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THE MOBILE WEB INTELLIGENCE REPORT Q4 2016 DEVICE FRAGMENTATION, SAMSUNG AFTER THE NOTE 7 CRISIS, IOS VS ANDROID, SCREEN SIZES, LTE, MOST USED ANDROID PHONES

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THE MOBILE WEB INTELLIGENCE REPORT Q4 2016

DEVICE FRAGMENTATION, SAMSUNG AFTER THE NOTE 7 CRISIS, IOS VS ANDROID, SCREEN SIZES, LTE, MOST USED ANDROID PHONES

DeviceAtlas Mobile Web Intelligence Report Q4 2016

INTRODUCTION

We are delighted to deliver the latest Mobile Web Intelligence Report covering mobile device usage statistics

in Q4 2016 and the whole of 2016. Read the report to better understand mobile web audiences in different

corners of the globe. In this report you can learn about the popularity of various device characteristics based

on mobile web traffic collected from hundreds of thousands of partner websites using DeviceAtlas for web

optimization and redirection.

In the Q4 2016 edition we took a closer look at the share of non-human traffic detected by DeviceAtlas.

We put together a fascinating list of the most active bots in this period including their User-Agent strings.

Another field we were excited to look into was whether or not Samsung’s share was affected by the Note 7’s

disaster which regularly made the news in the second half of 2016. We also focused on the most used screen

sizes, screen resolutions, operating systems, phone models, and the share of LTE-capable devices.

QUICK FACTS:

• Fragmentation is still an issue—over 2,000

unique device models actively used in the USA

• The share of non-human traffic (bots, crawlers,

etc.) was around 17% in Q4 2016

• The most active bots were from Google, Bing,

and Yandex with over 75% of all bot traffic

• Samsung is growing despite the issues with

Note 7 catching fire

• Android dominates in 42 countries, Apple in 14

countries

• 5-inch and larger is the quickest growing

screen size category

• iPhone 2G/3G/3GS is still in use in some

countries

• The share of LTE phones varies between 70%-

95% depending on the market

Notes on methodology

All statistics in this report are based on device usage data pulled from DeviceAtlas, a device detection

solution. DeviceAtlas works by parsing User-Agent strings which are looked up in the device description

repository that includes over 34,000 unique entries. Each entry describes a web-capable device with 164

device properties (characteristics) such as device type, make, model, OS, browser, diagonal screen size,

physical screen resolution, etc. The report offers just a glimpse into what’s possible with DeviceAtlas. See the

mobile analytics demo to get a better idea.

DeviceAtlas Mobile Web Intelligence Report Q4 2016

DEVICE FRAGMENTATION

While the world of smartphones is dominated by iPhones and the Galaxy S family, the number of phone

models, phone makers, screen sizes, and screen resolutions out there is immense. To give you an idea of this

device fragmentation, we analyzed web traffic to learn the overall number of different types of mobile devices

actively used for web browsing in selected countries in Q4 2016. For example, in Q4 2016, in the USA alone,

there were 243 unique mobile device manufacturers whose devices were used for web browsing. The number

of unique phone models used for web browsing was 2,021. This underlines how important it is for companies

to have some method of reliably identifying and handling traffic from a diverse device landscape.

Country Device characteristics Device types in use

Q4 2016

USA Device manufacturers 243

USA Phone models 2,021

USA Screen sizes 79

USA Operating systems 24

Germany Device manufacturers 154

Germany Phone models 1,185

Germany Diagonal screen sizes 92

Germany Operating systems 14

Brazil Device manufacturers 68

Brazil Phone models 540

Brazil Diagonal screen sizes 64

Brazil Operating systems 8

Nigeria Device manufacturers 115

Nigeria Phone models 818

Nigeria Diagonal screen sizes 79

Nigeria Operating systems 12

India Device manufacturers 167

India Phone models 1,630

India Diagonal screen sizes 113

India Operating systems 18

Device fragmentation in Q4 2016 in selected local markets

DeviceAtlas Mobile Web Intelligence Report Q4 2016

BOTS AND CRAWLERS

In the Q1 2016 report we analyzed mobile web traffic to learn about the share of non-human visitors. We

reported that bots and crawlers generated a staggering share of nearly 50% which was largely generated by

the most active bot, the MJ12bot run by the Majestic-12 Distributed Search Engine.

