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How we facilitated a shift towards the millennial generationJorn de Vreede, UX & Strategy theFactor.e
@jorndevreede
Job security
Wages & Benefits
Working conditions
Fair & Just supervision
Powerlessness
Need to belong
Lifecycle
child young adult midlife old age
child young adult midlife old age
child young adult midlife
child young adult
child
Gen X Gen ZBaby boomers
idealist reactive adaptive
job security work-life balance security & stability
Television Personal computer No UI / Smart tech
Digital immigrants “Technoholics”Early IT adopters
Email / TextingTelephone
Email / Texting
Millennials
civic
freedom & flexibility
Smart devices
Digital Natives
Texting / Social Media
Online / mobileFace to face Facetime
Handheld /integrated
Mission & Brand story
Position & role of CNV in society, involve and connect members on themes
Proposition: Information and services, tailor made to suit the individual
Millennials
A just, righteous society
Freedom & flexibility
Engagement is hard
Not willing to commit
301.043 10.000+
150k+ 2100+
1000+ 650+
171.652
FB reach Likes Shares Reactions
Tweets Linkedin Pageviews