The Organic Food of Montenegro

The Organic Food of Montenegro

Vladimir Vulić, MA

Mentor

Džemal Lekić Team leader

Danica Čelebić

Miloš Joksimović

Team: Balkans inventors

School: Faculty of Economics Podgorica

- Montenegro is ecological country since 1991.

- It has 741.000 m² of high quality arable land, which is 5,4% of all theritory.

- Montenegro is ecological country since 1991.

- It has 741.000 m² of high quality arable land, which is 5,4% of all theritory.

Organic farming is a system of sustainable agriculture, largely based on local resources to maintain ecological balance and minimize the negative impact of agriculture on the environment. It also means production in accordance with laws and standards, which are defined with conditions by controlling the entire production cycle of the competent organization for certification.

Organic farming is a system of sustainable agriculture, largely based on local resources to maintain ecological balance and minimize the negative impact of agriculture on the environment. It also means production in accordance with laws and standards, which are defined with conditions by controlling the entire production cycle of the competent organization for certification.

About organic productionAbout organic production

Global market potentialGlobal market potential

The global organic food market grew by 9.7% in 2012 to reach a value of $73.2 billion.

In 2016, the global organic food market is forecast to have a value of $102.5 billion, an increase of 52.6% since 2011.

The global organic food market grew by 9.7% in 2012 to reach a value of $73.2 billion.

In 2016, the global organic food market is forecast to have a value of $102.5 billion, an increase of 52.6% since 2011.

Consequences of consuming unhealthy food

Consequences of consuming unhealthy food

- Obesity on a global level, as the study shows, refers three times as many victims of malnutrition.

- Obesity is the cause of the death of 3.4 million people, and malnutrition less than one million.

• Ecological country;

• Tourism-driven demand growth in the local market.

• Undeveloped a unified market and production base;

• Higher logistics costs;

• Higher cost structure than the Western Balkan

neighbors.

Strengths:Weaknesses:

Strengths, Weaknesses, Opportunities, and Threats Strengths, Weaknesses, Opportunities, and Threats

• Niche opportunities;

• High-quality traditional foods;

• High quality arable land.

Opportunities:

• Moving production to a location with lower labor costs;

• High price of products.

Threats:

Export – import comparation of agriculturals goods in MontenegroExport – import comparation of agriculturals goods in Montenegro

►Import►Export ►Import►Export

Applicable business modelsApplicable business models

Mergers – Small domestic manufacturers are performing together in order to succeed at the EU market.

Partnership deals – Foreign investors bring capital, know-how and distribution; Domestic manufacturers provide land, labor and efforts. Those two parties share profits.

Business incubators – Providing support through this kind of organization.

Mergers – Small domestic manufacturers are performing together in order to succeed at the EU market.

Partnership deals – Foreign investors bring capital, know-how and distribution; Domestic manufacturers provide land, labor and efforts. Those two parties share profits.

Business incubators – Providing support through this kind of organization.

Implementation of new technologiesImplementation of new technologies

Benefits of innovations:

- Obtaining products with high degree of processing;

- Competitiveness at EU market;

- Replacement of manual work, higher productivity;

- Better control of quality.

Benefits of innovations:

- Obtaining products with high degree of processing;

- Competitiveness at EU market;

- Replacement of manual work, higher productivity;

- Better control of quality.

Eat

org

anic

food

and

you

can

beat

Blu

to!

Eat

org

anic

food

and

you

can

beat

Blu

to!