The power of creativitywww.originbranding.com

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Origin’s artwork generation capabilities

Every piece of the branding jigsaw is important and packaging artwork is no exception. However, very often our clients simply don’t have the time or resources to complete their portfolio of global packaging artwork in-house. That is where our creative services can help.

Origin prides itself in creating global brand names, brand identities and packaging. Part of this process is to ensure consistent and effective roll-out across all markets that meet local regulatory needs.

Our role as your branding partner is to create your pharmaceutical packaging and get it ready for printing. Your Origin project team will work with you to ensure requirements are met and the artwork is delivered on budget and in a seamless, accurate and timely manner.

Several examples are included in this brochure for your interest. Please contact us if you would like to discuss how we can help you.

Our artwork creation process is designed to ensure that your creative concepts will work for all local packaging requirements. Firstly, master artwork templates are created for single and multi-language packaging. When all of the master templates are ready, they are used to develop country-specific artwork files which are ready for print.

Phase One: Master templates

We create a master set of artwork for both a single-language (UK) and multi-language (Belgium) application, ensuring the creative concept works practically and effectively across all elements, including labelling, leaflets and cartons. We consider details such as minimum point size, blue box area and flexibility in language application.

Our files are created from your submitted regulatory files thereby ensuring we have created an authentic platform for further country application.

Phase Two: Artwork generation

This is a well-structured and robust process that ensures your artwork is accurate and tracked throughout the approval process. We ensure that files areupdated with date and version numbers so they can be effectively tracked.

How our process works . . .

We have developed an interactive process that ensures a smooth transition from receipt of your regulatory files to delivery of final artwork for regulatory submission and final printing.

. . . our process visualised

THE STARTGlobal placement guides are created for the cartons and labels to ensure all regulatory text is placed accurately.

THE FINISHGlobal packaging ready for regulatorysubmission and printing.

The date and version number,reflect the amendment stages.

Printing specifications such as Pantone colours are referenced on each artwork.

A dedicated placement guide is created for both single language and multi-language applications.

Our regulatory knowledge of the pharmaceutical packaging artwork process as well as our

branding experience, enables us to deliver country specific workable solutions around the globe.

. . . . packaging artwork examples

NexivaGlobal brand name for

a revolutionary integrated IV system

NovoPen EchoInsulin pen from Novo

Nordisk designed for children with diabetes

TibotecNew corporate identity

for a division of Johnson & Johnson

XareltoBrand name for a

new oral direct factor Xa inhibitor

for Bayer

InnovanceConcept development for Dade Behring Haemostasis division

VaveltaGlobal brand identity for a new facialrejuvenation product for Intercytex

RenalzinBrand identity for a renal disease compound formulated specifically for cats

Omnic WowtabNew visual identity for an orodispersableurology formulationfor Astellas

. . . . additional brand development projects

GrünenthalHewlett Packard

Hoffmann-La RocheIntercytex

IntervetJohnson & Johnson

LundbeckMerck & Co

Merck SeronoMitsubishi Pharma

NovartisNovo Nordisk

NycomedOrion

OtsukaPfizer

Philips Medical SystemsProcter & Gamble

Roche DiagnosticsShire Pharmaceuticals

Siemens HealthcareSolvayTakeda

UCB PharmaXenova

Yamanouchi

AcusphereAllerganAlliance PharmaceuticalsAstellasAstraZenecaAveciaAventisAxis-ShieldBASFBaxterBayerBayerScheringBDBiotestBraunBritish BiotechCibaColoplastDade BehringDuoCort PharmaDuPont MedicalEthicon Endo-SurgeryFerringFresenius KabiGaldermaGlaxoSmithKline

UK Office: Bridge House, 72 Bridge Road, East Molesey, Surrey KT8 9HF Tel: +44(0)20 8941 5811 Fax: +44 (0)20 8941 0235

US Office: 200 Elm Street, Birmingham, MI 48009 Tel: +1 248 723 7833 Fax: +1 248 723 7836

Origin Brand Consultantswww.originbranding.com

Brand naming

Brand name generation

Tagline/brand statementdevelopment

Brand naming architecture

Brand design

Symbol/logotype development

Packaging design

Corporate communications

Identity guidelines

Brand strategy

Strategic brand analysis

Portfolio analysis

Brand extension/positioning

Visual brand evaluation

Brand market research

Brand equity/awareness studies

Name validation

Linguistic screening

Trademark/legal pre-screening