THE PHILADELPHIA EAGLES - PR Newswire: press release distribution

July 30, 2010 | Philadelphia Eagles/The Sexton Company | © 2010

THE PHILADELPHIA EAGLES

ANNUAL SUSTAINABILITY REPORT

© 2010 Philadelphia Eagles/The Sexton Company 2 Go Green! Report

E X E C U T I V E S U M M A R Y

In 2003, the Philadelphia Eagles launched a groundbreaking sustainability program entitled Go Green! The program defines a set of operating practices and principles, as well as a rallying cry for the legendary NFL team. Over the ensuing years, Go Green! changed the way the Eagles operate both as a football team and as a business. Today, the influence of the program has extended itself into the family life of many Eagles employees, Philadelphia area businesses, and the National Football League. Significantly, other profes-sional sports organizations including Major League Baseball and the National Basketball Association are beginning to adopt and emulate elements of the Eagles program.

As one of Pennsylvania’s leading corporate citizens, the Philadelphia Eagles embrace their obligation to operate a business in a manner that preserves natural resources and environmental quality for future genera-tions of Philadelphia Eagles fans and for Delaware Valley region residents. The Eagles commitment to the planet is exemplified by the comprehensive nature of Go Green!, which encompasses building design and operation, water and energy conservation, renewable energy generation, green power purchasing, waste reduction and waste recycling programs, composting, donating excess food to the hungry, green purchasing policies, avoidance of toxic chemicals in cleaning and grounds keeping, the use of non-polluting bio-fuels, incentive programs for employees to buy renewable energy credits for their own homes, recycled-fiber tee-shirts and other fan-friendly green merchandise, and a major commitment to educate the team’s fans and the community at large about the importance of environmental responsibility.

In the past two years, the Eagles Go Green! sustainability program has become increasingly innovative. For example, the Eagles - in cooperation with the State Department of Natural Resource Conservation and with the team’s fans - planted 4,000 trees and shrubs in Neshaminy State Park to create the Eagles Forest. Additional innovations include: optimizing building automation systems to conserve energy (cutting the organization’s electricity use by nearly half since 2003); creating a ‘closed loop’ bio-fuels program (send-ing used kitchen oil to local re-processors for conversion into bio-diesel fuel, and then taking back this fuel to operate equipment at the stadium); creating an all-electronic Eagles Media Guide (eliminating the need to print this and other paper-based publications); initiating water conservation programs (renovating more than 1,200 restroom faucets and toilets so that each uses half the water it used before the renovation); and expanding an already comprehensive recycling program to include composting. Furthermore, because of composting, the NovaCare Complex Cafeteria located in the team’s corporate headquarters and training facility has become a near-zero-waste operation with few items (mostly plastic cutlery) still going into a landfill. The lessons from this effort are being extended to Lincoln Financial Field now, and the Eagles expect to be producing less and less waste going forward.

In years past, large-scale public entertainment and professional sports events in particular were sometimes held up as pointed examples of America’s wasteful or environmentally careless consumerism. With the help of passionate Eagles fans, this team is creating the opposite example: Go Green! is showing how to have fun, compete ferociously, entertain thousands, and be an environmental leader, all at once.


K E Y A C C O M P L I S H M E N T S

In 2009, the key elements of Go Green! were renewable energy, energy efficiency and conservation, recy-cling, reforestation, procurement decisions, bio-fuels, and donating excess food. Further, the Eagles launched major composting and water conservation programs.

• 100% of the Philadelphia Eagles football and corporate operations were powered by renewable energy

sources - the sun and wind. • The Eagles solar array at the NovaCare Complex produced 12,757 kilowatt-hours (kWh) of clean

electricity. • All the remaining electricity used by the Eagles was also green (wind power). • The Eagles recycled 365 tons of waste resulting in a recycling rate of 31.7%. • Recycling 365 tons of waste in 2009 is a 105% increase over the 178 tons of waste recycled in 2008. • The Eagles captured 60 tons of recyclable beverage containers from Lincoln Financial Field’s parking

lot in 2009. This amount of recyclables equals nearly 80% of the recyclable beverage containers col-lected from inside in the stadium.

• The Eagles launched a composting program at the end of 2009, capturing more than 25 tons of organic waste.

• By adding food waste composting to an already ambitious recycling program, the NovaCare Complex Cafeteria has become a near-zero-waste operation.