In the Q4 2016 edition the result is different due to an update to the MJ12bot’s behaviour since the last

research. The MJ12bot is still tracked by DeviceAtlas, but is not visible in this quarter’s stats as the bot is now

generating negligible page visits.

It clearly shows that bot activity needs to be monitored at all times. DeviceAtlas includes the “isBot” property

and a database of over 3,000+ bots and crawlers which allows you to report on non-human traffic and make

crucial decisions on how to address misbehaving bots.

0 10 20 30 40 50 60 70 80

Junk

Human (apps)

Non-human

Human (browsers)

The share of web traffic in Q4 2016 by the visitor type

18.73%

81.27%

Desktop bots

Mobile bots

DeviceAtlas Mobile Web Intelligence Report Q4 2016

The most active bots were from search engines, such as Google, Bing, Yandex, and Yahoo. We also noticed a

number of other bots from various online services, including SEMrush, SiteLockSpider, Jobboerse, or Xovi.

The following list includes top 20 most active bots with their User-Agent strings and the share of web traffic

they generated in Q4 2016.

Share Name Type Type User-Agent string

43.44% Googlebot Search engine

Desktop Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)

13.93% Bingbot Search engine

Desktop Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)

9.50% Googlebot Search engine

Mobile Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/41.0.2272.96 Mobile Safari/537.36 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)

4.32% Bingbot Search engine

Mobile bot

Mozilla/5.0 (iPhone; CPU iPhone OS 7_0 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0 Mobile/11A465 Safari/9537.53 BingPreview/1.0b

3.28% Bingbot Search engine

Mobile bot

Mozilla/5.0 (iPhone; CPU iPhone OS 7_0 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0 Mobile/11A465 Safari/9537.53 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm)

2.83% Yandex Bot Search engine

Desktop bot

Mozilla/5.0 (compatible; YandexBot/3.0; +http://yandex.com/bots)

2.67% SemrushBot Market research

Desktop bot

Mozilla/5.0 (compatible; SemrushBot/1.1~bl; +http://www.semrush.com/bot.html)

1.60% Instant Mobilizer

Mobile web design tool

Desktop bot

Mozilla/5.0 (X11; Ubuntu; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/27.0.1453.12 Safari/537.36; Instant Mobilizer/4311352;

1.52% Yahoo! Slurp Search engine

Desktop bot

Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)

DeviceAtlas Mobile Web Intelligence Report Q4 2016

0.83% Curl Various pur-poses

Desktop bot

curl/7.35.0

0.75% SiteLockSpi-der

Security Desktop bot

SiteLockSpider [en] (WinNT; I ;Nav)

0.74% AdsBot Goo-gle Mobile

Advertising Mobile bot

Mozilla/5.0 (iPhone; CPU iPhone OS 9_1 like Mac OS X) AppleWebKit/601.1.46 (KHTML, like Gecko) Version/9.0 Mo-bile/13B143 Safari/601.1 (compatible; AdsBot-Google-Mobile; +http://www.google.com/mobile/adsbot.html)

0.59% Googlebot Search en-gine

Desktop bot

Googlebot-Image/1.0

0.49% ScoutJet Search en-gine

Desktop bot

Mozilla/5.0 (compatible; ScoutJet; +http://www.scoutjet.com/)

0.49% Jobboerse Job search Desktop bot

Mozilla/5.0 (X11; U; Linux Core i7-4980HQ; de; rv:32.0; compatible; Job-boerseBot; http://www.jobboerse.com/bot.htm) Gecko/20100101 Firefox/38.0

0.46% Ips Agent Market re-search

Desktop bot

Mozilla/5.0 (X11; Ubuntu; Linux i686; rv:14.0; ips-agent) Gecko/20100101 Fire-fox/14.0.1

0.45% OkHttp Various pur-poses

Desktop bot

okhttp/2.5.0

0.45% Applebot Hardware maker

Desktop bot

Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_1) AppleWebKit/600.2.5 (KHTML, like Gecko) Version/8.0.2 Safari/600.2.5 (Applebot/0.1; +http://www.apple.com/go/applebot)

0.43% XoviBot Market re-search

Desktop bot

Mozilla/5.0 (compatible; XoviBot/2.0; +http://www.xovibot.net/)

0.40% Panscient Search en-gine

Desktop bot

panscient.com

DeviceAtlas Mobile Web Intelligence Report Q4 2016

SMARTPHONE MANUFACTURERS

The Samsung Note 7’s defective battery made the news during the second part of 2016 which eventually led

to discontinuation of the device in October 2016. It seems that Samsung sales in that period were not affected

by this failure, given that the company posted a record operating profit in Q4 2016. These promising results

were possible “due to solid sales of flagship products such as Galaxy S7/ S7 edge and improved profitability

of mid-to-low end models,” the Korean company said.

