounds in Belgium. During this connection,
4 Mainstage Headliners will be broadcasted
live on giant screens. Special effects are
syncronized with the show in Belgium.
APPROACH & VISION
The combination of a PARTY and a GLOBAL CONNECTION
with The People of Tomorrow will bring the UNITE 2017
campaign to the next level.
The right balance between these 2 concepts is crucial for
the success of the campaign.
A more local aproach in combination with a clear message
will allow you to drive direct ticket sales.
LOCAL PARTY
GLOBAL CONNECTION
1 HEADLINER
ACCESSIBLE TICKET PRICE
TML MAGIC
Local DJ’s LIVE warming up
Local headliner LIVE DJ
International headliner LIVE DJ
Interactive connection(s) with TML
Local or international LIVE DJ
Start:
Pre show:
Show part 1:
Show part 2:
End:
JANUARY
• Phase 1 line-up• Pre-registration• Ticket sale
MARCH
• Phase 2
MAY
• Local BE Campaign
JULY
• Week 1: July 21-22-23• Week 2: July 28-29-30
FEBRUARY
• End ticket sale• Phase 2 line-up
APRIL
• UNITE Announcement
JUNE
• Theme trailer• Full line-up
AUGUST
• Aftermovie• TML & UNITE
TOMORROWLAND 2017GLOBAL TIMING
UNITE 2017GLOBAL TIMING
APRIL 3 MAY 31MAY 2 JULY 29
GLOBALANNOUNCEMENT
LIVE STREAMARTISTS
FULL LINE-UPPER COUNTRY
UNITEWITH
TOMORROWLAND
Dates for Full lineup and live stream artists are to be confirmed and depend on local market campaign.
May 2 and May 31 are deadlines.
Global Announcement (TML Channels) is a fixed date.
UNITE 2017 KEY VISUAL
• PARTNER INTEGRATION
• PRESENTING PARTNER
• PARTNER BANNER
• HIGHLIGHT LOCAL ARTIST
• EVENT INFO
• DATE – VENUE - URL
• OTHER VERSIONS TBC
• PARTY – ARTISTS - INFO
