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501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258 www.performance-experts.com Performance Experts B U S I N E S S B A L A N C E L I F E The Perfect Loan ProcessThe Perfect Loan Process 1. ACTION = LOAN CONSULTANT Initial client phone call – Under this system, the Loan Consultant takes the initial client phone call and completes the database screen (Or enters contact and pre-qualification information and into the LOS system directly), while constantly evaluating the viability of the potential loan as a result of doing an income, asset and liability interview. Deliver “Trapping Script” to counter rate and fees objection. Set up under-promise and over deliver. 2. ACTION = TRANSACTION COORDINATOR Run credit 3. ACTION = LOAN CONSULTANT Research loan programs. 4. ACTION = LOAN CONSULTANT Prepare proactive Pre-Approval Letter. 5. ACTION = PERSONAL ASSISTANT Send out “Proactive” letter of pre-approval and thank you to referring realtor. 6. ACTION = LOAN CONSULTANT Develop “Edge” Total Cost Analysis Spreadsheet from the Mortgage Coach comparing and contrasting four different loan scenarios and send out to client twenty four hours early (Under-promise and Over-deliver) 7. ACTION = LOAN CONSULTANT Notify Personal Assistant that Processing Guarantee Letter is ready to go out and “Client Impressions Process” has started (Send out personal brochure)

The Perfect Loan ProcessThePerfect$Loan$Process Perfect Loan ProcessThePerfect$Loan$Process$ 1. ACTION = LOAN CONSULTANT ... that there are no surprises. Expectation of funds needed

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501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258

www.performance-experts.com

Performance ExpertsB U S I N E S S B A L A N C E L I F E

 The Perfect Loan ProcessThe  Perfect  Loan  Process   1. ACTION = LOAN CONSULTANT Initial client phone call – Under this system, the Loan Consultant takes the initial client phone call and completes the database screen (Or enters contact and pre-qualification information and into the LOS system directly), while constantly evaluating the viability of the potential loan as a result of doing an income, asset and liability interview. Deliver “Trapping Script” to counter rate and fees objection. Set up under-promise and over deliver. 2. ACTION = TRANSACTION COORDINATOR Run credit 3. ACTION = LOAN CONSULTANT Research loan programs. 4. ACTION = LOAN CONSULTANT Prepare proactive Pre-Approval Letter. 5. ACTION = PERSONAL ASSISTANT Send out “Proactive” letter of pre-approval and thank you to referring realtor. 6. ACTION = LOAN CONSULTANT Develop “Edge” Total Cost Analysis Spreadsheet from the Mortgage Coach comparing and contrasting four different loan scenarios and send out to client twenty four hours early (Under-promise and Over-deliver) 7. ACTION = LOAN CONSULTANT Notify Personal Assistant that Processing Guarantee Letter is ready to go out and “Client Impressions Process” has started (Send out personal brochure)

 

501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258

www.performance-experts.com

Performance ExpertsB U S I N E S S B A L A N C E L I F E

8. ACTION = PERSONAL ASSISTANT Mail out Processing Guarantee Letter with personal brochure and business card. 9. ACTION = LOAN CONSULTANT High trust conversation with client. Review “Total Cost Analysis” spreadsheet, advise on loan options and review answers to questions on Page 5 interview and make outbound referrals and ask for introductions. Share with prospective client opinions on how they should move forward with financing. 10. ACTION = LOAN CONSULTANT If perspective client is not ready to move forward, move them into “Leads Group” in database and follow up weekly until they are. 11. ACTION = LOAN CONSULTANT Borrower has decided to move forward on their loan. Loan Consultant “passes the baton” with proper scripting to Transaction Coordinator and sets the appointment for the day and time of application. 12. ACTION = TRANSACTION COORDINATOR Borrower meets with Transaction Coordinator and loan application is taken directly into LOS. This is typically done over the telephone, and the application is sent to the borrower via FedEx. The borrower is given the option of sending the completed and signed application back to the office via FedEx, or they are welcome to come in and meet the team in person. 13. ACTION = TRANSACTION COORDINATOR Transaction coordinator “Pre-Underwrites” file and develops detailed and intuitive list of alternative documentation needs “Needs Memo” for the file. 14. ACTION = TRANSACTION COORDINATOR Send out cover letter, 1003 and alternative documentation needs to borrower via Fed-X with specific date and time that application must be returned by (Critical).

