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7/29/2019 The Need to Think Strategically
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The need to think strategically
Defenation
is defined as a mental or thinking process applied by an individual in thecontext of achieving success in a problem or doing activity and achieve it as
you thought.
First of all, what exactly is strategic thinking? To think strategically
requires founders and key team members to continually assess your business
and your industry, and to apply new business insights. The goal is to use
these insights to reinforce a companys differentiation in the marketplace to
achieve competitive advantage. You need to think strategically before your
team can move on to the long or short-term strategic planning. You need
both of these to make smart decisions on a daily basis. If you don't know
where you're going, you'll have a hard time getting there!
Use it for decision making.
People who think strategically constantly reassess their business
environment. They evaluate at a corporate level by looking at the company's
strategy, customers, competition, and industry trends. At the department
level, they analyze the departments internal challenges and positions. Next,they gather and assess extensive information to estimate the changes that
must be made today in order to generate the desired results tomorrow.
Strategic thinking is an ongoing process.
Good strategic thinkers
Identify relationships, patterns, and trends while noticing patternsacross seemingly unrelated events, and categorize related information
to reduce the number of issues with which one must grapple
concurrently;
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Think creatively by generating alternatives, visualizing newpossibilities, challenging assumptions, and opening themselves to newinformation;
Analyze data while prioritizing the most important information; Prioritize action steps to stay focused on key objectives while
handling multiple demands and competing priorities;
Make trade-offs while understanding the potential advantages anddisadvantages of an idea or course of action. From that, they makechoices trying to balance short- and long-term concerns.
You can develop your strategic thinking ability by
practicing the following:
Curiosity: being genuinely interested in what transpires in yourcompany, department, industry, and wider business environment;
Flexibility: trying new approaches and ideas when new informationsuggests the need to do so;
Focus on the future: thinking about your companys operationalconditions that may change in the coming months and years.
Remaining alert for opportunities that may prove valuable in the
futureas well as threats that may be looming; Maintain a positive outlook: viewing challenges as opportunities,
and believing that success is possible;
Openness: welcoming new ideas from others, including outsidestakeholders such as customers, suppliers, and business partners;
Self-expansion: continually working to broaden your knowledge andexperience. Doing so will help you to see connections and patterns
across seemingly unrelated fields of knowledge.
What is the deffirence between Strategic thinking vs.
strategic planning
Only the shape of the future can be
predicted.
A future that is predictable and
specifiable in detail.
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Strategic thinking competencies
Liedtka observed five major attributes of strategic thinking in practice that
resemble competencies.
[14]
The first competency, asystems perspective, refers to being able to
understand implications of strategic actions. "A strategic thinker has amental model of the complete end-to-end system of value creation, his or her
role within it, and an understanding of the competencies it contains."[14]
A second competency underlying strategic thinking is intent focusedwhich
means more determined and less distractible than rivals in the marketplace.
Crediting Hamel and Prahalad with popularising the concept, Liedtka
describes strategic intent as "the focus that allows individuals within anorganization to marshal and leverage their energy, to focus attention, toresist distraction, and to concentrate for as long as it takes to achieve agoal."[14]
Thinking in time means being able to hold past, present and future in mind atthe same time to create better decision making and speed implementation.
"Strategy is not driven by future intent alone. It is the gap between todays
reality and intent for the future that is critical."[14]Scenario planning is a
practical application for incorporating "thinking in time" into strategy
making.[23]
A fourth strategic thinking competency is being hypothesis driven, ensuring
that both creative and critical thinking are incorporated into strategy making.This competency explicitly incorporates the scientific method into strategicthinking.[citation needed]
The final strategic thinking competency is intelligent opportunism, which
means being responsive to good opportunities. "The dilemma involved in
using a well-articulated strategy to channel organisational efforts effectivelyand efficiently must always be balanced against the risks of losing sight ofalternative strategies better suited to a changing environment."[14]
Referances "What is Strategic Thinking?". harvardbusiness.org. Retrieved 10 August 2012.
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^"Strategic Thinking". Center for Applied Research. Retrieved 10 August2012.
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