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The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

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Page 1: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

The OnGood Initiative

What’s Next Online for the Global NGO Community?

Andrew MackPIR/AMGlobal ConsultingSouth Africa, March 2015

Public Interest Registry

Page 2: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

About Public Interest Registry

Global not-for-profit organisation created by the Internet Society (ISOC)

Experienced running .org – a stable, trusted registry with more than 10.5 million domains in 210 countries and territories

Dedicated to serving the global non-governmental organisation (NGO) community

Page 3: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

The Internet is Changing, Expanding

Creating real opportunities for an Online Global NGO Community

Page 4: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

How does OnGood Help NGOs?

Preserving Safety and security online

Visibility Funding

Finding Partners and creating a Web Presence

Trust

Page 5: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry
Page 6: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry
Page 7: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

A Portal for Members of the NGO Community

Page 8: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

Create an Online Presence on the Portal

Get an immediate web presence:

Showcase your cause and activities

Collect donations

Communicate with partners, funders, the general public

Include links to your social media channels

Page 9: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

Having a website vs. Facebook page

Your own website

Facebook page

Event calendar ✔ ✔Share news, photos, videos ✔ ✔

Interact with your followers ✔ ✔

Your group’s own domain name ✔ ✖

Collect a data base (emails, contacts,…)

✔ ✖

Personalized email addresses ✔ ✖

Advertise freely ✔ ✖

Page 10: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

Self-Certification

Validation required for entry into the community

Criteria validation Documentation References

A system of checks and appeals keeps .ngo|.ong clean

Community challenge process Regular reviews

Validation

Page 11: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

Who is an NGO?

The 7 characteristics used to define an NGO for .ngo|.ong validation: 1. Focused on acting in the public interest

2. Non-profit making/non-profit-focused entities

3. Limited government influence

4. NGO staff/members are independent actors

5. Active Organizations

6. Structured

7. Lawful

Page 12: The OnGood Initiative What’s Next Online for the Global NGO Community? Andrew Mack PIR/AMGlobal Consulting South Africa, March 2015 Public Interest Registry

Our Success, Your Success

More NGOs online and more visibility for NGOs

More partnerships/connections between NGOs from the global north and global south

More contributions from funders around the world including new contributors like tourists and members of the diaspora

Follow our progress and sign up for an Expression of Interest at www.globalngo.org