• Through tree planting, the Eagles offset 100% of the greenhouse gas generated by the organization’s travel (air, bus, train and hotel) during the regular season and playoffs. In partnership with the Conser-vation Fund, the Eagles planted 627 trees in Louisiana’s Lake Ophelia National Wildlife Refuge, lo-cated in Marksville, Louisiana. These trees will provide pristine habitat for bald eagles and Louisiana black bears.

• With the exception of two products (toilet seat covers and an industrial cleaning wipe) all of the orga-nization’s soft tissue products (facial tissue, hand towels, toilet paper, etc.) were made from 100% re-cycled fiber.

• Vendors at Lincoln Financial Field and NovaCare Complex have embraced Go Green! with vigor, making significant sustainable supply-chain contributions to the program:

20 tons of corn-based bio-plastics were used in place of conventional petroleum-based plastic. Most foodservice items are made from recycled or other environmentally friendly materials

and could be composted. The team established and maintains a green procurement standard specification for all bids for

facilities maintenance goods and services. • The Eagles foodservice vendor at Lincoln Financial Field, Aramark, donated 22,156 cheesesteaks,

hamburgers, hot dogs, and pizzas to the Brotherhood Mission in North Philadelphia. • The Eagles sent 9,350 gallons of used kitchen oil and 1,000 gallons of grease trap waste to local re-

processors for conversion to bio-diesel. • The Eagles purchased 257 gallons of B10 and B20 bio-diesel blends. Since the Eagles bio-diesel sup-

plier, The Energy Cooperative, sells bio-diesel that contains Eagles recycled kitchen oil, the Eagles have become an example of ‘closing the circle’ - producing raw feedstock for the oil recyclers, and then buying hundreds of gallons of bio-diesel product.

• The Eagles used natural and organic fertilizers to maintain their playing and training fields. • The Eagles used cultural practices and Integrated Pest Management principles to minimize pesticide

use. • The Eagles replaced 628 urinal diaphragms at Lincoln Financial Field from 1-gallon to ½-gallon flush

diaphragms and replaced more than 650 1-gallon aerators with ½-gallon aerators.


P R O G R A M S U M M A R I E S

Renewable Energy

In 2009, the Eagles powered 100% of their operations by the sun and wind. This means all of the Eagles electricity needs were met by non-polluting, renewable energy sources.

The Eagles solar array at the NovaCare Complex produced 12,757 kilowatt-hours (kWh) of clean electric-ity. These solar panels produce their highest output during business hours, when most energy is being con-sumed state-wide and power prices are the highest. The solar panels’ unique tracking mechanism - the first of its kind in Pennsylvania - allows the panels to follow the sun through the day to maximize the amount of solar electricity produced. The solar power total is a small fraction of the team’s total needs, but the peak hours issue is important for the team’s budget and for the State’s energy priorities. All of the organization’s remaining electricity needs were met through the purchase of wind power.

Since 2003, the Philadelphia Eagles have purchased and produced more than 46,000,000 kWh of non-polluting, renewable energy. That is enough energy to supply the electricity needs of approximately 3,600 U.S. homes for a year.

Energy Efficiency and Conservation

Through a comprehensive program encompassing major and minor energy uses, the Eagles have cut Lin-coln Financial Field’s annual electricity use by nearly 50% since the stadium’s first full year of operation in 2004. In 2009, the Eagles total electricity consumption rose slightly (0.01%) compared to that in 2008. However, the Eagles hosted 54 more events in 2009 than in 2008. Thus, the energy used per event in 2009 decreased 31% compared to the energy used per event in 2008. The Eagles accomplished this despite using Lincoln Financial Field’s stadium lights for 19 events in 2009, when these lights were used for only 9 events in 2008.

Recycling

Since 2003, the Eagles have recycled 1,090 tons of mixed metal, plastic, paper, cardboard, and composta-ble material. This is about the same as the annual waste stream of 1,327 Americans. The environmental benefit of the Eagles recycling programs to date is equivalent to removing 635 automobiles from the road for a year. In 2009, the Eagles created 1,151 tons of waste. Of this, the Eagles recycled 365 tons, or 31.7%. This recycling rate is a 44% increase over 2008’s recycling rate.

Composting

At the end of 2009, the Eagles launched a comprehensive composting program in partnership with Central Jersey Waste and Recycling. At Lincoln Financial Field, the Eagles captured 18.1 tons of compost over a four-game period and 25 tons of compost over the course of the year. At the NovaCare Complex, the Eagles captured 1.5 tons of compost in November and December. Furthermore, through composting, the NovaCare Complex Cafeteria has become a near-zero-waste operation. From a planetary point of view, composting is a very important type of recy-cling, since food waste sent to the landfill is a particularly potent generator of methane—a green-house gas approximately 27 times as powerful as CO2. The Eagles expect to expand this program greatly in the coming year, saving a few dollars in waste disposal costs while saving greatly in climate impact.