IDC’s shipment statistics weren’t as optimistic as the company’s own figures. Samsung’s market share in Q4

2016 was at 18.1% which means that it dropped by 2.3% in comparison to Q4 2015 and fell below 20% for the

first time in four years. Consequently, Apple, with 18.3% market share, got ahead of Samsung in the IDC’s

sales chart covering the last quarter of 2016.

To compare the sales figures with the share of web traffic, we took a closer look at Samsung’s results in

Q4 2016 based on the DeviceAtlas data to learn whether or not the Korean manufacturer was affected by

the Note 7 issues. Our findings show that Samsung’s share of web traffic grew significantly during Q4 2016,

including major markets, such as Germany (+1.7%), France (+2%), USA (+2.3%), and Italy (+2.7%).

During the same period, Apple’s share of web traffic dropped in many markets including the USA. Countries

where iPhones were used less often to access websites included France (-2.2%), Spain (-3.6%), USA (-3.9%),

and Italy (-5%). At the same time, Apple gained some share in other markets, including Canada (+1.7%),

South Africa (+2%), and Japan (+2.2%).

0%

10%

20%

30%

40%

50%

ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina

Q2 2016Q1 2016 Q3 2016 Q4 2016

Samsung’s share of web traffic between Q1 and Q4 2016 (pt. 1)

DeviceAtlas Mobile Web Intelligence Report Q4 2016

0%

10%

20%

30%

40%

50%

USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan

Q2 2016Q1 2016 Q3 2016 Q4 2016

Samsung’s share of web traffic between Q1 and Q4 2016 (pt. 2)

0%

10%

20%

30%

40%

50%

60%

70%

80%

ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina

Q2 2016Q1 2016 Q3 2016 Q4 2016

0%

10%

20%

30%

40%

50%

60%

70%

80%

USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan

Q2 2016Q1 2016 Q3 2016 Q4 2016

Apple’s share of web traffic between Q1 and Q4 2016 (pt. 1)

Apple’s share of web traffic between Q1 and Q4 2016 (pt. 2)

DeviceAtlas Mobile Web Intelligence Report Q4 2016

Country Huawei Motorola HTC

Argentina 0.80 -0.72 -0.05

Australia 0.18 -0.04 -0.24

Brazil <0.01 7.28 -0.13

Canada 0.03 -0.05 -0.14

Colombia 0.70 -0.40 -0.15

Egypt -0.71 0.02 -0.57

France 0.65 -0.11 -0.25

Germany 0.58 -0.11 -0.22

India 0.01 -0.08 -0.58

Italy 2.61 -0.21 -0.21

Japan -0.09 0.08 0.27

Malaysia 0.11 -0.23 -0.48

Nigeria 0.06 0.07 0.41

Poland 1.20 -0.06 -0.72

Russia 0.33 0.03 0.01

South Africa 0.81 -0.01 -0.17

Spain 2.39 -0.01 -0.16

Sweden 0.26 -0.06 -0.25

UK 0.16 0.03 -0.20

USA <0.01 -0.22 -0.10

The changes in web traffic share between Q3 2016 and Q4 2016

Other mobile phone makers

There is a huge gap between the leading two and every other manufacturer in terms of web traffic, with only

a few exceptions in local markets. For the following table we chose Huawei, Motorola and HTC to show how

their share of web traffic changed between Q3 and Q4 2016. It is apparent that the Chinese manufacturer

grew significantly during this period, while both Motorola and HTC dropped in many local markets.

