The New PR for Financial Services

June, 2009

Influence Consulting

• Experienced, senior, creative PR professionals• Nimble teams for each assignment• 30+ years of financial services experience• Excellent business/financial media relations• Accountable, responsible, effective• Help clients “direct” the curve

Our Financial Services Expertise

Influence Consulting - WhoFrances Del Valle,Managing Partner

Strategic planning, account management, media relations, marketing

15 years corporate communications & PR agency experience, including Fleishman Hillard and Edelman Worldwide

Extensive experience with public companies and financial clients

Mark RosePartner

Head, Internet communications strategies, assist w/media relations & editorial services

15+ years PR agency experience, including SVP Edelman Worldwide

Journalist, blogger, speaker on PR trends and online integration

Influence Consulting brings deep experience, passion, and creativity to all clients without the bureaucratic limitations of a big agency

Integrated PR Services

Public Relations OnlineStrategic Planning

Traditional Media Relations

Editorial Services

Industry Analyst Relations

Blog, video, Twitter

PR 2.0 Strategies

Wikipedia PlanThought Leadership

Research

Marketing Integration

PR Content Creation

The New PR

News Creation• Web copy• SEO press release• Marketing material• Research• Presentations• Commentary• Crisis reaction

News Distribution• Web site• Blog• Twitter• Flickr (photo)• YouTube (video)• RSS (syndication)• Widgets

Marriage of news creation + distribution

Twitter

Wells Fargo Goes Social

LinkedIn for Advisors

Social Press Release

Wikipedia PR Strategy

InfluenceWave

PR Integration

traditional + digital

SEO, blogs, video, Twitter

PR content creation + distribution

InfluenceWave.com

Contactmark.rose@influencecentral.comTwitter: @markroseBlog: PRBlogNews.comfrances.delvalle@influencecentral.comweb: http://influencecentral.com