THE ONLINE GENERATION

Integrated Marketing Solution Partner 2009

The New “Marketing Dynamic”A new study released by Clash-Media suggests over fifty percent of marketers’ budgets now spent

onlineThe research conducted by E-consultancy for Clash-Media found:

-over 90 percent of marketers see Online Lead Generation as a growth area – up from 82 percent last year

- over 70 percent of those using Online Lead Generation, use Search Engine Optimization, Paid Search and e-mail marketing to in-house lists

What Did They Have To Say?

Increase awareness to generate quality leads in a highly cost-effective manner

“The growing popularity of Online Lead Generation shows that marketers are increasingly aware of its potential to

generate quality leads with excellent conversion rates in a highly cost-effective manner,”

commented Christopher Petix, President of Clash-Media US

Additional Survey Findings

The key to Online LeadGeneration is that it’s

highlytargeted, allowing us todevelop services

tailored toany number of specific

markets .

Companies areincreasingly taking anintegrated approach

totheir marketing, which

isgood because no singlemarketing tool will ever

be100 percent efficient

What Are You Doing To Better Target And Engage Your Core Audience?

Thinking about the coming year, which of the following processes, tools or priorities do you expect will grow in importance given your evolving marketing needs?

Introducing better segmentation, profiling and targeting strategies

Adding or improving database marketing systems

Acquiring new customers and market analytics capabilities

29.8% are personalizing multi-channel communications and customer touch points

26.4% are individualizing print, email, text messaging, call center or web interactions

What Effect Have These Programs Had On Customer Engagements?

19.7% - Retention rates have improved and customer churn has minimized

25.7% - Bottom line improvements (including average deal size and speed to close) have resulted

39.8% - Don’t know 3.3% - None 11.4% - Other

postcard mailed

When asked how they tracked and measured return on marketing spend, nearly 20 percent of marketers said they did not, and 34 percent said they were planning to introduce a formal ROI tracking system.

Typical measures included revenue, profits and market share, volume, caliber and conversion of leads, as well as direct response metrics.

Quantify

Marketing Results

How are you measuring your marketing results?

Simply Stated…Marketers have to improve the results

of their direct marketing programs…

Did you know?The industry average for direct response

marketing is 1.3% response rate

Conversion Levels Are Still Too Low

Forty-seven percent of B2B marketer say that sales closes less than 4% of all marketing-generated

leads…

Cutting Through the NoiseHow do YOU cut through the noise

to engage

your customers more

effectively?

Daily we encounter 2904 media messages…

We may remember 52 of them…But 4 of them we will positively

remember!

More Importantly – Improved ROI

Internet Advertising Bureau says… Well executed Multi-channel

marketing campaigns generate a sales lift of 7-34% versus traditional marketing approaches

The results that are being achieved with relevance are outstripping those of traditional static communications by an average of 56% - 275%.

BUT….HOW?

More personal and relevant communication leveraging multi-media, cross-media communication with prospects!

Real-time Response Delivers Better Conversion Results!

Marketing Sherpa and MIT study

Do you have the ability to reach your customers and prospects in real-time?

The odds of contacting a lead if called in 5 minutes versus 30 minutes increase 100 times.

The odds of qualifying a lead if called in 5 minutes versus 30 minutes increase 21 times.

Additional Key Findings

People search the Internet because they want things now. Interest and need wane quickly.

You Know Where They AreWhen a person submits a lead in a web form, you know

where they are at that exact moment: they are at their computer desk, probably right near their phone. We call

this “presence”. If you call them immediately, they answer. If you wait, they move on to something else,

often away from their phone.Salespeople know that simply being able to contact somebody can

make the difference between a sale or not.

Marketers may not be as aware of this. A few days later they often don’t even remember they submitted a

lead. Immediacy of response hits the respondent at their highest point of interest or need.

The “WOW” Effect Our sales representatives often experience the “wow effect” when

our web-form call back technology contacts a person who submitted a lead in less than 3 seconds.

The respondent quite often reacts with, “wow, that was fast! You are impressive.” We have been told that they feel that the sales representative must be really on top of things, and that is the kind of person and company they want servicing their - account.

We are reminded of the early days of caller id when people answered a call and said the name of the caller. What surprised initially is now commonplace. First impressions continue to have a strong influence on trust and relationships.

Fully Integrated, Multi-Channel Marketing Solution

Direct Mail/Email Campaign

Personalized URLs

Intelligent Landing Pages

USPS Confirm Services

SMS/Email

Notification and

Thank You alerts

Updated CRM

Prompt Follow Up

More Leads

More Deals

Conceptual Age Solutions

Vertical Market expertise

within

Automotive | Financial services | Not-for-profit |

Retail and many others……………A true win-win partnership

REAL BUSINESS REAL RESULTS

www.PostcardPlanet.com | MeetUs@PostcardPlanet.com

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