DeviceAtlas Mobile Web Intelligence Report Q4 2016

LARGE SCREEN SIZES GROWING RAPIDLY

Knowing the most used smartphone screen sizes in your target market can help you decide on how to

address your mobile visitors. We put together a detailed breakdown of the most used diagonal screen sizes

across selected local markets that you should pay attention to in 2017. While 5-inch and larger phones are

the fastest growing categories, 4-inch devices still make up a large part of the market which is mostly driven

by Apple’s devices. In the Android world, what was considered high-end in 2012 would be mid-range in 2017

in terms of screen sizes, given that very few high-quality devices are now smaller than 5 inches.

The following charts show how the share of web traffic has changed for selected screen sizes based on

website hits during Q4 2016. The trend is clear: phones with screens over 5 inches were growing fast in

2016 across all markets we selected for this comparison. While the share of 4-inch phones remains large,

it noticeably dropped in 2016. With more upcoming large-screen flagship devices, this trend will definitely

continue in the near future.

0%

5%

10%

15%

20%

25%

30%

ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina

Q2 2016Q1 2016 Q3 2016 Q4 2016

The share of web traffic generated by 4-inch phones in Q4 2016 (pt. 1)

DeviceAtlas Mobile Web Intelligence Report Q4 2016

The share of web traffic generated by 4-inch phones in Q4 2016 (pt. 2)

The share of web traffic generated by 5 and 5.1-inch phones in Q4 2016 (pt. 1)

0%

10%

20%

30%

40%

50%

USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan

Q2 2016Q1 2016 Q3 2016 Q4 2016

The share of web traffic generated by 5 and 5.1-inch phones in Q4 2016 (pt. 2)

0%

10%

20%

30%

40%

50%

ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina

Q2 2016Q1 2016 Q3 2016 Q4 2016

0%

5%

10%

15%

20%

25%

30%

USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan

Q2 2016Q1 2016 Q3 2016 Q4 2016

DeviceAtlas Mobile Web Intelligence Report Q4 2016

SMARTPHONE SCREEN RESOLUTIONS

In the Q3 2016 edition we reported that 720x1280 was arguably the world’s most popular smartphone screen

resolution. We also noticed that 1080x1920 and 1440x2560 were the fastest growing and may soon overtake

the leader due to the continuing trend of adding more pixels to the latest releases, even low-end phones.

In the Q4 2016 report we looked again into the most popular screen resolutions and learned that 720x1280

continues to have a very strong presence in Argentina, Brazil, Colombia, Egypt, India, Italy, Nigeria, Poland,

Russia, and Spain. The second most used screen resolution was the 750x1334 used in iPhone 6/6S/7 which is

winning in many developed markets, such as Australia, Canada, France, Japan, Sweden, UK, and the USA.

0%

5%

10%

15%

20%

25%

30%

35%

40%

ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina

750x1334720x1280 1080x1920 1440x2560

The most used screen resolutions in Q4 2016 (pt. 1)

0%

5%

10%

15%

20%

25%

30%

35%

40%

USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan

750x1334720x1280 1080x1920 1440x2560

The most used screen resolutions in Q4 2016 (pt. 2)

DeviceAtlas Mobile Web Intelligence Report Q4 2016

ANDROID VS IOS MARKET SHARE

According to the latest IDC statistics covering Q1, Q2 and Q3 2016, Android was the leading smartphone

operating system. The difference in IDC’s sales figures between Android and iOS was massive, between 68%

and 75% depending on the quarter.

DeviceAtlas statistics, based on real life web traffic, show a slightly different picture given that iPhones are

used for web browsing more often than Android devices. According to our data, there are 42 countries where

Android is the leading operating system getting the largest number of website hits. iOS leads in 14 countries

from the group we selected for this comparison. Below you can see that in 2016 the share of Android’s web

traffic slightly increased, while for iOS it dropped.