Soft Tissue

The Eagles purchase their soft tissue products from SCA’s Tork™ product line. SCA, headquartered in Philadelphia, is often cited as one of the greenest businesses in any industry. With the exception of two products (toilet seat covers and an industrial cleaning wipe) all of the team’s soft tissue products (facial tis-sue, hand towels, toilet paper, etc.) are made from 100% recycled fiber, with varying post-consumer con-tent. In 2009, the Eagles purchased 22 tons of soft tissue products, 20 of these tons were produced from 100% recycled fiber. This amount of recycled fiber saved about 340 trees. Achieving 100% recycled prod-uct usage for facial tissue, hand towels and toilet paper is a significant milestone for a professional sports franchise. Further, this partnership with SCA demonstrates the power of the Eagles linking their Go Green! initiative to other forward-thinking global brands.

Chemical and Materials Procurement

The Eagles have urged their vendors to use environmentally preferable cleaning products, paints, and other construction materials whenever possible. Aramark manages the custodial services at Lincoln Financial Field. To clean both the foodservice areas and the facilities at large, Aramark used 276 gallons of chemical cleaning products in 2009. This amount of chemicals is 34% less than the amount used in 2008 to clean the same area. The reduction in chemicals used is in part due to using new cleaning equipment and procedures that significantly reduce (or eliminate) the need for chemicals. The grounds and the playing and training fields at Lincoln Financial Field and the NovaCare Complex are maintained with a variety of natural and organic fertilizer products from EarthWorks and NatureSafe.

Bio-Fuels

In 2009, the Eagles sent 9,350 gallons of used kitchen oil and 1,000 gallons of grease trap waste to local re-processors for conversion to bio-diesel. That same year, the Eagles purchased 257 gal-lons of B10 and B20 bio-diesel blends. Since the Eagles bio-diesel supplier sells bio-diesel that contains the Eagles recycled kitchen oil, the Eagles have become an example of ‘closing the cir-cle’ - producing raw feedstock for the oil recyclers, and then buying hundreds of gallons of bio-diesel product.

Water Conservation

In 2009, the Eagles undertook several water conservation measures. For example, the Eagles replaced 628 urinal diaphragms at Lincoln Financial Field from 1-gallon to ½-gallon flush diaphragms and replaced more than 650 1-gallon aerators with ½-gallon aerators. The Eagles also replaced the two main water meters at Lincoln Financial with meters that will provide more accurate readings. The old meters recorded data erratically making it difficult to analyze the Eagles water usage from month to month. The new meters should eliminate this problem and deliver data that will accurately measure the effectiveness of the Eagles water conservation measures.

Foodservice Operations

Aramark operates the concession stands and suites at Lincoln Financial Field. Flik Dining Services oper-ates foodservice at the NovaCare Complex. Both use environmentally friendly cups and dinnerware (plates, bowls, trays etc.). The cups are made from corn-based material, the dinnerware products are either compostable or feature post-consumer recycled content. In 2009, Aramark and Flik used 20 tons of corn cups instead of plastic cups. This conserved approximately 10 tons of petroleum, which is about 70 barrels of oil. Nearly all petroleum-based plastic items have been eliminated from the Eagles foodservice opera-tions. These products save about half the climate impact of petroleum-based plastics, and as these materials


are incorporated into the composting program now being implemented the carbon impact will be improved even further.

Publications, Printer Paper and other Paper Products

In 2009, the Eagles communication and marketing department reduced the amount of paper used for publi-cations by 36 tons compared to the previous year. This decrease in paper consumption was due primarily to cutting the Eagles Insider print run from 240,000 to 40,000. This saved 340 trees. Also in 2009, the Eagles completely digitized their media guide, eliminating the need for a printed version. The paper-free Eagles Media Guide will save more than 200 trees each year. Furthermore, the Eagles increased the post-consumer recycled content of GameDay from 10% to 30%, saving 142 trees and of the Yearbook from 20% to 30%, saving 15 trees annually.

