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The mission of Project Look Sharp is to provide materials, training and support for the effective integration of media literacy
with critical thinking into classroom curricula at all educational levels.
Project Look SharpIthaca College1119 Williams HallIthaca, NY 14850
Phone: 607-274-3471 Fax: 607-274-1925 [email protected]
Summer Institute 2010
Day 1
Division of Interdisciplinary & International Studies
“Media”
“Media”• Radio
• Internet
• Cell Phones, i-Pods
• TV
• Newspapers, Magazines
• Advertising in All Forms
• Clothing, Food Packaging
• Recorded Music (MP3, CD, etc.)
• Videos, DVDs, Films
• Computer & Video Games
• Books (e.g., Textbooks)
“Media”• Radio
• Internet
• Cell Phones, i-Pods
• TV
• Newspapers, Magazines
• Advertising in All Forms
• Clothing, Food Packaging
• Recorded Music (MP3, CD, etc.)
• Videos, DVDs, Films
• Computer & Video Games
• Books (e.g., Textbooks)
“Media”• Messages conveyed through
visuals, language and/or sound
• (Mass) produced for a (mass) audience mediated by a form of technology
• The producer of the message is not in the same place as the receiver of the message
New Media (since 1993):
the Web, e-mail, IM, chat roomsDVDs, PDAs, digital cameras
New Media (since 2000):
the Web, e-mail, IM, chat roomsDVDs, PDAs, digital cameras
Web 2.0
Blogs, Wikis, Podcasts, Texting
FaceBook, YouTube, Napster, Flickr, Second Life, Twitter
Maps
Peters Projection Map
Mercator
African Money
Madagascar Sierra Leone
Somalia Central African Republic
United States Money
Cohortpeople born about the same time in
history, who experience the same historical
influences at around the same
age
Digital Natives
vs.Digital
Immigrants - Marc Prensky, 2001
Hey Prof -r u going 2 b in yr
office today?I need 2 meetwith u asap
about the test.
The average time 8-18 year-olds
spend with media (not school related)
per day?
____ hours per day
The average time 8-18 year-olds
spend with media (not school related)
per day?
7:38 hours per day
The average time 8-18 year-olds
spend with media (not school related)
per day?
7:38 hours per day
___ hours of media exposure
per day
The average time 8-18 year-olds
spend with media (not school related)
per day?
7:38 hours per day
10:45 hours of media exposure
per day
What are the dominant media
forms?
movies
computer
video games
music/audio
TV content
What are the dominant media
forms?
print :38
movies
computer
video games
music/audio
TV content
What are the dominant media
forms?
print :38
movies :25
computer
video games
music/audio
TV content
What are the dominant media
forms?
print :38
movies :25
computer 1:29
video games
music/audio
TV content
What are the dominant media
forms?
print :38
movies :25
computer 1:29
video games 1:13
music/audio
TV content
What are the dominant media
forms?
print :38
movies :25
computer 1:29
video games 1:13
music/audio 2:31
TV content
What are the dominant media
forms?
print :38
movies :25
computer 1:29
video games 1:13
music/audio 2:31
TV content 4:29
Media Literacy
Media Literacy: the ability toaccess, analyze, evaluate, and produce communication in a
variety of media formats. - Aspen Institute, 1992
Multiple Literacies
TraditionalLiteracy
InformationLiteracy
MediaLiteracy
HealthLiteracyNews
Literacy
TechnologyLiteracy
VisualLiteracy
QuantitativeLiteracy
The purpose of media literacy education is to help individuals of all
ages develop the habits of inquiry and skills of expression they need to
be critical thinkers, effective communicators, and active citizens
in today’s world.
A great cup of coffee deserves to be complimented with a great, fresh, chewy bagel.
Serendipity awaits.Purchase a Medium-sized cup of
freshly brewed Starbuck’s coffee
with a Bagel, and save on your next serendipitous experience.
Only at LaVincita at Ithaca College.
A great cup of coffee deserves to be complimented with a great, fresh, chewy bagel.
Serendipity awaits.Purchase a Medium-sized cup of
freshly brewed Starbuck’s coffee
with a Bagel, and save on your next serendipitous experience.
Only at LaVincita at Ithaca College.
Critical Thinking
Critical Thinking
• Asking Critical Questions
• Awareness of Manipulation Techniques, Bias
• Desire to Question, Seek “Truth”
• Skepticism + Open-Mindedness, Flexibility
Weak Sense Critical Thinking
vs.
Strong Sense Critical Thinking
Weak Sense - asking questions about things that don’t seem right, defend existing beliefs & knowledge
Weak Sense - asking questions about things that don’t seem right, defend existing beliefs & knowledge
Strong Sense - being open and ready to question everything, even your own beliefs; being able to modify beliefs in light of new information
Strong Sense and Weak Sense Critical Thinking
Strong Sense and Weak Sense Critical Thinking
Where did we go to get quick access to information…
35 years ago?
60 years ago?
90 years ago?20 years ago?Where do you go today?
A wiki <WEE-kee>[1]) is a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring.
A wiki <WEE-kee>[1]) is a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for
mass collaborative authoring.
Wikipedia receives approximately 14,000 hits per second (2006, Schiff, New Yorker )
See Handout
BREAK
• Convey Information• Illustration, Examples• Stimulate Discussion• Deconstruction, Analysis
Uses of Media in the Classroom
• Semiotics - codes, symbols, hidden meaning
• Critical Studies - messages about power, dominance, social structure
• Constructivist Decoding - collective discovery, inquiry-based (key questions), evidence
Some Approaches to Media Analysis
Key Questions to AskWhen Analyzing Media Messages
See Handout
The Last Supper
Jonathan Warm Day, 1991
Discovery of the Mississippi
William H. Powell, 1855
Goals of the ICSD 4th grade teachers:
learning about first contact
identifying stereotypes of native peoples
understanding cultural and historical perspective - point of view
developing conclusions and providing evidence from a document
working effectively with all students
In order for media literacy to be effectively integrated across the curriculum it must support existing teaching goals:
* teach core skills
* teach core knowledge
* address state standards
* support testing
* increase the effectiveness of teaching and learning