0%

20%

40%

60%

80%

100%

USAUKSpainNigeriaJapanGermanyFranceCanadaBrazilAustralia

Q2 2016Q1 2016 Q3 2016 Q4 2016

Android’s web traffic share between Q1 2016 and Q4 2016

0%

10%

20%

30%

40%

50%

60%

70%

80%

USAUKSpainNigeriaJapanGermanyFranceCanadaBrazilAustralia

Q2 2016Q1 2016 Q3 2016 Q4 2016

iOS’ web traffic share between Q1 2016 and Q4 2016

DeviceAtlas Mobile Web Intelligence Report Q4 2016

0% 25% 50% 75% 100%

DenmarkJapan

AustraliaSwitzerland

United KingdomCanada

Hong KongSwedenIrelandNorway

USAVietnam

SingaporeNew Zealand

ThailandIndonesia

United Arab EmiratesBelgium

Saudi ArabiaSouth Korea

FranceNetherlands

RussiaAustria

Puerto RicoUkraine

BarbadosGermany

TurkeyPortugal

South AfricaMalaysia

NigeriaIsraelChileItaly

GreeceEgypt

PhilippinesRomania

PeruDominican Republic

PolandSpain

MexicoPanama

ColombiaMorocco

VenezuelaJamaicaEcuador

ArgentinaIndia

BrazilPakistan

Croatia

iOSAndroid

DeviceAtlas Mobile Web Intelligence Report Q4 2016

LTE-CAPABLE SMARTPHONES

LTE is the industry standard for mobile connectivity especially in many urbanized areas where customers get

data speeds of up to 40mbps. But how prevalent are the devices that are capable of using it across the globe?

It is now very rare to release a new phone which doesn’t support LTE even in the lowest price category. Some

of the most recent examples of LTE phones priced at around $100 include Huawei Y3II, alcatel Pixi 4, Lenovo

B, LG K3, and Samsung Galaxy J1.

Analyzing the Q4 2016 statistics we learned that LTE is becoming a standard feature even in emerging

markets, although there are huge differences between the share of web traffic that LTE-capable phones

generate. In the USA, Australia and Canada it is over 95%, while for Nigeria, Colombia, and Brazil it is less

than 70%. Of course, these figures only show that the devices were capable of handling the LTE protocol

but not necessarily using it when accessing websites powered by DeviceAtlas. LTE usage depends on many

factors, such as coverage, data plan, and the settings on the user’s phone.

0%

20%

40%

60%

80%

100%

USA

Australia

South Africa

Russia

Argentina

Canada UKJapan

Sweden

France

Germany

Malaysia

PolandSpain

Italy

IndiaEgypt

Nigeria

ColombiaBrazil

The share of web traffic generated by LTE-capable phones in Q4 2016

DeviceAtlas Mobile Web Intelligence Report Q4 2016

IPHONE WEB TRAFFIC BY THE SCREEN SIZE

In terms of flagship devices, Apple is now the only smartphone maker offering a premium 4-inch phone in the

form of the iPhone SE. In this section we compared the popularity of 4-inch, 4.7-inch and 5.5-inch iPhones

in selected local markets based on website visits in Q4 2016. We learned that in many countries, the 4-inch

iPhone is as popular as its 4.7-inch sibling, while the 5.5-inch Plus version is the least popular of all Apple

phones. Of course, pricing may be a more important factor than user preferences, given that the largest

model is up to twice as expensive as the cheapest, 4-inch model.

The share of web traffic for 4-inch, 4.7-inch and 5.5-inch iPhone models in Q4 2016 (pt. 1)

0%

5%

10%

15%

20%

25%

30%

35%

ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina

4.7-inch (iPhone 6/6S/7)4-inch (iPhone 5/5S/5C/SE) 5.5-inch (iPhone 6 Plus/7 Plus)

The share of web traffic for 4-inch, 4.7-inch and 5.5-inch iPhone models in Q4 2016 (pt. 2)

0%

5%

10%

15%

20%

25%

30%

35%

40%

USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan

4.7-inch (iPhone 6/6S/7)4-inch (iPhone 5/5S/5C/SE) 5.5-inch (iPhone 6 Plus/7 Plus)

DeviceAtlas Mobile Web Intelligence Report Q4 2016

THE ORIGINAL IPHONE STILL IN USE

It goes without saying that iPhones have a very long lifespan and that their resell value is relatively high

which makes them a better investment than most Android phones. In the Q4 2016 report we looked into the

popularity of some of the older iPhone generations as well as the iPod Touch to see how long their lifespan

actually is and how much website traffic these old phones still generate. We learned that iPhone 4/4S is most

used in Russia with over 3.5% share. It’s also still used in France (2.7%), Japan (2.5%), Australia (1.8%), and