Since 2004, all of the Eagles office printer paper has been made from 100% post-consumer recycled fiber, made without chlorine bleach. Each year thereafter, the Eagles have worked to identify, item-by-item, of-fice products that can be shifted from virgin paper to paper with recycled content. Currently, the Eagles business cards, memo pads, invoices, staff handbooks, stadium credentials, stadium maps, and event staff birthday cards are made from 100% post-consumer recycled content. Other products such as tickets, card-stock and certain envelopes are made from post-consumer recycled content ranging from 10% to 50%. Since 2003 the Eagles have purchased more than 85 tons of 100% recycled paper for office usage. This has saved about 2,200 trees from destruction.

Reforestation

Reforestation has been part of Go Green! since the beginning. In 2004, the Eagles joined the TreeVitalize partnership with other leading Pennsylvania businesses, organizations, and government entities to help re-store tree cover in Pennsylvania.

In 2007, the Eagles entered an agreement with the Pennsylvania Department of Conservation and Natural Resources (DCNR) to establish one of the country’s first new urban forests – the Eagles Forest at Ne-shaminy State Park. The park broke ground in May 2008, featuring 6.5 acres of newly-planted native trees and shrubs. The Eagles Forest is being built through both the organization’s corporate funds dedicated to carbon footprint reduction as well as the purchase of trees by fans. The 4,000 native trees and shrubs in the Eagles Forest will remove approximately 3,000 tons of greenhouse gases over their lifetimes. This is the equivalent of removing about 500 automobiles from the road for a year. Additionally, the Eagles Forest will leave an important new environmental landscape along the Delaware River for future Eagles fans to enjoy.

In 2008 and 2009, with the assistance of the Conservation Fund, the Eagles offset 100% of the greenhouse gas generated by team travel (air, bus, train and hotel) through tree planting beyond that in the Eagles For-est. In 2009, 627 trees were planted in Louisiana’s Lake Ophelia National Wildlife Refuge in Marksville, Louisiana. These trees will provide pristine habitat for bald eagles and Louisiana black bears. Over their lifetimes, these trees will sequester more than 625 tons of greenhouse gases. This is the equivalent of re-moving about 110 automobiles from the road for a year.

The Eagles will continue and intensify their commitment to the threatened Louisiana habitat by advocating and helping raise funds and volunteers for the Audubon Society’s efforts to clean and save birds and other wildlife affected by the oil spill in the Gulf.


Employee Green Power Program

In 2007, the Philadelphia Eagles ownership instituted a groundbreaking employee benefit to encourage their employees to join the Go Green! effort. The Eagles created the country’s first Renewable Energy Employee Benefit Program. This program encourages all full-time Eagles employees to purchase renew-able energy credits (REC’s) from Delaware Valley region energy utilities to power their homes. Since REC’s are generally more expensive than traditional energy (brown or dirty energy from coal or nuclear power plants, for example), this program compensates Eagles employees by paying the price difference an employee incurs when he or she purchases renewable energy to power their homes. In 2009, more than half of the organization’s eligible Eagles employees took advantage of this program. These employees pur-chased about 273,600 kilowatt-hours of renewable energy (primarily from solar and wind sources). This amount of renewable energy purchased has the same environmental benefit as removing 37 cars from the road for a year.

C U M U L A T I V E I M P A C T

To date, the cumulative impact of Go Green! includes: • Green power purchasing, solar power generation, energy conservation, traditional recycling,

kitchen oil recycling, composting, and recycled paper purchasing programs that have eliminated greenhouse gas emissions equal to taking 7,854 automobiles off the road for a year

• The green power and energy conversation associated with the programs listed in the previous bullet are sufficient to provide electricity to more than 5,500 homes for a year

• Recycling, composting, and green procurement programs that have eliminated tons of trash equivalent to the annual amount of trash created by 1,605 Americans

• Recycled paper purchasing programs that have saved more than 5,000 trees

Going forward, Go Green! will have the following impact each and every year: • Green power purchasing, solar power generation, energy conservation, traditional recycling,

kitchen oil recycling, composting, and recycled paper purchasing programs that will eliminate greenhouse gas emissions equal to taking 2,316 automobiles off the road for a year

• The green power and energy conversation associated with the programs listed in the previous bullet could provide electricity to over 1,711 homes

• Recycling, composting and green procurement programs that will eliminate tons of trash equivalent to the annual amount of trash created by 500 Americans

• Recycled paper purchasing programs that will save 1,111 trees


MISSION STATEMENT

To GO GREEN! To create and sustain championship performance on the field and

in the community through programs that promote the quality of life in our region, green the environment to improve our impact on the

planet, and enhance our profitability as a business.

Printed on 100% post-consumer, chorine-free recycled paper

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THE PHILADELPHIA EAGLES - PR Newswire: press release distribution