 

501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258

www.performance-experts.com

Performance ExpertsB U S I N E S S B A L A N C E L I F E

15. ACTION = TRANSACTION COORDINATOR Order Escrow, Title, and Appraisal and purchase contract where applicable. 16. ACTION = TRANSACTION COORDINATOR Application follow-up emails are sent out, using Rates Are Going Up or the Rate Drop: No Impact letters, encouraging the borrower to return their completed application package to our office. 17. ACTION = TRANSACTION COORDINATOR Retrieve loan application and borrower information. 18. ACTION = TRANSACTION COORDINATOR OR LOAN CONSULTANT Meet one-on-one with borrower to sign paperwork (If application is not sent in via Fed-X). 19. ACTION = TRANSACTION COORDINATOR File is reviewed prior to opening. Changes are made to the 1003 if necessary. Document conversation log in detail for processor. Stack file in proper stacking order and update “Needs Memo”. 20. ACTION = TRANSACTION COORDINATOR Borrower notified of missing documents. Loan opened with processor (Only if file is near complete and all critical data is in). “Baton is passed” from Transaction Coordinator to Processor with proper scripting. 21. ACTION = TRANSACTION COORDINATOR Decide on color of the client file as follows: GREEN = Purchase Loan MANILA = Refinance RED = VIP REALTOR® referral

 

501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258

www.performance-experts.com

Performance ExpertsB U S I N E S S B A L A N C E L I F E

22. ACTION = TRANSACTION COORDINATOR Team Roles Email is sent out (by mail or email) to borrower upon loan package opening. This thanks the customer and introduces the processor with their contact information. 23. ACTION = LOAN PROCESSOR Needs List Memo is filled out or updated. This is an internal document that goes on the left hand side of the file that alerts the entire team to any items that are missing from the file and preventing it from being ready for submission to an underwriter. As documents come in from the borrower and other outside service providers, simply check them off of the Needs List. When every request on the Needs List is fulfilled, the file is ready to be submitted for approval. 24. ACTION = LOAN PROCESSOR Send email to the borrower alerting them of incomplete documentation and cc: both agents. Email to include all pertinent contact information This is done to ensure accountability. By doing this, the REALTOR® can never come back to you and say that you didn't inform them of any reasons for delays in the closing, and ultimately, this puts the responsibility for any delay on the borrower. 25. ACTION = LOAN PROCESSOR Follow up on all missing documents from appraiser, title agents and escrow. 26. ACTION = LOAN CONSULTANT Internal submission ticket completed. This form verifies that the loan executive and the processor are on the same page. It serves as an internal accountability document to help eliminate any confusion. Everyone knows the goals and objectives for the file have not changed. 27. ACTION = LOAN PROCESSOR Borrower loan run through LP OR DU. Send out letter to borrower using Processor Submitted email.

 

501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258

www.performance-experts.com

Performance ExpertsB U S I N E S S B A L A N C E L I F E

28. ACTION = LOAN PROCESSOR Lender submission ticket completed and copy package is made. 29. ACTION = LOAN PROCESSOR Borrower's loan submitted Conventional. Send out “Submitted Email” to borrower and both listing and buyers agent notifying them of approximate turn time in underwriting. 30. ACTION = LOAN PROCESSOR Notify borrower with cc: to agents that the loan package has been submitted using Processor Submitted email and indicating expected date of underwriting decision. 31. ACTION = EVERYONE AND ALWAYS Team is sold. Team members support each other's efforts when speaking to borrowers. 32. ACTION = LOAN CONSULTANT Lock conversation with borrower, if that has not already transpired. Typically, all clients are locked in at the time of application to make sure the borrower is not subjected to market movement and to remove rate shopping from their mind. One thing you should give consideration to is creating finality in your client's mind. The longer you let the loan go unlocked, the more prone they will be to shop for a rate with another lender, or be swayed in their decision by the media, radio, television, and spam email. This is a very important script in your arsenal. 33. ACTION = LOAN CONSULTANT AND TRANSACTION COORDINATOR Internal lock form filled out. 34. ACTION = TRANSACTION COORDINATOR Lock loan in with lender. NOTE: This happens at various times in the process but most often at time of application.

 

501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258

www.performance-experts.com

Performance ExpertsB U S I N E S S B A L A N C E L I F E

35. ACTION = LOAN CONSULTANT Introduction phone call placed to REALTORS letting them know when approval should be expected and proactively getting to know them personally and seeing if they have any needs or questions. NOTE: This is not a redundant action but rather an opportunity to bond with the agents and cross sell for future business. 36. ACTION = LOAN PROCESSOR Borrower phone call placed with introduction and letting the borrower know that they will be working with them till loan completion. 37. ACTION = LOAN PROCESSOR Provide REALTOR® with status when it is applicable to provide an update. 38. ACTION = LOAN PROCESSOR Follow up with lender regarding approval after 3 days. 39. ACTION = LOAN PROCESSOR Notify real estate agent, borrower, and escrow officer of loan approval by phone and follow up with email using Approval Letter and asking for all pertinent conditions. 40. ACTION = LOAN PROCESSOR Conditions reviewed and requested from borrower, real estate agent, etc. 41. ACTION = PERSONAL ASSISTANT Send out congratulatory movie passes and personal hand written note card from Loan Consultant. 42. ACTION = LOAN CONSULTANT Call and congratulate client and ask for referrals at this opportune time.