Germany (1.8%). Interestingly, the original iPhone and its 3G/3GS successor still generate some share of

web traffic 8-10 years after their release. It’s nearly 1% in Sweden and around 0.5% in France, Japan, Brazil,

Germany, and Italy.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

ItalyIndiaGermanyFranceEgyptColombiaCanadaBrazilAustraliaArgentina

iPhone 4/4SiPhone 2G/3G/3GS iPod Touch

The share of web traffic for older iPhones and iPod Touch in Q4 2016 (pt. 1)

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

USAUKSwedenSpainSouth AfricaRussiaPolandNigeriaMalaysiaJapan

iPhone 4/4SiPhone 2G/3G/3GS iPod Touch

The share of web traffic for older iPhones and iPod Touch in Q4 2016 (pt. 2)

DeviceAtlas Mobile Web Intelligence Report Q4 2016

MOST POPULAR ANDROID PHONE MODELS

The world of Android devices is highly fragmented which is especially striking if you analyze the most

popular Android phone models in selected local markets. We noticed that even widely recognized Android

smartphones rarely get over 5% web traffic share.

According to DeviceAtlas web browsing statistics, the most popular Android phones in Q4 2016 were the

premium Samsung Galaxy S5, S6 and S7 which were ranked among the top 5 phones in most countries. It’s

noticeable that these premium, high-end devices get a much higher web traffic share in developed countries,

than elsewhere. In emerging markets budget-friendly options are typically more popular, including Samsung

Galaxy J5, J7, J1, A5, and A3, Motorola Moto G (1st, 2nd, and 3rd), and Huawei P8 Lite.

