What is the goal?

-Current Membership, 6,861 members

-Increase to 10,000 members by 2015

What Is The Goal?

Who is the Target Market?Ages 18-34

-Approx. 262,315 people ages 20-34 living in Allegheny County

Recent Graduates-More than 98,810 people over the age of 25 have a

Bachelor’s Degree or higher in Allegheny County

Target Market

Race Demographics of Pittsburgh Universities

● Carnegie Mellon University

Race Demographics of Pittsburgh Universities

● Duquesne University

Race Demographics of Pittsburgh Universities

● University of Pittsburgh

Race Demographics of Pittsburgh Universities

● Point Park University

Who is Enrolled?

Student EnrollmentPoint Park University has 950 students living on campus just

minutes away from the Cultural District

Who is Enrolled?

Allegheny County Residents Enrolled in Higher Education

What Education level is your Target Market?

What are their Earnings?

Median Earnings 2013

Allegheny County Employment

Survey Results

100 people polled10 questions

Are You Male or Female?

34% 65%

How Old Are You?

What is Your Ethnicity?

How many live performances or shows have you attended in the last 6 months?

Are You Aware of Student Ticket Prices?

How would you prefer to be notified about upcoming events in your community?

13% 42%44%

RecommendationsDinner and a Movie

Providing a special offer to new members can give people the whole experience of the Cultural District.

Partnering with local restaurants such as Meat and Potatoes, Proper, Sixth and Penn etc. can provide a new benefit to going to a show.

Social MediaUse Facebook, Twitter, or Instagram to connect the target market directly. Notify them of

upcoming shows, deals, and contest. The “Voting on a Show” was favorable according to the survey so using Hashtags or Likes to

give followers the option on what shows will come to Pittsburgh.

Opportunity in the Cultural Trust’s BackyardAbout 53% of people surveyed were unaware that there is student pricing, so advertising through

University websites and newspapers will help gain more opportunities to get more memberships and/or larger ticket sales.

Partnering with the Universities to get access to email lists that will directly connect to the students to help reach out to student in a more effective manner

Point Park University and Carnegie Mellon University are the teams top choices based on student diversity, programs, and/or location.

We’d like to take this time to answer any questions

-http://www.census.gov/acs/www/-http://www.collegedata.com/-Jennifer N. Schooley Presentation -http://www.trustarts.org/-www.surveymonkey.com

Sources