The organic market in Germany -highlights 2016

DIANA SCHAACKAGRICULTURAL MARKET INFORMATION COMPANY (AMI)15.02.2017, BIOFACH, NÜRNBERG

Highlights of the German Organic market

15.02.2017 | The organic market in Germany - highlights 2016 | © AMI GmbH

2

● Intensive activities of different supermarket chains (especially full range supplierslike Edeka and Rewe) for getting more different organic items in the supermarketshelves

● Natural food stores face bigger competition from the supermarkets – growth hasslowed down

● Higher consumer prices for many products – contrary to conventional products(stable level)

● Sourcing of raw material remains the biggest issue for organic suppliers Small harvests for many crops Unsufficient supply for milk and eggs, better supply for pork and beef

● Conversion to organic increased significantly● Imports have been rising but import rates fluctuate● MARKET GREW by nearly 10 % in 2016 up to 9.48 billion EUR –

5.0 – 5.1% of the entire food market

3,79 4,06 4,214,76

5,452,14

2,26 2,472,71

2,85

1,051,10 1,09

1,151,18

6,977,42 7,76

8,629,48

2012 2013 2014 2015 2016

+14,6 %

+2,2 %

Bakeries, butchers, fruit & vegetable shops, farmer´s markets, small farm

shops, Online shops, health food shops, petrol stations)

Incl. Big farm shops

Incl. Drug stores

Organic food sales in GermanyIn billion EUR excl. Catering

© AMI 2017/OL-275 | AMI-informiert.de Source: Arbeitskreis Biomarkt

Supermarkets

Total

Natural food stores

Other sales channels

+5,0 %

+9,9 %

3,744,10 4,20 4,32 4,43

4,78

2010 2011 2012 2013 2014 2015 2016*

5,0 to5,1

Organic shares are risingOrganic share of the total food market in Germany, in %

© AMI 2017/OL-277 | AMI-informiert.de Source: AMI based on Arbeitskreis Biomarkt and Statistical Office

* Estimation depending on the development of the total food market 2016

27,521,9

16,911,6

11,19,8

8,87,8

6,76,4

5,12,4

vegetable oils

poultry

potatoes

fruit

vegetables

drinking milk

meat

eggs

bread

meat products

cheese

butter

17,8

12,24,95,7

8,08,8

4,53,64,24,85,2

4,1

Growth rates of sales volumes and sales values of household purchasesin Germany, 2016 vs. 2015 in %

Tops and Flops 2016

Sales volumes Sales values

Source: AMI-analysis based on GfK household panel© AMI 2017/VB-177 | AMI-informiert.de

Consumer prices were risingConsumer prices for organic fresh products, growth rate 2016 vs 2015, in %

*Sum of all mentioned organic products

4,09,6

8,67,7

6,66,1

4,53,6

3,31,0

0,60,40,3

fresh products*potatoes

eggsvegetable oils

fruitmeat products

poultryvegetables

bread & bakerybeef

milk & dairychees

pork

© AMI 2017/VB-129a | AMI-informiert.de Source: AMI-Verbraucherpreisspiegel

Organic shares of different products

11,76,86,8

6,36,0

5,55,5

4,13,4

3,02,3

1,81,6

1,41,3

0,6

eggsfresh vegetables

drinking milkvegetable oils

fresh fruityoghurt

potatoesbread

cream cheesbuttercheesmeat

milk drinkspoultry

meat productsmargarine

Organic shares of household purchases of fresh products in Germany 2016, volume shares in %

© AMI 2017/VB-112a | AMI-informiert.de Source: AMI-Analysis based on GfK household panel

Organic Area and growth rateOrganic Agricultural Area in Germany in 1.000 ha and growth rate compared to previous year in %

© AMI 2017/OL-278 | AMI-informiert.de

546635 697 734 768 807 826 865 908 947 991

1.0161.0341.0451.0481.0891.185Agricultural area in 1.000 ha

Souce: BLE (2000-2015), BÖLW (2016)

16,3

9,8

5,3 4,6 5,1 2,2 4,8 4,9 4,3 4,62,5 1,8 1,0 0,3 3,9

8,9

2000 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

Growth rate in %

9461

4646

4237

3431

26242424

soy beans (incl.…

field peas

grain maize

carrots

butter

drinking milk

wheat

appels

pork

potatoes

yoghurt

cereals total

9568

434846

3631

403233

1325

Import shares have been risingImport shares of selected organic products, in business years %

© AMI 2017/OL-241 | AMI-informiert.de Source: AMI

Die Agrarmarkt Informations-Gesellschaft erstellt unabhängig und übergreifend aktuelle Fakten und Analysen für das gesamte Agribusiness.

AMI Agricultural Market Information CompanyDreizehnmorgenweg 1053175 Bonnwww.AMI-informiert.de

Diana SchaackMarket Analyst Organic Farming

Tel. +49 (0228) 33 80 5-270Fax. +49 (0228) 33 80 5-2270

Diana.Schaack@ami-informiert.de

9,2

11,9

14,5

7,7

1,9

Gesamt

Discounter

Vollsortimenter

Naturkosthandel

Sonst. Einkaufsstätten

6,9

3,9

12,7

8,4

1,5

Absatz- und Umsatzänderung von Bio-Frischeprodukten* nach Einkaufsstätten in %, 2016 gegenüber 2015

Sales of fresh products

Ausgaben Einkaufsmengen

Quelle: AMI-Analyse auf Basis des GfK-Haushaltspanels © AMI 2017/OL-298 | AMI-informiert.de

*Fleisch, Fleischwaren, Geflügel, Eier, Obst, Gemüse, Kartoffeln, Käse, Brot, Backwaren, Milch, Joghurt, Sojadrinks, Mehl, Milchgetränke, Quark, Butter, Speiseöl u.a.

Bio-Fläche hinkt Nachfrage hinterherEntwicklung des deutschen Öko-Marktes, 2008=Index 100

© AMI 2017/OL-289 | AMI-informiert.de

100

87

126

134

08 09 10 11 12 13 14 15 16

VerkaufserlöseÖko-Landwirte

100

99

131

149

163

08 09 10 11 12 13 14 15 16

VerbraucherausgabenÖko insgesamt

100 115

120131

08 09 10 11 12 13 14 15 16

Öko-AnbauflächenDeutschland

Quelle: AMI auf Basis von BLE und Arbeitskreis Biomarkt