Model Usage

1 Samsung Galaxy Note 3 3.8%

2 Samsung Galaxy Grand Neo 3%

3 Samsung Galaxy Grand Prime Value Edition 2.4%

4 Samsung Galaxy J7 2.3%

5 Samsung Galaxy Note 2 2.2%

AFRICA

Egypt

Nigeria

Model Usage

1 Samsung Galaxy S6/S6 Edge 4.7%

2 Samsung Galaxy J7 3.3%

3 Infinix Hot Note 2.5%

4 Samsung Galaxy S5 2.5%

5 Samsung Galaxy A5 2%

Model Usage

1 Samsung Galaxy S6/S6 Edge 9%

2 Samsung Galaxy S7/S7 Edge 5.2%

3 Samsung Galaxy S5 3.8%

4 Samsung Galaxy J5 3.4%

5 Samsung Galaxy S4 2.3%

South Africa

Model Usage

1 Samsung Galaxy J1 4.7%

2 Samsung Galaxy Grand Neo 3.7%

3 Samsung Galaxy Trend Plus 3.6%

4 Samsung Galaxy J5 3.5%

5 Samsung Galaxy S4 3.4%

Morocco

DeviceAtlas Mobile Web Intelligence Report Q4 2016

ASIA

Model Usage

1 Samsung Galaxy J2 4%

2 Samsung Galaxy J7 Duo 3.3%

3 Xiaomi Redmi Note 3 2.9%

4 Samsung Galaxy J5 2%

5 Motorola Moto G (3rd Gen) 1.4%

India

Model Usage

1 Samsung Galaxy J5 2%

2 Samsung Galaxy Ace NXT 1.5%

3 Samsung Galaxy Grand Prime Value Edition 1.2%

4 Xiaomi Redmi Note 3 1.2%

5 Samsung Galaxy A5 1.1%

Indonesia

Japan

Model Usage

1 Samsung Galaxy S5 1.4%

2 Samsung Galaxy S7 1.3%

3 Samsung Galaxy S6/S6 Edge 1.3%

4 Sony Xperia Z5 1.2%

5 Sony Xperia Z3 Compact 1.2%

Malaysia

Model Usage

1 Samsung Galaxy Note 5 4.5%

2 Samsung Galaxy Note 3 3.8%

3 Samsung Galaxy S7/S7 Edge 2.8%

4 Samsung Galaxy Note 4 2.3%

5 Samsung Galaxy S6/S6 Edge 2.2%

EUROPE

Model Usage

1 Samsung Galaxy S6/S6 Edge 6.7%

2 Samsung Galaxy S7/S7 Edge 3.6%

3 Samsung Galaxy A5 2.7%

4 Samsung Galaxy Grand Prime Value Edition 2.6%

5 Samsung Galaxy A3 2.6%

France Germany

Model Usage

1 Samsung Galaxy S6/S6 Edge 8.8%

2 Samsung Galaxy S5 6.5%

3 Samsung Galaxy S7/S7 Edge 5.9%

4 Samsung Galaxy S5 mini 3.3%

5 Samsung Galaxy A5 2.5%

DeviceAtlas Mobile Web Intelligence Report Q4 2016

Model Usage

1 Samsung Galaxy J5 5.3%

2 Huawei P8 Lite 4.2%

3 Samsung Galaxy S6/S6 Edge 3.1%

4 Samsung Galaxy A5 3.1%

5 Samsung Galaxy Grand Prime Value Edition 3%

Poland

Model Usage

1 Samsung Galaxy A3 2.4%

2 Samsung Galaxy A5 2.4%

3 Samsung Galaxy S6/S6 Edge 1.8%

4 Samsung Galaxy Grand Prime Value Edition 1.2%

5 Samsung Galaxy S4 1.2%

Russia

UK

Model Usage

1 Samsung Galaxy S6/S6 Edge 9%

2 Samsung Galaxy S7/S7 Edge 5.9%

3 Samsung Galaxy S5 3.6%

4 Samsung Galaxy A3 1.9%

5 Samsung Galaxy J5 1.6%

Spain

Model Usage

1 Samsung Galaxy S6/S6 Edge 4.5%

2 Huawei P8 Lite 3.6%

3 Samsung Galaxy J5 3.5%

4 Samsung Galaxy S4 2.5%

5 Samsung Galaxy S5 2.4%

OCEANIA

Model Usage

1 Samsung Galaxy S7/S7 Edge 7.6%

2 Samsung Galaxy S5 6.9%

3 Samsung Galaxy S6/S6 Edge 6.6%

4 Samsung Galaxy S4 2%

5 Samsung Galaxy Note 4 1.2%

Australia New Zealand

Model Usage

1 Samsung Galaxy S7/S7 Edge 6.7%

2 Samsung Galaxy S6/S6 Edge 6.3%

3 Samsung Galaxy S5 6%

4 Samsung Galaxy J5 2.4%

5 Samsung Galaxy S4 1.8%

DeviceAtlas Mobile Web Intelligence Report Q4 2016

NORTH AMERICA

Model Usage

1 Samsung Galaxy S7/S7 Edge 6.4%

2 Samsung Galaxy S6/S6 Edge 5%

3 Samsung Galaxy S5 4.2%

4 LG K7 1%

5 Samsung Galaxy On5 0.9%

USACanada

Model Usage

1 Samsung Galaxy S6/S6 Edge 6.7%

2 Samsung Galaxy S5 4.4%

3 Samsung Galaxy S7/S7 Edge 4.2%

4 Samsung Galaxy S4 3.2%

5 Samsung Galaxy S5 Neo 2.73 iOS

Model Usage

1 Samsung Galaxy J7 9.9%

2 Samsung Galaxy J5 6.7%

3 Samsung Galaxy Grand Neo 5.7%

4 Samsung Galaxy J1 Ace 4%

5 Samsung Galaxy S6/S6 Edge 3.7%

Panama

Model Usage

1 Samsung Galaxy Grand Prime Value Edition 4.9%

2 Samsung Galaxy J7 2.7%

3 Samsung Galaxy Grand Prime 2.5%

4 Motorola Moto G 2.3%

5 LG G3 Stylus 1.7%

Mexico

Model Usage

1 Samsung Galaxy J7 5.1%

2 Motorola Moto G 3.6%

3 Samsung Galaxy Grand Prime Value Edition 3.2%

4 Samsung Galaxy J1 Ace 3%

5 Motorola Moto E2 2.8%

SOUTH AMERICA

Argentina Brazil

Model Usage

1 Motorola Moto G 2nd Gen 8.4%

2 Motorola Moto G 5.7%

3 Samsung Galaxy J5 5.7%

4 Motorola Moto G (3rd Gen) 5.7%

5 Samsung Galaxy Grand Prime 5%

DeviceAtlas Mobile Web Intelligence Report Q4 2016

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