 

501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258

www.performance-experts.com

Performance ExpertsB U S I N E S S B A L A N C E L I F E

43. ACTION = LOAN PROCESSOR Review conditions upon receipt, copy and send to underwriter. 44. ACTION = LOAN PROCESSOR Follow up with underwriter to ensure they have signed off conditions. 45. ACTION = LOAN PROCESSOR Estimated HUD ordered. 46. ACTION = LOAN PROCESSOR Prepare fax cover letter for HUD 1 to client. 47. ACTION = LOAN PROCESSOR Estimated HUD faxed to borrower and reviewed prior to ordering loan docs to ensure that there are no surprises. Expectation of funds needed is reset. 48. ACTION = LOAN PROCESSOR Notify Personal Assistant to Loan Executive that HUD has been reviewed with borrower. 49. ACTION = PERSONAL ASSISTANT Customer Service Survey sent to escrow upon notification from the Loan Processor that HUD has been ordered along with cover letter asking closing agent to have borrower complete it at signing. 50. ACTION = LOAN PROCESSOR Complete lender doc order form and fax to lender. 51. ACTION = LOAN PROCESSOR Follow up with lender on doc turnaround time.

 

501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258

www.performance-experts.com

Performance ExpertsB U S I N E S S B A L A N C E L I F E

52. ACTION = LOAN PROCESSOR Notify all parties involved that docs have been ordered. Notify borrower that escrow will call them to make an appointment using Processor Doc Email. 53. ACTION = LOAN PROCESSOR Follow up with lender to make sure docs went out to escrow. 54. ACTION = LOAN PROCESSOR Follow up with escrow via email to make sure docs are being signed by the borrower. Assist in escrow in arranging for doc signing time but asking the borrower at time of loan approval if there will be any dates that they will be out of town to avoid any last minute surprises. 55. ACTION = LOAN PROCESSOR Follow up with escrow via email to make sure signed docs have gone back to the lender. 56. ACTION = LOAN PROCESSOR Follow up with lender to ensure all conditions have been met and docs were in order when returned from escrow. 57. ACTION = LOAN PROCESSOR Follow up with escrow via email on funding conditions. 58. ACTION = LOAN PROCESSOR Follow up with escrow and lender via email and once confirmed, inform all parties (Client, Realtors etc..) that funding has occurred and recording is set up. 59. ACTION = LOAN PROCESSOR Follow up on check.

 

501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258

www.performance-experts.com

Performance ExpertsB U S I N E S S B A L A N C E L I F E

60. ACTION = LOAN PROCESSOR File purged: Discard any unnecessary hard copy paperwork and make sure closed file is in order. Transfer file from "open" to "closed" status in processing software if applicable. 62. ACTION = LOAN PROCESSOR Fill out check breakdown form and forward to bookkeeper for processing payouts. 63. ACTION = LOAN PROCESSOR Fill out Database Update form and forward to Personal Assistant. 64. ACTION = LOAN PROCESSOR Thank you card sent out to borrower. 65. ACTION = PERSONAL ASSISTANT Necessary database updates made to borrower's contact record. 66. ACTION = PERSONAL ASSISTANT Forward relevant closing information to the borrower's CPA using CPA Letter or CPA HUD Letter along with Customer Service Survey requesting referrals. 67. ACTION = PERSONAL ASSISTANT Credit and Appraisal Closing Letter or Appraisal Cover and Customer Survey sent to borrower. 68. ACTION = PERSONAL ASSISTANT Request new phone number for client on purchase loans and update database as needed.

 

501 S. Reino Rd. #231 Newbury Park, CA 91320 Phone: 805-498-0294 Fax: 805-262-2258

www.performance-experts.com

Performance ExpertsB U S I N E S S B A L A N C E L I F E

69. ACTION = LOAN CONSULTANT Place personal phone call to client to thank them for their business and send out Closing Thank You Letter. 70. ACTION = LOAN CONSULTANT Follow up with CPA after HUD and survey are received to set an appointment to discuss working together. 71. ACTION = LOAN CONSULTANT 30  days  after  the  close  of  escrow,  send  out  Referral  Post  Closing  Letter  for  RED  files,  addressed  from  both  the  loan  executive  and  REALTOR®.