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The French organic food market Êva Lacarce French organic farming Observatory www.agencebio.org Biofach 2017, European Market

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Page 1: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

The French organic food 

marketÊva LacarceFrench organic farming Observatory

www.agencebio.org 

Biofach 2017, European Market

Page 2: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

Agence BioFrench national platform for the promotion and the development of organic farmingand organic food 

• MAAF Ministry of food and agriculture• MEEM Ministry of Environment• FNAB• APCA• Coop de France• Synabio

Facilitates dialog and favours synergies• Platform for sharing and pooling resources and for dialog between organic 

stakeholders• Inform and promote (communication, organic operators directory)• Structuring and strengthening the sector (Avenir Bio fund)• Economic and Statistical observatory

Page 3: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

French organic food market in 2015

Page 4: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

Sales of organic food from 1999 to 2015 in France by category of distribution channel

450 619 7811 083

1 391 1 617 1 844 1 910 2 035 2 224 2 469589

858

1 026

1 1691 222

1 327 1 4251 551

1 725

2 019

71

115

120

138159

170193

220

238

274

285

315

333

359389

423492

577

643

772

92130

158169

172

191

225

1 000

1 565

2 070

2 606

3 1493 517

3 9224 189

4 555

5 021

5 759

0

1 000

2 000

3 000

4 000

5 000

6 000

1999 2005 2007 2008 2009 2010 2011 2012 2013 2014 2015

million €

other channels

collective catering

direct sales

shopkeepers and artisans

stores specialized in organic food

supermarkets

TOTAL

Agence Bio, 2015 Market assessment

Page 5: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

Household consumption of organic food

2009 2010 2011 2012 2013 2014 2015supermarkets       1 391         1 617         1 844         1 910         2 035         2 224         2 469    11,0% 44,6%

network stores sp. in organic food

         805             855             950          1 078          1 212          1 365          1 624    19,0% 29,3%

independent stores sp. in organic food

         364             367             377             347             339             361             395    9,6% 7,1%

all stores specialized in organic food

      1 168          1 222          1 326          1 425          1 551          1 725          2 019    17,0% 36,5%

shopkeepers and artisans

         138             159             170             193             220             238             274    15,1% 4,9%

direct sales          359            389            423            492            577            643            772    20,1% 14,0%TOTAL       3 056         3 387         3 764         4 020         4 383         4 830         5 534    14,6% 100%

Market share of organic 1,9% 1,8% 2,0% 2,1% 2,3% 2,5% 2,9%* Monthly series CVS CJO at the price of the previous year (agricultural products including tobbacco) 

million € Annual turnover including taxesgrowth 

between 2014 and 2015

organic market share

Agence Bio, 2015 Market assessment

Page 6: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

Product shares in the organic food market

11% 12% 12% 13%5% 5% 5% 5%8% 8% 7% 7%21% 21% 22%

23%16%16%

16%18%

6%6%

6%

6%

20%20%

19%

18%

12%11%

11%

11%

4 0204 383

4 830

5 534

0

1 000

2 000

3 000

4 000

5 000

6 000

7 000

2012 2013 2014 2015

millions €

meat

dairy products

seafood, delicatessen, frozen foodsfruits and vegetables

grocery

bakery

non alcoholic beverages

alcoholic beverages

Agence Bio, 2015 Market assessment

>50% fresh and refrigerated shelves

Page 7: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

Market share of organic products in general consumption

Agence Bio, 2015 Market assessment

Page 8: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

Market shares of distribution channelsfor different organic products

Agence Bio, 2015 Market assessment

18%

61%

46%

39%

38%

66%

59%

62%

49%

62%

57%

80%

29%

45%

23%

36%

53%

58%

44%

30%

9%

34%

29%

32%

27%

16%

44%

36%

41%

3%

6%

16%

19%

5%

16%

4%

27%

14%

18%

12%

5%

16%

5%

0% 20% 40% 60% 80% 100%

wine and alcoholic beverages

non alcoholic beverages

salted grocery products

sweet grocery products

bakery

seafood, delicatessen, frozen foods

other meats

deli meat

poultry

eggs

dairy products

milk

fruits and vegetables

Total

supermarkets stores specialized in organic food direct sales shopkeepers and artisans

Page 9: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

27%

48%

66%

59%

80%

89%

98%

93%

99%

99%

76%

0% 20% 40% 60% 80% 100%

seafood (incl. dried, smoked…)

grocery and non alcoholic beverages

ready‐made and frozen

fruits

vegetables

bread and fresh pastries

fresh and transformed meats

milk and dairy products

eggs

wine and alcoholic beverages

ALL PRODUCTS

French supply Introduction Imports

Origin of organic food consumed in France

Agence Bio, 2015 Market assessment

Page 10: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

Prospects for 2016

Approx. 7 billion Euros+20 % at least vs 2015

Most dynamic sectors: Fruits and vegetables Grocery Self‐service fresh products

Direct sales  Stores specialised in organic products

Page 11: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

Some facts and figures on French consumers

Daily consumers

Weekly consumers

Monthly consumers

Non consumers

Yearly (occasional) consumers

Page 12: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

French organic production

Page 13: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

Evolution of organic production in France

Agence Bio, Certification 2015

Page 14: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

French organic land use

Agence Bio, Certification 2015

Page 15: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

2016 tendencies

Page 16: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

For more information visit www.agencebio.org 

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Page 17: The French organic food market - orgprints.orgorgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf · Sales of organic food from 1999 to 2015 in France by category of

Meet with us @

BioFach, on Business France’s stand Hall 1, booth 1‐221A

International Seminar on organic farming during the International Agricultural Show in Paris on Feb. 28thhttp://www.agencebio.org/seminaire‐international Overview on the organic sector in Europe Development factors and obstacles Understanding the consumer in Europe Communication strategies

www.agencebio.org